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  ONLINE BOOKS
A Global Strategic Business Report

This report analyzes the worldwide markets for Online Books in Millions of US$. The specific product segments analyzed are Consumer Books, Children's Books, Academic & Professional Books, and Other Books. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 167 companies including many key and niche players worldwide such as Abebooks Inc., Alibris, Amazon.com Inc., Barnes & Noble, Inc., Books24X7, Books-A-Million, Inc, Borders, Inc., eBay, Indigo Books & Music Inc., Kinokuniya Company Ltd, Oxfordbookstore.com, Wal-Mart Stores, Inc., Waterstone’s, and WHSmith.co.uk. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1194  PAGES:    247
PRICE:    $3950  DATE:       March 2008
COMPANIES:  167  MARKET DATA TABLES:   118
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  ONLINE BOOKS (Complete Report) Pages : 247   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3
Consumer Books.....I-3
Children’s Books.....I-3
Academic & Professional Books.....I-3
Other Books.....I-3
  
II. EXECUTIVE SUMMARY32$2150
  1. Market Dynamics.....II-13 $300  
   Outlook.....II-1
Trends.....II-1
Convenience and Discounts Propel Online Book Sales.....II-1
Major Online Companies Compete to Shape Online Books Market.....II-1
1$100
   Google Jumps Onto the Bandwagon of Online Booksellers.....II-2
Survival of the Fittest-The Current Market Mantra.....II-2
Thriving Online Used Books Market.....II-2
Factors Affecting Online Purchasing.....II-2
Advantages of Online Book Retailing.....II-2
Unlimited Selection.....II-2
1$100
   Competitive Pricing.....II-3
Creating Proprietary Content.....II-3
Customizing and “Up-selling”.....II-3
Reduced Dependence on Distributors.....II-3
Key Segments.....II-3
Consumer Books.....II-3
Children’s Books.....II-3
Academic & Professional Books.....II-3
Other Books.....II-3
1$100
  2. The E-Book Industry.....II-43 $400  
   E-Books: Redefining the Book Industry.....II-4
Publishers Woo Libraries to Increase E-Books Sales.....II-4
Factors Affecting Purchase of E-Books.....II-4
An Overview of Various Revenue Sources in the E-Book Market.....II-4
1$100
   Lucrative for E-Publishers, Authors and IT Companies.....II-5
Emerging Security Platforms.....II-5
Distinction between eBook Technology Platforms.....II-5
PDF Vs OEB: The Battle for E-Book Formats.....II-5
1$100
   E-Book Formats and their Supporting Readers.....II-6
Table 1: Devices Used by E-Book Readers (2004): Percentage Breakdown by Device – Desktop Computers, LaptopComputers, PDA, Dedicated Readers (includes corresponding Graph/Chart).....II-6
1$300
  3. Product Launches.....II-74 $400  
   AbeBooks.com Introduces Novel Online Book Recommendation System.....II-7
Google and Bavaria State Library To Launch Books Online.....II-7
E-Yearbook.com Launches Website for Old College Yearbooks.....II-7
Motivate Publishing Launches booksarabia.com.....II-7
Abebooks.com Launches New Section on Potter mania.....II-7
Amazon Join Hands with Maruzen.....II-7
UTSA Bookstore to Launch Edoption Website.....II-7
1$100
   Cosmox and Nieuwsmedia Roll Out Online Bookstore.....II-8
Books24x7® Launches Online Reference on Technology Issues.....II-8
WOWIO Launches Website with Free Download of Books.....II-8
Tower Records Opens Online Bookstore.....II-8
Safari Books Launches Safari Library.....II-8
State Library of Kansas To Unveil New Online Audio Books.....II-8
1$100
   SPA Launches BooksfromScotland Online Portal.....II-9
Books24x7® Launches ExecBlueprintsTM.....II-9
Amazon.com Launches the Arthur Celebrity Audiobook.....II-9
ReadersParadise.com Introduces New Books.....II-9
Books24x7 Presents EngineeringPro.....II-9
Books24x7 Introduces ExecSummaries.....II-9
Audio Books from King County Library System.....II-9
1$100
   Pearson Introduces Online Version of 300 US College Textbooks.....II-10
Amazon Introduces “Search Inside the Book” Feature for Online Book Shopping.....II-10
MCJ to Offer E-Books Online for Reading on Cell Phones in Japan.....II-10
Fictionwise Launches Libwise.....II-10
Snagabook.com Provides Online Service to Students.....II-10
InScribe Publishing Launches babEbook.....II-10
1$100
  4. Recent Industry Activity.....II-119 $900  
   CDON AB to Acquire Finnish Online Bookstore.....II-11
ValueSetters to Merge with 30fold LLC.....II-11
Xinhua Media to Acquire Dangdang.com.....II-11
Amazon.com Acquires Brilliance Audio.....II-11
BookSurge and Kirtas Allies with Universities & Public Libraries.....II-11
1$100
   Princeton University Library Partners with Google.....II-12
a1books Forays into the Indian Online Retail Market.....II-12
Google Partners with Texas Varsity.....II-12
Telmex Partners with ClickandBuy and e-Libro.....II-12
Borders to Recommence Online Book Trading.....II-12
Ingenta Eyes Online Book Market.....II-12
1$100
   AbeBooks Acquires IberLibro.com.....II-13
Sydinvest Acquires Stake in Bookline.....II-13
Abebooks Acquires Stake in LibraryThing.com.....II-13
Oak Hill Acquires Alibris.....II-13
Abebooks Acquires FillZ.....II-13
Books24x7® Partners with CCH.....II-13
1$100
   Google Enters into Partnership With UC.....II-14
Oxford Bookstore Allies with Mobile 365.....II-14
Abebooks Acquires BookFinder.com.....II-14
CITTIO Joins Forces with Safari Books Online.....II-14
The New York Public Library Enters into a Partnership with Google.....II-14
SUPC Enters into an Agreement with ebrary.....II-14
1$100
   Microsoft Corp. Enters into a Deal with British Library.....II-15
ebrary Enhances Public Library Complete Collection.....II-15
Wiley InterScience Releases New Sales Model for Online Books.....II-15
VitalSource Technologies Launches VitalSource Store.....II-15
1$100
   Amazon.com Inc. Acquires Joyo.com Ltd.....II-16
Google Partners with Stanford.....II-16
Abebooks Provides Room for New Books.....II-16
YesAsia.com Establishes Online Bookstores in Singapore, Taiwan and China.....II-16
BooksInPrint.com Launches Children’s Section.....II-16
NetLibrary Alliances with Gale to Offer Downloadable E-Books.....II-16
OfficeMax Sets up Online Bookstore.....II-16
1$100
   Council of Logistics Management's Online Bookstore.....II-17
Bookshare.org, Online Library for Visually Impaired.....II-17
National Geographic Launches Online Book Club for Kids.....II-17
Bertelsmann Reorganizes Online Book Club.....II-17
upFront.eZine Unveils New CAD-orientated Online Bookstore.....II-17
Powell Establishes New Warehouse.....II-17
SkillSoft Purchases Books24x7.....II-17
1$100
   Booxtra Takes Over Buecher.de.....II-18
Amazon Purchases Mediantis.....II-18
Amazon.com Acquires Borders.com.....II-18
Pearson Education and netLibrary in Partnership.....II-18
Adobe Inks Agreement with Amazon, InterTrust, Palm.....II-18
Simon & Schuster Sells Digital Books Online.....II-18
Plus Inaugurates Online Store.....II-18
1$100
   Afrocentric Bookstore Enters E-Commerce Business.....II-19
GreatUnpublished Establishes Online Business.....II-19
WHSmithco.uk Signs Up Services of JustBooks.co.uk.....II-19
E-Book Systems Releases FlipBrowser Gold Software.....II-19
Bertelsmann Revamps Online Business Structure.....II-19
Pearson and O'Reilly Associates Unveils Safari Books Online.....II-19
OverDrive and MediaBay Sign an Agreement.....II-19
1$100
  5. Focus on Select Global Players.....II-203 $300  
   Abebooks Inc. (abebooks.com) (Canada).....II-20
Alibris (alibris.com) (USA).....II-20
Amazon.com Inc. (USA).....II-20
Barnes & Noble, Inc. (barnesandnobleinc.com) (USA).....II-20
1$100
   Books24X7, Inc. (books24x7.com) (USA).....II-21
Books-A-Million, Inc (USA).....II-21
Borders, Inc (borders.com) (USA).....II-21
EBay Inc. (USA).....II-21
Indigo Books & Music Inc. (Canada).....II-21
1$100
   Kinokuniya Company Ltd (kinokuniya.co.jp) (Japan).....II-22
Oxfordbookstore.com (India).....II-22
Wal-Mart Stores Inc (USA).....II-22
Waterstone’s (waterstones.com) (UK).....II-22
WHSmith.co.uk (UK).....II-22
1$100
  6. Global Market Perspective.....II-23   
   Table 2: World Recent Past, Current & Future Analysis for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-23

Table 3: World Long-term Projections for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-23
1$300
   Table 4: World 10-Year Perspective for Online Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-241$300
   Table 5: World Recent Past, Current & Future Analysis for Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-25

Table 6: World Long-term Projections for Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-25
1$300
   Table 7: World 10-Year Perspective for Consumer Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-261$300
   Table 8: World Recent Past, Current & Future Analysis for Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-27

Table 9: World Long-Term Projections for Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-27
1$300
   Table 10: World 10-Year Perspective for Children's Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-281$300
   Table 11: World Recent Past, Current & Future Analysis for Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-29

Table 12: World Long-Term Projections for Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, & Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-29
1$300
   Table 13: World 10-Year Perspective for Academic & Professional Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-301$300
   Table 14: World Recent Past, Current & Future Analysis for Other Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-31

Table 15: World Long-term Projections for Other Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-31
1$300
   Table 16: World 10-Year Perspective for Other Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-321$300
III. MARKET57$1950
  1. The United States.....III-116 $1075  
   A. Market Analysis.....III-1
Outlook.....III-1
Market Trends.....III-1
Online Book Market-A Threat to Independent Bookstores.....III-1
Tracking Purchase Patterns.....III-1
Table 17: US Book Sales by Product Segment: 2005-2006 (US$ Million) (includes corresponding Graph/Chart).....III-1
1$150
   Table 18: Leading Players in the US Market for Online Books (2005(E)) – Percentage Breakdown of Value Sales by Company for Amazon.com, Barnesandnoble.com, and Others (includes corresponding Graph/Chart).....III-2

Table 19: Online Purchases in the US by Category (In Percentage) (2002 & 2005(E))- Clothing/Apparel, Computer Software/Hardware, Books, Tickets (Concert/Events/Movie), Music, Videos (CDs/DVDs), Consumer Electronics, Flowers, Groceries (includes corresponding Graph/Chart).....III-2
1$150
   Table 20: Number of Hours Spent on Various Media: 2000 (In %) – Television, Radio, Recorded Music, Daily Newspapers, Consumer Books, Consumer Magazines, Home Video, Consumer Online Access, Home Video Games (includes corresponding Graph/Chart).....III-3

Table 21: Book Sales in the US by Sales Channel (2005(E)) - Large Chain Bookstores, Book Clubs, Independent/Small Chain Bookstores, Internet, Mail Order/Catalogs, Mass Merchandisers (includes corresponding Graph/Chart).....III-3
1$150
   Table 22: Children's Books Sales by Category: 2001 (In Million Units) - Picture/Storybooks, Coloring/ Activity Books, Nonfiction Books, Series/Chapter Books, Novelty Books, Religious Books, Educational Workbooks, Leveled Readers, Classic Literature, Sound Books, Reference Books (includes corresponding Graph/Chart).....III-4

Table 23: US Children's Books Sales by Distribution Channel: 2001 (In Million Units) - Book Clubs/Mail Order/Book Fairs, Bookstores, Mass Merchandisers, Dollar Stores, Variety Stores, Drugstores, Supermarkets, Warehouse Clubs, Toy Stores, Craft/Hobby Stores, Internet (includes corresponding Graph/Chart).....III-4
1$150
   e-Books Market: Exhibiting Maximum Potential.....III-5
Used Books Market: Advantage Online.....III-5
Table 24: Percentage Breakdown of Used Book Revenues in the US by Location (2003-2005)- Book Stores, Online and Others (includes corresponding Graph/Chart).....III-5

Table 25: Percentage Breakdown of Used Book Unit Sales in the US by Location (2003-2005)- Book Stores, Online and Others (includes corresponding Graph/Chart).....III-5
1$150
   Product Launches.....III-62$100
   Strategic Corporate Developments.....III-85$175
   Leading Players.....III-132$100
   B. Market Analytics.....III-15
Table 26: US Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-15
1$150
   Table 27: US Long-term Projections for Online Books by Product Segment – Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-16

Table 28: US 10-Year Perspective for Online Books Parts by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-16
1$150
  2. Canada.....III-173 $250  
   A. Market Analysis.....III-17
Outlook.....III-17
Key Players.....III-17
1$75
   B. Market Analytics.....III-18
Table 29: Canadian Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-18

Table 30: Canadian Long-term Projections for Online Books by Product Segment – Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-18
1$150
   Table 31: Canadian 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-19
1$150
  3. Japan.....III-202 $200  
   A. Market Analysis.....III-20
Outlook.....III-20
Japanese Book Market.....III-20
Key Player.....III-20
B. Market Analytics.....III-20
Table 32: Japanese Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-20
1$150
   Table 33: Japanese Long-Term Projections for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-21

Table 34: Japanese 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-21
1$150
  4. Europe.....III-225 $575  
   A. Market Analysis.....III-22
Outlook.....III-22
Europeans Spending More Online.....III-22
Table 35: Percentage of Expenditure Spent Online by European Consumers: By Country –Denmark, France, Italy, Netherlands, Spain, Sweden, UK (In %) (includes corresponding Graph/Chart).....III-22
1$150
   B. Market Analytics.....III-23
Table 36: European Recent Past, Current & Future Analysis for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-23

Table 37: European Long-term Projections for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-23
1$150
   Table 38: European 10-Year Perspective for Online Books by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, UK, and Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-241$150
   Table 39: European Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-25

Table 40: European Long-term Projections for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-25
1$150
   Table 41: European 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-26
1$150
  4a. France.....III-275 $475  
   A. Market Analysis.....III-27
Outlook.....III-27
Table 42: Leading Online Purchases in France (2000 & 2005(E)) (In %) – Leisure Travel, Music, Books, Stocks/Mutual Funds, ToysFrench Books Market (includes corresponding Graph/Chart).....III-27
1$150
   Table 43: French Trade Book Sales: 1999-2001 (US$ Million) - Fiction, Practical Books, Reference Books, Children's Books, Art Books, Cartoon Strip Books, Current Events/Essays, Religious Books, Others (includes corresponding Graph/Chart).....III-281$150
   Table 44: French Trade Book Sales: 1999-2001 (In Percentage) - Fiction, Practical Books, Reference Books, Children's Books, Art Books, Cartoon Strip Books, Current Events/Essays, Religious Books, Others (includes corresponding Graph/Chart).....III-29

Table 45: Sales of Children’s Books in France: 1998-2001 (In US$ Million) (includes corresponding Graph/Chart).....III-29
1$150
   B. Market Analytics.....III-30
Table 46: French Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-30

Table 47: French Long-term Projections for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-30

Table 48: French 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-30
2$300
  4b. Germany.....III-324 $375  
   A. Market Analysis.....III-32
Outlook.....III-32
Table 49: Leading Online Purchases in Germany (2000 & 2005(E)) (In %) – Books, Clothes, Music, PC Software, and Electronics (includes corresponding Graph/Chart).....III-32

Table 50: Market Share of German Online Book Companies in terms of Value Sales: 2005 (includes corresponding Graph/Chart).....III-32
1$150
   Table 51: Retail Sales of Books in Germany: 2004 (% Share in Terms of Value through Various Distribution Channels) (includes corresponding Graph/Chart).....III-33
Product Launch.....III-33
1$150
   B. Market Analytics.....III-34
Table 52: German Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-34

Table 53: German Long-term Projections for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-34
1$150
   Table 54: German 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-35
1$150
  4c. The United Kingdom.....III-366 $650  
   A. Market Analysis.....III-36
Outlook.....III-36
Shopping-A Key Online Activity.....III-36
Table 55: Percentage Breakdown of Online Spending By Category in the Year 2005 (includes corresponding Graph/Chart).....III-36
Online Book Market.....III-36
1$150
   Table 56: UK Book Market by Categories (2000 & 2005(E)) – Percentage Breakdown by Category for Fiction, Non-Fiction, Children, Academic and Professional, Scientific, Technical, and Medical School Textbooks, and Others (includes corresponding Graph/Chart).....III-37

Table 57: Book Market in the UK: 1997-2000 (In billion Units) (includes corresponding Graph/Chart).....III-37

Table 58: Online Sales of Books in the UK: 2003-2006 (In Percentage) (includes corresponding Graph/Chart).....III-37
1$150
   Table 59: UK Books Market (2006) – Percentage Breakdown of Value Sales by Retail Distribution Channel for-Waterstones, Amazon, WH Smith, Book clubs & mail order, Borders, Tesco, Other Specialists, Other stores, Other Supermarkets, Other Internet and Others (includes corresponding Graph/Chart).....III-38

Table 60: Major Companies in the UK Online Books Market (2005(E)) (In Percentage) – Amazon, BN.com, and Others (includes corresponding Graph/Chart).....III-38
Strategic Corporate Developments.....III-38
1$150
   Key Players.....III-391$75
   B. Market Analytics.....III-40
Table 61: UK Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-40

Table 62: UK Long-term Projections for Online Books by Product Segment – Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-40
1$150
   Table 63: UK 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-41
1$150
  4d. Rest of Europe.....III-424 $375  
   A. Market Analysis.....III-42
Outlook.....III-42
Netherlands.....III-42
Table 64: Leading Online Purchases in the Netherlands: 2000 & 2005(E) (In %) – Music, Books, PC Software, Leisure Travel, Electronics (includes corresponding Graph/Chart).....III-42
Strategic Corporate Developments.....III-42
1$150
   B. Market Analytics.....III-43
Table 65: Rest of Europe Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-43
1$150
   Table 66: Rest of Europe Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-441$150
   Table 67: Rest of Europe 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-45
1$150
  5. Asia-Pacific.....III-468 $850  
   A. Market Analysis.....III-46
Outlook.....III-46
Table 68: Asian Online Books Market by Region: 2000 & 2005(E) (In Percentage) - South Korea, Hong Kong, Taiwan, Singapore, China, India, Malaysia, Philippines, Thailand, and Indonesia (includes corresponding Graph/Chart).....III-46
A Brief Overview of Select Markets.....III-46
India.....III-46
1$150
   Table 69: Percentage Breakdown of Online Books Sales Ranked by City: 2006 (In Percentage) (includes corresponding Graph/Chart).....III-47
Korea.....III-47
Table 70: E-Commerce Market in Korea: 2003 & 2005(E) (In Percentage) (includes corresponding Graph/Chart).....III-47
1$150
   Table 71: Popular Product Categories Purchased Online in Korea by Size of Purchase: (2000 & 2005(E)) - Computers/Accessories, Home Appliances/ Electronics/Communications, Books, and Others (includes corresponding Graph/Chart).....III-48

Table 72: Popular Product Categories Purchased Online in Korea by Number of Purchases: (2000 & 2005(E))- Books, Computers/Accessories, Music/Video/Instruments/Others (includes corresponding Graph/Chart).....III-48
1$150
   China.....III-49
Overview.....III-49
Table 73: Major Online Purchases in China: 2004 (In %) - Books, Computer Software, Food/Groceries, Prerecorded Music, Computer Hardware, Entertainment, Travel Related Services, Prerecorded Video (includes corresponding Graph/Chart).....III-49
1$150
   Table 74: Leading Online Purchases in Hong Kong: 2004 (In %) – Groceries, Books, Furniture, PC Hardware, PC Software (includes corresponding Graph/Chart).....III-50
Google Competes With Baidu.....III-50
Australia.....III-50
Table 75: Leading Online Purchases in Australia: 2004 (In %) – Books, Music, Groceries, PC Software, PC Hardware (includes corresponding Graph/Chart).....III-50
Strategic Corporate Developments.....III-50
1$150
   Key Player.....III-511$75
   B. Market Analytics.....III-52
Table 76: Asia-Pacific Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-52

Table 77: Asia-Pacific Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, & Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-52
1$150
   Table 78: Asia-Pacific 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-53
1$150
  6. The Middle East.....III-542 $175  
   A. Market Analysis.....III-54
Outlook.....III-54
Service Launch.....III-54
B. Market Analytics.....III-54
Table 79: Middle East Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-54
1$150
   Table 80: Middle East Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-55

Table 81: Middle East 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-55
1$150
  7. Latin America.....III-562 $300  
   A. Market Analysis.....III-56
Outlook.....III-56
Strategic Corporate Development.....III-56
B. Market Analytics.....III-56
Table 82: Latin America Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-56
1$150
   Table 83: Latin America Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-57

Table 84: Latin America 10-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-57
1$150
IV. COMPETITIVE LANDSCAPE144$995
  
Total Companies Profiled: 167 (including Divisions/Subsidiaries -178 )

Region/Country                 Players

The United States                   111 
Canada                               12
Japan                                 1 
Europe                               34
     Germany                          7  
     The United Kingdom              23 
     Rest of Europe                   4
Asia-Pacific (Excluding Japan)       18
Middle East                           1
Latin America                         1
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