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  ONLINE BOOKS
A Global Strategic Business Report

This report analyzes the worldwide markets for Online Books in US$ Million by the following product segments: - Consumer Books, Children's Books, and Academic & Professional Books. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2006 through 2015. A five-year historic analysis is also provided for these markets. The report profiles 283 companies including many key and niche players worldwide such as Alibris, Amazon.com Inc., AbeBooks, Barnes & Noble, Inc., Books24X7, Books-A-Million, Inc, Borders Group, Inc., eBay Inc., Kinokuniya Company Ltd., Wal-Mart Stores, Inc., WHSmith Plc., Waterstone's Booksellers Limited, and Yes24. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1194  PAGES:    807
PRICE:    $3950  DATE:       August 2009
COMPANIES:  283  MARKET DATA TABLES:   172
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  ONLINE BOOKS (Complete Report) Pages : 807   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2  
   Data Interpretation & Reporting Level.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Consumer Books.....I-3
  
   Children’s Books.....I-4
Academic & Professional Books.....I-4
  
II. EXECUTIVE SUMMARY63$2250
  1. MARKET OVERVIEW.....II-14 $600  
   Technological Advancements Boost Content Digitization.....II-1
Books – The Most Popular Online Purchase.....II-1
Table 1: Global Online Purchases (2009E): Percentage of Internet Users Purchasing Books, Apparel, Electronic Goods, Airline Tickets, and Consumer Electronics (includes corresponding Graph/Chart).....II-1
1$300
   Table 2: Percentage Share of Worldwide Internet Users Purchasing Books Online (2008) (includes corresponding Graph/Chart).....II-2
Factors Affecting Online Purchasing.....II-2
1$300
   Current and Future Analysis.....II-3
Convenience and Discounts Propel Online Book Sales.....II-3
Price Competition at Online Stores Benefits Buyers.....II-3
Amazon – Leader in the Online Books Market.....II-3
2$200
  2. MARKET DYNAMICS.....II-57 $500  
   Buyers and Sellers Accrue Cost Savings.....II-5
Children’s Books – Active Adopters of Digital Technology.....II-5
Thriving Market for Online Used Books.....II-5
Publishers Woo Libraries to Increase E-Book Sales.....II-5
1$100
   E-Books to Impact Sales of Traditional Book Stores.....II-6
Kindle & EPUB Format Trigger Growth.....II-6
Major Trends in the E-Books Market.....II-6
1$100
   Technology to Spur E-Reader Adoption.....II-71$100
   Publishers Remove AudioBook Piracy Protection.....II-8
Evolution of the Mass Consumer Category.....II-8
1$100
   Younger Readers – The Most Sought After Market.....II-9
Research – Benefiting from E-Book Features.....II-9
1$100
   Lack of Standard Format – A Major Issue.....II-10
E-Readers Face Competition From Emerging Devices.....II-10
Rising Competition Prompts E-Book Manufacturers to Innovate.....II-10
1$100
   Standard Book Layout and Typography Hamper Reading Experience.....II-11
1$100
  3. AN INTRODUCTION TO DIGITAL PUBLISHING INDUSTRY.....II-122 $200  
   Introduction.....II-12
e-Publishing.....II-12
Benefits of e-Publishing.....II-12
1$100
   Online Publishing – A Popular Choice for Authors.....II-13
1$100
  4. ONLINE BOOKS – AN INTRODUCTION.....II-142 $200  
   Defining Online Books.....II-14
Advantages of Online Book Retailing.....II-14
Unlimited Selection.....II-14
Competitive Pricing.....II-14
Creating Proprietary Content.....II-14
Customizing and “Up-selling”.....II-14
Reduced Dependence on Distributors.....II-14
1$100
   Online Books Retailing – Key Issues.....II-15
Piracy: A Major Concern Confronting the E-Books Market.....II-15
Key Segments.....II-15
Consumer Books.....II-15
Children’s Books.....II-15
Academic & Professional Books.....II-15
1$100
  5. THE E-BOOK INDUSTRY – A HIGH POTENTIAL MARKET.....II-164 $400  
   E-Books: Redefining the Book Industry.....II-16
Factors Influencing Growth.....II-16
1$100
   Competition.....II-171$100
   Kindle Faces Stiff Competition from iPhone’s Stanza.....II-18
Google’s E-book Plans Threatens Amazon’s Predominance.....II-18
1$100
   Anticipated Influx of New E-Book Readers.....II-19
1$100
  6. AN INTRODUCTION TO E-BOOKS.....II-204 $400  
   E-Books – A Conceptual Definition.....II-20
A Historical Background.....II-20
1$100
   Evolution of E-Books Market – A Glance At the Past.....II-21
Benefits of E-Books.....II-21
1$100
   Barriers for Adoption of E-Books.....II-22
Portability and IP Protection.....II-22
1$100
   E-Reader Devices & Software.....II-23
Cultural Barriers.....II-23
1$100
  7. E-BOOKS – OVERVIEW OF COMPONENTS, FORMATS & DISTRIBUTION.....II-248 $700  
   Constituents of E-Books.....II-24
Hardware.....II-24
E-Book Reader Devices.....II-24
List of E-Book Readers.....II-24
3$300
   E-Readers for Mobile Devices.....II-27
Software.....II-27
Creation Software.....II-27
Reader Software.....II-27
1$100
   Authoring Software.....II-28
E-Book File.....II-28
E-Book Formats.....II-28
PDF – The Most Popular E-Book Format.....II-28
1$100
   Table 3: Leading Formats in the Global E-Books Market (2008): Percentage Share Breakdown of Downloads for PDF, eReader, Plucker, Large Print PDF, Palm Doc, iSilo, Kindle, Mobipocket, RTF and ePub (includes corresponding Graph/Chart).....II-29
E-Book Publishing.....II-29
Distribution of E-Books.....II-29
1$300
   Distribution Model for Traditional/Online Books.....II-301$100
   Digital Rights Management.....II-31
1$100
  8. PRODUCT/SERVICE INTRODUCTIONS.....II-325 $500  
   Amazon Launches The Kindle DX.....II-32
Fujitsu Frontech Launches Color E-Book Reader.....II-32
Interead Launches Cool-er E-Book Reader.....II-32
Read An E-Book Week Introduces New Website.....II-32
1$100
   Barnes & Noble Introduces Reader for BlackBerry.....II-33
Elonex Launches eBook Reader with Borders UK.....II-33
Books-A-Million to Introduce Twilight Saga Book Club.....II-33
Blackstone Audiobooks to Release James Bond Audiobooks.....II-33
Borders® Unveils Borders.com.....II-33
1$100
   Safari Books Online Introduces Safari Bookbag.....II-34
The Globe and Mail to Launch Online Books Website.....II-34
The Bookcase Introduces Online Bookstore.....II-34
Books First Unveils Online Bookstore.....II-34
Whitcoulls Expands its Online Books Collection.....II-34
I.I.I Introduces New Online Bookstore.....II-34
1$100
   AbeBooks.com Unveils AbeBooks.it.....II-35
Abebooks.Com Launches Gojaba.Com.....II-35
Dennis Publishing to Introduce iMotor.....II-35
Big Universe Unveils BigUniverse.com.....II-35
AbeBooks.com Introduces Novel Online Book Recommendation System.....II-35
1$100
   Google and Bavaria State Library To Launch Books Online.....II-36
E-Yearbook.com Launches Website for Old College Yearbooks.....II-36
Motivate Publishing Launches booksarabia.com.....II-36
Amazon Join Hands with Maruzen.....II-36
1$100
  9. RECENT INDUSTRY ACTIVITY.....II-3711 $700  
   Barnes & Noble Acquires Fictionwise.....II-37
Amazon Takes Over LexCycle.....II-37
Google to Enter e-Book Market.....II-37
Penguin and Founder Apabi Ink Distribution Agreement.....II-37
Thalia to Sell Books to Sony Reader Users at a Discounted Price.....II-37
1$100
   PVI Enters into Agreement with E Ink Corp.....II-38
Safari® Books Online Bags GSA Schedule Contract.....II-38
Woogi World Collaborates with Publishing Industry for Children's Books.....II-38
1$100
   JWS and YBP Ink Agreement Over Online Books.....II-39
Amazon Takes Over Audible.....II-39
Amazon.com Acquires AbeBooks.....II-39
1$100
   Amazon Acquires Shelfari.....II-40
Ambassadors to Acquire BookRags.....II-40
Platinum Studios Acquires WOWIO.....II-40
GameStop to Take Over Free Record Shop.....II-40
1$100
   Follett to Acquire The Varsity Group.....II-41
AbeBooks.com Acquires Chrislands.....II-41
Borders Divests Select Asian Businesses.....II-41
Times Internet Invests in Webnotions.....II-41
Gojaba.com Forays into the Brazilian Online Bookselling Market.....II-41
1$100
   Alibris Launches New Services.....II-42
ICDL and Google Ink an Agreement.....II-42
DailyLit Signs an Agreement With Oxford University.....II-42
Adlibris Enters the Danish Market.....II-42
1$100
   Indonesia Introduces Online Book Program.....II-43
Indiatimes Acquires Stake in Webnotions.....II-43
ebrary® Joins Hands with OUP.....II-43
Penguin to Launch Titles for ePub.....II-43
1$100
   RBS Becomes Member of Google Book Search Publisher Partner Program.....II-44
Dangdang.com Inks Agreement with CPG.....II-44
Alibris Develops Borders Marketplace for the Borders Group.....II-44
Thrift Recycling Management to Acquire Discover Books.....II-44
Fictionwise Takes Over eReader.com.....II-44
1$100
   Apress Inks Agreement with Safari Books Online.....II-45
OCLC Signs Agreement with Recorded Books.....II-45
CDON AB Acquires Finnish Online Bookstore.....II-45
1$100
   ValueSetters Merges with 30fold LLC.....II-46
BookSurge and Kirtas Collaborate with Universities & Public Libraries.....II-46
Princeton University Library Partners with Google.....II-46
a1books Forays into the Indian Online Retail Market.....II-46
1$100
   Google Partners with Texas Varsity.....II-47
Telmex Partners with ClickandBuy and e-Libro.....II-47
Ingenta Eyes Online Book Market.....II-47
1$100
  10. FOCUS ON SELECT PLAYERS.....II-484 $400  
   Alibris (US).....II-48
Amazon.com Inc. (US).....II-48
AbeBooks (Canada).....II-48
Barnes & Noble, Inc. (US).....II-48
1$100
   Books24x7, Inc. (US).....II-49
Books-A-Million, Inc (US).....II-49
Borders Group, Inc. (US).....II-49
1$100
   eBay Inc. (US).....II-50
Kinokuniya Company Ltd. (Japan).....II-50
Wal-Mart Stores Inc (US).....II-50
WHSmith Plc (UK).....II-50
1$100
   Waterstone's Booksellers Limited (UK).....II-51
Yes24 (South Korea).....II-51
1$100
  11. GLOBAL MARKET PERSPECTIVE.....II-52   
   Table 4: World Recent Past, Current & Future Analysis for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-521$300
   Table 5: World Historic Review for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-531$300
   Table 6: World 11-Year Perspective for Online Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-541$300
   Table 7: World Recent Past, Current & Future Analysis for Online Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-551$300
   Table 8: World Historic Review for Online Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-561$300
   Table 9: World 11-Year Perspective for Online Consumer Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-571$300
   Table 10: World Recent Past, Current & Future Analysis for Online Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-581$300
   Table 11: World Historic Review for Online Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-591$300
   Table 12: World 11-Year Perspective for Online Children's Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-601$300
   Table 13: World Recent Past, Current & Future Analysis for Online Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-611$300
   Table 14: World Historic Review for Online Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....II-621$300
   Table 15: World 11-Year Perspective for Online Academic & Professional Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart).....II-631$300
III. MARKET81$1950
  1. THE UNITED STATES.....III-122 $1650  
   A. Market Analysis.....III-1
Outlook.....III-1
Digitalization: The Buzz in Books Business.....III-1
1$75
   Table 16: Online Sales (Value) as a % of Total Retail Sales in the US (2006 & 2010P): Breakdown for Select Categories (includes corresponding Graph/Chart).....III-2

Table 17: Penetration Rate (%) of Online Books Business in the US (2004-2008) (includes corresponding Graph/Chart).....III-2
1$150
   Tracking Purchase Patterns.....III-3
Fast Facts.....III-3
Online Book Sales in the US – An Overview.....III-3
1$75
   Table 18: US Books Market (2007-2008): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart).....III-4

Table 19: Leading Channels for Book Sales in the US (2007 & 2008): Percentage Share Breakdown of Volumes Sales for Chain Bookstores, Online Booksellers, Independent Booksellers and Others (includes corresponding Graph/Chart).....III-4
1$150
   Table 20: Leading Channels for Audio Book Sales in the US (2008): Percentage Share Breakdown of Volume Sales for Library, Bookstore, Online Retailer and Others (includes corresponding Graph/Chart).....III-5
Economy and Book Sales.....III-5
Used Books Market: Advantage Online.....III-5
E-Books Market: Exhibiting Maximum Potential.....III-5
1$150
   EPUB Format Propels E-Book Sales.....III-6
Penetration Level of E-Books in US Households.....III-6
Table 21: Penetration Rate (%) of MP3 and E-Books in US Households.....III-6
Higher Education Course Materials: Print Versus Digital Formats.....III-6
Competition in the Online Books Retail Market.....III-6
1$150
   Table 22: Leading Players in the US Online Books Market (2007-2008): Percentage Share Breakdown of Consumer Retail Spending for Amazon.com, B&N.com, Books-A-Million and Others (includes corresponding Graph/Chart).....III-7
Product/Service Launches.....III-7
3$225
   Strategic Corporate Developments.....III-108$400
   Key Players.....III-18
Alibris.....III-18
Amazon.com Inc......III-18
1$75
   Barnes & Noble, Inc......III-19
Books24x7, Inc......III-19
Books-A-Million, Inc.....III-19
Borders Group, Inc......III-19
1$75
   eBay Inc......III-20
Wal-Mart Stores Inc.....III-20
1$75
   B. Market Analytics.....III-21
Table 23: US Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-21

Table 24: US Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-21
1$150
   Table 25: US 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-22
1$150
  2. CANADA.....III-237 $525  
   A. Market Analysis.....III-23
Outlook.....III-23
Book Retailing in Canada.....III-23
Distribution Scenario.....III-23
1$75
   Table 26: Retail Sales of Books in Canada (2008): Percentage Share Breakdown of Volume Sales by Retail Channel (includes corresponding Graph/Chart).....III-24
Online Book Retailing Posts Strong Growth.....III-24
Factors Influencing Consumer Purchases.....III-24
Improvements in Technology Foster Growth.....III-24
1$150
   Publishers – Making Their Presence Felt.....III-25
Competitive Scenario.....III-25
1$75
   E-Books Market – An Overview.....III-26
Service Launch.....III-26
Strategic Corporate Developments.....III-26
1$75
   Key Players.....III-27
AbeBooks.....III-27
Indigo Books & Music, Inc......III-27
1$75
   B. Market Analytics.....III-28
Table 27: Canadian Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-28

Table 28: Canadian Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-28
1$150
   Table 29: Canadian 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-29
1$150
  3. JAPAN.....III-304 $400  
   A. Market Analysis.....III-30
Outlook.....III-30
Online Bookstore Market.....III-30
E-Books Market in Japan.....III-30
Sales of Mobile E-Books Rise Sharply.....III-30
1$75
   Table 30: E-Comics (E-Manga) Market in Japan (2006): Percentage Share Breakdown of Value Sales by Device.....III-31
Product Launch.....III-31
Kinokuniya Company Ltd. – A Key Player.....III-31
1$150
   B. Market Analytics.....III-32
Table 31: Japanese Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-32

Table 32: Japanese Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-32
1$150
   Table 33: Japanese 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-33
1$150
  4. EUROPE.....III-347 $775  
   A. Market Analysis.....III-34
Outlook.....III-34
Introduction to Digital Books Industry.....III-34
Impact of Taxes on E-books.....III-34
1$75
   Product Launch.....III-35
B. Market Analytics.....III-35
Table 34: European Recent Past, Current & Future Analysis for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-35
1$150
   Table 35: European Historic Review for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-361$150
   Table 36: European 11-Year Perspective for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-371$150
   Table 37: European Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-381$150
   Table 38: European Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-391$150
   Table 39: European 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-40
1$150
  4a. FRANCE.....III-413 $325  
   A. Market Analysis.....III-41
Outlook.....III-41
Online Digital Content – An Overview.....III-41
Table 40: Leading Channels for Book Sales in France (2008E): Percentage Share Breakdown of Volume Sales for Book Stores, Specialized Stores, Hypermarkets, Clubs and Mail Order, Online Booksellers and Others (includes corresponding Graph/Chart).....III-41
1$150
   Electronic Content for Disabled Persons.....III-42
B. Market Analytics.....III-42
Table 41: French Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-42
1$150
   Table 42: French Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-43

Table 43: French 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-43
1$150
  4b. GERMANY.....III-444 $400  
   A. Market Analysis.....III-44
Outlook.....III-44
German Online Books Market – An Overview.....III-44
Table 44: Online Purchases in Germany (2008): Percentage of Users Purchasing Books, Clothing/ Apparel, and Apparel, and Electronics (includes corresponding Graph/Chart).....III-44

Table 45: German Books Market (2008): Percentage Share Breakdown of Value Sales by Channel for Retail Booksellers, Publishers (Direct Sales), Internet, Department Stores and Other Stores (includes corresponding Graph/Chart).....III-44
1$150
   Table 46: Leading Players in the German Online Books Market (2006): Percentage Share Breakdown of Sales for Amazon, Weltbild, Buch.de and Others (includes corresponding Graph/Chart).....III-45
E-Books Market.....III-45
Product Launch.....III-45
1$150
   Strategic Corporate Developments.....III-46
B. Market Analytics.....III-46
Table 47: German Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-46
1$150
   Table 48: German Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-47

Table 49: German 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-47
1$150
  4c. THE UNITED KINGDOM.....III-489 $775  
   A. Market Analysis.....III-48
Outlook.....III-48
Shopping: A Key Online Activity.....III-48
Table 50: Online Purchases in the United Kingdom (2008): Percentage of Internet Users Purchasing Books, Electronics, Apparel, Music, and Airline Tickets (includes corresponding Graph/Chart).....III-48
1$150
   Table 51: UK Online Retail Market (2008): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart).....III-49
Consumer Books Distribution in the UK – An Overview.....III-49
Table 52: UK Consumer Books Market (2007 & 2008): Percentage Share Breakdown of Sales by Distribution Channel (includes corresponding Graph/Chart).....III-49
1$150
   Online Books Retail Market.....III-50
Second Hand Books Propel Sales.....III-50
Competition - Amazon Leads the Online Books Market.....III-50
1$75
   Table 53: Leading Online Book Sites in the UK (2009E): Percentage Share Breakdown for Amazon UK, Amazon US, Abebooks UK, Abebooks US, Waterstones, EBay UK, WH Smith, Tesco, The Book People, and Others (includes corresponding Graph/Chart).....III-51
E-Book Market Scenario.....III-51
High Cost – A Major Obstacle.....III-51
1$150
   Product Launches.....III-521$75
   Strategic Corporate Developments.....III-531$75
   Key Players.....III-54
Waterstone's Booksellers Limited.....III-54
1$75
   WHSmith Plc.....III-55
B. Market Analytics.....III-55
Table 54: UK Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-55
1$150
   Table 55: UK Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-56

Table 56: UK 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-56
1$150
  4d. REST OF EUROPE.....III-575 $475  
   A. Market Analysis.....III-57
Product Launches.....III-57
Strategic Corporate Developments.....III-57
2$150
   B. Market Analytics.....III-59
Table 57: Rest of Europe Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-59
1$150
   Table 58: Rest of Europe Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-601$150
   Table 59: Rest of Europe 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-61
1$150
  5. ASIA-PACIFIC.....III-6215 $1225  
   A. Market Analysis.....III-62
Outlook.....III-62
China.....III-62
Overview.....III-62
Books Retailing Market – An Overview.....III-62
1$75
   Table 60: Retail Sales of Books in China (2008): Percentage Share Breakdown of Volume Sales by Distribution Channel (includes corresponding Graph/Chart).....III-63
Electronic Publishing on a Growth Trajectory.....III-63
Online Book Retailing Market.....III-63
1$150
   Government Promotes E-Publishing Market.....III-64
Competitive Scenario.....III-64
1$75
   Table 61: Leading Players in Chinese Online Book Retail Market (2008): Percentage Breakdown of Value Sales by Publisher – Dangdang.com, Joyo Amazon, and Others (includes corresponding Graph/Chart).....III-65
E-Books Market.....III-65
Market in 2008 – A Review.....III-65
1$150
   Widening Mobile Phone Users Boost E-Books Market.....III-66
Foreign Publishers Eyeing Potential in Chinese E-Books Market.....III-66
1$75
   Challenges for China’s E-Books Market.....III-67
India.....III-67
1$75
   Table 62: Percentage Breakdown of Online Books Sales Ranked by City (Percentage): 2008E(includes corresponding Graph/Chart).....III-68
South Korea.....III-68
An Insight into Online Bookstore Market.....III-68
1$150
   Competitive Landscape.....III-69
Table 63: Leading Players in the South Korean Online Booksellers Market (2008): Percentage Share Breakdown of Traffic for Yes24, Interpark Book, Aladdin, Internet Kyobo and Others (includes corresponding Graph/Chart).....III-69

Table 64: Leading Players in South Korea’s Online Books Market (2008): Percentage Share Breakdown of Sales by Company (includes corresponding Graph/Chart).....III-69
Australia.....III-69
1$150
   Online Books Market – An Insight.....III-70
New Zealand.....III-70
Online Books Market – An Overview.....III-70
Product Launches.....III-70
1$75
   Strategic Corporate Developments.....III-712$150
   Key Players.....III-73
Oxfordbookstore.com, Inc (India).....III-73
Yes24 (South Korea).....III-73
1$75
   B. Market Analytics.....III-74
Table 65: Asia-Pacific Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-74
1$150
   Table 66: Asia-Pacific Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-751$150
   Table 67: Asia-Pacific 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-76
1$150
  6. REST OF WORLD.....III-775 $525  
   A. Market Analysis.....III-77
Latin America.....III-77
Table 68: Number of Internet Users and Penetration Rate in Brazil, Argentina, and Mexico (2008) (includes corresponding Graph/Chart).....III-77
Iran.....III-77
Digital Book Publishing Market in Iran.....III-77
1$150
   Lack of Government Support.....III-78
Strategic Corporate Developments.....III-78
1$75
   B. Market Analytics.....III-79
Table 69: Rest of World Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-79
1$150
   Table 70: Rest of World Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart).....III-801$150
   Table 71: Rest of World 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart).....III-811$150
IV. COMPETITIVE LANDSCAPE 646$995
  
Total Companies Profiled: 283 (including Divisions/Subsidiaries - 303 )

Region/Country                 Players


The United States                203
Canada                            13
Japan                              3
Europe                            55
     France                        4 
     Germany                       7
     The United Kingdom           33 
     Rest of Europe               11 
Asia-Pacific (Excluding Japan)    29
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