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ONLINE ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following formats: Search, Display, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 229 companies including many key and niche players such as 24/7 Real Media, Inc., AOL, Inc., Baidu.com, Inc., Copernic, Inc., DoubleClick, Inc., Eniro AB, Google, Inc., IAC/InterActiveCorp., IAC Search & Media, InfoSpace Inc., MSN, Sina Corporation, Sohu.com Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick, Inc., and Yahoo Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-1585
Price : $4500
Companies : 229
Pages : 557
Date : April 2012
Market Data Tables : 114

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 TABLE OF CONTENTS

  ONLINE ADVERTISING (Complete Report) Pages : 557   | $4500
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS  
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Online Advertising.....I-3
Search Format.....I-3
  
   Display Advertising.....I-4
Others.....I-4
Classifieds and Auctions.....I-4
Rich Media.....I-4
Sponsorship.....I-4
Referrals.....I-4
  
   Slotting Fees.....I-5
E-mail.....I-5
  
II. EXECUTIVE SUMMARY66$2350
  1. INDUSTRY OVERVIEW.....II-113 $1995  
   A Curtain Raiser.....II-1
Impact of Recession in Retrospect.....II-1
1$100
   Table 1: Worldwide Advertising Market (2010): Percentage Breakdown by Media – Television, Newspapers & Magazines, Internet, Radio, Outdoor & Others and Cinema (includes corresponding Graph/Chart).....II-21$350
   Table 2: Global Online Search Market (2Q 2010): Percentage Breakdown of Market Share by Leading Service Providers – Google,Yahoo, Microsoft and Others (includes corresponding Graph/Chart).....II-3

Table 3: Global Market for Online Advertising (QII 2009): Breakdown by Sales Revenues for Leading Service Providers – Google, Yahoo, Microsoft and AOL (In US$ Million) (includes corresponding Graph/Chart).....II-3

Table 4: Global Market for Online Advertising (2009): Percentage Breakdown of the Popularity of Marketing Strategies – ROI Driven, Marketing Mix Strategy and Tried and Tested Tactics (includes corresponding Graph/Chart).....II-3
1$350
   Problems Faced by Service Providers in Monetizing Media Campaigns.....II-4
Yellow Page Publishers Witness Increase in Revenues.....II-4
Online Video Advertising – A Viable Growth Opportunity.....II-4
1$100
   Internet Usage- Increasing by the Day.....II-5
Table 5: Global Internet Usage (2005-2010): Annual Breakdown by Number of Users (Users in Million) (includes corresponding Graph/Chart).....II-5
1$350
   Table 6: Number of Internet Users by World Regions (2000 Vs. 2010) (includes corresponding Graph/Chart).....II-6

Table 7: World Internet Usage (2010): Percentage Share Breakdown by Top 10 Countries – China, US, Japan, India, Brazil, Germany, Russia, UK, France, Nigeria and Others (includes corresponding Graph/Chart).....II-6
1$350
   Table 8: Global Internet Penetration Rates (2010): Percentage Breakdown by Leading Geographic Regions – North America, Oceania, Europe, Latin America, Middle East, Asia and Africa (includes corresponding Graph/Chart).....II-7
Competitive Scenario.....II-7
Table 9: Global Internet Search Engines (2010): Percentage Share Breakdown by Number of Searches for Google, Yahoo!, Bing, Baidu, Ask, AOL and Others (includes corresponding Graph/Chart).....II-7
Current Spotlight.....II-7
1$350
   Market Dynamics.....II-8
Online Advertising Expenditure Goes Up.....II-8
Comparative Analysis.....II-8
Benefits of Various Advertising Media.....II-8
1$100
   Comparison of Different Advertising Media Based on Varied Parameters.....II-9
Conventional Media Vs Online Advertising Medium.....II-9
Rich Media – A Rising Concept.....II-9
Genesis.....II-9
1$100
   Rich Media – The Killer Application.....II-10
Standard Formats.....II-10
1$100
   Behavioral Targeting – An Out-of-Box Service.....II-11
Advertising Network Model.....II-11
Trends and Issues.....II-11
Continuous Shift Towards Online Advertising.....II-11
Mobile Advertising Portrays Vibrant Opportunities.....II-11
Online Industry Welcomes Open Source Solutions.....II-11
1$100
   Growing Adoption Among SMEs and E-Com Companies Augur Well for the Market.....II-12
Rich Media Market Rapidly Undergoes Changes.....II-12
Video Streaming – A Multifaceted Advertising Mode.....II-12
Software Technology Improvements Facilitate Online Ads.....II-12
1$100
   Other Side of Online Advertising.....II-13
Online Advertising Frauds Cost Online Companies.....II-13
Major Bottlenecks in Online Advertising.....II-13
1$100
  2. ONLINE ADVERTISING - OVERVIEW.....II-143 $295  
   Introduction.....II-14
Online Advertisement Formats.....II-14
1$100
   Search.....II-15
Display Advertising.....II-15
Classifieds and Auctions.....II-15
Rich Media.....II-15
Sponsorship.....II-15
1$100
   Referrals.....II-16
Slotting Fees.....II-16
e-mail.....II-16
1$100
  3. PRODUCT INTRODUCTIONS/INNOVATIONS.....II-174 $395  
   AOL Introduces Project Devil, an Online Advertising System.....II-17
DigitalPost Interactive Introduces VirtualSpokespeople.com Portal.....II-17
Adtech Rolls Out Expanded Online Video Advertising Platform.....II-17
CoolerAds Introduces Online Business Tools for Small and Medium Sized
  Businesses.....II-17
1$100
   Digital Element Unveils NetAcuity Edge, an IP Intelligence Tool.....II-18
Zurvita Introduces Local Search Engine Directory.....II-18
1$100
   Gen2Media Launches Publisher Version of Video Platform.....II-19
IDG Unveils IDG TechNetwork, Global Online Ad Network.....II-19
Jivox Introduces Jivox 4.0 Platform.....II-19
China Mobile Introduces b2bjoy.com, a B2B Portal.....II-19
1$100
   comScore -IRI Unveils New Service for Evaluating Advertising Campaigns.....II-20
Theorem Introduces CreativesOnTap.com, Online Tool for Advertising.....II-20
Yahoo! Introduces Ad Interest Manager, Online Consumer Privacy Tool.....II-20
1$100
  4. PRODUCT INTRODUCTIONS/INNOVATIONS – A HISTORIC PERSPECTIVE BUILDER.....II-214 $395  
   Turn Introduces Turn Smart Market.....II-21
TradeDoubler Releases td AdMatch.....II-21
Advertising.com to Introduce PubAccess.....II-21
DoubleClick Releases Widget Ad Rich Media Format.....II-21
1$100
   Google Launches Google Gadget Ads™.....II-22
DoubleClick Introduces TEASER Advertising Format.....II-22
DoubleClick Launches DE 6.5 software.....II-22
DoubleClick Unveils DFP Dashboard.....II-22
1$100
   DoubleClick Introduces an Online Marketplace.....II-23
HopStop.com Unleashes Location Based Advertising Base.....II-23
Undertone Networks Introduces A New Service.....II-23
YuMe Networks Introduces an Online Service.....II-23
Ceelox Launches Scram.....II-23
Petry Media to Establish Digerati iSales Division.....II-23
1$100
   AllAdSpace.com Launches A Free Ad Platform.....II-24
MIVA Media Rolls Out MIVA Monetization Center in the US & UK.....II-24
Viewpoint Releases NanoNet.....II-24
DoubleClick Unleashes an Advertising Solution, Live Streaming.....II-24
Yell.com Enhances Advertising Portfolio.....II-24
Yahoo! Introduces New Search Marketing Ranking Model in the US.....II-24
1$100
  5. RECENT INDUSTRY ACTIVITY.....II-2513 $950  
   United Business Media Acquires Game Advertising Online.....II-25
Google Acquires Invite Media.....II-25
TA Associates Snaps Up Majority Stake in eCircle.....II-25
DigitalPost Interactive Takes Over Rovion.....II-25
1$100
   Mediamath Snaps Up Adroit Interactive.....II-26
Atex Group Takes Over Kaango LLC.....II-26
Antevenio Acquries Shopall.es.....II-26
Adknowledge Acquires Hydra Group.....II-26
Beyond Commerce Inc. Takes Over AdJuice.....II-26
Havas Takes Over Acmic Interactive Solutions.....II-26
1$100
   Silver Lake Acquries Majority Stake in Allyes Online Media Holding.....II-27
MediaTrust Snaps Up Kenzei LLC.....II-27
Yahoo! to Take Over Dapper.....II-27
Beyond Commerce Inc to Take Over WebYES!.....II-27
Ybrant Digital Snaps Up Dream Ad.....II-27
1$100
   Deutsche Post Takes Over Nugg.ad.....II-28
AOL to Acquire TechCrunch.....II-28
VideoEgg to Acquire Six Apart and Form a Joint Company Say Media.....II-28
Dentsu to Take Over Innovative Interactive.....II-28
Limelight Networks to Take Over EyeWonder Inc......II-28
1$100
   AudienceScience to Acquire Wunderloop, Integrated Targeting Service Provider.....II-29
Connexus Merges with Epic Advertising to Form Epic Media Group.....II-29
News Corporation to Merge its Fox Audience Network with MySpace.....II-29
Fairfax Media Enters into Partnership with APN News and Media.....II-29
1$100
   Cyber Communications Enters into Partnership with OpenX.....II-30
Auditude and Comcast Interactive Media Enter Into Partnership.....II-30
Brightcove Inks Web Video Content Support Agreement with Turner Broadcasting.....II-30
1$100
   China INSOnline Signs Agreement with Beijing EZ Auto Technology.....II-31
Google Acquires AdMob Mobile-Advertising Network.....II-31
Google Takes Over Teracent.....II-31
1$100
   LIN TV Acquries Red McCombs Media.....II-32
Orange France Telecom Snaps Up Unanimis Digital Promotions Group.....II-32
Six Apart Snaps up NaturalPath Media.....II-32
Ybrant Digital Takes Over Max Interactive.....II-32
1$100
   Adknowledge Snaps Up Super Rewards.....II-33
Livedoor Takes Over Stake in Adwires.....II-33
Yahoo! to Take Over Maktoob.com.....II-33
Cinnabar Ventures to Take Over Yippy.....II-33
Canpages to Take Over ZipLocal.ca.....II-33
1$100
   comScore to Take Over Certifica.....II-34
Terra Establishes Online Advertising Division in Brazil.....II-34
Yahoo! and Microsoft Ink License and Advertising and Search Agreements.....II-34
Hi-media Signs Acquisition Agreement with AdLINK Media.....II-34
1$100
   Baidu Paves Way for M2B into Chinese Online Advertising Industry.....II-35
Arnoldo Mondadori Unites with Mediaset for Online Promotion Joint Venture.....II-35
Out-n-out Online Signs Deal with Maktoob.com to Usage of OOXmonitor.com by the
  Latter.....II-35
DAC and Kaltura Enter Into Strategic Partnership.....II-35
1$100
   WMG Plans to Partner with FreeWheel for Online Advertising.....II-36
AdChina Enters Into Partnership with CNTV.....II-36
VideoEgg enters Into an Alliance with comScore.....II-36
1$100
   OpenX Partners with Microsoft for Online Promotion Deal.....II-37
Dot VN and Vietbridge Team Up for Online Promotions.....II-37
Time Warner Inc Spins Off Subsidiary Company, AOL.....II-37
1$100
  6. STRATEGIC CORPORATE DEVELOPMENTS – A HISTORIC PERSPECTIVE BUILDER.....II-3812 $950  
   Dragon Media Online Acquires Don't Blink Media.....II-38
Time Warner Takes Over buy.at.....II-38
Leading Newspaper Groups of the US Sets up quadrantONE.....II-38
Yahoo! to Acquire Tensa Kft......II-38
AOL Takes Over Goowy Media.....II-38
1$100
   Hearst-Argyle Television Associates with Google.....II-39
AT&T to Take Over Ingenio.....II-39
AOL Acquires Quigo.....II-39
Sina’s Division to Collaborate with Northgate Technologies.....II-39
Yahoo! to Acquire Blue Lithium.....II-39
1$100
   Lagardere Active Takes Over ID Regie.....II-40
Yahoo! Acquires Share of Tyroo.....II-40
TradeDoubler Takes Over Interactive Marketing Works.....II-40
Disaboom Signs Agreement with Bioness.....II-40
Yahoo! Acquires Stake in Right Media.....II-40
Media Initiatives Group Acquires Dedicated Marketing Solutions.....II-40
1$100
   Intelective Communications Takes Over 82 Media.....II-41
PagesJaunes Groupe Acquires Stake in Horyzon Companies.....II-41
EyeWonder Acquires Vendi Interactive.....II-41
Idearc Takes Over Switchboard.....II-41
Datran Media Acquires Chintano.....II-41
Apollo Group Takes Over Aptimus.....II-41
MediaWhiz Holdings Acquires Auction Ads.....II-41
1$100
   West Point Capital Acquires Intelective Communications.....II-42
Microsoft Acquires aQuantive.....II-42
Great Hill Partners Acquires Share of Gorilla Nation Media.....II-42
Intela Acquires CrispAds.....II-42
Yahoo! Japan Takes Over Overture KK.....II-42
Click Holding Acquires Tangozebra.....II-42
Ybrant Technologies Acquires Pennyweb.....II-42
1$100
   Vertrue Acquires Neverblue Media.....II-43
China Media Group Acquires Stake in Guangzhou Waho Culture & Media.....II-43
Mamma.com Changes Name to Copernic.....II-43
Washingtonpost.Newsweek Interactive Extends Association with Google.....II-43
WebMD Seals Pact with Yahoo!.....II-43
Comcast Associates with Yahoo!.....II-43
1$100
   Platform-A Sets Up Marketing Solutions Unit.....II-44
Microsoft Buys aQuantive.....II-44
Google Acquires DoubleClick.....II-44
WPP Acquires 24/7 Real Media.....II-44
Yahoo! Gets Hold of Right Media.....II-44
1$100
   Focus Media Acquires Allyes.....II-45
eBay Acquires StubHub.....II-45
Advertising.com to Render Services for News Corporation and NBC Universal’s
  Alliance.....II-45
AOL Forms Strategic Alliance with PointRoll.....II-45
Mamma.com Joins Hands with Entrieva.....II-45
Mamma.com Inks an Agreement with Thomson Local .....II-45
1$100
   Internap Acquires VitalStream.....II-46
Meredith Buys New Media and Genex.....II-46
Local.com Buys soUno Directional Media Solutions.....II-46
Vertrue Acquires Neverblue Media.....II-46
PRIMEDIA Acquires RentalHouses.com.....II-46
Eastpoint AB Acquires Affiliator AB.....II-46
1$100
   iCrossing Acquires Spannerworks.....II-47
Google Forays into In-game Advertising Market.....II-47
Media Corp Acquires Credit Card Portal.....II-47
YBrant acquires AdDynamix.....II-47
DoubleClick Takes Over Tangozebra.....II-47
Viewpoint to Purchase MAKOS Advertising L.P......II-47
1$100
   Website Pros to Buy Submitawebsite.com.....II-48
AOL Withdraws offer to Acquire TradeDoubler.....II-48
Foresight Invests in UK-based Utarget.....II-48
Gesca Digital Forms Alliance with Olive Canada Network.....II-48
Pixelpark Acquires Majority Stake in E7.....II-48
Business.com Teams Up with Wall Street Journal.....II-48
1$100
   New York Times Collaborates with Monster Worldwide.....II-49
SPIR Communications and Schibsted Merge Operations.....II-49
Fox Interactive Media Buys Strategic Data Corporation.....II-49
Cyrte Invests in Spotzer Media.....II-49
Friendster Inc. Joins Google.....II-49
Active Athlete Media Extends Agreement with A.S.O.....II-49
1$100
  7. FOCUS ON SELECT GLOBAL PLAYERS.....II-505 $395  
   24/7 Real Media, Inc. (USA).....II-50
AOL, Inc (USA).....II-50
Baidu.com, Inc. (China).....II-50
Copernic, Inc. (Canada).....II-50
1$100
   DoubleClick, Inc. (USA).....II-51
Eniro AB (Sweden).....II-51
Google, Inc. (USA).....II-51
IAC/InterActiveCorp. (USA).....II-51
IAC Search & Media (USA).....II-51
1$100
   InfoSpace, Inc. (USA).....II-52
MSN (USA).....II-52
Sina Corporation (China).....II-52
Sohu.com, Inc. (China).....II-52
1$100
   Tencent, Inc. (China).....II-53
Tom Online, Inc. (China).....II-53
TradeDoubler AB (Sweden).....II-53
ValueClick, Inc. (USA).....II-53
1$100
   Yahoo!, Inc. (USA).....II-541$100
  8. GLOBAL MARKET PERSPECTIVE.....II-55   
   Table 10: World Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-551$350
   Table 11: World Historic Review for Online Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-561$350
   Table 12: World 15-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....II-571$350
   Table 13: World Recent Past, Current and Future Analysis for Online Advertising (Search) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-581$350
   Table 14: World Historic Review for Online Advertising (Search) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-591$350
   Table 15: World 15-Year Perspective for Online Advertising (Search) by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....II-601$350
   Table 16: World Recent Past, Current and Future Analysis for Online Advertising (Display) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-611$350
   Table 17: World Historic Review for Online Advertising (Display) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-621$350
   Table 18: World 15-Year Perspective for Online Advertising (Display) by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....II-631$350
   Table 19: World Recent Past, Current and Future Analysis for Other Online Advertising Modes/Formats by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....II-641$350
   Table 20: World Historic Review of Other Online Advertising Modes/ Formats by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....II-651$350
   Table 21: World 15-Year Perspective for Other Online Advertising Modes/Formats by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart).....II-661$350
III. MARKET100$2150
  1. THE UNITED STATES.....III-117 $1995  
   A. Market Analysis.....III-1
Market Scenario.....III-1
US Online Advertising – Taking a Breather from Economic Downturn.....III-1
Online Advertisement Spend Records a Positive Jump in 2010.....III-1
1$75
   Table 22: Quarterly Growth Pattern for Global Online Ad Spending (2009 & IQ 2010) (includes corresponding Graph/Chart).....III-2

Table 23: Global Penetration of Online Buyers (2010): Breakdown by Leading Regions (includes corresponding Graph/Chart).....III-2
1$200
   Increase in M&A Activity in the Mobile Advertising Sector – Another Sign of
  Recovery.....III-3
Table 24: US Market for Mobile Ads (2010): Percentage Breakdown of Market Share by Players – Apple, Google, Jumptap, Millenial Media, Yahoo, Microsoft, Nokia and Others (includes corresponding Graph/Chart).....III-3
Facebook Lands Half of US Social Networking Ad Spends in 2010.....III-3
1$200
   Table 25: US Online Social Network Ad Spending (2009 & 2010): Percentage Breakdown of Ad Spends in Network Venues – Facebook, MySpace, Social Games and Applications and Other Social Networks (includes corresponding Graph/Chart).....III-4
Targeted Online Advertising: The New Mantra for Growth.....III-4
Table 26: US Market for Behavioral Targeted Online Advertising (2006-2009): Annual Breakdown by Ad Spending (In US$ Million) (includes corresponding Graph/Chart).....III-4
1$200
   Cost Per Revenue – A New Metric in Digital Marketing.....III-5
Table 27: US Online Ad Revenues (2007-2009): Percentage Breakdown of Revenues by Pricing Models – Performance Pricing Model, CPM Pricing Model and Hybrid Pricing Model (includes corresponding Graph/Chart).....III-5
Security Risks on the Rise.....III-5
1$200
   Recession Helps in Generating Interest for New Areas of Online
  Advertisements.....III-6
1$75
   Table 28: Advertising Industry in the US (2006-2013): Breakdown of US Online Advertising Spending as a Percentage of Total Media Advertising Spending (includes corresponding Graph/Chart).....III-7

Table 29: Top Five Ad Markets in the US (2008): Markets Ranked by Online Advertisement Spends (In US$ Million) (includes corresponding Graph/Chart).....III-7
1$200
   Table 30: US Market for Online Advertising (2009): Percentage Breakdown of Share by Categories – Pure Play, Newspapers, Directories, Broadcast TV, Radio, Magazines and Others (includes corresponding Graph/Chart).....III-8
US Market for Advertising (2009): Media Ranked in Terms of Significance on a Scale
  of 1 to 10 (1 for High Significance and 10 for Low Significance).....III-8
Political Campaigning through Social Networking Sites Gaining Preference over Online
  Advertising.....III-8
1$200
   Facebook, the Top Display Ad Publisher in 2010.....III-9
Table 31: US Market for Online Display Ads (Q1 2010): Percentage Breakdown by Service Providers – Facebook.com, Yahoo! Sites, Microsoft Sites, Fox Interactive Media, AOL LLC, Google Sites, Turner Network, Glam Media, eBay, Tagged.com and Others (includes corresponding Graph/Chart).....III-9
1$200
   Table 32: US Market for Online Display Ads (Q1 2010): Percentage Breakdown of Market Share by Advertisers – AT&T Inc, Verizon Communications Inc, Scottrade Inc, Experian Interactive, Sprint Nextel Corporation, Netflix Inc, eBay Inc, Intuit Inc, Privacy Matters 1-2-3, IAC- Interactive Corp and Others (includes corresponding Graph/Chart).....III-10
Online Videos Still Lag Behind Television Due to Dearth of Commercial
  Breaks.....III-10
Competitive Landscape.....III-10
1$200
   Table 33: US Internet Market (2009 & 2010): Percentage Breakdown of Leading Search Engines – Google, Yahoo!, Bing/Microsoft, Ask,Com, AOL/Time Warner and Others (includes corresponding Graph/Chart).....III-111$200
   Table 34: US Advertising Market (2009 & 2010): Percentage Breakdown of Advertising Spending in Various Media – Newspapers (local), Network Television, Consumer Magazines, Spot Television, Cable Television, Internet, Local Radio, and Others (includes corresponding Graph/Chart).....III-12
Internet Advertising Witnesses Higher Growth Due to its Easy Accessibility.....III-12
Online Advertising Forms an Effective Marketing Tool for Financial Service
  Providers.....III-12
1$200
   Healthcare Institutions are No Exception.....III-13
Table 35: US Online Advertising Market (2010-2015): Breakdown of Online Ad Spends by Pharma and Health Care Industry (In US$ Billion) (includes corresponding Graph/Chart).....III-13
1$200
   Table 36: US Online Advertising Industry (2008 & 2009): Percentage Breakdown of Online Ad Revenues by Leading Industries – Retail, Telecom, Financial Services, Automotive, Computing, Consumer Packaged Goods, Leisure Travel, Entertainment, Pharma and Healthcare, Media and Others (includes corresponding Graph/Chart).....III-14
Surge in Online Dating Services.....III-14
Automotive Advertising Chasing the Trend.....III-14
1$200
   Key Players.....III-15
B. Market Analytics.....III-15
Table 37: US Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-15
1$200
   Table 38: US Historic Review for Online Advertising by Mode/Format – Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-161$200
   Table 39: US 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-171$200
  2. CANADA.....III-183 $495  
   A. Market Analysis.....III-18
Key Player.....III-18
B. Market Analytics.....III-18
Table 40: Canadian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-18
1$200
   Table 41: Canadian Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-191$200
   Table 42: Canadian 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-201$200
  3. JAPAN.....III-213 $495  
   Market Analytics.....III-21
Table 43: Japanese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-21
1$200
   Table 44: Japanese Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-221$200
   Table 45: Japanese 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-231$200
  4. EUROPE.....III-2412 $1995  
   A. Market Analysis.....III-24
Market Overview.....III-24
European Online Market Skyrockets.....III-24
1$75
   Table 46: Internet Penetration in Western Europe (2010): Percentage Breakdown of Usage by Age Groups – 18-24 and 25-34 during Time of week – Weekdays and Weekends (includes corresponding Graph/Chart).....III-25
Internet Penetration in Western Europe (2010): Ranking of Popular Online
  Activities.....III-25
How Do Marketers Benefit from Online Advertising?.....III-25
1$200
   Paid Search to Lead Online Ad Growth.....III-26
Market Accelerators.....III-26
European Youngsters Have a Penchant for Online Advertising.....III-26
Online Ad Spend Across Europe.....III-26
1$75
   Table 47: European Social Networking (2010): Percentage of Social Networking Site Users by Leading Countries –UK, Spain, Portugal, Denmark, Italy, Belgium, Germany, Ireland, Finland, Sweden, Switzerland, France, Russia, Netherlands, Norway and Austria (includes corresponding Graph/Chart).....III-27
European Associations.....III-27
European Interactive Advertising Association.....III-27
Interactive Advertising Bureau.....III-27
1$200
   Vital Historic Statistics.....III-28
Table 48: A Snapshot of Leading Advertisers in European Online Advertising Market – Ranked by Number of Campaigns (includes corresponding Graph/Chart).....III-28
1$200
   Table 49: European Online Advertising Market (2004): Leading Online Ad Publishers – Meine Stadt, Yell.com, Fuorissimo, Italia DVD, MSN United Kingdom, T-Online Germany, Virgilio, Find.co.uk, Tiscali United Kingdom, Free Online, Alt om Kψbenhavn, Portail Express, UK Shopping city, MSN Germany and Aftonbladet Ranked by Number of Campaigns Undertaken (includes corresponding Graph/Chart).....III-291$200
   B. Market Analytics.....III-30
Table 50: European Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-30
1$200
   Table 51: European Historic Review for Online Advertising by Geographic Region – France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-311$200
   Table 52: European 15-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Markets for the Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-321$200
   Table 53: European Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-331$200
   Table 54: European Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-341$200
   Table 55: European 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-351$200
  4a. FRANCE.....III-363 $495  
   Market Analytics.....III-36
Table 56: French Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-36
1$200
   Table 57: French Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-371$200
   Table 58: French 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-381$200
  4b. GERMANY.....III-393 $495  
   Market Analytics.....III-39
Table 59: German Recent Past, Current and Future Analysis for Online Advertising by Mode / Format – Search, Display and Other Modes / Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-39
1$200
   Table 60: German Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-401$200
   Table 61: German 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart).....III-411$200
  4c. ITALY.....III-423 $495  
   Market Analytics.....III-42
Table 62: Italian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-42
1$200
   Table 63: Italian Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-431$200
   Table 64: Italian 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-441$200
  4d. THE UNITED KINGDOM.....III-459 $950  
   A. Market Analysis.....III-45
Online Advertising – An Overview.....III-45
Table 65: UK Online Advertising Industry (2008): Percentage Breakdown of Online Advertising Spends by Industries – Recruitment, Automotive, Property, Technology, Finance, Entertainment, Telecom, Travel & Transport, Consumer Goods, Retail and Others (includes corresponding Graph/Chart).....III-45
Recession and the Market for Online Advertising in the UK.....III-45
1$200
   Recession Effects Advertising Budgets of Companies.....III-46 1$75
   Table 66: Top 20 Online Advertisers in the UK (2008): Breakdown of Internet Expenditure by Advertisers - O2 UK, BT, COI, British Sky Broadcasting, T-Mobile Network, Orange, Microsoft, William Hill Bookmakers, Gamesys, Dell Computer Corporation, Thomson Tour Operators, ING Direct, PC World, Virgin Media, Vodafone, Norwich Union Direct, Hutchison 3G UK, Tesco, Ford Motor Company and Halifax (In Million £) (includes corresponding Graph/Chart).....III-471$200
   Rising Online Shopping Spreads the Enticing Net.....III-48
Creative Freedom.....III-48
Internet Has More to Offer.....III-48
1$75
   Table 67: UK Internet Penetration (2008-2015) – Number of Internet Users (In Million) (includes corresponding Graph/Chart).....III-49
UK Internet Penetration (2010): Ranked by Popular Online Activitie.....III-49
Advertising in Social Networking Sites Holds Promise.....III-49
1$200
   Table 68: Advertising Industry in the UK (2009-2012): Breakdown of UK Social Network Ad Spending as a Percentage of Total Online Advertising Spending (includes corresponding Graph/Chart).....III-50

Table 69: UK Social Network Penetration (2009-2015): Breakdown by Number of Social Network Users in Million (includes corresponding Graph/Chart).....III-50
Internet Advertising – Constraints.....III-50
1$200
   Podcasting Offers Bright Prospects.....III-51
B. Market Analytics.....III-51
Table 70: UK Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-51
1$200
   Table 71: UK Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-521$200
   Table 72: UK 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for the Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-531$200
  4e. SPAIN.....III-543 $495  
   Market Analytics.....III-54
Table 73: Spanish Recent Past, Current and Future Analysis for Online Advertising by Mode / Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-54
1$200
   Table 74: Spanish Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-551$200
   Table 75: Spanish 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart).....III-561$200
  4f. SWEDEN.....III-573 $495  
   A. Market Analysis.....III-57
Key Players.....III-57
B. Market Analytics.....III-57
Table 76: Swedish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-57
1$200
   Table 77: Swedish Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-581$200
   Table 78: Swedish 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-591$200
  4g. REST OF EUROPE.....III-604 $595  
   A. Market Analysis.....III-60
Russia.....III-60
Online Advertising Continues to Lead.....III-60
Table 79: Russian Market for Online Advertising (2008): Percentage Breakdown of Market Share by Players – Yandex, Google, Rambler, Search Mail.ru, Google Image, MSN, Aport, Yahoo, Nigma, WebAlta and Others (includes corresponding Graph/Chart).....III-60
1$200
   B. Market Analytics.....III-61
Table 80: Rest of Europe Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-61
1$200
   Table 81: Rest of Europe Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-621$200
   Table 82: Rest of Europe 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-631$200
  5. ASIA-PACIFIC.....III-6410 $950  
   A. Market Analysis.....III-64
Asia-Pacific Online Advertising – Present Scenario.....III-64
Online Advertising in Asia-Pacific Mostly Resilient to Recent Recession.....III-64
India.....III-64
Online Advertising in India Steers through Recession.....III-64
1$75
   Market Scenario.....III-65
Growth Inhibitors.....III-65
1$75
   An Insight into the Application Areas of Internet and Percentage Breakdown of
  Leading Websites Used by the Indians in Relevant Application.....III-66
Indonesia.....III-66
Online Advertising, a Best Bet for Product Promotions During Recession.....III-66
Singapore.....III-66
Online Advertising in Singapore (2007).....III-66
1$75
   Taiwan.....III-67
Key Word and Banner Ads Lead from the Front.....III-67
Thailand.....III-67
Online Advertising Industry in Taiwan – Present State.....III-67
Vietnam.....III-67
Online Advertising Yet to Penetrate in Vietnam.....III-67
1$75
   B. Market Analytics.....III-68
Table 83: Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific Independently Markets Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-68
1$200
   Table 84: Asia-Pacific Historic Review for Online Advertising by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-691$200
   Table 85: Asia-Pacific 15-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for South Korea, China, Australia and Rest of Asia-Pacific for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-701$200
   Table 86: Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-711$200
   Table 87: Asia-Pacific Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-721$200
   Table 88: Asia-Pacific 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-731$200
  5a. SOUTH KOREA.....III-743 $495  
   A. Market Analysis.....III-74
Contextual Advertising – The Next Advertising Mantra.....III-74
B. Market Analytics.....III-74
Table 89: South Korean Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-74
1$200
   Table 90: South Korean Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-751$200
   Table 91: South Korean 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-761$200
  5b. CHINA.....III-7710 $1450  
   A. Market Analysis.....III-77
Present State of the Market in China.....III-77
1$75
   Table 92: Top 10 Online Advertising Industries in China (Q1 2010): Percentage Breakdown of Market Share by Industries – Fashion, Automotive, Retail, Computers/Electrical, FMCG, Finance, Entertainment, Real Estate, Employment and Media (includes corresponding Graph/Chart).....III-78
China- Home to One of the World’s Largest Internet User Population.....III-78
1$200
   Table 93: Internet Usage in China (2005-2010): Breakdown by Number of Internet Users, Population and Percentage Penetration of Users (includes corresponding Graph/Chart).....III-79

Table 94: A Glimpse of Demographic Proclivity towards Internet (includes corresponding Graph/Chart).....III-79
1$200
   Search Engines Hold Tremendous Potential.....III-80
Table 95: Chinese Online Advertising Market (2009): Percentage Breakdown of Revenues by Players – Baidu, Google, Sogou.com, Soso.com, Youdao.com of NetEase and Others (includes corresponding Graph/Chart).....III-80
1$200
   China Relaxes 10-month Long Ban on Internet.....III-81
Competitive Scenario.....III-81
Table 96: Chinese Online Advertising Market (2008): Percentage Market Share Breakdown for Non-Search Advertising by Players – Sina, NetEase, SOHU Property, QQ, Baidu Property, Yahoo China, Tudou.com, Taobao and Others (includes corresponding Graph/Chart).....III-81
1$200
   Table 97: Top 10 Social Networking Sites in China (2009): Ranked by Popularity and Number of Users.....III-82
Why is Online Advertising More Attractive than Conventional Medium?.....III-82
1$200
   When is Online Advertising at its Peak?.....III-83
Table 98: Online Advertising in China: Breakdown of Online Ad Spends As a Percentage of Total Ad Spends for Years 2006 through 2010 (includes corresponding Graph/Chart).....III-83
Key Players.....III-83
1$200
   B. Market Analytics.....III-84
Table 99: Chinese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-84
1$200
   Table 100: Chinese Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Markets Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-851$200
   Table 101: Chinese 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart).....III-861$200
  5c. AUSTRALIA.....III-873 $495  
   A. Market Analysis.....III-87
Impact of Recession on the Australian Online Advertising Industry.....III-87
B. Market Analytics.....III-87
Table 102: Australian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-87
1$200
   Table 103: Australian Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-881$200
   Table 104: Australian 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes / Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-891$200
  5d. REST OF ASIA-PACIFIC.....III-904 $595  
   A. Market Analysis.....III-90
Hong Kong.....III-90
Online Advertising Holds Promise in Hong Kong.....III-90
Table 105: Leading Online Advertisers in Hong Kong (2009): Percentage Breakdown of Online Ad Spends by Sectors – Finance, Computer & Electricals, Entertainment, Education & Learning and Health/Pharmaceuticals (includes corresponding Graph/Chart).....III-90
1$200
   B. Market Analytics.....III-91
Table 106: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-91
1$200
   Table 107: Rest of Asia-Pacific Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-921$200
   Table 108: Rest of Asia-Pacific 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 and 2017 (includes corresponding Graph/Chart).....III-931$200
  6. LATIN AMERICA.....III-943 $495  
   A. Market Analysis.....III-94
Potential for Online Advertising in Mexico.....III-94
B. Market Analytics.....III-94
Table 109: Latin American Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).....III-94
1$200
   Table 110: Latin American Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-951$200
   Table 111: Latin American 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-961$200
  7. REST OF WORLD.....III-974 $595  
   A. Market Analysis.....III-97
Overview of Select Markets.....III-97
Middle East.....III-97
Israel.....III-97
South Africa – Positive Growth on Cards.....III-97
1$75
   B. Market Analytics.....III-98
Table 112: Rest of World Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).....III-98
1$200
   Table 113: Rest of World Historic Review for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).....III-991$200
   Table 114: Rest of World 15-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart).....III-1001$200
IV. COMPETITIVE LANDSCAPE 368$995
  
Total Companies Profiled: 229 (including Divisions/Subsidiaries - 244)

Region/Country                 Players


The United States                175   
Canada                             8
Europe                            31
     France                        4
     Germany                       4
     The United Kingdom           15
     Rest of Europe                8
Asia-Pacific (Excluding Japan)    28
Middle East			   2
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