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  NUTRACEUTICALS
A Global Strategic Business Report

This report analyzes the worldwide markets for Nutraceuticals in Millions of US$. The specific product segments analyzed are Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals, & Others), and Functional Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 301 companies including many key and niche players worldwide such as Archer Daniels Midland Company, Bactolac Pharmaceutical, Inc., BASF AG, BASF Human Nutrition, Bayer AG, Bayer Consumer Care, Ceapro, Inc., GlaxoSmithKline Plc, Laboratories Arkopharma SA, Leiner Health Products, Mead Johnson Nutritionals Inc., Natrol, Inc., Nestlé Nutrition, NBTY, Inc., Rexall Sundown, Inc., Nutraceutical Corporation, Ocean Nutrition Canada, Perrigo Company, U.S. Nutraceuticals LLC, and Wyeth. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1083  PAGES:    712
PRICE:    $3950  DATE:       March 2008
COMPANIES:  301  MARKET DATA TABLES:   185
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  NUTRACEUTICALS (Complete Report) Pages : 712   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3
Dietary Supplements.....I-3
  
   Dietary Supplements in the Ingredient Form.....I-4
Dietary Supplements in the End-Use Product Form.....I-4
Functional Foods.....I-4
  
II. EXECUTIVE SUMMARY118$2250
  1. Global Market Overview.....II-12 $200  
   Market Drivers.....II-1
Imperatives for a Successful Nutraceuticals Market.....II-1
1$100
   Aging Population: Desire to Stay Younger........II-2
Educational and Promotional Programs: A New Strategy........II-2
Use of Biotechnology.....II-2
1$100
  2. Outlook.....II-32 $500  
   US to Remain Dominant .....II-3
Fastest Growth in Developing Regions .....II-3
Table 1: World Nutraceuticals Market (2000-2010): Geographic Regions Ranked by Growth – US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart).....II-3
1$350
   Functional Foods Reign Supreme.....II-4
Table 2: World Nutraceuticals Market (2000-2010): Product Groups Ranked by Growth – Dietary Supplements and Functional Foods.....II-4
Herbals Take the Largest Chunk in Dietary Supplements.....II-4
Table 3: World Market for Dietary Supplements (2000-2010): Product Segments Ranked by Growth –Vitamins, Minerals, Herbals, Non-Herbals and Others (includes corresponding Graph/Chart).....II-4
1$350
  3. Trends and Issues.....II-58 $800  
   Intense Competition.....II-5
Rising Demand for Nutraceutical Ingredients.....II-5
1$100
   European Functional Foods Market – Need for Innovative Strategies.....II-6
Fortification of Products Assume Significance.....II-6
1$100
   Functional Dairy Drinks Gain Momentum.....II-7
Baby Boomers Propel Nutraceutical Market Growth.....II-7
Pulsating to the Consumers’ Discerning Concerns.....II-7
Maturing Markets.....II-7
1$100
   Industry Consolidation.....II-81$100
   Pharmaceutical and Food Companies Join the Bandwagon.....II-9
Nutraceutical Soft Drinks – Intensifying Industry Activity.....II-9
1$100
   Rising Sales in Functional Snacks & Confectionery Segment.....II-10
Demand for Rapid Response Dietary Supplements Grows.....II-10
1$100
   Vitamins-Still a Major Market.....II-11
Avoidance of Prescription Drugs .....II-11
Chinese Competition Adversely Affects Prices.....II-11
Vitamin Scenario.....II-11
1$100
   Table 4: Leading Producers in the World Vitamin Market (2006): Percentage Breakdown of Value Sales for DSM, BASF, Adisseo, and Others (includes corresponding Graph/Chart).....II-12
Trends in Research Arena.....II-12
1$350
  4. Factors Influencing the Market.....II-132 $200  
   Self Medication and Preventative Health Care.....II-13
Growing Healthcare Costs.....II-13
Strong Research Backup and Media Publicity- The Growth Deciders.....II-13
2$200
  5. Product Overview.....II-1524 $1000  
   Definition of Nutraceuticals – Differential Views.....II-15
Defining Nutraceuticals – Need of the Hour.....II-15
1$100
   Nutraceuticals – Product Categorization.....II-16
Dietary Supplements.....II-16
Functional Foods.....II-16
Dietary Supplements.....II-16
Dietary Supplements in the Ingredient Form.....II-16
1$100
   Dietary Supplements in the End-Use Product Form.....II-17
Vitamins.....II-17
A Healthy and Mature Market.....II-17
Consumer Demographics.....II-17
1$100
   Intensified Research: Attracting Consumer......II-18
New and Improved Products: Tasting Success.....II-18
Specialized Formulations: A Niche Market.....II-18
Spray Vitamins: Gaining Popularity.....II-18
Ensuring Normal Health.....II-18
1$100
   Product Classification.....II-19
Categorization Based on Solubility.....II-19
A. Fat-Soluble Vitamins.....II-19
1$100
   B. Water-Soluble Vitamins.....II-203$200
   Classification Based on Dosage.....II-23
Classification Based on Composition.....II-23
Classification Based on Derivation.....II-23
1$100
   Antioxidants.....II-24
Surge in Antioxidants Demand.....II-24
Contamination/Excess Of Vitamins - Hazards.....II-24
1$100
   Minerals.....II-253$200
   Herbals/Botanicals.....II-283$200
   Non-Herbals.....II-311$100
   Other Dietary Supplements.....II-32
Profile of Other Ingredients of Dietary Supplements.....II-32
Proteins.....II-32
1$100
   Soy protein.....II-33
Amino Acids.....II-33
Non-Essential Amino Acids.....II-33
2$200
   Essential Amino Acids.....II-351$100
   Functional Additives.....II-36
Functional Additives at a Glance.....II-36
Lycopene.....II-36
Isoflavones.....II-36
1$100
   Tocotrienols.....II-37
Sterols.....II-37
Probiotics.....II-37
Polyunsaturated fatty acids (PUFAs).....II-37
Fibers.....II-37
Psyllium.....II-37
1$100
   Functional Foods.....II-38
1$100
  6. Regulatory Environment.....II-392 $200  
   Regulatory Environment.....II-391$100
   FDA’s New GMP Standards for Dietary Supplement Industry.....II-40
1$100
  7. Research and Development.....II-413 $300  
   Israeli Researchers Develop Health-Enhancing Supplements.....II-41
Natural Marine Extract Boosts Immune Response to Flu Vaccine.....II-41
PMFs from Orange Peel Residues Lowers Apoprotein B Levels.....II-41
Research Findings in Nutraceuticals.....II-41
1$100
   Research Finds Long-term Use of Vitamin C as Harmful for Osteoarthritic
  Patients.....II-42
Research Studies on Essential Fatty Acids.....II-42
Cryotechnology.....II-42
1$100
   OceanChill drying system.....II-43
Biocatalysis Technique.....II-43
1$100
  8. Product Innovations/Introductions.....II-4412 $800  
   Kemps Introduces Fresh Milk Products with MEG-3®.....II-44
Valensa Unveils FruitAll™ Ingredient.....II-44
Northwest Natural Products Introduces Omega-3 Gummy Fish™.....II-44
1$100
   Nature Made® Unveils Rx Essentials™.....II-45
Nature Made® Launches Double Strength Fish Oil.....II-45
Nature Made Introduces First Ever 1,000 IU Vitamin D Supplement.....II-45
ReGen Introduces Colostrinin in the US.....II-45
Verdure Introduces New Range of Functional Vegetable and Fruit Ingredients.....II-45
1$100
   British Biologicals Introduces Pro-PL Protein Supplement.....II-46
Konsyl Launches Fiberlin Wild Berry Flavor.....II-46
Burgundy Botanical Launches New Multiple Berries Extract.....II-46
Sunfood Nutrition Launches Maca Extreme High Nutrition Supplement.....II-46
1$100
   Natrol Introduces Brainspeed Memory® Health Supplement.....II-47
Bayer HealthCare Unveils Bayer Nutritional Science™.....II-47
Natrol Introduces New Range of Omega-3 Fish Oils in Lemon Flavor.....II-47
Natrol Launches Nutritional Dietary Supplement, Açaí.....II-47
1$100
   ONC Incorporates MEG-3® in Dr. Andrew’s Fish Oil Supplements.....II-48
Resmed Launches Red Wine Based Healthy Supplement, Resmedin.....II-48
iFish Launches Q+ Baby DHA Powder with Omega-3 Supplements.....II-48
GTC Nutrition Upgrades NuVim® with NutraFlora Prebiotic Fiber.....II-48
1$100
   Aristo Health Launches a New Line of Nutritional Bars with Omega-3.....II-49
Jigsaw Health Unveils Two Nutritious Jigsaw Bars with Fish Oil Content.....II-49
ONC Introduces OMU Brand Drinkable Yogurt in China.....II-49
ONC Launches New Version of MEG-3® Dietary Supplement.....II-49
Maine Natural Health Company Unveils Two New Nutraceuticals.....II-49
1$100
   Valensa Launches Nanocosanol™ for Lipid Balance.....II-50
Metagenics Launches Bariatric Meal.....II-50
BASF Launches Two Coenzyme Q10 Formulations.....II-50
1$100
   BASF Introduces Vitamin A for Supplements.....II-51
Multiple Marketing Introduces New Line of Functional Cereal Bars.....II-51
Valensa Launches Z-Omega™ Fish Oil Analogues for Cardiovascular Health.....II-51
Valensa Introduces O2B™ Peroxidation Blocker Technology.....II-51
1$100
   Omega-3 DHA/ EPA Receives Regulatory Approval.....II-52
Biosyntrx Launches Zeaxanthin for Macula Protection.....II-52
Mosaic Nutraceuticals Introduces VitalHealth Premium Weight Loss Patch.....II-52
Mosaic Nutraceuticals Unveils Leanlicious Candy Chew.....II-52
Splash Pharmaceutical Introduces Three New Nutraceuticals in Philippines.....II-52
1$100
   Mosaic Nutraceuticals Introduces Joint-3-Life.....II-53
Martin Launches Joint Therapy Product.....II-53
Charisma Healthcare Launches Health Drink.....II-53
Ocean Nutrition Unveils MEG-3Ô brand Omega 3 Fish Oil.....II-53
U.S. Nutra® Develops New Products from Cranberry Seed Oil.....II-53
1$100
   Pharmavite Launches Advanced Supplements with Phytonutrients.....II-54
Alopa Unveils Ayurvedic Products.....II-54
Nandan BioMatrix Develops Herbal Viagra for International Markets.....II-54
Berkeley Premium Nutraceuticals Launches Rivocid™.....II-54
Marico Industries Enters into Functional Foods.....II-54
1$100
   Ashian Herbex Introduces Herbal Products and Functional Foods.....II-55
1$100
  9. Product Launches in the Recent Past.....II-565 $500  
   Product Launches in the Recent Past.....II-56
5$500
  10. Recent Industry Activity.....II-6119 $1100  
   Naturex Acquires Berkem’s Actifs Innovants Division.....II-61
Acaizone and GCI Nutrients Collaborate.....II-61
Plethico Acquires Natrol.....II-61
DBS Expands Manufacturing Capacity.....II-61
1$100
   TLPL to Set Up Nutraceutical Unit in Northern India.....II-62
IRI to Purchase Enerex Botanicals.....II-62
Xenomis LLC and HMS Sign Licensing Agreement.....II-62
American Oriental Bioengineering Acquires Guangxi Boke.....II-62
1$100
   Naturex Acquires HP Botanicals.....II-63
Frutarom to Acquire Business Activity of Adumim Food Additives.....II-63
NeutraHealth Acquires Brunel Healthcare.....II-63
Baywood Takes Over Lifetime Vitamins.....II-63
Ocean Nutrition Inks a Joint Venture Agreement with Alicorp.....II-63
1$100
   Novartis Divests Medical Nutrition Business to Nestlé.....II-64
Martin Nutraceuticals to Acquire Rights to Novolypharma Products.....II-64
1$100
   Nestlé Nutrition to Collaborate with BLIS Technologies for Probiotics.....II-65
Unilever Divests Stake in Select Margarine Brands.....II-65
Argan to Acquire Supplement & Nutrition Technologies.....II-65
SCN Inks a Research Agreement with Karolinska Institutet.....II-65
1$100
   Twilight Litaka Inks MoU with Sami Labs to Buy 17 Brands.....II-66
Phytopharm Enters into License Agreement with Beijing Institute.....II-66
Neptune Technologies Enters into Partnership with Yoplait.....II-66
Nu Pharmas Takes Over Renaissance Nutraceuticals.....II-66
Ontario Teachers’ Pension Plan Board and Ares Jointly Acquire GNC Parent.....II-66
1$100
   China Yingxia Enters into Agreements with Leading Research Institutes.....II-67
Natrol Takes Over Medical Research Institute.....II-67
Natrol Signs a Joint Venture with Chinese Businessmen.....II-67
Gadot Biochemical Acquires 85% stake in Pharmline Holding.....II-67
1$100
   Montel Williams Signs License Agreement with LifeVantage.....II-68
Danone Enters into Partnership with Avesthagen.....II-68
NutriOne to Acquire Intellectual Property from RINN.....II-68
CTI Acquires Marketing Rights to Agrofrut’s Extraction Technology.....II-68
Natrol Gains US License Rights for Novogen’s Trinovin® and Promensil®.....II-68
1$100
   Galenica Completes Acquisition of Equazen Nutraceuticals.....II-69
Numico Acquires EAC Nutrition.....II-69
Nestle Agrees to Acquire Jenny Craig.....II-69
1$100
   ONC Inks a Special Distribution Agreement with FX Morales y Asociados.....II-70
Glycom and Nestlé Nutrition Enter into an Exclusive HMO Research Agreement.....II-70
Divis to Diversify into Nutraceuticals Business.....II-70
Zila Divests its Nutraceuticals Subsidiary to NBTY.....II-70
1$100
   SunOpta Acquires Vitamins and Supplements Brand, Quest Vitamins.....II-71
HealthSport Completes Acquisition of Cooley.....II-71
MM2 Acquires Genotec Nutritionals.....II-71
Frutarom Acquires Acatris Health.....II-71
1$100
   Kerry Acquires Two Food Ingredient Companies.....II-72
Metagenics Completes the Acquisition of Biodynamics.....II-72
Cypress Systems and Garuda International Enter into Agreement.....II-72
1$100
   Frutarom Enters into Global License Agreement with D-Herb.....II-73
Natures Way Acquires Abkit Inc.....II-73
Premium Ingredients Ltd and AMC Chemicals (UK) Ltd Merge.....II-73
JH Partners Acquires Stake in Barmensen Labs.....II-73
Organic Beverage Acquires BevSpec.....II-73
HerbalPharm Acquires HerbalPharm.....II-73
1$100
   Nutrition 21 Acquires Iceland Health.....II-74
ITO EN Acquires Mason Vitamins.....II-74
Cognis Deutschland GmbH Acquires Napro Pharma AS.....II-74
Lycored Group Acquires H Reisman Corp.....II-74
Institut Rosell Enters into Distribution Agreement with Pharmaceutical Major.....II-74
CK Life Sciences Takes Over 80% Stake in Vitaquest International.....II-74
1$100
   Novartis Divests its Nutrition & Santé Unit.....II-75
Millennium Biotechnologies Signs Agreement with RAC Nutrition.....II-75
Hain Celestial Buys SOPI.....II-75
Walgreens Purchases Theragran-M Multivitamin Rights from BMY.....II-75
DCC Healthcare Acquires Majority Stake in Laleham Healthcare.....II-75
Avetha Gengraine Takes Over Good Earth Foods.....II-75
Avesthagen to Establish R&D Facility and Nutraceuticals Manufacturing Unit.....II-75
1$100
   LycoRed Purchases Buckton Scott Nutrition.....II-76
TBGRI to Develop New Nutraceuticals.....II-76
Martin Nutraceuticals Unveils Expansion Plans.....II-76
Leiner Health Products and CPSC, Declares Recall of Multivitamins.....II-76
Gadot Enters Nutraceuticals Market.....II-76
1$100
   Higher Production Costs Force Price Hike for Lysine by BASF.....II-77
Beneficial Holdings Takes Over Beneficial Health Systems and Beneficial
  Nutraceuticals.....II-77
Alpha Nutraceuticals Snaps Up Avidia.....II-77
Naturex Performs Synergetic Acquisitions.....II-77
Prolab Partners with ESPN2’s ‘Bodyshaping® Show.....II-77
1$100
   Sarvotham Remedies Partners with Starr to Introduce Herbal Products.....II-78
V-Net Beverage Partners with Allimax to Market New Allicin Extract.....II-78
Avestha Moots Collective Research with Danish Firms on Osteoporosis and
  Osteoarthritis.....II-78
Bentley Inks Agreement with Perrigo.....II-78
Zuellig Inks Distribution Agreement with PIVEG.....II-78
1$100
   SCOLR Inc. Completes Sale of Probiotics Division.....II-79
Wipro Plans to Augment FMCG Business with Nutraceuticals.....II-79
Kosher Certification for MEG-3(TM) Brand EPA/DHA Food Ingredients.....II-79
Nature’s Resourceâ Echinacea Becomes the First USP Labeled Herbal Supplement.....II-79
1$100
  11. Industry Activity in the Recent Past.....II-806 $400  
   Industry Activity in the Recent Past.....II-80
6$400
  12. Focus on Select Players.....II-866 $600  
   Archer Daniels Midland Company (US).....II-86
Bactolac Pharmaceutical, Inc. (US).....II-86
BASF AG (Germany).....II-86
BASF Human Nutrition (Germany).....II-86
1$100
   Bayer AG (Germany).....II-87
Bayer Consumer Care (USA).....II-87
Ceapro, Inc. (Canada).....II-87
GlaxoSmithKline plc (UK).....II-87
1$100
   Laboratoires Arkopharma SA (France).....II-88
Leiner Health Products (US).....II-88
Mead Johnson Nutritionals, Inc. (US).....II-88
Natrol, Inc. (US).....II-88
1$100
   Nestlé Nutrition (Switzerland).....II-89
NBTY, Inc. (US).....II-89
1$100
   Rexall Sundown, Inc. (US).....II-90
Nutraceutical Corporation (US).....II-90
Ocean Nutrition Canada (Canada).....II-90
1$100
   Perrigo Company (US).....II-91
U.S. Nutraceuticals LLC (US).....II-91
Wyeth Nutrition (US).....II-91
1$100
  13. Global Market Perspective.....II-92   
   Table 5: World Recent Past, Current & Future Market Analysis for Nutraceuticals by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-921$350
   Table 6: World Long Term Projections for Nutraceuticals by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-931$350
   Table 7: World 10-Year Perspective for Nutraceuticals by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-941$350
   Table 8: World Recent Past, Current & Future Market Analysis for Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-951$350
   Table 9: World Long Term Projections for Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-961$350
   Table 10: World 10-Year Perspective for Dietary Supplements by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-971$350
   Table 11: World Recent Past, Current & Future Market Analysis for Dietary Supplements by Product Segment – Vitamins, Minerals, Herbals, Non-Herbals and Other Dietary Supplements Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-981$350
   Table 12: World Long Term Projections for Dietary Supplements by Product Segment – Vitamins, Minerals, Herbals, Non-Herbals and Other Dietary Supplements Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-991$350
   Table 13: World 10-Year Perspective for Dietary Supplements by Product Segment– Percentage Breakdown of Dollar Sales for Vitamins, Minerals, Herbals, Non-Herbals and Other Dietary Supplements Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1001$350
   Table 14: World Recent Past, Current & Future Market Analysis for Vitamin Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1011$350
   Table 15: World Long Term Projections for Vitamin Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1021$350
   Table 16: World 10-Year Perspective for Vitamin Dietary Supplements by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1031$350
   Table 17: World Recent Past, Current & Future Market Analysis for Mineral Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1041$350
   Table 18: World Long Term Projections for Mineral Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1051$350
   Table 19: World 10-Year Perspective for Mineral Dietary Supplements by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1061$350
   Table 20: World Recent Past, Current & Future Market Analysis for Herbal Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1071$350
   Table 21: World Long Term Projections for Herbal Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1081$350
   Table 22: World 10-Year Perspective for Herbal Dietary Supplements by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1091$350
   Table 23: World Recent Past, Current & Future Market Analysis for Non-Herbal Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1101$350
   Table 24: World Long Term Projections for Non-Herbal Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1111$350
   Table 25: World 10-Year Perspective for Non-Herbal Dietary Supplements by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1121$350
   Table 26: World Recent Past, Current & Future Market Analysis for Other Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1131$350
   Table 27: World Long Term Projections for Other Dietary Supplements by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1141$350
   Table 28: World 10-Year Perspective for Other Dietary Supplements by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1151$350
   Table 29: World Recent Past, Current & Future Market Analysis for Functional Foods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart).....II-1161$350
   Table 30: World Long Term Projections for Functional Foods by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1171$350
   Table 31: World 10-Year Perspective for Functional Foods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-1181$350
III. MARKET137$1950
  1. The United States.....III-151 $1225  
   A. Market Analysis.....III-1
Rising Demand for Health Foods.....III-1
New Strategies – Need of the Hour.....III-1
1$75
   Raw Material Suppliers Play An Active Role.....III-2
Functional Foods Lead the Way.....III-2
Provision of Scientific Evidence: A Way to Success.....III-2
Current and Future Analysis.....III-2
1$75
   Dietary Supplements.....III-3
Strategic Shift in Demand Patterns .....III-3
Historical Perspective.....III-3
Vitamins.....III-3
1$75
   Table 32: Percentage of Population Consuming Vitamins in the US (includes corresponding Graph/Chart).....III-4

Table 33: Leading Multivitamin Brands in the US (2007E): Percentage Breakdown of Value Sales for Centrum Silver, Centrum, One-A-Day, Flintstones, Bausch & Lomb PreserVision, One-A-Day Men's Health Formula, Nature Made, Bausch & Lomb Ocuvite, One-A-Day Weight Smart, ICAPS, Private Labels and Others (includes corresponding Graph/Chart).....III-4
1$200
   Table 34: Leading Multivitamin Brands in the US (2007E): Percentage Breakdown of Volume for Centrum Silver, Centrum, One-A-Day, Flintstones, Bausch & Lomb PreserVision, One-A-Day Men's Health Formula, Nature Made, Bausch & Lomb Ocuvite, One-A-Day Weight Smart, ICAPS, Private Labels and Others (includes corresponding Graph/Chart).....III-5

Table 35: Leading Vitamins (Lettered) Brands in the US (2007E): Percentage Breakdown of Value Sales for Nature Made, Nature's Bounty, Sundown, Alacer Emergen C, Slo Niacin, Stresstabs Smartcare, Private Labels and Others (includes corresponding Graph/Chart).....III-5
1$200
   Table 36: Leading Vitamins (Lettered) Brands in the US (2007E): Percentage Breakdown of Unit Volume for Nature Made, Nature's Bounty, Sundown, Alacer Emergen C, Stresstabs Smartcare, Slo Niacin, Windmill, Private Labels and Others (includes corresponding Graph/Chart).....III-6

Table 37: Leading Vitamins (1 & 2 Letter) Brands in US Drugstores (2007E): Percentage Breakdown of Dollar Sales for Nature Made, Nature's Bounty, Slo-Niacin, Lipoflavonoid, Appearex, Alacer Emergen C, Windmill, Stresstabs Smartcare, Sundown, Private Labels and Others (includes corresponding Graph/Chart).....III-6
1$200
   Table 38: Leading Vitamins (1 & 2 Letter) Brands in US Drugstores (2007E): Percentage Breakdown of Unit Sales for Nature Made, Nature's Bounty, Sundown, Slo-Niacin, Windmill, Alacer Emergen C, Stresstabs Smartcare, Private Labels, Others (includes corresponding Graph/Chart).....III-7

Table 39: Leading Children Multivitamin Brandsin the US Nutraceuticals Market (2001): Percentage Breakdown by Value Sales for Flintstones, Sundown Pokemon, Centrum Kids, Poly Vi Sol, Bugs Bunny, Sesame Street, One-a- Day Kids Complete, Lil Critters Gummy Bites, Flintstones Complete and Others. (includes corresponding Graph/Chart).....III-7
1$200
   Table 40: Leading Liquid Vitamin/Mineral Brands in the US (2007E): Percentage Breakdown of Value and Volume Sales for Alacer Emergen C, Poly-Vi-Sol, Nature's Bounty, Centrurn, Tri-Vi-Sol, Knox Nutrajoint Plus, Geritol, Lipovitan, Knox Nutrajoint, SSS, Private Labels and Others (includes corresponding Graph/Chart).....III-8

Table 41: Leading Vitamin/Mineral Supplement Brands in the US Nutraceuticals Market (2004): Percentage Breakdown by Value Sales for Nature Made, Nature's Bounty, Osteo-Bi-Flex, Nature's Resource, Sundown, Natrol, Os-Cal, Citracal, Private Label, and Others (includes corresponding Graph/Chart).....III-8
1$200
   Media Drives Growth.....III-9
Minerals.....III-9
Table 42: Leading Mineral Supplement Brands in the US (2007E): Percentage Breakdown by Value Sales for Nature's Bounty, Nature Made, Osteo Bi-Flex, Schiff Move Free, Sundown, Os Cal, Natrol, Viactiv, Caltrate 600 Plus, Citracal Ultra Dense, Private Labels and Others (includes corresponding Graph/Chart).....III-9
1$200
   Table 43: Leading Mineral Supplement Brands in the US (2007E): Percentage Breakdown of Unit Sales for Nature's Bounty, Nature Made, Osteo Bi-Flex, Schiff Move Free, Sundown, Os Cal, Natrol, Viactiv, Caltrate 600 Plus, Citracal Ultra Dense, Private Labels and Others (includes corresponding Graph/Chart).....III-10
Herbals.....III-10
Table 44: Leading Herbal Dietary Supplements in the US (2005): Percentage Breakdown of Value Sales for Garlic, Echinacea, Saw palmetto, Ginkgo, Cranberry, Soy, Ginseng, Black cohosh, St. John's wort, Milk thistle and Others (includes corresponding Graph/Chart).....III-10
1$200
   Non-herbals.....III-11
Other Dietary Supplements.....III-11
Table 45: Leading Energy Bar Manufacturers in the US Nutraceuticals Market (2004): Percentage Breakdown by Value Sales for Kellogg, Quaker Oats, General Mills, Slim Fast, Private Label, Morico, McKee Foods, and Others(includes corresponding Graph/Chart).....III-11
Market Trends.....III-11
Ethnic Diversification Towards Personal Health.....III-11
1$200
   Graying America – The Hottest Target for Nutraceuticals.....III-12
Negative Media Environment.....III-12
1$75
   Functional Beverages and Weight Loss Products- Flourishing Markets.....III-13
Potential Opportunities in the Functional Confectionery Segment.....III-13
Lutein in Nutraceutical Products - On a Rapid Growth Note.....III-13
1$75
   Brain Health Market Targeting All Ages.....III-14
Nutraceuticals for Children: Market in Vogue.....III-14
1$75
   Functional Foods-The Way to Go.....III-15
Issues at Bay.....III-15
Distribution Channels.....III-15
1$75
   Table 46: Distribution Channels for Dietary Supplements in the US (2007E): Percentage Breakdown by Type of Channel – Health Food & Specialty Stores, Direct-to-Consumer, Mass Retail Channels (Food, Drug & Mass Market) and Others (includes corresponding Graph/Chart).....III-16
Regulatory Framework.....III-16
FDA’s New GMP Rules for Dietary Supplement Manufacturing.....III-16
Past Efforts.....III-16
1$200
   Dietary Supplement Health and Education Act of 1994.....III-17
Definition of Dietary Supplement as per DSHEA.....III-17
1$75
   New Dietary Ingredient.....III-18
Nutritional Support Statements.....III-18
1$75
   Dietary Supplement Tax Fairness Act of 2001.....III-19
Regulations for Nutraceuticals Market .....III-19
FDA Relaxes Rules on Functional Food Claims.....III-19
1$75
   Role of The Nutraceuticals Institute (NI) III-19 Import-Export Scenario.....III-20
Vitamins.....III-20
Table 47: US Vitamins Market (2004-2006): Percentage Breakdown of Exports by Value for Taiwan, Canada, UK, Singapore, Netherlands, Mexico, United Arab Emirates, Ireland, The Philippines, Japan and Others (includes corresponding Graph/Chart).....III-20
1$200
   Table 48: US Vitamins Market (2004-2006): Percentage Breakdown of Imports by Value for Switzerland, China, France, Japan, India, Denmark, Belgium, Israël, Germany and Others (includes corresponding Graph/Chart).....III-211$200
   Provitamins.....III-22
Table 49: US Provitamins Market (2005 & 2006): Percentage Breakdown of Exports by Value for Russia, Ecuador, Canada, UK, Guatemala, Japan, Netherlands, Singapore, Saudi Arabia, Venezuela and Others (includes corresponding Graph/Chart).....III-22

Table 50: US Provitamins Market (2006): Percentage Breakdown of Imports by Value for Taiwan, China, Germany, Switzerland, Canada, India, Spain, UK and Others (includes corresponding Graph/Chart).....III-22
1$200
   Key Players.....III-23
Bactolac Pharmaceutical, Inc......III-23
Archer Daniels Midland Company.....III-23
Bayer Consumer Care.....III-23
Leiner Health Products.....III-23
1$75
   Mead Johnson Nutritionals, Inc......III-24
Natrol, Inc......III-24
1$75
   NBTY, Inc......III-25
Rexall Sundown, Inc......III-25
Nutraceutical Corporation......III-25
Perrigo Company.....III-25
1$75
   Valensa International.....III-26
Wyeth Nutrition.....III-26
Product Launches.....III-26
12$200
   Strategic Corporate Developments.....III-3812$200
   B. Market Analytics.....III-50
Table 51: US Recent Past, Current & Future Analysis for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-50

Table 52: US Long Term Projections for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-50
1$200
   Table 53: US 10-Year Perspective for Nutraceuticals by Product Group/Segment – Percentage Breakdown of Dollar Sales for Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-51
1$200
  2. Canada.....III-5211 $1025  
   A. Market Analysis.....III-52
Current and Future Analysis.....III-52
Functional Food Market in Canada.....III-52
1$75
   Import-Export Scenario.....III-53
Vitamins.....III-53
Table 54: Canadian Vitamins Market (2006): Percentage Breakdown of Exports by Value for South Korea, Iran, US, UK, France, Ghana, Belgium, Germany and Others (includes corresponding Graph/Chart).....III-53
1$200
   Table 55: Canadian Vitamins Market (2005-2006): Percentage Breakdown of Imports by Value for US, China, Japan, Switzerland, Germany, France, Israel, Denmark, The Netherlands, Uruguay and Others (includes corresponding Graph/Chart).....III-54
Provitamins.....III-54
Table 56: Canadian Provitamins Market (2006): Percentage Breakdown of Exports by Value for the US, China, Singapore, Germany and Others (includes corresponding Graph/Chart).....III-54
1$200
   Table 57: Canadian Provitamins Market (2005 & 2006): Percentage Breakdown of Imports by Value for US, Germany, France, Japan, China, UK, Hong Kong and Others (includes corresponding Graph/Chart).....III-55
Historic Data.....III-55
Table 58: Leading Adult Multi Vitamin Brands in Canadian Nutraceuticals Market (2000): Percentage Breakdown by Value Sales for Centrum, Jamieson, One-a-Day, Paramettes, Private Label and Others. (includes corresponding Graph/Chart).....III-55
1$200
   Table 59: Leading Calcium Supplement Brands in Canadian Nutraceuticals Market (2000): Percentage Breakdown by Value Sales for Jamieson, Caltrate, Nature Made, Calcium Sandoz, Private Label and Others. (includes corresponding Graph/Chart).....III-56
Key Players.....III-56
Ceapro, Inc......III-56
Ocean Nutrition Canada.....III-56
1$200
   Regulatory Scenario.....III-57
Definitions.....III-57
Distribution Channels.....III-57
Table 60: Distribution Channels for Supplement Products in Canada (2007E): Percentage Breakdown by Type of Channel-Drug Stores, Health Food Retailers, Grocery Stores, and Others (includes corresponding Graph/Chart).....III-57
1$200
   Product Launches.....III-581$75
   Strategic Corporate Developments.....III-592$150
   B. Market Analytics.....III-61
Table 61: Canadian Recent Past, Current & Future Analysis for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-61
1$200
   Table 62: Canadian Long Term Projections for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-62

Table 63: Canadian 10-Year Perspective for Nutraceuticals by Product Group/Segment – Percentage Breakdown of Dollar Sales for Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-62
1$200
  3. Japan.....III-634 $375  
   A. Market Analysis.....III-63
Current and Future Analysis.....III-63
Nutraceuticals Experience Continued Growth in Japan.....III-63
1$75
   Japan Occupies Special Position in Functional Food Market.....III-641$75
   B. Market Analytics.....III-65
Table 64: Japanese Recent Past, Current & Future Analysis for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-65

Table 65: Japanese Long Term Projections for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-65
1$200
   Table 66: Japanese 10-Year Perspective for Nutraceuticals by Product Group/Segment – Percentage Breakdown of Dollar Sales for Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-66
1$200
  4. Europe.....III-6710 $1150  
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Analysis by Geographic Region.....III-67
1$75
   Table 67: European Nutraceuticals Market (2000-2010): Geographic Regions Ranked by Growth –France, Germany, UK, Italy, Spain, Russia and Rest of Europe (includes corresponding Graph/Chart).....III-68
Analysis by Product Segment.....III-68
Table 68: European Nutraceuticals Market (2000-2010): Product Groups Ranked by Growth – Dietary Supplements and Functional Foods.....III-68
1$200
   Table 69: European Market for Dietary Supplements (2000-2010): Product Segments Ranked by Growth –Vitamins, Minerals, Herbals, Non-Herbals and Others (includes corresponding Graph/Chart).....III-69
Functional Foods: A Promising Market.....III-69
1$200
   Regulatory Environment.....III-70
European Food Safety Authority (EFSA).....III-70
Food Supplements Directive.....III-70
Vitamins & Dietary Supplements (OTC) Market.....III-70
1$75
   Table 70: Leading Players in the European OTC Vitamins and Dietary Supplements Market (2004): Percentage Breakdown by Value Sales for Otsuka, Taisho, Alticor, Wyeth, NBTY, Roche, Takeda, Herbalife International and Others (includes corresponding Graph/Chart).....III-71
Strategic Corporate Developments.....III-71
1$200
   B. Market Analytics.....III-72
Table 71: European Recent Past, Current & Future Analysis for Nutraceuticals by Geographic Region – France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-72
1$200
   Table 72: European Long Term Projections for Nutraceuticals by Geographic Region – France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-731$200
   Table 73: European Recent Past, Current & Future Analysis for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-74

Table 74: European Long Term Projections for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-74
1$200
   Table 75: European 10-Year Perspective for Nutraceuticals by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, UK, Italy, Spain, Russia and Rest of Europe Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-751$200
   Table 76: European 10-Year Perspective for Nutraceuticals by Product Group/Segment – Percentage Breakdown of Dollar Sales for Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-76
1$200
  4a. France.....III-775 $425  
   A. Market Analysis.....III-77
Current and Future Analysis.....III-77
1$75
   Functional Confections Market in France.....III-78
Key Players.....III-78
Laboratoires Arkopharma SA.....III-78
Product Launch.....III-78
Strategic Corporate Developments.....III-78
2$150
   B. Market Analytics.....III-80
Table 77: French Recent Past, Current & Future Analysis for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-80

Table 78: French Long Term Projections for Nutraceuticals by Product Group/Segment – Dietary Supplements (Vitamins, Minerals, Herbals, Non-Herbals and Others), and Functional Foods Markets Independently Analyzed with Annual Sal