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NETBOOKS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Netbooks in Thousand Units. The report provides separate comprehensive analytics for North America, Japan, EMEA, Asia Pacific, and Latin America. Annual Production forecasts are provided for each region for the period 2007 through 2015. The report profiles 59 companies including many key and niche players worldwide such as Acer Incorporated, Asustek Computer, Inc., Dell, Inc., First International Computer, Inc., Hewlett-Packard Company, Micro-Star International Co., Ltd., Sony Corporation, and Toshiba America, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-6293
Price : $3950
Companies : 59
Pages : 633
Date : February 2010
Market Data Tables : 111

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 TABLE OF CONTENTS

  NETBOOKS (Complete Report) Pages : 633   | $3950
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2  
   Data Interpretation & Reporting Level.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY42$2250
  1. INDUSTRY OVERVIEW.....II-13 $300  
   Outlook.....II-1
What’s Driving the Mini-PCs.....II-1
The Price Point.....II-1
Functionality.....II-1
1$100
   Network Operators Playing a Key Role.....II-2
Technological Innovations Fuel Growth.....II-2
Retarding Factors.....II-2
1$100
   Netbooks Shine Bright Despite Market Gloom.....II-3
What’s Next?.....II-3
1$100
  2. COMPETITIVE SCENARIO.....II-44 $400  
   Major Players.....II-4
Table 1: Leading Vendors in the Global Netbook Market (2008): Percentage Share Breakdown of Volume Shipments for Acer, Asustek, HP, MicroStar International, and Others (includes corresponding Graph/Chart).....II-4
1$300
   Table 2: Leading Vendors in the Global Netbook Market (2009 1st Quarter): Percentage Share Breakdown of Volume Sales for Acer, Asustek, HP, MSI, Samsung, Lenovo, and Others (includes corresponding Graph/Chart).....II-5
Netbook Vendors Target New Growth Areas.....II-5
Nokia Gambles in Netbook Market.....II-5
Leading Netbook Models.....II-5
1$300
   Table 3: Select Netbook Brands by Manufacturer.....II-61$300
   Netbooks Vs Notebooks.....II-7
1$100
  3. MARKET TRENDS.....II-85 $500  
   The OS Game.....II-8
Android – A Potential Threat to Windows.....II-8
1$100
   Laptop Owners Emerge as the Major Buyers of Netbooks.....II-9
Table 4: Netbook Buyers by Age Group in First Two Quarters of 2009 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart).....II-9
Telecom Operators Push Netbook Sales.....II-9
1$300
   Select Netbook Vendor and Telecom Operator Partnerships by Region.....II-10
Netbook to Boost Demand for Mobile Broadband Services.....II-10
Netbook Prices Report a Declining Trend.....II-10
1$100
   Table 5: Change in Average Selling Price (ASP) and Revenues for Netbooks from Q2 2008 to Q2 2009 (includes corresponding Graph/Chart).....II-11
ARM Based Netbooks to Garner Increased Share.....II-11
Netbooks Improve Share in Portable PC Segment.....II-11
1$300
   Table 6: Percentage Share of Mini-Notebooks and Notebook PCs in Portable Computer Shipments in Q1 and Q2, 2009 and Q2, 2008 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart).....II-12
1$300
  4. GLOBAL MARKET ANALYSIS.....II-131 $100  
   Netbook Sales to Increase by Twice by 2015.....II-13
The Largest and the Fastest Growing Market.....II-13
1$100
  5. PRODUCT OVERVIEW.....II-144 $400  
   Netbooks - An Introduction.....II-14
Historical Overview.....II-14
1$100
   Netbook Features.....II-15
Netbook Hard Drives.....II-15
Batteries.....II-15
Netbook Platforms.....II-15
1$100
   Software and Hardware.....II-16
Software.....II-16
Hardware.....II-16
Operating System.....II-16
Windows.....II-16
Google Chrome OS.....II-16
Mac OS X.....II-16
Linux.....II-16
Google Android.....II-16
1$100
   Central Processor.....II-17
ARM.....II-17
MIPS.....II-17
1$100
  6. RECENT INDUSTRY ACTIVITY.....II-183 $300  
   Lenovo Enters into Partnership with Synnex Canada.....II-18
JMI Mechanical Services and AT&T Sign Contract.....II-18
HP Cancels Launch of Linux Based Mini 1000 MIE Netbook Version.....II-18
1$100
   Mirics Semiconductor Partners with Shanghai HDIC to Bring HDTV Content to
  Netbooks.....II-19
Asus Enters into Agreement with DTS to Improve Sound Quality of Netbooks.....II-19
Lenovo and Dolby Combine to Bring Surround Sound Experience for Netbooks.....II-19
Sony Enters into Partnership with Harvey Norman.....II-19
1$100
   Suning Appliance and GOME Electrical Appliances Enter into Partnership with China
  Mobile.....II-20
Intel Corporation and China Mobile to Promote TD-SCDMA Netbooks.....II-20
1$100
  7. PRODUCT LAUNCHES.....II-2117 $1700  
   Nokia Unveils Nokia Booklet 3G.....II-21
Pegatron Launches Vivid Netbook.....II-21
Asus Launches 1005HA Netbook Series.....II-21
Walt Disney and Asustek Computer to Launch Netpal Netbooks.....II-21
1$100
   BenQ Introduces Joybook Lite U121 Eco.....II-22
ChinaMobile to Launch TD-SCDMA/GSM Netbooks.....II-22
NEC Introduces LaVie Light BL100 and BL300 Netbooks.....II-22
Lenovo Introduces IdeaPad S12.....II-22
1$100
   ECS to Introduce Netbooks.....II-23
HP Launches Mini 1101 and Mini 110 Mi/ XP.....II-23
Dell Launches Latitude 2100 Netbook.....II-23
Acer to Launch Aspire One 571.....II-23
Packard Bell Introduces Netbooks.....II-23
Gateway Unveils LT30 and LT20 Netbooks.....II-23
1$100
   OCZ Technology Launches Neutrino Netbook.....II-24
Shenzhen Weibu Launches N10A Netbook.....II-24
Lenovo Rolls Out Enhanced IdeaPad S10-2 Netbook.....II-24
Suzuki Launches Suzuki Neutron 701 MNI Touchscreen Netbook.....II-24
1$100
   Dell, Numedeon, and Nickelodeon Introduce Dell Inspiron Mini Nickelodeon.....II-25
Sony Launches VAIO W Range of Netbooks.....II-25
AT&T to Introduce Subsidized Netbooks.....II-25
Acer to Launch Android Based Aspire One Netbook.....II-25
ViewSonic to Unveil Two Innovative Netbook Models.....II-25
1$100
   BenQ Unveils Joybook Lite U102.....II-26
Archos Unveils Ubuntu Netbook.....II-26
1$100
   Lenovo Rolls Out IdeaPad U150 and IdeaPad S12 Mini Netbook.....II-27
HP Introduces HP Mini 5101 PC.....II-27
Gateway Launches LT3100 Netbook.....II-27
1$100
   Gateway Launches LT2000 Netbook.....II-28
Asus Launches T101H and T91 Tablet Netbooks.....II-28
Asus Unveils Eee PC Asus D200.....II-28
EMTEC Launches Gdium Mobile Netbook.....II-28
LimePC Introduces New Netbook.....II-28
Sony Introduces World’s Lightest Netbook.....II-28
1$100
   HP Unveils HP Mini 2140 Notebook.....II-29
Virgin Media Unveils Freedom Netbook.....II-29
Datawind Introduces UbiSurfer Netbook.....II-29
Gateway and Acer Introduce LT2100u Netbook.....II-29
Verizon Wireless Unveils Netbook Bundle with Gateway.....II-29
1$100
   Acer Launches Ferrari Netbook.....II-30
Hewlett Packard and NVIDIA Introduce HP Mini 311 Netbook.....II-30
ViewSonic Launches VieBook Netbook and ViePC Range of Products.....II-30
1$100
   HP Taiwan Unveils Special Edition of Mini 110 Netbook.....II-31
Hacao Introduces Netbook.....II-31
Intex Unveils N101-WC1100 Netbook.....II-31
Kojinsha Introduces S130 Mini Notebook.....II-31
Acer Introduces Aspire One.....II-31
1$100
   Gigabyte Launches M912V Touch-Screen Netbook.....II-32
Lenovo Launches Ideapad S10 and Ideapad S9 Netbooks.....II-32
1$100
   Lenovo Rolls Out Ideapad U8.....II-33
Smoothcreations Unveils ‘Smoothbook Slice’ Netbook.....II-33
Samsung Unveils NC10 Netbook.....II-33
HiVision Unveils NB0700 and NB0800 Netbooks.....II-33
1$100
   Fujitsu Launches Amilo Mini Ui 3520 Netbook.....II-34
LG Mobile Unveils X110 Netbook.....II-34
Samsung Unveils X360 Mini-Notebook.....II-34
HP Launches HP Mini 1000 Netbook.....II-34
1$100
   HP Introduces HP 2133 Mini-Note PC.....II-35
Packard Bell Launches Dot Netbook.....II-35
Fujitsu Launches LifeBook U820 Netbook.....II-35
Dell Introduces Inspiron Mini 12 Netbook.....II-35
1$100
   LG Electronics Rolls Out Xnote MINI X110 Notebook.....II-36
Toshiba Introduces Satellite NB100 Netbook.....II-36
Asus Launches ASUS F8.....II-36
Gigabyte Launches Innovative Netbook Series.....II-36
1$100
   Kohjinsha to Roll Out E8 Netbook.....II-37
Kohjinsha Introduces W130 Netbook.....II-37
Simmtronics Semiconductors to Introduce Netbook Series in Collaboration with
  Intel.....II-37
UMID Unveils New Miniscule Netbook.....II-37
1$100
  8. FOCUS ON SELECT KEY PLAYERS.....II-383 $300  
   Acer Incorporated (Taiwan).....II-38
Asustek Computer, Inc. (Taiwan).....II-38
Dell, Inc. (US).....II-38
1$100
   First International Computer, Inc (Taiwan).....II-39
Hewlett-Packard Company (US).....II-39
Micro-Star International Co., Ltd. (Taiwan).....II-39
1$100
   Sony Corporation (Japan).....II-40
Toshiba America, Inc. (US).....II-40
1$100
  9. GLOBAL MARKET PERSPECTIVE.....II-41   
   Table 7: Global Recent Past, Current & Future Analysis for Netbooks by Geographic Region – North America, Japan, EMEA, Asia Pacific, and Latin America Markets Independently Analyzed with Annual Sales Figures in 000s Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-411$300
   Table 8: Global 8-Year Perspective for Netbooks by Geographic Region – Percentage Breakdown of Sales for North America, Japan, EMEA, Asia Pacific, and Latin America Markets for Years 2007, 2009 & 2015 (includes corresponding Graph/Chart).....II-421$300
III. MARKET48$1950
  1. NORTH AMERICA.....III-115 $825  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Netbook Penetration Increases in Education Sector.....III-1
Telecom Carriers Kindle Demand.....III-1
Leading Players.....III-1
1$75
   Table 9: Leading Vendors in the US Netbook Market (2009 1st Quarter): Percentage Share Breakdown of Volume Sales for Acer, Asustek, HP, Dell, Samsung, Lenovo, Toshiba, and Others (includes corresponding Graph/Chart).....III-2
Strategic Corporate Developments.....III-2
1$150
   Product Launches.....III-310$5`50
   Key Players.....III-13
Dell, Inc......III-13
Hewlett-Packard Company.....III-13
1$75
   Lenovo Group Limited.....III-14
Toshiba America, Inc......III-14
1$75
   B. Market Analytics.....III-15
Table 10: North American Recent Past, Current & Future Analysis for Netbooks with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-15
1$150
  2. JAPAN.....III-163 $225  
   A. Market Analysis.....III-16
Current and Future Analysis.....III-16
Product Launches.....III-16
1$75
   Key Players.....III-17
Sony Corporation.....III-17
1$75
   B. Market Analytics.....III-18
Table 11: Japanese Recent Past, Current & Future Analysis for Netbooks with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-18
1$150
  3. EMEA - EUROPE, MIDDLE EAST, AFRICA.....III-198 $500  
   A. Market Analysis.....III-19
Current and Future Analysis.....III-19
Market Overview.....III-19
Netbook Vendors in EMEA.....III-19
1$150
   Table 12: Leading Netbook Vendors in the EMEA (2008 (Q4)): Percentage Breakdown of Volume Sales for Acer, Asus, HP, Samsung, Dell, and Others (includes corresponding Graph/Chart).....III-20
Europe.....III-20
Market Overview.....III-20
Middle East.....III-20
1$75
   Strategic Corporate Developments.....III-21
Product Launches.....III-21
5$375
   B. Market Analytics.....III-26
Table 13: EMEA Recent Past, Current & Future Analysis for Netbooks with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-26
1$150
  4. ASIA-PACIFIC.....III-272 $150  
   A. Market Analysis.....III-27
Current and Future Analysis.....III-27
Market Overview.....III-27
1$75
   B. Market Analytics.....III-28
Table 14: Asia Pacific Recent Past, Current & Future Analysis for Netbooks by Geographic Region – China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in ‘000s Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-28

Table 15: Asia-Pacific 8-Year Perspective for Netbooks by Geographic Region – Percentage Breakdown of Sales for China and Rest of Asia-Pacific Markets for Years 2007, 2009 & 2015.....III-28
1$150
  4a. CHINA.....III-295 $400  
   A. Market Analysis.....III-29
Market Overview.....III-29
Leading Players.....III-29
Table 16: Leading Vendors in the Global Netbook Market (2008): Percentage Share Breakdown of Volume Sales for Acer, Asustek, Lenovo, BenQ, and Others (includes corresponding Graph/Chart).....III-29
Non-Brand Netbooks to Witness Growth.....III-29
1$150
   Demand Decline for 3G Services Hits Netbook Industry.....III-30
Strategic Corporate Developments.....III-30
1$75
   Product Launches.....III-311$75
   Key Player.....III-32
Great Wall Computer Group Co. Ltd.....III-32
1$75
   B. Market Analytics.....III-33
Table 17: Chinese Recent Past, Current & Future Analysis for Netbooks Market with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-33
1$150
  4b. REST OF ASIA-PACIFIC.....III-3413 $875  
   A. Market Analysis.....III-34
India.....III-34
Table 18: Leading Vendors in the Indian Netbook Market (2009 1st Quarter): Percentage Share Breakdown of Volume Sales for Acer, HCL, HP, and Others (includes corresponding Graph/Chart).....III-34
Taiwan.....III-34
Network Providers Generate Half of the Netbook Sales.....III-34
1$150
   Select Netbook Vendor and Telecom Operator Partnerships in Taiwan.....III-35
Singapore.....III-35
Product Launches.....III-35
9$675
   Strategic Corporate Development.....III-44
Key Players.....III-44
Acer Incorporated (Taiwan).....III-44
1$75
   Asustek Computer Inc. (Taiwan).....III-45
First International Computer, Inc (Taiwan).....III-45
Micro-Star International Co., Ltd (Taiwan).....III-45
Samsung Group (South Korea).....III-45
1$75
   B. Market Analytics.....III-46
Table 19: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Netbooks Markets with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-46
1$150
  5. LATIN AMERICA.....III-472 $150  
   A. Market Analysis.....III-47
Mexico.....III-47
Product Launches.....III-47
1$75
   B. Market Analytics.....III-48
Table 20: Latin American Recent Past, Current & Future Analysis for Netbooks Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-48
1$150
IV. COMPETITIVE LANDSCAPE 530$995
  
Total Companies Profiled: 59 (including Divisions/Subsidiaries - 108)

Region/Country                 Players


The United States                 16   
Japan                              5
Europe                            45
     France                        8
     Germany                       7
     The United Kingdom            6
     Italy                         3
     Spain                         2
     Rest of Europe               19
Asia-Pacific (Excluding Japan)    40
Middle East                        2
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