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  MUSICAL INSTRUMENTS (PIANOS)
A Global Strategic Business Report

This report analyzes the worldwide markets for Musical Instruments - Pianos in Thousands of Units. The major product segments analyzed are Acoustic Pianos (Grand Pianos, & Upright Pianos), and Digital Pianos. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 90 companies including many key and niche players worldwide such as Baldwin Piano & Organ Co., Casio Computer Co. Ltd., Guangzhou Pearl River Piano Group, Ltd., Kawai Musical Instruments Mfg. Co., Ltd., Petrof Spol s.r.o., Roland Corporation, Samick Musical Instruments Co. Ltd., Steinway Musical Instruments, Inc., Yamaha Corp., Kemble & Company Ltd., and Young Chang Co. Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2788  PAGES:    233
PRICE:    $3950  DATE:       April 2008
COMPANIES:  90  MARKET DATA TABLES:   119
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  MUSICAL INSTRUMENTS (PIANOS) (Complete Report) Pages : 233   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations...I-1  
   Disclaimers...I-2
Data Interpretation & Reporting Level...I-2
  
   Quantitative Techniques & Analytics...I-3
Product Definitions and Scope of Study...I-3
Acoustic Pianos...I-3
Grand Pianos...I-3
  
   Upright Pianos...I-4
Digital Pianos...I-4
  
II. EXECUTIVE SUMMARY55$2250
  1. Piano Industry - At A Glance...II-11 $100  
   Piano Industry - At A Glance...II-1
1$100
  2. Industry Overview...II-23 $300  
   Piano Industry Strung ‘Too’ Far...II-2
2006 - A Disastrous Year for the Piano Market...II-2
1$100
   Former Communist Bloc Markets Offer Exciting Growth Potential Amidst
  Challenges...II-3
United States: Major Market for Pianos...II-3
1$100
   Asia: Home to the Major Players...II-4
China: The Emerging Giant...II-4
Japan: Market with Sophisticated Production Units...II-4
South Korea: Largely Export-Oriented Market...II-4
1$100
  3. Global Market Review...II-52 $400  
   Regional Perspective...II-5
China Accounts for Lion’s Share...II-5
Comparative Analysis of Four Major Regions - China, US, Japan and Europe...II-5
Global Market Scenario...II-5
1$100
   Table 1: World Music Products Market (2005 & 2006): Breakdown by Sales and Per Capita...II-6

Table 2: World Music Products Market (2006): Percentage Breakdown of Value Sales by Leading Markets - North America, Europe, Asia, South America and Australia (includes corresponding Graph/Chart)...II-6
1$350
  4. Major Trends & Factors Influencing the Market...II-77 $800  
   Major Trends...II-7
Traditional Pianos Face Challenge from Digital...II-7
Electronic Pianos Pose Major Threat to Traditional Pianos...II-7
Price Sensitivity Axes the Spirits of the Industry...II-7
Creating an Artificial Urgency: An Emerging Business Model...II-7
1$100
   Piano Plays Mesmerizing Notes with the Young....II-8
Pianos Play Rhythm on the Net...II-8
Computer Technology: An Enormous Help for Fine Tuning...II-8
Virtual Acoustics - A Software Marvel for Musical Instruments...II-8
Factors Influencing the Market...II-8
Non-Musical Instrument Alternatives On the Rise...II-8
1$100
   Environment Sensitivity: A Major Issue in Piano’s Performance...II-9
Mimic Labels: Developed to Take Advantage of Buyers...II-9
Music Stores Bank on Special Events to Magnetize Returns...II-9
Look and Design of the Piano - An Important Determinant...II-9
Raw Materials: Increasing Environmental Concerns...II-9
1$100
   Education Expenditures - Playing a Major Role...II-10
Preference for Music - A Perception of Increase in Self-Esteem...II-10
Cultural and Demographic Factors Define New Norms of Growth Around the World...II-10
1$100
   Table 3: World Musical Instruments Market (2006): Top 10 Countries by Population, Median Age and Sales – US, Japan, Germany, UK, China, France, Canada, Australia, Italy and South Korea (includes corresponding Graph/Chart)...II-111$350
   Table 4: Global Music Market (2006): Breakdown of Top 10 Countries by Per Capita Sales – US, Canada, Japan, Hong Kong, Australia, Switzerland, Belgium, Denmark, Norway and UK (includes corresponding Graph/Chart)...II-12
Population within an Age Group: Influencing the Piano Market...II-12
Table 5: Percentage Breakdown of Total Population According to Per Capita Spending on Music for Select Countries - 2003 & 2004...II-12
1$350
   Piano Sales - Strongly Exposed to Economic Cycles...II-13
Consumer Confidence: Other Dominant Factor...II-13
1$100
  5. Competitive Landscape...II-142 $200  
   Where Do the World’s Best Pianos Come from?...II-14
A Comparison between the US and Asian Markets...II-14
2$200
  6. Musical Instrument Industry - A Closer Look...II-163 $700  
   An Overview...II-16
Table 6: Worldwide Market for Musical Instruments (2003 & 2005): Percentage Breakdown of Value Sales by Geographic Region/Country- North America, Europe, Japan, China, and Asia-Pacific (includes corresponding Graph/Chart)...II-16
1$350
   Table 7: Sales of Select Leading Player in Musical Instrument Industry: 2005 (includes corresponding Graph/Chart)...II-17
Segmental Overview...II-17
1$350
   Table 8: Worldwide Market for Musical Instruments (2003, 2004 & 2005): Percentage Value Breakdown by Product Category for String & Percussion Instruments, Pianos, Home-use Keyboards, Wind & Educational Instruments and Music Production Equipment (includes corresponding Graph/Chart)...II-18
1$350
  7. Piano - An Intricate Musical Instrument....II-1911 $1000  
   The Lasting Symphony...II-19
‘Stepping’ Tones of Piano...II-19
Major Developments in the History of Pianos...II-19
The Victorian Grand Piano...II-19
1$100
   The Victorian Square Grand Piano...II-20
The American Victorian Upright Piano...II-20
The 20th Century American Upright Piano...II-20
20th Century Grand and Baby Grand Pianos...II-20
The Upright Player Piano...II-20
Mirror Pianos...II-20
Post Depression Upright Pianos...II-20
English Pianos...II-20
Categorization of Pianos...II-20
1$100
   Acoustic - A Conventional Piano....II-21
Grand Pianos...II-21
1$100
   Table 9: Baby Grand Pianos: Leading Brands and their Models...II-22

Table 10: Parlor Grand Pianos: Leading Brands and their Models...II-22

Table 11: Classic Grand Pianos: Leading Brands and their Models...II-22
1$350
   Table 12: Select Grand Piano Models from Pearl River...II-23
Upright Pianos...II-23
Table 13: Select Upright Piano Models from Kawai, Yamaha, and Pearl River...II-23
Vertical Pianos Versus Grand Pianos...II-23
1$350
   Digital Piano - Instrument with Electronic Sound Chips...II-24
Merits of Digital Pianos...II-24
Demerits Associated with Digital Pianos...II-24
1$100
   Select Digital Piano Models from Kawai...II-25
Hybrid Digital/Acoustic Pianos...II-25
1$100
   Electronic Player Pianos...II-26
Vintage Pianos...II-26
An Insight into Piano Manufacturing Process...II-26
2$200
   Modern Techniques Used in Piano Manufacturing...II-28
Piano Design...II-28
Piano Size...II-28
Piano Quality...II-28
1$100
   Piano Styling and Finishes...II-29
Piano Sheen...II-29
Piano Color...II-29
Stencil Pianos...II-29
Dumping...II-29
Maintenance of Pianos...II-29
1$100
  8. Product Innovations/Introductions...II-302 $200  
   Adagio Pianos Introduces the 8865 High-Gloss Piano...II-30
Korg Unveils C-720...II-30
Cunningham Piano’s House Brand Restored...II-30
QRS Music Technologies Announces the Introduction of GlokeysTM...II-30
1$100
   Japanese Inventors Develop Automatic Player Piano...II-31
Roland Announces the Introduction of DP-970 Digital Piano...II-31
Roland Announces the Introduction of MP-70 Digital Piano...II-31
Baldwin Boosts Presence in the Digital Market...II-31
1$100
  9. Recent Industry Activity...II-323 $300  
   Yamaha Acquires Boesendorfer...II-32
Yamaha Acquires Stake in Yamaha-Kemble Music UK...II-32
Yamaha to Expand Production Capacity of Pianos in China...II-32
Kawai Musical to Establish Electronic Piano Production Unit in Indonesia...II-32
1$100
   Yamaha Announces Several Restructuring Initiatives as Part of Growth Plan...II-33
Yamaha to Enter into Indian Musical Instruments Market...II-33
Gibson Guitar Acquires Dongbei Piano Co Ltd...II-33
Yamaha Setting Up Second Production Plant...II-33
1$100
   QRS Music Technologies Signs Letter of Intent...II-34
Steinway Pacts with Pearl River...II-34
Gibson Forays into China Market...II-34
Petrof Enters into an Agreement with GIC...II-34
Weber Piano Shutters...II-34
1$100
  10. Focus on Select Major Players...II-355 $500  
   Baldwin Piano & Organ Co. (US)...II-35
Casio Computer Co. Ltd. (Japan)...II-35
Guangzhou Pearl River Piano Group, Ltd. (China)...II-35
Kawai Musical Instruments Mfg. Co., Ltd. (Japan)...II-35
1$100
   Petrof Spol s.r.o. (Czech Republic)...II-36
Roland Corporation (Japan)...II-36
1$100
   Samick Musical Instruments Co. Ltd. (South Korea)...II-37
Steinway Musical Instruments, Inc. (US)...II-37
1$100
   Yamaha Corporation (Japan)...II-38
Kemble & Company Ltd. (UK)...II-38
1$100
   Young Chang Co. Ltd. (South Korea)...II-39
1$100
  11. Global Market Perspective...II-40   
   Table 14: World Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...II-401$350
   Table 15: World Long-term Projections for Musical Instruments (Pianos) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...II-411$350
   Table 16: World 10-Year Perspective for Musical Instruments (Pianos) by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...II-421$350
   Table 17: World Recent Past, Current & Future Analysis for Acoustic Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...II-431$350
   Table 18: World Long-term Projections for Acoustic Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...II-441$350
   Table 19: World 10-Year Perspective for Acoustic Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...II-451$350
   Table 20: World Recent Past, Current & Future Analysis for Acoustic Pianos by Product Segment - Grand Pianos and Upright Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...II-46

Table 21: World Long-term Projections for Acoustic Pianos by Product Segment - Grand Pianos and Upright Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...II-46

Table 22: World 10-Year Perspective for Acoustic Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012...II-46
1$350
   Table 23: World Recent Past, Current & Future Analysis for Grand Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...II-471$350
   Table 24: World Long-term Projections for Grand Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...II-481$350
   Table 25: World 10-Year Perspective for Grand Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...II-491$350
   Table 26: World Recent Past, Current & Future Analysis for Upright Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...II-501$350
   Table 27: World Long-term Projections for Upright Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...II-511$350
   Table 28: World 10-Year Perspective for Upright Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003,2008 & 2012 (includes corresponding Graph/Chart)...II-521$350
   Table 29: World Recent Past, Current & Future Analysis for Digital Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...II-531$350
   Table 30: World Long-term Projections for Digital Pianos by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...II-541$350
   Table 31: World 10-Year Perspective for Digital Pianos by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...II-551$350
III. MARKET81$1950
  1. The United States...III-119 $1375  
   A. Market Analysis...III-1
The United States’ Penchant for Music...III-1
Acoustic Piano Market: Under Pressure from Digital Pianos...III-1
1$75
   Foreign Companies Tune Music Out of Domestic...III-2
Table 32: US High-End Piano Market (2003-2005): Market Share Breakdown by Company - Steinway, and Others (includes corresponding Graph/Chart)...III-2
1$200
   Steinway Musical Instruments Likely to Witness Spiraling Piano Sales...III-3
Trend Towards Outsourcing...III-3
Musical Outlets Get Big for Bigger Business...III-3
1$75
   Piano Manufacturers Face New Challenges...III-4
Imports Depress Domestic Production...III-4
Demand for Asian Pianos in the US...III-4
1$75
   Advantages...III-5
Disadvantages...III-5
Demand for European Pianos in the US...III-5
1$75
   Demand Characteristics...III-6
Competition from China and Indonesia...III-6
‘Foreign’ Components - An Important Means of Streamlining Costs...III-6
1$75
   Imports/Exports...III-7
Table 33: US Exports of Upright Pianos for 2004: Breakdown of Volume and Value by Geographic Region for Canada, Japan, Australia, United Kingdom, Germany, Poland, Indonesia, Turkey, Taiwan, Mexico, Brazil, and Others (Quantity in Units and Value in US$ Thousand) (includes corresponding Graph/Chart)...III-7
1$200
   Table 34: US Imports of Grand Pianos for 2004: Breakdown of Volume and Value by Geographic Region for China, Japan, Indonesia, Korea, Czech Republic, Germany and Others (Quantity in Units and Value in US$ Thousand) (includes corresponding Graph/Chart)...III-8

Table 35: US Exports of Grand Pianos for 2004: Breakdown of Volume and Value by Geographic Region for Canada, Japan, Mexico, Korea, United Kingdom, Brazil, Poland, Malaysia, Barbados, Italy, and Others (Quantity in Units and Value in US$ Thousand) (includes corresponding Graph/Chart)...III-8
1$200
   Table 36: Imports of Used Grand Piano into the US for 2004: Breakdown of Volume and Value by Geographic Region for Japan, Korea, Germany, China, Austria, United Kingdom, Belgium, and Others (Quantity in Units and Value in US$ Thousand) (includes corresponding Graph/Chart)...III-9

Table 37: US Imports of Upright Pianos for 2004: Breakdown of Volume and Value by Geographic Region for China, Indonesia, Japan, Czech Republic, Italy, Germany, Korea, and Others (Quantity in Units and Value in US$ Thousand) (includes corresponding Graph/Chart)...III-9
1$200
   Table 38: Imports of Used Upright Piano into the US for 2004: Breakdown of Volume and Value by Geographic Region for Korea, South, China, Philippines, Federal Rep. of Germany, and Others (Quantity in Units and Value in US$ Thousand)...III-10

Table 39: US Imports of Parts and Accessories for Pianos for 2004: Breakdown of Value by Geographic Region for Germany, Japan, China, Mexico, Indonesia, Taiwan, Philippines, United Kingdom, Brazil, Canada, and Others in US$ Thousand) (includes corresponding Graph/Chart)...III-10
1$200
   Table 40: US Exports of Parts and Accessories for Pianos for 2004: Breakdown of Value by Geographic Region for Indonesia, Japan, China, Canada, United Kingdom, Germany, Hong Kong, Mexico, Bahamas, Netherlands and Others in US$ Thousand) (includes corresponding Graph/Chart)...III-11
Gray Market - A Review...III-11
US Dealers and Manufacturers Face the Heat...III-11
Quality and Price Trade Off...III-11
1$200
   Potential Clients of Gray Market Pianos...III-12
Demographics of the US Piano Player...III-12
Target Profile...III-12
More Than a Quarter of the US Population - Dynamic Music Makers...III-12
1$75
   Pianos and Guitars - Topping the Favorite Instrument Charts...III-13
Parents - Crucial Decision Makers....III-13
Piano Ownership Common in Upper-Income Households...III-13
Product Launches...III-13
Strategic Corporate Development...III-13
1$75
   Select Players...III-141$75
   B. Market Analytics...III-15
Table 41: US Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-15
1$200
   Table 42: US Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-16

Table 43: US Historic Review for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 1991 through 2000 (includes corresponding Graph/Chart)...III-16
1$200
   Table 44: US 15-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)...III-171$200
   Table 45: US Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)...III-18

Table 46: US Long-term Projections for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-18
1$200
   Table 47: US Historic Review for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart)...III-19

Table 48: US 15-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Value Sales for Acoustic Pianos (Grand and Upright), Electronic Player, and Digital Piano Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart)...III-19
1$200
  2. Canada...III-204 $450  
   A. Market Analysis...III-20
Imports and Exports...III-20
Table 49: Canadian Piano Imports by Grand and Upright Pianos given in Thousand Canadian Dollars (includes corresponding Graph/Chart)...III-20

Table 50: Canadian Piano Exports by Grand and Upright Pianos given in Thousand Canadian Dollars (includes corresponding Graph/Chart)...III-20
1$200
   Musical Instruments – A Burgeoning Industry...III-21
Dramatic Growth in Music Stores and Schools...III-21
Youngsters Attracted More Towards Music...III-21
1$75
   Virtual Trade of Instruments...III-22
B. Market Analytics...III-22
Table 51: Canadian Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-22
1$200
   Table 52: Canadian Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-23

Table 53: Canadian 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-23
1$200
  3. Japan...III-248 $600  
   A. Market Analysis...III-241$75
   Musical Quality Rank High for Japanese...III-25
Digital and Used Pianos Find their Way in Japan...III-25
Digital Pianos Outsell Acoustic Pianos...III-25
Yamaha - The Pianist...III-25
1$75
   Table 54: Japanese Piano Market (2003-2005): Market Volume Share Breakdown by Company for Yamaha, Kawai, and Others (includes corresponding Graph/Chart)...III-26
An Insight into Japanese Musical Instruments Market...III-26
Growth Drivers...III-26
1$200
   Regulations and Procedural Requirements Governing Musical Instruments...III-27
Product Launches...III-27
1$75
   Strategic Corporate Development...III-28
Select Players...III-28
2$150
   B. Market Analytics...III-30
Table 55: Japanese Recent Past, Current & Future Market Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-30
1$200
   Table 56: Japanese Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-31

Table 57: Japanese 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-31
1$200
  4. Europe...III-326 $675  
   A. Market Analysis...III-32
Outlook...III-32
European Consumers Carry Class...III-32
Eastern Europe: Quality ‘Concerns’...III-32
‘Feel’ and ‘Figure’: Key Purchase Determinants...III-32
1$75
   Strategic Corporate Development...III-33
B. Market Analytics...III-33
Table 58: European Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Geographic Region - France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-33
1$200
   Table 59: European Long-term Projections for Musical Instruments (Pianos) by Geographic Region - France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-341$200
   Table 60: European 10-Year Perspective for Musical Instruments (Pianos) by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, United Kingdom, Spain, Russia, and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-351$200
   Table 61: European Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-36

Table 62: European Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-36
1$200
   Table 63: European 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-37
1$200
  4a. France...III-382 $275  
   Market Analysis...III-38
Table 64: French Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-38
1$200
   Table 65: French Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-39

Table 66: French 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-39
1$200
  4b. Germany...III-404 $325  
   A. Market Analysis...III-40
Quality Vs. Price...III-40
Market Review...III-40
Channels of Distribution...III-40
1$75
   Select Players...III-411$75
   B. Market Analytics...III-42
Table 67: German Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-42

Table 68: German Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-42
1$200
   Table 69: German 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes correspondingGraph/Chart)...III-43
1$200
  4c. Italy...III-442 $250  
   Market Analysis...III-44
Table 70: Italian Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-44
1$200
   Table 71: Italian Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-45

Table 72: Italian 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-45
1$200
  4d. The United Kingdom...III-463 $275  
   A. Market Analysis...III-46
Kamble’s Tie-Up With Yamaha Widens Market Opportunities...III-46
Strategic Corporate Development...III-46
Kemble & Company Ltd. - A Major Player...III-46
1$75
   B. Market Analytics...III-47
Table 73: UK Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-47

Table 74: UK Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-47
1$200
   Table 75: UK 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-48
1$200
  4e. Spain...III-492 $250  
   Market Analysis...III-49
Table 76: Spanish Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-49
1$200
   Table 77: Spanish Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-50

Table 78: Spanish 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-50
1$200
  4f. Russia...III-513 $300  
   A. Market Analysis...III-51
Musical Instruments in Russia – Competitive Scenario...III-51
Major Consumer Groups...III-51
1$75
   B. Market Analytics...III-52
Table 79: Russian Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-52

Table 80: Russian Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-52
1$200
   Table 81: Russian 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003 2008 & 2012 (includes corresponding Graph/Chart)...III-53
1$200
  4g. Rest of Europe...III-543 $300  
   A. Market Analysis...III-54
Strategic Corporate Developments...III-54
Petrof Spol s.r.o. (Czech Republic) - A Major Player...III-54
1$75
   B. Market Analytics...III-55
Table 82: Rest of Europe Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-55
1$200
   Table 83: Rest of Europe Long-term Projections for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-56

Table 84: Rest of Europe 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-56
1$200
  5. Asia Pacific...III-574 $550  
   Market Analysis...III-57
Table 85: Asia-Pacific Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-57
1$200
   Table 86: Asia-Pacific Long-term Projections for Musical Instruments (Pianos) by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-58

Table 87: Asia-Pacific 10-Year Perspective for Musical Instruments (Pianos) by Geographic Region - Percentage Breakdown of Unit Sales for China and Rest of Asia- Pacific Markets for Years 2003, 2008 & 2012...III-58
1$200
   Table 88: Asia-Pacific Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-59

Table 89: Asia-Pacific Long-term Projections for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-59
1$200
   Table 90: Asia-Pacific 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-60
1$200
  5a. China...III-6110 $775  
   A. Market Analysis...III-61
From the Humble Beginnings...III-61
Enter the Dragon...III-61
1$75
   Chinese Piano Market – An Overview...III-62
Table 91: Chinese Musical Instruments Market (2006): Percentage Breakdown of Volume Production by Major Instruments – Guitars, Wind Instruments and Pianos (includes corresponding Graph/Chart)...III-62
1$200
   Market Potential - Prosperity in Store...III-63
The Market Boosters...III-63
1$75
   Made in China Pianos - Ousting the Best...III-64
Chinese Piano Makers - The Giant Killers...III-64
Yamaha in China...III-64
Increasing Investments - Key to Industry Growth...III-64
1$75
   Chipping the ‘Used’ Market...III-65
Imports And Exports...III-65
Table 92: Chinese Piano Unit Imports by Grand and Upright Pianos (2004,2005)...III-65

Table 93: Chinese Piano Imports by Grand and Upright Pianos (2004,2005) – Values Given in US$ Millions...III-65

Table 94: Chinese Piano Unit Exports by Grand and Upright Pianos (2004,2005)...III-65

Table 95: Chinese Piano Exports by Grand and Upright Pianos (2004,2005) – Values Given in US$ Millions...III-65
1$200
   Cheap Labor: Low Skill Levels Limit Productivity...III-66
Market Access Limited by Inadequacy of Distribution Infrastructure &
  Tariffs...III-66
Strategic Corporate Developments...III-66
1$75
   Select Players...III-672$150
   B. Market Analytics...III-69
Table 96: Chinese Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-69

Table 97: Chinese Long-term Projections for Musical Instruments (Pianos) by Product Segment – Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-69
1$200
   Table 98: Chinese 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-70
1$200
  5b. Rest of Asia-Pacific...III-717 $525  
   A. Market Analysis...III-71
Key Markets...III-71
South Korea - A Major Market...III-71
Korean Pianos Improve with Time...III-71
Korean and Japanese Instruments - A Comparison...III-71
1$75
   Select Korean Producers...III-721$75
   Australia...III-73
An Overview of Musical Instruments Market...III-73
Analysis by Key End Users...III-73
1$75
   Influence of America on Australian Musical Instruments Market...III-74
A Cross Section of Imports...III-74
1$75
   Australian Piano Industry...III-75
Indonesia...III-75
Overview of the Musical Instrument Industry...III-75
Indonesian Piano Industry...III-75
Strategic Corporate Developments...III-75
1$75
   B. Market Analytics...III-76
Table 99: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-76

Table 100: Rest of Asia-Pacific Long-term Projections for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-76
1$200
   Table 101: Rest of Asia-Pacific 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-77
1$200
  6. Latin America...III-782 $275  
   A. Market Analysis...III-78
An Overview of Mexican Piano Market...III-78
B. Market Analytics...III-78
Table 102: Latin America Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-78
1$200
   Table 103: Latin America Long-term Projections for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-79

Table 104: Latin America 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-79
1$200
  7. Rest of World...III-802 $400  
   Market Analysis...III-80
Table 105: Rest of World Recent Past, Current & Future Analysis for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2000 through 2010 (includes corresponding Graph/Chart)...III-80
1$200
   Table 106: Rest of World Long-term Projections for Musical Instruments (Pianos) by Product Segment - Acoustic Pianos (Grand and Upright) and Digital Piano Markets Independently Analyzed with Annual Sales Figures in Units for Years 2011 through 2015 (includes corresponding Graph/Chart)...III-81

Table 107: Rest of World 10-Year Perspective for Musical Instruments (Pianos) by Product Segment - Percentage Breakdown of Unit Sales for Acoustic Pianos (Grand and Upright) and Digital Piano Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)...III-81
1$200
IV. COMPETITIVE LANDSCAPE 82$995
  
Total Companies Profiled: 90 (including Divisions/Subsidiaries - 114)

Region/Country                 Players


The United States                 30   
Canada                             1
Japan                              6
Europe                            53
     France                        4
     Germany                      21
     The United Kingdom            9
     Italy                         6
     Spain                         1
     Rest of Europe               12
Asia-Pacific (Excluding Japan)    24
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