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MOTORCYCLES, SCOOTERS AND MOPEDS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 105 companies including many key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Lifan Industry (Group) Company, Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero MotoCorp Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-2708
Price : $4950
Companies : 105
Pages : 391
Date : November, 2012
Market Data Tables : 149
Status: * New Report

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 TABLE OF CONTENTS

  MOTORCYCLES, SCOOTERS AND MOPEDS (Complete Report) Pages : 391   | $4950
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definition and Scope of Study.....I-3
Review of Product Segments.....I-3
Motorcycles.....I-3
  
   Scooters.....I-4
Mopeds.....I-4
  
II. EXECUTIVE SUMMARY72$2650
  1. OVERVIEW.....II-111 $595  
   Worldwide Two-Wheeler Industry Profile.....II-1
Quintessential Market Drivers.....II-1
Government Policies and Regulatory Environment.....II-1
1$100
   Price and Credit Facilities.....II-2
Rising Income Levels and Urbanization.....II-2
Fuel-Efficiency.....II-2
Other Factors Driving 2-Wheeler Demand.....II-2
1$100
   Impact of the 2007-2009 Recession on the Two- Wheeler Industry in Retrospect.....II-3
Impact of the European Debt Crisis on the Domestic Automotive Industry: A
  Review.....II-3
1$100
   European Manufacturers Optimistic of All-Round Growth.....II-4
Outlook.....II-4
1$100
   Developing Regions will Continue to Drive Market Prospects in Short to Medium
  Term.....II-5
CIVETS - The New Hope.....II-5
Capacity Expansions - Order of the Day.....II-5
1$100
   A Trend Towards Product Differentiation.....II-6
Dealer and Consumer Incentive Programs.....II-6
Environmental Considerations - Taking a Front Seat.....II-6
Expansion of Brand Equity Through Selective Licensing Agreements.....II-6
Price Competition Expected to Pick Up.....II-6
Motorcycle - A Versatile Machine.....II-6
1$100
   Leading Motorcycle Manufacturers in the World (2010) - Ranked by Popularity.....II-7
Parts & Accessories: Playing a Crucial Role in the Motorcycle Industry.....II-7
1$100
   Shift in Asia-Pacific Demand towards Light Motorcycles.....II-8
Baby Boomers Contributing to Significant Demand.....II-8
Electric Motorcycles Market Overview.....II-8
1$100
   eBikes - Future Growth Prospects.....II-9
Electric Motorcycles Vis-à-Vis Standard Gasoline Motorcycles/Scooters.....II-9
Strengths.....II-9
1$100
   Weaknesses.....II-10
China Destroying Asia’s Competitiveness.....II-10
1$100
   Scooters - Europe Dominates US.....II-11
Europe and US Scooters Market - Regulations Dictate Market Demand.....II-11
‘Cycloscooters’ Penetrate the European Market.....II-11
1$100
  2. COMPETITIVE ANALYSIS.....II-122 $395  
   Industry Marked by Intense Competition.....II-12
Leading Players in the World Motorcycle Market.....II-12
Table 1: Leading Players in the Worldwide Motorcycle Market (2011) - Percentage Breakdown of Revenue by Leading Players - Honda, Yamaha, Harley-Davidson, Suzuki, Bajaj Auto and Others (includes corresponding Graph/Chart).....II-12
Heavy Motorcycle Segment.....II-12
1$350
   Market Leaders Cruising Ahead.....II-13
Market Winning Strategies – An Overview.....II-13
Expansion of Product Range.....II-13
Focus on Manufacturing High-Quality Products.....II-13
Increased Marketing Efforts.....II-13
Emphasis on Modern Store Design and Display Techniques.....II-13
Importance of After-Sales Service.....II-13
1$100
  3. GLOBAL MAJORS – A STRATEGIC INSIGHT.....II-142 $200  
   Harley Davidson Inc. (US).....II-14
Harley - SWOT Analysis.....II-14
HDI - Strategies and Problems.....II-14
1$100
   Japanese Majors - A Strategy Comparison.....II-151$100
  4. DISTRIBUTION DYNAMICS.....II-161 $100  
   Promotional Activities.....II-16
Trade Shows.....II-16
Dealer Programs.....II-16
Special Fall/Winter Programs.....II-16
Regional Promotional Activities.....II-16
1$100
  5. ENVIRONMENTAL CONCERNS.....II-171 $100  
   Environmental Concerns.....II-171$100
  6. PRODUCT PROFILE.....II-189 $595  
   Motorcycles - A Way of Life & Attitude.....II-18
The Heavyweight Class: A Sumo Wrestler on the Road.....II-18
Standard Class.....II-18
Performance Class.....II-18
Touring.....II-18
1$100
   Sport Touring.....II-19
Supersport.....II-19
Cruiser.....II-19
1$100
   Custom.....II-20
The Non-Heavyweight Class.....II-20
Street Motorcycles.....II-20
Dirt Bikes.....II-20
Scooter: A Specially Designed Motorcycle.....II-20
Scooter – The Term Defined.....II-20
1$100
   Facts at a Glance.....II-211$100
   Differentiating Scooters From Mopeds.....II-22
The Difference Between Scooters and Motorcycles.....II-22
1$100
   Scooter-The Advantage Factor.....II-23
Scooters – Ride Them Fast.....II-23
Scooters – A Historical Perspective.....II-23
1$100
   Scope for New Concepts.....II-24
Mopeds: Losing their Prominence.....II-24
Differentiating Motorcycles, Scooters and Mopeds.....II-24
1$100
   Two-Strokes and Four-Strokes.....II-25
Two-stroke Engine Vs. Four-stroke Engine.....II-25
Two Wheeler Category Definitions: By Style.....II-25
1$100
   Electrifying Your Ride on Two-Wheels.....II-261$100
  7. PRODUCT INTRODUCTIONS/INNOVATIONS.....II-2714 $950  
   Suzuki Unveils Suzuki Nex Scooter.....II-27
DSK Motowheels Rolls Out Hyosung GT 250R Motorcycle.....II-27
Zero Motorcycles Unveils Zero XU Electric Motorcycle.....II-27
Harley-Davidson® Custom Vehicle Operations™ Introduces Breakout™ and Road King®
  Motorcycle Models.....II-27
1$100
   Hero Motocorp Soft Launches Ignitor 125cc Motorcycle.....II-28
Suzuki Motor to Introduce BOULEVARD M109R and GSX1300R Hayabusa Displacement
  Motorcycles.....II-28
Bajaj Auto Rolls Out Discover ST 125cc Motorcycle.....II-28
1$100
   Suzuki Motorcycle India Unveils Hayate 112cc Motorcycle.....II-29
Dinli Metal Industrial Introduces 800cc Motorcycle.....II-29
Honda Motorcycle and Scooter India Unveils Dream Yuga 110cc Motorcycle.....II-29
China Motor Introduces e-moving Young and e-moving Plus e-scooters.....II-29
Honda Motor to Roll Out Nc700x 700cc Motorcycle.....II-29
Mahindra Two Wheelers Rolls Out Mahindra Rodeo RZ.....II-29
1$100
   X-Treme Scooters Markets X-10 Mini Electric Scooter on UrbanScooters.com
  Marketplace.....II-30
Honda Motorcycles India Introduces CBR1000 RR Fireblade Sportsbike in India.....II-30
1$100
   Harley Davidson Introduces FXDC Super Glide Custom and FXDB Street Bob Bikes in
  India.....II-31
Hero MotoCorp to Launch Petrol-Electric Hybrid Scooter.....II-31
Triumph Motorcycles to Unveil New Bikes in India.....II-31
LML Rolls Out Select Scooter in Goa.....II-31
Suzuki Motorcycle India Unveils Swish 125 Automatic Scooter and Hayate 110cc
  Motorcycle.....II-31
Royal Enfield Launches 500 cc Bikes in Philippines.....II-31
1$100
   Bajaj Auto Introduces KTM 200 Duke Bike.....II-32
Yamaha Motors India Launches Two-Wheelers for Men and Women.....II-32
Honda Motor Company Launches Dream Yuga Motorcycle and Revamped Dio Scooter.....II-32
Mahindra Group Introduces Mahindra Duro DZ.....II-32
Hero MotoCorp Introduces Passion X-Pro 110, Maestro 110 Scooter and Ignitor
  125.....II-32
Bayerische Motoren Werke Introduces 2012 BMW C 600 Sport Scooter.....II-32
1$100
   Yamaha Motor to Unveil Yamaha Nouvo Scooter in India.....II-33
Yamaha Taiwan to Launch Light Electric Scooter.....II-33
Hero MotoCorp Introduces Hero Honda CBZ Xtreme.....II-33
Ducati Motor Holding Unveils Ducati 1199 Panigale.....II-33
1$100
   Boxx Launches Two-Wheel Drive Electric Scooter.....II-34
Suzuki Motorcycle India Introduces Intruder M800 Cruiser Bike.....II-34
Honda Motorcycle & Scooter India Rolls Out CB Unicorn Dazzler Bike.....II-34
1$100
   Honda Motorcycle & Scooter India Unveils Dazzler Deluxe Model.....II-35
Evolve Motorcycles Introduces Three Electric Scooters.....II-35
Bayerische Motoren Werke to Roll Out New Bikes.....II-35
Honda Motor Company Launches 2012 Honda Integra.....II-35
1$100
   Kwang Yang Motor Rolls Out New Downtown 300i Sports-Tourer Scooter.....II-36
Yamaha Motor Company Unveils YZF R15 Version 2.0.....II-36
Honda Motorcycle & Scooter India Introduces New Models of CBF Stunner and
  Aviator.....II-36
Bajaj Auto Rolls Out Bajaj BM 150 Motorcycle.....II-36
Hero MotoCorp Unveils Impulse Bike and Maestro Scooter.....II-36
KTM Sport Motorcycle and Bajaj Auto to Introduce 200cc Duke Bike.....II-36
1$100
   Lohia Motors to Roll Out LML Select Four Stroke Star 200 Scooter.....II-37
Bayerische Motoren Werke Launches New E-Scooter.....II-37
Sachs Bikes Launches Speedjet RS Sports Bike.....II-37
Piaggio to Introduce Vespa LX125 in India.....II-37
1$100
   Kawasaki Motors Unveils Kawasaki Ninja 650R Bike in India.....II-38
Garware Motors and S&T Motors Introduce Hyosung GT650R and ST 7 Super Bikes in
  India.....II-38
Harley-Davidson India Rolls Out 2011 Forty- Eight Bike.....II-38
Bajaj Auto Introduces Discover 125 Motorcycle.....II-38
1$100
   Hi-Bird Safari Group Unveils Electronic Scooters.....II-39
Peugeot Scooters Introduces e-Vivacity Scooter Equipped with Saft Lithium-Ion
  Batteries.....II-39
Honda Motorcycle & Scooter India Launches CBR250R Bike in India.....II-39
TVS Motor to Re-Introduce Electric Scooters in India.....II-39
1$100
   TVS Motor to Introduce TVS Apache RTR 180 ABS Bike.....II-40
Bayerische Motoren Werke Reveals BMW Concept e.....II-40
1$100
  8. PRODUCT INTRODUCTIONS IN RECENT PAST - A PERSPECTIVE BUILDER.....II-418 $595  
   BMW Division Rolls Out Concept C Maxi-Scooter.....II-41
Mahindra 2 Wheelers Introduces Mojo and Stallio Motorcycles.....II-41
Suzuki Motorcycle India Unveils Suzuki SlingShot in India.....II-41
1$100
   Yamaha Motor Introduces Yamaha YBR125, Yamaha SZ-X and Yamaha SZ Bikes.....II-42
Yamaha Motor Introduces EC-03 Electric Scooter.....II-42
Piaggio Launches MP3 Hybrid 300ie Scooter.....II-42
1$100
   Econogo Rolls Out yogo Electric Scooter.....II-43
Hero Motocorp Launches Hero Honda Passion Pro/Plus Motorcycle.....II-43
Kawasaki Motors Launches 2010 Concours 14P Police Motorcycle.....II-43
1$100
   Yamaha Motor Introduces Yamaha SZ-R and Yamaha FZ1 in India.....II-44
Mahindra & Mahindra to Launch Motorcycles in India.....II-44
India Yamaha Motor Introduces YBR 110.....II-44
Yamaha India Unveils Yamaha R125.....II-44
1$100
   Suzuki Motorcycle India Unveils Suzuki SlingShot.....II-45
Bajaj Auto and KTM Unveil Duke 200 in India.....II-45
TVS Motor Introduces TVS Jive Motorcycle with Auto Clutch in North India.....II-45
Bajaj Auto Unveils 2010 Edition of Platina 125.....II-45
1$100
   Peugeot Unveils Compact Kisbee Scooter.....II-46
BMW to Launch S1000RR in Road Trim.....II-46
Harley-Davidson Launches Sportster Iron 883.....II-46
Piaggio Launches Vespa GTS 300 Super in the US.....II-46
1$100
   M&M to Introduce Flyte and Nova.....II-47
Honda Introduces CB Twister.....II-47
LML Unveils Vespa Brand in India.....II-47
TVS Launches Scooty Streak.....II-47
Bajaj Auto Launches XCD 135 DTS-Si.....II-47
BMW Motorrad Launches Three New K-Series Models.....II-47
1$100
   Bajaj Auto to Launch Gearless Sports Scooter.....II-48
Honda Introduces Wave 110i.....II-48
Honda Launches 2009 CRF450X.....II-48
1$100
  9. RECENT INDUSTRY ACTIVITY.....II-496 $395  
   Honda Motorcycle and Scooter India to Invest for Expansion.....II-49
US Highland Enters into Strategic Partnership with Rollox.....II-49
Kawasaki Heavy Industries Inks Cooperation Framework Agreement with Loncin.....II-49
Polaris Industries and Eicher Motors Form Joint Venture.....II-49
1$100
   VECTRIX Inks Distributor Agreement with Peirspeed.....II-50
YMKI Merges into YIMM.....II-50
AUDI Takes Over Ducati Motor from Investindustrial Group.....II-50
Accell Group Acquires Currie Technologies.....II-50
Hero Eco Acquires Ultra Motors.....II-50
1$100
   Yamaha Motor and PT Yamaha Indonesia Motor Manufacturing to Merge.....II-51
Kinetic Motor and Kinetic Engineering to Merge.....II-51
Changan Automobile to Conclude Purchase of Jinan Qingqi Motorcycle.....II-51
Zap Jonway Acquires Majority Stake in Zhejiang Jonway Automobile.....II-51
1$100
   Mahindra and Mahindra and Yamaha to Form Joint Venture.....II-52
KSIDC Signs MoU with Parallel Group for Joint Venture.....II-52
Brammo Inks Strategic Partnership Agreement with SMRE and Unveils New Motorcycle
  Models.....II-52
Brammo Unveils New Motorcycle Models.....II-52
1$100
   Leo Motors and DAFRA Motos Ink Agreement to Develop Electric Scooters in
  Brazil.....II-53
China Electric Forms Joint Venture with Yuen Foong Industrial.....II-53
Viper Motorcycle and AMV Motorcycles Sign Head of Agreement.....II-53
Mercedes Benz Enters into Partnership with Ducati.....II-53
1$100
   Polaris Industries Takes Over Indian Motorcycles.....II-54
CEVA Logistics and Husqvarna Motorcycles Ink Contract.....II-54
Sparta Commercial Services Signs Lease Agreement with Township of Bloomfield.....II-54
Hyosung Motors America Inks Agreement with J-Tech Corporation.....II-54
1$100
  10. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER.....II-557 $495  
   GAGC and Guangzhou Motorcycle Group Inks Acquisition Agreement for Wuyang-Honda
  Motors.....II-55
Jinhao Motor Acquires JinHao Power Holdings.....II-55
Vmoto and Vectrix Sign Agreement to Manufacture Electric Scooters.....II-55
1$100
   Honda Motors and Hero Honda Motors Ink MOU for Dissolution of Motorcycle Joint
  Venture.....II-56
Viper Motorcycle and Ilmor Engineering Form Joint Venture.....II-56
Bajaj Auto Exceeds 100,000 Unit Sale for Pulsar 135 LS Bike.....II-56
Harley-Davidson to Establish Motorcycles Presence in India.....II-56
Suzuki Motor to Set-Up a US$26 Million Motorcycle Facility in Philippines.....II-56
1$100
   DAWOOD YAMAHA Changes Name to DYL.....II-57
Suzuki Motorcycles India to Expand Capacity.....II-57
Hero Motors and Bombardier Recreational Products Sign a MoU.....II-57
Naza and Piaggio to Ink Distribution Deal.....II-57
Honda to Seize the Production of Geared Scooters in India.....II-57
Piaggio and Canadian Scooter Terminate Distribution Agreement.....II-57
1$100
   TVS Motor to Launch Motorcycle in Indonesia.....II-58
Piaggio and Moto Guzzi to Merge.....II-58
Harley-Davidson Acquires MV Agusta.....II-58
Performance Motorcycles Merges with Ducati Motor Holding.....II-58
Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering.....II-58
M&M Takes Over Kinetic Motor.....II-58
1$100
   M&M Acquires Engines Engineering S.r.l......II-59
Bajaj Auto Acquires Stake in KTM.....II-59
Suzuki Motor Acquires Remaining Stake in SMIPL.....II-59
AIG Buys Stake in Chongqing Lifan Industry Co. Ltd.....II-59
Hybrid Dynamics Takes Over Delaware American Motors.....II-59
Suzuki’s Indonesian Subsidiary to Change Name.....II-59
1$100
   Honda and Oriental Holdings Establish JV.....II-60
Yamaha Signs Agreement with Mitsui.....II-60
Suzuki Extends Agreement with Intelligent Energy.....II-60
Yamaha Motor to Expand Capacity in India.....II-60
TVS Motors and Mahabharat Motors Sign MOU.....II-60
Kawasaki to Establish Motorcycle Plant in Brazil.....II-60
Yamaha Motor to Establish New Company with Toyota Tsusho.....II-60
1$100
   Honda’s New Plant in Kumamoto Factory Commences Operation.....II-61
Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki.....II-61
1$100
  11. FOCUS ON SELECT GLOBAL PLAYERS.....II-625 $495  
   Bajaj Auto Limited (India).....II-62
BMW Group (Germany).....II-62
China Jialing Industrial Co. Ltd. (China).....II-62
Lifan Industry (Group) Company (China).....II-62
1$100
   Ducati Motor Holding SpA (Italy).....II-63
Harley-Davidson, Inc. (US).....II-63
Hero MotoCorp Limited (India).....II-63
1$100
   Honda Motor Co., Ltd (Japan).....II-64
Honda Italia Industriale S.p.A. (Italy).....II-64
Honda Motorcycle & Scooter India (Private) Ltd. (India).....II-64
S&T Motors Co. Ltd. (South Korea).....II-64
1$100
   Kawasaki Heavy Industries Ltd. (Japan).....II-65
Piaggio (Italy).....II-65
Suzuki Motor Corporation (Japan).....II-65
1$100
   Triumph Motorcycle Limited (UK).....II-66
Yamaha Motor (Japan).....II-66
MBK Industrie SA (France).....II-66
Yamaha Motor India Private Limited (India).....II-66
1$100
  12. GLOBAL MARKET PERSPECTIVE.....II-67   
   Table 2: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-671$350
   Table 3: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-681$350
   Table 4: World Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-691$350
   Table 5: World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-701$350
   Table 6: World 15-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-711$350
   Table 7: World 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....II-721$350
III. MARKET155$2350
  1. THE UNITED STATES.....III-117 $1995  
   A. Market Analysis.....III-1
Market Trends.....III-1
Women Bikers on the Move.....III-1
Motorcycle Manufacturers Target Baby Boomers.....III-1
1$75
   Tiny Motorcycles Making an Impact.....III-2
Design Modifications Boost the Motorbike Industry.....III-2
Heavyweight Motorcycles Dominate the Market.....III-2
Honda Dominates the US Scooter Market.....III-2
Growing Preference for Chinese Scooters in the US.....III-2
1$75
   Growth Dampeners.....III-3
Market Statistics.....III-3
Motorcycles.....III-3
Table 8: US Motorcycles Market (2011): Percentage Breakdown of New Motorcycle Sales by Category - Street, Dirt, Scooter, and Dual (includes corresponding Graph/Chart).....III-3

Table 9: US Motorcycles Market (2011): Percentage Breakdown of New Motorcycle Rider by Gender - Male, and Female (includes corresponding Graph/Chart).....III-3
1$200
   Table 10: US Motorcycles Market (2011): Percentage Breakdown of New Motorcycle Rider by Marital Status - Married, Single (Never Married), Divorced, and Widowed (includes corresponding Graph/Chart).....III-4

Table 11: Leading Players in the US Motorcycles Market (2011): Percentage Breakdown of Motorcycle Sales by Leading Companies (includes corresponding Graph/Chart).....III-4

Table 12: Leading Manufacturers of 651+cc Motorcycles in North America (2011): Percentage Breakdown by Volume Sales for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and Others (includes corresponding Graph/Chart).....III-4
1$200
   Cruisers.....III-5
Cruising Ahead.....III-5
Table 13: US Cruiser Bike Market (2011): Percentage Breakdown of Sales by Consumer Race - White, Hispanic, Black, Asian and Others (includes corresponding Graph/Chart).....III-5

Table 14: Leading Players in the US Cruiser Motorcycle Market (2011): Percentage Breakdown by Volume Sales for Harley-Davidson, Honda, Yamaha and Others (includes corresponding Graph/Chart).....III-5
1$200
   Generation Y Powers Dirtbike & Sport Bike Sales.....III-6
Table 15: Leading Players in the US Dirtbike Market (2011): Percentage Breakdown by Volume Sales for Honda, Yamaha, Kawasaki, and Others (includes corresponding Graph/Chart).....III-6

Table 16: US Sports Bike Market (2011): Percentage Breakdown of Sales by Consumer Race - White, Black, Hispanic, Asian and Others (includes corresponding Graph/Chart).....III-6

Table 17: Leading Players in the US Sportsbike Market (2011): Percentage Breakdown by Volume Sales for Suzuki, Kawasaki, Honda and Others (includes corresponding Graph/Chart).....III-6
1$200
   Touring Motorcycles.....III-7
Table 18: Leading Players in the US Touring Motorcycle Market (2011): Percentage Breakdown by Volume Sales for Harley - Davidson, Honda, Kawasaki, and Others (includes corresponding Graph/Chart).....III-7
Consumer Profile – A Retrospective Review.....III-7
1$200
   Table 19: Demographics of Motorcycle Customers in the US (includes corresponding Graph/Chart).....III-8
Focus on Major Players.....III-8
Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW.....III-8
1$200
   Harley Davidson Inc. – A Review.....III-9
SWOT Analysis.....III-9
Business Strategies.....III-9
1$75
   Focus on Core Strengths.....III-10
Strategic Corporate Developments.....III-10
3$225
   Product Launches.....III-131$75
   Key Players.....III-141$75
   B. Market Analytics.....III-15
Table 20: US Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-15
1$200
   Table 21: US Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-161$200
   Table 22: US 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Scooters Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-171$200
  2. CANADA.....III-185 $595  
   A. Market Analysis.....III-18
Current and Future Analysis.....III-18
Market Trends.....III-18
Demographics Having an Impact on the Industry.....III-18
Heavy Weight Motorbikes: Experiencing Increasing Demand.....III-18
Table 23: Canadian Market for Street Motorcycles (2011): Percentage Share Breakdown by Engine Capacity - Below 250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above (includes corresponding Graph/Chart).....III-18
1$200
   Product Launch.....III-191$75
   B. Market Analytics.....III-20
Table 24: Canadian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-20
1$200
   Table 25: Canadian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-211$200
   Table 26: Canadian 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-221$200
  3. JAPAN.....III-238 $950  
   A. Market Analysis.....III-23
Market Overview.....III-23
Deregulations Drive Market Growth.....III-23
Decline in Bike Production.....III-23
Current & Future Analysis.....III-23
1$75
   Japanese Manufacturers Continue to Lead South East Asian Markets.....III-24
Japan Needs to Be on Guard as Indian Companies Proffer Competition.....III-24
Competitive Analysis.....III-24
Table 27: Leading Players in Japanese Motorcycle Market (2011): Percentage Breakdown by Volume Sales for Yamaha, Suzuki, Honda, Kawasaki, and Others (includes corresponding Graph/Chart).....III-24
1$200
   Big Four in the Japanese Two-wheeler Market - A Strategic Comparison.....III-25 1$75
   Table 28: Japanese Motorcycles Market (2010): Percentage Share Breakdown of Volume Production by Company - Honda, Yamaha, Suzuki, Kawasaki, and Others (in Thousand Units) (includes corresponding Graph/Chart).....III-26
Key Japanese Players.....III-26
2$400
   B. Market Analytics.....III-28
Table 29: Japanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-28
1$200
   Table 30: Japanese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-291$200
   Table 31: Japanese 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-301$200
  4. EUROPE.....III-319 $1450  
   A. Market Analysis.....III-31
Current and Future Analysis.....III-31
Traffic Congestion to Drive Two-Wheeler Demand.....III-31
1$75
   European Two-Wheeler Markets – Similar, Yet Different.....III-32
Motorcycles Market.....III-32
1$75
   Table 32: Leading Manufacturers of 651+cc Motorcycles in Europe (2011): Percentage Breakdown by Volume Sales for BMW, Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and Others (includes corresponding Graph/Chart).....III-33
European Two-Wheeler Market: Historical Evolution.....III-33
Late 1990’s- A Brief Background.....III-33
1$200
   B. Market Analytics.....III-34
Table 33: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-34
1$200
   Table 34: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-351$200
   Table 35: European Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-361$200
   Table 36: European Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-371$200
   Table 37: European 15-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-381$200
   Table 38: European 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-391$200
  4a. FRANCE.....III-405 $595  
   A. Market Analysis.....III-40
Market Overview.....III-40
Current and Future Analysis.....III-40
Table 39: French Motorcycle and Scooter Market (2011): Percentage Market Share Breakdown of Leading Players- Yamaha, Kawasaki, Suzuki, Honda, BMW and Others (includes corresponding Graph/Chart).....III-40
Product Launches.....III-40
1$200
   Key French Player.....III-411$75
   B. Market Analytics.....III-42
Table 40: French Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-42
1$200
   Table 41: French Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-431$200
   Table 42: French 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-441$200
  4b. GERMANY.....III-456 $595  
   A. Market Analysis.....III-45
Current and Future Analysis.....III-45
High-Powered Motorcycles Enjoy Cult Status.....III-45
Motorcycles Become Popular Among Different Social Classes.....III-45
A Peek into the Past Scenario.....III-45
1$75
   Table 43: German Motorcycle and Scooter Market (2011): Percentage Market Share Breakdown of Leading Players - Honda, Yamaha, BMW, Suzuki, Piaggio, Kawasaki, Harley-Davidson and Others (includes corresponding Graph/Chart).....III-46
Product Launches.....III-46
1$200
   BMW Group – A Key German Player.....III-471$75
   B. Market Analytics.....III-48
Table 44: German Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-48
1$200
   Table 45: German Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-491$200
   Table 46: German 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-501$200
  4c. ITALY.....III-516 $950  
   A. Market Analysis.....III-51
Current and Future Analysis.....III-51
Competitive Analysis.....III-51
Table 47: Italian Motorcycle and Scooter Market (2011): Percentage Market Share Breakdown of Leading Players - Honda, Piaggio, Kymco, Aprilia, BMW and Others (includes corresponding Graph/Chart).....III-51
Strategic Corporate Developments.....III-51
1$200
   Product Launch.....III-52
Key Italian Players.....III-52
2$150
   B. Market Analytics.....III-54
Table 48: Italian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-54
1$200
   Table 49: Italian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-551$200
   Table 50: Italian 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-561$200
  4d. THE UNITED KINGDOM.....III-577 $950  
   A. Market Analysis.....III-57
Overview.....III-57
Current and Future Analysis.....III-57
Issues Affecting the Market.....III-57
Increasing Demand for Two-Wheeler Transport.....III-57
1$75
   Demographics.....III-58
Two-Wheelers Replacing Cars.....III-58
End of Season Discounts.....III-58
Promotional Tactics in Two-Wheeler Market.....III-58
2$150
   Triumph Motorcycle Limited- A Key UK Player.....III-601$75
   B. Market Analytics.....III-61
Table 51: UK Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-61
1$200
   Table 52: UK Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-621$200
   Table 53: UK 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-631$200
  4e. SPAIN.....III-643 $595  
   A. Market Analysis.....III-64
Current and Future Analysis.....III-64
B. Market Analytics.....III-64
Table 54: Spanish Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-64
1$200
   Table 55: Spanish Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-651$200
   Table 56: Spanish 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-661$200
  4f. BELGIUM.....III-673 $595  
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
B. Market Analytics.....III-67
Table 57: Belgian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-67
1$200
   Table 58: Belgian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-681$200
   Table 59: Belgian 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-691$200
  4g. REST OF EUROPE.....III-705 $595  
   A. Market Analysis.....III-70
Current and Future Analysis.....III-70
Austria.....III-70
The Netherlands.....III-70
Dutch Market Overview.....III-70
Slow Acceptance of New Trends.....III-70
1$75
   Russia.....III-71
Market Size and Trends.....III-71
Switzerland.....III-71
Czech Republic.....III-71
Market Overview.....III-71
Key Player In Rest of Europe.....III-71
KTM–Sportmotorcycle AG (Austria).....III-71
1$75
   B. Market Analytics.....III-72
Table 60: Rest of Europe Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-72
1$200
   Table 61: Rest of Europe Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-731$200
   Table 62: Rest of Europe 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-741$200
  5. ASIA-PACIFIC.....III-758 $950  
   A. Market Analysis.....III-75
Overview.....III-75
Issues and Trends.....III-75
Asia-Pacific Region Continues to Drive Motorcycle Demand.....III-75
1$75
   Intellectual Property Rights (IPR) – A Weak Link for China.....III-76
Environmental Trends.....III-76
Current and Future Analysis.....III-76
1$75
   B. Market Analytics.....III-77
Table 63: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters ad Mopeds by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-77
1$200
   Table 64: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-781$200
   Table 65: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-791$200
   Table 66: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-801$200
   Table 67: Asia-Pacific 15-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region - Percentage Breakdown of Unit Sales for China, India and Rest of Asia-Pacific Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-811$200
   Table 68: Asia-Pacific 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-821$200
  5a. CHINA.....III-8313 $950  
   A. Market Analysis.....III-83
Market Overview.....III-83
Current & Future Analysis.....III-83
1$75
   Chinese Two-Wheeler Industry – A Profile.....III-84
A Highly Fragmented Market.....III-84
Motorcycles – An Important Means of Transportation.....III-84
Electric Motorcycles Zooming in Popularity.....III-84
E-Bike Price Levels Make a Difference.....III-84
Strict Pollution Norms Drive Four-Stroke Dominance.....III-84
1$75
   Regulatory Policies Encourage Exports.....III-85
Chinese Manufacturers Gain Foothold in the Global Market.....III-85
China to Focus on Increasing Export for Value Added Motorbikes.....III-85
1$75
   Domestic Players Encounter Stiff Competition.....III-86
Trends in Retail Market.....III-86
Chinese Overseas Two-Wheeler Sector - Exports or Dumping?.....III-86
Price Undercutting - An Insight into Cost Structure.....III-86
Intellectual Property Rights (IPR) – A Weak Link.....III-86
1$75
   It Pays to Develop Indigenous Design and Technology.....III-87
Trade Scenario.....III-87
A Positive Approach.....III-87
Government Policy.....III-87
1$75
   Projects Where Investment is Restricted.....III-88
Areas Where Foreign Investment is Restricted.....III-88
Outlook for Foreign Trade.....III-88
Strategic Corporate Developments.....III-88
2$150
   Key Chinese Players.....III-903$225
   B. Market Analytics.....III-93
Table 69: Chinese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-93
1$200
   Table 70: Chinese Historic Review for Motorcycles, Scooters and Mopeds Markets by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-941$200
   Table 71: Chinese 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-951$200
  5b. INDIA.....III-9631 $1950  
   A. Market Analysis.....III-96
Current & Future Analysis.....III-96
Indian Two-Wheeler Industry – An Introduction.....III-96
A Bird’s Eye view.....III-96
1$75
   Market Characteristics.....III-97 1$75
   Table 72: Leading Players in the Indian Two-Wheeler Market (2011): Percentage Breakdown by Company - Hero MotoCorp, Bajaj, TVS, Japanese OEMs and Others (includes corresponding Graph/Chart).....III-98

Table 73: Indian Motorized Vehicles Market (2011): Percentage Breakdown by Vehicle Type - Two Wheelers, Passenger Vehicles, Three Wheelers, and CVs (includes corresponding Graph/Chart).....III-98
Two-Wheeler Market – Analysis by Product Segment.....III-98
Motorcycles – Cruising Ahead.....III-98
1$200
   Table 74: Indian Market for Motorcycles (2011): Percentage Breakdown by Product Segment - Economy, Executive, and Premium (includes corresponding Graph/Chart).....III-99

Table 75: Leading Players in Indian Motorcycles Market (Economy Segment) for 2011: Percentage Breakdown by Company - Hero Honda, Bajaj Auto, TVS Motors, and Others (includes corresponding Graph/Chart).....III-99

Table 76: Leading Players in Indian Motorcycles Market (Executive Segment) for 2011: Percentage Breakdown by Company - Bajaj Auto, HMSI, Hero MotoCorp, Yamaha, and Others (includes corresponding Graph/Chart).....III-99
1$200
   Premium Segment.....III-100
New Offerings Rev up Motorcycle Market.....III-100
CT 100 Tops the Popularity Charts.....III-100
Competitive Analysis.....III-100
1$75
   Domestic Market Scenario – Intensely Competitive.....III-101
The Future.....III-101
Scooters – Growing in Prominence.....III-101
Scooters Rise in Popularity.....III-101
1$75
   Table 77: Leading Players in Indian Scooters Market (2011): Percentage Breakdown by Company - HMSI, TVS Motors, Hero MotoCorp, Mahindra 2 wheelers, and Others (includes corresponding Graph/Chart).....III-102

Table 78: Indian Motorcycle Market (2011): Percentage Share Breakdown of Number of Units Produced by Leading Players - Hero MotoCorp, Bajaj Auto, Honda Motors, TVS and Others (includes corresponding Graph/Chart).....III-102
1$200
   Market Segmentation.....III-103
Market Size.....III-103
Evolution.....III-103
Mopeds – A Sneak Peek.....III-103
Market Size.....III-103
1$75
   Looking Back.....III-104
Two-Wheeler Market Leaders – A Segmental Analysis.....III-104
Motorcycles.....III-104
Scooters.....III-104
Mopeds.....III-104
Trends and Issues.....III-104
Companies Target Exports Market.....III-104
1$75
   Indian Manufacturers Focus on the Growing Indonesian Market.....III-105
Competitive Scenario in Indian Market.....III-105
Market Gears in for 125cc.....III-105
Motorcycles Sales Strike a New Gear.....III-105
1$75
   Scooters Bounce Back.....III-106
Niche Markets Feeling the Heat of Competition.....III-106
Manufacturers Focus on New Product Innovations.....III-106
1$75
   The Indian Defense.....III-107
Plastic-bodied Gearless Scooters Accelerate Forward.....III-107
Shift in Consumer Attitudes.....III-107
1$75
   Shift Towards Japanese Design Over Italian Design.....III-108
Environmental Trends.....III-108
Vehicle Emission Norms in India.....III-108
Factors Fueling Growth.....III-108
Strategic Corporate Developments.....III-108
2$150
   Product Launches.....III-11012$900
   Key Indian Players.....III-1222$150
   B. Market Analytics.....III-124
Table 79: Indian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (100cc & Below, 101cc-125cc and Above 125cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-124
1$200
   Table 80: Indian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (100cc & Below, 101cc-125cc and Above 125cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1251$200
   Table 81: Indian 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (100cc & Below, 101cc-125cc and Above 125cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1261$200
  5c. REST OF ASIA-PACIFIC.....III-12720 $1950  
   A. Market Analysis.....III-127
Current & Future Analysis.....III-127
Australia.....III-127
Overview.....III-127
Zooming Motorcycle Market.....III-127
1$75
   Leading Motorcycle Brands.....III-128
Table 82: Leading Manufacturers in Australian Motorcycle Market (2011): Percentage Breakdown by Volume Production for Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, KTM and Others (includes corresponding Graph/Chart).....III-128
1$200
   ASEAN.....III-129
Table 83: Motorcycle Sales in Major ASEAN Countries for Years 2010 (Sales in ‘000 Units) (includes corresponding Graph/Chart).....III-129

Table 84: ASEAN Motorcycles and Scooters Market (2010): Percentage Breakdown of Volume Production by Country - Indonesia, Thailand, Philippines and Malaysia (includes corresponding Graph/Chart).....III-129
1$200
   An Overview of Domestic Motorcycle Industry.....III-1301$75
   Motorcycles – A Lucrative Segment.....III-131
Hike in Fuel Prices Affects Production.....III-131
Country to Witness Rise in Production Capacity.....III-131
Demand for Automated Scooters Continue to Soar.....III-131
1$75
   Chinese Players Face Slump in Sales in the Indonesian Market.....III-132
Indonesian Motorbike Market Dominated by Japanese Players.....III-132
Competitive Landscape.....III-132
Table 85: Leading Players in Indonesian Motorcycle Market (2011): Percentage Market Share Breakdown of Leading Players - Honda, Yamaha, Suzuki, and Others (includes corresponding Graph/Chart).....III-132
1$200
   Malaysia.....III-133
Malaysian Motorcycle Industry – A Profile.....III-133
Factors Influencing Motorcycle Demand.....III-133
Traffic Jams.....III-133
Rural Undeveloped Roads.....III-133
Parking Rates.....III-133
1$75
   Ideal for Lower Income Group.....III-134
Factors Hampering Motorcycle Market Growth.....III-134
Wider Roads.....III-134
Low Fuel Prices.....III-134
Credit Facilities & Lower Interest Rate.....III-134
Motorcycle Theft.....III-134
Competitive Analysis.....III-134
1$75
   Key Malaysian Player.....III-135
Motosikal Dan Enjin Nasional Sdn. Bhd.....III-135
Taiwan.....III-135
Overview of Two-Wheeler Industry.....III-135
1$75
   Table 86: Powered Two-Wheeler Market in Taiwan (2010-2018): Annual Sales Volume for Motorcycles (51cc- 100cc, 101cc-125 cc, and Above 125cc) and Mopeds ('000 Units) (includes corresponding Graph/Chart).....III-1361$200
   Table 87: Powered Two-Wheeler Market in Taiwan (2004-2009): Annual Sales Volume for Motorcycles (51cc- 100cc, 101cc-125 cc, and Above 125cc) and Mopeds (‘000 Units) (includes corresponding Graph/Chart).....III-1371$200
   Table 88: Powered Two-Wheeler Market in Taiwan (2004, 2011 & 2018): Percentage Breakdown of Volume Sales for Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds (includes corresponding Graph/Chart).....III-138
Key Taiwanese Players.....III-138
2$400
   Thailand.....III-140
Market Overview.....III-140
Table 89: Motorcycle Registrations in Thailand (2011): Percentage Breakdown by Type - Family Bikes, Automatic Transmission, Family Sport and Sport Bikes (includes corresponding Graph/Chart).....III-140
Vietnam.....III-140
Market Overview.....III-140
1$200
   Motorcycle Industry Set for a Leap.....III-141
Table 90: Leading Players in Motorcycles Market of Vietnam (2011): Percentage Breakdown by Volume Sales for Honda, Yamaha, and Others (includes corresponding Graph/Chart).....III-141
Motorcycles Production to Receive a Boost.....III-141
Role of Government in Vietnamese Motorcycle Market.....III-141
1$200
   Strategic Corporate Developments.....III-142
Product Launches.....III-142
1$75
   Key Player.....III-1431$75
   B. Market Analytics.....III-144
Table 91: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-144
1$200
   Table 92: Rest of Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1451$200
   Table 93: Rest of Asia-Pacific 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1461$200
  6. LATIN AMERICA.....III-1475 $595  
   A. Market Analysis.....III-147
Motorcycles Market: An Overview.....III-147
Current & Future Analysis.....III-147
Major Drivers.....III-147
Price: Major Deterrent to Personal Ownership.....III-147
1$75
   Historic Review.....III-148
Brazil.....III-148
Overview and Competitive Analysis.....III-148
1$75
   Table 94: Leading Players in Brazilian Motorcycle Market (2011): Percentage Breakdown by Production Volume for Honda, Yamaha, Suzuki, Dafra and Others (includes corresponding Graph/Chart).....III-149
B. Market Analytics.....III-149
Table 95: Latin American Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-149
1$200
   Table 96: Latin American Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1501$200
   Table 97: Latin American 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1511$200
  7. REST OF WORLD.....III-1524 $595  
   A. Market Analysis.....III-152
Current & Future Analysis.....III-152
Israel.....III-152
Market Overview.....III-152
1$75
   B. Market Analytics.....III-153
Table 98: Rest of World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-153
1$200
   Table 99: Rest of World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1541$200
   Table 100: Rest of World 15-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); Scooters; and Mopeds Markets for Years 2004, 2011 and 2018 (includes corresponding Graph/Chart).....III-1551$200
IV. COMPETITIVE LANDSCAPE 143$995
  
Total Companies Profiled: 105 (including Divisions/Subsidiaries - 141)

Region/Country                 Players

The United States                 30   
Japan                              4
Europe                            39
     France                        3
     Germany                       6
     The United Kingdom            8
     Italy                        12 
     Spain                         3
     Rest of Europe                7
Asia-Pacific (Excluding Japan)    66
Latin America                      2
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