MOTORCYCLES, SCOOTERS & MOPEDS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Motorcycles, Scooters & Mopeds in Thousand Units by the following product segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. A six-year historic analysis is also provided for these markets. The report profiles 167 companies including many key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Chongqing Lifan Hongda Industry (Group) Co. Ltd., Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero Honda Motors Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-2708
Price : $4950
Companies : 167
Pages : 456
Date : October 2010
Market Data Tables : 170

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definition and Scope of Study.......3
  
   Review of Product Segments.......4
Motorcycles.......4
Scooters.......4
Mopeds.......4
  
   Impact of Recession on the Global Two-wheelers Industry.......5
Recession Plays Havoc with Motorcycle Manufacturers Profit Margins.......5
2$200
   Worldwide Two-Wheeler Industry Profile.......7
Motorcycle - A Versatile Machine.......7
1$100
   Leading Motorcycle Manufacturers in the World (2009) – Ranked by Popularity.......8
Top 5 Fastest Motorcycles Worldwide (2009).......8
1$100
   Table 1: Global Motorcycles Market (2004-2008): Breakdown of Annual Production in Million Units (includes corresponding Graph/Chart).......9
Electric Motorcycles – Gaining Impressive Mileage.......9
Electric Motorcycles Market Overview.......9
1$350
   eBikes - Future Growth Prospects.......10
Table 2: US Scooters/Motorcycles Market (2008 & 2009):Percentage Share Breakdown Based on Displacements (includes corresponding Graph/Chart).......10
1$350
   Electric Motorcycles Vis-à-Vis Standard Gasoline Motorcycles/Scooters.......111$100
   Industry Marked by Intense Competition.......12
Developed Nations Vs Developing Nations - Disparate Preferences.......12
Developing Countries in Asia Exhibit Favorable Demographics.......12
1$100
   Market Leaders Cruising Ahead.......13
Leading Players in the World Powered Two-Wheeler Market.......13
Table 3: Leading Players in the Worldwide Powered Two-Wheeler Market (2008) - Percentage Breakdown by Volume Sales for Honda, Yamaha, Suzuki, Ducati and Others (includes corresponding Graph/Chart).......13
1$350
   Heavy Motorcycle Segment.......14
Table 4: Leading Manufacturers of 651+cc Motorcycles in North America (2009): Percentage Breakdown by Volume Sales for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and Others (includes corresponding Graph/Chart).......14

Table 5: Leading Manufacturers of 651+cc Motorcycles in Europe (2009): Percentage Breakdown by Volume Sales for BMW, Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and Others (includes corresponding Graph/Chart).......14
1$350
   Market Winning Strategies – An Overview.......15
Expansion of Product Range.......15
Focus on Manufacturing High-Quality Products.......15
Increased Marketing Efforts.......15
Emphasis on Modern Store Design and Display Techniques.......15
Importance of After-Sales Service.......15
1$100
   Harley Davidson Inc. (US).......16
Harley – SWOT Analysis.......16
HDI - Strategies and Problems.......16
1$100
   Japanese Majors – A Strategy Comparison.......172$200
   Segmental Analysis.......19
Motorcycles.......19
Scooters.......19
1$100
   Mopeds.......201$100
   Government Policies and Regulatory Environment.......21
Price and Credit Facilities.......21
Rising Income Levels and Urbanization.......21
Fuel-Efficiency.......21
Other Factors Driving 2-Wheeler Demand.......21
1$100
   Parts & Accessories: Playing a Crucial Role in the Motorcycle Industry.......221$100
   Shift in Asia-Pacific Demand towards Light Motorcycles.......23
China Destroying Asia’s Competitiveness.......23
Scooters - Europe Dominates US.......23
1$100
   Europe and US Scooters Market - Regulations Dictate Market Demand.......24
Capacity Expansions - Order of the Day.......24
A Trend Towards Product Differentiation.......24
Baby Boomers Contributing to Significant Demand.......24
1$100
   ‘Cycloscooters’ Penetrate the European Market.......25
Dealer and Consumer Incentive Programs.......25
Environmental Considerations - Taking a Front Seat.......25
Expansion of Brand Equity Through Selective Licensing Agreements.......25
Price Competition Expected to Pick Up.......25
1$100
   Changing Consumer Perceptions in Developing Countries.......26
Motorcycle Emission Standards in Europe.......26
1$100
   Promotional Activities.......27
Trade Shows.......27
Dealer Programs.......27
Special Fall/Winter Programs.......27
Regional Promotional Activities.......27
1$100
   Segmental Analysis for the Period 2001-2006.......28
Motorcycles.......28
Scooters.......28
Mopeds.......28
1$100
   Regional Analysis – A Historic Review.......29
The Transformation.......29
The Competition.......29
1$100
   Tilt of Balance.......30
North America.......30
Japan.......30
1$100
   Asia-Pacific.......311$100
   Environmental Concerns.......321$100
   Motorcycles - A Way of Life & Attitude.......33
The Heavyweight Class: A Sumo Wrestler on the Road.......33
Standard Class.......33
Performance Class.......33
1$100
   Touring.......34
Sport Touring.......34
Supersport.......34
Cruiser.......34
1$100
   Custom.......35
The Non-Heavyweight Class.......35
Street Motorcycles.......35
Dirt Bikes.......35
Scooter: A Specially Designed Motorcycle.......35
Scooter – The Term Defined.......35
1$100
   Facts at a Glance.......361$100
   Differentiating Scooters From Mopeds.......37
The Difference Between Scooters and Motorcycles.......37
1$100
   Scooter-The Advantage Factor.......38
Scooters – Ride Them Fast.......38
Scooters – A Historical Perspective.......38
1$100
   Scope for New Concepts.......39
Mopeds: Losing their Prominence.......39
Differentiating Motorcycles, Scooters and Mopeds.......39
1$100
   Two-Strokes and Four-Strokes.......40
Two-stroke Engine Vs. Four-stroke Engine.......40
1$100
   Two Wheeler Category Definitions: By Style.......41
Electrifying Your Ride on Two-Wheels.......41
1$100
   BMW to Launch S1000RR in Road Trim.......42
Harley-Davidson Launches Sportster Iron 883.......42
Piaggio Launches Vespa GTS 300 Super in the US.......42
M&M to Introduce Flyte and Nova.......42
Honda Introduces CB Twister.......42
1$100
   LML Unveils Vespa Brand in India.......43
TVS Launches Scooty Streak.......43
Bajaj Auto Launches XCD 135 DTS-Si.......43
BMW Motorrad Launches Three New K-Series Models.......43
Bajaj Auto to Launch Gearless Sports Scooter.......43
Honda Introduces Wave 110i.......43
1$100
   Honda Launches 2009 CRF450X.......44
KTM to Launch ATVs in European Market.......44
Suzuki Motorcycle India Launches GS150R.......44
KYMCO Launches Agility R16.......44
Yamaha to Launch V Star 950 and V Star 950 Tourer.......44
TVS Launches Apache RTR 160 RD.......44
1$100
   BSA Motors Rolls Out Electric Scooters.......45
Yamaha to Unveil FZ16.......45
Honda to Launch CBR 1000 RR.......45
Honda Launches 125-CC “CBF Stunner”.......45
Royal Enfield Launches Bullet Classic.......45
Royal Enfield Launches Twin Spark Engine on the Thunderbird.......45
Ducati Motors Unveils Five New Superbikes in India.......45
1$100
   TVS Motors re-Introduces Flame with Single Spark Plug Ignition System.......46
Yamaha to Launch XJ6 Diversion and XJ6 Diversion ABS.......46
Honda Launches Aviator Automatic Scooter.......46
Kawasaki Launches Vulcan® 1700 Nomad, Classic and Classic LT.......46
Bajaj Auto Introduces New Versions of 135cc Bike Discover DTSi.......46
Toyota Motor Launches The Winglet.......46
1$100
   Hero Honda Launches New Version of Executive and Entry Level Bikes.......47
Bajaj Auto to Introduce 6 New Bikes.......47
Yamaha Italy and Fiat Launch FZ1.......47
Yamaha Motor Europe Introduces New Motorcycles and Scooters.......47
KTM Launches 1190 RC8 R and 990 Supermoto T.......47
1$100
   Hero Honda Introduces New Versions of Existing Models.......48
Varun Bajaj Group Unveils Platina 125 DTS.......48
Piaggio Introduces Vespa S.......48
Suzuki Launches Boulevard M90.......48
Suzuki Rolls Out GSX-R1000 K9 and Gladius 650 in France.......48
1$100
   Kawasaki Launches Ninja® ZX™-6R.......49
Honda and Moriwaki Engineering Launch MD250H.......49
Honda Introduces V4 Concept Model Motorcycle.......49
Hong Leong Yamaha Introduces Nouvo LC in Malaysia.......49
Honda Launches CZ-i 110 and Click-i.......49
1$100
   Bajaj Launches XCD Autec.......50
Harley-Davidson Launches Tri Glide Ultra Classic Motorcycle.......50
Harley-Davidson Launches CVO Fat Bob.......50
Honda Launches “Combined ABS” System.......50
India Yamaha Motor Launches G5 106cc.......50
1$100
   Triumph Unveils Special Edition Speed Triple.......51
Triumph Launches the Special Edition Triumph Tiger.......51
Triumph Introduces Street Triple R.......51
1$100
   Suzuki Introduces Address 125 Scooter.......52
Yamaha Rolls Out Electric Scooter with Glow- in-the-dark Feature.......52
Piaggio Introduces Hybrid Scooter.......52
Suzuki Launches RM250 Enduro Motorcycle.......52
1$100
   Aprilia Launches New Scarabeo 125/200cc.......53
EVT Launches Z-20 Electric Scooter Range.......53
Brammo Introduces the Enertia Electric Motorcycle.......53
Yamaha Introduces YZ250F and YZ450F Racing Bikes.......53
1$100
   Suzuki Introduces New V-Strom 650X in the United Kingdom.......54
Vento Motorcycles Launches LI-Series Performance- Oriented Scooters.......54
Buell Introduces Liquid-Cooled 1125R Sportbike.......54
1$100
   Aprilia Launches SportCity 250 Scooter in the US.......55
Ducati Introduces World Superbike 1098 R.......55
Star Motorcycles Launches 2007 V Star 1300.......55
Yamaha Introduces the Latest Entry Level YFM250R Sports ATV.......55
1$100
   Kinetic Sanyang Launches Scooterette.......56
Kymco Canada Launches a Range of the Latest ATVs, Scooters, and Motorcycles.......56
ZAP Launches the Latest ZAPINO Electric Scooter.......56
Hero Honda Introduces Splendor NXG.......56
1$100
   Yamaha Rolls Out New Gladiator.......57
Vectrix Introduces Super-Scooter.......57
KTM Launches New 2008 KTM EXC Models.......57
Malaguti Introduces New Phantom F12 R.......57
1$100
   TVS Introduces 'StaR Sport'.......58
Piaggio Launches Carnaby.......58
Bajaj Introduces ‘Pulsar' DTS-i.......58
Piaggio to Launch New Scooter Models.......58
1$100
   Yamaha Plans New Product Launches.......59
Suzuki India Plans Hayabusa for India.......59
1$100
   LML Presents Vespa NV SPL and Select II.......60
TVS Motor Launches 100cc-plus Scooter.......60
Tank Sports Launches Second Green Bike.......60
Harley-Davidson Launches XL 1200N Nightster.......60
1$100
   Suzuki Introduces Four New Variants of Motorcycles.......61
Bajaj Launches Bajaj Kristal DTSi.......61
BMW to Launch Six New Models of Motorcycles.......61
Kawasaki Launches Two New Cruiser Models.......61
1$100
   KTM Launches Street Legal EXC Enduros and New 990 Superduke in Canada.......62
Malaguti Launches Two New Scooters – Centro and Power.......62
Honda Introduces Latest S-Wing 125 Scooter.......62
1$100
   Kawasaki to Introduce 250TR Stylish Four Stroke Motorcycle.......63
Roehr Motorcycles Launches V-Roehr 1130 Superbike.......63
Kawasaki Unveils New ESTRELLA in Japan.......63
1$100
   Vespa Launches Advanced Vespa S.......64
Hyosung Expands Product Line, Enters UK Market.......64
1$100
   Harley-Davidson to Establish Motorcycles Presence in India.......65
Suzuki Motor to Set-Up a US$26 Million Motorcycle Facility in Philippines.......65
DAWOOD YAMAHA Changes Name to DYL.......65
Suzuki Motorcycles India to Expand Capacity.......65
Hero Motors and Bombardier Recreational Products Sign a MoU.......65
1$100
   Naza and Piaggio to Ink Distribution Deal.......66
Honda to Seize the Production of Geared Scooters in India.......66
Piaggio and Canadian Scooter Terminate Distribution Agreement.......66
TVS Motor to Launch Motorcycle in Indonesia.......66
Piaggio and Moto Guzzi to Merge.......66
Harley-Davidson Acquires MV Agusta.......66
1$100
   Performance Motorcycles Merges with Ducati Motor Holding.......67
Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering.......67
M&M Takes Over Kinetic Motor.......67
M&M Acquires Engines Engineering S.r.l........67
1$100
   Bajaj Auto Acquires Stake in KTM.......68
Suzuki Motor Acquires Remaining Stake in SMIPL.......68
AIG Buys Stake in Chongqing Lifan Industry Co. Ltd.......68
Hybrid Dynamics Takes Over Delaware American Motors.......68
Suzuki’s Indonesian Subsidiary to Change Name.......68
Honda and Oriental Holdings Establish JV.......68
Yamaha Signs Agreement with Mitsui.......68
1$100
   Suzuki Extends Agreement with Intelligent Energy.......69
Yamaha Motor to Expand Capacity in India.......69
TVS Motors and Mahabharat Motors Sign MOU.......69
Kawasaki to Establish Motorcycle Plant in Brazil.......69
Yamaha Motor to Establish New Company with Toyota Tsusho.......69
Honda’s New Plant in Kumamoto Factory Commences Operation.......69
1$100
   Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki.......701$100
   Harley-Davidson Acquires Assets of Castalloy.......71
S&T Announces Acquisition of Hyosung Motorcycles.......71
BMW Motorrad to Acquire Husqvarna Motorcycles.......71
1$100
   Pak Suzuki Motor and Suzuki Motorcycles Pakistan to Merge.......72
ZAP (ZAAP) Inks Distribution Agreement with AJ Imports.......72
Hero Cycles Collaborates with Ultra Motors.......72
1$100
   Tank Sports Enters into Agreement with Hexagon to Take Over LowPrice.......73
Cagiva Enters into an Agreement with Kinetic Engineering.......73
Yamaha Motor to Start Production and Sales Facility in Philippines.......73
1$100
   Yamaha Motor to Set-up Second New Motorcycle Plant in Vietnam.......74
Honda to Set-up Second Motorcycle Manufacturing Facility in Vietnam.......74
TVS Motor Company Inaugurates New Factory in Karawang.......74
1$100
   Bajaj Auto Starts Pantnagar Plant.......75
TVS Motor Company Instigates New Plant.......75
Honda to Establish Second Motorcycle Manufacturing Unit.......75
Buell Plans to Enter Off-Road Motorcycle Segment.......75
1$100
   Suzuki Motor and Maruti Commence Two-Wheeler Plant in India.......76
Kawasaki to Increase Production Capacity.......76
1$100
   Bajaj Auto Limited (India).......77
BMW Group (Germany).......77
China Jialing Industrial Co. Ltd. (China).......77
Chongqing Lifan Hongda Industry (Group) Co. Ltd. (China).......77
1$100
   Ducati Motor Holding SpA (Italy).......78
Harley-Davidson, Inc. (US).......78
Hero Honda Motors Limited (India).......78
1$100
   Honda Motor Co., Ltd (Japan).......79
Honda Italia Industriale S.p.A. (Italy).......79
Honda Motorcycle & Scooter India (Private) Ltd. (India).......79
S&T Motors Co. Ltd. (South Korea).......79
1$100
   Kawasaki Heavy Industries Ltd. (Japan).......80
Piaggio (Italy).......80
Suzuki Motor Corporation (Japan).......80
1$100
   Triumph Motorcycle Limited (UK).......81
Yamaha Motor (Japan).......81
MBK Industrie SA (France).......81
Yamaha Motor India Private Limited (India).......81
1$100
   Table 6: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region/ Country – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed by Annual Sales in ‘000 Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......821$350
   Table 7: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in ‘000 Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......831$350
   Table 8: World Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Independently Analyzed by Annual Sales in ‘000 Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......841$350
   Table 9: World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in ‘000 Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......851$350
   Table 10: World 11-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region/Country – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......861$350
   Table 11: World 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......871$350
   A. Market Analysis.......88
Market Trends.......88
Women Bikers.......88
Motorcycle Manufacturers Target Baby Boomers.......88
1$100
   Tiny Motorcycles Making an Impact.......89
Design Modifications Boost the Motorbike Industry.......89
Heavyweight Motorcycles Dominate the Market.......89
Honda Dominates the US Scooter Market.......89
Growing Preference for Chinese Scooters in the US.......89
1$100
   Growth Dampeners.......90
Current & Future Analysis.......90
Table 12: US Two-Wheeler Market (2008): Percentage Share Breakdown by Category – Cruiser, Sport/Super Bike, Motocross, Sports Bike, Supermoto/Dual Sports Bike, Tourer, Endura Racing, Naked Bike, Travel Endura and Others (includes corresponding Graph/Chart).......90
1$350
   Market Statistics.......91
Motorcycles.......91
Table 13: Leading Players in the US Motorcycles Market (2009): Percentage Breakdown of Motorcycle Sales by Company – Harley-Davidson, Honda, Yamaha, Kawasaki, Suzuki, KTM, BMW, Triumph and Others (includes corresponding Graph/Chart).......91

Table 14: US Motorcycles Market (2009): Percentage Breakdown of New Motorcycle Sales by Category – Street, Dirt, Scooter, and Dual (includes corresponding Graph/Chart).......91
1$350
   Table 15: US Motorcycles Market (2009): Percentage Breakdown of New Motorcycle Rider by Gender – Male and Female.......92

Table 16: US Motorcycles Market (2009): Percentage Breakdown of New Motorcycle Rider by Marital Status –Married, Single (Never Married), Divorced, and Widowed (includes corresponding Graph/Chart).......92
Most Preferred Motorcycle Models in the US (2009).......92
1$350
   Table 17: US Motorcycles Market (2007): Percentage Breakdown of Imports by Country – Japan, China, Italy, Germany, and Others (includes corresponding Graph/Chart).......93
Cruisers.......93
Cruising Ahead.......93
Table 18: US Cruiser Bike Market (2009): Percentage Breakdown of Sales by Consumer Race – White, Hispanic, Black, Asian and Others (includes corresponding Graph/Chart).......93
1$350
   Table 19: Leading Players in the US Cruiser Motorcycle Market (2009): Percentage Breakdown by Volume Sales for Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki, Victory and Others (includes corresponding Graph/Chart).......94
Generation Y Powers Dirtbike Sales.......94
Table 20: Leading Players in the US Dirtbike Market (2009): Percentage Breakdown by Volume Sales for Honda, Yamaha, Kawasaki, KTM, Suzuki, Piaggio, and Harley-Davidson (includes corresponding Graph/Chart).......94
1$350
   Table 21: Leading Players in the US Sportsbike Market (2009): Percentage Breakdown by Volume Sales for Suzuki, Kawasaki, Honda, Buell, Ducati, Triumph, BMW, KTM, Piaggio Group and Others (includes corresponding Graph/Chart).......95

Table 22: US Sports Bike Market (2008): Percentage Breakdown of Sales by Consumer Race – White, Black, Hispanic, Asian and Others (includes corresponding Graph/Chart).......95
Competitive Scenario.......95
Foreign Threat: The Big Four – Honda, Kawasaki, Yamaha and BMW.......95
1$350
   Harley Davidson Inc. – A Review.......96
SWOT Analysis.......96
Business Strategies.......96
1$100
   Focus on Core Strengths.......97
A Historic Review.......97
Market Demographics.......97
Consumer Profile.......97
1$100
   Demographics of Motorcycle Customers in the US.......98
Touring Motorcycles.......98
1$100
   Table 23: Leading Players in the US Touring Motorcycle Market (2009): Percentage Breakdown by Volume Sales for Harley-Davidson, Honda, Kawasaki, BMW, Suzuki, and Others (includes corresponding Graph/Chart).......99
Trade Statistics in the Past.......99
Exports in 2005 & 2006.......99
Table 24: US Exports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country – Australia, Belgium, Brazil, Canada, Germany, Japan, Mexico, Netherlands, South Africa, Spain, Sweden, UK, and Others (includes corresponding Graph/Chart).......99
1$350
   Exports in 2004.......100
Table 25: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles less than 50cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart).......100

Table 26: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles Exceeding 50 cc Not Exceeding 250 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart).......100
1$350
   Table 27: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles Exceeding 250 cc Not Exceeding 500 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart).......1011$350
   Imports in 2005 & 2006.......102
Table 28: US Imports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country – Austria, Brazil, China, Germany, Italy, Japan, Spain, Taiwan, Thailand, UK, and Others (includes corresponding Graph/Chart).......102
Imports in 2004.......102
1$350
   Table 29: Top 10 US Import Sources for Motorcycles (Including Mopeds) and Cycles less than 50cc in 2004 (Volume in Units, Value in ‘000 Dollars).......103

Table 30: Top 10 US Import Sources for Motorcycles Exceeding 190 cc But Not Exceeding 250 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart).......103
1$350
   Table 31: Leading US Import Sources for Motorcycles Exceeding 250 cc But Not Exceeding 290 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart).......104

Table 32: Leading US Import Sources for Motorcycles Exceeding 800 cc But Not Exceeding 970 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart).......104
1$350
   Key US Players.......105
Polaris Industries Inc........105
B. Market Analytics.......105
Table 33: US Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Scooters Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......105
1$350
   Table 34: US Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Scooters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2006 (includes corresponding Graph/Chart).......1061$350
   Table 35: US 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Scooters Markets for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1071$350
   A. Market Analysis.......108
Current and Future Analysis.......108
Market Trends.......108
Heavy Weight Motorbikes: Experiencing Increasing Demand.......108
Demographics Having an Impact on the Industry.......108
Table 36: Canadian Market for Street Motorcycles (2008): Percentage Share Breakdown by Engine Capacity - Below 250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above (includes corresponding Graph/Chart).......108
1$350
   Table 37: Canadian Market for Offroad Bikes (2008): Percentage Share Breakdown by Engine Capacity - 125cc & Less, 126-250cc, 251cc & Above (includes corresponding Graph/Chart).......109

Table 38: Canadian Market for Motorcycles (2006): Percentage Share Breakdown of Retail Motorcycle Sales by Select Province – Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland & Labr., Nova Scotia, Ontario, Prince Edward Island, Quebec, Saskatchewan, and Others (includes corresponding Graph/Chart).......109

Table 39: Canadian Market for Motorcycles (2008): Percentage Share Breakdown of Retail Motorcycle Sales by Season - Mar – May, Jun – Aug, Sep – Nov, and Dec – Feb (includes corresponding Graph/Chart).......109
1$350
   Imports/Exports.......110
Table 40: Canadian Imports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country – Austria, Brazil, China, Germany, Italy, Japan, Taiwan, Thailand, UK, US, and Others (includes corresponding Graph/Chart).......110
1$350
   Table 41: Canadian Exports of Mopeds and Motorcycles (2005 & 2006): Percentage Share Breakdown by Country - Czech Republic, France, Germany, Japan, Norway, Poland, Russia, South Africa, Spain, UK, US, and Others (includes corresponding Graph/Chart).......1111$350
   B. Market Analytics.......112
Table 42: Canadian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......112
1$350
   Table 43: Canadian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1131$350
   Table 44: Canadian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1141$350
   A. Market Analysis.......115
Market Overview.......115
Deregulations Drive Market Growth.......115
Decline in Bike Production.......115
1$100
   Current & Future Analysis.......116
Japan Still Leads the Race in the Motorbike Segment.......116
Japan Needs to Be on Guard as Indian Companies Proffer Competition.......116
1$100
   Competitive Analysis.......117
Table 45: Leading Players in Japanese Motorcycle Market (2009): Percentage Breakdown by Volume Sales for Yamaha, Suzuki, Honda, Kawasaki, and Others (includes corresponding Graph/Chart).......117
Big Four in the Japanese Two-wheeler Market – A Strategic Comparison.......117
1$350
   Production Scenario.......118
Table 46: Japanese Motorcycles Market (2010): Breakdown of Volume Production in Thousand Units by Engine Capacity – 50cc & Below, 51cc-125cc, 126cc-250cc, and Above 250cc (includes corresponding Graph/Chart).......118
1$350
   Table 47: Japanese Motorcycles Market (2010): Percentage Share Breakdown of Volume Production by Company – Honda, Yamaha, Suzuki, Kawasaki, and Others (in Thousand Units) (includes corresponding Graph/Chart).......119

Table 48: Japanese Powered Two Wheeler Production by Engine Capacity (2001-2004) - 50cc& Less, 51-125cc, 126-250cc and above 251cc (In ‘000 Units) (includes corresponding Graph/Chart).......119
1$350
   Table 49: Japanese Powered Two Wheeler Production by Engine Capacity (2001-2004) - 50cc & Less, 51-125 cc, 126-250cc and above 251cc (In%) (includes corresponding Graph/Chart).......120
Trade Statistics.......120
Japanese Powered Two-Wheeler Exports.......120
1$350
   Table 50: Japanese Exports of Motorcycles for 2010: Percentage Share Breakdown by Engine Capacity - 50cc & Less,51-125cc, 126-250cc, and Over 250cc (includes corresponding Graph/Chart).......121

Table 51: Japanese Exports of Motorcycles (2009 & 2010): Annual Breakdown of Volume Exports to Destination Country - Europe, North America, Asia, Oceania, Africa, Latin America and Middle East (includes corresponding Graph/Chart).......121
1$350
   Table 52: Japanese Exports of Powered Two-Wheelers by Engine Capacity (2001-2004) - 50cc & Less, 51-125 cc, 126-250cc and above 251cc (In '000 Units) (includes corresponding Graph/Chart).......122
Import Statistics.......122
Table 53: Japanese Imports of Motorcycles (including Scooters) for 2008: Percentage Share Breakdown by Engine Capacity - 50cc & Less, 51-250cc, 251-500cc, 501-800cc, and Over 800cc (includes corresponding Graph/Chart).......122
Key Japanese Players.......122
1$350
   B. Market Analytics.......123
Table 54: Japanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......123
1$350
   Table 55: Japanese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1241$350
   Table 56: Japanese 11-Year Perspective for Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) , Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1251$350
   A. Market Analysis.......126
Table 57: Two-Wheeler Market in European Union (2008): Percentage Share Breakdown by Category – Naked Bikes, Sports/Super Bike, Cruiser, Supermoto/Dualsport, Travel Endura, Sports Bike, Tourer, Streetfighter, Motocross, Endura Racing and Others (includes corresponding Graph/Chart).......126
1$350
   Current and Future Analysis.......127
Traffic Congestion to Drive Two-Wheeler Demand.......127
1$100
   European Two-Wheeler Markets – Similar, Yet Different.......1281$100
   Historic Review and Competitive Analysis.......129
Table 58: Volume of Motorcycles Registered by Type During January – May, 2006 (includes corresponding Graph/Chart).......129

Table 59: Leading Players in the European Motorcycle Market (2005) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, BMW, Piaggio Group, Harley Davidson, KTM, Ducati, and Others (includes corresponding Graph/Chart).......129
1$350
   Table 60: Leading Players in the European Motorcycle Market (2004) - Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, BMW, Kawasaki, and Others (includes corresponding Graph/Chart).......130

Table 61: Leading Players in the European Scooter Market (2005) - Percentage Breakdown by Sales Volume for Piaggio Group, Yamaha, Honda, Peugeot, Kymco, Suzuki, and Others (includes corresponding Graph/Chart).......130
European Two-Wheeler Market: Historical Evolution.......130
1$350
   Late 1990’s- A Brief Background.......131
A Reversal of Trend.......131
1$100
   B. Market Analytics.......132
Table 62: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region – France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......132
1$350
   Table 63: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......1331$350
   Table 64: European Historic Review for Motorcycles, Scooters and Mopeds by Geographic Region – France, Germany, Italy, UK, Spain, Belgium & Rest of Europe Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1341$350
   Table 65: European Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1351$350
   Table 66: European 11-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region – Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Belgium and Rest of Europe for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1361$350
   Table 67: European 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1371$350
   A. Market Analysis.......138
Market Overview.......138
Current and Future Analysis - The Charge of the Motorcycle Brigade.......138
Table 68: Sales of Motorcycles by Cubic Centimeter (CC), 2007: Percentage Breakdown by Range for 80-124 CC, 125-499 CC, 500-749 CC, 750-999 CC and 1000 CC and above (includes corresponding Graph/Chart).......138
1$350
   Historic Review.......139
Table 69: Motorcycles Market in France (2005): Percentage Breakdown of Unit Sales for Yamaha, Honda, Suzuki, Kawasaki, Piaggio and Others (includes corresponding Graph/Chart).......139

Table 70: Motorcycle and Moped Production in France: 1995-2003 (In Thousand Units) (includes corresponding Graph/Chart).......139
1$350
   Key French Players.......140
Peugeot Motocycles S.A........140
B. Market Analytics.......140
Table 71: French Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......140
1$350
   Table 72: French Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1411$350
   Table 73: French 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles(Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1421$350
   A. Market Analysis.......143
Current and Future Analysis.......143
High-Powered Motorcycles Enjoy Cult Status.......143
Motorcycles Become Popular Among Different Social Classes.......143
1$100
   Table 74: German Market for Motorcycles (>50cc) for 2008: Percentage Share Breakdown by Product Category – Chopper, Classic, Enduro, Sport Bike, Super Sportster, Touring Bike/Luxury Tourer, and Others (includes corresponding Graph/Chart).......144

Table 75: Leading Players in German Motorcycles Market (2009): Percentage Breakdown by Volume Sales for BMW, Suzuki, Honda, Yamaha, Kawasaki, Harley-Davidson, and Others (includes corresponding Graph/Chart).......144
A Peek into the Past Scenario.......144
1$350
   Key German Player.......145
B. Market Analytics.......145
Table 76: German Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......145
1$350
   Table 77: German Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1461$350
   Table 78: German 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1471$350
   A. Market Analysis.......148
Current and Future Analysis.......148
Table 79: Italian Motorcycles Market (2008): Percentage Share Breakdown by Category- Naked, Sportive, Enduro, Custom, Tourism, Supermoto, Trial, Cross and Others (includes corresponding Graph/Chart).......148
Competitive Analysis.......148
1$350
   Table 80: Leading Manufacturers of Mopeds in Italy (2005) - Percentage Breakdown by Volume Sales for Piaggio (including Aprilia), MBK/Yamaha, Malaguti, Peugeot, Honda Italia, Kymco, Italjet, Benelli and Others (includes corresponding Graph/Chart).......149
Motorcycle & Moped Production in the Past.......149
Table 81: Italian Production of Motorcycles and Mopeds: 2005 & 2006 (In Thousand Units) (includes corresponding Graph/Chart).......149
1$350
   Key Italian Players.......1501$100
   B. Market Analytics.......151
Table 82: Italian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......151
1$350
   Table 83: Italian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1521$350
   Table 84: Italian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1531$350
   A. Market Analysis.......154
Overview.......154
Table 85: UK Motorcycle Market (2008): Percentage Breakdown of New Motorcycles Registered by Type – Supersport, Naked, Scooter, Adventure Sport, Custom, Sport/Tour, Trail/Enduro, and Touring (includes corresponding Graph/Chart).......154
1$350
   UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered) Type – Adventure Sport, Custom, Naked, and Scooter.......155
UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered) Type – Sport/Tour, Supersport, Trail/Enduro, and Touring.......155
UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered) Engine Capacity – 0-125 CC, 126-650CC, and 651CC+.......155
1$100
   Table 86: UK Motorcycle Market, 2007: Percentage Breakdown of New Motorcycles Registered by Type - Scooters, Sports, Naked, Dual Sport (on/off road), Custom and Touring (includes corresponding Graph/Chart).......156
Current and Future Analysis.......156
Issues Affecting the Market.......156
Increasing Demand for Two-Wheeler Transport.......156
1$350
   Demographics.......157
Two-Wheelers Replacing Cars.......157
End of Season Discounts.......157
Promotional Tactics in Two-Wheeler Market.......157
1$100
   Leading Two-Wheeler Categories in the Past.......158
Table 87: UK Market for Powered Two Wheelers in 2004 - Leading Brands Ranked by Registrations (In Units) (includes corresponding Graph/Chart).......158
Scooter Registrations in the UK in 2004 – Best Selling Brands Ranked by Engine
  Capacity.......158
1$350
   Table 88: Top New Models Launched in the UK Market During 2005 (includes corresponding Graph/Chart).......159
Imports/Exports.......159
Table 89: UK Imports of Motorcycles (2005): Percentage Share Breakdown by Product Type - Motorcycles < 50cc, Motorcycles 50cc-250cc, Motorcycles 250cc-500cc, Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters 50cc-250cc, Saddles for Motorcycles, Mopeds & Scooters, and Parts and Accessories (includes corresponding Graph/Chart).......159
1$350
   Table 90: UK Exports of Motorcycles (2005): Percentage Share Breakdown by Product Type - Motorcycles < 50cc, Motorcycles 50cc-250cc, Motorcycles 250cc-500cc, Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters 50cc-250cc, Motorcycle Side-Cars, Saddles for Motorcycles & Mopeds, Scooters, and Parts and Accessories (includes corresponding Graph/Chart).......160
Key UK Player.......160
1$350
   B. Market Analytics.......161
Table 91: UK Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......161
1$350
   Table 92: UK Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1621$350
   Table 93: UK 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1631$350
   A. Market Analysis.......164
Current and Future Analysis.......164
Competitive Analysis.......164
Table 94: Leading Motorcycle Manufacturers in Spain (2005) – Percentage Breakdown by Sales Volume for Honda, Yamaha, Suzuki, Piaggio (including Aprilia), BMW, Harley-Davidson, Kawasaki, Triumph, and Others (includes corresponding Graph/Chart).......164
1$350
   B. Market Analytics.......165
Table 95: Spanish Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......165
1$350
   Table 96: Spanish Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1661$350
   Table 97: Spanish 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1671$350
   A. Market Analysis.......168
Current and Future Analysis.......168
B. Market Analytics.......168
Table 98: Belgian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for Years 2007 through 2015 (includes corresponding Graph/Chart).......168
1$350
   Table 99: Belgian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001through 2006 (includes corresponding Graph/Chart).......1691$350
   Table 100: Belgian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart).......1701$350
   A. Market Analysis.......171
Current and Future Analysis.......171
Austria.......171
The Netherlands.......171
Dutch Market Overview.......171
Slow Acceptance of New Trends.......171
1$100
   Table 101: Leading Moped Brands in the Netherlands (2006): Percentage Share Breakdown by Brand – Aprilia, Derby, Hyosung, Kymco, Peugeot, Piaggio, TGB, Tomos, Yamaha, and Others (includes corresponding Graph/Chart).......172

Table 102: Leading Motorcycle Brands in the Netherlands (2006): Percentage Share Breakdown by Brand – Aprilia, BMW, Ducati, Harley Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, Yamaha, and Others (includes corresponding Graph/Chart).......172
1$350
   Russia.......173
Market Size and Trends.......173
Turkey.......173
Table 103: Leading Players in Turkish Motorcycle Market (2007): Percentage Breakdown by Volume Sales for Yamaha, Honda, Jinlun, Piaggio, BMW, and Others (includes corresponding Graph/Chart).......173
Switzerland.......173
1$350
   Table 104: Leading Players in the Swiss Motorcycle Market (2005) – Percentage Breakdown by Sales Volume for Honda, Yamaha, Piaggio (including Aprilia), Suzuki, Peugeot, MBK, Kawasaki, BMW and Others (includes corresponding Graph/Chart).......174
Czech Republic.......174
Market Overview.......174
Key Player in Rest of Europe.......174
KTM–Sportmotorcycle AG (Austria).......174
1$350
   B. Market Analytics.......175
Table 105: Rest of Europe Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......175
1$350
   Table 106: Rest of Europe Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1761$350
   Table 107: Rest of Europe 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years2005, 2010 and 2015 (includes corresponding Graph/Chart).......1771$350
   A. Market Analysis.......178
Overview.......178
Issues and Trends.......178
Asia-Pacific Region Continues to Drive Motorcycle Demand.......178
1$100
   Intellectual Property Rights (IPR) – A Weak Link for China.......179
China Evinces Interest in the Indian Market.......179
Plastic-bodied Gearless Scooters Accelerate Forward.......179
1$100
   Environmental Trends.......180
Vehicle Emission Norms in India.......180
Current and Future Analysis.......180
A Historic Review.......180
1$100
   B. Market Analytics.......181
Table 108: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Geographic Region – China, India and Rest of Asia Pacific Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......181
1$350
   Table 109: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds – by Product Segment for Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......1821$350
   Table 110: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds - by Geographic Region for China, India and Rest of Asia-Pacific Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1831$350
   Table 111: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds – by Product Segment for Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1841$350
   Table 112: Asia-Pacific 11-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic Region – Percentage Breakdown of Unit Sales for China, India and Rest of Asia Pacific for 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1851$350
   Table 113: Asia-Pacific 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1861$350
   A. Market Analysis.......187
Market Overview.......187
Current & Future Analysis.......187
1$100
   Chinese Two-Wheeler Industry – A Profile.......188
A Highly Fragmented Market.......188
Motorcycles – An Important Means of Transportation.......188
Electric Motorcycles Zooming in Popularity.......188
1$100
   E-Bike Price Levels Make a Difference.......189
Table 114: China Market for Electric Motorcycles (2008): Percentage Share Breakdown of Sales by Criteria – Type, Style and Price Range (includes corresponding Graph/Chart).......189
Comparative Cost Analysis of E-Bikes Versus Standard/Gasoline Vehicles -
  (Shanghai).......189
1$350
   Strict Pollution Norms Drive Four-Stroke Dominance.......190
Regulatory Policies Encourage Exports.......190
China to Focus on Increasing Export for Value Added Motorbikes.......190
Domestic Players Encounter Stiff Competition.......190
1$100
   Trends in Retail Market.......191
Chinese Overseas Two-Wheeler Sector - Exports or Dumping?.......191
Price Undercutting - An Insight into Cost Structure.......191
Intellectual Property Rights (IPR) – A Weak Link.......191
1$100
   It Pays to Develop Indigenous Design and Technology.......192
Trade Scenario.......192
A Positive Approach.......192
Government Policy.......192
1$100
   Projects Where Investment is Restricted.......193
Areas Where Foreign Investment is Restricted.......193
Outlook for Foreign Trade.......193
Key Chinese Players.......193
3$300
   B. Market Analytics.......196
Table 115: Chinese Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......196
1$350
   Table 116: Chinese Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......1971$350
   Table 117: Chinese 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......1981$350
   A. Market Analysis.......199
Indian Two-Wheeler Industry – An Introduction.......199
Impact of Slowdown on the Indian Two-Wheelers Market.......199
1$100
   Indian Two-Wheeler Industry – An Introduction.......200
A Bird’s Eye view.......200
1$100
   Market Characteristics.......201
Table 118: Leading Players in the Indian Two-Wheeler Market (2010): Percentage Breakdown by Company - Hero Honda, Bajaj Auto, TVS Motors, HMSI and Others (includes corresponding Graph/Chart).......201
1$350
   Table 119: Indian Motorized Vehicles Market (2009): Percentage Breakdown by Vehicle Type – Two Wheelers, Passenger Vehicles, Three Wheelers, and CVs (includes corresponding Graph/Chart).......202
Two-Wheeler Market – Analysis by Product Segment.......202
Motorcycles – Cruising Ahead.......202
Table 120: Indian Market for Motorcycles (2009): Percentage Breakdown by Product Segment - Economy, Executive, and Premium (includes corresponding Graph/Chart).......202

Table 121: Leading Players in Indian Motorcycles Market (Economy Segment) for 2009: Percentage Breakdown by Company - Hero Honda, Bajaj Auto, TVS Motors, and Others (includes corresponding Graph/Chart).......202
1$350
   Table 122: Leading Players in Indian Motorcycles Market (Executive Segment) for 2009: Percentage Breakdown by Company - Bajaj Auto, HMSI, Hero Honda, Yamaha, and Others (includes corresponding Graph/Chart).......203
Premium Segment.......203
New Offerings Rev up Motorcycle Market.......203
CT 100 Tops the Popularity Charts.......203
1$350
   Competitive Analysis.......204
Domestic Market Scenario – Intensely Competitive.......204
The Future.......204
1$100
   The Past.......205
Scooters – Down But Not Out.......205
Scooters Rise in Popularity.......205
1$100
   Table 123: Leading Players in Indian Scooters Market (2009): Percentage Breakdown by Company – HMSI, TVS Motors, HHML, Mahindra Kinetic, and Bajaj Auto (includes corresponding Graph/Chart).......206
Market Segmentation.......206
1$350
   Market Size.......207
Evolution.......207
1$100
   Mopeds – A Sneak Peek.......208
Market Size.......208
Looking Back.......208
Two-Wheeler Market Leaders – A Segmental Analysis.......208
Motorcycles.......208
Scooters.......208
1$100
   Table 124: Leading Players in the Indian Scooter Market (2003-2005) - Percentage Breakdown by Sales Volume for Bajaj Auto, Honda Motorcycle & Scooter, Kinetic Motor, LML, TVS Motor and Others (includes corresponding Graph/Chart).......209
Mopeds.......209
1$350
   Table 125: Leading Players in the Indian Moped Market (2003-2005) – Percentage Breakdown by Sales Volume TVS Motor, KEL and Others (includes corresponding Graph/Chart).......210
Current & Future Analysis.......210
Trends and Issues.......210
Companies Target Exports Market.......210
1$350
   Table 126: Indian Two-Wheeler Market (2010): Percentage Breakdown of Volume Exports by Major Companies - Bajaj Auto, TVS Motors, Hero Motors Ltd, HMSI and Others (includes corresponding Graph/Chart).......211
Indian Manufacturers Focus on the Growing Indonesian Market.......211
Competitive Scenario in Indian Market.......211
1$350
   Market Gears in for 125cc.......212
Motorcycles Sales Strike a New Gear.......212
Scooters Bounce Back.......212
China Evinces Interest in the Indian Market.......212
1$100
   Niche Markets Feeling the Heat of Competition.......213
Manufacturers Focus on New Product Innovations.......213
1$100
   The Indian Defense.......214
An Insight into the Consumer Perception.......214
Plastic-bodied Gearless Scooters Accelerate Forward.......214
1$100
   Shift in Consumer Attitudes.......215
Focus on Exports.......215
Table 127: Indian Two Wheeler Exports (2008): Percentage Share Breakdown by Product Segment – Motorcycles, Scooters, and Mopeds (includes corresponding Graph/Chart).......215
1$350
   Table 128: Indian Two Wheeler Exports for 2002-2005 by Company - Bajaj Auto, Hero Honda, Yamaha, HMSI, TVS Motors, and Others (In Units) (includes corresponding Graph/Chart).......216
Shift Towards Japanese Design Over Italian Design.......216
Environmental Trends.......216
Vehicle Emission Norms in India.......216
1$350
   Table 129: Emission Norms in India for Two & Three Wheelers.......217
Meeting Stage-I (India) Emission Norms.......217
Technology for Meeting Emission Norms.......217
1$350
   Indian Two-Wheeler Industry - A Historic Review.......218
Factors Fueling Growth.......218
1$100
   Key Indian Players.......2191$100
   B. Market Analytics.......220
Table 130: Indian Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (100cc & Below, 101cc-125cc and Above 125cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......220
1$350
   Table 131: Indian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (100cc & Below,101cc-125cc and Above 125cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......2211$350
   Table 132: Indian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (100cc & Below, 101cc-125cc and Above 125cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......2221$350
   A. Market Analysis.......223
Overview.......223
Current & Future Analysis.......223
Australia.......223
Overview.......223
1$100
   Zooming Motorcycle Market.......224
Table 133: Motorcycle Sales in Australia by Major Segments for Year 2010 (Sales in Units) (includes corresponding Graph/Chart).......224
1$350
   Leading Motorcycle Brands.......225
Table 134: Leading Manufacturers in Australian Motorcycle Market (2010): Percentage Breakdown by Volume Production for Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, KTM and Others (In Units) (includes corresponding Graph/Chart).......225
1$350
   Asean.......226
Table 135: Motorcycle Sales in Major ASEAN Countries for Years 2009 and 2010 (Sales in ‘000 Units) (includes corresponding Graph/Chart).......226
1$350
   Table 136: ASEAN Motorcycles and Scooters Market (2009 & 2010): Percentage Breakdown of Volume Production by Country- Indonesia, Thailand, Philippines and Malaysia (includes corresponding Graph/Chart).......227
Hong Kong.......227
Table 137: Hong Kong Market for Motorcycles (2006): Percentage Market Share by Leading Players – Honda, Kawasaki, Suzuki, Tiger, Yamaha, and Others (includes corresponding Graph/Chart).......227
Indonesia.......227
An Overview of Domestic Motorcycle Industry.......227
1$350
   Motorcycles – A Look at the Recent Past.......2281$100
   Hike in Fuel Prices Affects Production.......229
Rise in Interest Rates Slows Down Market in 2006.......229
1$100
   Country to Witness Rise in Production Capacity.......230
Demand for Automated Scooters Continue to Soar.......230
Chinese Players Face Slump in Sales in the Indonesian Market.......230
Indonesian Motorbike Market Dominated by Japanese Players.......230
1$100
   Competitive Landscape.......231
Table 138: Leading Players in Indonesian Motorcycle Market (2009): Percentage Breakdown by Volume Sales for Honda, Yamaha, Suzuki, and Others (includes corresponding Graph/Chart).......231

Table 139: Motorcycles Market in Indonesia (2006): Percentage Share Breakdown by Type - Automatic Scooter, Cub, Sport Bike, and Others (includes corresponding Graph/Chart).......231
1$350
   Table 140: Leading Players in Indonesian Motorcycles (Cubs) Market (2006): Percentage Share Breakdown by Company – Honda, Suzuki, Yamaha, and Others (includes corresponding Graph/Chart).......232

Table 141: Motorcycles Market in Indonesia (2006): Percentage Share Breakdown of Leading Models - Honda Supra Fit, Honda Supra X125, Suzuki Smash, Yamaha Jupiter Z, Yamaha Jupiter MX, Yamaha Mio, Yamaha Vega R, and Others (includes corresponding Graph/Chart).......232
Market Musings.......232
1$350
   Table 142: Indonesian Production of Motorcycles (2006): Percentage Share Breakdown by Company - Honda, Kanzen, Kawasaki, Kymco, Suzuki, Vespa Piaggio, and Yamaha (includes corresponding Graph/Chart).......233
Malaysia.......233
Malaysian Motorcycle Industry – A Profile.......233
1$350
   Table 143: Leading Motorcycle Makers in Malaysia (2005) – Percentage Breakdown by Market Share for Honda Malaysia Sdn., Bhd., Motosikal Dan Enjin Nasional Sdn., Bhd., Yamaha Motors Sdn., Bhd., Suzuki Malaysia Sdn., Bhd. And Others (includes corresponding Graph/Chart).......234
Factors Influencing Motorcycle Demand.......234
Traffic Jams.......234
Rural Undeveloped Roads.......234
Parking Rates.......234
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   Ideal for Lower Income Group.......235
Factors Hampering Motorcycle Market Growth.......235
Wider Roads.......235
Motorcycle Accidents.......235
Low Fuel Prices.......235
Credit Facilities & Lower Interest Rate.......235
Motorcycle Theft.......235
1$100
   Competitive Analysis.......236
Key Malaysian Player.......236
Motosikal Dan Enjin Nasional Sdn. Bhd.......236
Philippines.......236
Marketplace Description.......236
Taiwan.......236
Overview of Two-Wheeler Industry.......236
1$100
   Table 144: Leading Players in Taiwanese Motorcycle Market (2009): Percentage Breakdown by Volume Sales for Kwang Yang, Taiwan Yamaha, San Yang, Tailing, and Others (includes corresponding Graph/Chart).......237

Table 145: Export of Motorcycles During January- April, 2006 (includes corresponding Graph/Chart).......237
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   Table 146: Powered Two-Wheeler Market in Taiwan (2007-2015): Annual Sales Volume for Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds ('000 Units) (includes corresponding Graph/Chart).......238

Table 147: Powered Two-Wheeler Market in Taiwan (2001-2006): Annual Sales Volume for Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds ('000 Units) (includes corresponding Graph/Chart).......238
1$350
   Table 148: Powered Two-Wheeler Market in Taiwan (2005, 2010 & 2015): Percentage Breakdown of Volume Sales for Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds (includes corresponding Graph/Chart).......239
Production Scenario in the Past.......239
San Yang Leads the Race.......239
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   Table 149: Leading Motorcycle Makers in Taiwan (2001-2004) Ranked by Production Volume - San Yang, Kwang Yang, Taiwan Yamaha, Tailing & Others (In '000 Units) (includes corresponding Graph/Chart).......240

Table 150: Leading Motorcycle Makers in Taiwan (2001-2004) - Percentage Breakdown by Production Volume for San Yang, Kwang Yang, Taiwan Yamaha, Tailing & Others (includes corresponding Graph/Chart).......240
1$350
   Key Taiwanese Players.......241
Her Chee Industrial Co., Ltd........241
Kwang Yang Motor Co., Ltd.......241
KYMCO.......241
Motive Power Industry Co., Ltd........241
Sanyang Industry Co., Ltd........241
Tai Ling Motor Co........241
1$100
   Yamaha Motor Taiwan Co., Ltd.......242
Thailand.......242
Market Overview.......242
Table 151: Leading Motorcycle Makers in Thailand (2009) – Percentage Breakdown by Volume Sales for Asian Honda Motor Co., Ltd., Yamaha Motors (Thailand), Thai Suzuki Motor Co., Ltd., Kawasaki Motors Corp., and Others (includes corresponding Graph/Chart).......242
1$350
   Table 152: Motorcycle Registrations in Thailand (2010): Percentage Breakdown by Type -Family Bikes, Automatic Transmission, Family Sport and Sport Bikes (includes corresponding Graph/Chart).......243

Table 153: Motorcycles Market in Thailand (2004- 2008): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart).......243
1$350
   Table 154: Thai Production of Motorcycles (2006): Percentage Breakdown by Company – Honda, JRD, Kawasaki, Suzuki, Tiger, Yamaha, and Others (includes corresponding Graph/Chart).......244
Vietnam.......244
Market Overview.......244
Motorcycle Industry Set for a Leap.......244
1$350
   Table 155: Leading Players in Motorcycles Market of Vietnam (2009): Percentage Breakdown by Volume Sales for Honda, Yamaha, and Others (includes corresponding Graph/Chart).......245
Motorcycles Production to Receive a Boost.......245
Role of Government in Vietnamese Motorcycle Market.......245
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   Affordability - The Key Criteria.......246
The Chinese Threat.......246
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   Market in Recent Past.......247 1$100
   Table 156: Motorcycles Market in Vietnam (2000-2005): Annual Sales Volume (In '000 Units) (includes corresponding Graph/Chart).......248
South Korea.......248
Highway Ban Spells Doom for Heavy Motorcycles.......248
Pakistan.......248
1$350
   Table 157: Leading Motorcycle Players in Pakistan, 2005: Percentage Breakdown of Market Share for Atlas Honda, Dawood Yamaha, Suzuki Motorcycles Pakistan Ltd., Saigol Oingqi and Rustam & Sohrab (includes corresponding Graph/Chart).......249
B. Market Analytics.......249
Table 158: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......249
1$350
   Table 159: Rest of Asia-Pacific Historic Review for Motorcycles and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......2501$350
   Table 160: Rest of Asia-Pacific 11-Year Perspective for Motorcycles (Below 250cc,250cc-500cc and Above 500cc) and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles and Scooters for 2005, 2010 and 2015 (includes corresponding Graph/Chart).......2511$350
   A. Market Analysis.......252
Motorcycles Market: An Overview.......252
Current & Future Analysis.......252
Major Drivers.......252
1$100
   Price: Major Deterrent to Personal Ownership.......253
Historic Review.......253
Brazil.......253
Overview and Competitive Analysis.......253
1$100
   Table 161: Leading Players in Brazilian Motorcycle Market (2007 & 2009): Percentage Breakdown by Volume Sales for Honda, Yamaha, Sundown, and Others (includes corresponding Graph/Chart).......254
Colombia.......254
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   Table 162: Leading Players in Colombian Motorcycles Market (2006): Percentage Share Breakdown by Company – Suzuki, Yamaha, Honda, Auteco, and Others (includes corresponding Graph/Chart).......255
B. Market Analytics.......255
Table 163: Latin American Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......255
1$350
   Table 164: Latin American Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......2561$350
   Table 165: Latin American 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......2571$350
   A. Market Analysis.......258
Current & Future Analysis.......258
Israel.......258
Market Overview.......258
1$100
   Historic Review.......259
Table 166: Israel Two-Wheelers Market (2000- 2005): Annual Sales Volume by Engine Capacity (Upto 50cc, 51cc-250 cc, and Above 251cc) (In Units) (includes corresponding Graph/Chart).......259

Table 167: Two-Wheelers Market in Israel - Price Range by Engine Capacity.......259
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   B. Market Analytics.......260
Table 168: Rest of World Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding Graph/Chart).......260
1$350
   Table 169: Rest of World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment – Motorcycles (Below 250cc, 250cc- 500cc and Above 500cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart).......2611$350
   Table 170: Rest of World 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment – Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......2621$350
  
Total Companies Profiled: 167 (including Divisions/Subsidiaries - 230)

Region/Country Players

The United States 43 Canada 1 Japan 4 Europe 67 France 5 Germany 7 The United Kingdom 11 Italy 26 Spain 4 Rest of Europe 14 Asia-Pacific (Excluding Japan) 114 Latin America 1
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