Welcome : Guest
  • Only Report Titles
  • Titles & Keywords

MOBILE YELLOW PAGES - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Mobile Yellow Pages in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 37 companies including many key and niche players such as AT&T, YP Holdings LLC, Dex One Corporation, Pages Jaunes Groupe, Seat Paigne Gialle, SuperMedia Inc., hibu Plc, Yellowbook, and Yellow Pages Group. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-7741
Price : $4500
Companies : 37
Pages : 205
Date : August, 2012
Market Data Tables : 54

Complimentary Market Brief:


Request a Complimentary Copy of the Report Insights, Key Findings, Drivers, Trends, Program Sources, and Methodology.
Salutation:
First Name:
Last Name:
Email ID: (Domain Specific Email Required)
Company:
NOTE: Generic Email IDs such as AOL, Hotmail, Yahoo, Gmail, MSN etc. cannot be used

 TABLE OF CONTENTS

  MOBILE YELLOW PAGES (Complete Report) Pages : 205   | $4500
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS  
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Mobile Yellow Pages.....I-3
  
II. EXECUTIVE SUMMARY44$2350
  1. INDUSTRY OVERVIEW.....II-16 $595  
   Yellow Pages Industry Gets a Face Lift, Mobile to Emerge as a Winner.....II-1
Mobile Yellow Pages and Advertising- A Nascent, Yet High Potential Markets.....II-1
1$100
   Growing Mobile Phone Usage Drives Mobile Yellow Pages Market.....II-2 1$100
   Table 1: Popular Uses of Smartphones (includes corresponding Graph/Chart).....II-3
Most Researched Local Business Categories on Mobile Devices (2011).....II-3
1$350
   Mobile Local Search to Outpace Desktop Local Search.....II-4
Digital Expansion to Pep up Yellow Pages Revenues.....II-4
Mobile Yellow Pages Apps on the Rise.....II-4
1$100
   Apps used to Find Local Business.....II-5
LBA Drives Mobile Based Ad Services.....II-5
Opportunities in Mobile Yellow Pages Market.....II-5
1$100
   Cross Device Targeting: A Key Analytics Solution.....II-6
Outlook.....II-6
1$100
  2. YELLOW PAGES MARKET.....II-78 $1450  
   A Curtain Raiser.....II-7
Table 2: Global Advertising Market (2011): Percentage Share Breakdown by Format- TV, Direct Mail, Newspapers, Internet, Yellow Pages, Magazines, Radio and Others (includes corresponding Graph/Chart).....II-7
1$350
   Threat of Obsolescence Looms over Printed Yellow Pages Market.....II-8
Yellow Pages Industry Increasingly Takes the Digital Route.....II-8
1$100
   Mobile Local Services: The Digital Future.....II-9
Tablets Foray into Yellow Pages Market.....II-9
1$100
   Mobile Search Apps on a Roll.....II-10
SMEs Keen to go Digital.....II-10
Table 3: Advertising Spend by Local SMEs (2010): Percentage Share Breakdown by Channel- Yellow Pages, Newspaper, Website, Direct Mail, Magazines, Radio and Others (includes corresponding Graph/Chart).....II-10
Customers Display Preference for Newer Search Channels.....II-10
1$350
   Print Yellow Pages Market under Pressure.....II-11
Print YP Still Significant, But Quickly Losing Momentum.....II-11
1$100
   Table 4: Global Yellow Pages Market (2011): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart).....II-12
Brand Recognition Drives Customer Preference for IYPs.....II-12
Why is the Yellow Pages Industry Sluggish?.....II-12
Internet Yellow Pages Threatened by Alternate Channels.....II-12
1$350
   Table 5: Local Search Market (2011): Percentage Share Breakdown of Searches by Format (includes corresponding Graph/Chart).....II-13
Yellow Pages Face Stiff Competition from Search Engines.....II-13
Google Suppresses Referrals to YP Directories.....II-13
Yellow Page Companies Attempt to Play Safe.....II-13
1$350
   YP Publishers Diversify to Stay Ahead.....II-14
Ban against Distribution of Print YP.....II-14
1$100
  3. INSIGHT INTO MOBILE ADVERTISING.....II-153 $295  
   Mobile Advertising: An Overview.....II-151$100
   Personalized Nature of Advertising.....II-16
Mobile Advertising Poses Challenges to Conventional Media.....II-16
Opt-in Advertising: Giving Consumer the Choice.....II-16
Select Trends in Mobile Marketing and Mobile Advertising Market.....II-16
1$100
   Challenges Facing Mobile Ad Market.....II-171$100
  4. LOCATION BASED ADVERTISING.....II-185 $395  
   Location Based Advertising – Dawn of A New Era in Advertising.....II-18
Growing Interest Among Stakeholders.....II-18
1$100
   Smart Phones Provide the Needed Impetus.....II-19
Most Visited Websites on Smartphones (2011).....II-19
1$100
   Popular Search Engines Topics on Smartphones (2011).....II-20
LBA: A Boon for Merchants.....II-20
Privacy Concerns Remain Big Issue.....II-20
Opt-In, Opt-Out: Necessary for LBA Growth.....II-20
1$100
   Benefits of LBA to Retailers.....II-21
Teething Challenges.....II-21
1$100
   Growth Drivers for LBA.....II-221$100
  5. SERVICE OVERVIEW.....II-233 $295  
   Mobile Yellow Pages.....II-23
Classification of Mobile Search Function.....II-23
1$100
   Print Yellow Pages.....II-24
Advantages.....II-24
Disadvantages.....II-24
Businesses Most Searched on Print Yellow Pages During the Period 2006-2010.....II-24
1$100
   Internet Yellow Pages.....II-25
Advantages.....II-25
Businesses Most Searched on Internet Yellow Pages During the Period
  2009-2010.....II-25
1$100
  6. SERVICE INTRODUCTIONS.....II-267 $595  
   Yellow Pages Group Unveils the Yellow Pages 360° Solution.....II-26
Etisalat to Unveil Etisalat Mobile Yellow Page Application.....II-26
Umniah Launches Yellow Pages Service for Mobile Phones.....II-26
YPG Launches Digital Search Products for Mobile Phones.....II-26
1$100
   Yellowbook Rolls Out Yellow Pages Application for Android™ Tablets.....II-27
ImmersiFind Unveils a New Local Search and Internet Directory Service for Front Door
  Direct in Colorado.....II-27
1$100
   AT&T Unveils Updated YP(SM) Yellow Pages App.....II-28
Egypt Yellow Pages Launches adaffix Caller Lookup and AutoSuggest Apps.....II-28
1$100
   Sensis Unveils Innovative Customized App for Apple iPad.....II-29
YellowPages Unveils Innovative Deals App.....II-29
Dex One Introduces DexKnows.com Android App.....II-29
1$100
   Avantar Launches Yellow Pages App for Apple’s iPad.....II-30
Grey Lines Unveils ‘City Xplorer’, the Mobile’s Yellow Pages Software.....II-30
Egypt Yellow Pages Rolls Out New Search Application.....II-30
1$100
   Turkey Yellow Pages Enters into Partnership with vSplash for Mobile Web
  Presence.....II-31
Yellow Pages Group Releases YellowPages.ca™ Mobile App for Windows Phone
  Devices.....II-31
Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg.....II-31
1$100
   Yellow Pages Group Rolls Out Multimedia Ad Campaign.....II-32
YPG Unveils Mobile Search Application for iPhone and BlackBerry.....II-32
Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in Beta Version.....II-32
1$100
  7. RECENT INDUSTRY ACTIVITY.....II-337 $595  
   Frontier Communications and The Berry Company Extend Partnership.....II-33
Yell Group Changes Name to hibu Plc.....II-33
TMP Directional Liquidates Business.....II-33
AT&T Divests Majority Share in Yellow Pages Business.....II-33
Yellow Pages Group to Take Over Canpages.....II-33
1$100
   eBay Acquires WHERE.com.....II-34
Yell Announces Acquisition of Znode.....II-34
Sensis Partners with Yelp for New Mobile Search Website.....II-34
Poynt Inks Agreement with Yellow Pages.....II-34
1$100
   Egypt Yellow Pages Signs Partnership Agreement with Sarmady.....II-35
Egypt Yellow Pages to Partner with Foursquare.....II-35
Global Yellow Pages Enters into Joint Ventures with Quality Business Solutions and
  OneEmpower.....II-35
1$100
   Local Insight Media Files for Bankruptcy and Changes Name to The Berry Company,
  LLC.....II-36
Yellow Pages Association now Becomes The Local Search Association.....II-36
Local.com Renews and Expands Distribution Agreement with Idearc Media.....II-36
1$100
   Yellow Pages and TELUS Enter into a Partnership Agreement.....II-37
Yellowbook Enters into a Partnership Deal with Adaffix.....II-37
Yellow Pages Group Acquires Enquiro.....II-37
Yellow Pages Group Re-Brands.....II-37
Yellow Pages Acquires Cimarron Global.....II-37
1$100
   R. H. Donnelley Emerges from Bankruptcy as Dex Media.....II-38
LB2 Group Takes Over Ketchum Directory Advertising.....II-38
Local Insight Regatta Merges Subsidiaries.....II-38
Yellow Pages Group Forms Partnership with Marchex.....II-38
1$100
   R.H. Donnelley Enters into Partnership with Innovectra.....II-391$100
  8. FOCUS ON SELECT GLOBAL PLAYERS.....II-403 $295  
   AT&T (US).....II-40
YP Holdings LLC (US).....II-40
Dex One Corporation (US).....II-40
Pages Jaunes Groupe (France).....II-40
1$100
   Seat Paigne Gialle (Italy).....II-41
SuperMedia Inc (US).....II-41
hibu Plc. (UK).....II-41
1$100
   Yellowbook (US).....II-42
Yellow Pages Group (Canada).....II-42
1$100
  9. GLOBAL MARKET PERSPECTIVE.....II-43   
   Table 6: World Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....II-431$350
   Table 7: World 10-Year Perspective for Mobile Yellow Pages Market by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....II-441$350
III. MARKET41$2150
  1. THE UNITED STATES.....III-111 $950  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Yellow Pages Industry - A Brief Overview.....III-1
Table 8: US Advertising Market (2011): Percentage Share Breakdown of Revenues by Medium (includes corresponding Graph/Chart).....III-1
1$200
   Table 9: Leading Players in the US Yellow Pages Market (2010): Percentage Breakdown of Revenues for DexOne, AT&T Advertising Solutions, Eniro, SuperMedia, PagesJaunes, Seat SpA, Yellow Media and Others (includes corresponding Graph/Chart).....III-2
Online Yellow Pages Market Surges.....III-2
Table 10: US Yellow Pages Market (2007 & 2011): Percentage Share Breakdown of Usage by Format (includes corresponding Graph/Chart).....III-2
1$200
   Mobile Yellow Pages Industry Races Ahead.....III-3
Mobile Devices: A Promising Medium for Local Search.....III-3
Sources Used for Finding Local Businesses in the US (2011).....III-3
1$75
   Service Introductions.....III-42$150
   Recent Industry Activity.....III-63$225
   Select Players.....III-92$150
   B. Market Analytics.....III-11
Table 11: The US Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-11
1$200
  2. CANADA.....III-125 $495  
   A. Market Analysis.....III-12
Current and Future Analysis.....III-12
Service Introductions.....III-12
2$150
   Recent Industry Activity.....III-141$75
   Select Player.....III-151$75
   B. Market Analytics.....III-16
Table 12: Canadian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-16
1$200
  3. JAPAN.....III-171 $200  
   A. Market Analysis.....III-17
Current and Future Analysis.....III-17
B. Market Analytics.....III-17
Table 13: Japanese Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-17
1$200
  4. EUROPE.....III-183 $395  
   A. Market Analysis.....III-18
Current and Future Analysis.....III-18
1$75
   B. Market Analytics.....III-19
Table 14: European Recent Past, Current & Future Analysis for Mobile Yellow Pages Market by Geographic Region- France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-19
1$200
   Table 15: European 10-Year Perspective for Mobile Yellow Pages by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-201$200
  4a. FRANCE.....III-212 $200  
   A. Market Analysis.....III-21
Current and Future Analysis.....III-21
Select Player.....III-21
1$75
   B. Market Analytics.....III-22
Table 16: French Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-22
1$200
  4b. GERMANY.....III-231 $200  
   A. Market Analysis.....III-23
Current and Future Analysis.....III-23
B. Market Analytics.....III-23
Table 17: German Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-23
1$200
  4c. ITALY.....III-242 $200  
   A. Market Analysis.....III-24
Current and Future Analysis.....III-24
Select Player.....III-24
1$75
   B. Market Analytics.....III-25
Table 18: Italian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-25
1$200
  4d. THE UNITED KINGDOM.....III-262 $200  
   A. Market Analysis.....III-26
Current and Future Analysis.....III-26
Recent Industry Activity.....III-26
Select Player.....III-26
1$75
   B. Market Analytics.....III-27
Table 19: The UK Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-27
1$200
  4e. SPAIN.....III-281 $200  
   A. Market Analysis.....III-28
Current and Future Analysis.....III-28
B. Market Analytics.....III-28
Table 20: Spanish Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-28
1$200
  4f. RUSSIA.....III-291 $200  
   A. Market Analysis.....III-29
Current and Future Analysis.....III-29
B. Market Analytics.....III-29
Table 21: Russian Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-29
1$200
  4g. REST OF EUROPE.....III-303 $295  
   A. Market Analysis.....III-30
Current and Future Analysis.....III-30
Service Introductions.....III-30
Recent Industry Activity.....III-30
1$75
   Select Players.....III-311$75
   B. Market Analytics.....III-32
Table 22: Rest of European Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-32
1$200
  5. ASIA-PACIFIC.....III-334 $395  
   A. Market Analysis.....III-33
Current and Future Analysis.....III-33
Robust Mobile Ad Market to Boost Prospects for Mobile Yellow Pages.....III-33
Service Introductions.....III-33
1$75
   Recent Industry Activity.....III-341$75
   Select Player.....III-351$75
   B. Market Analytics.....III-36
Table 23: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-36
1$200
  6. LATIN AMERICA.....III-371 $200  
   A. Market Analysis.....III-37
Current and Future Analysis.....III-37
B. Market Analytics.....III-37
Table 24: Latin American Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-37
1$200
  7. REST OF WORLD.....III-384 $395  
   A. Market Analysis.....III-38
Current and Future Analysis.....III-38
Service Introductions.....III-38
1$75
   Recent Industry Activity.....III-391$75
   Select Player.....III-401$75
   B. Market Analytics.....III-41
Table 25: Rest of World Recent Past, Current & Future Analysis for Mobile Yellow Pages Market Independently Analyzed with Annual Revenues in US$ Million for Years 2009 Through 2018 (includes corresponding Graph/Chart).....III-41
1$200
IV. COMPETITIVE LANDSCAPE 110$995
  
Total Companies Profiled: 37 (including Divisions/Subsidiaries - 41)

Region/Country                 Players

The United States                 12    
Canada                             1
Europe                             8
     France                        1
     The United Kingdom            2
     Italy                         1
     Rest of Europe                4
Asia-Pacific (Excluding Japan)    11 
Latin America                      1
Africa                             3
Middle-East                        2
Caribbean                          3
Click here to request a full table of contents and more details on this project.		  
 
 

© Global Industry Analysts, Inc., USA. All Rights Reserved.
Visa Master American Verisign