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MOBILE BANKING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Mobile Banking in Millions (Number of Users).The report provides separate comprehensive analytics for US, Canada, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015. The report profiles 215 companies including many key and niche players worldwide such as Bank of America Corp., Barclays Bank Plc, BB & T Corp., Citibank N.A, JPMorgan Chase & Co., Lloyds TSB Bank Plc, The PNC Financial Services Group, Inc., Wells Fargo & Company, ClairMail, Inc, Firethorn Holdings, LLC, Fronde Anywhere Ltd., Fundamo (Pty) Ltd., Macalla Software Ltd., mFoundry, MI-PAY Ltd., Monitise plc, Monitise Americas, MShift, Inc., and Sybase Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-6073
Price : $3950
Companies : 215
Pages : 1117
Date : February 2010
Market Data Tables : 236

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 TABLE OF CONTENTS

  MOBILE BANKING (Complete Report) Pages : 1117   | $3950
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2  
   Data Interpretation & Reporting Level.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY75$2250
  1. INDUSTRY OVERVIEW.....II-17 $500  
   Multi-Channel Banking – The New Mantra for Banking Sector.....II-1
Comparative Analysis of Various E-Banking Channels.....II-1
1$100
   Mobile Financial Services Market – An Overview.....II-2
Table 1: Mobile Phone Penetration in Select Countries (includes corresponding Graph/Chart).....II-2
1$300
   Mobile Banking Market – An Overview.....II-3
Growth of Mobile Banking Across Geographical Markets.....II-3
Mobile Banking – At a Glance.....II-3
1$100
   Mobile Banking – Serving the Un-Banked.....II-41$100
   Current & Future Analysis.....II-5
Factors Influencing Mobile Banking Market.....II-5
Convenience.....II-5
1$100
   Reduced Transaction Costs.....II-6
Factors Influencing Growth in the Mobile Banking.....II-6
Market Restraints.....II-6
1$100
   Factors Restraining Market Growth.....II-7
1$100
  2. MARKET DYNAMICS.....II-85 $500  
   Expanding Mobile Banking Market – A Reflection of Changing Banking Patterns.....II-8
Mobile Banking Opportunities for Various Market Participants.....II-8
1$100
   Mobile Banking – Potential Growth Opportunities.....II-9
Integration of Mobile Phones & Self-Service Channels.....II-9
Personalization & Customization.....II-9
Location-Based Services & Loyalty.....II-9
Recession Fosters Demand for Mobile Banking.....II-9
Consumer Behavior and Usage Pattern of Mobile Banking Services.....II-9
1$100
   Mobile Internet & Advanced Technologies Propel Mobile Banking Market.....II-10
Factors Driving Adoption of Advanced Mobile Banking Services.....II-10
Growing Penetration of 3G and Smartphones.....II-10
1$100
   Table 2: % of 3G and Smartphone Customers Using Mobile Banking Services (2009): Breakdown for Web Browser, Client Application and SMS-Based Service (includes corresponding Graph/Chart).....II-11
Mobile Banking: Technology Perspective.....II-11
1$300
   Marketing Opportunities for Mobile Banking.....II-12
1$100
  3. PRODUCT OVERVIEW.....II-139 $700  
   Mobile Banking – A Conceptual Definition.....II-13
Prerequisites for Availing Mobile Banking Services.....II-13
1$100
   Factors Influencing Banks’ Adoption of Mobile Banking Technology.....II-14
Classification of Mobile Banking Services.....II-14
Push & Pull Services.....II-14
Transaction-Based and Enquiry-Based Services.....II-14
1$100
   Additive Banking.....II-15
Transformational Banking.....II-15
Delivery of Mobile Banking Services.....II-15
Mobile Banking with SMS.....II-15
1$100
   Benefits and Drawbacks of SMS Banking.....II-16
Mobile Banking with WAP.....II-16
1$100
   Mobile Web – Advantages & Disadvantages.....II-17
Downloadable Application.....II-17
1$100
   Mobile Client Applications – Advantages & Disadvantages.....II-18
SMS with Mobile Web (SMS with WAP Push).....II-18
SMS with Mobile Web – Benefits & Drawbacks.....II-18
Secure SMS.....II-18
1$100
   Secure SMS – Benefits & Drawbacks.....II-19
Mobile Banking Business Models.....II-19
Bank-Led Model.....II-19
1$100
   Bank-Focused Model.....II-20
Non-Bank-Led Model.....II-20
Mobile Banking Services – An Overview.....II-20
2$200
  4. MOBILE BANKING – TECHNOLOGY COMPONENTS.....II-223 $300  
   Technology Components of Mobile Banking.....II-221$100
   Mobile Handset.....II-23
Role of Advanced Handsets.....II-23
Mobile Network Technologies.....II-23
1$100
   Description of Select Mobile Channel Technologies.....II-24
Features of Mobile Channel Technologies.....II-24
1$100
  5. CHALLENGES FACING MOBILE BANKING MARKET.....II-254 $400  
   Security of Mobile Banking Services – A Major Concern.....II-25
Potential Threats Faced by Mobile Banking Services.....II-25
1$100
   Security Provisions & Customers.....II-261$100
   Interoperability.....II-27
Scalability & Reliability.....II-27
Application Distribution.....II-27
Network-Related Issues.....II-27
1$100
   Lack of Common Standards & Regulations.....II-28
Customer Authentication.....II-28
Other Challenges.....II-28
1$100
  6. PRODUCT/SERVICE INTRODUCTIONS.....II-2923 $1300  
   Petra and Caxton FX Release Touchstone Mobile.....II-29
MMV and Citibank Release Citi Mobile Banking.....II-29
Telcel Teams Up with Banamex to Introduce SMS-Mobile Banking.....II-29
IFIC Bank Launches SMS Banking Service.....II-29
Lloyds Launches On Demand Text Balance Service.....II-29
1$100
   Metavante, Monitise Introduce Text Message Banking Service.....II-30
Rwandatel to Launch Mobile Banking Service.....II-30
PSCU Launches Mobile Banking Service.....II-30
EFICI Unveils EFICASH™.....II-30
1$100
   Zain to Launch Mobile Banking Service.....II-31
Yes Bank to Launch ‘Pay Anyone’ Mobile Payment Solution.....II-31
Citibank and Telkomsel Introduce Citi Mobile-Thin Client.....II-31
Fifth Third Bank Unveils Mobile Banking Service.....II-31
MTN to Introduce MTN MobileMoney.....II-31
Citibank Launches Mobile Banking Service.....II-31
1$100
   Sun Microsystems and C-SAM Launch New Mobile Banking Solution.....II-32
Commonwealth Bank Introduces Mobile Internet Banking Services.....II-32
NBD Unveils MoBanking.....II-32
Fiserv Unveils Mobile Money FastTrack.....II-32
1$100
   MCB Unveils MCB Mobile.....II-33
Postbank Unveils Mobile Phone Banking Services.....II-33
Prudential Bank Unveils SMS Banking and Website.....II-33
Velcom and Priorbank to Introduce SMS- Banking Service.....II-33
Bangkok Bank Launches Mobile Internet Banking Service.....II-33
1$100
   CO-OP Financial Services Launches Mobile Banking Solution.....II-34
Housing Finance Bank to Launch Mobile Banking Service in Rural Uganda.....II-34
Telesom Introduces Zad Mobile Banking in Somalia.....II-34
mFoundry Upgrades mBanking Suite to Include SMS and WAP Modes.....II-34
1$100
   Emirates NBD to Collaborate with Etisalat for New Mobile Banking Service.....II-35
Mobilink Introduces Mobile Banking Service in Alliance with Citibank.....II-35
CCU Upgrades Online Banking Suite with Mobile Banking.....II-35
Monitise Americas Unveils Mobile Money Functionality on App Store.....II-35
1$100
   CKI Launches Virtual Machine Mobile Banking Services in English.....II-36
Dubai Bank Introduces Dubai Bank Mobile Service.....II-36
Sybase 365 Rolls out Sybase® mBanking 365™.....II-36
OCBC Bank Introduces Mobile Banking Service.....II-36
1$100
   Harland Launches Cavion Mobile Banking Professional.....II-37
Barclays Bank Launches ‘Hello Money’ Mobile Banking Service.....II-37
Fiserv Unveils Premier Mobile Banking Solution.....II-37
SIB to Introduce Mobile Banking Services.....II-37
Corporation Bank & RCom to Provide Mobile Banking Service.....II-37
1$100
   BOI to Launch Mobile Banking Solution.....II-38
Bank Sohar Unveils SMS Banking Service.....II-38
Bank of Ayudhya Unveils Krungsri SMS Banking Facility.....II-38
Suncorp Unveils Browser-Powered Mobile Phone Banking.....II-38
Bank of Sharjah and CR2 Unveil BankWorld Internet and Mobile.....II-38
1$100
   Kinzna Unveils Mobile Banking, ATM Services.....II-39
SCB Unveils SCB Mobile Banking.....II-39
Verizon and Firethorn Unveil Mobile Banking Solutions.....II-39
Citibank and Indosat Introduces Mobile E-Banking Service.....II-39
Fidelity Releases FIS Mobile Banking and Bill Pay.....II-39
1$100
   NAB Introduces SMS Banking Service.....II-40
Banco De Bogota Unveils Mobile Banking Service.....II-40
JSC Unveils Integrated Internet and Mobile Banking Platform.....II-40
UBI to Introduce Mobile Banking.....II-40
Banner Bank Introduces Mobile Banking Service.....II-40
E-Trade Unveils Mobile Banking and Brokerage Service.....II-40
1$100
   BNB Unveils Mobile Banking Service.....II-41
Huntington Unveils Mobile Banking Service.....II-41
Wamu Releases Mobile Banking Service.....II-41
IBC Bank Announces Bilingual Mobile Banking Application.....II-41
Citibank to Launch Mobile Financial Services.....II-41
1$100
   Cpni Upgrades PATbank Mobile Banking Platform.....II-42
Sprint Unveils MyMoneyManager.....II-42
ANZ Vietnam Unveils Mobile Banking Service in Hanoi.....II-42
CPNI Provides Upgraded Version of Mobile Banking Service.....II-42
1$100
   Standard Chartered Introduces New Mobile Banking Solution.....II-43
ClairMail Announces ClairMail Mobile Banking Web System for iPhone.....II-43
Telefonica to Provide m-Banking Services Across Latin America.....II-43
SBI, BOI and UBI to Launch M-Banking.....II-43
GCB to Launch Mobile Banking Services.....II-43
RBC Introduces Mobile Banking Services.....II-43
1$100
   Lloyds TSB Introduces Mobile Phone Banking Services.....II-44
Equity Bank Unveils Eazzy 24/7 Service.....II-44
BoQ to Introduce BankLink Mobile.....II-44
Bellco Credit Union Introduces Mobile Banking Services.....II-44
mFoundry Introduces iPhone Mobile Banking Solution.....II-44
1$100
   ICICI Bank Unveils iMobile.....II-45
Equity Bank Unveils Benki Yangu Mkononi Service.....II-45
IND Group Launches New iMobile Banking.....II-45
CFE Unveils New Mobile Banking Solution.....II-45
Verizon Unveils Mobile Banking Services for Major Financial Institutions.....II-45
1$100
   Firethorn Upgrades Mobile Banking and Payments with New Functionalities.....II-46
AT&T Offers Mobile Banking on iPhone in Partnership with Firethorn.....II-46
Vodafone Launches Vodafone Internet On Your Mobile Service.....II-46
VeriSign Enters Into an Alliance with Clairmail.....II-46
1$100
   China Mobile Introduces Financial Information Services.....II-47
Satander Rio and Movistar Introduce Mobile Banking Solution.....II-47
Salem Five Bank Launches Wireless Mobile Banking Solution.....II-47
ING Direct Announces Mobile Banking Services.....II-47
Yodlee Unveils Mobile Banking Solution.....II-47
RBS Introduces Mobile Banking Capability.....II-47
1$100
   Garanti Bank Introduces Mobile Banking Services.....II-48
IsBank Announces Mobile Banking Solution.....II-48
NYCE to Launch Mobile Banking and Payment Services.....II-48
Postilion Introduces New Postilion Mobile Solution.....II-48
1$100
   Indian Bank Launches Mobile Banking Service.....II-49
Wells Fargo Introduces Mobile Text Banking.....II-49
Bci Introduces Mobile Banking Solution.....II-49
EverMobile Unveils Integrated M-Banking, M-Payment Application.....II-49
Industrial Savings Bank Introduces Mobile Banking.....II-49
1$100
   Cardinal Bank Launches Free Mobile Banking Service.....II-50
Banrisul Introduces Mobile Banking Service.....II-50
Cingular Wireless to Launch Mobile Banking Service.....II-50
RBS Introduces Mobile Banking in Yorkshire.....II-50
Banco Frances Launches Mobile Banking Service.....II-50
Online Resources Launches Mobile Banking and Bill Payment Service.....II-50
1$100
   Bank of America to Introduce Mobile Banking Service.....II-51
USAA to Offer Firethorn Mobile Banking and Payments Solution to Customers.....II-51
AT&T Launches Mobile Banking Application.....II-51
BIBD and DST to Introduce SMS Banking.....II-51
1$100
  7. RECENT INDUSTRY ACTIVITY.....II-5216 $1100  
   Wells Fargo Merges with Wachovia.....II-52
PSCU and FSCC to Provide Mobile Banking to Credit Unions.....II-52
mFoundry Introduces Comprehensive Three Mode Mobile Banking Solution.....II-52
1$100
   Arvest and BancorpSouth Adopt Firethorn’s Mobile Banking Application.....II-53
Fiserv and M-Com Collaborate to Develop Fiserv Mobile Money.....II-53
Monilink Mobile Money Service Available on Smartphones.....II-53
Monitise Forms Indian Subsidiary to Offer Services in India.....II-53
Sybase Acquires paybox Solutions.....II-53
1$100
   Monitise Completes Acquisition of Monilink.....II-54
Monitise Inks JV Agreement with Made in Africa.....II-54
Monitise Partners with Paynet.....II-54
1$100
   Monitise Enters into an Alliance Agreement with Visa.....II-55
Citibank Pakistan Enters into an Agreement with Mobilink.....II-55
Sevenval Forges Mobile Banking Partnership with Wincor Nixdorf.....II-55
1$100
   VTFS Inks License Agreement with Security First Bank.....II-56
ICICI, TTSL Form Alliance.....II-56
Alliant Deploys mFoundry and PSCU Mobile Banking Solution.....II-56
Veridian Deploys ClairMail Powers Mobile Banking Solution.....II-56
1$100
   NYCE to Provide Mobile Financial Service to Financial Institutions.....II-57
Sybase 365 Partners with C-Sam to Expand Mobile Banking Platform.....II-57
1$100
   Monitise to Provide Mobile Banking Solutions to Five Financial Institutions.....II-58
ACI Offers Mobile Banking Suite in Association with mFoundry.....II-58
Rakuten and Tokyo Tomin Bank Set up Online Banking Branch.....II-58
NAB Partners Telstra to Offer Mobile Banking.....II-58
SK Telecom and CitiGroup Joint Venture to Offer Mobile- Banking Services.....II-58
1$100
   Vodafone UK and Yodlee Collaborate to Provide Mobile Banking Solutions.....II-59
CCFCU Selects mFoundry for Mobile Banking Services.....II-59
Monitise and Made In Africa Form JV for Mobile Banking and Payment Services.....II-59
Monitise and Everlink to Offer Mobile Banking and Payment Services.....II-59
1$100
   Monlink and UK Retail Bank Sign Contract for Mobile Banking Services.....II-60
BECU to Provide Mobile Banking Services.....II-60
Diemo Selects XIUS-bcgi Mobile Services Platform.....II-60
Obopay Inks Agreement with Grameen Solutions.....II-60
1$100
   Warid Telecom Signs Agreement with BRAC Bank for SMS Banking Services.....II-61
Alerus Selects ClairMail to Support Launch of Mobile Banking Service.....II-61
SBS Inks Agreement with IDB to Advance Mobile Banking Services in Peru.....II-61
Axiom Partners with Vipera for Mobile Services Division.....II-61
1$100
   PNC Selects ClairMail to Extend Mobile Banking Services.....II-62
NCR Agrees to Provide Mobile and Online Banking Services to Hanmi Bank.....II-62
Fiserv and M-Com Enter Into a Deal.....II-62
eCommLink and Monitise Partner for Mobile Money Services.....II-62
Monitise Americas Adds Extends Partnership.....II-62
1$100
   APX Network Enters into an Agreement with QSPAN.....II-63
Essar Acquires Minority Stake in Obopay.....II-63
Citi Cards Enters into Strategic Relationship with Firethorn Holdings.....II-63
EverMobile Forms Alliance with RIM.....II-63
Intercredit Bank Deploys ClairMail Mobile Banking Solutions.....II-63
1$100
   FIS, mFoundry and ClairMail Inks Deal to Launch Advanced m-Banking Service.....II-64
SSL Wireless Inks Deal with Islami Bank for Mobile Banking Solutions.....II-64
Celcom Selects paybox to Unveil Mobile Payments and Banking Services.....II-64
1$100
   Celcom Selects paybox to Unveil Mobile Payments and Banking Services.....II-65
Amdocs and Bankinter Release Mobile Banking Services.....II-65
BB&T Enters into Alliance with mFoundry and ClairMail.....II-65
Verizon in Strategic Partnership with Firethorn.....II-65
1$100
   Qualcomm to Acquire Firethorn Holdings.....II-66
Gemalto and Redeban Unveil M-Banking Service.....II-66
Monitise Signs Joint Venture Agreement with Metavante Corp.....II-66
Bharti Telesoft Signs Agreement with Barclays Bank.....II-66
Fidelity Inks Deal with mFoundry.....II-66
Claro to Sign Deal with Brazilian Bank.....II-66
1$100
   China Unicom Partners with Industrial Bank for Mobile Banking.....II-67
Metavante Signs Agreement with Monitise.....II-67
Open Solutions Partners with MShift to Deliver Mobile Banking Solutions.....II-67
Western Union Collaborates with GSMA for Mobile Banking Solutions.....II-67
1$100
  8. FOCUS ON SELECT PLAYERS.....II-686 $400  
   I. Banks Offering Mobile Banking Services.....II-68
Bank of America Corp (US).....II-68
Barclays Bank Plc (UK).....II-68
BB & T Corp. (US).....II-68
1$100
   Citibank N.A (US).....II-69
JPMorgan Chase & Co. (US).....II-69
Lloyds TSB Bank Plc (UK).....II-69
1$100
   The PNC Financial Services Group, Inc. (US).....II-70
Wells Fargo & Company (US).....II-70
II. Companies Offering Mobile Banking Solutions.....II-70
ClairMail, Inc (US).....II-70
1$100
   Firethorn Holdings, LLC (US).....II-71
Fronde Anywhere Ltd (New Zealand).....II-71
Fundamo (Pty) Ltd (South Africa).....II-71
Macalla Software Ltd (Ireland).....II-71
1$100
   mFoundry (US).....II-72
MI-PAY Ltd (UK).....II-72
Monitise plc (UK).....II-72
1$100
   Monitise Americas (US).....II-73
MShift, Inc. (US).....II-73
Sybase Inc. (US).....II-73
1$100
  9. GLOBAL MARKET PERSPECTIVE.....II-74   
   Table 3: World Recent Past, Current & Future Analysis for Mobile Banking by Geographic Region – US, Canada, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Number of Users in Millions for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-741$300
   Table 4: World 11-Year Perspective for Mobile Banking by Geographic Region – Percentage Share Breakdown of Number of Users for US, Canada, Europe, Asia-Pacific, and Rest of World for 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-751$300
III. MARKET68$1950
  1. THE UNITED STATES.....III-129 $1325  
   A. Market Analysis.....III-1
Outlook.....III-1
Mobile Banking Market – An Overview.....III-1
1$75
   Mobile Banking Market - At a Glance.....III-2
Growth Drivers and Market Restraints.....III-2
Factors Driving Growth in Mobile Banking Sector.....III-2
1$75
   Factors Restraining Growth of Mobile Banking.....III-3
Mobile Banking – Trends to Watch Out.....III-3
Mobile Banking Proving Successful in Second Innings.....III-3
1$75
   Recession Fuels Demand for Mobile Banking Services.....III-4
Gen Y – A Key Demographic Segment.....III-4
Text Messaging Services Gain Popularity.....III-4
SMS – Preferred Form of Mobile Banking.....III-4
1$75
   Device Characteristics to Drive Mobile Phone Adoption.....III-5
Mobile Banking Draws Major Tech Enterprises.....III-5
Lack of Initiatives Hampers Growth of Mobile Banking.....III-5
1$75
   Mobile Banking Delivery Channels – Potential Growth Opportunities.....III-6
Comparative Analysis of Various Mobile Banking Delivery Channels.....III-6
Short Messaging Service (SMS) Banking.....III-6
Mobile Web.....III-6
Mobile Client Applications.....III-6
1$75
   SMS with Mobile Web (SMS with WAP Push).....III-7
Secure SMS.....III-7
Competitive Landscape.....III-7
Table 5: Leading Players in the US Mobile Banking Market (2008): Percentage Share Breakdown of Number of Customers for Bank of America, JPMorgan Chase & Co., Wells Fargo & Co., Citigroup Inc., BB&T Corp., PNC Financial Services, and Others (includes corresponding Graph/Chart).....III-7
1$150
   Product/Service Launches.....III-89$475
   Strategic Corporate Developments.....III-178$400
   Key Players.....III-25
Bank of America Corp.....III-25
BB & T Corp......III-25
Citibank N.A.....III-25
1$75
   JPMorgan Chase & Co......III-26
ClairMail, Inc.....III-26
Firethorn Holdings, LLC.....III-26
1$75
   mFoundry.....III-27
Monitise Americas.....III-27
MShift, Inc......III-27
1$75
   Sybase Inc......III-28
The PNC Financial Services Group, Inc......III-28
Wells Fargo & Company.....III-28
1$75
   B. Market Analytics.....III-29
Table 6: US Recent Past, Current & Future Analysis for Mobile Banking Analyzed with Number of Users in Millions for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-29
1$150
  2. CANADA.....III-303 $225  
   A. Market Analysis.....III-30
Outlook.....III-30
Smartphones to Boost Mobile Banking.....III-30
Barriers to Mobile Banking.....III-30
Future Trends in Mobile Banking.....III-30
1$75
   Product/Service Launches.....III-31
Strategic Corporate Developments.....III-31
1$75
   B. Market Analytics.....III-32
Table 7: Canadian Recent Past, Current & Future Analysis for Mobile Banking Analyzed with Number of Users in Millions for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-32
1$150
  3. EUROPE.....III-3311 $675  
   A. Market Analysis.....III-33
Outlook.....III-33
Mobile Financial Services in the EU.....III-33
Status of Mobile Banking Services in the EU.....III-33
1$75
   Mobile Banking Set to Witness Rapid Growth.....III-34
Table 8: Penetration (%) of Internet Banking & Mobile Banking in Select European Countries (2010) (includes corresponding Graph/Chart).....III-34
1$150
   The United Kingdom.....III-35
Overview.....III-35
Mobile Banking to Move Beyond Text Alerts.....III-35
Advanced Technologies, Devices & Features to Boost Prospects.....III-35
Economic Downturn Propels Mobile Banking Usage.....III-35
1$75
   Government to Promote Mobile Banking Solutions in Developing Countries.....III-36
Product/Service Launches.....III-36
3$225
   Strategic Corporate Developments.....III-392$150
   Key Players.....III-41
Barclays Bank Plc (UK).....III-41
1$75
   Lloyds TSB Bank Plc (UK).....III-42
Macalla Software Ltd (Ireland).....III-42
MI-PAY Ltd (UK).....III-42
Mobipay Spain, SA (Spain).....III-42
1$75
   Monitise plc (UK).....III-43
B. Market Analytics.....III-43
Table 9: European Recent Past, Current & Future Analysis for Mobile Banking Analyzed with Number of Users in Millions for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-43
1$150
  4. ASIA-PACIFIC.....III-4414 $850  
   A. Market Analysis.....III-44
Outlook.....III-44
Mobile Banking in Select Regional Markets.....III-44
China.....III-44
India.....III-44
Mobile Banking Set for Rapid Growth.....III-44
1$75
   Banks Shift Focus to Rural Areas.....III-45
RBI Guidelines Boost Mobile Banking Sector.....III-45
1$75
   Limited Success of Alternate Channels Boost Prospects.....III-46
Mobile Banking Fails to Enthuse Urban Mobile Users.....III-46
Challenges Facing Mobile Banking in India.....III-46
1$75
   Pakistan.....III-47
South Korea.....III-47
1$75
   The Philippines.....III-48
Product/Services Launches.....III-48
6$450
   Strategic Corporate Developments.....III-542$150
   Key Players.....III-56
Agricultural Bank of China (China).....III-56
Fronde Anywhere Ltd (New Zealand).....III-56
1$75
   Industrial & Commercial Bank of China Limited (China).....III-57
B. Market Analytics.....III-57
Table 10: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Banking Analyzed with Number of Users in Millions for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-57
1$150
  5. REST OF WORLD.....III-5811 $650  
   A. Market Analysis.....III-58
Outlook.....III-58
Mobile Banking in Latin America – Overview.....III-58
Table 11: Penetration (%) of Bank Accounts and Adult Mobile Phone Users in Latin America (includes corresponding Graph/Chart).....III-58
1$150
   Mobile Banking – A Small Yet High Potential Market.....III-59
Colombia – Growing Popularity of Mobile Banking.....III-59
Mobile Phone Banking in Africa – An Insight.....III-59
1$75
   Kenya.....III-601$75
   Nigeria.....III-61
South Africa.....III-61
Product/Services Launches.....III-61
4$300
   Strategic Corporate Developments.....III-653$225
   Key Players.....III-68
Fundamo (Pty) Ltd (South Africa).....III-68
B. Market Analytics.....III-68
Table 12: Rest of World Recent Past, Current & Future Analysis for Mobile Banking Analyzed with Number of Users in Millions for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-68
1$150
IV. COMPETITIVE LANDSCAPE 955$995
  
Total Companies Profiled: 84 (including Divisions/Subsidiaries - 85)

Region/Country                 Players


The United States                 10   
Canada                             2
Japan                              3
Europe                             8 
     Germany                       1
     The United Kingdom            5
     Rest of Europe                2
Asia-Pacific (Excluding Japan)    52 
Latin America                      1
Africa                             3
Middle-East                        6
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