MOBILE ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display. The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 179 companies including many key and niche players such as -

4INFO, Inc.
Apple, Inc.
Amobee, Inc.
AOL Advertising, Inc.
Conversant, Inc.


Click here to request a full list of companies covered in the report...

Code: MCP-6152
Price: $4950
Companies: 179
Pages: 400
Date: April 2014
Market Data Tables: 113
Status: * New Report

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   Prelude.....II-1
Mobile Advertising – In a Nutshell.....II-1
1$100
   Current and Future Analysis.....II-2
Asia-Pacific Steers the Momentum.....II-2
1$100
   Search Advertising to Expand the Market Potential.....II-3
Messaging Advertising Sees Dwindling Fortunes.....II-3
Mobile’s Influence on Consumer Lifestyle Enthuses Brands.....II-3
Google Leads World Mobile Ad Market.....II-3
1$100
   Android Invades Mobile Space.....II-4
Table 1: Leading Players in the Global Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....II-4
1$350
   Factors Driving Growth in Mobile Advertisement Market.....II-5
Personalized Nature of Advertising.....II-5
High Penetration of Smartphones.....II-5
1$100
   Table 2: World Smartphone Penetration for Select Countries (as a Percentage of Mobile Phone Users): 2013 (includes corresponding Graph/Chart).....II-61$350
   Table 3: Global Market for Smartphones (2013 & 2018): Breakdown of Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart).....II-7

Table 4: Global Smartphones Market - Leading Countries Ranked by CAGR for 2013-2018: Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, and US (includes corresponding Graph/Chart).....II-7
Expansion of Mobile Internet and 3G/4G Technologies.....II-7
1$350
   Table 5: Worldwide Mobile Data Traffic by Device Type (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Laptops, Non-Smartphones, Smartphones, Tablets, and Others (includes corresponding Graph/Chart).....II-81$350
   Table 6: Worldwide Mobile Data Traffic by Application (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Data, File Sharing , M2M, and Video (includes corresponding Graph/Chart).....II-9

Table 7: Worldwide Mobile Networks (2013 & 2018): Percentage Share Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart).....II-9
1$350
   Infiltration of Social Networks.....II-10
Opt-in Advertising: Giving Consumer the Choice.....II-10
The Benefit of Frequency Cap.....II-10
Custom Targeting.....II-10
Favorable Response Rates & Instant Feedback.....II-10
1$100
   Value for Money.....II-11
New Forms of Mobile Advertising.....II-11
Challenges Facing Mobile Ad Market.....II-11
1$100
   Factor Restraining Growth in Mobile Advertising Market.....II-12
Mobile Advertising Seeks to Resolve Technical Hurdles.....II-12
1$100
   Click Fraud - The Negative Aspect of Mobile Advertising.....II-13
Conflict of Interest in Pay-per-Click Model.....II-13
Concerns over Data Protection and Privacy.....II-13
1$100
   Impact of 2007-2009 Recession in Retrospect.....II-141$100
   User Engagement: The Focal Point.....II-15
Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics.....II-15
New-Age Advertisements to Fuel Mobile Marketing Space.....II-15
1$100
   The Potential of Multimedia Mobile Marketing.....II-16
Mobile Video Ads Surpass Online Video Ads.....II-16
1$100
   Singular Focus – Boon for Mobile Video Ads.....II-17
Less Distraction.....II-17
Not Limited to Peak Hours.....II-17
Mobile Video Ad Applications Engage Users.....II-17
Easier Frequency Management.....II-17
1$100
   iPad: Transforming the Mobile Advertising Marketplace.....II-18
Metrics and Analytics Support Drives Mobile Marketing Success.....II-18
Increase in Mobile Local Advertising.....II-18
Telecom Operators to Gain from Mobile Advertising.....II-18
1$100
   Responsive Site Design to Influence Web-Traffic.....II-19
Technological Advancements Drive Growth.....II-19
NFC – Another Smart Approach.....II-19
1$100
   RTB – Adding Dynamism to Mobile Advertising.....II-20
Geo-fencing - The New Buzzword for Brand Promotion.....II-20
Economical Price Plans Promote Mobile Content.....II-20
Mobile TV holds Bright Prospects in Mobile Advertising.....II-20
Mobile Advertising to Provide Gains to Ringtone Vendors.....II-20
Programmatic Buying & Selling – The New Growth Area.....II-20
1$100
   Retailers Rely on Mobile.....II-21
ROPO and Show-Rooming – Derivatives of Mobile Proliferation.....II-21
Select Key Statistical Data.....II-21
Table 8: Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart).....II-21
1$350
   Table 9: Global Mobile Ad Market (2013): Percentage Share Breakdown of Target Audience by Age Group (includes corresponding Graph/Chart).....II-22

Table 10: Global Mobile Ad Market (2013): Percentage Share Breakdown of Target Audience by Gender (includes corresponding Graph/Chart).....II-22

Table 11: Global Mobile Ad Market (2013): Percentage Share Breakdown of Mobile Ad Spending by Platform (includes corresponding Graph/Chart).....II-22
1$350
   Table 12: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart).....II-23

Table 13: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart).....II-23
1$350
   Definition.....II-24
Success of Mobile Advertising: Key Determinant Factors.....II-24
1$100
   Mobile Advertising Value Chain.....II-25
Mobile Advertising Formats.....II-25
1$100
   Mobile Messaging.....II-26
SMS.....II-26
1$100
   MMS.....II-27
Types of MMS Advertising Units.....II-27
Mobile TV.....II-27
1$100
   Mobile Web.....II-28
Types of Mobile Web Ad Units.....II-28
1$100
   Mobile Internet Advertising Vs Mobile Marketing.....II-29
Advantages of Mobile Advertising.....II-29
1$100
   Mobile Vs Traditional Advertising Channels.....II-30
Mobile Advertising Guidelines.....II-30
1$100
   Appsfire to Launch Sashimi.....II-31
Opera Mediaworks Unveils AdMarvel for Ad Networks and OMAX 2.0.....II-31
Millennial Media Upgrades Millennial Media Exchange.....II-31
TXTImpact Introduces Multi-Media Marketing and Messaging Service.....II-31
1$100
   Tumblr Unveils Mobile Ads.....II-32
Nuance Launches Voice Ads.....II-32
Amobee Unveils New Pulse 3D Mobile Advertising Platform.....II-32
UberMedia Releases New UberAds Product.....II-32
1$100
   Mogreet Unveils New Self-Service Messaging Platform.....II-33
Silverpop™ Introduces New Capabilities in Mobile Messaging.....II-33
Beachfront Unveils New Platform for Mobile Video Ad Mediation.....II-33
1$100
   Adquant Introduces Mobile Advertising Upgrades.....II-34
LiquidM Unveils Mobile Advertising Management Platform.....II-34
Applifier Introduces Everplay GameAds.....II-34
Placecast Introduces PlaceAd.....II-34
1$100
   Millennial Media Introduces Omni Measurement Solutions.....II-35
StartMeApp Introduces adSmart Express.....II-35
Catalina Launches New Mobile Ad Platform.....II-35
1$100
   EQ Works Launches Hercules.....II-36
Ayuda Introduces Alto - a Standalone Online Portal for Advertisers.....II-36
KissMyAds Unveils Three Innovative Mobile Advertisement Platforms.....II-36
1$100
   IPC Media Launches New Mobile Advertising Products.....II-37
AdSpruce Launches Native Ads Server.....II-37
Eureka Unveils Eureka App for Mobile Devices.....II-37
1$100
   Telefonica Introduces Novel Mobile Idle-Screen Marketing Solution.....II-38
Acision Launches RCS Service as Hosted Solution Over Acision Cloud Environment.....II-38
1$100
   Symsoft Releases New Platform for Multi-Media Messaging.....II-39
Opera Unveils Opera Mediaworks for Advertising Purpose.....II-39
1$100
   Cellad Unveils Launches New Smartphone App.....II-40
Velti Introduces New AD Network.....II-40
Skype Launches Rich Media Mobile Ad App for iPhone.....II-40
InMobi Launches App Galleries and Custom Ads.....II-40
1$100
   Vserv.mobi Unveils New Mobile Advertising Platform.....II-41
EGG Launches a Series of Interactive Mobile Advertising Platforms.....II-41
SMS.com.my Introduces Corporate Bulk SMS Service.....II-41
1$100
   Adtile Launches RRT Mobile Advertising Platform.....II-42
Ace Metrix Unveils Ace Metrix MOBILE HD 2.0.....II-42
1$100
   LifeStreet to Launch RevJet.....II-43
SupersonicAds Launches Ultra for Mobile.....II-43
Bunndle Launches Mobile App Ad Network for iOS.....II-43
1$100
   CIAmedia Introduces Patented Call-Triggered Advertising Solution.....II-44
ISIGN Launches SPDK for QSRs.....II-44
Rhythm Unveils LivePods.....II-44
1$100
   Kontera Launches Unique PageLift Opener and Mobile Dynamic Content
  Technologies.....II-45
1$100
   ExactTarget Unveils MobileConnect.....II-46
ECDC Unveils New StudentConnect Mobile Advertising Platform.....II-46
Sprint Releases Pinsight Media+™ Advertising Service.....II-46
iMobiTrax Unveils Click Filtering Features for Mobile Advertisers.....II-46
1$100
   Pontiflex Unveils New Mobile Advertising Platform with Spanish-Language
  Capabilities.....II-47
Jivox Unveils New Interactive Ad Insertion Service for Mobile HLS.....II-47
Sense Networks Launches AudienceSense and AdMatch.....II-47
1$100
   Clickatell Unveils CMCM Platform.....II-48
iVision Mobile Rolls Out Inbound MMS.....II-48
1$100
   Medialets Releases Medialets Private Marketplace.....II-49
YouTube Introduces Skippable Mobile Video ADs.....II-49
Metaresolver Announces Data-Powered Mobile Advertising Platform.....II-49
1$100
   O2 Media Announces Cloud-Based SMS Service for SMEs.....II-50
Mojiva Rolls Out Mojiva Tab.....II-50
ASATSU-DK Launches “Mobile DADA”.....II-50
1$100
   Mobext Unveils Automated Mobile Messaging Service.....II-51
Vodafone Unveils Vodafone Select.....II-51
Adfonic Unveils Integrated Mobile Video Advertising.....II-51
1$100
   Vuclip Unveils Vuclip Click2Vid.....II-52
Httpool Introduces AdPlatform.....II-52
Bharti Airtel Introduces Mobile Advertising Service.....II-52
1$100
   MTS Announces MTS mAd.....II-53
Etisalat Unveils New Mobile Advertising in Nigeria.....II-53
1$100
   Velti Divests Certain Businesses to Blackstone’s GSO Capital Partners.....II-54
Idea Cellular Teams Up with Flytxt.....II-54
ValueClick Renames itself as Conversant.....II-54
Conversant Takes Over SET Media.....II-54
Twitter Takes Over MoPub.....II-54
1$100
   Millennial Takes Over Jumptap.....II-55
Facebook Takes Over Onavo.....II-55
Blinkx Acquires Rhythm.....II-55
1$100
   4INFO Inks Partnership Agreement with Acxiom.....II-56
Airpush Takes Over Hubbl.....II-56
1$100
   Augme Technologies Divests Non-Core Division.....II-57
Phunware Takes Over TapIt Media Group.....II-57
RedMas Merges with Adsmovil.....II-57
1$100
   SHIFT Enters into Partnership with Gradient X.....II-58
Celtra Signs Strategic Agreement with DDB Chicago.....II-58
1$100
   Linkable Networks and 4INFO Ink a Partnership Agreement.....II-59
Tapjoy and Celtra Sign a Rich Media Partnership Agreement.....II-59
Omnicom Media Group Enters into Strategic Partnership with Celtra.....II-59
1$100
   JUICE Mobile and Nuance Communications Launch Voice-enabled Mobile Advertising
  Solution.....II-60
Publicis to Merge with Omnicom.....II-60
1$100
   Sprint Forms Partnership with Telefónica.....II-61
MEC UK and InMobi Enter into Partnership.....II-61
Nuance Enters into a Partnership with Widespace.....II-61
1$100
   PMG Acquires Ability.....II-62
Adello and HStreaming Merge.....II-62
CellAd and World Global Network Form a JV.....II-62
1$100
   ValueFirst Acquires clk2c.com.....II-63
Fairfax Media Partners with InMobi for Mobile Advertising Solutions.....II-63
Millennial Media Teams Up with Hipcricket.....II-63
1$100
   Retailigence and Mojiva Enter into a Partnership.....II-64
Mediahub/Mullen Enters into an Agreement with Millennial Media.....II-64
1$100
   Swrve Merges with MobileAppTracking of HasOffers.....II-65
ePrize Acquires Cellit.....II-65
1$100
   Videology Takes Over Collider Media.....II-66
VivaKi Enters into Agreement with Medialets.....II-66
InSequent Acquires 4Mads Adtech Startup.....II-66
1$100
   Telenav Acquires Mobile Ad Company ThinkNear.....II-67
Rubicon Project Acquires Mobile Ad Tech Mobsmith.....II-67
Call Genie Acquires VoodooVox.....II-67
Monster Offers Enters into an Advertising Agreement with Ad Shark.....II-67
1$100
   Media Mind Enters into an Agreement with ScientiaMobile.....II-68
MediaMath Acquires Tap.Me.....II-68
Amobee Takes Over AdJitsu.....II-68
1$100
   Voice Assist Inks a Partnership Agreement with Augme.....II-69
AccuWeather and Amobee Enter into an Exclusive Partnership.....II-69
1$100
   Tagga Enters into a Partnership with airG.....II-70
GREE Advertising Teams Up with MobPartner.....II-70
madvertise Acquires Mobilike.....II-70
1$100
   Networkplay Acquires Mobile Ad Network Seventynine.....II-71
InMobi and MoSync Sign a Partnership Agreement.....II-71
1$100
   Hi-Media Group Takes Over Adtriple.....II-72
Opera Software Takes Over 4th Screen Advertising and Mobile Theory.....II-72
Velti Acquires CASEE.....II-72
Komli Mobile and YOOSE Enter into Sales Partnership.....II-72
1$100
   Hungama Digital Media Entertainment Enters into Partnership with Adsmobi.....II-73
Affle Forms Partnership with Yahoo! India.....II-73
1$100
   ValueFirst Takes Over mGinger.....II-74
SingTel Acquires Mobile Ad Company Amobee.....II-74
InMobi to Team Up with Mi9.....II-74
1$100
   InMobi Forms Partnership Agreement with detikcom.....II-75
Clash Media Mobile Inks a Licensing Agreement with StrikeAd.....II-75
1$100
   4INFO, Inc. (US).....II-76
Apple, Inc. (US).....II-76
1$100
   Amobee, Inc. (US).....II-77
AOL Advertising, Inc (US).....II-77
1$100
   Conversant, Inc. (US).....II-78
Facebook, Inc. (US).....II-78
1$100
   Google, Inc. (US).....II-791$100
   AdMob Google, Inc. (US).....II-80
Google AdSense (US).....II-80
InMobi (India).....II-80
1$100
   Medio Systems, Inc. (US).....II-81
Microsoft Corporation (US).....II-81
Millennial Media (US).....II-81
Jumptap, Inc. (US).....II-81
1$100
   Pandora Media, Inc. (US).....II-82
Radiate Media (US).....II-82
1$100
   Rhythm NewMedia, Inc. (US).....II-83
Twitter, Inc. (US).....II-83
1$100
   Velti PLC (UK).....II-841$100
   Yahoo! Inc. (US).....II-851$100
   Table 14: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-861$350
   Table 15: World Historic Review for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-871$350
   Table 16: World 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....II-881$350
   Table 17: World Recent Past, Current & Future Analysis for Messaging-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-891$350
   Table 18: World Historic Review for Messaging-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-901$350
   Table 19: World 15-Year Perspective for Messaging- Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....II-911$350
   Table 20: World Recent Past, Current & Future Analysis for Search-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-921$350
   Table 21: World Historic Review for Search-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-931$350
   Table 22: World 15-Year Perspective for Search-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....II-941$350
   Table 23: World Recent Past, Current & Future Analysis for Display-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....II-951$350
   Table 24: World Historic Review for Display-Based Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....II-961$350
   Table 25: World 15-Year Perspective for Display-Based Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....II-971$350
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Tiny Screen Huge Potential.....III-1
Snapshots.....III-1
1$75
   Factors Driving the Growth of Mobile Advertisements.....III-2
Factors Restraining the Growth of Mobile Advertisements.....III-2
Market Dynamics.....III-2
Advanced Mobile Devices Foster Growth in Mobile Advertising Market.....III-2
1$75
   Rising Popularity of Smartphones.....III-3
Mobile Advertisement to Expand its Share in Digital Ad Spending.....III-3
1$75
   Table 26: US Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart).....III-4
Mobile Display Advertising on the Rise.....III-4
Mobile Ads Surpass Browser-Based Standard Banner Ads.....III-4
Local Mobile Ads Find Favor.....III-4
Advanced Mobile Technology to Promote Growth.....III-4
1$200
   Key Statistical Data.....III-5
Table 27: US Mobile Ad Market (2013): Percentage Share Breakdown of Number of Ads by Segment (includes corresponding Graph/Chart).....III-5

Table 28: Leading Mobile Apps in the US Mobile Ad Market (2013): Percentage Share Breakdown of Number of Ads (includes corresponding Graph/Chart).....III-5
1$200
   Table 29: Leading Players in the US Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-6

Table 30: Leading Players in the US Mobile Internet Search Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-6

Table 31: Leading Players in the US Mobile Internet Display Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).....III-6
1$200
   Product Launches.....III-710$595
   Strategic Corporate Developments.....III-1713$950
   Key Players.....III-3010$750
   B. Market Analytics.....III-40
Table 32: US Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-40
1$200
   Table 33: US Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-411$200
   Table 34: US 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-421$200
   A. Market Analysis.....III-43
Current & Future Analysis.....III-43
Mobile Extends New Opportunity for Canadian Advertisers.....III-43
Table 35: Canadian Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart).....III-43
1$200
   Incentive-Based Advertising to Grow.....III-44
Challenges Confronting Mobile Advertising in Canada.....III-44
Product Launch.....III-44
1$75
   Strategic Corporate Developments.....III-451$75
   B. Market Analytics.....III-46
Table 36: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-46
1$200
   Table 37: Canadian Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-471$200
   Table 38: Canadian 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-481$200
   A. Market Analysis.....III-49
Current & Future Analysis.....III-49
Table 39: Japanese Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart).....III-49
Market Overview.....III-49
1$200
   Smooth Way Ahead for Mobile Advertising.....III-50
Product Launch.....III-50
1$75
   Strategic Corporate Development.....III-511$75
   B. Market Analytics.....III-52
Table 40: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-52
1$200
   Table 41: Japanese Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-531$200
   Table 42: Japanese 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-541$200
   A. Market Analysis.....III-55
Current & Future Analysis.....III-55
Overview.....III-55
Europe Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad
  Spending.....III-55
1$75
   Table 43: European Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart).....III-56
Factors Driving the Growth of Mobile Advertisements.....III-56
Factors Restraining the Growth of Mobile Advertisements.....III-56
1$200
   Market Dynamics.....III-57
Banner Advertising: The Largest Revenue Generator.....III-57
Advanced Formats and New Technologies Pull Growth.....III-57
Western Europe Exhibits Higher Growth Prospects.....III-57
1$75
   Strategic Corporate Development.....III-581$75
   B. Market Analytics.....III-59
Table 44: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-59
1$200
   Table 45: European Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-601$200
   Table 46: European Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-611$200
   Table 47: European Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-621$200
   Table 48: European 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-631$200
   Table 49: European 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-641$200
   A. Market Analysis.....III-65
Current & Future Analysis.....III-65
Significant Mobile Ownership Fails to Surge Mobile Advertising Market.....III-65
Technology Improvements – A Must for Advances in the Market.....III-65
Strategic Corporate Development.....III-65
1$75
   B. Market Analytics.....III-66
Table 50: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-66
1$200
   Table 51: French Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-671$200
   A. Market Analysis.....III-68
Current & Future Analysis.....III-68
A Peek into German Mobile Market Dynamics.....III-68
Table 52: German Smartphone Market (2013): Percentage Breakdown of User Base by Smartphone Operating System (includes corresponding Graph/Chart).....III-68

Table 53: Internet Usage in Germany (2013): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart).....III-68
1$200
   Smartphones to Drive Mobile Internet Use and Ad Spending.....III-69
Major Users of Mobile Advertising.....III-69
Product Launch.....III-69
1$75
   Strategic Corporate Developments.....III-701$75
   B. Market Analytics.....III-71
Table 54: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-71
1$200
   Table 55: German Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-721$200
   Market Analysis.....III-73
Table 56: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-73
1$200
   Table 57: Italian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-741$200
   A. Market Analysis.....III-75
Current & Future Analysis.....III-75
Mobile Emerges as a Key Marketing Channel for Brands.....III-75
Mobile Ad Market Withstands Recession.....III-75
Smartphone Users Prop Up Mobile Ad Investments.....III-75
Growing Tablet Penetration Extends New Opportunity.....III-75
1$75
   Mobile Advertisers Leverage Metrics Measurement System.....III-76
Ring Tone Vendors Focus on Mobile Advertisement.....III-76
Mobile Internet Advertising Gains Popularity.....III-76
Product Launches.....III-76
3$225
   Strategic Corporate Developments.....III-791$75
   Velti, Plc – A Key Player.....III-801$75
   B. Market Analytics.....III-81
Table 58: UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-81
1$200
   Table 59: UK Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-821$200
   A. Market Analysis.....III-83
Current & Future Analysis.....III-83
Product Launches.....III-83
1$75
   Strategic Corporate Development.....III-841$75
   B. Market Analytics.....III-85
Table 60: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-85
1$200
   Table 61: Spanish Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-861$200
   Market Analysis.....III-87
Table 62: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-87
1$200
   Table 63: Russian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-881$200
   A. Market Analysis.....III-89
Current & Future Analysis.....III-89
Product Launches.....III-89
2$150
   Strategic Corporate Developments.....III-912$150
   B. Market Analytics.....III-93
Table 64: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-93
1$200
   Table 65: Rest of Europe Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-941$200
   A. Market Analysis.....III-95
Current & Future Analysis.....III-95
Overview.....III-95
Rising Penetration of Mobile Devices.....III-95
Rising Use of Smartphones.....III-95
1$75
   Market Snapshots.....III-96
Mobile Advertising: A High Growth Market.....III-96
1$75
   Table 66: Asia-Pacific Mobile Ad Market (2010- 2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart).....III-97
A Highly Diverse Market.....III-97
1$200
   Robust Rise in Mobile Internet User Base.....III-98
Table 67: Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart).....III-98
1$200
   Table 68: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart).....III-99
Challenges for Mobile Advertising.....III-99
Market Dynamics.....III-99
Strong Growth for South East Asian Markets.....III-99
Text Messaging Continues to Retain Significance in Mobile Marketing.....III-99
1$200
   Mobile Search Holds Maximum Popularity.....III-100
Mobile Videos: Potential for Growth.....III-100
Prospects for Mobile TV Advertising.....III-100
Embedded Advertisements and "App-vertising" on the Rise.....III-100
1$75
   Smarter Advertisements for Smartphones.....III-101
Companies Increasingly Promoting Mobile Advertising.....III-101
1$75
   B. Market Analytics.....III-102
Table 69: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-102
1$200
   Table 70: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-1031$200
   Table 71: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1041$200
   Table 72: Asia-Pacific Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1051$200
   Table 73: Asia-Pacific 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-1061$200
   Table 74: Asia-Pacific 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-1071$200
   A. Market Analysis.....III-108
Current & Future Analysis.....III-108
Mobile Emerges as the Fastest Online Advertising Media Channel.....III-108
Mobile Advertisement to Gain Momentum.....III-108
1$75
   Smartphones to Change Low Receptivity Trend in the Mobile Space.....III-109
B. Market Analytics.....III-109
Table 75: Australian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-109
1$200
   Table 76: Australian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1101$200
   A. Market Analysis.....III-111
Current & Future Analysis.....III-111
A Rapidly Expanding Market.....III-111
Brief Overview of the Sector.....III-111
Growth Drivers of Mobile Advertisement.....III-111
1$75
   Factors Restraining the Growth of Mobile Advertisement Market.....III-112
Market Dynamics.....III-112
Mobile Internet Sees Faster Growth.....III-112
Table 77: Number of Mobile Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart).....III-112
Internet-Based Digital Services Find Popularity Among Mobile Users.....III-112
1$200
   Mobile Television Witnessing Rapid Growth.....III-113
Baidu and Google Conflict for Mobile Search Market Share.....III-113
Product Launch.....III-113
1$75
   Strategic Corporate Development.....III-114
B. Market Analytics.....III-114
Table 78: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-114
1$200
   Table 79: Chinese Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1151$200
   A. Market Analysis.....III-116
Current & Future Analysis.....III-116
The Fastest Growing Mobile Market.....III-116
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration.....III-116
1$75
   Market Dynamics.....III-117
3G Boosts Mobile Advertising Market.....III-117
Sustained Growth for SMS Advertising.....III-117
1$75
   Marketers Seeking Innovative Approaches.....III-118
Rural Penetration of Mobile Phones to Boost Mobile Advertising.....III-118
SMBs Keep an Eye on Mobile Ad Vertical.....III-118
1$75
   Traditional Media Still Lead the Market.....III-119
Table 80: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart).....III-119

Table 81: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Brand (includes corresponding Graph/Chart).....III-119
1$200
   Table 82: Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Mobile OS (includes corresponding Graph/Chart).....III-120
Product Launches.....III-120
2$200
   Strategic Corporate Developments.....III-1222$150
   InMobi – A Major India-based Mobile Advertising Company.....III-1241$75
   B. Market Analytics.....III-125
Table 83: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-125
1$200
   Table 84: Indian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1261$200
   A. Market Analysis.....III-127
Current & Future Analysis.....III-127
Mobile Advertising on the Rise.....III-127
High Growth of Mobile Internet Penetration to Benefit Mobile Advertisers.....III-127
1$75
   Table 85: South Korean Mobile Market (2011-2016): Percentage Share Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart).....III-1281$200
   B. Market Analytics.....III-129
Table 86: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-129
1$200
   Table 87: South Korean Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1301$200
   A. Market Analysis.....III-131
Current & Future Analysis.....III-131
Review of Select Markets.....III-131
Malaysia.....III-131
Singapore.....III-131
Product Launches.....III-131
1$75
   Strategic Corporate Developments.....III-1322$150
   B. Market Analytics.....III-134
Table 88: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-134
1$200
   Table 89: Rest of Asia Pacific Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1351$200
   A. Market Analysis.....III-136
Current & Future Analysis.....III-136
Latin America Sees Growth in Mobile Advertising.....III-136
Table 90: Latin American Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart).....III-136
1$200
   Table 91: Latin American Smartphones Market (2013): Penetration Growth Rate by Country (includes corresponding Graph/Chart).....III-137

Table 92: Latin American Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart).....III-137
1$200
   B. Market Analytics.....III-138
Table 93: Latin American Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-138
1$200
   Table 94: Latin American Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-1391$200
   Table 95: Latin American Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1401$200
   Table 96: Latin American Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1411$200
   Table 97: Latin American 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-1421$200
   Table 98: Latin American 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-1431$200
   A. Market Analysis.....III-144
Current & Future Analysis.....III-144
Android Leads the Mobile Market.....III-144
Table 99: Argentinean Mobile Market (2013): Percentage Share Breakdown of Device Population by Operating System (includes corresponding Graph/Chart).....III-144
1$200
   B. Market Analytics.....III-145
Table 100: Argentinean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-145
1$200
   Table 101: Argentinean Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1461$200
   A. Market Analysis.....III-147
Current & Future Analysis.....III-147
Android Devices Give Lead to Mobile Advertising.....III-147
Table 102: Brazilian Mobile Market (2013): Percentage Share Breakdown of Device Population by Operating System (includes corresponding Graph/Chart).....III-147
1$200
   B. Market Analytics.....III-148
Table 103: Brazilian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-148
1$200
   Table 104: Brazilian Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1491$200
   A. Market Analysis.....III-150
Current & Future Analysis.....III-150
Higher Smartphone Penetration to Benefit Advertisers.....III-150
Table 105: Mexican Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart).....III-150

Table 106: Mexican Mobile Market (2013): Percentage Share Breakdown of Device Population by Operating System (includes corresponding Graph/Chart).....III-150
1$200
   B. Market Analytics.....III-151
Table 107: Mexican Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-151
1$200
   Table 108: Mexican Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1521$200
   Market Analysis.....III-153
Table 109: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-153
1$200
   Table 110: Rest of Latin America Historic Review for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1541$200
   A. Market Analysis.....III-155
Current & Future Analysis.....III-155
Review of Select Markets.....III-155
Israel.....III-155
South Africa.....III-155
1$75
   Opportunities and Challenges.....III-156
Lack of Local Publishers: A Missed Opportunity.....III-156
Increase in the Introduction of Innovative Features.....III-156
1$75
   UGC Segment Expands.....III-157
Product Launch.....III-157
1$75
   B. Market Analytics.....III-158
Table 111: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2013 through 2020 (includes corresponding Graph/Chart).....III-158
1$200
   Table 112: Rest of World Historic Review for Mobile Advertising by Format - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2006 through 2012 (includes corresponding Graph/Chart).....III-1591$200
   Table 113: Rest of World 15-Year Perspective for Mobile Advertising by Format - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart).....III-1601$200
  
Total Companies Profiled: 179 (including Divisions/Subsidiaries - 188)

Region/Country Players

The United States 99 Canada 7 Japan 4 Europe 46 France 6 Germany 7 The United Kingdom 15 Spain 3 Rest of Europe 15 Asia-Pacific (Excluding Japan) 28 Africa 1 Middle East 3
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