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  MOBILE ADVERTISING
A Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015. The report profiles 100 companies including many key and niche players worldwide such as 4INFO, AdMob, Inc., Amobee, Inc., AOL Advertising, Enpocket, Inc.. Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., Quattro Wireless, Rhytym New Media, Inc., Ringleader Digital, Velti, plc, and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-6152  PAGES:    517
PRICE:    $4800  DATE:       February 2010
COMPANIES:  100  MARKET DATA TABLES:   60
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  MOBILE ADVERTISING (Complete Report) Pages : 517   | $4800
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY42$2250
  1. INDUSTRY OVERVIEW.....II-14 $500  
   Outlook.....II-1
Growth of Mobile Advertising Market.....II-1
Mobile Advertising to Grow At a Healthy Pace.....II-1
1$100
   New Forms of Mobile Advertising Provides Growth Opportunities.....II-2
Factors Driving the Growth of Mobile Advertisement.....II-2
Factors Restraining Growth of Mobile Advertisement.....II-2
1$100
   SMS: Leading Advertising Format.....II-3
Future Market Prospects.....II-3
1$100
   Table 1: Global Mobile Advertisement Expenditure (2011 Forecast) - Percentage Share Breakdown By Select Categories (includes corresponding Graph/Chart).....II-4
1$350
  2. MARKET DYNAMICS.....II-55 $350  
   Telecom Operators to Gain From Mobile Advertising.....II-5
Mobile Advertisements Enhance Brand Awareness.....II-5
Mobile Advertising Encouraged by Social Networks and Smart Phones.....II-5
1$100
   Mobile Advertising to Ride High on Technological Advancements and Economical Price
  Plans.....II-6
Mobile Advertising Witnesses an Increase in Response Rates.....II-6
1$100
   Mobile Advertising to Fare Well despite Economic Downturn.....II-7
Low Mobile Penetration Offers Significant Opportunities to Mobile Advertisers.....II-7
1$100
   Mobile Operators Need to be Cautious in Delivering Mobile Advertising.....II-8
Advanced Features Forces Advertisers to Move Towards Mobile.....II-8
Mobile TV holds Bright Prospects in Mobile Advertising.....II-8
Mobile Ad Search Segment Holds Significant Potential.....II-8
1$100
   Mobile Advertising to Provide Gains to Ringtone Vendors.....II-9
Recall Rate of Mobile Phones More.....II-9
1$100
  3. PRODUCT OVERVIEW.....II-102 $200  
   Definition.....II-10
Mobile Advertising Formats.....II-10
Correlation of Mobile Handsets and Advertising Images.....II-10
Mobile Advertisement Medium.....II-10
SMS.....II-10
1$100
   MMS.....II-11
Mobile TV.....II-11
1$100
  4. PRODUCT LAUNCHES/ DEVELOPMENTS.....II-129 $700  
   Nexage Introduces AdMax Gateway.....II-12
go2 MediaTM Unveils Dynamic Content Marketing.....II-12
1$100
   General Growth Properties and MOBISIX Unveils The Club Mobile SM.....II-13
GoldSpot Media Launches miAPI®.....II-13
TechnoCom Introduces A Mobile Marketing and Advertising Content Delivery Platform-
  SpotOn GPS.....II-13
1$100
   JumpTap Introduces TapMatch- A Mobile Advertising Network.....II-14
Alcatel-Lucent and 1020 Placecast to Introduce a Mobile Advertising System.....II-14
1$100
   Batelco and Velti Technology Introduces Mobile Advertising Platform.....II-15
Adfonic Introduces Mobile Advertising Marketplace.....II-15
BSNL Introduces New Mobile Advertising Services.....II-15
1$100
   Vodafone Introduces New SMS Advertising Platform.....II-16
Sybase 365 Introduces Geo-Location and SMS Mobile Advertising Services.....II-16
Javna Introduces a New Mobile Advertising Platform- MobiAd.....II-16
SinglePoint Introduces SingleBrand Ad Marketplace.....II-16
1$100
   Vodafone Group Introduces Mobile Advertising Services.....II-17
MuseWorx Introduces MuseWorx Marketing Operating SystemTM.....II-17
1$100
   Broadcaster Media Introduces Mobile Advertising Platform Across the US.....II-18
Kinetic Mobile Introduces Mobile Marketing Services across the UK and the US.....II-18
Mobile Content Networks Launches allwords.net.....II-18
1$100
   Ringleader Digital Launches On-Demand Advertising Network.....II-19
Indiatimes.Com to Introduce Adringles.....II-19
AdMob Launches iPhone 3G Ad Marketplace.....II-19
Telefonica to Introduce the Ad-Server Technical Platform.....II-19
1$100
   Google to Introduce Mobile Advertising Service within China.....II-20
Airvoice to Launch a New Mobile Advertising Service.....II-20
1$100
  5. RECENT INDUSTRY ACTIVITY.....II-2114 $900  
   Bluestar Mobile Signs Deal With ‘The Independent’ Newspaper.....II-21
Global Hyatt and Microsoft Sign a Deal.....II-21
Madhouse Inks Partnership Agreement with Best Tone.....II-21
1$100
   Velti to Acquire Ad Infuse.....II-22
Ad Infuse Inks Partnership Agreement with Azuki.....II-22
SmartReply Takes Over mSnap.....II-22
Tanla Enters into a Joint Venture with Zed Worldwide.....II-22
Mobixell Signs Agreement with OgilvyOne.....II-22
1$100
   SingTel Picks Comverse's HUB Mobile Advertising Solution.....II-23
MADS Enters into Partnership with AdMob.....II-23
Microsoft Acquires Stake in Affle.....II-23
MocoSpace Partners With Smaato.....II-23
AdMob Introduces First Advertising Unit.....II-23
Microsoft Inks Agreement with Quattro Wireless.....II-23
Options Media Signs LOI to Acquire Bullroarer.....II-23
1$100
   Modavox Acquires Augme MobileTM.....II-24
Mediaburst Takes Over Promptext's UK Operations.....II-24
1$100
   2ergo Acquires Wapfly Technologies.....II-25
Mobile2win Merges with Altruist.....II-25
Webchutney Unveils Mobile Marketing Division, Culture Mafia.....II-25
Mobiya and Kick Mobile Collaborate.....II-25
1$100
   Oxygen8 Communications Signs Partnership Agreement With Mobiya.....II-26
TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod Advertising.....II-26
1$100
   Vuclip Partners With mKhoj.....II-27
Sovereign Wealth to Acquire Mobile Platform from eAccounts.....II-27
More Mobile Takes Over 12Snap-Lokomobil.....II-27
PMCG Management Buys g8wave Holdings' Mobile Media Unit.....II-27
Mozes Acquires Hurricane Interactive.....II-27
1$100
   New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile.....II-28
Satellite Security Acquires AIMMS.....II-28
CTV Enters into Partnership with Quattro Wireless.....II-28
BSkyB Picks Ad Infuse's adInMotion.....II-28
1$100
   Qualcomm Enters into Collaboration with Amobee.....II-29
Zedge Picks Mobile Advertising Platform of Smaato.....II-29
Globalive Selects MyScreen Application in Canada.....II-29
1$100
   Nokia Invests in Madhouse.....II-30
Vodafone Hungary Selects MADS.....II-30
Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft.....II-30
HT Media Ltd. and Velti Plc Enter into a Joint Venture.....II-30
Oberthur Collaborates with Celltick.....II-30
1$100
   Crisp Wireless Selects AdMob and Nokia Interactive Advertising.....II-31
Nokia Launches Nokia Advertising Alliance.....II-31
1$100
   Kiwibox and 4INFO Enter into an Agreement.....II-32
Mobile Media and Guardian Angle Sign Agreement.....II-32
Microsoft Collaborates with CNBC for Mobile Advertising.....II-32
Ericsson Signs Agreement with KPN.....II-32
1$100
   Orascom Invests in MyScreen.....II-33
Vodafone Plans to Acquire ZYB.....II-33
Velti Acquires Stake in CASEE.....II-33
NBC Universal Signs Deal with JumpTap.....II-33
AdStar to Acquire Relevantis.....II-33
1$100
   Telava Signs LoI to Acquire Shenzhen Evergreen Technology.....II-34
Qualcomm Acquires Xiam Technologies.....II-34
Nokia Introduces Network for Mobile Advertising.....II-34
1$100
  6. FOCUS ON SELECT PLAYERS.....II-356 $400  
   4INFO (US).....II-35
AdMob, Inc. (US).....II-35
Amobee, Inc. (US).....II-35
1$100
   AOL Advertising (US).....II-36
Enpocket, Inc. (US).....II-36
Google, Inc. (US).....II-36
1$100
   Greystripe, Inc. (US).....II-371$100
   Jumptap, Inc. (US).....II-38
Medio Systems, Inc. (US).....II-38
Quattro Wireless (US).....II-38
Rhytym New Media, Inc. (US).....II-38
1$100
   Ringleader Digital (US).....II-39
Velti, plc (UK).....II-39
Yahoo! Inc. (US).....II-39
2$200
  7. GLOBAL MARKET PERSPECTIVE.....II-41   
   Table 2: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region – US, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-411$350
   Table 3: World 9-Year Perspective for Mobile Advertising by Geographic Region – Percentage Breakdown of Dollar Revenues for US, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-421$350
III. MARKET53$1950
  1. THE UNITED STATES.....III-114 $950  
   A. Market Analysis.....III-1
Outlook.....III-1
Key Highlights of the US Mobile Advertisement Market.....III-1
Factors Driving the Growth of Mobile Advertisements.....III-1
1$75
   Factors Restraining the Growth of Mobile Advertisements.....III-2
Table 4: Mobile Games Advertisement Expenditure (2008-2013) (includes corresponding Graph/Chart).....III-2

Table 5: Branding Expenditures on Mobile Marketing in the US (2008-2012) (includes corresponding Graph/Chart).....III-2
1$200
   Market Dynamics.....III-3
Mobile Awareness Rapidly Increasing.....III-3
Untapped Consumers Offer Significant Opportunities to Advertisers.....III-3
Advanced Mobile Technology to Promote Growth of the Sector.....III-3
Mobile Internet Advertising Promises Growth.....III-3
1$75
   Product Launches.....III-42$150
   Strategic Corporate Developments.....III-62$150
   Key Players.....III-86$450
   B. Market Analytics.....III-14
Table 6: US Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment- Messaging, Search and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-14

Table 7: US 9-Year Perspective for Mobile Advertising by Product Segment – Percentage Breakdown of Dollar Revenues for Messaging, Search and Display Markets for 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-14
1$200
  2. JAPAN.....III-153 $400  
   A. Market Analysis.....III-15
Market Overview.....III-15
Table 8: Mobile Advertisement Spending (2008-2011) (includes corresponding Graph/Chart).....III-15
1$200
   Smooth Way Ahead for Mobile Advertising.....III-16
Product Launches.....III-16
1$75
   B. Market Analytics.....III-17
Table 9: Japanese Recent Past, Current & Future Analysis for Mobile Advertising - Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-17
1$200
  3. EUROPE.....III-184 $450  
   A. Market Analysis.....III-18
Overview.....III-18
Factors Driving the Growth of Mobile Advertisements.....III-18
Factors Restraining the Growth of Mobile Advertisements.....III-18
1$75
   Market Dynamics.....III-19
Advanced Formats and New Technologies Pull Growth.....III-19
Western Europe Exhibits Higher Growth Prospects.....III-19
1$75
   B. Market Analytics.....III-20
Table 10: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region– France, Germany, the UK, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-20
1$200
   Table 11: European 9-Year Perspective for Mobile Advertising by Geographic Region – Percentage Breakdown of Dollar Revenues for France, Germany, the UK and Rest of Europe Markets for 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-21
1$200
  3a. FRANCE.....III-221 $200  
   Market Analysis.....III-22
Table 12: French Recent Past, Current & Future Analysis for Mobile Advertising - Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-22
1$200
  3b. GERMANY.....III-231 $200  
   A. Market Analysis.....III-23
Outlook.....III-23
Strategic Corporate Development.....III-23
B. Market Analytics.....III-23
Table 13: German Recent Past, Current & Future Analysis for Mobile Advertising - Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-23
1$200
  3c. THE UNITED KINGDOM.....III-245 $375  
   A. Market Analysis.....III-24
Overview.....III-24
Key Drivers for the Growth of Mobile Advertisement in the UK.....III-24
Market Dynamics.....III-24
Companies Exhibit Preference Towards Mobile Advertising.....III-24
UK Mobile Advertising Market Witnesses a Decline in Response Rates.....III-24
Ring tone Vendors Focus on Mobile Advertisement.....III-24
1$75
   Mobile Internet Advertising Gains Popularity.....III-25
Product Launch.....III-25
Strategic Corporate Developments.....III-25
2$150
   Velti, plc – A Key Player.....III-271$75
   B. Market Analytics.....III-28
Table 14: UK Recent Past, Current & Future Analysis for Mobile Advertising - Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-28
1$200
  3d. REST OF EUROPE.....III-293 $250  
   A. Market Analysis.....III-29
Outlook.....III-29
Product Launches.....III-29
1$75
   Strategic Corporate Developments.....III-301$75
   B. Market Analytics.....III-31
Table 15: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising – Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-31
1$200
  4. ASIA-PACIFIC.....III-324 $325  
   A. Market Analysis.....III-32
Outlook.....III-32
Overview.....III-32
Challenges for Mobile Advertising.....III-32
1$75
   Market Trends.....III-33
China and India to Drive Growth.....III-33
1$75
   Companies Increasingly Promoting Mobile Advertising.....III-34
Mobile Search Holds Maximum Popularity in Asia-Pacific.....III-34
Future Prospects for Mobile Advertising.....III-34
1$75
   B. Market Analytics.....III-35
Table 16: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region –China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-35

Table 17: Asia Pacific 9-Year Perspective for Mobile Advertising by Geographic Region – Percentage Breakdown of Dollar Revenues for China, and Rest of Asia-Pacific Markets for 2006, 2009 & 2015.....III-35
1$200
  4a. CHINA.....III-364 $300  
   A. Market Analysis.....III-36
Outlook.....III-36
Brief Overview of the Sector.....III-36
Growth Drivers of Mobile Advertisement in China.....III-36
Factors Restraining the Growth of Mobile Advertisement in China.....III-36
1$75
   Market Dynamics.....III-37
Internet-Based Mobile Phone Digital Services Finds Popularity Among the 16-35 Age
  Group.....III-37
Mobile Television Witnessing Rapid Growth.....III-37
Baidu and Google Conflict for Mobile Search Market Share.....III-37
1$75
   Product Launch.....III-38
Strategic Corporate Developments.....III-38
1$75
   B. Market Analytics.....III-39
Table 18: Chinese Recent Past, Current & Future Analysis for Mobile Advertising - Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-39
1$200
  4b. INDIA.....III-407 $425  
   A. Market Analysis.....III-40
Outlook.....III-40
Brief Overview of the Sector.....III-40
Growth Drivers of Mobile Advertisements in India.....III-40
1$75
   Growth Restrainers of Mobile Advertisements in India.....III-41
Market Dynamics.....III-41
Mobile Advertising Still Lies in its Early Stages.....III-41
Marketers Seeking Innovative Approaches.....III-41
1$75
   Mobile Advertisement Offers Immense Potential in India.....III-421$75
   Rural Penetration of Mobile Phones to Boost Mobile Advertising.....III-43
Traditional Mediums Still Lead the Market.....III-43
1$75
   Product Launches.....III-44
Strategic Corporate Developments.....III-44
2$150
   B. Market Analytics.....III-46
Table 19: Indian Recent Past, Current & Future Analysis for Mobile Advertising - Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-46
1$200
  4c. REST OF ASIA-PACIFIC.....III-473 $250  
   A. Market Analysis.....III-47
Outlook.....III-47
Review of Select Markets.....III-47
Korea.....III-47
Mobile Ad Market Galloping at High Speed.....III-47
Malaysia.....III-47
Australia.....III-47
1$75
   Singapore.....III-48
Mobile Phone Advertisement Revenues to Rise.....III-48
Strategic Corporate Developments.....III-48
1$75
   B. Market Analytics.....III-49
Table 20: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising – Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-49
1$200
  5. REST OF WORLD.....III-504 $300  
   A. Market Analysis.....III-50
Outlook.....III-50
Review of Select Markets.....III-50
Israel.....III-50
Canada.....III-50
1$75
   Incentive-Based Advertising to Grow.....III-51
South Africa.....III-51
Increase in the Introduction of Innovative Features.....III-51
1$75
   UGC Segment to Grow on World Cup’s Arrival.....III-52
Strategic Corporate Developments.....III-52
1$75
   B. Market Analytics.....III-53
Table 21: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising – Annual Revenue Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-53
1$200
IV. COMPETITIVE LANDSCAPE 410$995
  
Total Companies Profiled: 43 (including Divisions/Subsidiaries - 46)

Region/Country                 Players


The United States                 29   
Europe                            12 
     France                        1
     Germany                       2
     The United Kingdom            5
     Spain                         1
     Rest of Europe                3
Asia-Pacific (Excluding Japan)     3
Middle-East                        2
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Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

© Copyrights 2010, Global Industry Analysts, Inc., USA.