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MOBILE ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 159 companies including many key and niche players such as 4INFO, Apple, Inc, Amobee, Inc., AOL Advertising, Google, Inc., AdMob Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., NAVTEQ Media Solutions, Rhytym New Media, Inc., Velti, plc, Velti USA, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-6152
Price : $4800
Companies : 159
Pages : 832
Date : September 2011
Market Data Tables : 151
Status: * New Report

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 TABLE OF CONTENTS

  MOBILE ADVERTISING (Complete Report) Pages : 832   | $4800
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION.......13 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
  2. INDUSTRY OVERVIEW.......48 $595  
   A Nascent Yet High Potential Market.......4
Impact of Recession.......4
1$100
   Current and Future Analysis.......5
Strong Growth from Emerging Markets.......5
1$100
   SMS: Leading Advertising Format.......6
Factors Driving Growth in Mobile Advertisement Market.......6
1$100
   Personalized Nature of Advertising.......7
Rising Penetration of Mobile Devices and 3G Network.......7
Availability of Advanced Handsets.......7
1$100
   Opt-in Advertising: Giving Consumer the Choice.......8
The Benefit of Frequency Cap.......8
Custom Targeting.......8
Favorable Response Rates & Instant Feedback.......8
Value for Money.......8
1$100
   Breaking the Shackles.......9
Popularity of Web 2.0 and Social Networking.......9
New Forms of Mobile Advertising.......9
Challenges Facing Mobile Ad Market.......9
1$100
   Factor Restraining Growth in Mobile Advertising Market.......10
A Highly Fragmented Marketplace.......10
1$100
   Select Trends in Mobile Marketing and Mobile Advertising Market.......111$100
  3. MARKET DYNAMICS.......127 $495  
   User Engagement: The Focal Point.......12
Location Awareness: A Key Feature.......12
1$100
   Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics.......13
New-Age Advertisements to Fuel Mobile Marketing Space.......13
The Potential of Multimedia Mobile Marketing.......13
Mobile Video Ads Surpass Online Video Ads.......13
1$100
   Singular Focus – Boon for Mobile Video Ads.......14
Less Distraction.......14
Not Limited to Peak Hours.......14
1$100
   Mobile Video Ad Applications Engage Users.......15
Easier Frequency Management.......15
iPad: Transforming the Mobile Advertising Marketplace.......15
Metrics and Analytics Support Drives Mobile Marketing Success.......15
Increase in Mobile Local Advertising.......15
1$100
   Telecom Operators to Gain From Mobile Advertising.......16
Social Networks and Smart Phones Drive Mobile Advertising.......16
Technological Advancements and Economical Price Plans: Essential Requirements.......16
1$100
   Rise in Response Rates.......17
Concerns Over Data Protection and Privacy.......17
Mobile TV holds Bright Prospects in Mobile Advertising.......17
Mobile Ad Search Segment Holds Significant Potential.......17
1$100
   Mobile Advertising to Provide Gains to Ringtone Vendors.......18
Recall Rate of Mobile Phones More.......18
1$100
  4. PRODUCT OVERVIEW.......197 $495  
   Definition.......19
Success of Mobile Advertising: Key Determinant Factors.......19
1$100
   Mobile Advertising Value Chain.......20
Mobile Advertising Formats.......20
1$100
   Mobile Messaging.......211$100
   SMS.......22
MMS.......22
Types of MMS Advertising Units.......22
1$100
   Mobile TV.......23
Mobile Web.......23
1$100
   Types of Mobile Web Ad Units.......24
Mobile Internet Advertising Vs Mobile Marketing.......24
Advantages of Mobile Advertising.......24
1$100
   Mobile Vs Traditional Advertising Channels.......25
Mobile Advertising Guidelines.......25
1$100
  5. PRODUCT LAUNCHES/DEVELOPMENTS.......2630 $2450  
   Nexage Unveils Nexage RTB Exchange.......26
DiGi Telecommunications to Expand DiGi iDeal Service.......26
Motorola and Amobee Introduce SHOP4APPS China.......26
Sohu.com Unveils Mobile Advertising Platform with Nielson.......26
1$100
   CCTV Unveils Mobile Advertising Platform.......27
TXT180 Introduces SMS Marketing.......27
iLoop Mobile Extends MMS Rich Media Messaging Services.......27
Amobee Launches New Proximity Marketing Service.......27
1$100
   Velti Introduces mGage 8.0.......28
Vdopia Launches .VDO for Mobile Video Ads.......28
1$100
   Augme Unveils AD LIFE™ v4.0.......29
Adfortel and Yesss! Introduce Novel Mobile Ad Service.......29
1$100
   Telefonica Introduces Idle Screen Mobile Ads.......30
NAVTEQ Rolls Out LocationPoint™ in China.......30
1$100
   Medialets Unveils Muse.......31
Guruji.com Unveils AdiQuity.......31
Net Atlantic Introduces Mobile Text Marketing.......31
Tap Me Launches In-Game Advertising Platform for Mobile.......31
1$100
   Reliance Communications to Introduce R World.......32
Deutsche Telekom Expands Mobile Advertising.......32
Out There Media with Telekom Deutschland Introduces Mobile Advertising.......32
Tapjoy Introduces Pay-Per-Action Mobile Advertising.......32
1$100
   Ambient Media Unveils Ambient Mobile Messaging Service™.......33
Flytxt Introduces QREDA™ Mobile Advertising Platform.......33
Livewire and Adfortel Unveil New Mobile Ad Service.......33
Smaato Unveils SDK Mobile Ad Platform.......33
1$100
   GoldSpot Media Rolls Out miSpot 4.0.......34
GoldSpot Media and TAPTAP Networks to Launch New Video Ad Formats.......34
AdMarvel & Qualcomm to Offer In-App Ad Solution for Brew® Applications.......34
MyScreen Mobile and Claro Unveil Interactive Targeted Mobile Advertising.......34
1$100
   junaio Introduces New AdInject Mobile Advertising Service.......35
etisalat Rolls Out Opt-in Mobile Advertising Service.......35
Turkcell Introduces Mobile Advertising Service.......35
Maxis and Out There Media to Introduce Mobile Advertising.......35
1$100
   ReplaceAds Unveils New Mobile Advertising Platform.......36
Metaio Introduces Ad-Inject Mobile Advertising Service.......36
Aircel to Introduce Mobile Advertising Service.......36
YuMe Unveils Mobile Advertisement Units for iOS Devices.......36
AdMarvel Introduces Mobile Advertising Solution for Smartphone Developers.......36
1$100
   OneBigPlanet Introduces Flexible Mobile Advertising Solutions.......37
Transpera Unveils Mobile Video Ad Network for BlackBerry® Advertising Service.......37
1$100
   Amobee Offers Support for BlackBerry Advertising Service.......38
Greystripe Rolls Out RevMax for Mobile Web.......38
Greystripe Launches iPhone Banner Ads.......38
1$100
   Greystripe to Launch iFlash Advertising Units.......39
Greystripe Introduces Advertising Network Support for Nokia Ovi App Store.......39
Jumptap Adds Video to Ad Network.......39
Jumptap Launches Integrated Advertising Solution for Apple Tablet.......39
1$100
   iVdopia Launches Viper Ads.......40
Celtra Launches Celtra.ADV.......40
Orange Launches Orange Shots.......40
1$100
   PubMatic Integrates Mobile Advertising to Publishers Platform.......41
LG U+ Rolls Out Open Platform for Mobile Advertising.......41
DeFi Global Utilizes Apple iAd to Offer Integration and Mobile Advertising
  Services.......41
Opera Software Introduces Open Mobile Ad Exchange™ Service.......41
1$100
   TeleNav Introduces Navigation and Search Mobile Ad Platform.......42
BrightRoll Unveils Unified Mobile Video Advertising Platform.......42
1$100
   Microsoft Introduces Mobile Advertising Exchange.......43
StratosHear Technologies Rolls Out MobiAdz.......43
Global Mobile Marketing Introduces Four-in-One Mobile Advertising System.......43
Mobile Posse and Revol Wireless to Launch Revol Perks Service.......43
1$100
   Google Launches Geographically Targeted Mobile Display Ads.......44
KliKKi to Launch Mobile Advertising Package.......44
MyScreen Mobile Introduces Advanced Mobile Advertising Solution in South
  America.......44
Nexage Introduces AdMax Gateway.......44
1$100
   go2 MediaTM Unveils Dynamic Content Marketing.......45
General Growth Properties and MOBISIX Unveils The Club Mobile SM.......45
1$100
   GoldSpot Media Launches miAPI®.......46
TechnoCom Introduces A Mobile Marketing and Advertising Content Delivery Platform-
  SpotOn GPS.......46
1$100
   JumpTap Introduces TapMatch- A Mobile Advertising Network.......47
Alcatel-Lucent and 1020 Placecast to Introduce a Mobile Advertising System.......47
Batelco and Velti Technology Introduces Mobile Advertising Platform.......47
1$100
   Adfonic Introduces Mobile Advertising Marketplace.......48
BSNL Introduces New Mobile Advertising Services.......48
Vodafone Introduces New SMS Advertising Platform.......48
Sybase 365 Introduces Geo-Location and SMS Mobile Advertising Services.......48
1$100
   Cosmote Greece to Introduce Mobile Advertising Service.......49
madvertise Mobile Advertising Unveils Novel Mobile Advertising Platform.......49
4INFO Introduces AdHaven Ad-Serving Technology.......49
1$100
   AdMob Unveils Mobile Ad Unit for iPhone.......50
Greystripe Introduces Ad Units for Android.......50
Madhouse Unveils mWebTracker.......50
Crisp Wireless and Fandango Launch Mobile Ad Units.......50
1$100
   Gigafone Introduces Ochre.......51
Javna Introduces a New Mobile Advertising Platform- MobiAd.......51
1$100
   SinglePoint Introduces SingleBrand Ad Marketplace.......52
Vodafone Group Introduces Mobile Advertising Services.......52
1$100
   MuseWorx Introduces MuseWorx Marketing Operating SystemTM.......53
Broadcaster Media Introduces Mobile Advertising Platform Across the US.......53
Kinetic Mobile Introduces Mobile Marketing Services across the UK and the US.......53
Mobile Content Networks Launches allwords.net.......53
1$100
   Ringleader Digital Launches On-Demand Advertising Network.......54
Indiatimes.Com to Introduce Adringles.......54
AdMob Launches iPhone 3G Ad Marketplace.......54
1$100
   Telefonica to Introduce the Ad-Server Technical Platform.......55
Google to Introduce Mobile Advertising Service within China.......55
Airvoice to Launch a New Mobile Advertising Service.......55
1$100
  6. RECENT INDUSTRY ACTIVITY.......5637 $2450  
   ValueClick Acquires Greystripe.......56
Motricity Acquires Adenyo.......56
Marchex Takes Over Jingle Networks.......56
CommerceTel Acquires Mobivity.......56
eBay Takes Over WHERE.......56
1$100
   Ozura World Takes Over Tatto Media.......57
Tremor Media Takes Over Transpera Mobile.......57
1$100
   Facebook Takes Over Rel8tion.......58
Velti Acquires Mobclix.......58
XTEND, Adsmarket and Matomy Merge.......58
Yoc Takes Over MobileADict.......58
YuMe Takes Over Appealing Media.......58
1$100
   Velti to Acquire Stake in CASEE.......59
Vodafone, Telefónica and Everything Everywhere to Form Joint Venture.......59
mBlox and SinglePoint Enter into Partnership.......59
1$100
   Adfortel and Sonorys Sign Partnership Agreement.......60
Openwave Systems and Amobee Media Systems Ink Agreement.......60
Ace Marketing & Promotions and Eye Corp Ink Agreement for Mobiquity Networks.......60
Greystripe Expands into Ad Market in Europe.......60
1$100
   Jumptap Inks Partnerships with Leading Providers of Rich Media Ads.......61
Sky-mobi Enters into Advertising Contract with Sohu.......61
Mobile Embrace Signs Mobile Advertising Technology and Production Agreement with Multi
  Channel Network.......61
1$100
   Amobee and InMobi Enter into Partnership.......62
MobGold Enters into Partnership with Mobeep.......62
1$100
   InMobi Enters into Technology Partnership with Cooliris.......63
Greystripe Enters Into Partnership with Media Networks.......63
MobPartner Enters into Partnership with Buzz City.......63
1$100
   Poynt Inks Agreement with Mocean Mobile.......64
T-Mobile Adopts Mobile Platform of Medio Systems.......64
Apple Takes Over Quattro Wireless.......64
1$100
   Orange Merges with T-Mobile.......65
Vibes Media Acquires Zeep Mobile.......65
Opera Software Takes Over AdMarvel.......65
Marketron Takes Over mSnap.......65
1$100
   4INFO Acquires Butter.......66
OnMobile and Madison World Form Joint Venture.......66
MobileActive and 4th Screen Adverting Agree to Form Joint Venture.......66
1$100
   BuzzCity and Bitstream Sign Partnership Deal.......67
Batelco and Velti Technologies Enter into Partnership.......67
Singlepoint Takes Over M2Junction.......67
InMobi Partners with WapStart for CIS and Russian Markets.......67
1$100
   One97 Network Signs Partnership Deal with NetworkPlay for Mobile Advertising.......68
PubMatic Teams Up with Smaato.......68
4INFO Partners with WAU Movil.......68
1$100
   MTVN Inks Partnership Agreement with Greystripe for Mobile Advertising.......69
NOBOT Partners with BuzzCity.......69
Nexage Enters into Partnership with Score Media.......69
Medialets and Nexage Enter into Partnership.......69
1$100
   Madhouse Inks Partnership Deal with Far EasTone Telecommunications.......70
Telcel Inks Partnership Deal with MyScreen Mobile.......70
1$100
   AirKast Enters into Partnership with Traffic Marketplace.......71
InMobi and Hi5 Enter into Partnership.......71
Jumptap Enters into Agreement with Cyber Communications.......71
1$100
   Sofialys Enters into Partnership with eBuddy.......72
Numo Inks Advertising Agreement with Widespace.......72
Mobinil Signs Partnership Agreement with Alcatel-Lucent.......72
Three Media Centre Teams Up with FremantleMedia, 4th Screen and Mobix.......72
1$100
   InMobi Enters into US Mobile Advertising Market.......73
MyScreen Mobile and Trendlink Ink Commercial Agreement.......73
Google Takes Over AdMob.......73
1$100
   NAVTEQ Takes Over Acuity Mobile.......74
Mercury Mobility Merges with m.Net.......74
Orange Takes Over Unanimis.......74
Bluestar Mobile Signs Deal With ‘The Independent’ Newspaper.......74
1$100
   Global Hyatt and Microsoft Sign a Deal.......75
Madhouse Inks Partnership Agreement with Best Tone.......75
Velti to Acquire Ad Infuse.......75
Ad Infuse Inks Partnership Agreement with Azuki.......75
1$100
   Tanla Enters into a Joint Venture with Zed Worldwide.......76
Mobixell Signs Agreement with OgilvyOne.......76
SingTel Picks Comverse's HUB Mobile Advertising Solution.......76
MADS Enters into Partnership with AdMob.......76
Microsoft Acquires Stake in Affle.......76
1$100
   MocoSpace Partners With Smaato.......77
AdMob Introduces First Advertising Unit.......77
Microsoft Inks Agreement with Quattro Wireless.......77
Options Media Signs LOI to Acquire Bullroarer.......77
1$100
   Modavox Acquires Augme MobileTM.......78
Mediaburst Takes Over Promptext's UK Operations.......78
2ergo Acquires Wapfly Technologies.......78
Mobile2win Merges with Altruist.......78
1$100
   Webchutney Unveils Mobile Marketing Division, Culture Mafia.......79
Mobiya and Kick Mobile Collaborate.......79
Oxygen8 Communications Signs Partnership Agreement With Mobiya.......79
1$100
   TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod Advertising.......80
Vuclip Partners With mKhoj.......80
Ybrant Digital Collaborates with Lepton Software and Live Vana Innovations.......80
1$100
   ClearSky Mobile Media Enters into Long Term Contract with Carolina West
  Wireless.......81
Dentsu Group Enters into Partnership with Apple.......81
Verizon Wireless Selects Microsoft for Internet Search and Mobile Advertising
  Services.......81
1$100
   Rebranded as InMobi, mKhoj to Expand Services into Europe.......82
Mauj Mobile Teams Up with Mobixell.......82
Sentaca and MyScreen Mobile Sign Strategic Partnership.......82
1$100
   Greystripe and Tribal Fusion Enter into Partnership.......83
MTS and Out There Media Ink Partnership Agreement.......83
Claro Brazil Inks Pact with MyScreen.......83
1$100
   InMobi Partners with MocoSpace.......84
ZestADZ Enters into Advertising Partnership with Qeep.......84
Out There Media Inks Partnership Agreement with Kyivstar.......84
1$100
   Sovereign Wealth to Acquire Mobile Platform from eAccounts.......85
More Mobile Takes Over 12Snap-Lokomobil.......85
PMCG Management Buys g8wave Holdings' Mobile Media Unit.......85
Mozes Acquires Hurricane Interactive.......85
New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile.......85
Satellite Security Acquires AIMMS.......85
1$100
   CTV Enters into Partnership with Quattro Wireless.......86
BSkyB Picks Ad Infuse's adInMotion.......86
Qualcomm Enters into Collaboration with Amobee.......86
1$100
   Zedge Picks Mobile Advertising Platform of Smaato.......87
Globalive Selects MyScreen Application in Canada.......87
Nokia Invests in Madhouse.......87
Vodafone Hungary Selects MADS.......87
Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft.......87
1$100
   HT Media Ltd. and Velti Plc Enter into a Joint Venture.......88
Oberthur Collaborates with Celltick.......88
Crisp Wireless Selects AdMob and Nokia Interactive Advertising.......88
1$100
   Nokia Launches Nokia Advertising Alliance.......89
Kiwibox and 4INFO Enter into an Agreement.......89
Mobile Media and Guardian Angel Sign Agreement.......89
1$100
   Microsoft Collaborates with CNBC for Mobile Advertising.......90
Ericsson Signs Agreement with KPN.......90
Orascom Invests in MyScreen.......90
Vodafone Plans to Acquire ZYB.......90
1$100
   Velti Acquires Stake in CASEE.......91
NBC Universal Signs Deal with JumpTap.......91
AdStar to Acquire Relevantis.......91
Telava Signs LoI to Acquire Shenzhen Evergreen Technology.......91
1$100
   Qualcomm Acquires Xiam Technologies.......92
Nokia Introduces Network for Mobile Advertising.......92
1$100
  7. FOCUS ON SELECT PLAYERS.......936 $495  
   4INFO, Inc. (US).......93
Apple, Inc. (US).......93
1$100
   Amobee, Inc. (US).......94
AOL Advertising, Inc (US).......94
Google, Inc. (US).......94
1$100
   AdMob Google, Inc. (US).......95
Greystripe, Inc. (US).......95
1$100
   Jumptap, Inc. (US).......96
Medio Systems, Inc. (US).......96
NAVTEQ Media Solutions (US).......96
1$100
   Rhythm New Media, Inc. (US).......97
Velti PLC (UK).......97
Velti USA, Inc. (US).......97
1$100
   Yahoo! Inc. (US).......981$100
  8. GLOBAL MARKET PERSPECTIVE.......99   
   Table 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......991$350
   Table 2: World 10-Year Perspective for Mobile Advertising by Geographic Region – Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1001$350
   Table 3: World Recent Past, Current & Future Analysis for Messaging Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......1011$350
   Table 4: World 10-Year Perspective for Messaging Advertising by Geographic Region – Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1021$350
   Table 5: World Recent Past, Current & Future Analysis for Search Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......1031$350
   Table 6: World 10-Year Perspective for Search Advertising by Geographic Region – Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1041$350
   Table 7: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......1051$350
   Table 8: World 10-Year Perspective for Display Advertising by Geographic Region – Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1061$350
  9. THE UNITED STATES.......10737 $2450  
   A. Market Analysis.......107
Tiny Screen Huge Potential.......107
Snapshots.......107
1$100
   Factors Driving the Growth of Mobile Advertisements.......108
Factors Restraining the Growth of Mobile Advertisements.......108
Market Dynamics.......108
Growing Use of Mobile Phones: A Key Growth Driver.......108
1$100
   Advanced Mobile Devices Foster Growth in Mobile Advertising Market.......109
Rising Popularity of Smartphones.......109
Mobile Display Advertising on the Rise.......109
1$100
   Mobile Ads Surpass Browser-Based Standard Banner Ads.......110
Local Mobile Ads Find Favor.......110
Advanced Mobile Technology to Promote Growth.......110
Product Launches.......110
15$950
   Strategic Corporate Developments.......12511$600
   Key Players.......1366$600
   B. Market Analytics.......142
Table 9: US Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment – Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......142
1$350
   Table 10: US 10-Year Perspective for Mobile Advertising by Product Segment – Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1431$350
  10. CANADA.......1445 $950  
   A. Market Analysis.......144
Outlook.......144
Incentive-Based Advertising to Grow.......144
1$100
   Challenges Confronting Mobile Advertising in Canada.......145
Strategic Corporate Developments.......145
2$200
   B. Market Analytics.......147
Table 11: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment – Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......147
1$350
   Table 12: Canadian 10-Year Perspective for Mobile Advertising by Product Segment – Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1481$350
  11. JAPAN.......1495 $950  
   A. Market Analysis.......149
Market Overview.......149
Smooth Way Ahead for Mobile Advertising.......149
1$100
   Strategic Corporate Developments.......1502$200
   B. Market Analytics.......152
Table 13: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment – Messaging, Search, and Display Markets Independently Analyzed with Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......152
1$350
   Table 14: Japanese 10-Year Perspective for Mobile Advertising by Product Segment – Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1531$350
  12. EUROPE.......1547 $1450  
   A. Market Analysis.......154
Overview.......154
Economic Downturn Spurs Opportunities in Mobile Advertising.......154
1$100
   Factors Driving the Growth of Mobile Advertisements.......155
Factors Restraining the Growth of Mobile Advertisements.......155
Market Dynamics.......155
2012 Olympics to Catalyze Growth.......155
Banner Advertising: The Largest Revenue Generator.......155
1$100
   Advanced Formats and New Technologies Pull Growth.......156
Western Europe Exhibits Higher Growth Prospects.......156
1$100
   B. Market Analytics.......157
Table 15: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......157
1$350
   Table 16: European 10-Year Perspective for Mobile Advertising by Geographic Region – Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1581$350
   Table 17: European Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment – Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......1591$350
   Table 18: European 10-Year Perspective for Mobile Advertising by Product Segment – Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 includes corresponding Graph/Chart).......1601$350
  12a. FRANCE.......1612 $395  
   A. Market Analysis.......161
Outlook.......161
Strategic Corporate Developments.......161
1$100
   B. Market Analytics.......162
Table 19: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......162
1$350
  12b. GERMANY.......1633 $395  
   A. Market Analysis.......163
Outlook.......163
Product Launches.......163
1$100
   Strategic Corporate Development.......1641$100
   B. Market Analytics.......165
Table 20: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......165
1$350
  12c. ITALY.......166   
   Market Analysis.......166
Table 21: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......166
1$350
  12d. THE UNITED KINGDOM.......1676 $595  
   A. Market Analysis.......167
Overview.......167
Market Dynamics.......167
Companies Exhibit Preference Towards Mobile Advertising.......167
Ring Tone Vendors Focus on Mobile Advertisement.......167
1$100
   Mobile Internet Advertising Gains Popularity.......168
Product Launches.......168
Strategic Corporate Developments.......168
3$300
   Velti, plc – A Key Player.......1711$100
   B. Market Analytics.......172
Table 22: UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......172
1$350
  12e. SPAIN.......1732 $395  
   A. Market Analysis.......173
Outlook.......173
Product Launches.......173
1$100
   B. Market Analytics.......174
Table 23: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......174
1$350
  12f. RUSSIA.......1752 $395  
   A. Market Analysis.......175
Outlook.......175
Strategic Corporate Developments.......175
1$100
   B. Market Analytics.......176
Table 24: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......176
1$350
  12g. REST OF EUROPE.......1776 $595  
   A. Market Analysis.......177
Outlook.......177
Product Launches.......177
3$300
   Strategic Corporate Developments.......1802$200
   B. Market Analytics.......182
Table 25: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......182
1$350
  13. ASIA-PACIFIC.......18311 $1995  
   A. Market Analysis.......183
Outlook.......183
Rising Penetration of Mobile Devices.......183
Rising Use of Smartphones.......183
1$100
   Snapshots.......184
Mobile Advertising: A High Growth Market.......184
1$100
   A Highly Diverse Market.......185
Robust Rise in Mobile Internet User Base.......185
1$100
   Table 26: Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart).......186

Table 27: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart).......186
1$350
   Challenges for Mobile Advertising.......187
Market Dynamics.......187
Strong Growth for South East Asian Markets.......187
Display & Messaging Mobile Advertising: Sustained Growth.......187
Text Messaging Continues to Retain Significance in Mobile Marketing.......187
1$100
   Mobile Search Holds Maximum Popularity in Asia-Pacific.......188
Mobile Videos: Potential for Growth.......188
Prospects for Mobile TV Advertising.......188
Embedded Advertisements and "App-vertising" on the Rise.......188
Smarter Advertisements for Smartphones.......188
1$100
   The Promise of Geo-Fencing Brand Promotion.......189
Companies Increasingly Promoting Mobile Advertising.......189
1$100
   B. Market Analytics.......190
Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region – China, South Korea, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......190
1$350
   Table 29: Asia Pacific 10-Year Perspective for Mobile Advertising by Geographic Region – Percentage Breakdown of Annual Revenues for China, South Korea, India, and Rest of Asia-Pacific Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1911$350
   Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment – Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......1921$350
   Table 31: Asia-Pacific 10-Year Perspective for Mobile Advertising by Product Segment – Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......1931$350
  13a. CHINA.......1947 $595  
   A. Market Analysis.......194
A Rapidly Expanding Market.......194
Brief Overview of the Sector.......194
Growth Drivers of Mobile Advertisement.......194
1$100
   Factors Restraining the Growth of Mobile Advertisement Market.......195
Market Dynamics.......195
Internet-Based Mobile Phone Digital Services Finds Popularity Among the 16-35 Age
  Group.......195
Mobile Television Witnessing Rapid Growth.......195
1$100
   Baidu and Google Conflict for Mobile Search Market Share.......196
Product Launches.......196
2$200
   Strategic Corporate Developments.......1982$200
   B. Market Analytics.......200
Table 32: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......200
1$350
  13b. SOUTH KOREA.......201   
   Market Analysis.......201
Table 33: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......201
1$350
  13c. INDIA.......20210 $950  
   A. Market Analysis.......202
Outlook.......202
The Fastest Growing Mobile Market.......202
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration.......202
1$100
   Market Dynamics.......203
3G to Boost Mobile Advertising Market.......203
1$100
   Sustained Growth for SMS Advertising.......204
Marketers Seeking Innovative Approaches.......204
1$100
   Rural Penetration of Mobile Phones to Boost Mobile Advertising.......205
Traditional Media Still Lead the Market.......205
Product Launches.......205
3$300
   Strategic Corporate Developments.......2083$300
   B. Market Analytics.......211
Table 34: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......211
1$350
  13d. REST OF ASIA-PACIFIC.......2126 $595  
   A. Market Analysis.......212
Outlook.......212
Review of Select Markets.......212
Malaysia.......212
Australia.......212
Singapore.......212
Product Launches.......212
1$100
   Strategic Corporate Developments.......2134$400
   B. Market Analytics.......217
Table 35: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......217
1$350
  14. REST OF WORLD.......21810 $950  
   A. Market Analysis.......218
Outlook.......218
Review of Select Markets.......218
Israel.......218
South Africa.......218
1$100
   Opportunities and Challenges.......219
Lack of Local Publishers: A Missed Opportunity.......219
1$100
   Increase in the Introduction of Innovative Features.......220
UGC Segment Expands.......220
Product Launches.......220
2$200
   Strategic Corporate Developments.......2224$400
   B. Market Analytics.......226
Table 36: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Market – South Africa, Brazil, Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).......226
1$350
   Table 37: Rest of World 10-Year Perspective for Mobile Advertising by Geographic Market – Percentage Breakdown of Annual Revenues for South Africa, Brazil, Others Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).......2271$350
COMPETITION 591$995
  
Total Companies Profiled: 159 (including Divisions/Subsidiaries - 167)

Region/Country                 Players


The United States                 79    
Canada                             2
Japan                              2
Europe                            47 
     France                        6
     Germany                       7
     The United Kingdom           18 
     Spain                         3
     Rest of Europe               13 
Asia-Pacific (Excluding Japan)    31 
Africa                             1
Middle-East                        5
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