MOBILE ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 159 companies including many key and niche players such as -

4INFO
Apple, Inc.
Amobee, Inc.
AOL Advertising
Google, Inc.
AdMob Google, Inc.


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Code : MCP-6152
Price : $4800
Companies : 159
Pages : 783
Date : September 2011
Market Data Tables : 151

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3  
   A Nascent Yet High Potential Market.....II-4
Impact of Recession.....II-4
1$100
   Current and Future Analysis.....II-5
Strong Growth from Emerging Markets.....II-5
1$100
   SMS: Leading Advertising Format.....II-6
Factors Driving Growth in Mobile Advertisement Market.....II-6
1$100
   Personalized Nature of Advertising.....II-7
Rising Penetration of Mobile Devices and 3G Network.....II-7
Availability of Advanced Handsets.....II-7
1$100
   Opt-in Advertising: Giving Consumer the Choice.....II-8
The Benefit of Frequency Cap.....II-8
Custom Targeting.....II-8
Favorable Response Rates & Instant Feedback.....II-8
Value for Money.....II-8
Breaking the Shackles.....II-8
1$100
   Popularity of Web 2.0 and Social Networking.....II-9
New Forms of Mobile Advertising.....II-9
Challenges Facing Mobile Ad Market.....II-9
1$100
   Factor Restraining Growth in Mobile Advertising Market.....II-10
A Highly Fragmented Marketplace.....II-10
Select Trends in Mobile Marketing and Mobile Advertising Market.....II-10
2$200
   User Engagement: The Focal Point.....II-12
Location Awareness: A Key Feature.....II-12
1$100
   Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics.....II-13
New-Age Advertisements to Fuel Mobile Marketing Space.....II-13
The Potential of Multimedia Mobile Marketing.....II-13
Mobile Video Ads Surpass Online Video Ads.....II-13
1$100
   Singular Focus – Boon for Mobile Video Ads.....II-14
Less Distraction.....II-14
Not Limited to Peak Hours.....II-14
Mobile Video Ad Applications Engage Users.....II-14
1$100
   Easier Frequency Management.....II-15
iPad: Transforming the Mobile Advertising Marketplace.....II-15
Metrics and Analytics Support Drives Mobile Marketing Success.....II-15
Increase in Mobile Local Advertising.....II-15
Telecom Operators to Gain From Mobile Advertising.....II-15
1$100
   Social Networks and Smart Phones Drive Mobile Advertising.....II-16
Technological Advancements and Economical Price Plans: Essential Requirements.....II-16
Rise in Response Rates.....II-16
1$100
   Concerns Over Data Protection and Privacy.....II-17
Mobile TV holds Bright Prospects in Mobile Advertising.....II-17
Mobile Ad Search Segment Holds Significant Potential.....II-17
Mobile Advertising to Provide Gains to Ringtone Vendors.....II-17
Recall Rate of Mobile Phones More.....II-17
1$100
   Definition.....II-18
Success of Mobile Advertising: Key Determinant Factors.....II-18
1$100
   Mobile Advertising Value Chain.....II-19
Mobile Advertising Formats.....II-19
1$100
   Mobile Messaging.....II-201$100
   SMS.....II-21
MMS.....II-21
Types of MMS Advertising Units.....II-21
1$100
   Mobile TV.....II-22
Mobile Web.....II-22
1$100
   Types of Mobile Web Ad Units.....II-23
Mobile Internet Advertising Vs Mobile Marketing.....II-23
Advantages of Mobile Advertising.....II-23
1$100
   Mobile Vs Traditional Advertising Channels.....II-24
Mobile Advertising Guidelines.....II-24
1$100
   Nexage Unveils Nexage RTB Exchange.....II-25
DiGi Telecommunications to Expand DiGi iDeal Service.....II-25
Motorola and Amobee Introduce SHOP4APPS China.....II-25
Sohu.com Unveils Mobile Advertising Platform with Nielson.....II-25
1$100
   CCTV Unveils Mobile Advertising Platform.....II-26
TXT180 Introduces SMS Marketing.....II-26
iLoop Mobile Extends MMS Rich Media Messaging Services.....II-26
Amobee Launches New Proximity Marketing Service.....II-26
1$100
   Velti Introduces mGage 8.0.....II-27
Vdopia Launches .VDO for Mobile Video Ads.....II-27
Augme Unveils AD LIFE™ v4.0.....II-27
1$100
   Adfortel and Yesss! Introduce Novel Mobile Ad Service.....II-28
Telefonica Introduces Idle Screen Mobile Ads.....II-28
1$100
   NAVTEQ Rolls Out LocationPoint™ in China.....II-29
Medialets Unveils Muse.....II-29
Guruji.com Unveils AdiQuity.....II-29
1$100
   Net Atlantic Introduces Mobile Text Marketing.....II-30
Tap Me Launches In-Game Advertising Platform for Mobile.....II-30
Reliance Communications to Introduce R World.....II-30
Deutsche Telekom Expands Mobile Advertising.....II-30
1$100
   Out There Media with Telekom Deutschland Introduces Mobile Advertising.....II-31
Tapjoy Introduces Pay-Per-Action Mobile Advertising.....II-31
Ambient Media Unveils Ambient Mobile Messaging Service™.....II-31
Flytxt Introduces QREDA™ Mobile Advertising Platform.....II-31
Livewire and Adfortel Unveil New Mobile Ad Service.....II-31
1$100
   Smaato Unveils SDK Mobile Ad Platform.....II-32
GoldSpot Media Rolls Out miSpot 4.0.....II-32
GoldSpot Media and TAPTAP Networks to Launch New Video Ad Formats.....II-32
AdMarvel & Qualcomm to Offer In-App Ad Solution for Brew® Applications.....II-32
1$100
   MyScreen Mobile and Claro Unveil Interactive Targeted Mobile Advertising.....II-33
junaio Introduces New AdInject Mobile Advertising Service.....II-33
etisalat Rolls Out Opt-in Mobile Advertising Service.....II-33
Turkcell Introduces Mobile Advertising Service.....II-33
1$100
   Maxis and Out There Media to Introduce Mobile Advertising.....II-34
ReplaceAds Unveils New Mobile Advertising Platform.....II-34
Metaio Introduces Ad-Inject Mobile Advertising Service.....II-34
Aircel to Introduce Mobile Advertising Service.....II-34
YuMe Unveils Mobile Advertisement Units for iOS Devices.....II-34
1$100
   AdMarvel Introduces Mobile Advertising Solution for Smartphone Developers.....II-35
OneBigPlanet Introduces Flexible Mobile Advertising Solutions.....II-35
Transpera Unveils Mobile Video Ad Network for BlackBerry® Advertising Service.....II-35
1$100
   Amobee Offers Support for BlackBerry Advertising Service.....II-36
Greystripe Rolls Out RevMax for Mobile Web.....II-36
Greystripe Launches iPhone Banner Ads.....II-36
1$100
   Greystripe to Launch iFlash Advertising Units.....II-37
Greystripe Introduces Advertising Network Support for Nokia Ovi App Store.....II-37
Jumptap Adds Video to Ad Network.....II-37
Jumptap Launches Integrated Advertising Solution for Apple Tablet.....II-37
1$100
   iVdopia Launches Viper Ads.....II-38
Celtra Launches Celtra.ADV.....II-38
Orange Launches Orange Shots.....II-38
PubMatic Integrates Mobile Advertising to Publishers Platform.....II-38
1$100
   LG U+ Rolls Out Open Platform for Mobile Advertising.....II-39
DeFi Global Utilizes Apple iAd to Offer Integration and Mobile Advertising
  Services.....II-39
Opera Software Introduces Open Mobile Ad Exchange™ Service.....II-39
TeleNav Introduces Navigation and Search Mobile Ad Platform.....II-39
1$100
   BrightRoll Unveils Unified Mobile Video Advertising Platform.....II-40
Microsoft Introduces Mobile Advertising Exchange.....II-40
StratosHear Technologies Rolls Out MobiAdz.....II-40
1$100
   Global Mobile Marketing Introduces Four-in-One Mobile Advertising System.....II-41
Mobile Posse and Revol Wireless to Launch Revol Perks Service.....II-41
Google Launches Geographically Targeted Mobile Display Ads.....II-41
KliKKi to Launch Mobile Advertising Package.....II-41
1$100
   MyScreen Mobile Introduces Advanced Mobile Advertising Solution in South
  America.....II-42
Nexage Introduces AdMax Gateway.....II-42
go2 MediaTM Unveils Dynamic Content Marketing.....II-42
1$100
   General Growth Properties and MOBISIX Unveils The Club Mobile SM.....II-43
GoldSpot Media Launches miAPI®.....II-43
TechnoCom Introduces A Mobile Marketing and Advertising Content Delivery Platform-
  SpotOn GPS.....II-43
1$100
   JumpTap Introduces TapMatch- A Mobile Advertising Network.....II-44
Alcatel-Lucent and 1020 Placecast to Introduce a Mobile Advertising System.....II-44
1$100
   Batelco and Velti Technology Introduces Mobile Advertising Platform.....II-45
Adfonic Introduces Mobile Advertising Marketplace.....II-45
BSNL Introduces New Mobile Advertising Services.....II-45
Vodafone Introduces New SMS Advertising Platform.....II-45
1$100
   Sybase 365 Introduces Geo-Location and SMS Mobile Advertising Services.....II-46
Cosmote Greece to Introduce Mobile Advertising Service.....II-46
madvertise Mobile Advertising Unveils Novel Mobile Advertising Platform.....II-46
4INFO Introduces AdHaven Ad-Serving Technology.....II-46
1$100
   AdMob Unveils Mobile Ad Unit for iPhone.....II-47
Greystripe Introduces Ad Units for Android.....II-47
Madhouse Unveils mWebTracker.....II-47
Crisp Wireless and Fandango Launch Mobile Ad Units.....II-47
1$100
   Gigafone Introduces Ochre.....II-48
Javna Introduces a New Mobile Advertising Platform- MobiAd.....II-48
SinglePoint Introduces SingleBrand Ad Marketplace.....II-48
1$100
   Vodafone Group Introduces Mobile Advertising Services.....II-49
MuseWorx Introduces MuseWorx Marketing Operating System™.....II-49
1$100
   Broadcaster Media Introduces Mobile Advertising Platform Across the US.....II-50
Kinetic Mobile Introduces Mobile Marketing Services across the UK and the US.....II-50
Mobile Content Networks Launches allwords.net.....II-50
Ringleader Digital Launches On-Demand Advertising Network.....II-50
1$100
   Indiatimes.Com to Introduce Adringles.....II-51
AdMob Launches iPhone 3G Ad Marketplace.....II-51
Telefonica to Introduce the Ad-Server Technical Platform.....II-51
Google to Introduce Mobile Advertising Service within China.....II-51
1$100
   Airvoice to Launch a New Mobile Advertising Service.....II-521$100
   ValueClick Acquires Greystripe.....II-53
Motricity Acquires Adenyo.....II-53
Marchex Takes Over Jingle Networks.....II-53
CommerceTel Acquires Mobivity.....II-53
eBay Takes Over WHERE.....II-53
1$100
   Ozura World Takes Over Tatto Media.....II-54
Tremor Media Takes Over Transpera Mobile.....II-54
Facebook Takes Over Rel8tion.....II-54
1$100
   Velti Acquires Mobclix.....II-55
XTEND, Adsmarket and Matomy Merge.....II-55
Yoc Takes Over MobileADict.....II-55
YuMe Takes Over Appealing Media.....II-55
1$100
   Velti to Acquire Stake in CASEE.....II-56
Vodafone, Telefónica and Everything Everywhere to Form Joint Venture.....II-56
mBlox and SinglePoint Enter into Partnership.....II-56
Adfortel and Sonorys Sign Partnership Agreement.....II-56
1$100
   Openwave Systems and Amobee Media Systems Ink Agreement.....II-57
Ace Marketing & Promotions and Eye Corp Ink Agreement for Mobiquity Networks.....II-57
Greystripe Expands into Ad Market in Europe.....II-57
Jumptap Inks Partnerships with Leading Providers of Rich Media Ads.....II-57
1$100
   Sky-mobi Enters into Advertising Contract with Sohu.....II-58
Mobile Embrace Signs Mobile Advertising Technology and Production Agreement with Multi
  Channel Network.....II-58
1$100
   Amobee and InMobi Enter into Partnership.....II-59
MobGold Enters into Partnership with Mobeep.....II-59
InMobi Enters into Technology Partnership with Cooliris.....II-59
Greystripe Enters Into Partnership with Media Networks.....II-59
1$100
   MobPartner Enters into Partnership with Buzz City.....II-60
Poynt Inks Agreement with Mocean Mobile.....II-60
1$100
   T-Mobile Adopts Mobile Platform of Medio Systems.....II-61
Apple Takes Over Quattro Wireless.....II-61
Orange Merges with T-Mobile.....II-61
Vibes Media Acquires Zeep Mobile.....II-61
Opera Software Takes Over AdMarvel.....II-61
1$100
   Marketron Takes Over mSnap.....II-62
4INFO Acquires Butter.....II-62
OnMobile and Madison World Form Joint Venture.....II-62
1$100
   MobileActive and 4th Screen Adverting Agree to Form Joint Venture.....II-63
BuzzCity and Bitstream Sign Partnership Deal.....II-63
Batelco and Velti Technologies Enter into Partnership.....II-63
1$100
   Singlepoint Takes Over M2Junction.....II-64
InMobi Partners with WapStart for CIS and Russian Markets.....II-64
One97 Network Signs Partnership Deal with NetworkPlay for Mobile Advertising.....II-64
PubMatic Teams Up with Smaato.....II-64
4INFO Partners with WAU Movil.....II-64
1$100
   MTVN Inks Partnership Agreement with Greystripe for Mobile Advertising.....II-65
NOBOT Partners with BuzzCity.....II-65
Nexage Enters into Partnership with Score Media.....II-65
1$100
   Medialets and Nexage Enter into Partnership.....II-66
Madhouse Inks Partnership Deal with Far EasTone Telecommunications.....II-66
1$100
   Telcel Inks Partnership Deal with MyScreen Mobile.....II-67
AirKast Enters into Partnership with Traffic Marketplace.....II-67
InMobi and Hi5 Enter into Partnership.....II-67
Jumptap Enters into Agreement with Cyber Communications.....II-67
1$100
   Sofialys Enters into Partnership with eBuddy.....II-68
Numo Inks Advertising Agreement with Widespace.....II-68
Mobinil Signs Partnership Agreement with Alcatel-Lucent.....II-68
Three Media Centre Teams Up with FremantleMedia, 4th Screen and Mobix.....II-68
1$100
   InMobi Enters into US Mobile Advertising Market.....II-69
MyScreen Mobile and Trendlink Ink Commercial Agreement.....II-69
Google Takes Over AdMob.....II-69
NAVTEQ Takes Over Acuity Mobile.....II-69
1$100
   Mercury Mobility Merges with m.Net.....II-70
Orange Takes Over Unanimis.....II-70
Bluestar Mobile Signs Deal With ‘The Independent’ Newspaper.....II-70
Global Hyatt and Microsoft Sign a Deal.....II-70
1$100
   Madhouse Inks Partnership Agreement with Best Tone.....II-71
Velti to Acquire Ad Infuse.....II-71
Ad Infuse Inks Partnership Agreement with Azuki.....II-71
Tanla Enters into a Joint Venture with Zed Worldwide.....II-71
1$100
   Mobixell Signs Agreement with OgilvyOne.....II-72
SingTel Picks Comverse's HUB Mobile Advertising Solution.....II-72
MADS Enters into Partnership with AdMob.....II-72
Microsoft Acquires Stake in Affle.....II-72
MocoSpace Partners With Smaato.....II-72
AdMob Introduces First Advertising Unit.....II-72
Microsoft Inks Agreement with Quattro Wireless.....II-72
1$100
   Options Media Signs LOI to Acquire Bullroarer.....II-73
Modavox Acquires Augme MobileTM.....II-73
Mediaburst Takes Over Promptext's UK Operations.....II-73
1$100
   2ergo Acquires Wapfly Technologies.....II-74
Mobile2win Merges with Altruist.....II-74
Webchutney Unveils Mobile Marketing Division, Culture Mafia.....II-74
Mobiya and Kick Mobile Collaborate.....II-74
1$100
   Oxygen8 Communications Signs Partnership Agreement With Mobiya.....II-75
TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod Advertising.....II-75
Vuclip Partners With mKhoj.....II-75
1$100
   Ybrant Digital Collaborates with Lepton Software and Live Vana Innovations.....II-76
ClearSky Mobile Media Enters into Long Term Contract with Carolina West
  Wireless.....II-76
Dentsu Group Enters into Partnership with Apple.....II-76
1$100
   Verizon Wireless Selects Microsoft for Internet Search and Mobile Advertising
  Services.....II-77
Rebranded as InMobi, mKhoj to Expand Services into Europe.....II-77
Mauj Mobile Teams Up with Mobixell.....II-77
1$100
   Sentaca and MyScreen Mobile Sign Strategic Partnership.....II-78
Greystripe and Tribal Fusion Enter into Partnership.....II-78
MTS and Out There Media Ink Partnership Agreement.....II-78
Claro Brazil Inks Pact with MyScreen.....II-78
1$100
   InMobi Partners with MocoSpace.....II-79
ZestADZ Enters into Advertising Partnership with Qeep.....II-79
Out There Media Inks Partnership Agreement with Kyivstar.....II-79
1$100
   Sovereign Wealth to Acquire Mobile Platform from eAccounts.....II-80
More Mobile Takes Over 12Snap-Lokomobil.....II-80
PMCG Management Buys g8wave Holdings' Mobile Media Unit.....II-80
Mozes Acquires Hurricane Interactive.....II-80
New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile.....II-80
Satellite Security Acquires AIMMS.....II-80
1$100
   CTV Enters into Partnership with Quattro Wireless.....II-81
BSkyB Picks Ad Infuse's adInMotion.....II-81
Qualcomm Enters into Collaboration with Amobee.....II-81
Zedge Picks Mobile Advertising Platform of Smaato.....II-81
1$100
   Globalive Selects MyScreen Application in Canada.....II-82
Nokia Invests in Madhouse.....II-82
Vodafone Hungary Selects MADS.....II-82
Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft.....II-82
1$100
   HT Media Ltd. and Velti Plc Enter into a Joint Venture.....II-83
Oberthur Collaborates with Celltick.....II-83
Crisp Wireless Selects AdMob and Nokia Interactive Advertising.....II-83
Nokia Launches Nokia Advertising Alliance.....II-83
1$100
   Kiwibox and 4INFO Enter into an Agreement.....II-84
Mobile Media and Guardian Angel Sign Agreement.....II-84
Microsoft Collaborates with CNBC for Mobile Advertising.....II-84
1$100
   Ericsson Signs Agreement with KPN.....II-85
Orascom Invests in MyScreen.....II-85
Vodafone Plans to Acquire ZYB.....II-85
Velti Acquires Stake in CASEE.....II-85
NBC Universal Signs Deal with JumpTap.....II-85
1$100
   AdStar to Acquire Relevantis.....II-86
Telava Signs LoI to Acquire Shenzhen Evergreen Technology.....II-86
Qualcomm Acquires Xiam Technologies.....II-86
1$100
   Nokia Introduces Network for Mobile Advertising.....II-871$100
   4INFO, Inc. (US).....II-88
Apple, Inc. (US).....II-88
1$100
   Amobee, Inc. (US).....II-89
AOL Advertising, Inc (US).....II-89
Google, Inc. (US).....II-89
1$100
   AdMob Google, Inc. (US).....II-90
Greystripe, Inc. (US).....II-90
Jumptap, Inc. (US).....II-90
1$100
   Medio Systems, Inc. (US).....II-91
NAVTEQ Media Solutions (US).....II-91
Rhythm New Media, Inc. (US).....II-91
Velti PLC (UK).....II-91
1$100
   Velti USA, Inc. (US).....II-92
Yahoo! Inc. (US).....II-92
2$200
   Table 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-941$350
   Table 2: World 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-951$350
   Table 3: World Recent Past, Current & Future Analysis for Messaging Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-961$350
   Table 4: World 10-Year Perspective for Messaging Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-971$350
   Table 5: World Recent Past, Current & Future Analysis for Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-981$350
   Table 6: World 10-Year Perspective for Search Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-991$350
   Table 7: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-1001$350
   Table 8: World 10-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1011$350
   A. Market Analysis.....II-102
Tiny Screen Huge Potential.....II-102
Snapshots.....II-102
1$100
   Factors Driving the Growth of Mobile Advertisements.....II-103
Factors Restraining the Growth of Mobile Advertisements.....II-103
Market Dynamics.....II-103
Growing Use of Mobile Phones: A Key Growth Driver.....II-103
1$100
   Advanced Mobile Devices Foster Growth in Mobile Advertising Market.....II-104
Rising Popularity of Smartphones.....II-104
Mobile Display Advertising on the Rise.....II-104
Mobile Ads Surpass Browser-Based Standard Banner Ads.....II-104
1$100
   Local Mobile Ads Find Favor.....II-105
Advanced Mobile Technology to Promote Growth.....II-105
Product Launches.....II-105
13$275
   Strategic Corporate Developments.....II-11811$225
   Key Players.....II-1296$275
   B. Market Analytics.....II-135
Table 9: US Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-135
1$350
   Table 10: US 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1361$350
   A. Market Analysis.....II-137
Outlook.....II-137
Incentive-Based Advertising to Grow.....II-137
1$100
   Challenges Confronting Mobile Advertising in Canada.....II-138
Strategic Corporate Developments.....II-138
2$125
   B. Market Analytics.....II-140
Table 11: Canadian Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-140
1$350
   Table 12: Canadian 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1411$350
   A. Market Analysis.....II-142
Market Overview.....II-142
Smooth Way Ahead for Mobile Advertising.....II-142
1$100
   Strategic Corporate Developments.....II-1432$125
   B. Market Analytics.....II-145
Table 13: Japanese Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-145
1$350
   Table 14: Japanese 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1461$350
   A. Market Analysis.....II-147
Overview.....II-147
Economic Downturn Spurs Opportunities in Mobile Advertising.....II-147
1$100
   Factors Driving the Growth of Mobile Advertisements.....II-148
Factors Restraining the Growth of Mobile Advertisements.....II-148
Market Dynamics.....II-148
2012 Olympics to Catalyze Growth.....II-148
Banner Advertising: The Largest Revenue Generator.....II-148
1$100
   Advanced Formats and New Technologies Pull Growth.....II-149
Western Europe Exhibits Higher Growth Prospects.....II-149
1$100
   B. Market Analytics.....II-150
Table 15: European Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-150
1$350
   Table 16: European 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1511$350
   Table 17: European Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-1521$350
   Table 18: European 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 includes corresponding Graph/Chart).....II-1531$350
   A. Market Analysis.....II-154
Outlook.....II-154
Strategic Corporate Developments.....II-154
1$100
   B. Market Analytics.....II-155
Table 19: French Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-155
1$350
   A. Market Analysis.....II-156
Outlook.....II-156
Product Launches.....II-156
1$100
   Strategic Corporate Development.....II-1571$100
   B. Market Analytics.....II-158
Table 20: German Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-158
1$350
   Market Analysis.....II-159
Table 21: Italian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-159
1$350
   A. Market Analysis.....II-160
Overview.....II-160
Market Dynamics.....II-160
Companies Exhibit Preference Towards Mobile Advertising.....II-160
Ring Tone Vendors Focus on Mobile Advertisement.....II-160
Mobile Internet Advertising Gains Popularity.....II-160
1$100
   Product Launches.....II-161
Strategic Corporate Developments.....II-161
3$175
   Velti, plc – A Key Player.....II-1641$100
   B. Market Analytics.....II-165
Table 22: UK Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-165
1$350
   A. Market Analysis.....II-166
Outlook.....II-166
Product Launches.....II-166
1$100
   B. Market Analytics.....II-167
Table 23: Spanish Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-167
1$350
   A. Market Analysis.....II-168
Outlook.....II-168
Strategic Corporate Developments.....II-168
1$100
   B. Market Analytics.....II-169
Table 24: Russian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-169
1$350
   A. Market Analysis.....II-170
Outlook.....II-170
Product Launches.....II-170
2$125
   Strategic Corporate Developments.....II-1722$125
   B. Market Analytics.....II-174
Table 25: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-174
1$350
   A. Market Analysis.....II-175
Outlook.....II-175
Rising Penetration of Mobile Devices.....II-175
Rising Use of Smartphones.....II-175
1$100
   Snapshots.....II-176
Mobile Advertising: A High Growth Market.....II-176
1$100
   A Highly Diverse Market.....II-177
Robust Rise in Mobile Internet User Base.....II-177
1$100
   Table 26: Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart).....II-178

Table 27: Average Number of Page Impressions Per User Per Day on the Internet for Select Asian Countries (includes corresponding Graph/Chart).....II-178
Challenges for Mobile Advertising.....II-178
1$350
   Market Dynamics.....II-179
Strong Growth for South East Asian Markets.....II-179
Display & Messaging Mobile Advertising: Sustained Growth.....II-179
Text Messaging Continues to Retain Significance in Mobile Marketing.....II-179
Mobile Search Holds Maximum Popularity in Asia-Pacific.....II-179
Mobile Videos: Potential for Growth.....II-179
1$100
   Prospects for Mobile TV Advertising.....II-180
Embedded Advertisements and "App-vertising" on the Rise.....II-180
Smarter Advertisements for Smartphones.....II-180
The Promise of Geo-Fencing Brand Promotion.....II-180
1$100
   Companies Increasingly Promoting Mobile Advertising.....II-1811$100
   B. Market Analytics.....II-182
Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - China, South Korea, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-182
1$350
   Table 29: Asia Pacific 10-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Annual Revenues for China, South Korea, India, and Rest of Asia-Pacific Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1831$350
   Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Product Segment - Messaging, Search, and Display Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-1841$350
   Table 31: Asia-Pacific 10-Year Perspective for Mobile Advertising by Product Segment - Percentage Breakdown of Annual Revenues for Messaging, Search, and Display Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-1851$350
   A. Market Analysis.....II-186
A Rapidly Expanding Market.....II-186
Brief Overview of the Sector.....II-186
Growth Drivers of Mobile Advertisement.....II-186
1$100
   Factors Restraining the Growth of Mobile Advertisement Market.....II-187
Market Dynamics.....II-187
Internet-Based Mobile Phone Digital Services Finds Popularity Among the 16-35
  Age Group.....II-187
Mobile Television Witnessing Rapid Growth.....II-187
1$100
   Baidu and Google Conflict for Mobile Search Market Share.....II-188
Product Launches.....II-188
1$100
   Strategic Corporate Developments.....II-1892$125
   B. Market Analytics.....II-191
Table 32: Chinese Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-191
1$350
   Market Analysis.....II-192
Table 33: South Korean Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-192
1$350
   A. Market Analysis.....II-193
Outlook.....II-193
The Fastest Growing Mobile Market.....II-193
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration.....II-193
1$100
   Market Dynamics.....II-194
3G to Boost Mobile Advertising Market.....II-194
1$100
   Sustained Growth for SMS Advertising.....II-195
Marketers Seeking Innovative Approaches.....II-195
Rural Penetration of Mobile Phones to Boost Mobile Advertising.....II-195
1$100
   Traditional Media Still Lead the Market.....II-196
Product Launches.....II-196
2$125
   Strategic Corporate Developments.....II-1984$225
   B. Market Analytics.....II-202
Table 34: Indian Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-202
1$350
   A. Market Analysis.....II-203
Outlook.....II-203
Review of Select Markets.....II-203
Malaysia.....II-203
Australia.....II-203
Singapore.....II-203
Product Launches.....II-203
1$100
   Strategic Corporate Developments.....II-2044$225
   B. Market Analytics.....II-208
Table 35: Rest of Asia Pacific Recent Past, Current & Future Analysis for Mobile Advertising Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-208
1$350
   A. Market Analysis.....II-209
Outlook.....II-209
Review of Select Markets.....II-209
Israel.....II-209
South Africa.....II-209
1$100
   Opportunities and Challenges.....II-210
Lack of Local Publishers: A Missed Opportunity.....II-210
Increase in the Introduction of Innovative Features.....II-210
1$100
   UGC Segment Expands.....II-211
Product Launches.....II-211
2$125
   Strategic Corporate Developments.....II-2133$175
   B. Market Analytics.....II-216
Table 36: Rest of World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Market - South Africa, Brazil, Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart).....II-216
1$350
   Table 37: Rest of World 10-Year Perspective for Mobile Advertising by Geographic Market - Percentage Breakdown of Annual Revenues for South Africa, Brazil, Others Markets for 2008, 2011 & 2017 (includes corresponding Graph/Chart).....II-2171$350
  
Total Companies Profiled: 159 (including Divisions/Subsidiaries - 167)

Region/Country Players

The United States 79 Canada 2 Japan 2 Europe 47 France 6 Germany 7 The United Kingdom 18 Spain 3 Rest of Europe 13 Asia-Pacific (Excluding Japan) 31 Africa 1 Middle-East 5
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