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Swimwear and Beachwear Market Trends  



The global market for Swimwear and Beachwear is projected to reach 2.2 billion units valued at US$22.7 billion by 2022, driven by the growing affinity for active and healthy lifestyle activities like swimming, and the strong preference for beachside vacations. Also poised to benefit growth in the market is the launch of multifunctional cover-up swimwear and beachwear designed to double up as semi-casual wear for pool parties and outdoor venues such as shopping centers, resorts, and restaurants. Emerging countries represent the global hub for growth, with Latin America led by Brazil representing the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 12.3% over the analysis period led by the affluent upwardly mobile Chinese consumers and their preference for hot springs, spas and indoor watersports; rise in low cost idyllic beach tourism in tropical Asian countries and the ensuing rise in the number of tourists on shoestring budgets; and strong demand for modest swimwear suitable for the more conservative Asian cultures and societies. The United States captures a lion’s share of global revenues, supported by the growing demand for plus-size swimwear. More...

Snapshot Summary of Trends & Drivers

  • Encouraging Global Growth in Marine and Coastal Tourism Drives Demand for Beachwear
  • Widespread Adoption of Swimming as a Fitness Activity Fuels Sales of Swimwear
  • Growing Awareness Over Skin Cancer Prevention Spurs Sales of UV-Protection Swimsuits
  • The Obesity Epidemic Benefits Demand for Plus-Size Swimwear
  • Establishment of Private Swimming Pools & Growing Enrolment of Adults for Swimming Lessons Drive Demand for Swimwear

Market Analytics

  • Market Estimates and Forecasts for 2015-2022
  • Historic Review 2009-2014
  • Geographic Regions Covered - US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe), Asia-Pacific (China, South Korea and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World
  • Product Categories: Men's Wear, Women's Wear, and Children's Wear

Market Profiling

  • Market Trends & Issues
  • Growth Drivers & Enablers
  • Growth Inhibitors
  • Opportunities and Challenges
  • Recent Industry Activity
  • Product Innovations & Trends
  • Market Analyses, Facts, Figures & Forecasts
  • Coverage of Major & Niche Players
  • Comprehensive Geographic Coverage
  • Extensive Product Coverage

Competitive Intelligence

  • 209 major and niche players covered

Major Players

  • American Apparel, Inc.
  • Arena Italia S.p.A
  • Diana Sport
  • La Perla Group
  • NoZONE Clothing Limited
  • O’Neill, Inc.
  • PARAH S.p.A
  • Perry Ellis International, Inc

Market Research Report Details


The research report titled “Swimwear and Beachwear : A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, opportunities, challenges and issues in addition to current coverage on company information and latest news and events including strategic corporate developments, and product innovations. The report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

To view complete report details including the full table of contents (TOC) and to sign up for a comprehensive complimentary review of our research program including details on methodology, secondary and primary sources and summary of research findings,

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