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Faster, Efficient, Convenient, Cost-Effective, and Comfortable Shave for Todayís Time-Starved Metrosexual Men Drive Demand for Electric Shavers

Published: February 2017


  • Code: MCP-8681
  • Pages: 206
  • Tables: 61
  • Companies: 31


The global market for Electric Shavers is projected to exceed US$7.5 billion by 2022, driven by the launch of feature-rich models that offer faster, safer, efficient, convenient, cost-effective and comfortable shaving experience. Major demographic factors spurring growth include rise in the number of metrosexual men dedicating a sizable portion of their disposable income on manscaping grooming tools; and growing lucrativeness of women as an emerging customer cluster. Some of the technical feature innovations poised to drive the commercial value of electric shavers include innovative turbo powered designs for faster shave through dense hair; multi-precision blade system and multi direction flexible heads for a close and neat shave; and cordless electric shavers for the ultimate convenience in portability. Asia-Pacific ranks as the fastest growing market led by China and India and their large pool of young population; rising standards of living; rapid urbanization and the resulting westernization of lifestyles especially among the growing base of affluent middle class population; and continuous innovation in marketing practices coupled with the development of the retailing infrastructure. 

    Summary of Findings

  • Increased Demand for High-Priced Electric Shavers Among the Growing Base of Affluent Middle Class Population
  • Rising Popularity of Cordless Face and Body Electric Shavers Among Women Who Value Portability
  • Growing Preference for Do-It-Yourself Beauty Care & Strong Emphasis Convenience Drive Demand for Womenís Electric Eyebrow Shaver and Menís Nose and Ear Hair Trimmers and Body Shavers
  • Growth of Private Labelled Brands to Intensify Competition in the Market
  • Innovative Electric Chargers With Standard USB Port for Quick Charging Anywhere, Anytime Grow in Prominence

    Timeline for Analysis

  • Market Estimates and Forecasts for 2015-2022
  • Historic Review 2009-2014

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World


  • Conair Corporation
  • Koninklijke Philips N.V
  • Panasonic Corporation
  • The Procter & Gamble Company
  • Spectrum Brands Holdings, Inc.
  • Wahl Clipper Corporation


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable

Interested in our research, you can contact our 24/7 Research Support e-Desk at rsd@strategyr.com


1. http://visual.ly/electric-shaver