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Faster, Efficient, Convenient, Cost-Effective, and Comfortable Shave for Today’s Time-Starved Metrosexual Men Drive Demand for Electric Shavers

Published: February 2017


  • Code: MCP-8681
  • Pages: 206
  • Tables: 61
  • Companies: 31


The global market for Electric Shavers is projected to exceed $7.5 billion by 2022, driven by feature-rich versions that offer faster, efficient, convenient, cost-effective and comfortable shaving experience to the growing number of metrosexual men, characterized by their passion for good looks and personal wellness. Future growth in the market will be driven by falling prices and steady launch of technically advanced models with innovative designs and functionality. Current feature-rich versions are turbo powered for faster shave through dense hair and equipped with the multi-precision blade system and multi direction flexible heads for a close and neat shave. Other important factors benefiting market prospects in the near term include the dominant 15-59 years age group, which account for more than 60% of the global population; the ‘manscaping’ trend that shifts focus from male facial hair to body shaving; rising demand for female shaving products; surging popularity of premium high-priced electric shavers; and the huge untapped potential offered by ear and nose trimmers. Europe represents the largest market worldwide. Asia-Pacific represents the fastest growing market with a CAGR of 7.0% over the analysis period. Presence of China and India that represent two of the largest countries in the world with young population, underpenetrated nature of the market, westernization of lifestyles, improving retail environment, and rising per-capita incomes fueling consumer spending on premium electric shavers represent key growth drivers in the region. 

    Summary of Findings

  • Growing Focus on Personal Grooming among Men Drives Healthy Market Demand
  • Manscaping Trend Shifts Focus from Male Facial Hair to Body Shaving
  • Surging Popularity of Premium High-Priced Electric Shavers Bodes Well for the Market
  • Increasing Demand for Female Shaving Products Benefit Market Expansion
  • Beard Sporting and Moustache Fad Temporarily Impact Market Dynamics

    Timeline for Analysis

  • Market Estimates and Forecasts for 2015-2022
  • Historic Review 2009-2014

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World


  • Conair Corporation
  • Koninklijke Philips N.V
  • Panasonic Corporation
  • The Procter & Gamble Company
  • Spectrum Brands Holdings, Inc.
  • Wahl Clipper Corporation


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable


1. http://visual.ly/electric-shaver