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Huge Blur between Traditional Sports Nutrition and Health & Wellness Products Drive Demand for Sports Nutrition Foods and Drinks

Published: March 2017


  • Code: MCP-8008
  • Pages: 463
  • Tables: 97
  • Companies: 170


The global market for Sports Nutrition Foods and Drinks is projected to exceed US$90 billion by 2022, driven by the rising focus on sports and fitness as a vital component of contemporary wellness-related lifestyles, and the convergence of sports, nutrition, wellness, health, and sustainability. Future growth in the market will be driven by increasing demand for nutrition bars, ready-to-drink products and energy bars; and growing prominence of protein as the most ubiquitous and important ingredient. Growth in the global market is driven by expansion of the customer base from high endurance athletes and body builders to general customers comprising women, teenagers, college students, and even older individuals that are displaying strong interest in maintaining a physically active and healthy lifestyle. The United States represents the largest market worldwide. High levels of health consciousness with consumers regardless of age showing a strong desire to remain healthy, widespread and easy access to products, aging baby boomers and the country’s unified, aggressive stand to lead physically active lifestyles and combat growing prevalence of obesity represent key growth drivers in the country. Latin America and Asia-Pacific represent fastest growing markets driven by the huge potential offered by these unpenetrated and underpenetrated developing markets. 

    Summary of Findings

  • Exponential Growth of Health Clubs, Fitness Centers & Recreational Outfits Provides Growth Opportunities
  • Increasing Use of Sports Beverages as Refreshment Drinks Propels Growth in the Market
  • Steady Launch of Products with Natural Ingredients that Offer Long Lasting & Sustainable Energy Benefits Spearheads Growth
  • Rising Focus on Functional Sports Nutrition Foods & Beverages Spurs Market Demand
  • Growing Adoption of Fitness & Sports Nutrition by Women Due to Increasing Spending Power Drives Market Growth
  • Huge Untapped Potential Offered by Children’s Sports Nutrition Benefits the Market

    Timeline for Analysis

  • Market Estimates and Forecasts for 2015-2022
  • Historic Review 2009-2014

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World

    Market Segmentation & Classification

  • Segments:
    • Sports and Energy Foods, Sports and Energy Drinks, and Sports Nutrition


  • Abbott Nutrition
  • Ajinomoto Company
  • Clif Bar & Company
  • Coca-Cola Co.
  • CytoSport, Inc.
  • Dr Pepper Snapple Group, Inc.
  • Glanbia Plc
  • GlaxoSmithKline Plc
  • GNC Holdings, Inc.


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable