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Rising Penetration of Mobile Devices Coupled with High Speed Mobile Internet Services Drive the Growth of Mobile Social Networking


Published: June 2017

REPORT STATISTICS


  • Code: MCP-7726
  • Pages: 205
  • Tables: 87
  • Companies: 45


MOBILE SOCIAL NETWORKING: A RESEARCH BRIEF

The number of mobile social networking users worldwide is forecast to reach 4.4 billion by 2024, driven by the increasing penetration of smartphones and tablets, high-speed broadband, and development of live streaming apps. Future growth in the market will be driven by fast paced urbanization, changing lifestyle trends, increased role of digital platforms in day-to-day life, strong growth in mobile subscriber base, developments in Wi-Fi technology and strategic deployment of public Wi-Fi hotspots. Asia-Pacific represents the largest market worldwide, supported by huge investments in mobile communications infrastructure, rapid urbanization, growing middle class population, and rising popularity of social media sites and apps. The Middle East & Africa ranks as the fastest growing market with a CAGR of 14.4% over the analysis period, led by the rise of multi-lingual social media and the shift to visual social media especially by the visually literate young millennials. 

    Summary of Findings

  • With Research Studies Linking Social Connectedness with Better Emotions and Physical Well-Being, the Science of Social Connectedness Goes Beyond Mere Digital Connectivity
  • Provision of Location-Based Services for Customers by Social Media Platforms Encourages the Use of Mobile Devices for Accessing Social Media Services
  • Development of Enterprise Social Media Management Tools Drives Adoption of Social Media Advertising & Marketing
  • Improving Internet Connectivity, Falling Mobile Data Tariffs, and Proliferation of Smartphones Represent Key Pillars of Growth
  • Integration of Augmented Reality and Virtual Reality with Social Media Helps Improve Social Networking Experience

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, Mexico and Rest of Latin America)

MAJOR PLAYERS

  • Facebook, Inc.
  • Google Inc.
  • LINE Corporation
  • Microsoft Corporation
  • Pinterest
  • Reddit, Inc.

KEY RESEARCH DELIVERABLES

  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable