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Explosion of VoD Services & a Parallel Focus on Advanced Solutions for Delivering On-Demand Advertising Drives Global Opportunities for Ad Insertion Servers


Published: April 2017

REPORT STATISTICS


  • Code: MCP-7666
  • Pages: 236
  • Tables: 35
  • Companies: 48


AD INSERTION SERVERS: A RESEARCH BRIEF

The global Ad Insertion Servers market is projected to reach US$2.3 billion by 2022, driven by the explosive rise of Video on Demand (VoD) services and increased activity among broadcasters, service providers and marketers to leverage and unlock the value of VoD advertising. The adoption of ad insertion servers is also driven by the migration of broadcasters and operators from analog content towards digital networks due to intensifying consumer demand for digital content, rapid growth of HD programming content amidst rising sales of HD TVs. Growth in the market is also receiving its fair share of boost by the increased demand for personalized and interactive video services and easy access to high-quality content over diverse media platforms such as cable, IPTV, satellite and mobile networks. The United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 9.6% over the analysis period, led by favorable economic climate; growing phenomenon of digitization megatrend especially in the entertainment space; expanding base of affluent middle class population with robust appetite for digital forms of entertainment such as podcasting, online video and interactive TV etc., and increasing availability of digital channels and high-definition content. 

    Summary of Findings

  • Non-Skippable by Viewers, Dynamic Ad Insertion (DAI) Gains Popularity Across the VOD Platform for Its High ROI Benefits
  • Growing Focus on Ads Personalized to Consumer Profiles, Preferences and Needs Drives Business Opportunities for Ad Insertion Technologies
  • Drawbacks of Client-Based Ad Insertion Technology Shifts Focus to Server-Side Ad Insertion
  • Ad Insertion for Live and Linear Content Gains Prominence Supported by Adoption of Highly Advanced Ad Campaigns
  • Ongoing Efforts of Telecom and Cable Companies to Upgrade Servers to Distribute Content Over Different Devices Drive Adoption of Ad Insertion Servers

    Timeline for Analysis

  • Market Estimates and Forecasts for 2015-2022
  • Historic Review 2009-2014

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, Latin America, and Rest of World

MAJOR PLAYERS

  • Adobe Systems Incorporated
  • Anevia S.A.S
  • ARRIS International plc
  • Beijing Topreal Technologies Co., Ltd.
  • Brightcove, Inc.
  • Cisco Systems, Inc.
  • DJC Media Group
  • Edgeware AB

KEY RESEARCH DELIVERABLES

  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable