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Growing Financial Extravagance of the Affluent Millennials in the Child-Bearing Age to Drive the Global Maternity Apparel Market

Published: February 2018


  • Code: MCP-6057
  • Pages: 173
  • Tables: 60
  • Companies: 59


The global market for Maternity Apparel is projected to exceed US$10 billion by 2024, sustained by higher fertility rates in developing countries; growing number of women in the workforce, and the resulting increased spending on fashionable maternity wear. Growing awareness over the importance of wearing comfortable clothing during pregnancy is resulting in increased willingness to spend on specially designed maternity apparel. Few of the benefits of maternity apparel include easy mobility; and stretchable fabrics that stretch comfortably across the body eliminating uncomfortable constriction and pressure on the growing womb. Comfort and fashion have taken center stage in the market. Accessories, such as chunky necklaces, stoles, shrugs, and even scarves have become an indispensable part of maternity wear. Several new trends in the market are beginning to take shape, promising manifold opportunities for the future. Also driving growth patterns in the market are changing cultural trends in maternity apparel; increasing number of women choosing to work until the last trimester and the resulting demand for formal maternity wear; and falling cost of maternity clothing especially with the rise of online retailing channels. The United States represents the largest market worldwide, followed by Europe and supported by the willingness of millennial moms-to-be to purchase premium labeled brands. Asia-Pacific ranks as the fastest growing market with a CAGR of 5.9% over the analysis period, supported by rising affluence of the middle class population, expanding retail infrastructure, increasing fertility and birth rates in countries such as China and India, growing preference for Western styled maternity wear, and increase in the number of working women. 


  • ‘Maternity Apparel’ is defined as a segment that encompasses innerwear, outerwear, and nightwear, specially designed and manufactured for pregnant women and feeding mothers. Maternity apparel is designed to accommodate the physical changes during pregnancy and provide maximum comfort to the pregnant woman.


  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015


  • US, Canada, Japan Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil and Rest of Latin America)


  • ASOS plc
  • Blossom Mother and Child Limited
  • Cake Maternity
  • Clary and Peg
  • Destination Maternity Corporation
  • Envie de Fraises SAS


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable

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