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Increasing Advertising Expenditure and Growing Packaging & Labeling Sectors Drive the Global Printing Machinery and Supplies Market

Published: January 2018


  • Code: MCP-2574
  • Pages: 455
  • Tables: 96
  • Companies: 211


The global market for Printing Machinery and Supplies is forecast to reach US$19 billion by 2024, sustained by the healthy outlook for advertising spending and the expected growth potential in packaging and labeling printing and the resulting increase in demand for digital presses and advanced labeling systems. A key trend benefiting growth in the market is shortening product and information life cycles and the resulting need for targeted and smaller print runs. Supported by benefits such as versatility, reliability and superior printing quality, flexographic printing machinery will continue to dominate as the technology of choice for printing on packaging films and corrugated containers. Gravure printing backed by benefits such as consistent print quality; quick print time; compatibility with quick drying solvent based inks; durability and longer operational life of gravure cylinders; and ability to handle large volume print process, will grow in demand for printing on flexible packaging such as stand- up pouches, quad seal bags and flat bottom bags. Europe represents the largest market. Asia-Pacific ranks as the fastest growing market with a compounded annual growth rate of 4.2% over the analysis period driven by strong growth in advertising, publishing, and consumer product packaging sectors in countries such as China and India. 

    Summary of Findings

  • Robust Consumer Demand for Convenience Food and Beverages and the Resulting Growth in Flexible Packaging Demand to Drive Sales Growth of Gravure Printing Machines
  • Wide Format Printing and Inkjet Technology to Drive Revenue Growth in Advertising Signage Printing such as Banners, Posters, Trade Show Graphics and Vehicle Image Wraps, Among Others
  • Widespread Adoption of Computer-to-Plate (CTP) Technology for Minimizing Pre-Printing Activities and Eliminating Use of Pollution Causing Chemicals to Drive Market Demand
  • Stringent Labeling Regulations and Consumer Demand for Clean Labeling and Ingredient Communications to Drive Demand for Off and On-Line Labeling Systems
  • Growing Use of Innovative Labels such as Antimicrobial Coated Advanced Polyester Labels and Metallic Labels Opens Market Opportunities for Advanced Label Printing Machines

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific, Latin America, and Rest of World

    Market Segmentation & Classification

  • Product Segments:
    • Pre-Press Systems, Printing Presses [Offset Printing Presses (Sheetfed Presses, & Webfed Presses), Flexo Presses, & Other Presses], Post-Press Machinery & Equipment, and Other Printing Related Equipment


  • Advanced Vision Technology Ltd.
  • Agfa Graphics
  • Bobst
  • Dover Corp.
  • Eastman Kodak Company
  • Goss International Americas, LLC


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable

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