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Rise of Wine as a Lifestyle Beverage Among Modern Urbanites Drives the Global Wine Market

Published: June 2017


  • Code: MCP-2227
  • Pages: 817
  • Tables: 252
  • Companies: 857


The global market for Wine is projected to reach 30.4 billion liters by 2024, driven by its growing popularity as a lifestyle beverage ideal for casual and social drinking; growing demand for sparkling wines; rise in dining out trends; and growing consumer interest in natural, organic, and fortified wines. The market also stands to benefit from the continuous injection of new technologies into the ancient winemaking craft. Wine being a largely European drink, Europe represents the largest market accounting for over half of global wine consumption. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 4.3% over the analysis period, led by factors such as westernization of food habits among the expanding base of affluent middle class population; growing awareness supported by the launch of wine trade shows; development of wine logistics, trading, and retailing infrastructure; rise of China among the top five global producers of grape wine and cultural changes that encourage a taste for wine among the locals. 

    Summary of Findings

  • Increased Investments in Brewing and Malting Research and the Resulting Development of Wines With Longer Shelf-Life to Benefit Market Growth
  • Manufacturers Promote Perceived Cardio-Protective Qualities of Red Wine to Encourage Wine Consumption Among Target Customers
  • Growing Preference for Premium Wines among Occasional Drinkers to Benefit Demand Growth
  • In a Move to Mimic the Popularity of Beer, Manufacturers Endorse Canned Wines in a Move Widely Seen as Beerifying the Wine Industry
  • Trend Towards Globalization of Foods & Beverages Drive the Popularity of Rice Wine in International Markets Beyond Asia

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, New Zealand and Rest of Asia-Pacific), Latin America (Argentina, Brazil, Chile, Mexico and Rest of Latin America), and Rest of World

    Market Segmentation & Classification

  • Product Segments:
    • Still Wines (Still Red Wines, Still White Wines, & Still Rose Wines), Sparkling Wines, Fortified Wines, Vermouth, and Other Wines


  • Accolade Wines Australia Limited
  • Bacardi Limited
  • Brown-Forman Corporation
  • Cantine Riunite & CIV S.C.Agr.
  • Castel Group
  • Caviro s.c.a.


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable

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