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Losing Appeal of Chemical Remedies and Growing Consumer Interest in Herbal Medicine and Supplements Drives Market Growth

Published: October 2017


  • Code: MCP-1081
  • Pages: 371
  • Tables: 98
  • Companies: 109


The global market for Herbal Supplements and Remedies is projected to exceed US$140 billion by 2024, driven by the myriad health and wellness benefits offered by herbs against the backdrop of growing focus on natural remedies and preventive care as a safe and effective strategy to improve health and well-being. Other prominent factors benefiting growth in the market include growing popularity of multi-herbs in enhancing the functioning of the cardiovascular, immunity, digestive and reproductive systems besides boosting body vitality and correcting sleep disorders; and surging demand for herbs such as soy that aid weight loss. Europe represents the largest market worldwide. Asia-Pacific is poised to emerge as the fastest growing market with a CAGR of 8.2% over the analysis period led by the region’s cultural affinity to herbalism and strong consumer confidence in the efficacy and safety of herbal ingredients. Backyard Herbalism in countries such as China and India provides a fertile environment for the growth of modern herbalism in the region. Supported by the growing scale of medicinal herb farming, China is emerging as one of the largest suppliers of herbal supplements to the United States and West European markets. 

    Summary of Findings

  • The Exploding Trend of “Organics” and Strong Consumer Demand for Certified Organic Herbs are Driving the Focus on Organic Herb Cultivation
  • Garlic, Ginkgo Biloba, Ginseng, Echinacea, Black Cohosh, and St. John’s Wort Grow in Popularity as Anti-Depressants, Memory Boosters and Immunity Builders
  • Growing Research in Herbal Drug Discovery and Development of Modern Scientific Techniques in Drug Preparation to Benefit Market Growth
  • Increasing Consumption of Specialty Health Supplements Among the Fitness Conscious Population Drives Demand for Specialty Herbal Supplements
  • Combination Formulas Grow in Demand for Over Single-Ingredient Herbal Products for Their Superior Pharmacological Effects

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia & Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World

    Market Segmentation & Classification

  • Product Segments:
    • Ginkgo Biloba, Garlic, Ginseng, Echinacea, St. John's Wort, Soy, Aloe Vera, Specialty Herbs, Multi-Herbs, and Other Herbal Supplements


  • Arizona Natural Products
  • ARKOPHARMA Laboratories Company Limited
  • Bio-Botanica, Inc.
  • Bionorica SE
  • Blackmores Ltd.
  • Gaia Herbs, LLC


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable

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