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Innovation & New Product Launches Drive the Global Toys and Games Market

Published: October 2017


  • Code: MCP-2778
  • Pages: 542
  • Tables: 107
  • Companies: 192


The global market for Toys and Games is projected to reach US$166.2 billion by 2024, driven by innovation, technology developments and launch of smart toys and educative games. Innovation will continue to bring in new opportunities for demand growth in the coming years. The increasingly digital lifestyles of consumers worldwide and exposure to technology at an early age are pushing manufacturers to develop smart and engaging electric and electronic toys and games. Augmented reality toys, app integrated toys, and toys that can be controlled by smartphones and tablets are emerging into the new frontiers of growth. The future of the market lies in products that bridge the gap between real-world and virtual toys. Growing concerns over the mental and physical health risks for children associated with digital addiction is helping revive interest in traditional toys for their ability to inspire creative playing in a natural way. Europe represents the largest market worldwide. Latin America ranks as the fastest growing market with a CAGR of 9.6% through the analysis period led by factors such as large population of young children; robust spending per child by affluent parents; and continued strong belief in traditional toys' ability to enhance a child's cognitive, social, and linguistic learning. 

    Summary of Findings

  • Innovation Remains Key to Success in a New Age Market Environment Where Technological Gadgets Pose a Replace Threat to Traditional Toys
  • Interactive Traditional Toys Augmented With Apps to Offer Superior Intellectual Engagement with Modern Technologically Savvy Children to Drive Growth in the Market
  • Desire to Inculcate Divergent Problem-Solving Skills Fuels Sales of Construction and Building Toys
  • Parenting Focus on Outdoor Play Activities for Children Drives Demand for Outdoor and Sports Toys
  • Educational Robotic Toys Grow in Popularity for Their Ability to Inculcate the Love of Science and Spirit of Scientific Experimentation in Children

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific), Middle East & Africa, and Latin America

    Market Segmentation & Classification

  • Product Types:
    • Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games


  • Dream International Limited
  • Hasbro, Inc.
  • Integrity Toys, Inc.
  • JAKKS Pacific Inc.
  • K’NEX Limited Partnership Group
  • LEGO Group


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable