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Essential Nature of Toothpaste in Daily Oral Hygiene Regimens of People and Launch of Novel Toothpaste Products to Drive Growth in the Toothpaste Market

Published: July 2017


  • Code: MCP-5140
  • Pages: 287
  • Tables: 114
  • Companies: 74


The global Toothpaste market is projected to reach US$17.4 billion by 2024, driven by the sustained growth in population, increasing awareness over oral hygiene, and launch of innovative toothpaste variants at affordable prices. Localization is the quiet change currently underway in the market, against a backdrop of growing diversity of consumer communities in terms of ethnicity, wealth, lifestyle, and values. Brand localization represents a key strategy adopted by multinational companies to gain market share in developing foreign markets. Europe represents the largest market worldwide. Asia-Pacific is forecast to grow at the fastest CAGR of 6% over the analysis period, led by favorable economic environment, rising standards of living, shift away from homemade toothpaste recipes to commercial toothpastes, growing trend towards premiumisation of toothpaste packaging; growing levels of health awareness and the resulting increase in demand for organic toothpastes; and untapped demand potential in densely populated countries such as India and China. 

    Summary of Findings

  • High Risk of Dental Fluorosis Drives Demand for Fluoride Free Toothpaste Especially for Toddlers and Children
  • With Incidence of Tooth Sensitivity Rising to Over 35% of the Global Population, Toothpaste With Potassium Nitrate Witnesses Strong Demand
  • Growing Focus on Maintaining Flawless White and Clean Teeth Drives Demand for Tartar Control and Whitening Toothpastes
  • Recent Negative Publicity Over Triclosan With the FDA Banning its Use in Soaps to Impact Demand for Triclosan Containing Toothpaste
  • Toothpaste with Aloe, Eucalyptus Oil, Myrrh, and Other Plant Extract as Active Ingredients Grow in Demand Among Health Conscious Consumers

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa and Latin America (Brazil and Rest of Latin America)

    Market Segmentation & Classification

  • Product Segments:
    • Regular Toothpaste, Anti-Caries Toothpaste, Whitening Toothpaste, Children’s Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-Benefit Toothpaste, and Tartar Control Toothpaste


  • CCA Industries, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Dabur India Limited
  • GlaxoSmithKline plc
  • Henkel AG & Co. KGaA


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable