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Encouraging Participation in Sports and Growing Penchant for Fitness Drive Demand for Sports and Fitness Clothing

Published: July 2017


  • Code: MCP-1006
  • Pages: 457
  • Tables: 91
  • Companies: 326


The global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024, driven by rising health consciousness and the resulting increase in participation in sports and fitness activities. In addition to the healthy lifestyle crusade, the market is also poised to benefit from technology innovations aimed at enhancing user comfort and apparel performance and from the evolution of sportswear into a high-street fashion trend with the ability to make a strong style statement. Few of the noteworthy fabric and material innovations in the market include smart nanotechnology based fabrics that trap and suspend moisture and keep the wearer dry; compression fabrics that supports muscles during a workout; and ultra-thin insulation that retains body warmth. Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.9% over the analysis period, led by factors such as rise in income levels, Westernization of lifestyles, emergence of low cost Asian countries as production hubs for sports apparel due to cheaper labor and raw material costs; growing popularity of the gym culture among the young millennials and the resulting demand for shape performance gym apparel and clothing. 

    Summary of Findings

  • Increase in the Number of Fitness Clubs and Gyms Spurs Demand for Men and Women Gym Fashion Apparel
  • Fabrics With Body Temperature and Moisture Management Capabilities to Prevent Overheating During Athletic and Fitness Activity to Benefit Sales Growth
  • Blurring Line Between Casual Wear and Sports Apparel Expands the Frequency of Purchase
  • Increased Participation in Mountaineering and Cycling Fuels Demand for Performance Apparel
  • Rising Adoption of Surfboarding, and Swimming as Affordable Fitness Activity With Aerobic and Anaerobic Benefits Drives Demand for Surf Clothing and Swimwear

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe) , Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World

    Market Segmentation & Classification

  • Segments:
    • Sports Apparel, and Fitness Clothing


  • ASICS Corporation
  • adidas AG
  • Anta Sports Products Limited
  • Bravada International Ltd.
  • Columbia Sportswear Company
  • Fila, Ltd.


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable