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Obsession With Lighter Skin Tones in Asia, the Middle East & Africa Drives Opportunities in the Global Skin Lighteners Market

Published: June 2017


  • Code: MCP-6140
  • Pages: 193
  • Tables: 32
  • Companies: 100


The global market for Skin Lighteners is projected to reach US$31.2 billion by 2024, driven by the still rampant darker skin stigma and rigid cultural perception that correlates lighter skin tone with beauty, cultural refinement and personal success in several communities in Asia, the Middle East & Africa. Revenue growth in the market stands to benefit from the growing consumer demand for multifunctional anti-aging solutions and the resulting use of skin lightening ingredients in addition to other anti-aging actives designed to reduce wrinkles, remove black spots, and reduce the appearance of blotches. Continuous technology innovations including the research of new ingredients such as Hydroxyapatites, Licorice, Algae, Moringa will continue to expand opportunities for growth in the market. Asia-Pacific represents the largest and the fastest growing market worldwide with a CAGR of 10.5% over the analysis period. The growth in the region is led by factors such as continued prevalence of colorism in most Asian communities; preference for less invasive and safer alternatives to cosmetic surgeries; robust penetration of fairness products for men; increased use of skin whitening ingredients in deodorants, soaps, toners, masks, and body moisturizers; and increased spending on cosmetics among the growing base of affluent middle class population. 

    Summary of Findings

  • Given that the Beauty Industry Thrives on Innovation, the Skin Lighteners Market is Poised to Benefit from the Growing Investments in R&D of New Ingredients
  • With Male Grooming Becoming Mainstream, Manufacturers Target Fairness Beauty Solutions at Single Young Urban Men with High Disposable Incomes
  • Claims of Instant Fairness of Numerous Asian Brands and the Launch of Instant Fairness Face Wash & Powder to Influence Consumer Willingness to Experiment With New Products
  • Growing Awareness Over the Threat of Cosmetic Toxicity & Carcinogens in Cosmetics Drives Consumer Demand for Fairness Solution with Natural, Herbal and Organic Ingredients
  • Market to Benefit from Robust Investments in R&D of Anti-Inflammatory, Antioxidant, Anti-Angiogenic Skin Whitening Formulations

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Japan, Europe, Asia-Pacific (China, India and Rest of Asia-Pacific), and Rest of World


  • Beiersdorf AG
  • CavinKare Pvt. Ltd.
  • Clarins SA
  • Dabur India Limited
  • E.T. Browne Drug Company, Inc.
  • Emami Limited


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable