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Men's Grooming Products Market Trends  



The global market for Mens Grooming Products is projected to reach US$43.6 billion by 2020, buoyed by the rise of the new metrosexual male and changing perceptions of masculinity beauty. Europe represents the largest market worldwide. The frequency of purchase in the mens skincare market is steadily increasing, with moisturizers, anti-aging creams, and skin-whitening formulations witnessing robust growth in demand. Developed economies dominate the global market for mens grooming products by virtue of being early adopters, and high per-capita spenders on beauty and personal care products. Developing economies, spearheaded by Latin America, are poised to register the fastest growth during the analysis period, bolstered by positive macroeconomic factors and changing lifestyles. More...

Snapshot Summary of Trends & Drivers

  • Mens Toiletries: A High Growth Market Segment
  • Demand for Skin Lightening Products to Grow Rapidly among Men
  • Multifunctional Deodorants Gain Demand
  • Growing Importance of Grooming among the Youth Population Benefits Market Growth
  • Strong Advertisement & Promotional Campaigns with Celebrity Endorsements Boost Sales
  • Internet: An Emerging Channel for Retail Distribution.

Market Analytics

Market Profiling

  • Market Trends & Issues
  • Growth Drivers & Enablers
  • Growth Inhibitors
  • Opportunities and Challenges
  • Recent Industry Activity
  • Product Innovations & Trends
  • Market Analyses, Facts, Figures & Forecasts
  • Coverage of Major & Niche Players
  • Comprehensive Geographic Coverage
  • Extensive Product Coverage.

Competitive Intelligence

  • major and niche players covered

Major Players

  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Coty Inc.
  • Energizer Holdings Inc.
  • Johnson & Johnson
  • Koninklijke Philips N.V.
  • L'Oréal Group
  • Mirato S.p.A.

Market Research Report Details


The research report titled Mens Grooming Products: A Global Strategic Business Report announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, opportunities, challenges and issues in addition to current coverage on company information and latest news and events including strategic corporate developments, and product innovations. The report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

To view complete report details including the full table of contents (TOC) and to sign up for a comprehensive complimentary review of our research program including details on methodology, secondary and primary sources and summary of research findings, please click here

Infographics Compiled From Search Engine Research

1. ARE MEN GETTING MANSOMER?

Source: http://www.shaunparsons.com/looking-good/grooming/2014/07/17/904/