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Greeting Cards Market Faces Challenging Times Ahead With Technology Changing the Way People Communicate & Express Feelings

Published: July 2017


  • Code: MCP-2784
  • Pages: 376
  • Tables: 184
  • Companies: 123


The global market for Greeting Cards is projected to decline to US$20 billion by 2024, constrained by the influx of mobile communication devices and the challenges posed by growing social media and e-cards proliferation. Other major factors impacting growth include changing consumer values and ideas; shifting demographics; technology induced changes in the way people express feelings and emotions; growing number of younger households especially in developing markets; and increasing preference for faster communication media. Some of the efforts taken at infusing innovation in this largely stale and declining market include development of custom designed and engineered 3D cards, customized messages, and integration of audio capabilities and LED lighting within physical greeting cards. Europe represents the largest market worldwide, followed by the United States. The U.K. dominates the market in Europe as more cards are purchased per person in the country than anywhere in the world. Asia-Pacific ranks as the fastest growing market with a value CAGR of 3% over the analysis period, led by factors such as a stronger card exchange culture in Asian countries; growing efforts of market majors to develop localized cards, and launch of cards specific to cultural practices in Asian communities. 

    Summary of Findings

  • Rise in DIY'ed Cards as a Result of Consumer Emphasis on Self-Designing Cards for a More Personal Touch: An Emerging Challenge to Growth
  • Growing Dominance of the On-Demand Economy and the Resulting Increase in Preference for Instant Communication and Card Exchange Challenges the Paper Greeting Cards Market
  • Efforts to Enhance Product Visibility by Including Cards on Stationery Aisles in Supermarkets to Benefit Sales
  • Innovative Marketing Strategies like Personalized Photo Greeting Cards and Boxed Card Sets to Lighten the Outlook in a Tough Market
  • Multi-Cultural Audience in Asia Brings the Region into the Spotlight as One of the Few Remaining Growth Spots in the Global Market

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, South Korea, and Rest of Asia-Pacific), Middle East & Africa, and Latin America

    Market Segmentation & Classification

  • Segments:
    • Seasonal Cards (Christmas/New Year, Valentine's Day, Motherís Day, Easter, Fatherís Day, & Other Seasonal Cards), and Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy, & Other Everyday Cards).


  • American Greetings Corporation
  • Archies Limited
  • Avanti Press Inc.
  • Budget Greeting Cards
  • Child Rights and You
  • Current Inc.


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable