Welcome : Guest

Growing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience Drives the Feminine Hygiene Products Market

Published: May 2017


  • Code: MCP-1134
  • Pages: 351
  • Tables: 124
  • Companies: 76


The global market for Feminine Hygiene Products is projected to exceed US$36 billion by 2024, driven by the increasing awareness over the importance of empowering women through the promotion of menstrual health. With over 50% of the world female population being of the reproductive age, a large percentage of whom lack awareness and access to menstrual hygiene products, the offered opportunity is immense. The market also stands to benefit from technology innovations in super-absorbent materials and growing popularity of innovative, natural, renewable and organic feminine hygiene products among the more wealthier class of consumers. Asia-Pacific represents the largest and the fastest growing market worldwide with a CAGR of 5.3% over the analysis period led by favorable demographics; dedicated launch of campaigns aimed at preventing reproductive diseases caused by poor menstrual hygiene; increasing awareness on the back of changing literacy patterns; growing retail infrastructure; and rise of Internet as a preferred sales channel for discreet sale and purchase of feminine hygiene products. In the mature developed markets like Japan, Western Europe, and the United States, intense competition and pricing pressures represents key challenges to growth compounded by the added pain of an aging demographic consumer base. 

    Summary of Findings

  • Growing Environmental Concerns & Rise of Voluntary Stewardship Drive Demand for User-Friendly Reusable Menstrual Cups and Pads
  • The Growing Number of Women Worldwide Taking Control of their Reproductive Health Help Expand the Addressable Market Opportunity for Feminine Hygiene Products
  • Bluetooth Compatible Tampons and Diagnostic Tampons Grow in Popularity Among the Growing Base of Affluent Middle Class Consumers
  • Chlorine-Free Cellulose and Biodegradable Bioplastics Emerge as Preferred Materials for Premium Products
  • Rising Women Workforce, Governmental Support and Favorable Initiatives and Expanding Retail Infrastructure Enabling Easy Access to Products to Benefit Market Growth

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World

    Market Segmentation & Classification

  • Product Segments:
    • Sanitary Pads/Towels, Tampons, Panty Liners, and Others


  • Albaad Corporate
  • Edgewell Personal Care Company
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Lil-lets Group Limited
  • Natracare Bodywise (UK) Ltd.
  • PayChest, Inc.
  • Procter & Gamble


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable