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Rapid Internet Penetration and Improving Global Economy to Drive Growth in the Domain Names Market


Published: July 2017

REPORT STATISTICS


  • Code: MCP-7751
  • Pages: 423
  • Tables: 134
  • Companies: 228


DOMAIN NAMES: A RESEARCH BRIEF

The global Domain Names market is projected to reach 536.2 million cumulative registrations by 2024, driven by rapid bandwidth expansion in developing regions, high smartphone adoption rates, and improving global economy. The growth in the market is also driven by the growing demand among businesses and individuals for personal webspace; rising trend towards personal blogging and the resulting demand for personalization of blog domain names among individuals; and rising demand for premium domain names that are short, relevant and easy to remember. In addition, launch of International Domain Names (IDNs) that feature non-Latin alphabets will result in additional domain name registrations in the coming years. Europe, in terms of cumulative domain name registrations, represents the largest market worldwide. Asia-Pacific is forecast to grow at the fastest CAGR of 9.6% over the analysis period, led by rapidly developing Internet infrastructure; steady migration of enterprises to the Internet and growing pressure to enhance Internet branding; increasing investments in online advertising, and rising volume of e-commerce transactions. Increased inventory of gTLDs and their potential in making a brand popular has resulted in investors and businesses taking active interest in the domain industry. 

    Summary of Findings

  • With the Internet Evolving into a Public Utility in the 21st century, the Need to Maintain Online Presence through Websites Drives Demand for Domain Names
  • Rise of Aftermarket Premium Domain and Establishment of Domain Name Marketplaces Drive Growth in Domain Name Registrations
  • Globalization of Businesses, Rise of Borderless Organizations & Workforce Decentralization Propel Market Opportunities
  • Mass Adoption of Cloud Based Apps Among the Growing Base of SMBs Worldwide Emerges as a Powerful Growth Driver
  • In a Market With Depleted Name Pools, Quality Domain Names Grow in Commercial Value and Demand

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Austria, Belgium, Czech Republic, Denmark, The Netherlands, Poland, Sweden, Switzerland, Turkey and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America (Argentina, Brazil, Mexico, and Rest of Latin America), and Rest of World

    Market Segmentation & Classification

  • Segments:
    • Country Code TLDs, and Generic TLDs

MAJOR PLAYERS

  • 1&1 Internet AG
  • 123 Reg, Ltd.
  • Afilias Limited
  • ARI Registry Services
  • Domain.com, LLC
  • Donuts, Inc.

KEY RESEARCH DELIVERABLES

  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable