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New Technologies and Growing DOOH Advertising Drives the Global Market for Digital Signage Systems

Published: June 2017


  • Code: MCP-6741
  • Pages: 432
  • Tables: 102
  • Companies: 141


The global market for Digital Signage Systems is projected to reach US$31.7 billion by 2024, driven by new technologies, increasing opportunities for customization, and growing popularity of Direct-Out-of-Home (DOOH) advertising. Digital signage has become a necessary tool among numerous sectors ranging from retail, healthcare, education, enterprise to public services, to enhance customer experience. The market stands to benefit from technology innovation and the resulting launch of interactive digital signage and solutions with integrated location-based capabilities. In attempts to eliminate disconnected marketing messages, wasted spending and missed opportunities, marketers are increasingly adopting “lift-and-learn” digital signage to provide customized product experiences. Asia-Pacific represents the largest as well as the fastest growing market worldwide, with a CAGR of 13.9% over the analysis period, led by factors such as developing regional economies; increased consumption of goods and services; escalating consumerism and the resulting development of retailing infrastructure; rising competition in the retail sector and a parallel increase in advertising budgets of marketers; expanding government budgets for improving the public communication infrastructure; mind-bending rise in e-Commerce and the resulting growing pressure on physical retail stores to reboot their customer experiences through new disruptive technologies. 

    Summary of Findings

  • Development, Composition, Styling and Layout of Effective and Powerful Marketing Content in Creative Imagery, Fonts, Colors and Animation Helps Enhance the Effectiveness of Digital Signage
  • Development of Smart Cities Drives Demand for Smart City Digital Video Walls and Networked Visualization Designed to Suit Urban Lifestyles
  • Increasing Use of Intelligent Kiosks for Retailing and Metropolitan Information Applications to Benefit Market Growth
  • Lower Bandwidth Requirements, and Sharper Content Resolution Drive Demand for High Quality 4K UHD Displays
  • Expanding Application of Digital Signage in the Hospitality Industry to Enhance Guest Experience Provides Growth Prospects

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, South Korea and Rest of Asia-Pacific), Middle East and Latin America (Brazil and Rest of Latin America)

    Market Segmentation & Classification

  • Segments:
    • Digital Signage Displays, Digital Signage Set Top Boxes, Computers, & Media Players, Digital Signage Software, and Others


  • Barco N.V.
  • BrightSign, LLC
  • Daktronics Inc.
  • Dynasign Corporation
  • Extron Electronics
  • Four Winds Interactive LLC


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable