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Growing Emphasis on Baby Health, Well-Being & Hygiene Drives the Global Baby Disposable Diapers Market

Published: May 2017


  • Code: MCP-2531
  • Pages: 228
  • Tables: 110
  • Companies: 37


The global market for Baby Diapers is projected to reach US$54.5 billion driven by the growing number of young mothers in the workforce; decline in diaper prices as a result of mass commoditization of the product; launch of smaller pack diapers; and growing preference for diaper pants over open diapers. The market is also benefiting from growing awareness over the convenience offered by diapers in markets like India, South Africa, Mexico, Venezuela, and Turkey, due to the ubiquity of parenting websites, baby blogs and social media. Developed economies such as the United States, Europe, and Japan are characterized by maturing conditions due to declining birth rates. Asia-Pacific represents the largest and the fastest growing market worldwide led by factors such as steady rise in birth rate, favorable economic environment, rapid urbanization, changing, rising literacy rates, increase in employment, changing parenting standards, growing popularity of organic cotton based diapers among the more affluent middle class parents, and developing retail infrastructure, robust marketing and brand building efforts that aid in product visibility. 

    Summary of Findings

  • Differential Innovation in Terms of Anti-Rash/ Diaper Dermatitis, Anti-Bacterial Diapers & Diaper Enriched With Natural Ingredients like Aloe Vera to Fetch Higher Margins for Diaper Manufacturers
  • Growing Number of Infants and Toddlers in Day Care Arrangements Drive Demand for Disposable Baby Diapers
  • Increasing Affluence of Parents and a Parallel Increase in Per Capita Spending on Child Care Products to Spur Growth in the Market
  • Demand Patterns to Benefit from Innovation in Superabsorbent Materials/Polymers, Thinner Leak-Free Designs, Softer Lightweight Fabric, Stretchable Pant Style Designs, and Cartoon Colored Designs
  • Growing Concerns Over the Environmental Impact of Unsafe Diaper Disposal & Awareness Over the Potential Risks to Baby Health in the Form of Urinary Tract Infections and Toxic Infant Syndrome, Present Challenges to Growth

    Timeline for Analysis

  • Market Estimates and Forecasts for 2016-2024
  • Historic Review 2011-2015

    Geographic Markets Analyzed

  • US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Indonesia, South Korea, Taiwan, Thailand and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World


  • Kao Corporation
  • Kimberly-Clark Corporation
  • Ontex International N.V
  • The Procter & Gamble Company
  • Svenska Cellulosa Aktiebolaget SCA
  • Unicharm Corporation


  • Review of Industry/Market Structure
  • Analysis of Trends & Drivers
  • Insights on Macro Market Scenarios
  • Market SWOT Analysis
  • Latent Demand Forecasts & Projections
  • Comprehensive Geographic Market Analysis
  • Presentation Ready Facts & Statistical Data Findings
  • Coverage of Major/Niche Players, Market Shares & Competition
  • Coverage of major Company/Technology/Product/Financial Stories
  • Extensive Product/Service/End-Use/Technology Coverage Where Applicable