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AD INSERTION SERVERS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Ad Insertion Servers in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 48 companies including many key and niche players such as -

Adobe Systems Incorporated
Anevia S.A.S
ARRIS International plc
Beijing Topreal Technologies Co., Ltd.
Brightcove, Inc.

Click here to request a full list of companies covered in the report...

Code: MCP-7666
Price: $4500
Companies: 48
Pages: 236
Date: April 2017
Market Data Tables: 35
  Status: * New Report



TABLE OF CONTENTS


  AD INSERTION SERVERS (Complete Report) Pages : 236   | $4500

   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and
  Focus on Targeted & Personalized Advertising.....II-1
2$200
   Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to
  Drive Ad Insertion Servers Market.....II-3
1$100
   Proliferation of VOD Content.....II-4 1$100
   Table 1: Global Video on Demand (VOD) Services Market by Geographic Region - Annual Revenue Figures in US$ Million for Years 2015 & 2020 (includes corresponding Graph/Chart).....II-5
Migration of Broadcasters and Cable Operators towards All-Digital Networks.....II-5
2$350
   Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media
  Houses.....II-7
1$100
   ATSC 3.0 Standard to Propel DAI Technology Adoption among Broadcasters.....II-8
Adoption of DAI Technology Tripping on Legacy Carriage Deals.....II-8
Dynamic Ad Insertion Enabling VoD Content Monetization.....II-8
1$100
   Dynamic Ad Insertion Propelling Content Monetization.....II-91$100
   Server-side Ad Insertion: A Star in Making.....II-101$100
   Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad
  Insertion.....II-11
1$100
   Quick Glance on Advantages of Server-side Ad Insertion Over Client-side Ad
  insertion.....II-12
Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen
  Devices.....II-12
1$100
   Better Control and Transparency.....II-13
Support for Different Ad Formats.....II-13
Free from Platform Dependence.....II-13
Better Reach and Frequency of Ads.....II-13
Consolidated Reporting.....II-13
1$100
   Issues with Server-side Ad Insertion Technique.....II-14
Fluctuation Issue.....II-14
Scalability Issue.....II-14
Handling Live Content.....II-14
Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads.....II-14
1$100
   Seamless Viewing Experience.....II-15
Flexible Platforms, Simpler Delivery.....II-15
Integrated Personalization Approach.....II-15
1$100
   Advances in Ad Insertion Technologies – Opportunities to Increase Ad Revenues.....II-161$100
   Ad Insertion Technology Powering Live Streaming Market.....II-171$100
   Personalized Ad Insertion for Live Streaming Content.....II-18
Broadcasting Rights Vital for Monetization of Live Streaming Service.....II-18
1$100
   Video Advertising Benefiting from VPAID and VAST Ad Tags.....II-19
Video Ad Serving Template (VAST) Ad Tag.....II-19
1$100
   Video Player-Ad Interface Definition (VPAID).....II-201$100
   Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using
  Cloud-based Ad Insertion Solutions.....II-21
1$100
   Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology.....II-222$200
   What is Ad Serving?.....II-24
Introduction to Ad Server.....II-24
Ad Serving: How Does it Work?.....II-24
1$100
   Types of Ad Servers.....II-25
Common and Advanced Functions of Ad Servers.....II-25
1$100
   Methods of Ad Serving.....II-26
Ad Insertion Server.....II-26
1$100
   Major Ad Insertion Techniques – An Overview.....II-27
Play Listing Technique.....II-27
In-Stream Advertising.....II-27
Ad-Splicing Technique.....II-27
1$100
   Server-Side Ad-Splicing Technique.....II-28
Ad Insertion Technology.....II-28
1$100
   Digital Program Insertion – Enabling Seamless Ad Insertion.....II-291$100
   Ad Insertion in Cable Broadcast Networks.....II-30
Server-side Ad Insertion.....II-30
1$100
   STV Player Launches Targetable DAI in Live Streaming on Amazon Fire TV.....II-31
Ericsson Launches Ad Insertion Solution for OTT Streaming.....II-31
Zattoo Launches Server Based Dynamic Ad Insertion.....II-31
Nine Launches 9Now on Apple TVs, Introduces SSAI technology.....II-31
Imagine Communications Expands Dynamic Ad Insertion Capabilities.....II-31
Ooyala Launches Ooyala Pulse – A Live Server-side Ad Insertion Technology.....II-31
1$100
   Adobe Primetime Launches Dynamic Ad Insertion for MPEG-DASH video.....II-32
Ericsson Unveils MediaFirst Video Delivery.....II-32
Google Unveils New Features in DoubleClick for Publishers.....II-32
Amagi Introduces THUNDERSTORM, A New OTT Ad Insertion Platform.....II-32
Bell Media Announces Dynamic Ad Insertion for VoD and Snackable TV.....II-32
General Dynamic Mediaware Unveils Complete Range of InStream Software.....II-32
Panoply Unveils Megaphone – A Podcast Advertising Technology.....II-32
1$100
   FreeWheel Introduces HyLDA – A Program for Ad Insertion in Linear TV.....II-33
DVEO Launches SPOTTER – A Multi-Criteria Targeted Ad Insertion Platform.....II-33
Brightcove Introduces Brightcove Lift – An Ad Optimising Solution.....II-33
NAGRA Launches NAGRA MediaLive Secure Player - A New Dynamic VoD Advertising
  Platform.....II-33
Switch Media Introduces AdEase.....II-33
Channel Four Introduces Personalized Ad Insertion with Yospace Ad Replacement
  Solution.....II-33
1$100
   Vizrt Launches Viz Eclipse – A Dynamic Ad Insertion Technology.....II-34
Anvato Introduces Live TV Everywhere Offering for Scripps Networks Interactive.....II-34
Brightcove Announces New Feature Enhancements to Core Products.....II-34
Vilnyx Launches First-To-Market Intelligent In-Line Video Ad Insertion
  Technology.....II-34
BlackArrow Launches Dynamic Advertisement Insertion Capabilities for On-Demand
  Content.....II-34
Mediaware Unveils HEVC Ready Ad Insertion Platform.....II-34
1$100
   Yospace and SpotX Collaborate to Showcase Programmatic Dynamic Ad Insertion.....II-35
Vitec Buys 8% Share Capital of Anevia.....II-35
Ad Systems Completes Technology Upgrade.....II-35
WIPO Publishes Telefonaktiebolaget LM Ericsson’s Patent.....II-35
Cablevision Partners With Google to Enhance Addressable Advertising.....II-35
Sky Media Partners with Yospace for Ad Replacement Solution for Sky Go.....II-35
1$100
   Media Rating Council Accredits Canoe.....II-36
ITOCHU Cable System Partners with Yospace.....II-36
Yospace Collaborates with THEOplayer for Server-side Ad Replacement.....II-36
Yospace Partners with SpotX for Delivering Personalized Advertisement
  Replacements.....II-36
AdSparx Signs Reseller Agreement with AdSlap.....II-36
MediaWorks Selects Brightcove to Deliver Ad-supported Video Experiences.....II-36
Nokia Takes Over Alcatel-Lucent.....II-36
1$100
   Solbox Makes Available 'Ad Zipper' - A Server-side Ad insertion Solution to
  SMR.....II-37
NDTV Monetises Middle East Market with Amagi’s Ad Insertion Technology.....II-37
Dark Matter Digital Network Selects StreamGuys for CDN and Live Streaming
  Services.....II-37
Akamai Technologies to Integrate Adobe Primetime Capabilities for Simplifying Video
  Advertisement.....II-37
FreeWheel and Sky Extend Relationship to Austria and Germany.....II-37
Telestream and BlackArrow Ink Strategic Partnership Deal to Monetize Video-On-Demand
  Programming.....II-37
1$100
   Dish Extends Nagra Partnership to Include Dynamic Ad Insertion into TY Everywhere
  Services.....II-38
THIS TECHNOLOGY Bags US Patent for Key Dynamic Ad Insertion Functionalities.....II-38
Imagine Acquires RGB Networks.....II-38
Comcast Acquires THIS TECHNOLOGY.....II-38
Canoe Selects THIS TECHNOLOGY for Streamlining On-demand Ad Insertion.....II-38
CBS Partners with Canoe and Others to Sell Advertising via VoD programming.....II-38
1$100
   Audible Magic Partners with RGB Networks to Provide Dynamic Ad Insertion Services to
  TV Networks Lacking Advertising Markers.....II-39
Scripps Networks Extends Clearleap Contract.....II-39
Bright House Inks Deal With BlackArrow for Dynamic Ad Insertion into VoD.....II-39
PrestoSports Selects Volar Video as Preferred PrimeTime Partner for Live Video
  Streaming.....II-39
Clear Channel's iHeartRadio Inks Partnership Agreement with AdsWizz for Delivering
  Tailored Advertising Experiences.....II-39
NBCUniversal Expands FreeWheel Partnership.....II-39
1$100
   thePlatform Enters into Strategic Agreement with Adobe Systems to Provide End-to-End IP
  video Solution.....II-40
Disney and Dish Network Enter Into Long-term Distribution Agreement.....II-40
Viacom Signs Carriage Deal with TWC Allowing TWC to Use Dynamic Ad-Insertion Technology
  in Viacom-owned Networks.....II-40
1$100
   Adobe Systems Incorporated (USA).....II-41
Anevia S.A.S (France).....II-41
ARRIS International plc (UK).....II-41
1$100
   Beijing Topreal Technologies Co., Ltd. (China).....II-42
Brightcove, Inc. (USA).....II-42
1$100
   Cisco Systems, Inc. (USA).....II-43
DJC Media Group (USA).....II-43
Edgeware AB (Sweden).....II-43
1$100
   Harmonic, Inc. (USA).....II-44
Imagine Communications Corporation (USA).....II-44
1$100
   Nokia Corporation (Finland).....II-45
SeaChange International, Inc. (USA).....II-45
Telefonaktiebolaget L. M. Ericsson (Sweden).....II-45
2$200
   Table 2: World Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....II-471$350
   Table 3: World Historic Review for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....II-481$350
   Table 4: World 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart).....II-491$350
   A. Market Analysis.....III-1
Market Overview.....III-1
Novel Advertising Technologies to Propel Mobile Video Market.....III-1
Products Innovations/Introductions.....III-1
2$150
   Strategic Corporate Developments.....III-34$300
   Select Key Players.....III-73$225
   B. Market Analytics.....III-10
Table 5: US Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-10
1$200
   Table 6: US Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-111$200
   A. Market Analysis.....III-12
Market Overview.....III-12
Addressable TV Advertising: An Emerging Market Segment.....III-12
1$75
   Strategic Corporate Development.....III-13
B. Market Analytics.....III-13
Table 7: Canadian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-13
1$200
   Table 8: Canadian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-141$200
   A. Market Analysis.....III-15
Market Overview.....III-15
Strategic Corporate Development.....III-15
1$75
   B. Market Analytics.....III-16
Table 9: Japanese Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-16
1$200
   Table 10: Japanese Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-171$200
   A. Market Analysis.....III-18
Market Overview.....III-18
1$75
   B. Market Analytics.....III-19
Table 11: European Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-19
1$200
   Table 12: European Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-201$200
   Table 13: European 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart).....III-211$200
   A. Market Analysis.....III-22
Market Overview.....III-22
Strategic Corporate Development.....III-22
Key French Player.....III-22
1$75
   B. Market Analytics.....III-23
Table 14: French Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-23
1$200
   Table 15: French Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-241$200
   A. Market Analysis.....III-25
Market Overview.....III-25
Strategic Corporate Development.....III-25
1$75
   B. Market Analytics.....III-26
Table 16: German Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-26
1$200
   Table 17: German Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-271$200
   Market Analysis.....III-28
Table 18: Italian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-28
1$200
   Table 19: Italian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-291$200
   A. Market Analysis.....III-30
Market Overview.....III-30
Product Innovations/Introductions.....III-30
Strategic Corporate Developments.....III-30
1$75
   Key British Player.....III-311$75
   B. Market Analytics.....III-32
Table 20: UK Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-32
1$200
   Table 21: UK Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-331$200
   Market Analysis.....III-34
Table 22: Spanish Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-34
1$200
   Table 23: Spanish Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-351$200
   Market Analysis.....III-36
Table 24: Russian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-36
1$200
   Table 25: Russian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-371$200
   A. Market Analysis.....III-38
Outlook.....III-38
Products Innovations/Introductions.....III-38
Strategic Corporate Developments.....III-38
1$75
   Select European Players.....III-391$75
   B. Market Analytics.....III-40
Table 26: Rest of Europe Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-40
1$200
   Table 27: Rest of Europe Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-411$200
   A. Market Analysis.....III-42
Outlook.....III-42
Increased Demand for OTT Services to Propel Growth in Ad Insertion Servers
  Market.....III-42
1$75
   Products Innovations/Introductions.....III-431$75
   Strategic Corporate Developments.....III-44
Key Player.....III-44
1$75
   B. Market Analytics.....III-45
Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-45
1$200
   Table 29: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-461$200
   Table 30: Asia-Pacific 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for China, India, and Rest of Asia-Pacific Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart).....III-471$200
   Market Analysis.....III-48
Table 31: Latin American Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-48
1$200
   Table 32: Latin American Historic Review for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-491$200
   Table 33: Latin American 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart).....III-501$200
   Market Analysis.....III-51
Table 34: Rest of World Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).....III-51
1$200
   Table 35: Rest of World Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).....III-521$200
  
Total Companies Profiled: 48 

Region/Country Players

The United States 28 Canada 2 Europe 12 France 1 The United Kingdom 3 Rest of Europe 8 Asia-Pacific (Excluding Japan) 6
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