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DIGITAL MEDIA MARKETING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Digital Media Marketing in US$ Million by the following Product Segments: Online Marketing, Mobile Marketing, and Social Marketing. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 136 companies including many key and niche players such as Acxiom Corporation, Aegis Group Plc, Epsilon, Aspen Marketing Services, Havas Group, Interpublic Group of Companies Inc., McCann Worldgroup, Omnicom Group Inc., Publicis Groupe, Digitas Inc., Razorfish, LLC, SapientNitro, ValueClick, VIZION Interactive, Inc., WPP, Ogilvy & Mather, JWT, Wunderman, XCOM Media, and Ybrant Digital Limited. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-7655
Price : $4500
Companies : 136
Pages : 633
Date : July 2012
Market Data Tables : 162

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 TABLE OF CONTENTS

  DIGITAL MEDIA MARKETING (Complete Report) Pages : 633   | $4500
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS  
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
1. Online Marketing.....I-3
2. Mobile Marketing.....I-3
  
   3. Social Marketing.....I-4  
II. EXECUTIVE SUMMARY98$2350
  1. INDUSTRY OVERVIEW.....II-15 $595  
   An Industry Capsule.....II-11$100
   A Preface.....II-2
Digital Media Reshaping the Marketing Landscape.....II-2
1$100
   Table 1: Lead Generation from Select Marketing Channels (2011): Percentage Share Breakdown by Channels (includes corresponding Graph/Chart).....II-3
Content- Pivotal to a Successful Marketing Campaign.....II-3
Digital Media- The Savior During Recession.....II-3
1$350
   Future Growth Stems From Emerging Countries.....II-41$100
   Outlook.....II-51$100
  2. MARKET TRENDS & ISSUES.....II-611 $1995  
   Digital Media- The New Age Marketing Tool.....II-6
Technology Alters Media Consumption Patterns, Transforms Marketing Purview.....II-6
Cost and Efficiency- Prime Factors Driving Digital Marketing.....II-6
Advertising Extends Beyond Broadcasting.....II-6
1$100
   Small Businesses Exhibit Strong Preference for Digital Marketing.....II-7
Budgets Still Skewed Towards Traditional Marketing Solutions.....II-7
Table 2: Global Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Format (includes corresponding Graph/Chart).....II-7
1$350
   Integrated Campaigns Continue to Characterize Future Marketing Plans.....II-8
Comparison of Different Advertising Media Based on Varied Parameters.....II-8
Tablet Commerce Gains Pace in Mobile Marketing Sphere.....II-8
Online Advertising Expenditure Surges.....II-8
1$100
   Table 3: World Online Advertising Market (2011): Percentage Share Breakdown of Online Ad Spends by Geographic Region (includes corresponding Graph/Chart).....II-9
Broadband Widens Scope of Online Advertising.....II-9
1$350
   Table 4: Internet Users Worldwide (2011): Breakdown by Region – Asia, Europe, North America, Latin America/Caribbean, Africa, Middle East and Oceana/Australia (Users in Millions) (includes corresponding Graph/Chart).....II-10

Table 5: Internet Penetration Rates Worldwide (2011): Percentage Breakdown by Region - North America, Oceana/Australia, Europe, Latin America/Caribbean, Middle East, Asia and Africa (includes corresponding Graph/Chart).....II-10
Internet Emerges As Lucrative E-Commerce Vehicle.....II-10
1$350
   Mobile Marketing – A Nascent, Yet High Potential Market.....II-11
Table 6: Worldwide Application Downloads on Mobile Devices (2008-2013) (includes corresponding Graph/Chart).....II-11
1$350
   Table 7: World Mobile Ad Spend (2010): Percentage Share Breakdown by Region- APAC, North America, Europe and Others (includes corresponding Graph/Chart).....II-12
Rising Penetration of Mobile Devices and 3G Network.....II-12
SMS: A Tried and Tested Vehicle for Mobile Advertising.....II-12
1$350
   Privacy Concerns Continue To Be Major Issue.....II-13
Ad Budgets Shift from Mass to Direct Marketing.....II-13
Behavioral Targeting – An Out-of-Box Service.....II-13
1$100
   Digital Signage: A Powerful Format for Advertisers.....II-14
Table 8: World Market for Digital Signage Advertising (2011): Percentage Share Breakdown of Revenues by End-Use Sector (includes corresponding Graph/Chart).....II-14
In-Game Advertising: An Innovative Ad Format.....II-14
1$350
   Digital Audio- A Powerful Avenue.....II-15
Table 9: Global Radio Advertising Market (2010): Percentage Breakdown of Spend by Region- US, Japan, France, China, Spain and Others (includes corresponding Graph/Chart).....II-15
Newspaper Readership Declines .....II-15
1$350
   Table 10: Print Readership Worldwide (2011): Percentage Share Breakdown of Number of Readers by Age (includes corresponding Graph/Chart).....II-16

Table 11: Global Market for Newspaper Advertising (2011): Percentage Share Breakdown of Ad Spends in Select Countries (includes corresponding Graph/Chart).....II-16
1$350
  3. DIGITAL MEDIA MARKETING - INDUSTRY DYNAMICS.....II-1713 $1995  
   Online Advertising: The Crux of Digital Marketing.....II-17
Table 12: Revenue Mix of Leading Global Internet Firms (2010): Percentage Breakdown of Share by Segment- Advertising, E-Commerce and Paid- Services (includes corresponding Graph/Chart).....II-17

Table 13: Global Market for Online Advertising: (2011): Percentage Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/ Formats (includes corresponding Graph/Chart).....II-17
1$350
   Online Advertising Market – Favorable Prospects in the Near Future.....II-18
Contextual Advertising – The Next Advertising Mantra.....II-18
Location Based Advertising: A Popular Form of Contextual Advertising.....II-18
Conventional Media Vs Online Advertising Medium.....II-18
1$100
   Mobile Advertising: A Personalized Medium.....II-19
Table 14: Global Mobile Advertising Market (2011): Percentage Breakdown of Share by Segment- Mobile Message, Mobile Search and Mobile Display (includes corresponding Graph/Chart).....II-19
Broad Potential of Multimedia Mobile Marketing.....II-19
1$350
   Japan and Korea Lead the Way in Mobile Advertising.....II-20
Table 15: Global Mobile Advertising Market (2011): Breakdown of Mobile Ad Spend Per Capita by Region- Japan, Korea, US and Europe (includes corresponding Graph/Chart).....II-20
Sturdy Growth Prospects from Emerging Markets.....II-20
1$350
   Opt-in Advertising: Giving Consumer the Choice.....II-21
Search Engine Marketing: An Effective Digital Channel.....II-21
The Rise of Search Personalization.....II-21
1$100
   Table 16: Global Paid Search Market (2011): Percentage Share Breakdown of Revenues for Leading Search Engines (includes corresponding Graph/Chart).....II-22

Table 17: Global Search Market (2010): Percentage Breakdown of Searches by Search Engines (includes corresponding Graph/Chart).....II-22
1$350
   Growth in Mobile Internet Strengthens Business Case for SEM.....II-23
Social Media Marketing: Impacting the Marketing Eco-System.....II-23
1$100
   Table 18: Worldwide Online Social Network Ad Spending in US$ Million for Years 2006 through 2011 (includes corresponding Graph/Chart).....II-24
Popular Social Media Tools (2011): Ranking based on Usage.....II-24
1$350
   Table 19: World Facebook Population (2011): Percentage Share Breakdown by Region- North America, Europe, Asia-Pacific and Rest of World (includes corresponding Graph/Chart).....II-25
Leveraging Social Media.....II-25
Monetizing Media Campaigns Remains a Major Issue for Service Providers.....II-25
1$350
   Twitter- A Hot Avenue for Technology Marketers.....II-26
Video Email Marketing: Riding the Popularity Wave.....II-26
1$100
   Table 20: Benefits from Video Email Services for Email Marketing Business (includes corresponding Graph/Chart).....II-27
Mobile Video Ads Surpass Online Video Ads.....II-27
1$350
   Marketers Yet to Leverage Email Marketing to the Fullest.....II-28
Up-Stream Traffic from E-Mails (2011): Ranking by Select Industries.....II-28
Video Streaming – A Multifaceted Advertising Mode.....II-28
1$100
   Table 21: Digital Video Streaming Market in the United States (2011): Percentage Market Share Breakdown for Netflix, Comcast, Apple and Others (includes corresponding Graph/Chart).....II-291$350
  4. SERVICE OVERVIEW.....II-308 $595  
   Digital Media Marketing.....II-30
Popular Digital Media Marketing Formats.....II-30
Benefits of Digital Marketing.....II-30
1$100
   Forms of Digital Marketing.....II-31
Push.....II-31
Pull.....II-31
Online Marketing.....II-31
1$100
   Online Advertising.....II-32
Factors Supporting Online Advertising.....II-32
Forms of Online Advertising.....II-32
1$100
   Social Media Marketing.....II-33
Mobile Marketing.....II-33
1$100
   Mobile Advertising.....II-34
Forms of Mobile Advertising.....II-34
1$100
   Mobile Advertising - Business Segments.....II-35
Search Engine Marketing (SEM): An Introduction.....II-35
Advantages of SEM.....II-35
1$100
   Pricing Models.....II-36
Commonly used Terminology.....II-36
Best Practices for Effective Marketing.....II-36
2$200
  5. SERVICE INTRODUCTIONS.....II-3812 $950  
   Httpool India Unveils Adplatform for Online and Mobile Advertisers.....II-38
Reloaded Advertising Rolls Out Automated In-Game Advertising Analysis and Reporting
  Platform.....II-38
Xhibit Introduces FlyReply™, a Novel Email Marketing Platform.....II-38
1$100
   Optify Announces Introduction of Optify® Digital Marketing Software Suite.....II-39
Google Introduces Knowledge Graph, Digital Tools for Marketers.....II-39
24/7 Real Media Introduces m.e.n.u......II-39
SpaceStation Launches Digital Advertising Format in South Africa.....II-39
1$100
   AudienceME Unveils Brand Advertising Platform.....II-40
Primedia Online Unveils Digital Platform for Ad Sales.....II-40
iContact Introduces Social Media Marketing Product.....II-40
1$100
   Synovate Marketing Management Analytics Rolls Out New m360 Analytics Solution.....II-41
DataXu Launches DX Social.....II-41
Zain Kuwait Introduces AdZone in Middle East.....II-41
ChinaNet Online Holdings Introduces New Mobile Advertising Platform.....II-41
1$100
   Image Space Media Introduces Photostitial™ Ad Units.....II-42
Mail.ru Introduces Targeted Advertising System.....II-42
Flytxt Introduces QREDA.....II-42
1$100
   Mixpo Introduces New Video Advertising Solution for Tablets.....II-43
Komli Media Launches Video Pre-Roll Advertising.....II-43
1$100
   OgilvyOne Introduces neo@Ogilvy.....II-44
Magnet Media Introduces New Digital Marketing Services.....II-44
Komli Media Unveils AdView.....II-44
Google Unveils Location-Based Mobile Banner Ads.....II-44
1$100
   Aditi Technologies to Launch CMO Pulse.....II-45
ModernMami.com Unveils Ella Media.....II-45
JiWire Introduces New Location-Based Advertising Platform.....II-45
AdoTube Develops In-Stream Video Advertising Platform.....II-45
1$100
   Stumpedia Unveils "Pay Per Chat".....II-46
AdGenesis Introduces AdMatch® Video Advertising Unit.....II-46
Mobinil Rolls Out Interactive Advertising Service.....II-46
1$100
   Ziplocal Unveils LocaLeads Digital Advertising Platform.....II-47
24/7 Real Media Unveils Open AdStream 7.3.....II-47
Komli Media Introduces Online Video Advertising Network.....II-47
1$100
   24/7 Real Media Launches Open AdStream®.....II-48
Komli Media Unveils ViziSense MediaMix.....II-48
24/7 Real Media Unveils Pilot Program.....II-48
1$100
   1020 Placecast and Alcatel-Lucent Jointly Launch Location Based Advertisement
  Service.....II-49
Google Introduces Interest-Based Advertising.....II-49
1$100
  6. RECENT INDUSTRY ACTIVITY.....II-5034 $1995  
   Dentsu Inc Acquires Stake in Aegis Group.....II-50
IBM Announces Takeover of Tealeaf Technology.....II-50
Publicis Groupe Takes Over The Creative Factory.....II-50
Teradata Completes Acquisition of eCircle.....II-50
1$100
   Aegis to Take Over Roundarch Digital Agency.....II-51
Diversified Agency Services to Acquire Majority Interest in Medical Collective
  Intelligence.....II-51
JWT to Acquire Minority Interest in Converge Technologies.....II-51
1$100
   Tenthavenue and GroupM to Take Over Wisereach.....II-52
Ybrant Digital Receives Approval for Merger with LGS Global.....II-52
Ogilvy & Mather Establish Social@Ogilvy.....II-52
Kenshoo Launches Kenshoo Enterprise Certification Program in Partnership with
  OMI.....II-52
1$100
   Ogilvy & Mather Russia to Take Over Promo Digital.....II-53
Specific Media Takes Over Myspace.....II-53
Sapient® Takes Over DAD.....II-53
1$100
   Sapient®Takes Over CLANMO.....II-54
Omnicom Division Takes Over The Modellers.....II-54
Ipsos Acquires Marketing Research Division of Aegis.....II-54
Aegis Takes Over Smicker and Dubblera from DM-Konsult.....II-54
Aegis Takes Over Minority Stake in TigerSpike.....II-54
1$100
   Aegis Takes Over Creative Media Services.....II-55
Alliance Data Systems to Take Over Aspen Marketing Services.....II-55
Specific Media Takes Over Broadband Enterprises.....II-55
Publicis Groupe Acquires Rosetta.....II-55
Batanga Acquires Online Media Companies.....II-55
1$100
   IAB Europe and EIAA Join Forces.....II-56
Vdopia Signs Agreement with IAS Digital - Media.....II-56
1$100
   Publicis Groupe Acquires Genedigi Group.....II-57
Yokohama Tire Enters into Partnership with United Future.....II-57
White Digital Media Establishes Digital Media Marketing Subsidiary.....II-57
1$100
   Publicis Groupe Acquires Kitcatt Nohr.....II-58
Ybrant Digital Merges with LGS Global.....II-58
Bulldozer Digital Enters into Partnership with Hermelin Media.....II-58
Lyris Acquires Intaface Marketing.....II-58
1$100
   StrongMail Systems Enters into Exclusive Partnership with XCOM Media.....II-59
Hispanic MediaWorks Enters into Partnership with Telenueva TV.....II-59
Inuvo® to Acquire Vertro™.....II-59
1$100
   RBA Consulting to Take Over Ratchet.....II-60
Learning Curve Brands and Rise Interactive Enter into Partnership.....II-60
QuantumDigital Enters into Partnership with TracyLocke.....II-60
1$100
   Komli Media Enters into Partnership with Efficient Frontier.....II-61
Jivox Partners with Komli Media.....II-61
1$100
   MediaWhiz and SolutionSet Establish SolutionSet MediaWhiz Partnership.....II-62
Click Here Signs Mobile Application and Digital Marketing Agreement with
  MacroSolve.....II-62
Global Infomercial Services Enters into Partnership with rVue.....II-62
1$100
   Efficient Frontier Acquires Downstream Marketing.....II-63
CONTEXTWEB Merges with Datran Media.....II-63
ExactTarget Takes Over Frontier Digital.....II-63
1$100
   QuinStreet Acquires IT Business Edge.....II-64
Advice Interactive Group Takes Over b2 Digital Media.....II-64
Fifth Ring Establishes Office in Kuala Lumpur.....II-64
1$100
   Komli Media Takes Over ZestAdz.....II-65
Access Intelligence Acquires Cynopsis Media.....II-65
Moosylvania Takes Over The Loud Few.....II-65
Big Fuel Communications Takes Over Apex Exposure.....II-65
Komli Media Acquires Aktiv Digital.....II-65
1$100
   352 Media Group Establishes Web Development and Digital Marketing Company.....II-66
Aegis Group Takes Over Qualitè Search Marketing.....II-66
Callcredit Information Group Takes Over Latitude Digital Marketing.....II-66
Cox Digital Solutions Takes Over IB Local Network.....II-66
1$100
   Valtech Takes Over H2O Media.....II-67
WPP Digital Takes Over Rockfish Interactive.....II-67
Valassis Communications Enters into Partnership with News America Marketing.....II-67
NAVTEQ Signs Telmap as Publisher for NAVTEQ LocationPoint™.....II-67
Publicis Acquires Interactive Communications.....II-67
1$100
   WPP Consolidates Quasar Media's Digital Business with GroupM's Interactive
  Business.....II-68
Tremor Media Takes Over Transpera.....II-68
WPP to Acquire Stake in Mindshare South Africa.....II-68
Catapult Systems Takes Over The Ad Ranch.....II-68
New Media Edge Acquires Media Plus.....II-68
DG FastChannel to Acquire MediaMind Technologies.....II-68
1$100
   Publicis Groupe Takes Over GP7.....II-69
WPP to Take Over Commarco.....II-69
ValueClick Takes Over Greystripe.....II-69
Bitzio to Acquire Digispace Solutions.....II-69
1$100
   Scangroup Establishes Three New Digital Advertising Divisions.....II-70
Alliance Data Systems Takes Over Direct Marketing Services Division of Equifax.....II-70
Interpublic to Take Over Delaney Lund Knox Warren.....II-70
Interpublic Takes Over CUBOCC.....II-70
1$100
   Publicis Groupe Takes Over G4 Advertising.....II-71
Performance Bicycle and SolutionSet Enter into Partnership.....II-71
Round Hill Hotel and Villas Selects MDG Advertising.....II-71
MDG Advertising Collaborates with Gunster.....II-71
addONE Marketing Solutions Establishes Digital Marketing Division.....II-71
1$100
   Apple to Offer Location-Based Advertisements.....II-72
NBC Entertainment Enters into Digital Marketing Collaboration with Microsoft.....II-72
Kahzam to Take Over ProMark Data and Media Group.....II-72
Mace Security International to Divest Digital Media Marketing Segment.....II-72
1$100
   Schawk Acquires Untitled London.....II-73
Grey to Purchase Majority Interest in Yolk.....II-73
Komli Media Takes Over Indoor Media.....II-73
1$100
   Yellow Pages Group Establishes Mediative.....II-74
Bite Communications Takes Over OneXeno.....II-74
News Digital Media Takes Over Getprice.com.au.....II-74
1$100
   AudienceScience Takes Over Consorte Media.....II-75
AMP Agency Takes Over Pixel Bridge.....II-75
Infogroup Establishes Infogroup Interactive.....II-75
1$100
   Apple Acquires Quattro.....II-76
WPP Group Signs Definitive Agreement to Take Over Majority Stake in Research and
  Marketing Services.....II-76
M&C Saatchi Takes Over 60% Stake in Inside Mobile.....II-76
VisionChina Media Acquires Digital Media Group.....II-76
1$100
   Aegis to Acquire 17.7% Holding in Charm Communications.....II-77
Schawk Takes Over Real Branding.....II-77
Ybrant Digital Takes Over Max Interactive.....II-77
Ybrant Digital Acquires dream ad.....II-77
1$100
   Google Takes Over AdMob.....II-78
Komli Media Enters into Strategic Alliance with Artivision.....II-78
1$100
   iCrossing and Ingate Form Partnership to Develop International SEM Campaigns.....II-79
BBN Networks Includes Six Business Media Publishing Partners in B2B Network.....II-79
WPP to Enter into Strategic Partnership with Omniture.....II-79
1$100
   Scangroup Enters into Joint Venture with Quasar Media and Smile Interactive Technology
  Group.....II-80
Quasar Media Establishes Blazar Digital Marketing Agency.....II-80
1$100
   Alcatel and Placecast Provide Location Based Mobile Advertising.....II-81
Vodafone Utilizes Wayfinder for Location Based Advertising.....II-81
Lyris Takes Over Facultas.....II-81
SEO.com Acquires Graphics.net.....II-81
Buildtelligence Takes Over SEOCompany.com.....II-81
1$100
   Cheil Worldwide Acquires a Majority Interest in The Barbarian Group.....II-82
Google Takes Over Teracent.....II-82
Upshot Acquires Emerge Digital.....II-82
Publicis Groupe Takes Over Razorfish.....II-82
1$100
   Ogilvy & Mather Buys Majority Stake in T&A Communications.....II-831$100
  7. FOCUS ON SELECT GLOBAL PLAYERS.....II-847 $595  
   Acxiom Corporation (US).....II-84
Aegis Group Plc (UK).....II-84
Epsilon (US).....II-84
1$100
   Aspen Marketing Services (US).....II-85
Havas Group (France).....II-85
Interpublic Group of Companies Inc. (US).....II-85
1$100
   McCann Worldgroup (US).....II-86
Omnicom Group Inc. (US).....II-86
Publicis Groupe (France).....II-86
1$100
   Digitas Inc. (US).....II-87
Razorfish, LLC (US).....II-87
SapientNitro (UK).....II-87
1$100
   ValueClick (US).....II-88
VIZION Interactive, Inc., (US).....II-88
WPP (Ireland).....II-88
1$100
   Ogilvy & Mather (US).....II-89
JWT (US).....II-89
Wunderman (US).....II-89
XCOM Media (Australia).....II-89
1$100
   Ybrant Digital Limited (India).....II-901$100
  8. GLOBAL MARKET PERSPECTIVE.....II-91   
   Table 22: Global Recent Past, Current & Future Analysis for Digital Media Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....II-911$350
   Table 23: Global 10-Year Perspective for Digital Media Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....II-921$350
   Table 24: Global Recent Past, Current & Future Analysis for Global Online Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....II-931$350
   Table 25: Global 10-Year Perspective for Global Online Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....II-941$350
   Table 26: Global Recent Past, Current & Future Analysis for Global Mobile Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....II-951$350
   Table 27: Global 10-Year Perspective for Global Mobile Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....II-961$350
   Table 28: Global Recent Past, Current & Future Analysis for Global Social Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018.....II-971$350
   Table 29: Global 10-Year Perspective for Global Social Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....II-981$350
III. MARKET103$2150
  1. THE UNITED STATES.....III-134 $1995  
   A. Market Analysis.....III-1
Outlook.....III-1
Key Digital Media Marketing Statistics.....III-1
Ranking of Fastest Growing Digital Advertising Segments in the US (2011).....III-1
Table 30: US Interactive Marketing Spend (2011): Percentage Share Breakdown by Medium- Search Marketing, Display Advertising, E-Mail Marketing, Social Media and Mobile Marketing (includes corresponding Graph/Chart).....III-1
1$200
   Online Advertising On Upward Trajectory.....III-2
Table 31: Number of Internet Users in the United States for the Years (2010 & 2013) (includes corresponding Graph/Chart).....III-2

Table 32: Advertising Industry in the US (2006-2013)- Breakdown of US Online Advertising Spending as a Percentage of Total Media Advertising Spending (includes corresponding Graph/Chart).....III-2
1$200
   Table 33: US Advertising Industry (2011): Percentage Share Breakdown of Adspends by Industry (includes corresponding Graph/Chart).....III-3

Table 34: US Advertising Industry (2011): Percentage Share Breakdown of Revenues by Media Type (includes corresponding Graph/Chart).....III-3
Online Videos Still Lag Behind Traditional Advertising Mediums.....III-3
Mobile Advertising: A Promising Market.....III-3
1$200
   Table 35: US Mobile Ad Spend (2011): Percentage Share Breakdown by Format- Search, Banner Ads, Opt-In Messaging, Mobile Games and Apps (includes corresponding Graph/Chart).....III-41$200
   Table 36: US Market for Mobile Ads (2010): Percentage Breakdown of Market Share by Players – Apple, Google, Jumptap, Millenial Media, Yahoo!, Microsoft, Nokia and Others (includes corresponding Graph/Chart).....III-5
Growing Use of Mobile Phones: A Key Growth Driver.....III-5
Advanced Mobile Devices Foster Growth in Mobile Advertising Market.....III-5
1$200
   LBA – A Growing Market.....III-6
Table 37: Table Location-Based Service Users in the US (2009 & 2010) (includes corresponding Graph/Chart).....III-6
Local Search Market Set to Boom.....III-6
1$200
   Digital Billboards: A Revolutionary Innovation in Outdoor Advertising.....III-7
Search Dominates Display.....III-7
Facebook- Leader in Display Advertising.....III-7
E-commerce Holds Immense Opportunity.....III-7
1$75
   US Auto Industry Goes Online.....III-8
Restaurant Industry Turns to Social Media.....III-8
Service Introductions.....III-8
4$300
   Recent Industry Activity.....III-1216$1200
   Select Players.....III-285$375
   B. Market Analytics.....III-33
Table 38: US Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-33
1$200
   Table 39: US 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-341$200
  2. CANADA.....III-354 $595  
   A. Market Analysis.....III-35
Outlook.....III-35
Online Advertising: A Review.....III-35
Table 40: Canadian Advertisement Industry (2011): Percentage Share Breakdown of Revenues by Medium (includes corresponding Graph/Chart).....III-35
1$200
   Table 41: Canadian Market for Online Advertising (2011): Percentage Share Breakdown by Format (includes corresponding Graph/Chart).....III-36
Challenges Confronting Mobile Advertising in Canada.....III-36
Service Introduction.....III-36
1$200
   B. Market Analytics.....III-37
Table 42: Canadian Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-37
1$200
   Table 43: Canadian 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-381$200
  3. JAPAN.....III-394 $595  
   A. Market Analysis.....III-39
Outlook.....III-39
Table 44: Japanese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium (includes corresponding Graph/Chart).....III-39
Mobile Advertising Market: Overview.....III-39
1$200
   LBA- Market Overview.....III-40
Recent Industry Activity.....III-40
1$75
   B. Market Analytics.....III-41
Table 45: Japanese Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-41
1$200
   Table 46: Japanese 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-421$200
  4. EUROPE.....III-437 $950  
   A. Market Analysis.....III-43
Outlook.....III-43
Europe Leads in Digital Media Marketing.....III-43
Advertising Industry: An Overview.....III-43
1$75
   Search Engine Marketing Surges Ahead.....III-44
Table 47: European Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/ Format-Search, Display and Others Modes/Formats (includes corresponding Graph/Chart).....III-44
Paid Search to Lead Online Ad Growth.....III-44
1$200
   Mobile Advertising Market.....III-45
Banner Advertising: The Largest Revenue Generator.....III-45
Western Europe Exhibits Higher Growth Prospects.....III-45
Factors Restraining the Growth of Mobile Advertisements.....III-45
1$75
   B. Market Analytics.....III-46
Table 48: European Recent Past, Current & Future Analysis for Digital Media Marketing by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 Through 2018 (includes corresponding Graph/Chart).....III-46
1$200
   Table 49: European 10-Year Perspective for Digital Media Marketing by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain and Rest of Europe Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-471$200
   Table 50: European Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-481$200
   Table 51: European 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-491$200
  4a. FRANCE.....III-506 $595  
   A. Market Analysis.....III-50
Outlook.....III-50
Advertising Industry: Overview.....III-50
Online Advertising - Domestic Search Business Unfazed by the.....III-50
Entry of Search Engines.....III-50
Table 52: French Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats (includes corresponding Graph/Chart).....III-50
1$200
   Recent Industry Activity.....III-511$75
   Select Players.....III-522$150
   B. Market Analytics.....III-54
Table 53: French Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-54
1$200
   Table 54: French 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-551$200
  4b. GERMANY.....III-564 $595  
   A. Market Analysis.....III-56
Outlook.....III-56
Key Statistics.....III-56
Table 55: German Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium (includes corresponding Graph/Chart).....III-56

Table 56: German Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats (includes corresponding Graph/Chart).....III-56
1$200
   Recent Industry Activity.....III-571$75
   B. Market Analytics.....III-58
Table 57: German Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-58
1$200
   Table 58: German 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-591$200
  4c. ITALY.....III-602 $395  
   A. Market Analysis.....III-60
Outlook.....III-60
B. Market Analytics.....III-60
Table 59: Italian Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-60
1$200
   Table 60: Italian 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-611$200
  4d. THE UNITED KINGDOM.....III-628 $950  
   A. Market Analysis.....III-62
Outlook.....III-62
Online Advertising on a Growth Path.....III-62
Table 61: UK Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Media Formats (includes corresponding Graph/Chart).....III-62
1$200
   Table 62: UK Internet Ad Spend (2011): Percentage Breakdown of Share by Format (includes corresponding Graph/Chart).....III-63
Popularity of Internet Lights Up Online advertising Market.....III-63
Advertising in Social Networking Sites Holds Promise.....III-63
Table 63: Advertising Industry in the UK (2009-2012) – Percentage Breakdown of UK Social Network Ad Spending as Part of Total Online Advertising Spending (includes corresponding Graph/Chart).....III-63
SEM: A Promising Market.....III-63
1$200
   Multi-Channel Marketing Gaining Mainstream Status.....III-64
Social Media Attracts Significant Spend.....III-64
Recent Industry Activity.....III-64
3$225
   Select Players.....III-671$75
   B. Market Analytics.....III-68
Table 64: UK Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-68
1$200
   Table 65: UK 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-691$200
  4e. SPAIN.....III-702 $395  
   A. Market Analysis.....III-70
Outlook.....III-70
B. Market Analytics.....III-70
Table 66: Spanish Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-70
1$200
   Table 67: Spanish 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-711$200
  4f. REST OF EUROPE.....III-725 $595  
   A. Market Analysis.....III-72
Outlook.....III-72
Recent Industry Activity.....III-72
2$150
   Select Player.....III-741$75
   B. Market Analytics.....III-75
Table 68: Rest of Europe Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-75
1$200
   Table 69: Rest of Europe 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-761$200
  5. ASIA-PACIFIC.....III-7721 $1995  
   A. Market Analysis.....III-77
Outlook.....III-77
Advertising Industry Displays Robust Performance.....III-77
Table 70: Asia-Pacific Market for Online Advertising (2011): Percentage Share Breakdown of Revenues by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific (includes corresponding Graph/Chart).....III-77
1$200
   Table 71: Marketing Budgets Allocations in Singapore (2011): Percentage Breakdown of Share by Segment- Advertising, Events, Public Relations, Market Research and Others (includes corresponding Graph/Chart).....III-78

Table 72: Allocation of Advertising Budget in Singapore (2011): Percentage Breakdown of Share by Traditional and Non-Traditional Media (includes corresponding Graph/Chart).....III-78

Table 73: Korean Advertising Landscape (2011): Percentage Breakdown of Share by Format- TV, Radio, Newspaper, Magazine and Online Ads (includes corresponding Graph/Chart).....III-78
1$200
   Mobile Advertising: A High Growth Market.....III-79
A Highly Diverse Market.....III-79
1$75
   Table 74: Mobile Internet Users in Select Asian Countries for 2011 (Users in Millions) (includes corresponding Graph/Chart).....III-80
Text Messaging Continues to Retain Significance in Mobile Marketing.....III-80
Mobile Videos: Potential for Growth.....III-80
Prospects for Mobile TV Advertising.....III-80
1$200
   CPC- The Most Preferred Model.....III-81
Focus on Select Asian Markets.....III-81
China.....III-81
Market Highlights.....III-81
1$75
   Table 75: Chinese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry (includes corresponding Graph/Chart).....III-82

Table 76: Advertising Industry in China (2011): Percentage Share Breakdown by Medium- TV, Newspaper, Internet, Outdoor, Radio, Magazines and Cinema (includes corresponding Graph/Chart).....III-82
China- Home to One of the World’s Largest Internet User Population.....III-82
1$200
   Online Advertising Industry- Present State of the Market.....III-83
Mobile Advertising- A Rapidly Expanding Market.....III-83
Paid Search Gets Popular in China’s SME Sector.....III-83
1$75
   Digital Video Advertising Thrives in China.....III-84
India.....III-84
Overview of Advertising Market.....III-84
Table 77: Indian Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats (includes corresponding Graph/Chart).....III-84
1$200
   Mobile Advertising: Benefiting from Rising Mobile Phone Penetration.....III-85
Online Advertising Market Scenario.....III-85
1$75
   Growth Inhibitors.....III-86
Service Introductions.....III-86
2$150
   Recent Industry Activity.....III-886$450
   Select Players.....III-942$150
   B. Market Analytics.....III-96
Table 78: Asia-Pacific Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-96
1$200
   Table 79: Asia-Pacific 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-971$200
  6. REST OF WORLD.....III-986 $595  
   A. Market Analysis.....III-98
Outlook.....III-98
Digital Marketing in the Middle East and Africa.....III-98
Service Introductions.....III-98
2$150
   Recent Industry Activity.....III-1002$150
   B. Market Analytics.....III-102
Table 80: Rest of World Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart).....III-102
1$200
   Table 81: Rest of World 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart).....III-1031$200
IV. COMPETITIVE LANDSCAPE 415$995
  
Total Companies Profiled: 136 (including Divisions/Subsidiaries - 143)

Region/Country                 Players

The United States                 91   
Canada                             1
Europe                            16
     France                        2
     Germany                       1
     The United Kingdom           12
     Rest of Europe                1
Asia-Pacific (Excluding Japan)    30
Africa                             3
Middle-East                        2
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