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  OUTDOOR ADVERTISING
A Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in Millions of US$. The specific Modes/Formats analyzed are Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual forecasts are provided for the period of 2001 through 2015. The report profiles 258 companies including many key and niche players worldwide such as Adams Outdoor Advertising, AdSpace Networks, Inc., Captivate Network, Clear Channel Outdoor Inc., Clear Media Limited, CBS Corporation, CBS Outdoor, CBS Outernet, Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, JCDecaux Group, Lamar Advertising Company, MarketForward, Primedia Outdoor Pty Ltd., PRN Corporation, Planar Systems, Titan Outdoor Limited, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1610  PAGES:    644
PRICE:    $3950  DATE:       May 2008
COMPANIES:  258  MARKET DATA TABLES:   265
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  OUTDOOR ADVERTISING (Complete Report) Pages : 644   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Billboards.....I-3
  
   Electronic/Digital Billboards.....I-4
Transit Outdoor Advertising.....I-4
Street Furniture.....I-4
  
   Alternate Forms of Outdoor Advertising.....I-5  
II. EXECUTIVE SUMMARY80$2250
  1. Industry Overview.....II-13 $700  
   Overview.....II-11$100
   Total Advertising Expenditure by Region – A Recent Past, Current and Future
  Analysis.....II-2
Table 1: World Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-2
1$300
   Table 2: World 10-Year Perspective for Total Advertising Expenditure by Geographic Region – Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....II-3
1$300
  2. Trends and Issues.....II-42 $200  
   Evolution of Outdoor Advertising.....II-4
Dynamic Digital Signage Comes of Age.....II-4
1$100
   The Role of Digital Printing in Outdoor Advertising.....II-5
1$100
  3. Segmental Overview.....II-610 $800  
   Two Major Forms – Traditional and Non-Traditional.....II-61$100
   Outdoor Advertising by Mode/Format.....II-7
Billboards – The Ubiquitous Format.....II-7
1$100
   Billboard Types.....II-8
Electronic/Digital Billboards.....II-8
Advantages of Digital Billboards vis-à-vis Traditional Billboards.....II-8
6m x 4m Billboards.....II-8
48 Sheet Billboards.....II-8
1$100
   96 Sheet Billboards.....II-9
AD Lites.....II-9
Consumer Ads.....II-9
Spectacular Signs.....II-9
Airport Advertising.....II-9
Airport: External.....II-9
Airport: Internal.....II-9
PrimeMotion.....II-9
1$100
   Store Fascias.....II-10
Super Sixes.....II-10
Tactical Display Unit.....II-10
Objective of Billboards.....II-10
Text.....II-10
Color.....II-10
Font.....II-10
1$100
   Transit Outdoor Advertising.....II-11
Transit’s Impact in Reaching a Wider Audience.....II-11
Mobile Advertising.....II-11
Bus Advertising.....II-11
Subway and Rail Displays.....II-11
Truckside Advertising.....II-11
1$100
   Taxi Advertising.....II-12
Vehicle Wrapped Advertising.....II-12
Street Furniture.....II-12
Appeal of Street Furniture Advertising.....II-12
Some Forms of Street Furniture.....II-12
Bicycle Racks.....II-12
1$100
   Bus Benches.....II-13
Bus Shelters.....II-13
Telephone and Information Kiosks.....II-13
In-Store Displays.....II-13
Convenience Store Displays.....II-13
Displays on Parking Structures.....II-13
Shopping Mall Displays.....II-13
Newsstand and News Rack Displays.....II-13
Alternate Forms of Outdoor Advertising.....II-13
1$100
   Nothing Airy about Hot Air Balloons.....II-14
Alternate Outdoor Advertising Formats – A Sneak Preview.....II-14
Airport Displays.....II-14
Airborne Displays.....II-14
Stadiums and Arenas.....II-14
Commercial Restrooms.....II-14
Dry Cleaning Hangers and Shopping Bags.....II-14
1$100
   Digital Video Screens.....II-15
Competitive Analysis.....II-15
Table 3: Leading Players in the Global Outdoor Advertising Market for 2004, 2005 and 2006: Percentage Breakdown of Revenues for Clear Channel, JC Decaux, CBS Outdoor, Lamar, Stroer DSM + DERG, Affichage Holding, Metrobus, Maiden, AWK, News Outdoor, Cemusa, Wall, Van Wagner, Pattison and Others (includes corresponding Graph/Chart).....II-15
1$300
  4. Product/Service Launches.....II-164 $400  
   Daktronics Launches DAKTicker® Display Product.....II-16
Zoom Starts New Digital Billboard Network.....II-16
Captivate Network Introduces the Captivate Suburban Network™.....II-16
Fairway Launches Digital Billboard.....II-16
Clear Channel Outdoor Installs Digital Billboard Across Four US States.....II-16
1$100
   Trans-Lux Installs Digital Billboard in Canada and the US.....II-17
Lamar Outdoor Launches New Digital Billboard.....II-17
Clear Channel Launches First Indoor Digital Billboard Network.....II-17
EPAMEDIA Introduces Novel Digital Advertising Format in Austria.....II-17
Clear Channel Launches Digital Billboard Networks in Milwaukee and Tampa.....II-17
1$100
   Made-U-Look Promotions Re-launches Outdoor Advertising Website.....II-18
Wall to Supply Street Furniture Products in Bulgaria.....II-18
Zoom Media Introduces Planning Tool, Zoom Recall™.....II-18
CityVision Installs LED Screen in Moscow.....II-18
Diyar Outdoor Installs Additional Advertising Billboards in Iraq .....II-18
1$100
   Viacom Outdoor Introduces Bluetooth Supported Posters.....II-19
Daktronics, Inc. Develops ProStar Displays for Clear Channel Communications.....II-19
1$100
  5. Recent Industry Activity.....II-2038 $1600  
   Highfields Raises Stake in Clear Channel.....II-20
UBS Buys Stake in Clear Channel.....II-20
Independent News & Media to Acquire Stake in Clear Channel Independent.....II-20
Times Media Group to Use Clear Channel Outdoor’s Billboards.....II-20
Adspace Expands Partnership with CBL.....II-20
Adspace Mall Network Enters Minneapolis Market.....II-20
1$100
   Zoom to Acquire Alloy’s InSite Advertising.....II-21
Entravision Communications to Sell Billboard Advertising Business.....II-21
Neo Advertising, Traffic Merge to Form Neo-Traffic.....II-21
Clear Channel Installs Largest Steaming Billboard In UK.....II-21
EPAMEDIA Pockets Megaboard Slovakia.....II-21
Lightscape Technologies to Set up JV in China.....II-21
1$100
   Jingwei to Acquire Red Flag.....II-22
MediaCorp Acquires Stake in Dahe Media.....II-22
CMG Enters MOU with Premium AG.....II-22
Laqshya Media Strikes Deal with GMR.....II-22
Ströer Media Acquires Stake in Malaysian Company.....II-22
1$100
   Interstate Pockets Magic Media’s Outdoor Advertising Business.....II-23
Magic Media Acquires Nicol.....II-23
Magic Media Pockets Unisign Corp......II-23
UEM to Acquire Big Traffic.....II-23
Clear Channel to Install Digital Billboards for FBI.....II-23
Daktronics Renews Partnership with NACDA.....II-23
Daktronics Bags Orders for New Valo™ OT Digital Billboards.....II-23
Zoom Expands Fitness Network.....II-23
1$100
   SignStorey Pockets Captive Audience.....II-24
CBS Acquires SignStorey.....II-24
Adspace Mall Network Forays into Detroit Market.....II-24
Adspace Mall Network Expands to North Carolina and Oregon.....II-24
Glimcher Strikes Deal with Adspace Networks.....II-24
Fairway Takes Over Abbott Sign.....II-24
1$100
   Clear Channel Partners with Las Vegas Monorail.....II-25
Titan Acquires Advertising Rights of Academy Bus.....II-25
News Outdoor Russia Acquires Five Russian Companies.....II-25
News Outdoor Russia Acquires Stake in Youth Advertising.....II-25
Epamedia Acquires Multireklam.....II-25
Big FM Sets up Outdoor Advertising Business.....II-25
Aisi Realty Acquires Kiev.....II-25
1$100
   GMT to Acquire Primesight.....II-26
Wo Kee Hong Acquires DOTV.....II-26
Xinhua Finance Media Pockets Convey Advertising.....II-26
Clear Channel Takes over Klass Advertising.....II-26
JCDecaux Creates JV in Kazakhstan.....II-26
CMG to Set up JV with Harbin Shengdong.....II-26
1$100
   EPAMEDIA Acquires BillboCity.....II-27
EPAMEDIA Takes over Croatian Firm.....II-27
CBS Outdoor to Acquire Haveco.....II-27
Outdoor Akzent Renamed Epamedia International.....II-27
JCDecaux & Wall Mull over Assets Swap and JV Agreement.....II-27
1$100
   Carroll Advertising Signs $1M Billboard Deal.....II-28
Blue Outdoor Secures Advertising Rights for Pyramid Malls.....II-28
CBS Forms New Business Division for Local Advertising.....II-28
Border Billboard Joins as Affiliate of SeeSaw Networks.....II-28
CBS/Decaux Wins Street Furniture Contract for California.....II-28
1$100
   Pittsburgh Steelers to Install Daktronics HD-X Display at Heinz Field.....II-29
EPAMEDIA Acquires Hungarian Major, Intermedia.....II-29
Affichage Holding to Expand Advertising Operations in Romania and Bulgaria.....II-29
JCDecaux Secures Two Long-Term Contracts for Strasbourg.....II-29
1$100
   JCDecaux, BT Payphones Ink Multi Year Agreement.....II-30
JCDecaux Wins Multi-Year Contract for Mulhouse and its Suburbs, East France.....II-30
JCDecaux Renews Street Furniture Contracts in Ile-de-France.....II-30
Adshel Wins Street Furniture Contract for Canberra.....II-30
Focus Media Enters Internet Advertising Media Through the Acquisition of
  Allyes.....II-30
Thomson & CGEN Join Hands for Outdoor Media Networks.....II-30
1$100
   IN&M Bids for Australian Major, APN.....II-31
Media Prima to Fully Own Big Tree.....II-31
JCDecaux Forms JV in Middle East.....II-31
JCDecaux Wins Contract from Besançon.....II-31
Fairway Outdoor Buys Advertising Assets of Innovative Media.....II-31
1$100
   Clear Channel Outdoor Acquires US Outdoor Advertising Firm.....II-32
CBS Outdoors Acquires Transtop Minnesota.....II-32
Planar Systems Acquires Clarity Visual Systems.....II-32
Thomson Pockets Convergent Media Systems.....II-32
Clear Channel Outdoor Mounts Digital Billboard Network in Albuquerque.....II-32
1$100
   Clear Channel Outdoor, NAAC Conclude Alert Tests.....II-33
Clear Channel Pockets Advertising Contract for Seattle.....II-33
Wal-Mart Stores Rolls Out In-Store Media Network.....II-33
SignStorey, CBS Ally for In-Store Media Content.....II-33
Zoom Media Forms Alliance with Smart One Media.....II-33
Lamar Advertising to Buyback Shares.....II-33
1$100
   Clear Channel Communication Give its Consent for $26.7B Merger.....II-34
Clarity Visual Systems, AdSpace Networks Ink $3.8M Agreement.....II-34
AdSpace Networks Adds Seven New Markets.....II-34
Clear Channel Signs Bus Advertising Deal for Marin County, California.....II-34
Clear Channel Outdoors Pockets Bus Advertising Franchise for Phoenix City.....II-34
1$100
   Fairway Outdoor Advertising Enters the Chattanooga Market.....II-35
Clear Channel Outdoor Wins MCTS Contract for Bus Shelter/Transit Advertising.....II-35
Daktronics Expands Billboard Production Capacity.....II-35
NextMedia Alternative Inks Agreement with K-mart to Provide In-Store Ad
  Displays.....II-35
JCDecaux Sets Up Billboard Division in New York County.....II-35
Fairway Outdoor Advertising, Clear Channel Exchange Billboards.....II-35
1$100
   MCDecaux Secures 20-yr Contracts from Japanese Transport Companies.....II-36
Clear Channel Outdoor Ties Up With Mitsui to Foray Into Japan.....II-36
Clear Channel Japan Secures First Contract from Kawasaki.....II-36
Mitsui & Co, ADK & DNP Launch Comprehensive Retail-Media Solutions in Japan.....II-36
Titan Worldwide Acquires Maiden Outdoor Group in Ireland.....II-36
1$100
   epa!-Holding Consolidates Business to Create EPAMEDIA.....II-37
EPAMEDIA Wins Street Furniture Contract for Moldavian Capital.....II-37
Alma Atermon Plans to Enter Romanian Outdoor Advertising Market.....II-37
Wallstreet Fasadoch Trafikreklam AB Acquires Credo.....II-37
JCDecaux Lietuva, BBHB Agree on Strategic Co-operation.....II-37
JCDecaux Renews Advertising Contract with Seven Key Portuguese Airports.....II-37
JCDecaux Acquires Eastern European Major, MAG International.....II-37
1$100
   JCDecaux Forays Into Russian and Ukrainian Outdoor Advertising Markets.....II-38
News Outdoor, ST Development Ink Pact.....II-38
Barco, Prismaflex Sign Distribution Agreement for Out-of-home Advertising.....II-38
Clear Channel Outdoor, Cemusa Win Street Furniture and Billboard Contract.....II-38
Affichage Romania Acquires Romanian Billboard Network.....II-38
Multireklam Acquires Major Stake in Effect Media.....II-38
1$100
   Clear Channel Outdoor, Magink Introduce Digital-Ink Billboards in UK.....II-39
Viacom Outdoor Wins London Underground Advertising Contract.....II-39
Clear Channel Outdoor Secures Additional Contract in Rome.....II-39
JCDecaux Takes Over VVR-Berek from Berliner Verkehrsbetriebe.....II-39
1$100
   JCDecaux Secures Bus and Tramway Shelters Contract.....II-40
Viacom Outdoor Acquires Pass Affiches SAS.....II-40
JCDecaux Renews and Expands Contract with Cannes City.....II-40
JCDecaux SA Renews Billboard Contract for Nice City, France.....II-40
JCDecaux Renews Contract for Street Furniture with Auvergne.....II-40
JCDecaux Renews Street Furniture Contracts for Six French Municipalities.....II-40
1$100
   JCDecaux Renews Street Furniture Agreements in France.....II-41
Media Prima Berhad Acquires TRC, BTO, and UPD.....II-41
GIIR & Clear Channel Outdoor Ink Strategic Alliance.....II-41
JC Decaux Secures Street Furniture Contract in China.....II-41
Enjoy Media Acquires Major Stake in Chinese Exterior Advertising Firm, U&D.....II-41
1$100
   JCDecaux Barges into Central Asian Advertising Market.....II-42
TOM Group Forms Strategic Partnership with SPH.....II-42
Clear Media Acquires Street Furniture Ad Panels in China.....II-42
JC Decaux Secures Advertising Contract in New Delhi.....II-42
BMC Enters Into Agreement with CRCM.....II-42
1$100
   JC Decaux Renews Contract with Hong Kong International Airport.....II-43
Network Plans to Expand Street Furniture Business.....II-43
Barco Signs Contract with Emaar for LED Displays.....II-43
Diyar Outdoor Expands its Network to the Holy City Karbala.....II-43
Viacom Outdoor Latino Adopts the New Name 'CBS Outdoor Latino'.....II-43
Heatwave Develops 27,560 Mobile Billboards.....II-43
1$100
   Hewlett Packard Introduces New Technologies and Method for Outdoor Advertising.....II-44
Fairway Acquires Branch Office to Extend Services to Tennessee.....II-44
JCDecaux Acquires Allam Group.....II-44
Port of Oakland Signs Deals for More Ads on Bay Bridge Toll Plaza Billboards.....II-44
1$100
   China Media Group Selected as the Advertising Placement Agent by Beijing Ren
  Ren.....II-45
Clear Channel Outdoor Bags Street Furniture Contract from Cheshire County.....II-45
Metro Renews Contract with Clear Channel.....II-45
1$100
   Viacom Outdoor Receives FirstGroup Contract.....II-46
Viacom Outdoor Bags Aircoach Advertising Contract.....II-46
TA Associates Partners with Circle Graphics.....II-46
Nielsen Monitor-Plus Improves Outdoor Measurement Services.....II-46
Florida Commerce Adopts Mobile Billboard Concept.....II-46
1$100
   Craig Realty Group Acquires Billboard Video.....II-47
Viacom Agrees to Acquire 70% Stake in Magic Media.....II-47
Alliance Media Acquires Monier Outdoor Advertising.....II-47
Outdoor Akzent Acquires Stake in EuroMedia.....II-47
1$100
   Lamar Advertising Company Takes over Obie Media Corporation.....II-48
Clear Channel Sets Up a New Division.....II-48
JCDecaux Opens New Division, Open@JCDecaux.....II-48
Zoom Media Introduces BMS.net for Outdoor Advertising.....II-48
1$100
   OAAA Launches New Outdoor Creative Testing Software, Outdoor Drive.....II-49
Mobile Media Acquires Freight Media.....II-49
Clear Channel Wins £250 Million Street Furniture Advertising Contract.....II-49
1$100
   Viacom Outdoor Introduces Digital Escalator Posters.....II-50
Enjoy Media Holdings Acquires 60% Stake in Tianhua.....II-50
Viacom Outdoor Extends the Advertising Contract of Italian Railways.....II-50
Viacom Outdoor Bags the Tyne & Wear Metro Advertising Contract.....II-50
1$100
   JSA Enters into JV Agreement with Gehua Group.....II-51
JSA Acquires MPIH and Texon International.....II-51
Bell Canada Partners With Sony & Convergent Media.....II-51
Clear Media Acquires 3000 Advertisement Panels in China.....II-51
1$100
   Fairway Takes Over Eagle Outdoor Advertising.....II-52
Clear Channel Acquires Medallion Taxi Media.....II-52
Advent International Acquires AVIP GROUP.....II-52
Billboard Video Takes Over MultiMedia Electronic Programmable Signs.....II-52
1$100
   Next Media Group Takes Over the Outdoor Advertising Assets of Myrtle Beach.....II-53
Clear Channel Billboards Wins Edinburgh City Council Ad Contract.....II-53
News Outdoor Russia Receives $65 million Credit from EBRD.....II-53
Adshel Wins Prudential Ad Contract.....II-53
Somerfield Awards Point of Sale Retail Advertising Contract to Adshel.....II-53
1$100
   Adshel Receives Guildford Street Furniture Advertising Contract.....II-54
Omnivex Software Wins Contract from Paramount Canada’s Wonderland.....II-54
JCDecaux Takes Over Alma Quattro.....II-54
1$100
   Fairway Acquires Visual Outdoor.....II-55
Titan Outdoor Holdings Acquires New York Outdoor Advertising Assets of PNE
  Media.....II-55
Clear Channel Acquires E. K. Straas.....II-55
Clear Channel Billboards Wins Contract from Earls Court and Olympia.....II-55
Samsung America Signs Agreement with Billboard Video.....II-55
1$100
   Lamar Advertising Signs an Agreement with Clear Channel Outdoor.....II-56
Adshel Receives Street Furniture Contract from Coventry.....II-56
Omnivex Corporation Enters into Agreement with Anaheim Marriott Hotel.....II-56
Stroer Group Acquires Europlakat Polska.....II-56
1$100
   Infinity Broadcasting Corporation’s Outdoor Advertising Divisions Merge.....II-57
1$100
  6. Focus on Select Players.....II-588 $600  
   Adams Outdoor Advertising (USA).....II-58
AdSpace Networks, Inc (USA).....II-58
Captivate Network (USA).....II-58
Clear Channel Outdoor Inc. (USA).....II-58
1$100
   Clear Media Limited (China).....II-59
CBS Corporation (USA).....II-59
CBS Outdoor (UK).....II-59
1$100
   CBS Outernet (USA).....II-60
Daktronics, Inc. (USA).....II-60
DDI Signs (USA).....II-60
1$100
   EPAMEDIA (Austria).....II-61
EuroMedia Group S.A. (Romania).....II-61
Fairway Outdoor Advertising (USA).....II-61
1$100
   JCDecaux Group (France).....II-62
Lamar Advertising Company. (USA).....II-62
1$100
   MarketForward (USA).....II-63
Primedia Outdoor Pty Ltd. (South Africa).....II-63
PRN Corporation (USA).....II-63
1$100
   Planar Systems (USA).....II-64
Titan Outdoor Limited (Ireland).....II-64
Van Wagner Communications (USA).....II-64
Zoom Media, Inc (Canada).....II-64
2$200
  7. Global Market Perspective.....II-66   
   Table 4: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-661$300
   Table 5: World Long-term Projections for Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-671$300
   Table 6: World 10-Year Perspective for Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-681$300
   Table 7: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-691$300
   Table 8: World Long-term Projections for Billboard Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-701$300
   Table 9: World 10-Year Perspective for Billboard Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-711$300
   Table 10: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-721$300
   Table 11: World Long-term Projections for Transit Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-731$300
   Table 12: World 10-Year Perspective for Transit Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-741$300
   Table 13: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-751$300
   Table 14: World Long-term Projections for Street Furniture Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-761$300
   Table 15: World 10-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-771$300
   Table 16: World Recent Past, Current and Future Analysis for Alternate and Other Forms of Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-781$300
   Table 17: World Long-term Projections for Alternate and Other Forms of Outdoor Advertising by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-791$300
   Table 18: World 10-Year Perspective for Alternate and Other Forms of Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-801$300
III. MARKET191$1950
  1. The United States.....III-136 $1450  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Evolution of Outdoor Advertising in the US.....III-1
Outdoor Advertising - Regulatory Environment.....III-1
1$75
   US Outdoor Billboard Industry – Regulatory Constraints.....III-2
Digital Billboards: A Revolutionary Innovation in Outdoor Advertising.....III-2
1$75
   An Overview of the Digital Signage Market in North America.....III-3
Factors Influencing the Market.....III-3
1$75
   Digital Signage Networks.....III-4
Networks Funded by the Network Operator.....III-4
1$75
   Network Funded by the Client.....III-5
Planning and Implementation of Digital Signage.....III-5
Digital Signage Applications.....III-5
Banking and Finance Industry.....III-5
1$75
   Issues Relating to Digital Signage.....III-6
Digital Signage Software Markets in North America.....III-6
Various Competitive Factors.....III-6
Competition Levels.....III-6
Competitors.....III-6
1$75
   Noteworthy Market Launches.....III-7
Significant Acquisitions.....III-7
North American Digital Signage Displays Market.....III-7
Various Competitive Factors.....III-7
Competition Levels.....III-7
Competitors.....III-7
1$75
   Noteworthy Market Introductions.....III-8
Significant Acquisitions and Joint Ventures.....III-8
Major End-Users of Digital Signage Software and Displays.....III-8
Advertising Network Operators in the Digital Signage Markets of North
  America.....III-8
Various Competitive Factors.....III-8
Competition Levels.....III-8
Competitors.....III-8
1$75
   Noteworthy Market Entries.....III-9
Significant Acquisitions.....III-9
Total Advertising Expenditure – An Overview.....III-9
Table 19: US Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-9
1$150
   Advertising Expenditure by Media.....III-10
Table 20: Leading Ad Spending Categories by Media in the US (2005 & 2006): Percentage Breakdown of Expenditure by Television Media (Network TV, Cable TV, Spot TV, Syndication – national, Spanish Language TV), Magazine Media (Consumer Magazines, B2B Magazines, Sunday Magazines, Local Magazines, Spanish Language Magazines), Newspaper Media (Local Newspapers, National Newspapers, Spanish Language Newspaper), Radio Media (Local Radio, National Spot Radio, Network Radio), Internet Media, Outdoor Media, and Others (includes corresponding Graph/Chart).....III-10
1$150
   Advertising Expenditure by Company.....III-11
Table 21: Leading Advertisers in the US (2005 & 2006): Total Ad Spending by Company - Procter & Gamble, General Motors, Time Warner, Verizon Communications, AT&T, Johnson & Johnson, Daimlerchrysler, Ford Motor, Walt Disney and News Corp (includes corresponding Graph/Chart).....III-11
Advertising Expenditure by Category.....III-11
1$150
   Table 22: Leading Advertising Categories in the US (2005 & 2006): Total Ad Spending by Category - Auto (Domestic/Non-Domestic), Telecom, Financial Services, Misc Retail, Local Services & Amusements, Direct Response, Personal Care Products, Travel & Tourism and Pharmaceuticals (includes corresponding Graph/Chart).....III-12
Product/Service Launches.....III-12
3$350
   Strategic Corporate Developments.....III-1514$675
   Focus on Select US Players.....III-295$375
   B. Market Analytics.....III-34
Table 23: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-34
1$150
   Table 24: US Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-35

Table 25: US 10-Year Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-35
1$150
   Table 26: US 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years1998, 2008 and 2012 (includes corresponding Graph/Chart).....III-36
1$150
  2. Canada.....III-374 $375  
   A. Market Analysis.....III-37
Current and Future Analysis.....III-37
Total Ad Expenditure in Canada – An Overview.....III-37
Table 27: Canadian Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-37
Product/Service Launch.....III-37
1$150
   Strategic Corporate Developments.....III-38
Key Player.....III-38
1$75
   B. Market Analytics.....III-39
Table 28: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39
1$150
   Table 29: Canadian Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-40

Table 30: Canadian 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-40
1$150
  3. Japan.....III-413 $325  
   A. Market Analysis.....III-41
Current and Future Analysis.....III-41
Total Japanese Ad Expenditure – An Overview.....III-41
Table 31: Japanese Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-41
Strategic Corporate Developments.....III-41
1$150
   B. Market Analytics.....III-42
Table 32: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-42
1$150
   Table 33: Japanese Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-43

Table 34: Japanese 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-43
1$150
  4. Europe.....III-448 $950  
   A. Market Analysis.....III-44
Current and Future Analysis.....III-44
Total Advertising Expenditure in Europe – A Perspective.....III-44
Table 35: European Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region – Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-44
1$150
   Table 36: European 10-Year Perspective for Total Advertising Expenditure by Geographic Region – Percentage Breakdown of Dollar Expenditures for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....III-451$150
   B. Market Analytics.....III-46
Table 37: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-46
1$150
   Table 38: European Long-term Projections for Outdoor Advertising by Geographic Region – Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-471$150
   Table 39: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-481$150
   Table 40: European Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-491$150
   Table 41: European 10-Year Perspective for Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditures for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-501$150
   Table 42: European 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-51
1$150
  4a. Austria.....III-523 $250  
   A. Market Analysis.....III-52
Current and Future Analysis.....III-52
Product Launch.....III-52
Strategic Corporate Developments.....III-52
1$75
   EPAMEDIA –A Key Austrian Player.....III-53
B. Market Analytics.....III-53
Table 43: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-53
1$150
   Table 44: Austrian Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-54

Table 45: Austrian 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-54
1$150
  4b. Belgium.....III-552 $175  
   A. Market Analysis.....III-55
Current and Future Analysis.....III-55
Strategic Corporate Development.....III-55
B. Market Analytics.....III-55
Table 46: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-55
1$150
   Table 47: Belgian Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditure in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-56

Table 48: Belgian 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-56
1$150
  4c. France.....III-575 $375  
   A. Market Analysis.....III-57
Current and Future Analysis.....III-57
Strategic Corporate Developments.....III-57
2$150
   JCDecaux Group – A Key French Player.....III-591$75
   B. Market Analytics.....III-60
Table 49: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-60

Table 50: French Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-60
1$150
   Table 51: French 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-61
1$150
  4d. Germany.....III-623 $225  
   A. Market Analysis.....III-62
Current and Future Analysis.....III-62
German Outdoor Advertising Market – An Overview.....III-62
Product Launches.....III-62
1$75
   Strategic Corporate Development.....III-63
B. Market Analytics.....III-63
Table 52: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-63
1$150
   Table 53: German Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-64

Table 54: German 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-64
1$150
  4e. Greece.....III-652 $175  
   A. Market Analysis.....III-65
Current and Future Analysis.....III-65
Strategic Corporate Development.....III-65
B. Market Analytics.....III-65
Table 55: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includescorresponding Graph/Chart).....III-65
1$150
   Table 56: Greek Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-66

Table 57: Greek 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-66
1$150
  4f. Hungary.....III-673 $250  
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Strategic Corporate Developments.....III-67
1$75
   B. Market Analytics.....III-68
Table 58: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-68
1$150
   Table 59: Hungarian Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-69

Table 60: Hungarian 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-69
1$150
  4g. Ireland.....III-703 $225  
   A. Market Analysis.....III-70
Current and Future Analysis.....III-70
Strategic Corporate Developments.....III-70
1$75
   B. Market Analytics.....III-71
Table 61: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-71
1$150
   Table 62: Irish Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-72

Table 63: Irish 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-72
1$150
  4h. Italy.....III-733 $225  
   A. Market Analysis.....III-73
Current and Future Analysis.....III-73
Strategic Corporate Developments.....III-73
1$75
   B. Market Analytics.....III-74
Table 64: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-74

Table 65: Italian Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-74
1$150
   Table 66: Italian 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-75
1$150
  4i. The Netherlands.....III-762 $175  
   A. Market Analysis.....III-76
Current and Future Analysis.....III-76
Strategic Corporate Development.....III-76
B. Market Analytics.....III-76
Table 67: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-76
1$150
   Table 68: Dutch Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-77

Table 69: Dutch 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-77
1$150
  4j. Norway.....III-782 $175  
   A. Market Analysis.....III-78
Current and Future Analysis.....III-78
B. Market Analytics.....III-78
Table 70: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-78
1$150
   Table 71: Norwegian Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-79

Table 72: Norwegian 10-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-79
1$150
  4k. Poland.....III-803 $325  
   A. Market Analysis.....III-80
Current and Future Analysis.....III-80
Statistical Findings.....III-80
Table 73: Advertising Spends in Poland (2005): Percentage Breakdown of Ad Expenditure by Advertising Categories - Telecom, Entertainment and Culture, Retail, Food, Automotive/Transport and Others (includes corresponding Graph/Chart).....III-80
Strategic Corporate Development.....III-80
1$150
   B. Market Analytics.....III-81
Table 74: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-81

Table 75: Polish Long-term Projections for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-81