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OUTDOOR ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for each region for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 264 companies including many key and niche players such as Adams Outdoor Advertising, AdSpace Networks, Inc., Affichage Holding SA, APN Outdoor, Burkhart Advertising, Inc., Captivate Network, Clear Channel Outdoor, Inc., Clear Media Limited, CBS Corporation, Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, LLC, JCDecaux Group, Lamar Advertising Company, MarketForward, Primedia Outdoor Pty Ltd., PRN Corporation, Stroer Out-of-Home Media AG, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1610
Price : $4950
Companies : 264
Pages : 735
Date : September 2011
Market Data Tables : 286
Status: * New Report

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 TABLE OF CONTENTS

  OUTDOOR ADVERTISING (Complete Report) Pages : 735   | $4950
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......15 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2
Data Interpretation & Reporting Level.......2
  
   Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
   Billboards.......4
Transit Outdoor Advertising.......4
Street Furniture.......4
  
   Alternate Forms of Outdoor Advertising.......5  
  2. INDUSTRY OVERVIEW.......628 $4200  
   Advertising: An Essential Requisite for Corporate/Brand Survival & Existence.......6
Advertising Market Traits.......6
1$100
   Opportunity Indicators.......7
Table 1: Worldwide Advertising Spending Market (2012F): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......7
1$350
   Table 2: World Recent Past, Current and Future Analysis for Total Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......81$350
   Table 3: World Historic Review for Total Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......91$350
   Total Advertising Expenditure in Europe.......10
Table 4: European Recent Past, Current and Future Analysis for Total Advertising by Geographic Region – Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......10
1$350
   Table 5: European Historic Review for Total Advertising by Geographic Region – Austria, Belgium, France,Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......111$350
   Total Advertising Expenditure in Asia-Pacific.......12
Table 6: Asia-Pacific Recent Past, Current and Future Analysis for Total Advertising by Geographic Region – Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......12
1$350
   Table 7: Asia-Pacific Historic Review for Total Advertising by Geographic Region – Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......131$350
   Total Advertising Expenditure in Latin America.......14
Table 8: Latin American Recent Past, Current and Future Analysis for Total Advertising by Geographic Region – Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......14
1$350
   Table 9: Latin American Historic Review for Total Advertising by Geographic Region – Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......151$350
   Total Advertising Expenditure in Middle East & Africa.......16
Table 10: Middle East & African Recent Past, Current and Future Analysis for Total Advertising by Geographic Region – Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......16
1$350
   Table 11: Middle East & African Historic Review for Total Advertising by Geographic Region – Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......17
Outdoor Advertising: A Quick Primer.......17
1$350
   Evolution of Outdoor Advertising.......181$100
   Market Trends & Issues.......19
Recession Impact in Retrospect.......19
1$100
   Post Recession Outlook.......201$100
   Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure.......21
The “Dominion Effect” Drives Demand for Large Oversized Billboards.......21
1$100
   Cost Reductions Push Up Demand for Outdoor Advertising.......22
Technology Developments Sharpen Growth.......22
“Smartboards” to Enhance Viewer Recall of Outdoor Ads .......22
1$100
   Expansion of End User Markets Perk Up Growth.......23
Developing Markets More Than a Blip on the Radar.......23
Airports, Retail Showcase More of 'Gesture' Adverts.......23
1$100
   Digital Out-Of-Home Advertising Skirts Recessionary Pressures.......24
DOOH Advertising: A Key Driver of Future Growth.......24
1$100
   Digital Signage in the 21st Century: A Peek Into its Evolving Landscape.......251$100
   Wireless Digital Signage Solutions on Rise.......26
3D Digital Signage: The New Frontier of Digital Advertising.......26
Internet-Based Dynamic Digital Signs Rake In Opportunities for IT Companies.......26
1$100
   Key Statistical Findings.......27
Table 12: World Market for Digital Signage Advertising (2010): Percentage Share Breakdown of Revenues by End-Use Sector (includes corresponding Graph/Chart).......27
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades.......27
1$350
   The Rise of Augmented Reality & Nex-Gen “Glad”vertising.......281$100
   Competition from Alternative Forms of Advertising: A Challenge to Reckon With.......291$100
   Telemarketing Remerges as a Marketing Strategy to Cope with Economic
  Recession.......30
Mobile Advertising Grows in Popularity.......30
1$100
   Threat Alert.......31
Table 13: World Market for Online Advertising (2011E): Breakdown of Revenue in US$ Million by Modes/Format (includes corresponding Graph/Chart).......31

Table 14: World Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Geographic Region (includes corresponding Graph/Chart).......31
1$350
   Table 15: World Market for Mobile Advertising (2010): Percentage Breakdown of Revenues by Geographic Region/Country (includes corresponding Graph/Chart).......32
Unfavorable Regulations May Hamper Business Prospects.......32
Safety Issues Being Taken to Higher Levels!.......32
1$350
   Competition.......33
Table 16: Leading Players in the Global Outdoor Advertising Market (2010): Percentage Breakdown of Revenues for JCDecaux, Clear Channel Outdoor, CBS Outdoor, Lamar, Stroer, Affichage Holding, Metrobus, News Outdoor, Air Media and Others (includes corresponding Graph/Chart).......33
1$350
  3. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW.......3410 $595  
   Introduction.......34
Two Major Forms – Traditional and Non-Traditional.......34
1$100
   Outdoor Advertising by Mode/Format.......35
Billboards – The Ubiquitous Format.......35
Billboard Types.......35
Electronic/Digital Billboards.......35
1$100
   Advantages of Digital Billboards vis-à-vis Traditional Billboards.......36
6m x 4m Billboards.......36
48 Sheet Billboards.......36
1$100
   96 Sheet Billboards.......37
AD Lites.......37
Consumer Ads.......37
Spectacular Signs.......37
Airport Advertising.......37
Airport: External.......37
Airport: Internal.......37
1$100
   PrimeMotion.......38
Store Fascias.......38
Super Sixes.......38
Tactical Display Unit.......38
Objective of Billboards.......38
Text.......38
Color.......38
1$100
   Font.......39
Transit Outdoor Advertising.......39
Transit’s Impact in Reaching a Wider Audience.......39
Mobile Advertising.......39
Bus Advertising.......39
1$100
   Subway and Rail Displays.......40
Truckside Advertising.......40
Taxi Advertising.......40
Vehicle Wrapped Advertising.......40
Street Furniture.......40
1$100
   Appeal of Street Furniture Advertising.......41
Some Forms of Street Furniture.......41
Bicycle Racks.......41
Bus Benches.......41
Bus Shelters.......41
Telephone and Information Kiosks.......41
In-Store Displays.......41
1$100
   Convenience Store Displays.......42
Displays on Parking Structures.......42
Shopping Mall Displays.......42
Newsstand and News Rack Displays.......42
Alternate forms of Outdoor Advertising.......42
Nothing Airy about Hot Air Balloons.......42
1$100
   Alternate Outdoor Advertising Formats – A Sneak Preview.......43
Airport Displays.......43
Airborne Displays.......43
Stadiums and Arenas.......43
Commercial Restrooms.......43
Dry Cleaning Hangers and Shopping Bags.......43
Digital Video Screens.......43
1$100
  4. PRODUCT/SERVICE INTRODUCTIONS/ INNOVATIONS.......4410 $595  
   Daktronics Introduces Digital Ad Strategies Service.......44
Google India Launches Watch This Space Advertising Campaign.......44
Tata Teleservices Launches Outdoor Branding Campaign for Mobile Broadband
  Service.......44
Optimum Exposures Launches Africa's Largest Billboard.......44
1$100
   Bre.ad Unveils Technology to Craft Digital Billboards.......45
TRUCK ADS® Unveils The Carrier AD Kit™.......45
Astral Media Introduces Solar Advertising on Bike Stations.......45
1$100
   Clear Channel, NFC To Transform Billboard Advertising.......46
US Adcom Launches Widest Billboard in Kolkata.......46
Posterplus Introduces Inflatable Billboard.......46
Astral Out-of-Home Introduces MARK.......46
1$100
   JCDecaux Doubles Rail and Mall Digital Presence.......47
Hankook Tire Launches Outdoor Advertising in Times Square.......47
Goa Introduces First Digitalized Billboards.......47
1$100
   Esurance Sets Foot in Outdoor Advertising.......48
Blue Line Unveils Out-of home Advertising across the Nation.......48
Onestop Introduces Country's First Outdoor Advertising Channel.......48
Circle Graphics and Clear Channel Outdoor Announce Use of New Eco-Flexx 2.0 Material
  for Billboard Production.......48
1$100
   KidsCo Introduces Outdoor Advertising Campaign for Programming.......49
POD of Diamond Launches First Mobile Advertising Solution on Taxi Cabs.......49
Coca-Cola India Introduces Visual Identity System Logo for Commonwealth Games.......49
1$100
   SPOOFEM.COM and Clear Channel Outdoor Holdings Enter into Agreement.......50
Daktronics & Westfield Introduce Digital Network of LED Video Displays.......50
CBS Outdoor Launches 3D Projection Display in New York.......50
CBS Outdoor Offers New York MTA Commuter Rail and Bus Advertising.......50
1$100
   China New Media Launches Mega LED Screen at Dalian on New Year Eve.......51
CPA Firm Introduces Digital ‘Twitter' Billboard.......51
Infosys Technologies Develops Online Portal.......51
Inwindow Outdoor Introduces Three-Dimensional Advertisement.......51
1$100
   WePOWER Launches Windvertising™ Media Platform.......52
APN Outdoor Introduces COMPASS Planning Tool.......52
CBS Outdoor Introduces Giant LCD Screens.......52
Nestlé Aero Introduces Out-Of-Home Lenticular Advertisement.......52
Daktronics Launches Gen 6 Digital Billboard.......52
1$100
   J Four Source Solutions Introduces Digimag.......53
Giesken Outdoor Advertising Launches Digital Billboard.......53
Singposter.com Introduces Outdoor Advertising with Online Service.......53
Air New Zealand Announces Plans to Launch Mobile Phone Controlled Billboard.......53
MDO Introduces DISCO.......53
1$100
  5. RECENT INDUSTRY ACTIVITY.......5418 $1450  
   AllOver Media Acquires FillBoard Media.......54
K Out Of Home and Wall Sofia to Merge.......54
China New Media and Casio Group Sign Contract.......54
RTS Decaux Bags Street Furniture Contract with City of Almaty.......54
CBS Obtains Advertising Contract for Westfield Stratford City Mall.......54
1$100
   West Vancouver Enters into Partnership with Pattison Outdoor to Provide New Bus
  Shelters.......55
APN Outdoor Acquires Oggi Billboards.......55
Albuquerque School District Enters Into Digital Billboard Partnership with Clear
  Channel Outdoor.......55
1$100
   Reach Media Group Acquires Executive Media Network.......56
Astral Out-Of-Home to Expand its Digital Advertising Network in Montreal and
  Toronto.......56
JCDecaux Bags Outdoor Advertising Contract from East Coast.......56
1$100
   Great Outdoor Network Enters Into Strategic Alliance with Clean Light Green
  Light.......57
WallDecaux Signs Exclusive Outdoor Advertising Contract with Wiesbaden City.......57
Graffiti Takes Over Impact Outdoor Advertising.......57
Pattison Outdoor Advertising Acquires Onestop Media Group.......57
1$100
   Ram Investment Group and Free Ray Sign 3D Advertising Joint Venture Agreement.......58
JCDecaux Bags Outdoor Advertising Contracts from High Speed 1.......58
CBS Outdoor Inks Advertising Agreement with Dundrum Town Centre.......58
JCDecaux Secures Contract from City of Montpellier.......58
1$100
   JCDecaux Airport Renews Contract with Lille-Lesquin Airport.......59
JCDecaux Expands Advertising Services to a New Metro Line in Nanjing.......59
JCDecaux Dicon Clinches a Second Airport Advertising Contract from Dubai
  Airports.......59
1$100
   MidOcean Partners Acquires Controlling Stake in Olympus Media.......60
Show Media Purchases OPG Media.......60
MTM Assigns Contract To APN.......60
1$100
   Fairway Outdoor Advertising & Waitt Outdoor Exchange Assets.......61
JCDecaux Enters in to Agreement With ATA.......61
GoGo Cast to Acquire Assets of Digital In Motion.......61
1$100
   Local Investors Acquire Panamerican Outdoor Advertising.......62
Cruise Media Group Acquires Mommentum Health Media.......62
Aéroports de Paris to Establish Joint Venture with JCDecaux.......62
1$100
   ENIL Divests Times Innovative Media to BCCL.......63
Ströer Out-of-Home Media Takes Over News Outdoor Poland.......63
Pearl Media Unveils Hispanic Division.......63
Olympus Media Takes Over Collins Outdoor Advertising.......63
1$100
   Federated Media Publishing Purchases Onsite Advertising Services.......64
Access 360 Media Takes Over Arena Media Networks.......64
China New Media Announces Purchase of Five Outdoor Billboards from Haosheng.......64
JCDecaux UK Acquires Assets of Titan Outdoor Advertising.......64
1$100
   ABC Imaging Acquires Burton Imaging.......65
VeriFone Takes Over Clear Channel’s Taxi Media Business.......65
Trackworks Group Merges with 3 Out of Home Media Companies.......65
VisionChina Media Takes Over Digital Media Group.......65
1$100
   JCDecaux Extends Contract with Valencia.......66
Qin Jin Yuan OOH Invests in CBS.......66
JCDecaux Signs an Advertising Contract with Toulouse Blagnac Airport.......66
D3 LED Partners with Dubai's Digital Displays.......66
JCDecaux Bags a Contract from MowasalatKarwa.......66
1$100
   TechMedia Advertising Acquires TechMedia Advertising Mauritius.......67
Vision Media Divests TrainFX Business.......67
Lamar Outdoor to Provide Advertising Services to Tallahassee Police Department and Leon
  Country Sheriff’s Office.......67
JCDecaux Renews Contracts with Street Furniture Companies.......67
JCDecaux Wins Advertising Contract from Urban Community of Marseille.......67
Golden Cloud Inks a Contract with Primedia Outdoor.......67
1$100
   Clear Channel Outdoor Renews Advertising Contract.......68
Fairway Outdoor Adopts Eco-Friendly Technology.......68
Clear Channel Outdoor and Underwater Ballet of Liz Goldwyn Enter into
  Collaboration.......68
DOmedia Takes Over Buyers Guide to Outdoor Advertising.......68
1$100
   Daktronics Installs Advertising Display for Barry Real Estate Group.......69
Airmedia Signs Agreement with Sinopec Group.......69
Media Prima Takes Over Kurnia Outdoor and Jupiter Outdoor.......69
Outcast Enters Into Agreement with Adtek Media.......69
1$100
   TOM Outdoor Media Holdings Acquires TOM Outdoor Media Group.......70
JCDecaux Takes Over Majority Share in Wall AG Holding.......70
Ideation Acquisition Takes Over SearchMedia International.......70
ACON Investments Takes Over Fairway Outdoor.......70
Titan Outdoor Divests Roadside Billboards Suite to Primesight.......70
JCDecaux and Local Authorities of France Renew Nine Regional Advertising Street
  Furniture Contracts.......70
1$100
   Helios Investment Partners Acquires INM Outdoor.......71
Dalian Vastitude Media Group Concludes Reverse Merger with Golden Key
  International.......71
1$100
  6. FOCUS ON SELECT PLAYERS.......729 $595  
   Adams Outdoor Advertising (USA).......72
AdSpace Networks, Inc. (USA).......72
Affichage Holding SA (Switzerland).......72
1$100
   APN Outdoor (Australia).......73
Burkhart Advertising, Inc. (USA).......73
Captivate Network (USA).......73
Clear Channel Outdoor, Inc. (USA).......73
1$100
   Clear Media Limited (China).......74
CBS Corporation (USA).......74
1$100
   Daktronics, Inc. (USA).......751$100
   DDI Signs (USA).......76
EPAMEDIA (Austria).......76
EuroMedia Group S.A. (Romania).......76
1$100
   Fairway Outdoor Advertising, LLC (USA).......77
JCDecaux Group (France).......77
1$100
   Lamar Advertising Company (USA).......78
MarketForward (USA).......78
Primedia Outdoor Pty Ltd. (South Africa).......78
1$100
   PRN Corporation (USA).......79
Stroer Out-of-Home Media AG (Germany).......79
Van Wagner Communications (USA).......79
1$100
   Zoom Media, Inc. (Canada).......801$100
  7. GLOBAL MARKET PERSPECTIVE.......81   
   Table 17: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......811$350
   Table 18: World Historic Review for Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......821$350
   Table 19: World 15-Year Perspective for Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......831$350
   Table 20: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......841$350
   Table 21: World Historic Review for Billboard Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......851$350
   Table 22: World 15-Year Perspective for Billboard Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......861$350
   Table 23: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......871$350
   Table 24: World Historic Review for Transit Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......881$350
   Table 25: World 15-Year Perspective for Transit Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......891$350
   Table 26: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......901$350
   Table 27: World Historic Review for Street Furniture Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......911$350
   Table 28: World 15-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......921$350
   Table 29: World Recent Past, Current and Future Analysis for Alternate and Other Forms of Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......931$350
   Table 30: World Historic Review for Alternate and Other Forms of Outdoor Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin American Markets Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......941$350
   Table 31: World 15-Year Perspective for Alternate and Other Forms of Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......951$350
  8. THE UNITED STATES.......9626 $2950  
   A. Market Analysis.......96
Outlook.......96
Market Overview.......96
Regulatory Environment.......96
1$100
   Digital Billboards: A Revolutionary Innovation in Outdoor Advertising.......97
An Overview of the Digital Signage Market in North America.......97
1$100
   Factors Influencing the Market.......981$100
   Digital Signage Networks.......991$100
   Planning and Implementation of Digital Signage.......100
Digital Signage Applications.......100
Banking and Finance Industry.......100
Issues Relating to Digital Signage.......100
1$100
   Market Share Statistics.......101
Table 32: Advertising Spending in the US (2010): Percentage Share Breakdown of Revenues by Media Category (includes corresponding Graph/Chart).......101

Table 33: Outdoor Advertising Market in North America (2010): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).......101
1$350
   Table 34: US Traditional Billboards Market (2010): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart).......102
Product Launches.......102
4$900
   Strategic Corporate Developments.......1067$700
   Select Players.......1136$600
   B. Market Analytics.......119
Table 35: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......119
1$350
   Table 36: US Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1201$350
   Table 37: US 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1211$350
  9. CANADA.......1228 $1450  
   A. Market Analysis.......122
Outlook.......122
Market Share Statistics.......122
Table 38: Advertising Spending Market in Canada (2012F): Percentage Share Breakdown of Revenues by Media Category (includes corresponding Graph/Chart).......122

Table 39: Canadian Market for Traditional Outdoor Advertising (2012F): Percentage Market Share Breakdown of Key Players (includes corresponding Graph/Chart).......122
1$350
   Table 40: Canadian Market for Location-Based Outdoor Advertising (2012F): Percentage Market Share Breakdown of Key Players (includes corresponding Graph/Chart).......123
Product Launches.......123
1$350
   Strategic Corporate Developments.......1242$200
   Select Players.......1261$100
   B. Market Analytics.......127
Table 41: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......127
1$350
   Table 42: Canadian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1281$350
   Table 43: Canadian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1291$350
  10. JAPAN.......1304 $950  
   A. Market Analysis.......130
Outlook.......130
Market Overview.......130
1$100
   B. Market Analytics.......131
Table 44: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......131
1$350
   Table 45: Japanese Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1321$350
   Table 46: Japanese 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1331$350
  11. EUROPE.......1347 $1950  
   Market Analysis.......134
Market Analysis.......134
1$100
   Table 47: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1351$350
   Table 48: European Historic Review for Outdoor Advertising by Geographic Region – Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1361$350
   Table 49: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1371$350
   Table 50: European Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1381$350
   Table 51: European 15-Year Perspective For Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK, Russia and Rest of Europe for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1391$350
   Table 52: European 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1401$350
  11a. AUSTRIA.......1414 $950  
   A. Market Analysis.......141
EPAMEDIA – A Key Player.......141
1$100
   B. Market Analytics.......142
Table 53: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......142
1$350
   Table 54: Austrian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1431$350
   Table 55: Austrian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1441$350
  11b. BELGIUM.......1453 $950  
   Market Analysis.......145
Table 56: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......145
1$350
   Table 57: Belgian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1461$350
   Table 58: Belgian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1471$350
  11c. FRANCE.......1487 $1950  
   A. Market Analysis.......148
Table 59: French Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......148
Product Launch.......148
Strategic Corporate Developments.......148
3$1050
   Select Players.......1511$100
   B. Market Analytics.......152
Table 60: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......152
1$350
   Table 61: French Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1531$350
   Table 62: French 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1541$350
  11d. GERMANY.......1555 $1450  
   A. Market Analysis.......155
Current and Future Analysis.......155
Table 63: German Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......155
Market Overview.......155
1$350
   Strategic Corporate Development.......156
Stroer Out-of-Home Media Ag – A Key Player.......156
1$100
   B. Market Analytics.......157
Table 64: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......157
1$350
   Table 65: German Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1581$350
   Table 66: German 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1591$350
  11e. GREECE.......1603 $950  
   Market Analysis.......160
Table 67: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......160
1$350
   Table 68: Greek Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1611$350
   Table 69: Greek 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1621$350
  11f. HUNGARY.......1633 $950  
   Market Analysis.......163
Table 70: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......163
1$350
   Table 71: Hungarian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1641$350
   Table 72: Hungarian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1651$350
  11g. IRELAND.......1664 $950  
   A. Market Analysis.......166
Table 73: Irish Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......166
Product Launch.......166
1$350
   B. Market Analytics.......167
Table 74: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......167
1$350
   Table 75: Irish Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1681$350
   Table 76: Irish 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1691$350
  11h. ITALY.......1704 $950  
   A. Market Analysis.......170
Table 77: Italian Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......170
1$350
   B. Market Analytics.......171
Table 78: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......171
1$350
   Table 79: Italian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1721$350
   Table 80: Italian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1731$350
  11i. THE NETHERLANDS.......1743 $950  
   Market Analysis.......174
Table 81: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......174
1$350
   Table 82: Dutch Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1751$350
   Table 83: Dutch 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1761$350
  11j. NORWAY.......1773 $950  
   Market Analysis.......177
Table 84: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......177
1$350
   Table 85: Norwegian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1781$350
   Table 86: Norwegian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1791$350
  11k. POLAND.......1804 $950  
   A. Market Analysis.......180
Outlook.......180
Table 87: Polish Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......180
Strategic Corporate Development.......180
1$350
   B. Market Analytics.......181
Table 88: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......181
1$350
   Table 89: Polish Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1821$350
   Table 90: Polish 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1831$350
  11l. PORTUGAL.......1843 $950  
   Market Analysis.......184
Table 91: Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......184
1$350
   Table 92: Portuguese Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1851$350
   Table 93: Portuguese 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1861$350
  11m. SPAIN.......1874 $950  
   A. Market Analysis.......187
CEMUSA, Inc. – A Key Player.......187
1$100
   B. Market Analytics.......188
Table 94: Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......188
1$350
   Table 95: Spanish Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1891$350
   Table 96: Spanish 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1901$350
  11n. SWEDEN.......1914 $950  
   A. Market Analysis.......191
Table 97: Swedish Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......191
1$350
   B. Market Analytics.......192
Table 98: Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......192
1$350
   Table 99: Swedish Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1931$350
   Table 100: Swedish 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1941$350
  11o. SWITZERLAND.......1954 $950  
   A. Market Analysis.......195
Table 101: Swiss Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......195
Affichage Holding SA – A Key Player.......195
1$350
   B. Market Analytics.......196
Table 102: Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......196
1$350
   Table 103: Swiss Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1971$350
   Table 104: Swiss 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......1981$350
  11p. TURKEY.......1993 $950  
   Market Analysis.......199
Table 105: Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......199
1$350
   Table 106: Turkish Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2001$350
   Table 107: Turkish 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2011$350
  11q. THE UNITED KINGDOM.......20210 $1995  
   A. Market Analysis.......202
Outlook.......202
Recession Hits Outdoor Advertising Market in the UK.......202
Outdoor Media Market in the UK: An Overview.......202
1$100
   POSTAR.......203
Market Share Statistics.......203
Table 108: UK Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......203
1$350
   Table 109: UK Digital Outdoor Market As a Percentage Share of Overall Outdoor Advertising Market for the years 2004, 2007 & 2010 (includes corresponding Graph/Chart).......204

Table 110: UK Digital Outdoor Market (H1 2011): Percentage Share Breakdown of Revenues by Type of Environment (includes corresponding Graph/Chart).......204
1$350
   Table 111: Outdoor Media Spending in the UK (2010): Percentage Share Breakdown of Spends by Category (includes corresponding Graph/Chart).......205

Table 112: Outdoor Media Spending in the UK (2010): Percentage Share Breakdown of Spends by Advertisers (includes corresponding Graph/Chart).......205
1$350
   Product Launches.......2061$100
   Strategic Corporate Developments.......2072$200
   B. Market Analytics.......209
Table 113: UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......209
1$350
   Table 114: UK Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2101$350
   Table 115: UK 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2111$350
  11r. RUSSIA.......2124 $950  
   A. Market Analysis.......212
Outlook.......212
Market Overview.......212
Key Statistical Findings.......212
Table 116: Advertising Spending in Russia (2010): Percentage Share Breakdown of Ad Spends by Media Category (includes corresponding Graph/Chart).......212
1$350
   Table 117: Outdoor Advertising Market in Russia (2010): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart).......213
B. Market Analytics.......213
Table 118: Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......213
1$350
   Table 119: Russian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2141$350
   Table 120: Russian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2151$350
  11s. REST OF EUROPE.......2164 $950  
   A. Market Analysis.......216
Strategic Corporate Development.......216
EuroMedia Group S.A. – A Key Player.......216
1$100
   B. Market Analytics.......217
Table 121: Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......217
1$350
   Table 122: Rest of Europe Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2181$350
   Table 123: Rest of Europe 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2191$350
  12. ASIA-PACIFIC.......2206 $1995  
   Market Analysis.......220
Table 124: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......220
1$350
   Table 125: Asia-Pacific Historic Review for Outdoor Advertising by Geographic Region – Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2211$350
   Table 126: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......2221$350
   Table 127: Asia-Pacific Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2231$350
   Table 128: Asia-Pacific 15-Year Perspective for Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2241$350
   Table 129: Asia-Pacific 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2251$350
  12a. AUSTRALIA.......2268 $1450  
   A. Market Analysis.......226
Outlook.......226
Market Overview.......226
1$100
   Campaigns to Create Awareness About Outdoor Advertising.......227
Road Outdoor Audience Measurement System (ROAM).......227
1$100
   Road Reader System.......228
Market Share Statistics.......228
Table 130: Australian Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......228

Table 131: Leading Players in the Australian Outdoor Advertising Market (2010): Percentage Market Share Breakdown for APN Outdoor, Eyecorp, JCDecaux and Others (includes corresponding Graph/Chart).......228
1$350
   Product Launches.......229
Strategic Corporate Development.......229
1$100
   Select Players.......2301$100
   B. Market Analytics.......231
Table 132: Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......231
1$350
   Table 133: Australian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2321$350
   Table 134: Australian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2331$350
  12b. CHINA.......23410 $1450  
   A. Market Analysis.......234
Outlook.......234
Market Overview.......234
1$100
   Competitive Analysis.......235
Regulatory Issues.......235
1$100
   Key Statistical Findings.......236
Table 135: Advertising Spending in China (2010): Percentage Share Breakdown of Ad Spends by Media Category (includes corresponding Graph/Chart).......236

Table 136: Leading Players in the Chinese Outdoor Advertising Market (2010): Percentage Breakdown for Clear Media, Tom Outdoor, MPI, Focus Media and Others (includes corresponding Graph/Chart).......236
Product Launch.......236
1$350
   Strategic Corporate Developments.......2372$200
   Select Players.......2392$200
   B. Market Analytics.......241
Table 137: Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......241
1$350
   Table 138: Chinese Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2421$350
   Table 139: Chinese 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2431$350
  12c. HONG KONG.......2444 $950  
   A. Market Analysis.......244
Outlook.......244
Product Launch.......244
1$100
   B. Market Analytics.......245
Table 140: Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......245
1$350
   Table 141: Hong Kong Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2461$350
   Table 142: Hong Kong 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2471$350
  12d. INDIA.......2487 $1450  
   A. Market Analysis.......248
Outlook.......248
Table 143: Indian Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category (includes corresponding Graph/Chart).......248
Impact of Recession on Indian Outdoor Advertising Industry.......248
Outdoor Advertising Industry in India.......248
1$350
   Ban on Tobacco Ads Give Fillip to Outdoor Ad Media in India.......249
Product Launches.......249
2$200
   Strategic Corporate Development.......2511$100
   B. Market Analytics.......252
Table 144: Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......252
1$350
   Table 145: Indian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2531$350
   Table 146: Indian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2541$350
  12e. INDONESIA.......2553 $950  
   Market Analysis.......255
Table 147: Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......255
1$350
   Table 148: Indonesian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2561$350
   Table 149: Indonesian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2571$350
  12f. MALAYSIA.......2584 $950  
   A. Market Analysis.......258
Strategic Corporate Developments.......258
1$100
   B. Market Analytics.......259
Table 150: Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......259
1$350
   Table 151: Malaysian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2601$350
   Table 152: Malaysian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2611$350
  12g. NEW ZEALAND.......2624 $950  
   A. Market Analysis.......262
Outlook.......262
Table 153: Advertising Spending Market in New Zealand (2010): Percentage Share Breakdown of Ad Spends by Media Category (includes corresponding Graph/Chart).......262
Product Launch.......262
Strategic Corporate Development.......262
1$350
   B. Market Analytics.......263
Table 154: New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......263
1$350
   Table 155: New Zealand Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2641$350
   Table 156: New Zealand 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2651$350
  12h. THE PHILIPPINES.......2663 $950  
   Market Analysis.......266
Table 157: Philippine Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......266
1$350
   Table 158: Philippine Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2671$350
   Table 159: Philippine 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2681$350
  12i. SINGAPORE.......2694 $950  
   A. Market Analysis.......269
Outlook.......269
Strategic Corporate Developments.......269
1$100
   B. Market Analytics.......270
Table 160: Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......270
1$350
   Table 161: Singaporean Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2711$350
   Table 162: Singaporean 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2721$350
  12j. SOUTH KOREA.......2734 $950  
   A. Market Analysis.......273
Outlook.......273
Product Launch.......273
1$100
   B. Market Analytics.......274
Table 163: South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......274
1$350
   Table 164: South Korean Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2751$350
   Table 165: South Korean 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2761$350
  12k. THAILAND.......2773 $950  
   Market Analysis.......277
Table 166: Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......277
1$350
   Table 167: Thai Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2781$350
   Table 168: Thai 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2791$350
  12l. LATIN AMERICA.......2806 $1950  
   Market Analysis.......280
Table 169: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......280
1$350
   Table 170: Latin American Historic Review for Outdoor Advertising by Geographic Region – Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2811$350
   Table 171: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......2821$350
   Table 172: Latin American Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2831$350
   Table 173: Latin American 15-Year Perspective for Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for Argentina, Brazil, Chile, Peru and Venezuela for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2841$350
   Table 174: Latin American 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2851$350
  12m. ARGENTINA.......2863 $950  
   Market Analysis.......286
Table 175: Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......286
1$350
   Table 176: Argentinean Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2871$350
   Table 177: Argentinean 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2881$350
  12n. BRAZIL.......2894 $950  
   A. Market Analysis.......289
Outlook.......289
Table 178: Brazilian Advertising Spending Market (2010): Percentage Share Breakdown of Expenditure by Media Category.......289
1$350
   B. Market Analytics.......290
Table 179: Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......290
1$350
   Table 180: Brazilian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2911$350
   Table 181: Brazilian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2921$350
  12o. CHILE.......2933 $950  
   Market Analysis.......293
Table 182: Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......293
1$350
   Table 183: Chilean Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2941$350
   Table 184: Chilean 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2951$350
  12p. PERU.......2963 $950  
   Market Analysis.......296
Table 185: Peruvian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......296
1$350
   Table 186: Peruvian Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2971$350
   Table 187: Peruvian 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......2981$350
  12q. VENEZUELA.......2993 $950  
   Market Analysis.......299
Table 188: Venezuelan Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......299
1$350
   Table 189: Venezuelan Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3001$350
   Table 190: Venezuelan 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3011$350
  13. MIDDLE EAST & AFRICA.......3028 $1995  
   A. Market Analysis.......302
Outlook.......302
Dubai Outdoor Advertising Industry to Grow Robustly.......302
Product Launches.......302
1$100
   Strategic Corporate Development.......3031$100
   B. Market Analytics.......304
Table 191: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region – Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......304
1$350
   Table 192: Middle East & African Historic Review for Outdoor Advertising by Geographic Region – Israel, Kuwait, South Africa, and UAE Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3051$350
   Table 193: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......3061$350
   Table 194: Middle East & African Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3071$350
   Table 195: Middle East & African 15-Year Perspective for Outdoor Advertising by Geographic Region – Percentage Breakdown of Dollar Expenditure for Israel, Kuwait, South Africa, and UAE for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3081$350
   Table 196: Middle East & African 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3091$350
  13a. ISRAEL.......3103 $950  
   Market Analysis.......310
Table 197: Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......310
1$350
   Table 198: Israeli Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3111$350
   Table 199: Israeli 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3121$350
  13b. KUWAIT.......3133 $950  
   Market Analysis.......313
Table 200: Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......313
1$350
   Table 201: Kuwaiti Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3141$350
   Table 202: Kuwaiti 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3151$350
  13c. SOUTH AFRICA.......3164 $950  
   A. Market Analysis.......316
Outlook.......316
Strategic Corporate Developments.......316
Primedia Outdoor Pty Ltd. – A Key Player.......316
1$100
   B. Market Analytics.......317
Table 203: South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......317
1$350
   Table 204: South African Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3181$350
   Table 205: South African 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3191$350
  13d. UNITED ARAB EMIRATES.......3204 $950  
   A. Market Analysis.......320
Outlook.......320
Strategic Corporate Developments.......320
1$100
   B. Market Analytics.......321
Table 206: UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......321
1$350
   Table 207: UAE Historic Review for Outdoor Advertising by Mode/Format – Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed with Annual Expenditure in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......3221$350
   Table 208: UAE 15-Year Perspective for Outdoor Advertising by Mode/Format – Percentage Breakdown of Dollar Expenditure for Billboards, Transit, Street Furniture and Alternate & Other Forms for Years 2003, 2010 and 2017 (includes corresponding Graph/Chart).......3231$350
COMPETITION 389$995
  
Total Companies Profiled: 263 (including Divisions/Subsidiaries - 289)

Region/Country                 Players


The United States               176     
Canada                            11 
Japan                              4
Europe                            50 
     France                        3
     Germany                       5
     The United Kingdom           15 
     Spain                         1
     Rest of Europe               26 
Asia-Pacific (Excluding Japan)    38 
Latin America                      1
Africa                             6
Middle-East                        3
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