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ONLINE ADVERTISING - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following format: Search, Display, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 239 companies including many key and niche players such as 24/7 Real Media, Inc., AOL, Inc., Baidu.com, Inc., Copernic, Inc., DoubleClick, Inc., Eniro AB, Google, Inc., IAC/InterActiveCorp., IAC Search & Media, InfoSpace Inc., MSN, Sina Corporation, Sohu.com Inc., Tencent Inc., Tom Online Inc., TradeDoubler AB, ValueClick, Inc., and Yahoo Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1585
Price : $4500
Companies : 239
Pages : 547
Date : February 2011
Market Data Tables : 116

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 TABLE OF CONTENTS

  ONLINE ADVERTISING (Complete Report) Pages : 547   | $4500
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......15 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2
Data Interpretation & Reporting Level.......2
  
   Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
Online Advertising.......3
  
   Search Format.......4
Display Advertising.......4
Others.......4
Classifieds and Auctions.......4
Rich Media.......4
Sponsorship.......4
  
   Referrals.......5
Slotting Fees.......5
E-mail.......5
  
  2. INDUSTRY OVERVIEW.......613 $2450  
   A Curtain Raiser.......6
The Market in and out of the Recent Recession.......6
1$100
   Table 1: Worldwide Advertising Market (2010): Percentage Breakdown by Media – Television, Newspapers & Magazines, Internet, Radio, Outdoor & Others and Cinema (includes corresponding Graph/Chart).......71$350
   Table 2: Global Online Search Market (2Q 2010): Percentage Breakdown of Market Share by Leading Service Providers – Google,Yahoo, Microsoft and Others (includes corresponding Graph/Chart).......8
Year 2009 – Recording One of the Most Alarming Decline in Industry.......8
Table 3: Global Market for Online Advertising (QII 2009): Breakdown by Sales Revenues for Leading Service Providers – Google, Yahoo, Microsoft and AOL (In US$ Million) (includes corresponding Graph/Chart).......8
1$350
   Table 4: Global Market for Online Advertising (2009): Percentage Breakdown of the Popularity of Marketing Strategies – ROI Driven, Marketing Mix Strategy and Tried and Tested Tactics (includes corresponding Graph/Chart).......9
Problems Faced by Service Providers in Monetizing Media Campaigns.......9
Yellow Page Publishers Witness Increase in Revenues.......9
Online Video Advertising – A Viable Growth Opportunity.......9
1$350
   Internet Usage- Increasing by the Day.......10
Table 5: Global Internet Usage (2005-2010): Annual Breakdown by Number of Users (Users in Million) (includes corresponding Graph/Chart).......10

Table 6: Number of Internet Users by World Regions (2000 Vs. 2010) (includes corresponding Graph/Chart).......10
1$350
   Table 7: World Internet Usage (2010): Percentage Share Breakdown by Top 10 Countries –China, US, Japan, India, Brazil, Germany, Russia, UK, France, Nigeria and Others (includes corresponding Graph/Chart).......11

Table 8: Global Internet Penetration Rates (2010): Percentage Breakdown by Leading Geographic Regions – North America, Oceania, Europe, Latin America, Middle East, Asia and Africa (includes corresponding Graph/Chart).......11
1$350
   Competitive Scenario.......12
Table 9: Global Internet Search Engines (2010): Percentage Share Breakdown by Number of Searches for Google, Yahoo!, Bing, Baidu, Ask, AOL and Others (includes corresponding Graph/Chart).......12

Table 10: Worldwide Online Social Network Ad Spending in US$ Million for Years 2006 through 2011 (includes corresponding Graph/Chart).......12
Current Spotlight.......12
1$350
   Market Dynamics.......13
Online Advertising Expenditure Goes Up.......13
Global Market Analysis.......13
Comparative Analysis.......13
1$100
   Benefits of Various Advertising Media.......14
Comparison of Different Advertising Media Based on Varied Parameters.......14
Conventional Media Vs Online Advertising Medium.......14
Rich Media – A Rising Concept.......14
Genesis.......14
1$100
   Rich Media – The Killer Application.......15
Standard Formats.......15
1$100
   Behavioral Targeting – An Out-of-Box Service.......16
Advertising Network Model.......16
Trends and Issues.......16
Continuous Shift Towards Online Advertising.......16
1$100
   Mobile Advertising Portrays Vibrant Opportunities.......17
Online Industry Welcomes Open Source Solutions.......17
Rich Media Market Rapidly Undergoes Changes.......17
Video Streaming – A Multifaceted Advertising Mode.......17
1$100
   Software Technology Improvements Facilitate Online Ads.......18
Other Side of Online Advertising.......18
Online Advertising Frauds Cost Online Companies.......18
Major Bottlenecks in Online Advertising.......18
1$100
  3. ONLINE ADVERTISING - OVERVIEW.......193 $295  
   Introduction.......19
Online Advertisement Formats.......19
1$100
   Search.......20
Display Advertising.......20
Classifieds and Auctions.......20
Rich Media.......20
1$100
   Sponsorship.......21
Referrals.......21
Slotting Fees.......21
e-mail .......21
1$100
  4. PRODUCT INNOVATIONS/INTRODUCTIONS.......225 $395  
   AOL Introduces Project Devil, an Online Advertising System.......22
DigitalPost Interactive Introduces VirtualSpokespeople.com Portal.......22
Adtech Rolls Out Expanded Online Video Advertising Platform.......22
CoolerAds Introduces Online Business Tools for Small and Medium Sized Businesses.......22
1$100
   Digital Element Unveils NetAcuity Edge, an IP Intelligence Tool.......23
Zurvita Introduces Local Search Engine Directory.......23
1$100
   Gen2Media Launches Publisher Version of Video Platform.......24
IDG Unveils IDG TechNetwork, Global Online Ad Network.......24
Jivox Introduces Jivox 4.0 Platform.......24
China Mobile Introduces b2bjoy.com, a B2B Portal.......24
1$100
   comScore -IRI Unveils New Service for Evaluating Advertising Campaigns.......25
Theorem Introduces CreativesOnTap.com, Online Tool for Advertising.......25
Yahoo! Introduces Ad Interest Manager, Online Consumer Privacy Tool.......25
1$100
   Turn Introduces Turn Smart Market.......26
TradeDoubler Releases td AdMatch.......26
Advertising.com to Introduce PubAccess.......26
DoubleClick Releases Widget Ad Rich Media Format.......26
1$100
  5. PRODUCT INTRODUCTIONS IN THE RECENT PAST - A PERSPETIVE BUILDER.......273 $295  
   Google Launches Google Gadget Ads™.......27
DoubleClick Introduces TEASER Advertising Format.......27
DoubleClick Launches DE 6.5 software.......27
DoubleClick Unveils DFP Dashboard.......27
1$100
   DoubleClick Introduces an Online Marketplace.......28
HopStop.com Unleashes Location Based Advertising Base.......28
Undertone Networks Introduces A New Service.......28
YuMe Networks Introduces an Online Service.......28
Ceelox Launches Scram.......28
1$100
   Petry Media to Establish Digerati iSales Division.......29
AllAdSpace.com Launches A Free Ad Platform.......29
MIVA Media Rolls Out MIVA Monetization Center in the US & UK.......29
Viewpoint Releases NanoNet.......29
DoubleClick Unleashes an Advertising Solution, Live Streaming.......29
Yell.com Enhances Advertising Portfolio.......29
Yahoo! Introduces New Search Marketing Ranking Model in the US.......29
1$100
  6. RECENT INDUSTRY ACTIVITY.......3015 $950  
   United Business Media Acquires Game Advertising Online.......30
Google Acquires Invite Media.......30
TA Associates Snaps Up Majority Stake in eCircle.......30
DigitalPost Interactive Takes Over Rovion.......30
1$100
   Mediamath Snaps Up Adroit Interactive.......31
Atex Group Takes Over Kaango LLC.......31
Antevenio Acquries Shopall.es.......31
Adknowledge Acquires Hydra Group.......31
Beyond Commerce Inc. Takes Over AdJuice.......31
Havas Takes Over Acmic Interactive Solutions.......31
1$100
   Silver Lake Acquries Majority Stake in Allyes Online Media Holding.......32
MediaTrust Snaps Up Kenzei LLC.......32
Yahoo! to Take Over Dapper.......32
Beyond Commerce Inc to Take Over WebYES!.......32
1$100
   Ybrant Digital Snaps Up Dream Ad.......33
Deutsche Post Takes Over Nugg.ad.......33
AOL to Acquire TechCrunch.......33
VideoEgg to Acquire Six Apart and Form a Joint Company Say Media.......33
Dentsu to Take Over Innovative Interactive.......33
Limelight Networks to Take Over EyeWonder Inc........33
1$100
   AudienceScience to Acquire Wunderloop, Integrated Targeting Service Provider.......34
Connexus Merges with Epic Advertising to Form Epic Media Group.......34
News Corporation to Merge its Fox Audience Network with MySpace.......34
1$100
   Fairfax Media Enters into Partnership with APN News and Media.......35
Cyber Communications Enters into Partnership with OpenX.......35
Auditude and Comcast Interactive Media Enter Into Partnership.......35
1$100
   Brightcove Inks Web Video Content Support Agreement with Turner Broadcasting.......36
China INSOnline Signs Agreement with Beijing EZ Auto Technology.......36
Google Acquires AdMob Mobile-Advertising Network.......36
1$100
   Google Takes Over Teracent.......37
LIN TV Acquries Red McCombs Media.......37
Orange France Telecom Snaps Up Unanimis Digital Promotions Group.......37
1$100
   Six Apart Snaps up NaturalPath Media.......38
Ybrant Digital Takes Over Max Interactive.......38
Adknowledge Snaps Up Super Rewards.......38
Livedoor Takes Over Stake in Adwires.......38
Yahoo! to Take Over Maktoob.com.......38
1$100
   Cinnabar Ventures to Take Over Yippy.......39
Canpages to Take Over ZipLocal.ca.......39
comScore to Take Over Certifica.......39
Terra Establishes Online Advertising Division in Brazil.......39
Yahoo! and Microsoft Ink License and Advertising and Search Agreements.......39
1$100
   Hi-media Signs Acquisition Agreement with AdLINK Media.......40
Baidu Paves Way for M2B into Chinese Online Advertising Industry.......40
Arnoldo Mondadori Unites with Mediaset for Online Promotion Joint Venture.......40
1$100
   Out-n-out Online Signs Deal with Maktoob.com to Usage of OOXmonitor.com by the Latter.......41
DAC and Kaltura Enter Into Strategic Partnership.......41
WMG Plans to Partner with FreeWheel for Online Advertising.......41
AdChina Enters Into Partnership with CNTV.......41
1$100
   VideoEgg enters Into an Alliance with comScore.......42
OpenX Partners with Microsoft for Online Promotion Deal.......42
1$100
   Dot VN and Vietbridge Team Up for Online Promotions.......43
Time Warner Inc Spins Off Subsidiary Company, AOL.......43
Dragon Media Online Acquires Don't Blink Media.......43
Time Warner Takes Over buy.at.......43
1$100
   Leading Newspaper Groups of the US Sets up quadrantONE.......44
Yahoo! to Acquire Tensa Kft........44
AOL Takes Over Goowy Media.......44
1$100
  7. CORPORATE ACTIVITY IN THE RECENT PAST – A PERSPECTIVE BUILDER.......4512 $950  
   Hearst-Argyle Television Associates with Google.......45
AT&T to Take Over Ingenio.......45
AOL Acquires Quigo.......45
Sina’s Division to Collaborate with Northgate Technologies.......45
1$100
   Yahoo! to Acquire Blue Lithium.......46
Lagardere Active Takes Over ID Regie.......46
Yahoo! Acquires Share of Tyroo.......46
TradeDoubler Takes Over Interactive Marketing Works.......46
Disaboom Signs Agreement with Bioness.......46
Yahoo! Acquires Stake in Right Media.......46
1$100
   Media Initiatives Group Acquires Dedicated Marketing Solutions.......47
Intelective Communications Takes Over 82 Media.......47
PagesJaunes Groupe Acquires Stake in Horyzon Companies.......47
EyeWonder Acquires Vendi Interactive.......47
Idearc Takes Over Switchboard.......47
Datran Media Acquires Chintano.......47
1$100
   Apollo Group Takes Over Aptimus.......48
MediaWhiz Holdings Acquires Auction Ads.......48
West Point Capital Acquires Intelective Communications.......48
Microsoft Acquires aQuantive.......48
Great Hill Partners Acquires Share of Gorilla Nation Media.......48
Intela Acquires CrispAds.......48
Yahoo! Japan Takes Over Overture KK.......48
1$100
   Click Holding Acquires Tangozebra.......49
Ybrant Technologies Acquires Pennyweb.......49
Vertrue Acquires Neverblue Media.......49
China Media Group Acquires Stake in Guangzhou Waho Culture & Media.......49
Mamma.com Changes Name to Copernic.......49
Washingtonpost.Newsweek Interactive Extends Association with Google.......49
1$100
   WebMD Seals Pact with Yahoo!.......50
Comcast Associates with Yahoo!.......50
Platform-A Sets Up Marketing Solutions Unit.......50
Microsoft Buys aQuantive.......50
Google Acquires DoubleClick.......50
1$100
   WPP Acquires 24/7 Real Media.......51
Yahoo! Gets Hold of Right Media.......51
Focus Media Acquires Allyes.......51
eBay Acquires StubHub.......51
Advertising.com to Render Services for News Corporation and NBC Universal’s Alliance.......51
1$100
   AOL Forms Strategic Alliance with PointRoll.......52
Mamma.com Joins Hands with Entrieva.......52
Mamma.com Inks an Agreement with Thomson Local.......52
Internap Acquires VitalStream.......52
Meredith Buys New Media and Genex.......52
Local.com Buys soUno Directional Media Solutions.......52
1$100
   Vertrue Acquires Neverblue Media.......53
PRIMEDIA Acquires RentalHouses.com.......53
Eastpoint AB Acquires Affiliator AB.......53
iCrossing Acquires Spannerworks.......53
Google Forays into In-game Advertising Market.......53
Media Corp Acquires Credit Card Portal.......53
1$100
   YBrant acquires AdDynamix.......54
DoubleClick Takes Over Tangozebra.......54
Viewpoint to Purchase MAKOS Advertising L.P........54
Website Pros to Buy Submitawebsite.com.......54
AOL Withdraws offer to Acquire TradeDoubler.......54
1$100
   Foresight Invests in UK-based Utarget.......55
Gesca Digital Forms Alliance with Olive Canada Network.......55
Pixelpark Acquires Majority Stake in E7.......55
Business.com Teams Up with Wall Street Journal.......55
New York Times Collaborates with Monster Worldwide.......55
SPIR Communications and Schibsted Merge Operations.......55
1$100
   Fox Interactive Media Buys Strategic Data Corporation.......56
Cyrte Invests in Spotzer Media.......56
Friendster Inc. Joins Google.......56
Active Athlete Media Extends Agreement with A.S.O.......56
1$100
  8. FOCUS ON SELECT GLOBAL PLAYERS.......575 $395  
   24/7 Real Media, Inc. (USA).......57
AOL, Inc (USA).......57
Baidu.com, Inc. (China).......57
Copernic, Inc. (Canada).......57
1$100
   DoubleClick, Inc. (USA).......58
Eniro AB (Sweden).......58
Google, Inc. (USA).......58
IAC/InterActiveCorp. (USA).......58
1$100
   IAC Search & Media (USA).......59
InfoSpace, Inc. (USA).......59
MSN (USA).......59
Sina Corporation (China).......59
1$100
   Sohu.com, Inc. (China).......60
Tencent, Inc. (China).......60
Tom Online, Inc. (China).......60
TradeDoubler AB (Sweden).......60
1$100
   ValueClick, Inc. (USA).......61
Yahoo!, Inc. (USA).......61
1$100
  9. GLOBAL MARKET PERSPECTIVE.......62   
   Table 11: World Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......621$350
   Table 12: World Historic Review of Online Advertising by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......631$350
   Table 13: World 11-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......641$350
   Table 14: World Recent Past, Current and Future Analysis for Online Advertising (Search) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......651$350
   Table 15: World Historic Review of Online Advertising (Search) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......661$350
   Table 16: World 11-Year Perspective for Online Advertising (Search) by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2005, 2010 & 2015(includes corresponding Graph/Chart).......671$350
   Table 17: World Recent Past, Current and Future Analysis for Online Advertising (Display) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......681$350
   Table 18: World Historic Review of Online Advertising (Display) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......691$350
   Table 19: World 11-Year Perspective for Online Advertising (Display) by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......701$350
   Table 20: World Recent Past, Current and Future Analysis for Other Online Advertising Modes/Formats by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......711$350
   Table 21: World Historic Review of Other Online Advertising Modes/ Formats by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......721$350
   Table 22: World 11-Year Perspective for Other Online Advertising Modes/Formats by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......731$350
  10. THE UNITED STATES.......7416 $3950  
   A. Market Analysis.......74
Current and Future Analysis.......74
Table 23: US Online Social Network Ad Spending in US$ Billion for Years 2008 through 2012 (includes corresponding Graph/Chart).......74
Market Scenario.......74
1$350
   US Online Advertising – Taking a Breather from Economic Downturn.......75
Online Advertisement Spend Records a Positive Jump in 2010.......75
Table 24: Quarterly Growth Pattern for Global Online Ad Spending (2009 & IQ 2010) (includes corresponding Graph/Chart).......75
1$350
   Table 25: Global Penetration of Online Buyers (2010): Breakdown by Leading Regions (includes corresponding Graph/Chart).......76
Increase in M&A Activity in the Mobile Advertising Sector – Another Sign of Recovery.......76
1$350
   Table 26: US Market for Mobile Ads (2010): Percentage Breakdown of Market Share by Players – Apple, Google, Jumptap, Millenial Media, Yahoo, Microsoft, Nokia and Others (includes corresponding Graph/Chart).......77
Facebook Lands Half of US Social Networking Ad Spends in 2010.......77
Table 27: US Online Social Network Ad Spending (2009 & 2010): Percentage Breakdown of Ad Spends in Network Venues – Facebook, MySpace, Social Games and Applications and Other Social Networks (includes corresponding Graph/Chart).......77
1$350
   Targeted Online Advertising: The New Mantra for Growth.......78
Table 28: US Market for Behavioral Targeted Online Advertising (2006-2009): Annual Breakdown by Ad Spending (In US$ Million) (includes corresponding Graph/Chart).......78
Cost Per Revenue – A New Metric in Digital Marketing.......78
Table 29: US Online Ad Revenues (2007-2009): Percentage Breakdown of Revenues by Pricing Models – Performance Pricing Model, CPM Pricing Model and Hybrid Pricing Model (includes corresponding Graph/Chart).......78
1$350
   Security Risks on the Rise.......79
Recession Helps in Generating Interest for New Areas of Online Advertisements.......79
1$100
   Table 30: Advertising Industry in the US (2006- 2013)- Breakdown of US Online Advertising Spending as a Percentage of Total Media Advertising Spending (includes corresponding Graph/Chart).......80

Table 31: Top Five Ad Markets in the US (2008): Markets Ranked by Online Advertisement Spends (In US$ Million) (includes corresponding Graph/Chart).......80
1$350
   Table 32: US Market for Online Advertising (2009): Percentage Breakdown of Share by Categories – Pure Play, Newspapers, Directories, Broadcast TV, Radio, Magazines and Others (includes corresponding Graph/Chart).......81
US Market for Advertising (2009): Media Ranked in Terms of Significance on a Scale of 1 to 10 (1 for High Significance and 10 for Low Significance).......81
Political Campaigning through Social Networking Sites Gaining Preference over Online Advertising.......81
1$350
   Facebook, the Top Display Ad Publisher in 2010.......82
Table 33: US Market for Online Display Ads (Q1 2010): Percentage Breakdown by Service Providers – Facebook.com, Yahoo! Sites, Microsoft Sites, Fox Interactive Media, AOL LLC, Google Sites, Turner Network, Glam Media, eBay, Tagged.com and Others (includes corresponding Graph/Chart).......82

Table 34: US Market for Online Display Ads (Q1 2010): Percentage Breakdown of Market Share by Advertisers – AT&T Inc, Verizon Communications Inc, Scottrade Inc, Experian Interactive, Sprint Nextel Corporation, Netflix Inc, eBay Inc, Intuit Inc, Privacy Matters 1-2-3, IAC- Interactive Corp and Others (includes corresponding Graph/Chart).......82
1$350
   Online Videos Still Lag Behind Television Due to Dearth of Commercial Breaks.......83
Competitive Landscape.......83
Table 35: US Internet Market (2009 & 2010): Percentage Breakdown of Leading Search Engines – Google, Yahoo!, Bing/Microsoft, Ask,Com, AOL/Time Warner and Others (includes corresponding Graph/Chart).......83
1$350
   Table 36: US Advertising Market (2009 & 2010): Percentage Breakdown of Advertising Spending in Various Media – Newspapers (local), Network Television, Consumer Magazines, Spot Television, Cable Television, Internet, Local Radio, and Others (includes corresponding Graph/Chart).......84
Internet Advertising Witnesses Higher Growth Due to its Easy Accessibility.......84
Online Advertising Forms an Effective Marketing Tool for Financial Service Providers.......84
1$350
   Healthcare Institutions are No Exception.......85
Table 37: US Online Advertising Market (2010-2015): Breakdown of Online Ad Spends by Pharma and Health Care Industry (In US$ Billion) (includes corresponding Graph/Chart).......85
1$350
   Table 38: US Online Advertising Industry (2008 & 2009): Percentage Breakdown of Online Ad Revenues by Leading Industries – Retail, Telecom, Financial Services, Automotive, Computing, Consumer Packaged Goods, Leisure Travel, Entertainment, Pharma and Healthcare, Media and Others (includes corresponding Graph/Chart).......86
Surge in Online Dating Services.......86
Automotive Advertising Chasing the Trend.......86
1$350
   Key Players.......87
B. Market Analytics.......87
Table 39: US Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......87
1$350
   Table 40: US Historic Review of Online Advertising by Mode/Format – Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......881$350
   Table 41: US 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display Ads, Classifieds, Rich Media, Sponsorship, Referrals, Slotting Fees and E-Mail for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......891$350
  11. CANADA.......903 $595  
   A. Market Analysis.......90
Current and Future Analysis.......90
Key Player.......90
1$100
   B. Market Analytics.......91
Table 42: Canadian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......91
1$350
   Table 43: Canadian Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......92

Table 44: Canadian 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......92
1$350
  12. JAPAN.......932 $595  
   A. Market Analysis.......93
Current & Future Analysis.......93
B. Market Analytics.......93
Table 45: Japanese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......93
1$350
   Table 46: Japanese Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......94

Table 47: Japanese 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......94
1$350
  13. EUROPE.......9511 $2950  
   A. Market Analysis.......95
Current and Future Analysis.......95
Market Overview.......95
European Online Market Skyrockets.......95
1$100
   Table 48: Internet Penetration in Western Europe (2010): Percentage Breakdown of Usage by Age Groups – 18-24 and 25-34 during Time of week – Weekdays and Weekends.......96
Internet Penetration in Western Europe (2010): Ranking of Popular Online Activities.......96
How Do Marketers Benefit from Online Advertising?.......96
Paid Search to Lead Online Ad Growth.......96
1$350
   Market Accelerators.......97
European Youngsters Have a Penchant for Online Advertising.......97
Online Ad Spend Across Europe.......97
Table 49: European Social Networking (2010): Percentage of Social Networking Site Users by Leading Countries –UK, Spain, Portugal, Denmark, Italy, Belgium, Germany, Ireland, Finland, Sweden, Switzerland, France, Russia, Netherlands, Norway and Austria (includes corresponding Graph/Chart).......97
1$350
   European Associations.......98
European Interactive Advertising Association.......98
Interactive Advertising Bureau.......98
1$100
   Vital Historic Statistics.......99
Table 50: A Snapshot of Leading Advertisers in European Online Advertising Market –Ranked by Number of Campaigns (includes corresponding Graph/Chart).......99
1$350
   Table 51: European Online Advertising Market (2004): Leading Online Ad Publishers – Meine Stadt, Yell.com, Fuorissimo, Italia DVD, MSN United Kingdom, T-Online Germany, Virgilio, Find.co.uk, Tiscali United Kingdom, Free Online, Alt om Kψbenhavn, Portail Express, UK Shopping city, MSN Germany and Aftonbladet Ranked by Number of Campaigns Undertaken (includes corresponding Graph/Chart).......1001$350
   B. Market Analytics.......101
Table 52: European Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......101
1$350
   Table 53: European Historic Review of Online Advertising by Geographic Region – France, Germany, UK, Italy, Spain, Sweden and Rest of Europe Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......1021$350
   Table 54: European 11-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for France, Germany, UK, Italy, Spain, Sweden and Rest of Europe for the Years 2005, 2010 & 2015(includes corresponding Graph/Chart).......1031$350
   Table 55: European Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......1041$350
   Table 56: European Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......105

Table 57: European 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......105
1$350
  13a. FRANCE.......1062 $595  
   A. Market Analysis.......106
Current and Future Analysis.......106
B. Market Analytics.......106
Table 58: French Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......106
1$350
   Table 59: French Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......107

Table 60: French 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......107
1$350
  13b. GERMANY.......1082 $595  
   A. Market Analysis.......108
Current and Future Analysis.......108
B. Market Analytics.......108
Table 61: German Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......108
1$350
   Table 62: German Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......109

Table 63: German 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdownof Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......109
1$350
  13c. THE UNITED KINGDOM.......1108 $1995  
   A. Market Analysis.......110
Current and Future Analysis.......110
Online Advertising – An Overview.......110
Table 64: UK Online Advertising Industry (2008): Percentage Breakdown of Online Advertising Spends by Industries – Recruitment, Automotive, Property, Technology, Finance, Entertainment, Telecom, Travel & Transport, Consumer Goods, Retail and Others (includes corresponding Graph/Chart).......110
1$350
   Recession and the Market for Online Advertising in the UK.......111
Recession Effects Advertising Budgets of Companies.......111
1$100
   Table 65: Top 20 Online Advertisers in the UK (2008): Breakdown of Internet Expenditure by Advertisers - O2 UK, BT, COI, British Sky Broadcasting, T-Mobile Network, Orange, Microsoft, William Hill Bookmakers, Gamesys, Dell Computer Corporation, Thomson Tour Operators, ING Direct, PC World, Virgin Media, Vodafone, Norwich Union Direct, Hutchison 3G UK, Tesco, Ford Motor Company and Halifax (In Million £) (includes corresponding Graph/Chart).......112
Rising Online Shopping Spreads the Enticing Net.......112
1$350
   Creative Freedom.......113
Internet Has More to Offer.......113
Table 66: UK Internet Penetration (2008-2015) – Number of Internet Users (In Million) (includes corresponding Graph/Chart).......113
1$350
   UK Internet Penetration (2010): Ranked by Popular Online Activitie.......114
Advertising in Social Networking Sites Holds Promise.......114
Table 67: Advertising Industry in the UK (2009-2012)- Breakdown of UK Social Network Ad Spending as a Percentage of Total Online Advertising Spending (includes corresponding Graph/Chart).......114
1$350
   Table 68: UK Social Network Penetration (2009-2015)- Breakdown by Number of Social Network Users in Million (includes corresponding Graph/Chart).......115
Internet Advertising – Constraints.......115
Podcasting Offers Bright Prospects.......115
1$350
   B. Market Analytics.......116
Table 69: UK Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......116
1$350
   Table 70: UK Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......117

Table 71: UK 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for the Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......117
1$350
  13d. ITALY.......1182 $595  
   A. Market Analysis.......118
Current and Future Analysis.......118
B. Market Analytics.......118
Table 72: Italian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......118
1$350
   Table 73: Italian Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......119

Table 74: Italian 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 & 2015(includes corresponding Graph/Chart).......119
1$350
  13e. SPAIN.......1202 $595  
   A. Market Analysis.......120
Current and Future Analysis.......120
B. Market Analytics.......120
Table 75: Spanish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......120
1$350
   Table 76: Spanish Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......121

Table 77: Spanish 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......121
1$350
  13f. SWEDEN.......1222 $595  
   A. Market Analysis.......122
Current And Future Analysis.......122
Key Players.......122
B. Market Analytics.......122
Table 78: Swedish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......122
1$350
   Table 79: Swedish Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......123

Table 80: Swedish 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......123
1$350
  13g. REST OF EUROPE.......1243 $950  
   A. Market Analysis.......124
Current and Future Analysis.......124
Russia.......124
Online Advertising Continues to Lead.......124
Table 81: Russian Market for Online Advertising (2008): Percentage Breakdown of Market Share by Players – Yandex, Google, Rambler, Search Mail.ru, Google Image, MSN, Aport, Yahoo, Nigma, WebAlta and Others (includes corresponding Graph/Chart).......124
1$350
   B. Market Analytics.......125
Table 82: Rest of Europe Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......125
1$350
   Table 83: Rest of Europe Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......126

Table 84: Rest of Europe 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 & 2015(includes corresponding Graph/Chart).......126
1$350
  14. ASIA-PACIFIC.......12710 $1950  
   A. Market Analysis.......127
Current and Future Analysis.......127
Asia-Pacific Online Advertising – Present Scenario.......127
Online Advertising in Asia-Pacific Mostly Resilient to Recent Recession.......127
India.......127
Online Advertising in India Steers through Recession.......127
1$100
   Market Scenario.......128
Growth Inhibitors.......128
1$100
   An Insight into the Application Areas of Internet and Percentage Breakdown of Leading Websites Used by the Indians in Relevant Application.......129
Indonesia.......129
Online Advertising, a Best Bet for Product Promotions During Recession.......129
1$100
   Singapore.......130
Online Advertising in Singapore (2007).......130
Taiwan.......130
Key Word and Banner Ads Lead from the Front.......130
Thailand.......130
Online Advertising Industry in Taiwan – Present State.......130
1$100
   Vietnam.......131
Online Advertising Yet to Penetrate in Vietnam.......131
1$100
   B. Market Analytics.......132
Table 85: Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......132
1$350
   Table 86: Asia-Pacific Historic Review of Online Advertising by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......1331$350
   Table 87: Asia-Pacific 11-Year Perspective for Online Advertising by Geographic Region – Percentage Breakdown of Revenues for South Korea, China, Australia and Rest of Asia-Pacific for Years 2005, 2010 & 2015(includes corresponding Graph/Chart).......1341$350
   Table 88: Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......1351$350
   Table 89: Asia-Pacific Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......136

Table 90: Asia-Pacific 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......136
1$350
  14a. SOUTH KOREA.......1373 $595  
   A. Market Analysis.......137
Current and Future Analysis.......137
Contextual Advertising – The Next Advertising Mantra.......137
1$100
   B. Market Analytics.......138
Table 91: South Korean Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......138
1$350
   Table 92: South Korean Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......139

Table 93: South Korean 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......139
1$350
  14b. CHINA.......1408 $1995  
   A. Market Analysis.......140
Current and Future Analysis.......140
Present State of the Market in China.......140
1$100
   Table 94: Top 10 Online Advertising Industries in China (Q1 2010): Percentage Breakdown of Market Share by Industries – Fashion, Automotive, Retail, Computers/Electrical, FMCG, Finance, Entertainment, Real Estate, Employment and Media (includes corresponding Graph/Chart).......141
China- Home to One of the World’s Largest Internet User Population.......141
1$350
   Table 95: Internet Usage in China (2005-2010): Breakdown by Number of Internet Users, Population and Percentage Penetration of Users (includes corresponding Graph/Chart).......142

Table 96: A Glimpse of Demographic Proclivity Towards Internet (includes corresponding Graph/Chart).......142
Search Engines Hold Tremendous Potential.......142
1$350
   Table 97: Chinese Online Advertising Market (2009): Percentage Breakdown of Revenues by Players – Baidu, Google, Sogou.com, Soso.com, Youdao.com of NetEase and Others (includes corresponding Graph/Chart).......143
China Relaxes 10-month Long Ban on Internet.......143
1$350
   Competitive Scenario.......144
Table 98: Chinese Online Advertising Market (2008): Percentage Market Share Breakdown for Non-Search Advertising by Players – Sina, NetEase, SOHU Property, QQ, Baidu Property, Yahoo China, Tudou.com, Taobao and Others (includes corresponding Graph/Chart).......144

Table 99: Top 10 Social Networking Sites in China (2009): Ranked by Popularity and Number of Users.......144
1$350
   Why is Online Advertising More Attractive than Conventional Medium?.......145
When is Online Advertising at its Peak?.......145
Table 100: Online Advertising in China: Breakdown of Online Ad Spends As a Percentage of Total Ad Spends for Years 2006 through 2010 (includes corresponding Graph/Chart).......145
1$350
   Key Players.......146
B. Market Analytics.......146
Table 101: Chinese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......146
1$350
   Table 102: Chinese Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......147

Table 103: Chinese 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......147
1$350
  14c. AUSTRALIA.......1483 $595  
   A. Market Analysis.......148
Current and Future Analysis.......148
Impact of Recession on the Australian Online Advertising Industry.......148
1$100
   B. Market Analytics.......149
Table 104: Australian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......149
1$350
   Table 105: Australian Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......150

Table 106: Australian 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......150
1$350
  14d. REST OF ASIA-PACIFIC.......1513 $595  
   A. Market Analysis.......151
Current and Future Analysis.......151
Hong Kong.......151
Online Advertising Holds Promise in Hong Kong.......151
1$100
   Table 107: Leading Online Advertisers in Hong Kong (2009): Percentage Breakdown of Online Ad Spends by Sectors – Finance, Computer & Electricals, Entertainment, Education & Learning and Health / Pharmaceuticals (includes corresponding Graph/Chart).......152
B. Market Analytics.......152
Table 108: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......152
1$350
   Table 109: Rest of Asia-Pacific Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......153

Table 110: Rest of Asia-Pacific 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart).......153
1$350
  15. LATIN AMERICA.......1543 $595  
   A. Market Analysis.......154
Current and Future Analysis.......154
Potential for Online Advertising in Mexico.......154
1$100
   B. Market Analytics.......155
Table 111: Latin American Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).......155
1$350
   Table 112: Latin American Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......156

Table 113: Latin American 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......156
1$350
  16. REST OF WORLD.......1573 $595  
   A. Market Analysis.......157
Current and Future Analysis.......157
Overview of Select Markets.......157
Middle East.......157
Israel.......157
South Africa – Positive Growth on Cards.......157
1$100
   B. Market Analytics.......158
Table 114: Rest of World Recent Past, Current and Future Analysis for Online Advertising by Mode/ Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).......158
1$350
   Table 115: Rest of World Historic Review of Online Advertising by Mode/Format – Search, Display and Other Modes/Formats Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart).......159

Table 116: Rest of World 11-Year Perspective for Online Advertising by Mode/Format – Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart).......159
1$350
COMPETITION 374$995
  
Total Companies Profiled: 239 (including Divisions/Subsidiaries - 254)

Region/Country                 Players


The United States                 183   
Canada                              8
Europe                             32
     France                         4
     Germany                        4 
     The United Kingdom            16
     Rest of Europe                 8
Asia-Pacific (Excluding Japan)     29
Middle-East                         2
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