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  SPORTS AND ENERGY DRINKS
A Global Strategic Business Report

This report analyzes the worldwide markets for Sports and Energy Drinks in Millions of US$. The specific product segments analyzed are Sports Drinks, and Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 76 companies including many key and niche players worldwide such as Britvic Soft Drinks Ltd., Extreme Drinks, Frucor Beverages Group Ltd, Hansen Beverage Company, Monarch Beverage Company Inc, Otsuka Pharmaceutical Co Ltd, PepsiCo, Inc., South Beach Beverage Company, Red Bull GmbH, and The Coca-Cola Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1178  PAGES:    260
PRICE:    $3950  DATE:       May 2008
COMPANIES:  76  MARKET DATA TABLES:   105
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  SPORTS AND ENERGY DRINKS (Complete Report) Pages : 260   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Sports Drinks.....I-3
Categories of Sports Drinks.....I-3
  
   Energy Drinks.....I-4  
II. EXECUTIVE SUMMARY57$2250
  1. Sports & Energy Drinks Market – An Overview.....II-14 $600  
   A Curtain Raiser.....II-1
Tracking Consumption Patterns .....II-1
1$100
   Table 1: Per Capita Consumption of Sports Drinks in Select Countries - In Liters Per Person (2005) (includes corresponding Graph/Chart).....II-21$300
   Select Sports and Energy Drink Brands and Manufacturers.....II-31$100
   A Lucrative Energy Drinks Market Lures New Entrants.....II-4
Table 2: Number of Energy Drink Launches in the World over the Years 2000-2006 (includes corresponding Graph/Chart).....II-4
1$300
  2. Market Trends.....II-54 $400  
   Smart Energy Drinks- The In Thing.....II-5
Soft Drink Giants Add Fizz to the Market.....II-5
Younger Generation- Prime Market.....II-5
Health Concerns Fuel Growth.....II-5
1$100
   Ingredients - Becoming More Adventurous.....II-6
Flavor – Important Factor.....II-6
Innovation In Full Steam.....II-6
1$100
   Table 3: Key Factors in New Product Development: Major Parameters Ranked by Perceived Importance (includes corresponding Graph/Chart).....II-7
Unique Energy Drinks Launched in Recent Past.....II-7
Energy Drinks Go Fountain.....II-7
1$300
   Energy Drinks Move on Positively.....II-8
Why Sports Drinks are Losing their Market to Energy Drinks .....II-8
A Peek Into What the Future Holds.....II-8
1$100
  3. Industry Challenges.....II-95 $700  
   Caffeine and Alcohol in Energy Drinks – A Debatable Issue.....II-9
Research on Effect of Sports Drinks on Teeth Raises Alarms.....II-9
Sports Drinks Vs Bottled Water- Tug of War.....II-9
1$100
   Table 4: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Population in Different Age Groups Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart).....II-10

Table 5: Demographic Trends in Consumption of Sports Drinks & Water: Percentage of Households in Different Income-Levels Purchasing Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart).....II-10
1$300
   Table 6: Demographic Trends in Consumption of Sports Drinks & Water: Percentage Breakdown of Male and Female Purchasers of Sports Drinks, Plain Bottled Water, & Enhanced Water (includes corresponding Graph/Chart).....II-11
Competition from Other Nutritional Products.....II-11
Energy Bars.....II-11
Nutrition Bars.....II-11
1$300
   Energy/Endurance Bars.....II-12
Meal Replacement Bars.....II-12
Diet/Weight Loss.....II-12
Functional/Nutritional Bars.....II-12
High Protein/Body Building Bars.....II-12
Coconut Water – New Sports Drink.....II-12
Coconut Water – Easy Production Process Provides Tropical Countries Key to Booming
  Market.....II-12
1$100
   Table 7: World Sports and Energy Drinks Market: Sports Drink Vs Coconut Water – A Component Comparison (includes corresponding Graph/Chart).....II-13
1$300
  4. Product Overview.....II-148 $500  
   Sports Drinks – Definition.....II-14
What makes a good Sports Drink?.....II-14
Need for Sports Drink.....II-14
Dehydration.....II-14
Electrolytes.....II-14
1$100
   Carbohydrate.....II-15
Fluid Absorption.....II-15
Categories of Sports Drinks.....II-15
Hypertonic.....II-15
1$100
   Isotonic.....II-16
Hypotonic.....II-16
Typical Herbal Supplements Found in Popular Sports Drinks.....II-16
Sports Nutrition – An Important Aspect.....II-16
The Need for Proteins, Vitamins and Minerals.....II-16
A. Proteins.....II-16
Essential Amino Acids.....II-16
1$100
   Non-Essential Amino Acids.....II-17
Role of Proteins.....II-17
Energy Provision.....II-17
Energy Recovery.....II-17
Peptides.....II-17
Lactoferrin.....II-17
General Comment on Protein Supplementation.....II-17
B. Minerals.....II-17
Minerals Basics.....II-17
1$100
   Sodium.....II-18
C. Vitamins.....II-18
Energy Drinks – Definition.....II-18
Importance of Energy Drink.....II-18
What Consumers Need to Know About Energy Drinks.....II-18
1$100
   Ingredients in Energy Drinks.....II-19
Ingredients Added to Energy Drinks with Claims and Facts.....II-19
1$100
   Popular Energy Drink Brands.....II-201$100
   Differences Between Sports and Energy Drinks.....II-21
1$100
  5. Product Launches.....II-2217 $1000  
   Britvic Soft Drinks, PepsiCo Introduce Gatorade in the UK.....II-22
Coca-Cola Plans Expansion of Portfolio in India.....II-22
Rasna to Launch Energy Drinks.....II-22
SGN Nutrition Belts Out Vita System and Vita System Energy Drinks.....II-22
Crayons, Inc Launches Sports Drink for Kids.....II-22
1$100
   PowerBar Introduces POWERBAR® Performance System .....II-23
Smart Energy Enterprises Unveils Smart Energy Drinks.....II-23
PepsiCo Releases New Energy Drinks.....II-23
FreshCan, An Innovative Sports Drink.....II-23
Nutribev Science Unveils New Sports Drinks.....II-23
1$100
   Quixtar Extends XS Energy Drinks Line.....II-24
Aquair Introduces OC ENERGY Drinks.....II-24
Stonyfield Launches New Organic Energy Drink.....II-24
Guayaki Introduces New Organic Energy Drinks.....II-24
AG Barr to Introduce Irn-Bru Energy Drink .....II-24
Pepsi Launches Gatorade in India.....II-24
Kao to Introduce New Sports Drink .....II-24
1$100
   LBIX Launches Sports and Energy Drinks .....II-25
BooKoo Introduces 16-oz Energy Drinks.....II-25
CCNA Unveils Unique Energy Soda Drink .....II-25
CCNA Extends Energy Drinks Product Line.....II-25
Coca-Cola Launches Sugar Free Energy Drink.....II-25
1$100
   Carabao Tawandang Launches Innovative Energy Drink, Carabao XO.....II-26
Herbalife Launches Vibrant Energy Drinks .....II-26
Steven Seagal Rolls Out Energy Drinks .....II-26
Hansen Natural to Introduce Energy Drinks .....II-26
GURU Rolls Out New Variant of Energy Drink .....II-26
Coca-Cola North America Adds a New Dimension in Packaging.....II-26
Hansen Launches Carbonated Energy Drink .....II-26
1$100
   Powerade Launches Powerade FLAVA23.....II-27
DSM Offers New PeptoPro® Sports Drink to the Dutch National Football Team.....II-27
Coke Unveils New Energy Drink.....II-27
New Products from Monarch Beverage Company.....II-27
Fuze Beverage Rolls Out Mega Energy drink.....II-27
Shark Launches Alcoholic Energy Drink.....II-27
Quixtar Unveils Lemonade Energy Drink.....II-27
1$100
   Coca-Cola Releases BPM Energy Drink in the UK.....II-28
SCOLR Unveils Low-Osmolality Sports Drink.....II-28
Umbro Rolls Out New Sports Drink, Pro>Performance.....II-28
Pepsi Releases New Energy Drink.....II-28
Powerbar and Carmichael Launch New Powerbar®s Beverage System.....II-28
Red Bull Unveils Sugar-Free Energy Drink.....II-28
Phoenix Global Introduces Vegas and Pink.....II-28
1$100
   ChampionLyte Beverages Introduces Reformulated Sports Drink.....II-29
Jones Soda Releases Beverage Named “Energy Drink”.....II-29
Gatorade Introduces All Stars Drinks.....II-29
EAS Unveils Sugar-Free Energy Drink.....II-29
Red Bull Extends Energy Drink Line.....II-29
Blue Sky Energy Releases New Energy Drink.....II-29
Extreme Beverage Launches Energy Drink.....II-29
Power Horse International Releases Energy Drink in India.....II-29
1$100
   Intercoffee Trading Unveils Spiked Silver Energy Drink.....II-30
Extreme Drinks Launches Energy Drink.....II-30
Nestle Re-launches Nestle Milo Drink.....II-30
H20 No Gas Defies Conventional Packaging Styles.....II-30
Boman International Unveils Sports-X Water.....II-30
Quaker Brasil Broadens Sports Drink Category.....II-30
Hydrade Beverage Introduces Hydrade Sports Drink in the Southeast.....II-30
Odwalla Launches Simple Sports Drink.....II-30
Gatorade Unveils Gatorade Xtremo.....II-30
1$100
   Hampton Mills Launches Robin Sports Shakes.....II-31
XO Energy Beverage Introduces XO Energy Drinks.....II-31
Stute Foods Unveils New Energy and Isotonic Drinks.....II-31
Pepsi's Quaker Oats Releases New Ranges.....II-31
Coca-Cola Introduces Buzz Drink.....II-31
Anheuser-Busch Unveils Energy Drink Named “180”.....II-31
Snapple Introduces New Energy Drink, Venom.....II-31
SoBe Launches Adrenaline Rush.....II-31
Jones Soda Debuts Energy Drink.....II-31
Mistic Launches Re Energy Drink.....II-31
1$100
   Pepsi Introduces AMP into Energy Drinks Category.....II-32
Wet Planet Beverages Launches New Vitamin Drink.....II-32
ChampionLyte® Products, Introduces Champion Lyte Isotonic Drink.....II-32
BOMBA Energia Launches Bomba Energy Drink.....II-32
Rexall Sundown Introduces Ready-To-Drink Engineered Nutrition.....II-32
Aqualife Launches Hyper Active.....II-32
Smash Beverage Launches Smash Iso-Energy Sports Drink.....II-32
Premium Beverage Packers Introduces NRG Plus.....II-32
Go Fast Beverage Releases Go Fast Energy Drink.....II-32
1$100
   US Beverage Introduces US Energy Drink.....II-33
Coca-Cola Unveils Powerade Sports Drink in Italy.....II-33
Quest Introduces New Sports Drink.....II-33
Innovative Companies Unveils Thermo Fuel Energy Drinks.....II-33
Base Concept Releases Energy Drink.....II-33
Empire Bottling Works Releases Energy Drinks.....II-33
Rox America LLC Introduces Rox Energy Drink.....II-33
Tiger Trading Unveils Tiger Shot Energy Drink.....II-33
4Kick Europe B.V. Launches Energy Drink.....II-33
1$100
   Maruscia Introduces Eva Drink Love & Energy.....II-34
Extreme Drinks Launches Extreme Energy Drink.....II-34
Nature's Plus Introduces Energy Meal Drink.....II-34
Snapple Beverage Group Releases Elements Energy Juice Drink.....II-34
Rio Beverages Unveils New Energy Drink.....II-34
Coca-Cola Launches Low Calorie Drink.....II-34
Megapack Introduces New Energy Drink.....II-34
Cadbury Debuts First Milk Energy Drink.....II-34
Peace Mountain Introduces New Diet/ Energy Drink.....II-34
1$100
   EAS Unveils New EAS Advant Edge HP.....II-35
Kowa Company Introduces Mio D Kowa Energy Drink.....II-35
Coca-Cola Launches New Range of Energy Drinks.....II-35
Bally Total Fitness Introduces Bally Blast[TM] Energy Drink.....II-35
Mead Johnson Unveils Nutritional Energy Juice Drink.....II-35
Halewood International Launches Alcohol Energy Drink.....II-35
C-rius Drinks Releases New Version.....II-35
Almdudler Introduces New Drink in Austria.....II-35
C-Rius Drinks Unveils Stimulation Drink.....II-35
1$100
   Feel Good Drinks Launches Natural Energy Drinks.....II-36
Sanders Fun Products Introduces Energy Drink.....II-36
Dark Dog Launches Energy Drink in India.....II-36
Beverage Marketing Introduces New Energy Drink.....II-36
Vittel Releases Energy Drink.....II-36
Pepsi Foods Launches AMP Energy Drink in India.....II-36
Yeo Hiap Seng Introduces a New Isotonic Drink.....II-36
Hampton Mills Launches a New Sports Drink.....II-36
Cott Beverages Introduces Energy Drink.....II-36
1$100
   Next Proteins Launches Energy Drink.....II-37
Snapple Beverage Extends Energy + line of Products.....II-37
Halewood International Introduces Energy Drink.....II-37
North American Beverage Company Unveils Energy Drink.....II-37
Pri-Pak Introduces a New Energy Drink.....II-37
Smucker Quality Beverages Introduces New Variations.....II-37
US Beverage Introduces New Variations.....II-37
Silver Arrow Launches New Energy Drink.....II-37
Cheil Jedang Introduces Spot Sports Beverage.....II-37
Nutravail Launches Sport Safe DRIVE XP Performance Drink.....II-37
1$100
   Binoccas Promotions Introduces GPush Galactose Sports Drink.....II-38
Denver Co Introduces Go Fast Energy Drink.....II-38
Coca-Cola Re-launches Powerade.....II-38
1$100
  6. Recent Industry Activity.....II-396 $400  
   AED Inks Distribution Agreement with R & R International.....II-39
Thai Beverage Plans Acquisition of Carabao Tawandang.....II-39
AG Barr to Acquire Taut International.....II-39
Coca-Cola Acquires FUZE Beverage.....II-39
Coca-Cola Acquires Glaceau.....II-39
CPFG Merges with Boo Koo Beverages.....II-39
House Foods Corp Plans Capacity Expansion.....II-39
1$100
   Eastbridge Investment Group Acquires Interest in Rhino Two Horns.....II-40
Coca-Cola to Enter Sports and Energy Drinks Market.....II-40
Coca-Cola to Establish R&D Center in India.....II-40
Loud Beverage Company Launched .....II-40
Cadbury Schweppes Acquires Endurox and Accelerade Brands to Enter Sports Drinks
  Arena.....II-40
Hansen Signs a Distribution Agreement with Anheuser-Busch.....II-40
1$100
   SSBN To Acquire Nutrition Drink Brand and Energy Drink License from LifeForce.....II-41
AEDC Acquires Havoc .....II-41
Pepsi, NHLPA, NHPA Signs Long-Term Partnership Agreement .....II-41
Rockstar Inks Distribution Pact with CCN and CCE.....II-41
Zodiac Bags a contract to Bottle New Sports Drink ......II-41
Hansen Signs an Agreement with Lost International .....II-41
Compound Natural Foods Acquires Pure Nature LLC.....II-41
1$100
   Amtech Resources Acquires Hat Trick Beverage.....II-42
Venture Net Capital Signs Agreement with Snap-Z.....II-42
ISME and Champ Thai Partner to Produce New Sports Energy Drink.....II-42
PH Middle East Ties Up with Modern Refreshment.....II-42
Extreme Drinks Enters the Portuguese Market.....II-42
Extreme Drinks Enters the Benelux Markets.....II-42
Lucozade Sets up Sports Nutrition Academy.....II-42
1$100
   Xstream Beverage Group Acquires Dark Dog Brand.....II-43
Britvic Soft Drinks Purchases Red Devil Energy Drink Brand.....II-43
Gatorade Inks an Agreement with NBA.....II-43
Drinks Unlimited Enters the US Energy Drinks Market.....II-43
GlaxoSmithKline Strengthens Three Brands.....II-43
Powerade Receives Status of Official Sports Drink of NASCAR.....II-43
Group Danone Acquires Frucor Beverages Group.....II-43
Monarch Acquires All Sports Drink from PepsiCo.....II-43
1$100
   PepsiCo Acquires Quaker Oats.....II-44
Ciclon Targets Hispanic Palates.....II-44
Pepsi Takes Over SoBe.....II-44
1$100
  7. Focus On Select Global Players.....II-454 $400  
   Britvic Soft Drinks Ltd. (UK).....II-45
Extreme Drinks (UK).....II-45
Frucor Beverages Group Ltd (New Zealand).....II-45
1$100
   Hansen Beverage Company (USA).....II-46
Monarch Beverage Company Inc (USA).....II-46
Otsuka Pharmaceutical Co Ltd (Japan).....II-46
1$100
   PepsiCo Inc (USA).....II-47
South Beach Beverage Company (USA).....II-47
Red Bull GmBH (Austria).....II-47
1$100
   The Coca-Cola Company (USA).....II-48
1$100
  8. Global Market Perspective.....II-49   
   Table 8: World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region-USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-491$300
   Table 9: World Long-term Projections for Sports and Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-501$300
   Table 10: World 10-Year Perspective for Sports and Energy Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-511$300
   Table 11: World Recent Past, Current & Future Analysis for Sports Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-521$300
   Table 12: World Long-term Projections for Sports Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-531$300
   Table 13: World 10-Year Perspective for Sports Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-541$300
   Table 14: World Recent Past, Current & Future Analysis for Energy Drinks by Geographic Region- USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-551$300
   Table 15: World Long-term Projections for Energy Drinks by Geographic Region - USA, Canada, Japan, Europe, Asia– Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-561$300
   Table 16: World 10-Year Perspective for Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-571$300
III. MARKET79$1950
  1. The United States.....III-131 $1450  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
A Mature Market.....III-1
Vital Statistics.....III-1
Table 17: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others- In Terms of Gallonage (includes corresponding Graph/Chart).....III-1
1$150
   Table 18: US Beverages Market (2005): Percentage Breakdown of Leading Beverages-Sports Drinks, Energy Drinks, Carbonated Soft Drinks and Others (In Terms of Dollar Sales) (includes corresponding Graph/Chart).....III-2

Table 19: US Beverages Market (2000 & 2004): Per Capita Consumption of Various Categories of Beverages- Carbonated Soft Drinks, Coffee, Bottled Water, Sports Drinks, Ready-To-Drink Tea, and Energy Drinks-Ranked in Gallons (includes corresponding Graph/Chart).....III-2
Innovations Keep the Sports Drinks Market on Track.....III-2
1$150
   Energy Drink Companies Eye Ethnic Segments to Boost Sales.....III-3
Sport/Energy Drinks – An Insight on Consumer Perceptions.....III-3
Table 20: Consumption Pattern of Energy Drinks in the US (includes corresponding Graph/Chart).....III-3
1$150
   Competitive Scenario.....III-4
Sports Drinks Market.....III-4
PepsiCo Reigns Supreme.....III-4
Table 21: Leading Players in the US Sports Drinks Market (2003-2005) - Market Share Breakdown by PepsiCo, Inc., The Coca-Cola Company, Monarch Beverage Co., Inc., and Others (includes corresponding Graph/Chart).....III-4
Gatorade – America’s Favorite Sport Drink.....III-4
Table 22: Leading Brands of Sports Drinks in the US Market (2007) – Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart).....III-4
1$150
   Table 23: Leading Brands of Sports Drinks in the US Market (2007) –Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart).....III-5

Table 24: US Market for Bottled Sports Drinks: Percentage Breakdown of Dollar Sales of Top Brands for the Year Ended May 2007 (includes corresponding Graph/Chart).....III-5
1$150
   Table 25: US Sports Drinks Market: Volume Per Capita Consumption in Various Regions-South, Southwest, Pacific, East Central, West Central, Northeast, and West (In Gallons) (includes corresponding Graph/Chart).....III-6
Energy Drinks.....III-6
Red Bull – The Top Energy Drink Company.....III-6
Table 26: Leading Brands of Energy Drinks in the US Market (2007) – Breakdown of Dollar Sales of Top Ten Brands (In US$ Million) (includes corresponding Graph/Chart).....III-6
1$150
   Table 27: Leading Brands of Energy Drinks in the US Market (2007) – Breakdown of Volume Sales of Top Ten Brands (In Million Units) (includes corresponding Graph/Chart).....III-7

Table 28: US Energy Drinks Market: Percentage Breakdown of Leading Brands Sold Through Drug Stores for the Year Ended August 2007 (includes corresponding Graph/Chart).....III-7
1$150
   Table 29: Leading Players in the US Energy Drinks Market (2003 & 2004) – Market Share Breakdown by Red Bull GmbH, PepsiCo, Inc., Hansen's Natural Beverage Co., SoBe (PepsiCo), and Others (includes corresponding Graph/Chart).....III-8

Table 30: US Energy Drinks Market (2005): Percentage Breakdown of Leading Players- Red Bull, Pepsi, Hansen, Coke and Others-Ranked by Sales (includes corresponding Graph/Chart).....III-8
1$150
   Table 31: Major Sports Beverage Brands in the US (2002 Vs 2001): Market Shares of Gatorade, Powerade, All Sport, and Others (includes corresponding Graph/Chart).....III-9

Table 32: Per Capita Consumption of Sports Beverages in the US: 1991-2002 (includes corresponding Graph/Chart).....III-9
1$150
   Table 33: US Sport Drinks Market (2003): Percentage Breakdown of Sales Volume in Leading Distribution Channels - Supermarkets, Convenience Stores, Club Stores, Food Services/Vending/ Small Grocery, Mass Merchandize, Drug Stores and Others (includes corresponding Graph/Chart).....III-10
Advertising Activity in the Recent Past.....III-10
Table 34: Advertising Expenditures of Top Sports Beverage Brands in the US (2000 & 2001) – Percentage Share Breakdown for Gatorade, Powerade, and Others (includes corresponding Graph/Chart).....III-10
1$150
   Table 35: Sports Beverage Advertising Expenditure by Media in the US (2001) – Network TV, Outdoor, Magazine, News Paper, Spot TV, Syndicated TV, Cable TV, Radio & Overall Media (US$ ‘000).....III-11

Table 36: Percentage Breakdown of Advertising Expenditure of Leading Energy Drinks Brands in the US - Red Bull, SoBe Adrenaline, Rush, Twinlab Energy Fuel, and Others for 2001 (includes corresponding Graph/Chart).....III-11
Health and Fitness Activities.....III-11
Baby Boomers Seek an Active Lifestyle.....III-11
Teens’ Participation in Sports.....III-11
Highlights of Teen and Pre-Teen Sports Participation during 1990 – 2000.....III-11
1$150
   Favorite Sports Activities of 7-11 and 12-17 Age Groups.....III-12
Favorite Sports Activities of the 55+ Age Group: 2001(In terms of Frequency of
  Participation).....III-12
1$75
   Product Launches.....III-1311$575
   Strategic Corporate Developments.....III-243$225
   Select Players.....III-273$225
   B. Market Analytics.....III-30
Table 37: US Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-30
1$150
   Table 38: US Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-31

Table 39: US 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-31
1$150
  2. Canada.....III-323 $250  
   A. Market Analysis.....III-32
Current and Future Analysis.....III-32
Distribution Analysis.....III-32
Product Launches.....III-32
1$75
   B. Market Analytics.....III-33
Table 40: Canadian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-33
1$150
   Table 41: Canadian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-34

Table 42: Canadian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-34
1$150
  3. Japan.....III-355 $400  
   A. Market Analysis.....III-35
Current and Future Analysis.....III-35
Sports Drinks.....III-35
Table 43: Leading Sports Drink Companies in Japan (2003-2005): Market Share Breakdown for Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory Foods, DyDo Drinco, and Others (includes corresponding Graph/Chart).....III-35
1$150
   Energy Drinks.....III-36
Brand Power.....III-36
Product Launches.....III-36
Strategic Corporate Development .....III-36
1$75
   Key Players.....III-371$75
   B. Market Analytics.....III-38
Table 44: Japanese Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-38
1$150
   Table 45: Japanese Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-39

Table 46: Japanese 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-39
1$150
  4. Europe.....III-4010 $775  
   A. Market Analysis.....III-40
Market Overview.....III-40
Energy and Sports Drinks Market.....III-40
1$75
   Table 47: Per Capita Consumption of Energy Drinks in Europe in Select Countries- In Liters Per Person (2005) (includes corresponding Graph/Chart).....III-41
Sports Drinks.....III-41
Table 48: Leading Brands in the Western European Sports Drinks Market (2003-2005) – Market Share Breakdown by Volume Sales for Gatorade, Powerade, Lucozade, Aquarius, Isostar, and Others (includes corresponding Graph/Chart).....III-41
1$150
   Current and Future Analysis.....III-42
Product Launches in the Recent Past.....III-42
2$150
   Developments in the Recent Past.....III-44
Select European Players.....III-44
2$150
   B. Market Analytics.....III-46
Table 49: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-46
1$150
   Table 50: European Long-term Projections for Sports and Energy Drinks by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-471$150
   Table 51: European Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-48

Table 52: European Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-48
1$150
   Table 53: European 10-Year Perspective for Sports and Energy Drinks by Geographic Region- Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....III-49

Table 54: European 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-49
1$150
  4a. France.....III-502 $175  
   Market Analysis.....III-50
Table 55: French Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-50
1$150
   Table 56: French Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-51

Table 57: French 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-51
1$150
  4b. Germany.....III-522 $175  
   Market Analysis.....III-52
Table 58: German Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-52
1$150
   Table 59: German Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-53

Table 60: German 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-53
1$150
  4c. Italy.....III-542 $175  
   Market Analysis.....III-54
Table 61: Italian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-54
1$150
   Table 62: Italian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-55

Table 63: Italian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-55
1$150
  4d. The United Kingdom.....III-564 $375  
   A. Market Analysis.....III-56
Current and Future Analysis.....III-56
Market Overview.....III-56
Table 64: UK Sports and Energy Drinks Market (1999-2004): Advertising Expenditure on Energy and Stimulant Drinks (In £ 000’s) (includes corresponding Graph/Chart).....III-56

Table 65: UK Energy Drinks Market (2004): Percentage Breakdown of Leading Brands- Red Bull, Lucozade Energy, and Others (includes corresponding Graph/Chart).....III-56
1$150
   Product Launches .....III-57
Strategic Corporate Development.....III-57
1$75
   B. Market Analytics.....III-58
Table 66: UK Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-58
1$150
   Table 67: UK Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding graph/Chart).....III-59

Table 68: UK 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-59
1$150
  4e. Spain.....III-602 $175  
   Market Analysis.....III-60
Table 69: Spanish Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-60
1$150
   Table 70: Spanish Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-61

Table 71: Spanish 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-61
1$150
  4f. Russia.....III-623 $325  
   A. Market Analysis.....III-62
Current and Future Analysis.....III-62
Energy Drinks Market.....III-62
Table 72: Leading Brands in the Russian Energy Drinks Market (2004 & 2005) – Market Share Breakdown for Adrenaline Rush, Red Devil, Red Bull, and Other Brands (includes corresponding Graph/Chart).....III-62
1$150
   B. Market Analytics.....III-63
Table 73: Russian Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-63
1$150
   Table 74: Russian Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-64

Table 75: Russian 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-64
1$150
  4g. Rest of Europe.....III-652 $175  
   A. Market Analysis.....III-65
Current and Future Analysis.....III-65
Austria.....III-65
Bulgaria.....III-65
B. Market Analytics.....III-65
Table 76: Rest of Europe Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-65
1$150
   Table 77: Rest of Europe Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-66

Table 78: Rest of Europe 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-66
1$150
  5. Asia-Pacific.....III-677 $475  
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Australasia .....III-67
China.....III-67
New Zealand.....III-67
Table 79: Popular Energy Drinks in New Zealand (2000): Market Share Breakdown of Frucor and Others.....III-67
1$150
   Product Launches.....III-682$150
   Strategic Corporate Developments.....III-701$75
   Key Players.....III-711$75
   B. Market Analytics.....III-72
Table 80: Asia-Pacific Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-72
1$150
   Table 81: Asia-Pacific Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-73

Table 82: Asia-Pacific 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-73
1$150
  6. Latin America.....III-743 $275  
   A. Market Analysis.....III-74
Current and Future Analysis.....III-74
Brazil.....III-74
Table 83: Leading Energy Drink Brands in Brazil (Historic Data for 2001): Market Share Breakdown for Red Bull, NRG Trading, Flying Horse, and Others (includes corresponding Graph/Chart).....III-74
1$150
   B. Market Analytics.....III-75
Table 84: Latin American Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-75
1$150
   Table 85: Latin America Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-76

Table 86: Latin American 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-76
1$150
  7. Rest of World.....III-773 $450  
   A. Market Analysis.....III-77
Current and Future Analysis.....III-77
South Africa.....III-77
Table 87: Popular Sports Drinks in South Africa (2000): Market Share Breakdown by Sales Revenue for Powerade, Game's, Energade, Lucozade, and Others (includes corresponding Graph/Chart).....III-77
Developments in the Recent Past.....III-77
1$150
   B. Market Analytics.....III-78
Table 88: Rest of World Recent Past, Current & Future Analysis for Sports and Energy Drinks by Product Segments- Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-78
1$150
   Table 89: Rest of World Long-term Projections for Sports and Energy Drinks by Product Segments - Sports Drinks and Energy Drinks Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-79

Table 90: Rest of World 10-Year Perspective for Sports and Energy Drinks by Product Segments - Percentage Breakdown of Dollar Sales for Sports Drinks and Energy Drinks Markets for Years 2003, 2008 & 2012.....III-79
1$150
IV. COMPETITIVE LANDSCAPE 109$995
    
  
Total Companies Profiled: 76 (including Division/Subsidiaries - 89)

Region/Country                 Players

The United States                 41
Canada                             1
Japan                              7
Europe                            27
     France                        3
     Germany                       4
     The United Kingdom            6
     Russia                        1
     Rest of Europe               13
Asia-Pacific (Excluding Japan)    12
Latin America                      1
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