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FUNCTIONAL FOODS AND DRINKS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Functional Foods and Drinks in US$ Million by the following Product Segments: Cereals and Grains, Beverages, Dairy Products, Snacks, and Other Functional Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. A seven-year historic analysis is also provided for these markets. The report profiles 367 companies including many key and niche players such as General Mills, Inc., Groupe Danone, Kellogg’s Company, Nestle, PepsiCo, The Coca-Cola Company, Unilever Group, and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1080
Price : $4500
Companies : 367
Pages : 870
Date : October 2010
Market Data Tables : 75

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 TABLE OF CONTENTS

  FUNCTIONAL FOODS AND DRINKS (Complete Report) Pages : 870   | $4500
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......14 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
Cereals and Grains.......3
  
   Beverages.......4
Dairy Products.......4
Snacks.......4
Other Functional Foods.......4
  
  2. INDUSTRY OUTLOOK........55 $395  
   Market Prelude........51$100
   Current and Future Analysis........6
Recession Tests Resilience of Functional Foods and Drinks Market........6
1$100
   Growth Drivers for Functional Foods........7
Increasing Aged Population........7
Joint and Eye Health: Future Promising Areas........7
Nutrition Science: An Evolutionary Proof........7
1$100
   Product Developments: Offer Escalating Growth Opportunities........8
Rising Sales in Functional Snacks & Confectionery Segment........8
Private Label – Aggressive Foray........8
1$100
   Targeted Nutrition – The Next Generation........9
1$100
  3. MARKET OVERVIEW........104 $495  
   Increasing Consumer Awareness........10
Cardiac and Digestive Health Products Dominate Functional Foods Market........10
Soy Foods & Beverages: A Boon........10
1$100
   Vitamin Enriched Products: Boosting Market Growth........11
Table 1: Global Market for Vitamins (2009): Percentage Breakdown of Value Sales by Vitamin Type – Vitamin E, Vitamin B-Group, Vitamin C, and Others (includes corresponding Graph/Chart)........11
Natural Vitamin E – A Cross-Sectional Exposition........11
1$350
   “Health Through Diet” – A Healthy Notation in Demand........12
Stumbling Blocks........12
Major Growth Delimiters........12
Market Makers – Players and Brands........12
1$100
   Leading Players in the Global Functional Food and Drink Market (Recent Past)........13
1$100
  4. FUNCTIONAL FOODS & DRINKS MARKET........146 $950  
   Functional Foods........14
Cereals and Grains........14
Breakfast Cereals........14
1$100
   Breads........15
Dairy Products........15
Snacks........15
1$100
   Bars........16
Condiments and Complimentary Meal Items........16
Functional Drinks........16
1$100
   Table 2: Global Functional Drinks Market (2008): Percentage Breakdown of Consumption (Volume) by Segment – Sports Drinks, Enriched Beverages, Energy Drinks and Nutraceuticals (includes corresponding Graph/Chart)........17
Regional Footage........17
Table 3: World Market for Functional Drinks (2008): Percentage Breakdown of Volume Sales in Select Geographic Markets(includes corresponding Graph/Chart)........17
1$350
   Sports Drinks Market........18
Table 4: World Market for Sports Drinks (2008): Percentage Share Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)........18
Energy Drinks Market........18
Table 5: World Market for Energy Drinks (2008): Percentage Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart)........18
1$350
   Popular Brands........19
Table 6: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rock star, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others (includes corresponding Graph/Chart)........19
Enhanced Drinks Market........19
Nutraceutical Drinks Market........19
Well-Known Brands........19
1$350
  5. TRENDS AND TREND SETTERS........2010 $950  
   Functional Food Paradox: Leading to Market Consolidation........20
‘New’ is the Buzzword........20
1$100
   Daily Dose Packaging System – Prominent Distributing Method........21
Recognition of Coffee as Functional Food........21
1$100
   PUFA – A Part of Regular Diet........22
“Heart Health” Growing on a Healthy Note........22
Functional Foods Strikes Customer Market........22
1$100
   Gut Health – Dominant in Japan and Europe........23
Complementary Affair – Probiotics and Dairy........23
A Promising Future in Cosmetic Care........23
Regional Preferences Affect Market........23
1$100
   Scope of Other Sectors in the Functional Foods Market........24
Research & Development: Determines the Future of Functional Foods........24
Organic Functional Foods – Crossover of Organics and Functional Foods........24
1$100
   Functional Food – Key Player in Reducing Weight........25
Performance Products Sought to Enhance Lifestyle........25
Emergence of “Second Division” Health Concerns........25
1$100
   Trends by Sector........26
Cereals and Breads........26
Breads – Most Profitable Product........26
Dairy Foods........26
Probiotics Add Flavor to Dairy Drinks........26
Beverages........26
Functional Drinks Move to Mainstream........26
Drinks to Pep Up Mood........26
1$100
   Functional Beverages for Children Register Significant Growth........27
Functional Drinks Steer Soft Drinks Growth........27
Japanese Notion “Health Through Food” Guides Market........27
Herbal Drinks – Value Added Second Generation Product........27
1$100
   Nutrient Enhanced Drinks Stimulate Consumer Appetite........28
Smooth Sailing for Functional Smoothies........28
Functional Drinks – A Prospective Field for PET Packers........28
From Soy to Rice: Non-Dairy Drinks Milking the Market........28
Popular Ingredients........28
1$100
   Energy Shots – The Latest Buzz in Energy Drinks........29
Snacks........29
Functional Snacks – Emerging Winner........29
Health Claims on Snacks – Opportunity Galore........29
Functional Confections Catch On – Prosperity on Cards........29
1$100
  6. ISSUES, CONCERNS AND OPPORTUNITIES........303 $295  
   Regulation Issues........30
Are Functional Foods Really what we Need?........30
Consumer Welfare Organizations Pin Down on Functional Foods – While Some Condemn,
  Others Commend........30
1$100
   Key Challenges to the Makers of Functional Foods........31
Issues Overlooked by Manufacturers and Marketers of Functional Foods........31
1$100
   Issues in Probiotics Market........32
1$100
  7. PRODUCT OVERVIEW........3326 $1950  
   Definition of Functional Foods........331$100
   Extraction of Functional Foods........34
From Plant Sources........34
1$100
   From Animal Sources........351$100
   History of Functional Foods........36
Consumer Expectations from Functional Foods........36
1$100
   Dividing Catalyst for Functional Foods........37
Nutraceutical........37
Fortified Foods........37
Medical Foods........37
1$100
   Dietary Supplements........38
Safety Matters........38
1$100
   Absence of Regulations Leads to Safety Concerns........39
Classification of Functional Foods........39
1$100
   Cereals and Grains........40
Breakfast Cereals........40
Breads........40
Dairy Products........40
1$100
   Margarine and Spreads........41
Yogurts........41
Milk Products........41
1$100
   Other Dairy Products........42
Beverages........42
Tracing the Emergence of New Age Alternative Drinks........42
Classification of New Age Functional Drinks........42
1$100
   Sports Drinks........43
Energy Drinks........43
Are Sports and Energy Drinks Synonymous?........43
Enriched Drinks........43
1$100
   Nutraceutical Drinks........44
Dairy Drinks........44
Fruit Drinks........44
Herbal Drinks........44
1$100
   Nutrient Enhanced Tea........45
Other Drinks........45
Snacks........45
Bars........45
1$100
   Ingredient Profile for Meal Replacement Bars, High-Protein or Bodybuilding Bars and
  Weight Loss or Diet Bars........46
Energy Bars........46
Ingredient Profile for Energy Bars........46
1$100
   Nutrition Bars........47
Ingredient Profile for Nutrition Bars........47
Candy and Gums........47
Other Confections........47
Other Functional Foods........47
1$100
   Ingredient Classification........48
Dietary Fiber........48
Fibersol-2........48
List of Sources Rich in Dietary Fiber and their Potential Health Benefits........48
1$100
   Probiotics and Prebiotics........49
List of Sources Rich in Probiotics and Prebiotics and their Potential Health
  Benefits........49
Omega-3 Fatty Acids........49
List of Sources Rich in Omega-3 Fatty Acids and their Potential Health
  Benefits........49
1$100
   Proteins........50
Soy Protein........50
List of Sources Rich in Soy Protein and their Potential Health Benefits........50
Whey Protein........50
List of Sources Rich in Whey Protein and their Potential Health Benefits........50
1$100
   Amino Acids........51
List of Sources Rich in Amino Acids and their Potential Health Benefits........51
Botanicals........51
1$100
   List of Herbs, Spices, and Fruits and Vegetable Compounds and their Potential Health
  Benefits........52
Vitamins and Minerals........52
1$100
   List of Vitamins and Minerals and their Potential Health Benefits........53
Other ingredients........53
List of Antioxidants and their Potential Health Benefits........53
1$100
   Caffeine........54
Sugar........54
Carbohydrates........54
Trends Influencing Ingredient Market........54
Ingredient Sector Flutters on Functional Foods Fad........54
Probiotics Zoom Ahead........54
Soy Foods – Boon to Women........54
1$100
   Lycopene Rich Tomatoes – A Natural Functional food........55
PUFA, Phytosterols, Probiotics and Soy Products – Healthy Stuff........55
Functional Foods – Applications........55
Heart Health........55
1$100
   Food Components and Heart Health Benefit(s)........56
Cancer Prevention........56
Gut Health........56
1$100
   Bone Health........57
Immune Health........57
Oral/Dental Health........57
Physical Performance Enhancers........57
1$100
   Mental Performance Enhancers........58
Other Areas of Application........58
1$100
  8. REGULATORY ENVIRONMENT........593 $295  
   What is a Health Claim?........59
Few Authorized Health Claims........59
FFDCA Classification of Foods........59
1$100
   Classification of Foods by FDA........60
2$200
  9. PRODUCT INNOVATIONS/INTRODUCTIONS........626 $495  
   Kashi Company Launches Golean Crisp Cereals........62
Sara Lee Introduces New Bread with DHA Omega-3........62
Anlit Advanced Nutrition and Danisco Introduced Probiotic Yogurt Bears........62
Verdure Sciences Launches POMELLA® FG for Functional Foods........62
NGIL Launches Collagen Peptide........62
Nestle Introduces Nestle BEAUTY Bar Drinks........62
1$100
   SoZo Global Launches New Functional Beverage........63
Forbes Medi-Tech Unveils New Pineapple Juice........63
Cooperativa Colanta to Roll Out Raisio’s Benecol Collection in Colombia........63
Future Group to Introduce Ten to Fifteen Brands per Year........63
1$100
   KavaZen® Unveils Functional Drinks........64
Tipco Foods and Suntory Launches New Japanese Functional Drink........64
Avatar Corporation Releases ProEssential Omega-3 Flax Functional Food
  Ingredients........64
Kellogg’s Launches New Special K® Bars for Women........64
Fiave Introduces New Yogurt Drink........64
1$100
   Valio Rolls Out New Functional Yoghurt Drink........65
Coca-Cola North America Rolls Out Iced Coffee in the US........65
General Mills Develops New Yogurt Drink with Omega-3 DHA for Kids........65
General Mills Rolls Out New Breakfast Cereal........65
Kellogg Releases New Sandwich Cookie........65
General Mills Partners with Curves International to Introduce New Products........65
1$100
   ITC Launches Snack Food........66
XELR8 Holdings Introduces BAZI™........66
Disney and General Mills Unveil New Cereals........66
Frito-Lay Unveils New Vegetable and Fruit Snacks........66
Coca-Cola Introduces Damla in Turkey........66
Kellogg's® Introduces New Rice Krispies®........66
1$100
   Leading Brands Rolls Out Functional Beverages........67
Tesco Introduces Reducol Featured Yogurt Drink........67
PepsiCo Rolls Out SoBe Life Water........67
Kellogg Expands Keebler® Toasteds® Line........67
1$100
  10. RECENT INDUSTRY ACTIVITY........687 $595  
   Atlantic Grupa to Acquire Droga Kolinska........68
Kraft Foods Takes Over Cadbury plc........68
PepsiCo to Acquire Complete Stake in Serm Suk........68
Medisun Pharmaceutical JSC Divests Stake to DHG........68
1$100
   BioGaia Inks Dealership Agreement with NIPPON ACCESS........69
Nestlé Forays into Clinical Nutritional Business through Acquisition of
  Vitaflo........69
GlaxoSmithKline and Uni-President China Holdings Ink Agreement........69
Bunge Acquires Margarine Business of Raisio........69
1$100
   Otsuka Pharmaceuticals to Take Over Nutrition & Santé........70
Kyowa Hakko Food Specialties Merges with Kirin Food-Tech........70
Himalya International to Establish Production Facility in India........70
Hangzhou Tianmushan to Acquire Xinfu Pharmaceutical Factory from Zhejiang
  Hangzhou........70
BAIL to Foray into Functional Foods Business........70
1$100
   Ralcorp Holdings to Take Over Kraft Foods’ Post Cereals Business' Assets........71
Kraft Foods to Sell Biscuits and Chocolate Brands to Comply with Regulatory
  Requirements........71
Gourmetceuticals Collaborates with Curamedics Pharmaceuticals........71
Forbes Medi-Tech Sells Pharma Assets and Business Unit to Transition
  Therapeutics........71
1$100
   NBTY Takes Over Julian Graves........72
Olympus Partners Buys Out Ann's House of Nuts........72
Nutripure Beverages to Take Over XND Technologies........72
Ospraie Management Takes Over ConAgra Trade Group........72
Kellogg Snaps Up United Bakers........72
New Life Scientific Takes Over EBR Wellness Products........72
1$100
   WGL Entertainment Purchases Heathrow Enterprises........73
PepsiCo and Strauss Group Establish Joint Venture In North America........73
Coca-Cola and illycaffè Establish International Joint Venture........73
Coca-Cola Agrees to Buy 40% Interest in Honest Tea........73
Pepsi to Acquire Three-Fourths Stake in JSC Lebedyansky........73
1$100
   Unilever to Take Over Inmarko’s Ice Cream Business in Russia........74
Ruchi Soya Forms Technology Deal with NutriJoy of the US........74
Lion Corporation to Foray into Functional Foods Market........74
PepsiCo Decides to Take Over Bulgarian Branded Nuts and Seeds Business........74
1$100
  11. STRATEGIC CORPORATE DEVELOPMENTS IN THE RECENT PAST – A PERSPECTIVE BUILDER....7510 $950  
   PepsiCo and Unilever Agree to Expand Their Global Partnership........75
Nestlé Acquires Gerber........75
Coca-Cola Purchases Glacéau........75
Coca-Cola and Coca-Cola Enterprises Ink Distribution Deal with Campbell Soup........75
1$100
   Coca-Cola And Nestlé Revise their BPW Joint Venture........76
Pepsi Buys Balance Stake in Ukrainian Leading Juice Maker........76
Unilever Divests Boursin........76
Nestlé Forms Strategic Alliance with Pierre Marcolini........76
PepsiCo Launches Frappuccino®Coffee in China........76
1$100
   Nestlé Inaugurates New Milk Factory in China........77
Avesta Good Earth to Establish Production Unit in South Indian City........77
Sudzucker Establishes Functional Food Group........77
PepsiCo Agrees to Buy Brazilian Snack Business........77
Glanbia Purchases Small Functional Foods Business in Canada........77
Neptune Technologies & Bioressources and Yoplait to Jointly Develop New Functional
  Dairy Foods........77
1$100
   Unilever Indonesia to Acquire fruit-based Drinks Brand........78
Ajinomoto Acquires Balance Stake in Health Drinks Producer........78
Yakult Honsha Commences Sales of Bifiene Milk Drink in Europe........78
Danone Sells Biscuit and Cereal Products Business........78
Nestlé Closes the Take Over of Novartis Medical Nutrition........78
Unilever Inks Deal to Establish Joint Venture to Handle Heart-Health Brands in
  Brazil........78
PepsiCo to Build Second Snack Unit in Russia........78
1$100
   Danone Forays into Thai Fresh Dairy Food Market........79
Ralcorp to Purchase Bloomfield........79
Coca Cola Acquires San Miguel’s Stake in CCBPI........79
Alpha Baking Acquires Natural Ovens........79
Canada Bread Takes Over Patisserie Chevalier........79
1$100
   Groupe DANONE Gets Full Control Over CAD........80
Goodman Fielder Purchases Copperpot........80
Land O’Lakes Signs an Agreement with Saputo........80
Groupe DANONE and Alqueria Join Hands........80
Nestle Launches Largest Milk Facility in Pakistan........80
Nestle Purchases Novartis Business........80
1$100
   CPW Acquires Uncle Tobys’ Cereal Business........81
TRAC Financial Agrees to Take Over Minority Stake in Frappio........81
Sunset Brands to Acquire Business of Lifeforce Labs........81
Godrej Beverages Acquires Nutrine........81
Tata Group Acquires 30% Stake in Energy Brands........81
Coca Cola Acquires Majority Stake in KBL........81
1$100
   Frutarom Takes over Acatris Health........82
Groupe DANONE Acquires JSC Molochnyi Zavod........82
PepsiCo Buys Star Foods........82
Kerry Group Purchases Nuvex Ingredients........82
Cognis Deutschland Buys Napro Pharma........82
PepsiCo Acquires IZZE Beverage........82
1$100
   Unilever Divests Frozen Foods Business........83
Arla Acquires Tholstrup Cheese........83
PepsiCo Buys Ardea........83
Beverage Partners Worldwide Concentrates on Black Tea........83
Yakult Honsha and Kirin Brewery Set Up a Joint Venture........83
General Mills Inks Pact with Bravo!........83
1$100
   Pacific Health Receives Patent for Accelerade........84
Symrise Acquires Kaden Biochemicals........84
Novartis Divests Nutrition & Santé Unit........84
1$100
  12. FOCUS ON SELECT GLOBAL PLAYERS........853 $295  
   General Mills, Inc. (USA)........85
Groupe Danone (France)........85
Kellogg’s Company (USA)........85
Nestlé (Switzerland)........85
1$100
   PepsiCo (USA)........86
The Coca-Cola Company (USA)........86
Unilever Group (The Netherlands)........86
1$100
   Yakult Honsha Co., Ltd. (Japan)........87
1$100
  13. GLOBAL MARKET PERSPECTIVE........88   
   Table 7: World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........881$350
   Table 8: World Historic Review for Functional Foods and Drinks by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........891$350
   Table 9: World 11-Year Perspective for Functional Foods and Drinks by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........901$350
   Table 10: World Recent Past, Current & Future Analysis for Cereals and Grains by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........911$350
   Table 11: World Historic Review for Cereals and Grains by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........921$350
   Table 12: World 11-Year Perspective for Cereals and Grains by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........931$350
   Table 13: World Recent Past, Current & Future Analysis for Dairy Products by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........941$350
   Table 14: World Historic Review for Dairy Products by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........951$350
   Table 15: World 11-Year Perspective for Dairy Products by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........961$350
   Table 16: World Recent Past, Current & Future Analysis for Beverages by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........971$350
   Table 17: World Historic Review for Beverages by Geographic Region – USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........981$350
   Table 18: World 11-Year Perspective for Beverages by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........991$350
   Table 19: World Recent Past, Current & Future Analysis for Snacks by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1001$350
   Table 20: World Historic Review for Snacks by Geographic Region – USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1011$350
   Table 21: World 11-Year Perspective for Snacks by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........1021$350
   Table 22: World Recent Past, Current & Future Analysis for Other Functional Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1031$350
   Table 23: World Historic Review for Other Functional Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1041$350
   Table 24: World 11-Year Perspective for Other Functional Foods by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........105
1$350
  14. THE UNITED STATES........10623 $2950  
   A. Market Analysis........106
Current & Future Analysis........106
Recession Hits Functional F&B Market........106
1$100
   Fact File for the US Functional Foods and Drinks Market........107
Functional Foods for Children – Larger Scope........107
1$100
   Factors Driving Growth........108
Factors Restraining Growth........108
1$100
   Leading Players and Brands – Sports and Energy Drinks........109
Table 25: Leading Players in the US Functional Drinks Market (2008): Percentage Breakdown of Value Sales for PepsiCo, Red Bull, Coca-Cola, and Others (includes corresponding Graph/Chart)........109

Table 26: Market Shares of Leading Energy Drinks in the US (2006): Percentage Breakdown of Value Sales for Red Bull, Monster Energy, Rockstar, SoBe Adrenaline Rush, Amp, SoBe No Fear, Full Throttle and Others (includes corresponding Graph/Chart)........109

Table 27: Market Shares of Leading Sports Brands in the US (2005): Percentage Breakdown by Sales for Gatorade, Powerade, Capri Sun Sport and Private Label (includes corresponding Graph/Chart)........109
1$350
   Table 28: Market Shares of Leading Sports Drinks in the US (2006): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart)........110
Functional Foods Market........110
Protein Ingredients Market........110
1$350
   Table 29: Protein Ingredient Market in the US (2009): Percentage Breakdown of Value Sales by Ingredient Type – Soy Proteins, Whey Proteins, Caseins, Gelatin, Egg Proteins, and Wheat Gluten (includes corresponding Graph/Chart)........111
US Mineral Fortification Market........111
Table 30: Mineral Fortification Market in the US (2009): Percentage Breakdown of Value Sales for Fortified Mineral Type – Calcium, Iron, and Magnesium (includes corresponding Graph/Chart)........111
Functional Drinks Market........111
1$350
   Reaching the Mainstream........112
Sports and Performance Beverages........112
Fresh Fruit Juices and Herbal Drinks........112
1$100
   Energy Drinks........113
Soy........113
Tea........113
1$100
   Tea Market Set to Roar........114
Enhanced Water........114
Market Trends........114
Functional Foods Increases Demand for Supplements........114
1$100
   Consumer Health Concerns – Major Target Areas........115
Heart Health – A Major Area of Concern for Americans........115
Anxiety and Stress Relieving Products Surge in Demand........115
1$100
   Teens Taste for Functional Drinks – Gateway to New “Youth Market’........116
Baby Boomers – A Prime Target for Functional Food Makers........116
Functional Food for Women – A Potential Niche........116
Soya – New Protein Favorite for Americans........116
1$100
   Energy Bars – A Favorite of Outdoor Active Consumer........117
Good Times Ahead for Margarines........117
Functional Bar Breaks All Bars........117
Dairy Products Finally Find Appeal with Americans........117
1$100
   Moving to Mainstream – Energy Bars Energize Souls and Sales........118
Busy Birds Do Brisk Business for Brews........118
Consumer Confusion Slacks Sales at Drug Stores........118
A Study of American Functional Food Consumer........118
1$100
   Health Concerns Among American Consumers........119
An Insight into How ‘Good for You’ Functional Foods Turned Into ‘Bad for You’
  Foods........119
1$100
   Distribution Network........120
Regulatory Environment........120
Food and Drug Administration (FDA)........120
1$100
   Consumer Health Information for Better Nutrition Initiative (CHIBNI)........1211$100
   Dietary Supplement Health and Education Act (DSHEA)........122
Functional Foods and Dietary Supplements: Comparison of Regulations........122
1$100
   Federal Trade Commission (FTC)........123
Nutrition Labeling and Education Act (NLEA)........123
1$100
   FDA Modernization Act (FDAMA)........124
Federal Food, Drug and Cosmetic Act (FDCA)........124
1$100
   Generally Recognized As Safe (GRAS)........1251$100
   B. Market Analytics........126
Table 31: US Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........126
1$350
   Table 32: US Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1271$350
   Table 33: US 11-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........128
1$350
  15. CANADA....1295 $950  
   A. Market Analysis........129
Current & Future Analysis........129
Functional Foods and Drinks Market........129
Growth Drivers........129
Research & Development........129
1$100
   Regulatory Environment........130
Definition........130
Food and Drugs Act and Health Canada........130
1$100
   Natural Health Product Regulations........131
B. Market Analytics........131
Table 34: Canadian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........131
1$350
   Table 35: Canadian Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1321$350
   Table 36: Canadian 11-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........133
1$350
  16. JAPAN........1347 $950  
   A. Market Analysis........134
Current & Future Analysis........134
Outlook........134
Functional Foods and Drinks Market........134
1$100
   Growth Drivers........1351$100
   Functional Beverages Brim in Japan........136
Eyeing the Elders – Next Best Target for Japanese Food Makers........136
Functional Drinks – Under a Spate of Bother........136
1$100
   Regulatory Environment........137
Definition........137
FOSHU (Foods For Specified Health Uses)........137
FOSHU Approved Functional Food Products........137
1$100
   B. Market Analytics........138
Table 37: Japanese Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........138
1$350
   Table 38: Japanese Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1391$350
   Table 39: Japanese 11-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........140
1$350
  17. EUROPE........14112 $2450  
   A. Market Analysis........141
Current & Future Analysis........141
Functional Foods and Drinks Market in Europe........141
1$100
   Changing Demographics to Propel Market Growth........142
Market for Enzymes in Food Applications........142
Protein Ingredient Market in Europe........142
1$100
   Table 40: Protein Ingredient Market in Europe (2004-2006): Percentage Breakdown of Value Sales by Ingredient Type – Milk Protein, Gelatin, Fish Protein, Soya Protein, Gluten, Egg Protein, Single Cell Yeasts, Meat Protein, Pulse Protein, and Others (includes corresponding Graph/Chart)........143
Functional Drinks Market........143
1$350
   Table 41: Functional Drinks Market in Western Europe (2009): Percentage Breakdown of Volume Sales by Product Segment – Enriched Drinks, Sports Drinks, Energy Drinks, and Nutraceutical (includes corresponding Graph/Chart)........144
Growth Drivers........144
Growth Restraints........144
Market Trends........144
Changing Attitudes to Help Sales Heave........144
1$350
   Yogurts – Driven by Innovation........145
Sports Drinks Lack Sporting Appeal with Europeans........145
Dairy: The Dearest for Europeans........145
Heart Health – The New Functional Dairy Target........145
1$100
   Europeans Gain Flavor to Nutraceutical Drinks........146
Leading Players – Foods and Drinks........146
Leading Players and Brands in the European Functional Foods and Drinks
  Market........146
Regulatory Environment........146
1$100
   B. Market Analytics........147
Table 42: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Region/ Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........147
1$350
   Table 43: European Historic Review for Functional Foods and Drinks by Region/Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1481$350
   Table 44: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment –Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1491$350
   Table 45: European Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1501$350
   Table 46: European 11-Year Perspective for Functional Foods and Drinks by Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........1511$350
   Table 47: European 11-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........152
1$350
  17a. FRANCE........1536 $950  
   A. Market Analysis........153
Current & Future Analysis........153
Functional Foods Market........153
Functional Drinks Market........153
1$100
   Market Trends........154
Risk of Disease(s) – Fuels Functional Foods Sales........154
French Favor Low Cholesterol........154
All The Way It’s a Probiotics Market........154
1$100
   High Incidence of ‘Bad’ Cholesterol Pumps Sales of Functional Fats........155
Taste Tops Need for Nutrition and Health Hazards........155
BSE Crisis and Misleading Claims Keep French Off the Functional Foods
  Shelves........155
Most Desired Health Claims........155
1$100
   B. Market Analytics........156
Table 48: French Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Beverages, Dairy Products, Snacks and Other Functional Foods Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........156
1$350
   Table 49: French Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1571$350
   Table 50: French 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........158
1$350
  17b. GERMANY........1595 $950  
   A. Market Analysis........159
Current & Future Analysis........159
Functional Foods and Drinks Market........159
Growth Drivers........159
Growth Restraints........159
1$100
   Market Trends........160
Functional Breads Receive Optimistic Response........160
Dairy Dreams Come True in the German Market........160
Functional Drinks – A Fragmented Market in Germany........160
Health and Convenience are Not Enough for Germans........160
1$100
   B. Market Analytics........161
Table 51: German Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........161
1$350
   Table 52: German Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1621$350
   Table 53: German 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........163
1$350
  17c. ITALY........1644 $950  
   A. Market Analysis........164
Current & Future Analysis........164
Foods Tasting Insipid Receive Bad Response........164
1$100
   B. Market Analytics........165
Table 54: Italian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........165
1$350
   Table 55: Italian Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1661$350
   Table 56: Italian 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........167
1$350
  17d. THE UNITED KINGDOM........1687 $950  
   A. Market Analysis........168
Current & Future Analysis........168
Functional Foods and Drinks Market........168
Growth Drivers........168
1$100
   Growth Restraints........169
Market Trends........169
Functional Confectionery – Riding on Growing Health Awareness........169
Yogurts Pep Up Functional Food Market........169
Functional Food Consumers to Grow in Number........169
1$100
   Britons Beseech for Energy Boosters........170
Baby Boomers........170
‘Calcium-Enriched’ Waters and Juices – The Market Makers........170
Rising Health Concerns Make Consumers Clamor for Functional Foods........170
Vegan Diet to Influence Functional Foods Sales........170
1$100
   Gut Health Gains Prominence........171
Opportunities in the Unexplored Niche Products Market........171
Regulatory Environment........171
1$100
   B. Market Analytics........172
Table 57: UK Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........172
1$350
   Table 58: UK Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1731$350
   Table 59: UK 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........174
1$350
  17e. SPAIN........1754 $950  
   A. Market Analysis........175
Current & Future Analysis........175
An Overview of Spanish Functional Foods and Drinks Market........175
1$100
   B. Market Analytics........176
Table 60: Spanish Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........176
1$350
   Table 61: Spanish Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1771$350
   Table 62: Spanish 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........178
1$350
  17f. REST OF EUROPE........1796 $950  
   A. Market Analysis........179
Current & Future Analysis........179
Overview of Select Markets........179
Austria........179
Functional Foods and Drinks Market........179
Functional Beverages – An Austrian Preference........179
Distribution Network........179
1$100
   Finland........180
Functional Foods Market........180
Regulatory Environment........180
Ireland........180
1$100
   Russia........181
Growing Popularity of Functional Confections & Snacks........181
1$100
   B. Market Analytics........182
Table 63: Rest of Europe Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........182
1$350
   Table 64: Rest of Europe Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1831$350
   Table 65: Rest of Europe 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........184
1$350
  18. ASIA-PACIFIC........1855 $950  
   A. Market Analysis........185
Current & Future Analysis........185
Market Overview........185
Australia........185
China........185
1$100
   India........186
Korea........186
Thailand........186
Functional Beverage Market Surging at Impressive Rate........186
1$100
   Table 66: Market Share of Leading Functional Drinks Brands in Thailand (2009) (includes corresponding Graph/Chart)........187
B. Market Analytics........187
Table 67: Asia-Pacific Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........187
1$350
   Table 68: Asia-Pacific Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1881$350
   Table 69: Asia-Pacific 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........189
1$350
  19. LATIN AMERICA........1904 $950  
   A. Market Analysis........190
Current & Future Analysis........190
Brazilian Functional Foods Market........190
Overview of Mexican Market........190
1$100
   B. Market Analytics........191
Table 70: Latin American Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........191
1$350
   Table 71: Latin American Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1921$350
   Table 72: Latin American 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........193
1$350
  20. REST OF WORLD........1943 $950  
   Market Analysis........194
Table 73: Rest of World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........194
1$350
   Table 74: Rest of World Historic Review for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1951$350
   Table 75: Rest of World 11-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........1961$350
COMPETITION 659$995
  
Total Companies Profiled: 367 (including Divisions/Subsidiaries - 413)

Region/Country                 Players


The United States                164   
Canada                            15
Japan                             15
Europe                           143
     France                       13
     Germany                      11
     The United Kingdom           34
     Italy                         6
     Spain                         5
     Rest of Europe               74
Asia-Pacific (Excluding Japan)    70
Middle East                        2
Africa                             4
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