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  FUNCTIONAL FOODS AND DRINKS
A Global Strategic Business Report

This report analyzes the worldwide markets for Functional Foods and Drinks in US$ Million. The major product segments analyzed are Cereals and Grains, Beverages, Dairy Products, Snacks, and Other Functional Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 368 companies including many key and niche players worldwide such as General Mills, Inc., Groupe Danone, Kellogg’s Company, Nestle, PepsiCo, The Coca-Cola Company, Unilever Group, and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1080  PAGES:    751
PRICE:    $3950  DATE:       May 2008
COMPANIES:  368  MARKET DATA TABLES:   186
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  FUNCTIONAL FOODS AND DRINKS (Complete Report) Pages : 751   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Cereals and Grains.....I-3
Beverages.....I-3
  
   Dairy Products.....I-4
Snacks.....I-4
Other Functional Foods.....I-4
  
II. EXECUTIVE SUMMARY93$2250
  1. Industry Outlook.....II-13 $300  
   Functional Foods and Drinks Market.....II-11$100
   Growth for Functional Foods.....II-2
Increasing Aged Population.....II-2
Joint and Eye-Health: Future Promising Areas.....II-2
Nutrition Science: An Evolutionary Proof.....II-2
1$100
   Potential Bioterrorism: Posing Threats.....II-3
Product Developments: Offer Escalating Growth Opportunities.....II-3
1$100
  2. Market Overview.....II-45 $500  
   Increasing Consumer Awareness.....II-4
Factors Contributing to the Growth of Functional Foods.....II-4
Soy Foods & Beverages: A Boon.....II-4
1$100
   Vitamin Enriched Products: Boosting Market Growth.....II-5
Table 1: Global market for Vitamins (2004-2006): Percentage Breakdown of Value Sales by Vitamin Type – Vitamin E, Vitamin B-Group, Vitamin C and Others (includes corresponding Graph/Chart).....II-5
Natural Vitamin E – A Cross-Sectional Exposition.....II-5
1$350
   “Health Through Diet” – A Healthy Notation in Demand.....II-6
Stumbling Blocks.....II-6
Major Growth Delimiters.....II-6
Market Makers – Players and Brands.....II-6
1$100
   Leading Players in the Global Functional Foods and Drinks Market (Recent Past).....II-7
2$200
  3. Functional Foods and Drinks Market.....II-97 $700  
   Functional Foods.....II-9
Cereals and Grains.....II-9
Breakfast Cereals.....II-9
1$100
   Breads.....II-10
Dairy Products.....II-10
Snacks.....II-10
Bars.....II-10
1$100
   Condiments and Complimentary Meal Items.....II-11
Functional Drinks.....II-11
Table 2: Global Functional Drinks Market (2008): Percentage Breakdown of Consumption (Volume) by Segment – Sports Drinks, Energy Drinks and Elixirs (includes corresponding Graph/Chart).....II-11
1$350
   Table 3: Global Bottled Water Market (2008): Percentage Breakdown of Consumption (Volume) by Segment – Still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, and Functional Bottled Water (includes corresponding Graph/Chart).....II-12

Table 4: Global Bottled Water Market (2006): Percentage Breakdown of Dollar Sales by Brand – Aquafina, Dasani, Poland Spring, Glaceau Vitaminwater, Propel, Arrowhead, Deer Park, Crystal Geyser, Nestle Pure Life and Others (includes corresponding Graph/Chart).....II-12
Regional Footage.....II-12
Sports Drinks Market.....II-12
1$350
   Table 5: World Market for Sports Drinks (2008): Percentage Share Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart).....II-13

Table 6: Leading Brands in the Global Sport Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales for Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart).....II-13
Energy Drinks Market.....II-13
1$350
   Table 7: World Market for Energy Drinks (2008): Percentage Breakdown of Dollar Sales in Select Geographic Markets (includes corresponding Graph/Chart).....II-14
Popular Brands.....II-14
Table 8: Leading Brands in the Global Energy Drinks Market (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Rock star, Monster Energy, SoBe Adrenaline Rush, Amp, SoBe No Fear and Others (includes corresponding Graph/Chart).....II-14
1$350
   Enhanced Drinks Market.....II-15
Nutraceutical Drinks Market.....II-15
Well-Known Brands.....II-15
1$100
  4. Trends and Trend Setters.....II-168 $800  
   Health, Convenience, Pleasure – Trends Affecting the Market.....II-16
Functional Food Paradox: Leading to Market Consolidation.....II-16
‘New’ is the Buzzword.....II-16
1$100
   Daily Dose Packaging System – Prominent Distribution Method.....II-17
Recognition of Coffee as Functional Food.....II-17
PUFA – A Part of Regular Diet.....II-17
1$100
   Functional Foods – A Gift for CVD Patients.....II-18
“Heart Health” Growing on a Healthy Note.....II-18
Functional Foods Strikes Consumer Market.....II-18
Gut Health – Dominant in Japan and Europe.....II-18
1$100
   Complementary Affair – Probiotics and Dairy.....II-19
A Promising Future in Cosmetic Care.....II-19
Regional Preferences Affect Market.....II-19
Scope of Other Sectors in the Functional Foods Market.....II-19
1$100
   Research & Development: Determines the Future of Functional Foods.....II-20
Organic Functional Foods – Crossover of Organics and Functional Foods.....II-20
Functional Food – Key Player in Reducing Weight.....II-20
Performance Products Sought to Enhance Lifestyle.....II-20
Emergence of “Second Division” Health Concerns.....II-20
1$100
   Trends by Sector.....II-21
Cereals and Breads.....II-21
Breads – Most Profitable Product.....II-21
Dairy Foods.....II-21
Probiotics Add Flavor to Dairy Drinks.....II-21
Beverages.....II-21
Functional Drinks Move to Mainstream.....II-21
Functional Drinks Steer Soft Drinks Growth.....II-21
1$100
   Japanese Notion “Health Through Food” Guides Market.....II-22
Herbal Drinks – Value Added Second Generation Product.....II-22
Nutrient Enhanced Drinks Stimulate Consumer Appetite.....II-22
Smooth Sail for Functional Smoothies.....II-22
Functional Drinks – A Prospective Field for PET Packers.....II-22
From Soy to Rice: Non-Dairy Drinks Milking the Market.....II-22
1$100
   Snacks.....II-23
Functional Snacks – Emerging Winner.....II-23
Health Claims on Snacks – Opportunity Galore.....II-23
Functional Confections Catch On – Prosperity on Cards.....II-23
1$100
  5. Issues, Concerns and Opportunities.....II-243 $300  
   Are Functional Foods Really what we Want?.....II-24
Consumer Welfare Organizations Pin Down on Functional Foods – While Some Condemn,
  Others Commend.....II-24
Key Challenges to the Makers of Functional Foods.....II-24
1$100
   Issues Overlooked by Manufacturers and Marketers of Functional Foods.....II-251$100
   Issues in Probiotics Market.....II-26
1$100
  6. Product Overview.....II-2725 $2500  
   Definition of Functional Foods.....II-271$100
   Extraction of Functional Foods.....II-28
From Plant Sources.....II-28
1$100
   From Animal Sources.....II-291$100
   History of Functional Foods.....II-30
Consumer Expectations from Functional Foods.....II-30
Dividing Catalyst for Functional Foods.....II-30
1$100
   Nutraceutical.....II-31
Fortified Foods.....II-31
Medical Foods.....II-31
Dietary Supplements.....II-31
1$100
   Safety Matters.....II-32
Absence of Regulations Leads to Safety Concerns.....II-32
1$100
   Classification of Functional Foods.....II-33
Cereals and Grains.....II-33
Breakfast Cereals.....II-33
1$100
   Breads.....II-34
Dairy Products.....II-34
Margarine and Spreads.....II-34
Yogurts.....II-34
1$100
   Milk Products.....II-35
Other Dairy Products.....II-35
Beverages.....II-35
Tracing the Emergence of New Age Alternative Drinks.....II-35
1$100
   Classification of New Age Drinks.....II-36
Sports Drinks.....II-36
Energy Drinks.....II-36
Are Sports and Energy Drinks Synonymous?.....II-36
1$100
   Enriched Drinks.....II-37
Nutraceutical Drinks.....II-37
Dairy Drinks.....II-37
Fruit Drinks.....II-37
Herbal Drinks.....II-37
1$100
   Nutrient Enhanced Tea.....II-38
Other Drinks.....II-38
Snacks.....II-38
Bars.....II-38
1$100
   Ingredient Profile for Meal Replacement Bars, High- Protein or Bodybuilding Bars and
  Weight Loss or Diet Bars.....II-39
Energy Bars.....II-39
Ingredient Profile for Energy Bars.....II-39
1$100
   Nutrition Bars.....II-40
Ingredient Profile for Nutrition Bars.....II-40
Candy and Gums.....II-40
Other Confections.....II-40
Other Functional Foods.....II-40
1$100
   Ingredient Classification.....II-41
Dietary Fiber.....II-41
Fibersol-2.....II-41
List of Sources Rich in Dietary Fiber and their Potential Health Benefits.....II-41
Probiotics and Prebiotics.....II-41
1$100
   List of Sources Rich in Probiotics and Prebiotics and their Potential Health
  Benefits.....II-42
Omega-3 Fatty Acids.....II-42
List of Sources Rich in Omega-3 Fatty Acids and their Potential Health
  Benefits.....II-42
1$100
   Proteins.....II-43
Soy Protein.....II-43
List of Sources Rich in Soy Protein and their Potential Health Benefits.....II-43
Whey Protein.....II-43
List of Sources Rich in Whey Protein and their Potential Health Benefits.....II-43
1$100
   Amino Acids.....II-44
List of Sources Rich in Amino Acids and their Potential Health Benefits.....II-44
Botanicals.....II-44
List of Herbs, Spices, and Fruits and Vegetable Compounds and their Potential Health
  Benefits.....II-44
1$100
   Vitamins and Minerals.....II-45
List of Vitamins and Minerals and their Potential Health Benefits.....II-45
1$100
   Other ingredients.....II-46
List of Antioxidants and their Potential Health Benefits.....II-46
Caffeine.....II-46
Sugar.....II-46
1$100
   Carbohydrates.....II-47
Trends Influencing Ingredients Market.....II-47
Ingredient Sector Flutters on Functional Foods Fad.....II-47
Probiotics Zoom Ahead.....II-47
Soy Foods – Boon to Women.....II-47
Lycopene Rich Tomatoes – A Natural Functional food.....II-47
PUFA, Phytosterols, Probiotics and Soy Products – Healthy Stuff.....II-47
1$100
   Functional Foods – Applications.....II-48
Heart Health.....II-48
Food Components and Heart Health Benefit(s).....II-48
1$100
   Cancer Prevention.....II-49
Gut Health.....II-49
Bone Health.....II-49
Immune Health.....II-49
1$100
   Oral/Dental Health.....II-50
Physical Performance Enhancers.....II-50
Mental Performance Enhancers.....II-50
Other Areas of Applications.....II-50
2$200
  7. Regulatory Environment.....II-523 $300  
   What is a Health Claim?.....II-52
Few Authorized Health Claims.....II-52
FFDCA Classification of Foods.....II-52
1$100
   Classification of Foods by FDA.....II-53
2$200
  8. Product Innovations/Introductions.....II-556 $600  
   Kellogg’s Launches New Special K® Bars for Women.....II-55
Fiave Introduces New Yogurt Drink.....II-55
Valio Rolls Out New Functional Yoghurt Drink.....II-55
Coca-Cola North America Rolls Out Iced Coffee in the US.....II-55
General Mills Develops New Yogurt Drink with Omega-3 DHA for Kids.....II-55
General Mills Rolls Out New Breakfast Cereal.....II-55
1$100
   Kellogg Releases New Sandwich Cookie.....II-56
General Mills Partners with Curves International to Introduce New Products.....II-56
ITC Launches Snack Food.....II-56
XELR8 Holdings Introduces BAZI™.....II-56
Disney and General Mills Unveil New Cereals.....II-56
Frito-Lay Unveils New Vegetable and Fruit Snacks.....II-56
Coca-Cola Introduces Damla in Turkey.....II-56
1$100
   Kellogg's® Introduces New Rice Krispies®.....II-57
Leading Brands Rolls Out Functional Beverages.....II-57
Tesco Introduces Reducol Featured Yogurt Drink.....II-57
PepsiCo Rolls Out SoBe Life Water.....II-57
Kellogg Expands Keebler® Toasteds® Line.....II-57
Takara Shuzo Introduces Functional Lactic Drink.....II-57
1$100
   Coca-Cola Launches Powerade Option.....II-58
Asahi Soft Drinks and Apos Launch Super H2O.....II-58
Coca-Cola Launches Coca-Cola C2.....II-58
Coca-Cola and Shiseido Develop Aroma Works.....II-58
McNeil Launches Benecol in the UK Market.....II-58
Coca-Cola Launches Zu in Thailand.....II-58
Bite Bangkok Launches Carbonated Energy Beverage.....II-58
1$100
   Kellogg Launches Less Sugar Frosted Flakes and Froot Loops.....II-59
Masterfoods Launches CocoaVia Chocolate Snacks in the US.....II-59
Red Bull Introduces Sugar Free Red Bull Energy Drink.....II-59
PepsiCo Introduces Nutraceutical and Energy Drink Varieties.....II-59
ADM Kao Launches Healthy Cooking Oil.....II-59
Smart Balance Introduces Smart Balance Popcorn.....II-59
Kao Introduces Catechin Enriched Tea.....II-59
MFA Group Launches Alma Bar for Women.....II-59
1$100
   Cadbury Introduces Functional Chocolate Bars.....II-60
INNEOV Launches INNEOV Firmness for Women.....II-60
Kyodo Milk Industry Introduces Amino 7 Yogurt.....II-60
1$100
  9. Recent Industry Activity.....II-6112 $1200  
   PepsiCo and Strauss Group Establish Joint Venture In North America.....II-61
Coca-Cola and illycaffè Establish International Joint Venture.....II-61
Coca-Cola Agrees to Buy 40% Interest in Honest Tea.....II-61
Pepsi to Acquire Three-Fourths Stake in JSC Lebedyansky.....II-61
Unilever to Take Over Inmarko’s Ice Cream Business in Russia.....II-61
1$100
   Ruchi Soya Forms Technology Deal with NutriJoy of the US.....II-62
Lion Corporation to Foray into Functional Foods Market.....II-62
PepsiCo Decides to Take Over Bulgarian Branded Nuts and Seeds Business.....II-62
PepsiCo and Unilever Agree to Expand Their Global Partnership.....II-62
Nestlé Acquires Gerber.....II-62
Coca-Cola Purchases Glacéau.....II-62
1$100
   Coca-Cola and Coca-Cola Enterprises Ink Distribution Deal with Campbell Soup.....II-63
Coca-Cola And Nestlé Revise their BPW Joint Venture.....II-63
Pepsi Buys Balance Stake in Ukrainian Leading Juice Maker.....II-63
Unilever Divests Boursin.....II-63
Nestlé Forms Strategic Alliance with Pierre Marcolini.....II-63
1$100
   PepsiCo Launches Frappuccino® Coffee in China.....II-64
Nestlé Inaugurates New Milk Factory in China.....II-64
Avesta Good Earth to Establish Production Unit in South Indian City.....II-64
Sudzucker Establishes Functional Food Group.....II-64
PepsiCo Agrees to Buy Brazilian Snack Business.....II-64
Glanbia Purchases Small Functional Foods Business in Canada.....II-64
1$100
   Neptune Technologies & Bioressources and Yoplait to Jointly Develop New Functional
  Dairy Foods.....II-65
Unilever Indonesia to Acquire fruit-based Drinks Brand.....II-65
Ajinomoto Acquires Balance Stake in Health Drinks Producer.....II-65
Yakult Honsha Commences Sales of Bifiene Milk Drink in Europe.....II-65
Danone Sells Biscuit and Cereal Products Business.....II-65
Nestlé Closes the Take Over of Novartis Medical Nutrition.....II-65
Unilever Inks Deal to Establish Joint Venture to Handle Heart-Health Brands in
  Brazil.....II-65
1$100
   PepsiCo to Build Second Snack Unit in Russia.....II-66
Danone Forays into Thai Fresh Dairy Food Market.....II-66
Ralcorp to Purchase Bloomfield.....II-66
Coca Cola Acquires San Miguel’s Stake in CCBPI.....II-66
Alpha Baking Acquires Natural Ovens.....II-66
Canada Bread Takes Over Patisserie Chevalier......II-66
Groupe DANONE Gets Full Control Over CAD.....II-66
1$100
   Goodman Fielder Purchases Copperpot.....II-67
Land O’Lakes Signs an Agreement with Saputo.....II-67
Groupe DANONE and Alqueria Join Hands.....II-67
Nestle Launches Largest Milk Facility in Pakistan.....II-67
Nestle Purchases Novartis Business.....II-67
CPW Acquires Uncle Tobys’ Cereal Business.....II-67
1$100
   TRAC Financial Agrees to Take Over Minority Stake in Frappio.....II-68
Sunset Brands to Acquire Business of Lifeforce Labs.....II-68
Godrej Beverages Acquires Nutrine.....II-68
Tata Group Acquires 30% Stake in Energy Brands.....II-68
Coca Cola Acquires Majority Stake in KBL.....II-68
Frutarom Takes over Acatris Health.....II-68
Groupe DANONE Acquires JSC Molochnyi Zavod.....II-68
1$100
   PepsiCo Buys Star Foods.....II-69
Kerry Group Purchases Nuvex Ingredients.....II-69
Cognis Deutschland Buys Napro Pharma.....II-69
PepsiCo Acquires IZZE Beverage.....II-69
Unilever Divests Frozen Foods Business.....II-69
Arla Acquires Tholstrup Cheese.....II-69
PepsiCo Buys Ardea.....II-69
Beverage Partners Worldwide Concentrates on Black Tea.....II-69
1$100
   Yakult Honsha and Kirin Brewery Set Up a Joint Venture.....II-70
General Mills Inks Pact with Bravo!.....II-70
Pacific Health Receives Patent for Accelerade.....II-70
Symrise Acquires Kaden Biochemicals.....II-70
Novartis Divests Nutrition & Santé Unit.....II-70
Yakult Enters into Agreement with Kirin.....II-70
Skanemejerier to Sign Contract with MediMush Aps.....II-70
1$100
   Venture Capitalists Launch New Brands.....II-71
Food and Drink Federation Establishes Lifestyle and Dietary Trends Industry
  Group.....II-71
Danone and Yakult Honsha Form Alliance.....II-71
PepsiCo Signs Agreement with Baghdad Soft Drinks Company.....II-71
Forbes Medi-Tech Partners with Scanvit.....II-71
Avesthagen Signs Agreement with Raisio Group of Finland.....II-71
1$100
   Abbott Acquires Zone Perfect Nutrition Company.....II-72
Danone Acquires Major Stake in Yakult.....II-72
Cadbury Schweppes Purchases Adams.....II-72
Danone and Probi Enter into Licensing Agreement.....II-72
Nestlé and L’Oreal Enter into Joint Venture.....II-72
1$100
  10. Focus on Select Global Players.....II-733 $300  
   General Mills, Inc. (USA).....II-73
Groupe Danone (France).....II-73
Kellogg’s Company (USA).....II-73
Nestle (Switzerland).....II-73
PepsiCo (USA).....II-73
1$100
   The Coca-Cola Company (USA).....II-74
Unilever Group (Netherlands).....II-74
Yakult Honsha Co., Ltd. (Japan).....II-74
2$200
  11. Global Market Perspective.....II-7618 $6300  
   Table 9: World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-761$350
   Table 10: World Long Term projections for Functional Foods and Drinks by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-771$350
   Table 11: World 10-Year Perspective for Functional Foods and Drinks by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....II-781$350
   Table 12: World Recent Past, Current & Future Analysis for Cereals and Grains by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-791$350
   Table 13: World Long Term projections for Cereals and Grains by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-801$350
   Table 14: World 10-Year Perspective for Cereals and Grains by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....II-811$350
   Table 15: World Recent Past, Current & Future Analysis for Dairy Products by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-821$350
   Table 16: World Long Term projections for Dairy Products by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-831$350
   Table 17: World 10-Year Perspective for Dairy Products by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....II-841$350
   Table 18: World Recent Past, Current & Future Analysis for Beverages by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-851$350
   Table 19: World Long Term projections for Beverages by Geographic Region – USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-861$350
   Table 20: World 10-Year Perspective for Beverages by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....II-871$350
   Table 21: World Recent Past, Current & Future Analysis for Snacks by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-881$350
   Table 22: World Long Term projections for Snacks by Geographic Region – USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-891$350
   Table 23: World 10-Year Perspective for Snacks by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....II-901$350
   Table 24: World Recent Past, Current & Future Analysis for Other Functional Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-911$350
   Table 25: World Long Term projections for Other Functional Foods by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-921$350
   Table 26: World 10-Year Perspective for Other Functional Foods by Geographic Region – Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....II-931$350
III. MARKET96$1950
  1. The United States.....III-130 $2250  
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Functional Foods and Drinks Market.....III-1
1$200
   Table 27: Wellness and Functional Ready-to-Drink Beverages Market in the US (2001-2006): Breakdown of Per Capita Consumption in Gallons (includes corresponding Graph/Chart).....III-2
Interest in Functional Foods on Rise.....III-2
Fact File for the US Functional Foods and Drinks Market.....III-2
1$200
   Factors Driving Growth.....III-3
Factors Restraining Growth.....III-3
1$75
   Leading Brands – Sports and Energy Drinks.....III-4
Table 28: Market Shares of Leading Sports Brands in the US (2005): Percentage Breakdown by Sales for Gatorade, Powerade, Capri Sun Sport and Private Label (includes corresponding Graph/Chart).....III-4

Table 29: Market Shares of Leading Sports Drinks in the US (2005 & 2006): Percentage Breakdown of Value Sales by Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade X Factor, Gatorade All Stars and Others (includes corresponding Graph/Chart).....III-4
1$200
   Table 30: Market Shares of Leading Energy Drinks in the US (2005 & 2006): Percentage Breakdown of Value Sales by Red Bull, Monster Energy, Rockstar, SoBe Adrenaline Rush, Amp, SoBe No Fear, Full Throttle and Others (includes corresponding Graph/Chart).....III-5
Functional Foods Market.....III-5
Protein Ingredients Market.....III-5
1$200
   Table 31: Protein Ingredient Market in the US (2004-2006): Percentage Breakdown of Value Sales by Ingredient Type – Soy Proteins, Whey Proteins, Caseins, Gelatin, Egg Proteins, and Wheat Gluten (includes corresponding Graph/Chart).....III-6
US Mineral Fortification Market.....III-6
1$200
   Table 32: Mineral Fortification Market in the US (2004-2006): Percentage Breakdown of Value Sales for Fortified Mineral Type – Calcium, Iron, and Magnesium (includes corresponding Graph/Chart).....III-7
Functional Drinks Market.....III-7
Reaching the Mainstream.....III-7
1$200
   Sports and Performance Beverages.....III-8
Fresh Fruit Juices and Herbal Drinks.....III-8
Energy Drinks.....III-8
1$75
   Soy.....III-9
Tea.....III-9
Tea Market Set to Roar.....III-9
Enhanced Water.....III-9
1$200
   Table 33: Functional Beverages Market in the US (2004-2006): Percentage Breakdown of Value Sales by Segment – Sports Drinks, Fruit Beverages, Energy Drinks, Herbal Tea, Soy, and Enhanced Water (includes corresponding Graph/Chart).....III-10
Market Trends.....III-10
Functional Foods Increases Demand for Supplements.....III-10
Consumer Health Concerns – Major Target Areas.....III-10
1$200
   Healthy Lifestyles – Sustain Sales of Functional Drinks.....III-11
Attitudinal Shift of Consumers Rises Demand for Functional Foods.....III-11
Baby Boomers – A Prime Target for Functional Food Makers.....III-11
Functional Food for Women – A Potential Niche.....III-11
1$75
   Soya – New Protein Favorite for Americans.....III-12
Teens Taste for Functional Drinks – Gateway to New “Youth Market”.....III-12
Energy Bars – A Favorite of Outdoor Active Consumer.....III-12
Good Times Ahead for Margarines.....III-12
Functional Bar Breaks All Bars.....III-12
1$75
   Leading Players in the US Breakfast, Snack, and Cereal Bars Market (2003).....III-13
Dairy Products Finally Find Appeal with Americans.....III-13
Moving to Mainstream – Energy Bars Energize Souls and Sales.....III-13
Leading Players and Brands in the US Energy Bars Market in the Past
  (2003).....III-13
1$75
   Busy Birds Do Brisk Business for Brews.....III-14
Increasing Consumer Opportunities from Supplements to Functional Foods.....III-14
Consumer Confusion Slacks Sales at Drug Stores.....III-14
A Study of American Functional Food Consumer.....III-14
1$75
   Health Concerns Among American Consumers.....III-15
An Insight into How ‘Good for You’ Functional Foods Turned Into ‘Bad for You’
  Foods.....III-15
1$75
   Distribution Network.....III-16
Regulatory Environment.....III-16
Food and Drug Administration (FDA).....III-16
1$75
   Consumer Health Information for Better Nutrition Initiative (CHIBNI).....III-17
Dietary Supplement Health and Education Act (DSHEA).....III-17
1$75
   Functional Foods and Dietary Supplements: Comparison of Regulations.....III-18
Federal Trade Commission (FTC).....III-18
1$75
   Nutrition Labeling and Education Act (NLEA).....III-19
FDA Modernization Act (FDAMA).....III-19
1$75
   Federal Food, Drug and Cosmetic Act (FDCA).....III-20
Generally Recognized As Safe (GRAS).....III-20
Product Launches/Developments.....III-20
4$300
   Strategic Corporate Developments.....III-244$300
   Key Players.....III-281$75
   B. Market Analytics.....III-29
Table 34: US Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-29
1$200
   Table 35: US Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-30

Table 36: US 10-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-30
1$200
  2. Canada.....III-315 $375  
   A. Market Analysis.....III-31
Current & Future Analysis.....III-31
Functional Foods and Drinks Market.....III-31
Growth Drivers.....III-31
Research and Development.....III-31
1$75
   Distribution Dynamics.....III-32
Supermarkets and Mass Merchandisers.....III-32
Pharmacies.....III-32
Food and Specialty Stores.....III-32
Direct Distribution.....III-32
Regulatory Environment.....III-32
Definition.....III-32
Food and Drugs Act and Health Canada.....III-32
1$75
   Natural Health Product Regulations.....III-33
Strategic Corporate Developments.....III-33
1$75
   B. Market Analytics.....III-34
Table 37: Canadian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-34
1$200
   Table 38: Canadian Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-35

Table 39: Canadian 10-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-35
1$200
  3. Japan.....III-368 $600  
   A. Market Analysis.....III-36
Current & Future Analysis.....III-36
Outlook.....III-36
Functional Foods and Drinks Market.....III-36
1$75
   Growth Drivers.....III-37
Functional Beverages Brim in Japan.....III-37
1$75
   Eyeing the Leaders – Next Best Target for Japanese Food Makers.....III-38
Functional Drinks – Under a Spate of Bother.....III-38
Regulatory Environment.....III-38
Definition.....III-38
FOSHU (Foods For Specified Health Uses).....III-38
FOSHU Approved Functional Food Products.....III-38
1$75
   Product Launches/Developments.....III-391$75
   Strategic Corporate Developments.....III-401$75
   Yakult Honsha Co., Ltd – A Major Player......III-411$75
   B. Market Analytics.....III-42
Table 40: Japanese Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-42
1$200
   Table 41: Japanese Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-43

Table 42: Japanese 10-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-43
1$200
  4. Europe.....III-4412 $900  
   A. Market Analysis.....III-44
Current & Future Analysis.....III-44
Functional Foods and Drinks Market in Europe.....III-44
1$75
   Market for Enzymes in Food Applications.....III-45
Protein Ingredient Market in Europe.....III-45
Table 43: Protein Ingredient Market in Europe (2004-2006): Percentage Breakdown of Value Sales by Ingredient Type – Milk Protein, Gelatin, Fish Protein, Soya Protein, Gluten, Egg Protein, Single Cell Yeasts, Meat Protein, Pulse Protein, and Others (includes corresponding Graph/Chart).....III-45
1$200
   Functional Drinks Market.....III-46
Table 44: Functional Drinks Market in Western Europe (2004-2006): Percentage Breakdown of Volume Sales by Product Segment – Enriched Drinks, Sports Drinks, Energy Drinks, and Nutraceutical (includes corresponding Graph/Chart).....III-46
1$200
   Growth Drivers.....III-47
Growth Restraints.....III-47
Market Trends.....III-47
Changing Attitudes to Help Sales Heave.....III-47
Yogurts – Driven by Innovation.....III-47
Sports Drinks Lack Sporting Appeal with Europeans.....III-47
Dairy: The Dearest for Europeans.....III-47
Heart Health – The New Functional Dairy Target.....III-47
Europeans Gain Flavor to Nutraceutical Drinks.....III-47
1$200
   Table 45: Functional Foods Market in Europe (2002): Number of Consumers in Million by Region – Germany, United Kingdom, France, Italy and Spain (includes corresponding Graph/Chart).....III-481$200
   Leading Players – Foods and Drinks.....III-49
Leading Players and Brands in the European Functional Foods and Drinks
  Market.....III-49
Leading Brands – Energy Drinks.....III-49
Leading Players and Brands in the Western European Energy Drinks Market
  (2001).....III-49
Regulatory Environment.....III-49
1$75
   B. Market Analytics.....III-50
Table 46: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Region/Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-50
1$200
   Table 47: European Long Term Projections for Functional Foods and Drinks by Region/Country – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-511$200
   Table 48: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-521$200
   Table 49: European Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-531$200
   Table 50: European 10-Year Perspective for Functional Foods and Drinks by Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-541$200
   Table 51: European 10-Year Perspective for Functional Foods and Drinks by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-55
1$200
  4a. France.....III-566 $450  
   A. Market Analysis.....III-56
Current & Future Analysis.....III-56
Functional Foods Market.....III-56
Functional Drinks Market.....III-56
1$75
   Market Trends.....III-57
Risk of Disease(s) – Fuels Functional Foods Sales.....III-57
French Favor Low Cholesterol.....III-57
All The Way It’s a Probiotics Market.....III-57
High Incidence of ‘Bad’ Cholesterol Pumps Sales of Functional Fats.....III-57
Taste Tops Need for Nutrition and Health Hazards.....III-57
BSE Crisis and Misleading Claims Keep French Off the Functional Foods
  Shelves.....III-57
1$75
   Most Desired Health Claims.....III-58
Strategic Corporate Developments.....III-58
1$75
   Groupe Danone – A Key Player.....III-591$75
   B. Market Analytics.....III-60
Table 52: French Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Beverages, Dairy Products, Snacks and Other Functional Foods Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-60

Table 53: French Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-60
1$200
   Table 54: French 10-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-61
1$200
  4b. Germany.....III-624 $300  
   A. Market Analysis.....III-62
Current & Future Analysis.....III-62
Functional Foods and Drinks Market.....III-62
Growth Drivers.....III-62
Growth Restraints.....III-62
Market Trends.....III-62
Functional Breads Receive Optimistic Response.....III-62
1$75
   Dairy Dreams Come True in the German Market.....III-63
Functional Drinks – A Fragmented Market in Germany.....III-63
Health and Convenience are Not Enough for Germans.....III-63
Most Desired Health Claims.....III-63
1$75
   Strategic Corporate Development.....III-64
B. Market Analytics.....III-64
Table 55: German Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-64
1$200
   Table 56: German Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-65

Table 57: German 10-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-65
1$200
  4c. Italy.....III-663 $225  
   A. Market Analysis.....III-66
Current & Future Analysis.....III-66
Market Trend.....III-66
Foods Tasting Insipid Receive Bad Response from Italians.....III-66
Product Launch.....III-66
1$75
   B. Market Analytics.....III-67
Table 58: Italian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-67

Table 59: Italian Long Term Projections for Functional Foods and Drinks by Product Segment – Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-67
1$200
   Table 60: Italian 10-Year Perspective for Functional Foods by Product Segment – Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2003, 2008, and 2012 (includes corresponding Graph/Chart).....III-68
1$200
  4d. The United Kingdom.....III-697 $525  
   A. Market Analysis.....III-69
Current & Future Analysis.....III-69
Functional Foods and Drinks Market.....III-69
Growth Drivers.....III-69
Growth Restraints.....III-69
1$75
   Market Trends.....III-70
Yogurts Pep Up Functional Food Market.....III-70
Functional Food Consumers to Grow in Number.....III-70
Britons Beseech for Energy Boosters.....III-70
Baby Boomers.....III-70
‘Calcium-Enriched’ Waters and Juices – The Market Makers.....III-70
1$75
   Rising Health Concerns Make Consumers Clamor for Functional Foods.....III-71
Vegan Diet to Influence Functional Foods Sales.....III-71
Gut Health Gains Prominence.....III-71
Opportunities in the Unexplored Niche Products Market.....III-71
1$75
   Most Desired Health Claims.....III-72
Leading Players – Foods and Drinks.....III-72
Leading Players and Brands in the UK Functional Foods and Drinks Market in the
  Past (2003).....III-72
Leading Players – Confections.....III-72
Leading Players and Brands in the UK Confections Market.....III-72
Regulatory Environment.....III-72
1$75
   Product Launches/Developments.....III-73
Strategic Corporate Developments.....III-73
1$75
   B. Market Analytics.....III-74
Table 61: UK Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment – Cereals an