HIGH DEFINITION TELEVISION (HDTV) - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for High Definition Television (HDTV) in Thousands of Units. The Major Product groups Segments Analyzed are HDTV Capable Sets (HDTV Projection Display, & Direct-View HDTV Display) and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, & Flat-Panel HDTV Digital TV Sets). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain. The report profiles 49 companies including many key and niche players such as -

LG Electronics
Matsushita Electric Industrial Co. Ltd.
Victor Company of Japan, Ltd.
JVC Company of America
Mitsubishi Digital Electronics America, Inc.
Samsung Electronics Co. Ltd.


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Code : MCP-1053
Price : $3950
Companies : 49
Pages : 464
Date : May 2008
Market Data Tables : 132

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Definitions.....I-3
  
   HDTV Projection Display.....I-4
Direct-View (CRT) HDTV Displays.....I-4
Integrated Direct-View HDTV Sets.....I-4
Flat-Panel High-Definition TV Sets.....I-4
  
   Introduction.....II-1
Major Manufacturers.....II-1
1$100
   Market Trends.....II-2
Consumers, the Major Factor for HDTV Growth.....II-2
High Definition’s Exalted Impact.....II-2
Innovative Features Drive HDTV Sales.....II-2
1$100
   Overwhelming Display Technologies.....II-3
Set Prices Take Plunge.....II-3
Transition to Digital Television.....II-3
1$100
   Conversion Leads HDTV Transition.....II-4
DVB-T Becoming the Global DTV Standard.....II-4
Set-Top Boxes Facilitate Digital Transition.....II-4
1$100
   STB Market.....II-5
Digital TV STB Market Poised to Grow.....II-5
Robust Developments in Related Technologies Spur HDTV Market.....II-5
Thinner & Widescreen TVs Sell More.....II-5
HDTV to Boost Video Segment Growth.....II-5
Sports Stimulate HDTV Market Demand.....II-5
1$100
   HDTV Enters Developing Economies.....II-6
Issues.....II-6
High Cost Overshadows Technology.....II-6
HDTV Needs Heavy Promotion.....II-6
Programmers and Cable Operators Must Join the Force.....II-6
Need for Reliable Satellite Services.....II-6
1$100
   Distribution – Terrestrial/Satellite/Cable.....II-7
HDTV Over Cable.....II-7
HD Signals: Prone to Piracy!.....II-7
1$100
   Other Issues of Importance.....II-8
Need for New Equipment.....II-8
Impact on Communities.....II-8
HDTV Format.....II-8
HDTV Standard.....II-8
Bandwidth Limitation.....II-8
Illusory Product Identity.....II-8
1$100
   HDTV - Major Obstacles to Market Acceptance.....II-9
Factors Influencing Growth.....II-9
Product Knowledge.....II-9
Program Availability.....II-9
1$100
   Distribution – Terrestrial/Satellite/Cable.....II-10
Receptive Pricing.....II-10
1$100
   Current and Future Analysis.....II-11
Analysis by Geographic Region.....II-11
Table 1: World Market for HDTV (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Latin America (includes corresponding Graph/Chart).....II-11
1$350
   Table 2: World Market for HDTV Capable Sets (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin America (includes corresponding Graph/Chart).....II-12

Table 3: World Market for Integrated HDTV Sets (2001-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Latin America (includes corresponding Graph/Chart).....II-12
Analysis by Product Segment.....II-12
Table 4: World Market for HDTV (2001-2010): Product Segments Ranked by Growth – HDTV Capable Sets & Integrated HDTV Sets.....II-12
1$350
   Digital Television.....II-13
Digital HD Set is all about that Extra Information.....II-13
HDTV: A New Medium.....II-13
1$100
   Viewers Get More from High-Definition TV.....II-14
User Friendly and Customizable Options.....II-14
Personalized Features.....II-14
Catering to the High-End Market.....II-14
The Premium Segment.....II-14
Product Definition & Differentiation.....II-14
1$100
   High Definition Television (HDTV).....II-15
High Definition Television and the Digital Transition.....II-15
Analog Television Vs. Digital Television.....II-15
1$100
   The Transmission Advantage.....II-16
Higher Resolution.....II-16
1$100
   Wider Image.....II-17
Product Standards.....II-17
Digital Format.....II-17
Standard Definition Vs. High Definition Television.....II-17
Modulation Techniques.....II-17
COFDM.....II-17
8-VSB.....II-17
COFDM Vs. 8-VSB.....II-17
1$100
   HDTV Resolution.....II-18
Wide-Screen: The HDTV Standard.....II-18
Super-16 Format.....II-18
Aspect Ratio, Letterbox and Window Box.....II-18
1$100
   MPEG-2 Digital Compression System.....II-19
Product Technologies.....II-19
HDTV Display.....II-19
Evolution of Displays.....II-19
Display Technologies.....II-19
CRT Projection Technology.....II-19
Innovation and Development in CRT.....II-19
Thin CRTs.....II-19
1$100
   Multi-Application Displays (Monitor/TV Combinations).....II-20
High Resolution/Widescreen Displays (DTV/HDTV).....II-20
Limitations in CRT Technology.....II-20
CRT Still Stands Out Among Display Technologies.....II-20
Advanced Display Technologies.....II-20
1$100
   Liquid Crystal on Silicon (LCOS) Technology.....II-21
The LCOS Technology.....II-21
Liquid Crystal Display (LCD) Technology.....II-21
1$100
   Bright Prospect for Advanced LCD’s .....II-22
The LCD Technology.....II-22
Focus Areas of LCD Development.....II-22
1$100
   Plasma Display.....II-23
The Plasma Technology.....II-23
1$100
   Plasma Addressed Liquid Crystal (PALC).....II-24
Scan Formats.....II-24
Interlaced Format.....II-24
Progressive Format.....II-24
1$100
   Broadcasting Technologies.....II-25
DTV Broadcasting Standards.....II-25
ATSC System.....II-25
DVB Standard.....II-25
1$100
   ISDB-T.....II-26
Digital Compression.....II-26
Compression of HDTV.....II-26
Video Compression Technique.....II-26
1$100
   MPEG standards.....II-271$100
   Transmission Techniques.....II-281$100
   Digital Transmission Vs. Analog Transmission.....II-29
Analog Transmission.....II-29
Digital Transmission.....II-29
1$100
   HDTV Products.....II-30
Projection Display for HDTV.....II-30
HDTV Projection Display.....II-30
Integrated HDTV Projection Display.....II-30
Direct-View HDTV.....II-30
Direct-View (CRT) HDTV Displays.....II-30
1$100
   Integrated Direct-View HDTV Sets.....II-31
Flat-Panel High-Definition TV Sets.....II-31
1$100
   Broadband ASP Models.....II-32
Mall Kiosks and Mini Theaters.....II-32
Medical Applications of HDTV.....II-32
Eye Surgery.....II-32
Brain Surgery.....II-32
X-rays.....II-32
Movie Systems.....II-32
1$100
   HDTV Equipment for Movie Systems.....II-33
Cameras.....II-33
VTR.....II-33
Telecine.....II-33
Post-Production.....II-33
Film Recorder.....II-33
1$100
   Display.....II-34
HDTV Theater and Electronic Distribution.....II-34
Areas to be addressed.....II-34
Other Applications for HDTV.....II-34
1$100
   HDTV Broadcasting over Internet Facilitates Distance Learning.....II-35
1$100
   Price – A Major Barrier to Even Out.....II-36
Retailers Need to Push Harder.....II-36
1$100
   Samsung Unveils Series 7 Plasma HDTV.....II-37
Sony Introduces 17 New BRAVIA® LCD HDTV Models.....II-37
Matsushita Introduces 150-inches Plasma TV.....II-37
Toshiba Introduces New SOC Solution for High Definition LCD TV.....II-37
LG Electronics Unveils Four Plasma HDTV Series.....II-37
JVC Launches New LCD TV Line.....II-37
1$100
   JVC Introduces New Range of Digital Entertainment Products.....II-38
Mitsubishi America Introduces Nine HDTVs.....II-38
Sony Introduces 70-inch HDTV.....II-38
Sony Introduces First Internet Video Compatible BRAVIA® HDTV.....II-38
Panasonic Introduces LIFI™ HDTV.....II-38
Sharp Unveils HD LCD TV for B-B Market.....II-38
1$100
   Hitachi Unveils Ultra-Thin HDTV.....II-39
Sharp Offers New AQUOS® LCD HDTVs for Hospitality Industry.....II-39
Sharp Introduces 19 Inch AQUOS® LCD Television.....II-39
SAMSUNG Unveils 70-inch HD LCD TV.....II-39
Samsung Introduces Slim DLP HDTV.....II-39
1$100
   Samsung to Supply OLED Panels for HDTVs.....II-40
Hitachi to Unveil Large Screen HDTVs.....II-40
JVC Launches New Projector.....II-40
JVC Develops HD Engine for Large Screen Displays.....II-40
Panasonic Unveils 1080p HD Series of Plasma TVs.....II-40
Suning to Introduce Low-priced HDTV.....II-40
1$100
   ADI Unveils Mixed and Analog Signal Processing Solutions.....II-41
Amino Rolls Out One-Chip HD AVC/H.264 IPTV STB.....II-41
Astar Electronics Releases 37” Wide-Screen LCD HDTV.....II-41
AutumnWave Offers OnAir Solution’s Mobile HDTV Device for HD Programs Reception on
  Laptops.....II-41
Alliance Atlantis Offers HDTV Services.....II-41
1$100
   BenQ Unveils HDTV-Compatible 42” LCD Television.....II-42
Chi Mei to Launch 47-Inch LCD HD Display Panel.....II-42
CCTV Announces Official Broadcast of HDTV Channel.....II-42
Chellomedia Introduces Two HDTV Channels.....II-42
China Movie Channel Launches HD Channel with Complete Surround Sound
  Programming.....II-42
Dell Unveils Slick 37” LCD HDTVs.....II-42
1$100
   EPI Releases New 27” High-Definition LCD TV.....II-43
H3Enterprises Rolls Out H3TV.....II-43
High Fidelity HDTV Extends Network Carriage with All-High Definition Channels on
  SaskTel.....II-43
HP Expands HDTV Line-Up with New Models.....II-43
1$100
   Hitachi Launches UltraVision® Series of LCD HDTVs.....II-44
ITI Launches Digital Satellite TV Platform.....II-44
JVC Unveils Extensive Line of HD Models.....II-44
1$100
   LG Electronics Unveils 20 LCD TV Models at 2006 CES.....II-45
LSI Logic Rolls Out High-Definition DVD Recorder Processors.....II-45
LG Electronics Exhibits Plasma HDTV of 60-Inch at CEDIA EXPO 2006.....II-45
1$100
   LG Electronics Showcases Built-In MPEG4 HDTVs for Lodging Industry.....II-46
Mitsubishi Digital Electronics America Launches Feature-Rich LCD HDTVs.....II-46
MDG Releases Low-Priced 32” LCD HDTV.....II-46
Maxent Unleashes HDTV Flat-Panel Solutions.....II-46
1$100
   Marantz Introduces Industry’s First DLP-based 1080p Consumer Projector.....II-47
Manitoba Telecom Launches HDTV Service.....II-47
Mitsubishi Launches New Line of HD LCD TVs.....II-47
Micronas Unveils HD Frame Rate Converter IC for Eliminating Motion Blur.....II-47
1$100
   NTT Electronics Rolls Out H5100 Series HDTV Encoder/Decoder.....II-48
Panasonic Rolls Out 1080p Full High Definition Pro Plasma TVs.....II-48
Panasonic Launches HD Photo Player.....II-48
Panasonic Canada Unveils HDTV Photo Player.....II-48
1$100
   Samsung Introduces 70” LCD HDTV at IMID 2006.....II-49
Sharp Launches 46” and 52” AQUOS Models.....II-49
Silicon Image Launches iTMDS Products to Support Deep Color.....II-49
Sony Rolls Out Bravia SXRD HD Projection TV.....II-49
1$100
   SaskTel Launches HD Service Over IP.....II-50
Samsung Displays Large-Screen Flat Panel HDTVs.....II-50
Silicon Image Launches Industry’s First HDMI™ 1.3 Receivers and Transmitters.....II-50
SANYO Brings Out Two Wide-Screen HD LCD Televisions.....II-50
1$100
   Sharp Demonstrates 64-Inch Prototype HD LCD Display.....II-51
Samsung Electronics America Equips New Plasma HDTVs with FilterBright
  Technology.....II-51
Samsung Electronics America Launches World’s First LED Light Sourced DLP HD
  RPTV.....II-51
Samsung Unveils New 96 Series HD LCD TVs.....II-51
Sony Introduces DRC-MFv2.5 for HD Signal Creation.....II-51
1$100
   TTE Debuts RCA Brand DLP® HDTV Sets.....II-52
Toshiba Rolls Out Two HD DVD Players.....II-52
Techwell Unveils 3D Video Decoder.....II-52
TI Debuts LED-Based DLP HDTVs at CEDIA EXPO 2006.....II-52
Teranex Unveils IRU High-Definition Television Format Converter.....II-52
1$100
   Toshiba Expands its Line-Up of HDTVs.....II-53
Trident Introduces HiDTV™ Pro Digital Video Processor Family.....II-53
VIA Technologies Launches EPIA EN Mainboard.....II-53
1$100
   Westinghouse Digital Introduces New 37” LCD HDTV Model.....II-54
Westinghouse Showcases 56W” HD LCD TV.....II-54
Zoran Shows Off SupraHD 660 Reference Design at IBC.....II-54
1$100
   Anadigics Rolls Out Highly Integrated Analog and Digital Tuners.....II-55
Brillian Unveils 6580iFB Six-Megapixel Rear-Projection HDTV.....II-55
Broadcom Unleashes Sophisticated One-Chip Digital TV Solution for HDTVs.....II-55
CEDIA Platforms BRAVIA LCDs, SXRD 1,080p and LocationFree Portables from Sony.....II-55
1$100
   Harmonic Rolls Out Multi-Format HD Encoder.....II-56
JVC Introduces Two Rear-Projection HDTVs.....II-56
Kreisen Rolls Out 40” LCD HDTV.....II-56
1$100
   Konka’s LCD DTV Outfitted with Broadcom’s HD Silicon Solutions.....II-57
LG Electronics Launches 71” LCoS HDTV at the CEDIA Expo.....II-57
Mitsubishi Digital Electronics America Launches Two New LCD HDTVs.....II-57
Mitsubishi Digital Electronics America and Dolby Introduce Unique HDTV Sets with Dolby®
  Digital Recording and Built-In DVR Functionality.....II-57
1$100
   Philips Launches DLP Rear-Projection HDTV.....II-58
ProSieben Introduces HDTV.....II-58
Pioneer Electronics Unveils Plasma Televisions Using PureDrive II Circuitry.....II-58
Sony Unleashes New Flat Panel HD LCD TVs.....II-58
1$100
   ViewSonic Launches N3250w Wide Screen LCD HDTV.....II-59
Epson Introduces HDTV LCD Projection TVs.....II-59
LG Electronics Unveils High-Definition TV Recorder.....II-59
Sharp Debuts Aquos P50 Range of HD LCD Televisions.....II-59
Toshiba Introduces Widescreen HDTV Models.....II-59
1$100
   Zoran Unveils New Range of HDTV Processors.....II-60
JVC Expands HD-ILA HDTV Range.....II-60
JVC Introduces Direct View HDTV.....II-60
LG Electronics Introduces New LCD and PDP Flat-Panel HDTVs.....II-60
Epson Introduces HDTV LCD Projection TVs.....II-60
LG Electronics Unveils High-Definition TV Recorder.....II-60
1$100
   JVC Debuts Advanced HD-ILA Rear Projection TVs.....II-61
Sony Expands DCR HDTVs Range.....II-61
Mitsubishi Launches Wide Range of HDTV Products.....II-61
Daewoo Electronics Unveils ‘SummuS' PDP and Projection TV.....II-61
Samsung Electronics Launches DynaFlat Series of HDTVs.....II-61
1$100
   Samsung Introduces New SyncMaster 242 mp Display.....II-62
Samsung Introduces HDTV Chipset.....II-62
1$100
   Matsushita Electric to Become Panasonic Corporation.....II-63
Panasonic and Comcast to Develop New Products with Tru2way™ Technology.....II-63
Toshiba and Ikegami Collaborate to Develop Advanced Video Production System.....II-63
I/OMagic to Enter into HDTV Market.....II-63
AOL Receives HDTV Receivers from Netgem.....II-63
1$100
   Cadence® Encounter® System Accelerates ST’s HDTV Decoder Mass Production.....II-64
CANALSAT Selects TANDBERG Television’s MPEG-4 AVC System for Launch of HDTV
  Service.....II-64
CPT Selects Celoxica’s ESL Solutions for HDTV Development.....II-64
CyberLink Develops DTCP-IP Software Application for Playback of HDTV Content on Sony
  VAIO Notebooks.....II-64
1$100
   D2Audio and Syntax-Brillian Collaborate for Upgrading Olevia LCD HDTVs with Digital
  Audio.....II-65
DIRECTV Equips Digital HDTV STB with Broadcom’s MPEG-4/AVC Silicon.....II-65
FHP to Start Volume Production of Four HDTV Plasma Display Panels.....II-65
Humax Integrates HDTV Receiver with Satellite STB Solution from Conexant.....II-65
LG Electronics Selects Techwell’s Video Decoder for HDTV Solutions.....II-65
1$100
   Motorola Takes Over Vertasent.....II-66
Mitsubishi Digital Electronics America to Deploy VividLogic’s OCAP™ 1.0 Software in
  Next Generation HDTV.....II-66
Pace Supports Sky Italia’s HDTV Service Launch with HD STB.....II-66
Syntax-Brillian Sells a Part of its Shares to Taiwan Kolin.....II-66
Sanyo Integrates Flat-Panel HDTVs with Zoran’s SupraHD 660 and Cascade 2
  Solutions.....II-66
1$100
   SpatiaLight Powers Skyworth’s LCoS based HD RPTVs with T-1 Microdisplay
  Solution.....II-67
Syntax-Brillian Joins Forces with Henan Costar.....II-67
Syntax-Brillian Establishes HDTV Manufacturing Unit in California.....II-67
Syscan Imaging Enters into LCoS Agreement with AMIC.....II-67
Thomson Offers Next Generation High-Definition TV STB to DIRECTV.....II-67
TV Cabo Deploys Thompson’s HD MPEG-4 STB with Built-in PVR and Triple Play.....II-67
1$100
   Xinhua China Takes Over Bear Technology.....II-68
1$100
   Arrow Partners with Innor on HDTV Solution.....II-69
Brillian Corp Merges with Syntax Groups.....II-69
Brillian Partners with Suntron Corp. for HDTV Manufacture.....II-69
BSkyB and Sony Collaborate on HDTV Deal.....II-69
Essent Kabelcom and Casema Form Alliance for HDTV Services.....II-69
LG Electronics Incorporates Conexant Solutions’ DVB-S2 STB in HDTV Receiver.....II-69
1$100
   LG Electronics Commences HDTV STBs Production for DirectTV.....II-70
Rainbow Media Enters into Joint Venture with MDA and Mega Media.....II-70
SysView and USOK Collaborate on 1080p LCoS High-Definition TV Solutions.....II-70
Syscan Establishes Subsidiary – SysView Technology.....II-70
Samsung Electronics Joins Forces with Discovery Communications for HDTV
  Promotion.....II-70
Telesat Works as the Host Site for Investigation of HDTV Codec
  Interoperability.....II-70
1$100
   UPC and Philips Collaborate to Broadcast HDTV in Netherlands.....II-71
JDS Uniphase Acquires Advanced Digital Optics.....II-71
Entrust, China Aerospace, ADML Holdings, and RockRidge Form Joint Venture.....II-71
Samsung Electronics America Forms Alliance with INHD Networks.....II-71
Brillian Signs Supply Agreement with JDS Uniphase.....II-71
Skyworth Signs Contracts with Yolo, Gome and CPT.....II-71
2$200
   LG Electronics (South Korea).....II-73
Matsushita Electric Industrial Co., Ltd. (Japan).....II-73
Victor Company of Japan, Ltd. (Japan).....II-73
1$100
   JVC Company of America (USA).....II-74
Mitsubishi Digital Electronics America, Inc. (USA).....II-74
Samsung Electronics Co., Ltd (South Korea).....II-74
1$100
   Samsung Electronics America (USA).....II-75
Sony Corporation (Japan).....II-75
1$100
   Sony Electronics Inc. (USA).....II-76
Toshiba Corporation (Japan).....II-76
Toshiba America Electronic Components, Inc. (USA).....II-76
1$100
   Table 5: World Recent Past, Current & Future Analysis for HDTV by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-771$350
   Table 6: World Long-term Projections for HDTV by Geographic Region/Country - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-781$350
   Table 7: World 10-Year Perspective for HDTV by Geographic Region/Country – Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-791$350
   Table 8: World Recent Past, Current & Future Analysis for HDTV Capable Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-801$350
   Table 9: World Long-term Projections for HDTV Capable Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-811$350
   Table 10: World 10-Year Perspective for HDTV Capable Sets by Geographic Region/Country – Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-821$350
   Table 11: World Recent Past, Current & Future Analysis for Integrated HDTV Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-831$350
   Table 12: World Long-term Projections for Integrated HDTV Sets by Geographic Region/Country – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-841$350
   Table 13: World 10-Year Perspective for Integrated HDTV Sets by Geographic Region/Country – Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....II-851$350
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
US HDTV Industry: Overview & Outlook.....III-1
HDTV Penetration.....III-1
A Big War in Personal Video Recording on the Anvil.....III-1
24P Augments Broadcasting Flexibility.....III-1
1$75
   US HDTV Broadcasting: An Overview.....III-2
US Broadcast Industry Firms up with the HDTV Industry.....III-2
Market Trends/Issues.....III-2
HDTV Fast Catching Up.....III-2
1$75
   Table 14: HDTV Market in the US (2004-2008): Number of HDTV Capable Households in Millions (includes corresponding Graph/Chart).....III-3

Table 15: Market Shares of Leading Players in the US Digital TV Market in the Recent Past (2004) - Percentage Breakdown of Value Sales for Sony, Mitsubishi, Toshiba, Hitachi, RCA, Panasonic and Others (includes corresponding Graph/Chart).....III-3
US HDTV Market Looks Up.....III-3
Increasing Demand for Flat-Panel HDTVs.....III-3
1$200
   Increasing Role of Cable TV.....III-4
Issues.....III-4
Equipment Manufacturers Unsettled on Standard Format.....III-4
Cross Industry Agreement on Digital Copy Protection.....III-4
Need for Differentiated Content.....III-4
CableCARDs Short Supply Restrains HDTV Market.....III-4
1$75
   Expensive HDTV Sets Give Consumers Pause.....III-5
Trouble in Carrying both Digital and Analog Signals.....III-5
Stopping Piracy: Customers Don’t Seem to be Happy.....III-5
Regulatory Environment.....III-5
2006 - The Mandatory Deadline for Digitalization of TV Broadcasting.....III-5
1$75
   Regulation for ATSC Digital Tuners and CableCARD Slots in TVs.....III-6
FCC Mandates Over-the-Air Broadcasters Transmit DTV Signals.....III-6
FCC Lays Out Labeling Regulations.....III-6
1$75
   Factors Influencing Growth.....III-7
Digital Transmission through Cable System.....III-7
Table 16: HDTV Broadcasting in the US (2008(E)): Percentage Breakdown by Distribution Type - Cable HDTV, Satellite HDTV, Terrestrial HDTV, and No HDTV Service (includes corresponding Graph/Chart).....III-7
Program Transmission through Bandwidth Efficient QAM.....III-7
Market Drivers.....III-7
1$200
   Market Restraints.....III-8
Evolution of the US HDTV industry.....III-8
Incoherent Efforts.....III-8
Congress Tough on Digital Transition.....III-8
1$75
   Issues Critical to the Success of HDTV.....III-9
Program Transmission through Bandwidth Efficient QAM.....III-9
Cable Goes its Own Way.....III-9
Controversy over Modulation Standards.....III-9
HDTV Gaining Pace.....III-9
1$75
   Product Launches.....III-109$675
   Product Launches in the Recent Past .....III-195$375
   Strategic Corporate Developments.....III-242$150
   Strategic Corporate Developments in the Recent Past .....III-262$150
   Focus on Select Players.....III-28
Comcast Corporation.....III-28
JVC Company of America.....III-28
1$75
   Mitsubishi Digital Electronics America, Inc......III-29
Panasonic Corporation of North America.....III-29
Samsung Electronics America.....III-29
Sharp Electronics Corporation .....III-29
1$75
   Sony Electronics Inc......III-30
Toshiba America Electronic Components, Inc......III-30
1$75
   B. Market Analytics.....III-31
Table 17: US Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-31
1$200
   Table 18: US Long-term Projections for HDTV by Product Segment – HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-321$200
   Table 19: US 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets (HDTV Projection Display and Direct-View HDTV Display), and Integrated HDTV Sets (Integrated HDTV Projection Sets, Integrated Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets) for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....III-33
1$200
   A. Market Analysis.....III-34
Current and Future Analysis.....III-34
Industry Overview.....III-34
Canadian DTV/HDTV Industry Readies for the Transition.....III-34
1$75
   Increasing Demand for Set-Top Boxes.....III-35
Table 20: Canadian TV Industry (2005): Percentage Breakdown by Telecast Type – Cable, Terrestrial and Satellite (includes corresponding Graph/Chart).....III-35
Market Trends/Issues.....III-35
Canada Backs the 8-VSB Standard over COFDM.....III-35
Canadian Radio-Television and Telecommunications Commission Frames Market-Driven
  Policy.....III-35
1$200
   Role of Cable Industry in the Canadian DTV Transition.....III-36
Product Launches.....III-36
1$75
   Strategic Corporate Development in the Recent Past.....III-37
B. Market Analytics.....III-37
Table 21: Canadian Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-37
1$200
   Table 22: Canadian Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-38

Table 23: Canadian 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-38
1$200
   A. Market Analysis.....III-39
Japanese HDTV Industry – A Prologue.....III-39
Table 24: Hi-Vision Televisions Market in Japan in the Recent Past (2000-2003): Shipments in Thousand Units (includes corresponding Graph/Chart).....III-39

Table 25: Leading Players in the Japanese Hi-Vision Televisions Market in the Recent Past (2004): Percentage Breakdown of Volume Sales for Matsushita Electric Industrial, Sony, Toshiba and Others (includes corresponding Graph/Chart).....III-39
Current and Future Analysis.....III-39
1$200
   Market Overview.....III-40
Key Hurdles to Digital Switchover.....III-40
Government Backs the Industry.....III-40
Market Trends/Issues.....III-40
Less Programs, Yet Price Remains High!.....III-40
Japanese Choose Widescreen Television.....III-40
1$75
   Product Launches.....III-413$225
   Product Launches in the Recent Past .....III-441$75
   Strategic Corporate Developments.....III-45
Focus on Select Players.....III-45
Matsushita Electric Industrial Co., Ltd......III-45
1$75
   Sony Corporation.....III-46
Toshiba Corporation.....III-46
Victor Company of Japan, Ltd......III-46
1$75
   B. Market Analytics.....III-47
Table 26: Japanese Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-47
1$200
   Table 27: Japanese Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-48

Table 28: Japanese 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-48
1$200
   A. Market Analysis.....III-49
Current and Future Analysis.....III-49
Analysis by Geographic Region.....III-49
Table 29: European Market for HDTV (2001-2010): Geographic Regions Ranked by Growth – France, Germany, UK, Italy and Spain (includes corresponding Graph/Chart).....III-49
Analysis by Product Segment.....III-49
Table 30: European Market for HDTV (2001-2010): Product Segments Ranked by Growth – HDTV Capable Sets and Integrated HDTV Sets.....III-49
1$200
   Market Overview.....III-50
Market Trends/Issues.....III-50
European Digital Terrestrial TV Business Flourishes.....III-50
Western Europe Leads the World.....III-50
Cable Infrastructure Significant for the Development of Digital Television.....III-50
European HDTV Market – A Perspective.....III-50
1$75
   HDTV Increases Penetration.....III-51
Supply Channels for HDTV Services.....III-51
Major Issues Concerning HDTV Transition.....III-51
1$75
   B. Market Analytics.....III-52
Table 31: European Recent Past, Current & Future Analysis for HDTV by Geographic Region/Country – France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-52
1$200
   Table 32: European Long-term Projections for HDTV by Geographic Region/Country – France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-531$200
   Table 33: European Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-54

Table 34: European Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-54
1$200
   Table 35: European 10-Year Perspective for HDTV by Geographic Region/Country – Percentage Breakdown of Volume Sales for France, Germany, UK, Italy, Spain and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart).....III-55

Table 36: European 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-55
1$200
   A. Market Analysis.....III-56
Current & Future Analysis.....III-56
Strategic Corporate Developments.....III-56
1$75
   B. Market Analytics.....III-57
Table 37: French Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-57

Table 38: French Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-57

Table 39: French 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-57
1$200
   A. Market Analysis.....III-58
Current and Future Analysis.....III-58
Product Launch in the Recent Past.....III-58
1$75
   B. Market Analytics.....III-59
Table 40: German Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-59

Table 41: German Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-59

Table 42: German 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-59
1$200
   A. Market Analysis.....III-60
Current and Future Analysis.....III-60
Market Overview.....III-60
HDTV Broadcasting.....III-60
Product Launch.....III-60
1$75
   Strategic Corporate Development in the Recent Past.....III-61
B. Market Analytics.....III-61
Table 43: UK Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-61
1$200
   Table 44: UK Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 hrough 2015 (includes corresponding Graph/Chart).....III-62

Table 45: UK 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-62
1$200
   Market Analysis.....III-63
Current and Future Analysis.....III-63
Table 46: Italian Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-63
1$200
   Table 47: Italian Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-64

Table 48: Italian 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-64
1$200
   Market Analysis.....III-65
Table 49: Spanish Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-65
1$200
   Table 50: Spanish Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-66

Table 51: Spanish 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-66
1$200
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Product Launches.....III-67
Product Launch in the Recent Past .....III-67
1$75
   Strategic Corporate Developments.....III-681$75
   B. Market Analytics.....III-69
Table 52: Rest of Europe Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-69

Table 53: Rest of Europe Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-69
1$200
   Table 54: Rest of Europe 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-70
1$200
   A. Market Analysis.....III-71
Current and Future Analysis.....III-71
Industry Overview and Outlook.....III-71
Asia-Pacific – A Huge Potential HDTV Market.....III-71
Investments in AC Plasma Displays Rise Rapidly.....III-71
1$75
   Focus on Select Markets.....III-72
Australia.....III-72
Market Overview.....III-72
Australia Selects DVB Standard.....III-72
People Don't Want to Program Themselves.....III-72
Market Trend/Issues.....III-72
High Cost: An Impediment to Digital Conversion.....III-72
1$75
   Delayed Commencement for HDTV.....III-73
Local HDTV Programming and Infrastructure Need to Develop.....III-73
China.....III-73
Industry Overview.....III-73
1$75
   China Outlines the Release of HDTV.....III-74
Market Trends/Issues.....III-74
China Prepares for the New Television.....III-74
DTV Market Making Rapid Grounds.....III-74
1$75
   China - A Global Supplier of HDTV.....III-75
Singapore.....III-75
Market Trends/Issues.....III-75
Singapore Selects DVB Standard over ATSC System.....III-75
Singapore Issues Five Temporary DTV Licenses to Tap the HDTV Market.....III-75
South Korea.....III-75
Korea Builds Up Broadcasting Infrastructure.....III-75
1$75
   Product Launches.....III-763$225
   Product Launches in the Recent Past .....III-791$75
   Strategic Corporate Developments.....III-802$150
   Strategic Corporate Developments in the Recent Past .....III-821$75
   Focus on Select Players.....III-83
Daewoo Electronics Co., Ltd. (South Korea).....III-83
LG Electronics (South Korea).....III-83
Samsung Electronics Co., Ltd. (South Korea).....III-83
1$75
   B. Market Analytics.....III-84
Table 55: Asia-Pacific Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-84
1$200
   Table 56: Asia-Pacific Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-85

Table 57: Asia-Pacific 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-85
1$200
   A. Market Analysis.....III-86
Current and Future Analysis.....III-86
Central and South American Countries Adopt ATSC Standard.....III-86
B. Market Analytics.....III-86
Table 58: Latin America Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-86
1$200
   Table 59: Latin America Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-87

Table 60: Latin America 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-87
1$200
   A. Market Analysis.....III-88
Current and Future Analysis.....III-88
Factors Influencing Growth.....III-88
Market Drivers.....III-88
Increasing usage of DVDs.....III-88
Market Restraints.....III-88
High Replacement Cost.....III-88
Inadequate Infrastructure.....III-88
Vast Spread of Analog Television.....III-88
1$75
   B. Market Analytics.....III-89
Table 61: Rest of World Recent Past, Current & Future Analysis for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-89

Table 62: Rest of World Long-term Projections for HDTV by Product Segment – HDTV Capable Sets and Integrated HDTV Sets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-89
1$200
   Table 63: Rest of World 10-Year Perspective for HDTV by Product Segment – Percentage Breakdown of Volume Sales for HDTV Capable Sets and Integrated HDTV Sets for Years 2003, 2008 & 2012.....III-901$200
  
Total Companies Profiled: 49 (including Divisions/Subsidiaries - 68)

Region/Country Players

The United States 39 Canada 3 Japan 10 Europe 4 France 1 Germany 2 Rest of Europe 1 Asia-Pacific (Excluding Japan) 12
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