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INSTANT NOODLES - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Instant Noodles in Million Packs. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East/African Markets Independently. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 147 companies including many key and niche players such as Acecook Vietnam Co., Ltd., Ajinomoto Company Inc., Amoy Food Limited, AFP Properties Limited, Zhuhai Huafeng Food Industry Co., Ltd., Blue Dragon, CJ Corporation, Fukushima Foods Company Ltd., Hebei Hualong Food Group Co., Ltd., HJ Heinz Co Ltd., Kohlico Group, Mamee-Double Decker (M) Berhad, Nestlé India Ltd., New Dragon Asia Corp., Nissin Food Products Co., Ltd., Nong Shim Co Ltd., PT Indofood Sukses Makmur TBK, PT Sentrafood Indonusa, Samyang Foods Co., Ltd., Sco-Fro Foods Ltd., Tat Hui Foods Pte Ltd., Thai President Foods Public Company Limited, Tingyi (Cayman Islands) Holding Corp, Toyo Suisan Kaisha, Ltd., and UnI-President Enterprises Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1589
Price : $4500
Companies : 147
Pages : 339
Date : January 2011
Market Data Tables : 72

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 TABLE OF CONTENTS

  INSTANT NOODLES (Complete Report) Pages : 339   | $4500
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......13 $295  
   Study Reliability And Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
  2. INDUSTRY OVERVIEW........418 $1450  
   How Instant Noodles Revolutionized the Food Industry?........4
Minimal Impact of Economic Recession on Instant Noodles Market........4
1$100
   Current & Future Analysis........5
The World Gets a Taste of Japan........5
The Humble Ramen Becomes A Haute Cuisine........5
1$100
   The Mix & Match Culture of the Squiggly Noodle........6
How & Why Instant Noodles Complement Modern Lifestyles........6
1$100
   Per Capita Consumption........71$100
   Historic Perspective........8
Table 1: Per Capita Consumption of Instant Noodles in Asia Pacific: Unit Breakdown by Select Countries for the Years 2005 and 2006 (includes corresponding Graph/Chart)........8
Demographic Trends........8
1$350
   Purchasing Power Parity & Its Impact on Demand........9
Intriguing Facts About Instant Ramen........9
Factual Snippets........9
1$100
   Who Says Instant Noodles is a Terrestrial Food Phenomenon........10
Contributions to Society........10
1$100
   Next to Salt, Instant Noodles is the Most Popular Vehicle for Food
  Fortification........11
1$100
   WINA: An Independent Non-Government Body for the Squiggly Noodle........121$100
   Flavors Are What Will Keep the Market Aflame in the Future........13
Flavors: An Indispensable, Delicious Theme for Instant Noodles........13
Culantro (aka Eryngium)........13
Garlic (aka stinking rose)........13
Ginger........13
Green Onion (aka welsh onion, spring onion, scallion)........13
1$100
   Sesame Seeds & Oil........14
Bonito........14
Kansui........14
Lecithin, Thickeners (Polysaccharides) & Tocopherol (Vitamin E)........14
The Onus of Product Design is on Health & Nutrition........14
Unraveling the Technology Behind Instant Noodling........14
1$100
   Styrofoam Cups: A New Packaging Technology........15
Noteworthy Trends In a Capsule........15
Homing In On Convenience........15
1$100
   Packaged Nama Reflects the Undying Quest for An Ever Better Eating Experience........16
Larger Portions Spiral in Popularity........16
Innovation Broadens the Market........16
1$100
   Instant Noodles Based on Jute Saluyot Hits the Aisle........17
Packaging Innovation Gains in Importance........17
Robust Demand for Instant Noodles Fashions Wheat into a Profitable Crop........17
1$100
   Europe: A Little Late to Join the Magic Ramen Fan Club........18
What’s The Hitch?........18
1$100
   The Ramen War in Mexico........19
Heavy Discounting Pinch Corporate Bottomlines in Indonesia........19
1$100
   Industry Issues........20
Revolutionizing Impact of Instant Ramen Alarms Keepers of Culinary Cultures........20
Mexico: A Victim of Food Globalization........20
Japan: A Victim of Its Own Popular Invention........20
1$100
   Potential Health Issues Dog Instant Noodle Consumption........21
1$100
  3. INSTANT NOODLES: A FREEZE FRAME........226 $495  
   A Quick Tour Through the Amazing Origin of Instant Noodles........22
The Seven Spectacular Stages of Evolution........22
1$100
   China & Japan Share the Legacy & Art of Noodle Making........23
Nissin Foods: A Bold Inventor of this Revolutionary Food Concept........23
1$100
   Product Pioneer - Nissin’s Stand On the Leadership Front........24
Commercial Market for Instant Ramen in Japan: A Story........24
1$100
   Top Instant Ramen Brands in Japan for the Year 2006........251$100
   How Instant Ramen Traversed the Mighty Oceans & Continents?........26
Major Instant Noodles Brands by Country........26
2$200
  4. PRODUCT OVERVIEW........2816 $950  
   Instant Noodles: A Definition........28
Nutritional Value........28
Nutritional Chart for A 100-Gram Pack of Instant Noodles........28
1$100
   Table 2: Comparison of Fat Content in Instant Noodles & Other Food Dishes (includes corresponding Graph/Chart)........29
Regional Taste Profiles of Instant Noodles........29
Ethnic Tastes of Consumers in Instant Noodle Market........29
1$350
   Types of Noodles........30
Noodles Based on Type of Wheat Used........30
Noodle Types Based on Type of Wheat Used........30
Noodles Based on Length & Width of Individual Noodle Strands........30
1$100
   Noodle Types Based on Width........31
Noodles Based on Processing........31
Fresh Noodles........31
Boiled Noodles........31
Dried Noodles........31
1$100
   Steamed or Wet Noodles........32
Noodles Based on Salt........32
A Peek into Categories of Noodles Based on Salt........32
WSN Noodles........32
Noodles Based on Packaging........32
Pack Noodles........32
Cup Noodles........32
1$100
   Drawbacks of Cup Noodles........33
Types of Asian Noodles........33
Chinese Raw Noodles........33
Chinese Wet Noodles........33
Chuka-men........33
1$100
   Japanese Udon Noodles........34
Instant Fried Noodles........34
Malaysian Hokkien Noodles........34
Thailand Bamee........34
An Insight into Flour Specifications for Various Noodles........34
1$100
   A Peek into Width and Thickness for Varied Noodle Types........35
Noodle Evaluation........35
Noodle Texture........35
Noodle Color........35
Flour Ash: A Notorious Factor for Noodle Discoloration.........35
1$100
   Noodle Processing........36
Ingredient Profile: What Goes Into Making Noodles?........36
Noodle Blocks........36
Noodle Broth/Sauce........36
1$100
   Table 3: Percentage Composition of Various Ingredients in Instant Noodle Production (includes corresponding Graph/Chart)........37
Wheat: A Major Ingredient........37
1$350
   Buckwheat, Mung Bean & Soy Flour Gain in Popularity........38
A Peek Into the Manufacturing Process........38
1$100
   The Importance of Each Process........39
Mixing........39
Dough Resting........39
Dough Sheeting, Slitting & Waving........39
Cooking Noodles........39
Disadvantages Trip the Traditional Frying Method........39
1$100
   Flowchart Depicting Flow of Events in Instant Noodle Manufacture........401$100
   Brand Talk........41
Nong-Shim’s Sin Ramen........41
Nissin’s KIMCHI RAMEN........41
CJ Co’s Retto Brand........41
Zhejiang Haitong’s Kaiz Mate........41
Technocom’s Sweet Instant Noodles........41
1$100
   ScoFro’s iExpress Instant Noodles........42
Request Foods’s Honey Sesame Chicken Noodles........42
Chaudhary’s WAI WAI Brand........42
Nestlé’s Maggi........42
Chewy Supplies Rice Noodles........42
1$100
   Top Brands of Instant Noodles in the International Market........43
Popular Instant Noodle Brands in Select Countries........43
Popular Noodle Varieties in Various Geographic Regions........43
1$100
  5. PRODUCT LAUNCHES & INTRODUCTIONS........44   
   ITC to Introduce Novel Range of Instant Noodles........44
Hindustan Unilever Launches Knorr Soupy Noodles........44
GlaxoSmithkline Consumer Healthcare Rolls Out Foodles........44
Ching’s Secret Introduces New Ching’s Instant Noodles........44
Smith & Jones Unveils Tadka Marke........44
1$100
   Nestle Introduces Maggi Cuppa Mania........45
1$100
  6. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST- A PERSPECTIVE BUILDER........463 $295  
   Toyo Suisan Unveils New Curry Noodle and Soy Sauce........46
Toyo Suisan Releases New Chinese Noodles........46
Toyo Suisan Introduces Japanese Soy Sauce and Noodles........46
Toyo Suisan Unveils YAMITSUKI........46
Toyo Suisan Unveils Wakayama Maru-Chan........46
Toyo Suisan Introduces GEGEGE Maru-Chan........46
New iKo-Lee’s Instant Noodles Hits the Aisle........46
1$100
   Blue Dragon Unveils Two New Products........47
Nestle India Offers Maggi Dal Atta Noodles........47
Magic Foods Debuts Insta Magic........47
Vikalpa Snack Launches ‘Just Noodles’........47
Wai Wai Makes Way into Indian Realm........47
1$100
   Nissin Food Products Rolls Out Instant Noodles........48
Roz Siam Unveils Instant Noodles........48
Jollof Noodles from The Emir of Kano........48
1$100
  7. RECENT INDUSTRY ACTIVITY........493 $295  
   China Food Services and Beijing Sai Han Coarse Cereal Ink Distribution
  Agreement........49
Etika International Holdings Acquires Stake in Two Instant Noodle Companies........49
Uni-President China Holdings to Enhance Kunming Plant Capacity........49
Nestle India and Karnataka Government Ink Memorandum of Understanding........49
1$100
   Master Kang to Establish New Instant-noodle Facility........50
House Foods to Acquire Minor Stake in Masan Group........50
Sanyo Foods Acquires Stake in Marutai........50
Nagatanien Establishes New Facility........50
COFCO Acquires Wu Gu Dao Chang........50
1$100
   Tibet Longhu to Manufacture New Instant Noodles........51
Nissin Foods to Foray into Russia’s Fast Food Meals Market........51
Thai President Foods Invests 100 million baht for Capacity Expansion........51
Nissin Food Shifts to Tokyo........51
1$100
  8. CORPORATE ACTIVITY IN RECENT PAST- A PERSPECTIVE BUILDER........524 $295  
   Nissin Food Products Acquires Myojo Foods........52
Toyo Suisan to Invest Yen 10 billion for Instant Noodles Factory........52
Jinmailang Collaborates with Chinese Agricultural University........52
New Dragon Purchases Instant Noodle Production Site........52
Salim Group Acquires Share in Food Empire........52
1$100
   Acecook To Establish Instant Noodle Production Site........53
CG Foods India To Set Up Manufacturing Centers........53
Haldiram To Produce Instant Noodles........53
Korea Yakult Set to Foray into Indian Aisle........53
Ting Hsin Establishes Instant Noodle Restaurant in China........53
1$100
   Ajinomoto Establishes New Site........54
Wan Tahi To Inaugurate Instant Noodle Manufacturing Site........54
EU Ban on Thai Instant Noodles........54
UK Bans Nong Shim Instant Noodles........54
Nong Shim Inaugurates Instant Noodle Operations in the US........54
1$100
   ICC International Purchases Goonk Gink........55
Mamee Increases Investments........55
Nissin Initiates Promotional Campaign........55
1$100
  9. FOCUS ON SELECT GLOBAL PLAYERS........568 $595  
   Acecook Vietnam Co., Ltd (Vietnam)........56
Ajinomoto Company, Inc. (Japan)........56
Amoy Food Limited (Hong Kong)........56
1$100
   AFP Properties Limited (Singapore)........57
Zhuhai Huafeng Food Industry (Group) Co., Ltd. (China)........57
Blue Dragon (UK)........57
Cj Corporation (Korea)........57
1$100
   Fukushima Foods Company Ltd (Japan)........58
Hebei Hualong Food Group Co., Ltd (China)........58
HJ Heinz Co Ltd (UK)........58
Kohlico Group (UK)........58
1$100
   Mamee-Double Decker (M) Berhad (Malaysia)........59
Nestlé India Ltd (India)........59
1$100
   New Dragon Asia Corp. (China)........60
Nissin Food Products Co., Ltd. (Japan)........60
Nong Shim Co Ltd (Korea)........60
1$100
   Pt. Indofood Sukses Makmur TBK (Indonesia)........61
PT Sentrafood Indonusa (Indonesia)........61
Samyang Foods Co., Ltd (Korea)........61
Sco-Fro Foods Ltd (UK)........61
1$100
   Tat Hui Foods Pte Ltd. (Singapore)........62
Thai President Foods Public Company Limited (Thailand)........62
Tingyi (Cayman Islands) Holding Corp (China)........62
1$100
   Toyo Suisan Kaisha, Ltd (Japan)........63
Uni-President Enterprises Corp (Taiwan)........63
1$100
  10. GLOBAL MARKET PERSPECTIVE........64   
   Table 4: World Recent Past, Current & Future Analysis for Instant Noodles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/ Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........641$350
   Table 5: World Historic Review for Instant Noodles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........651$350
   Table 6: World 11-Year Perspective for Instant Noodles by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Markets for Years 2005, 2010, and 2015(includes corresponding Graph/Chart)........66
1$350
  11. THE UNITED STATES........674 $950  
   A. Market Analysis........67
Outlook........67
Hectic Lifestyles Sustain Sales for Convenience Foods ........67
Flavor Profile........67
Demographic Profile:........67
Competitive Scenario in the Past........67
1$100
   Table 7: US Market for Instant Noodles (2003): Percentage Breakdown of Leading Foreign Brands for Maruchan, Top Ramen, and Others (includes corresponding Graph/Chart)........68

Table 8: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Dollar Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended Oct 2006 (In US$ Million) (includes corresponding Graph/Chart)........68
1$350
   Table 9: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Unit Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended Oct 2006 (In Million Units) (includes corresponding Graph/Chart)........691$350
   B. Market Analytics........70
Table 10: US Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........70

Table 11: US Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........70
1$350
  12. CANADA........712 $595  
   Market Analysis........71
Table 12: Canadian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........71
1$350
   Table 13: Canadian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........72
1$350
  13. JAPAN........737 $1450  
   A. Market Analysis........73
Outlook........73
A Primer........73
Instant Noodles: A Lifestyle Trend in Japan........73
Japan: A Country That Stood At the Forefront of the Ramen Revolution........73
1$100
   The Clash of the Titans........74
Nissin & Toyo Suisan: A Competitive Review of the Two Battle Scarred
  Warhorses........74
Table 14: Japanese Market for Instant Noodles (2008): Percentage Breakdown of Value Sales for Leading Players – Nissin Food Products, Toyo Suisan, Sanyo Foods, Myojo Foods, Acecook, and Others (includes corresponding Graph/Chart)........74
A Historic Perspective........74
Consumption and Production Scenario........74
1$350
   Table 15: Japanese Market for Noodles (2005): Percentage Breakdown of Production Volumes for Cup-type Noodles, Packaged Noodles, and Nama (Fresh-type Noodles) (includes corresponding Graph/Chart)........75
A Crowded Market........75
Tracking Prices........75
1$350
   Table 16: Japanese Market for Instant Noodles: Price Comparisons in Various Cities for Years 2005 and 2006 (includes corresponding Graph/Chart)........761$350
   Flour Consumption in Japan Stands Tall........77
Buckwheat Gaining Ground........77
Japan: The Largest Exporter of Instant Ramen in the Modern World........77
1$100
   Table 17: Japanese Exports of Instant Ramen (2004): Breakdown of Value Exports by Destination Countries for United States, Hong Kong, Taiwan, Singapore, Canada, and Others (In Yen Million) (includes corresponding Graph/Chart)........78

Table 18: Japanese Imports of Instant Ramen (2004): Breakdown of Value Imports by Country for South Korea, Belgium, China, Thailand, Italy, and Others (In Yen Million) (includes corresponding Graph/Chart)........78
1$350
   B. Market Analytics........79
Table 19: Japanese Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........79

Table 20: Japanese Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........79
1$350
  14. EUROPE........804 $1450  
   A. Market Analysis........80
Outlook........80
A Primer........80
Market Restraints........80
Falling Prey to Controversies Over Health........80
1$100
   Pasta Creates Obstacles........81
B. Market Analytics........81
Table 21: European Recent Past, Current & Future Analysis for Instant Noodles by Geographic Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........81
1$350
   Table 22: European Historic Review for Instant Noodles by Geographic Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........821$350
   Table 23: European 11-Year Perspective for Instant Noodles by Geographic Region – Percentage Breakdown of Unit Sales for France, Germany, UK, Russia, and Rest of Europe for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........83
1$350
  14a. FRANCE........84   
   Market Analysis........84
Table 24: French Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........84

Table 25: French Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........84
1$350
  14b. GERMANY........852 $595  
   A. Market Analysis........85
Outlook........85
An Overview of the German Market........85
B. Market Analytics........85
Table 26: German Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........85
1$350
   Table 27: German Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........86
1$350
  14c. THE UNITED KINGDOM........873 $595  
   A. Market Analysis........87
Outlook........87
Market Basics........87
Table 28: UK Noodles Market (2007): Percentage Share Breakdown of Value Sales by Product Category - Main Noodles and Savoury Noodles........87
1$350
   Competitive Climate........88
Unilever Ushers in the Pot Noodle Concept........88
Key Challenges........88
1$100
   B. Market Analytics........89
Table 29: UK Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........89

Table 30: UK Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........89
1$350
  14d. RUSSIA........90   
   Market Analysis........90
Table 31: Russian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........90

Table 32: Russian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........90
1$350
  14e. REST OF EUROPE........913 $595  
   A. Market Analysis........91
Outlook........91
Focus on Select Markets........91
Bulgaria........91
Czech Republic........91
Hungary........91
Poland........91
1$100
   Slovakia........92
B. Market Analytics........92
Table 33: Rest of Europe Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........92
1$350
   Table 34: Rest of Europe Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........93
1$350
  15. ASIA-PACIFIC........945 $950  
   A. Market Analysis........94
Outlook........94
A Market Primer........94
Price Competition Becomes Acute........94
A Historical Glimpse of Per Capita Consumption........94
1$100
   Table 35: Instant Noodles Market in Asia-Pacific: Percentage Growth in Per Capita Consumption in Select Countries for the Years 1995-1998 Vs. 1999-2002 (includes corresponding Graph/Chart)........95

Table 36: Instant Noodle Market in Asia-Pacific (2003): A Sneak Peek into Annual Per Capita Consumption in Select Asian Countries (includes corresponding Graph/Chart)........95
1$350
   B. Market Analytics........96
Table 37: Asia-Pacific Recent Past, Current & Future Analysis for Instant Noodles by Geographic Region– China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........96
1$350
   Table 38: Asia-Pacific Historic Review for Instant Noodles by Geographic Region – China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........971$350
   Table 39: Asia-Pacific 11-Year Perspective for Instant Noodles by Geographic Region – Percentage Breakdown of Unit Sales for China/ Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia Pacific for Years 2005, 2010, and 2015 (includes corresponding Graph/Chart)........98
1$350
  15a. CHINA/HONG KONG........998 $1950  
   A. Market Analysis........99
Outlook........99
China: A Market Primer........99
Market in the Past........99
1$100
   A Market Fact File........1001$100
   Trends In A Capsule........101
Innovation Takes the Front Seat........101
Popular Flavors The Drum Roll Begins........101
Cup Noodles is Popular in Which Chinese Region?........101
1$100
   China: A Production Hub For Asian Players........102
Survival In the Chinese Market Gets Tough........102
How Ingredient Prices Impact Bottom Lines?........102
Table 40: Why & How Ingredient Price Hikes Impacts Price of Instant Noodles Per Pack........102
The Clash of the Titans........102
1$350
   Table 41: Chinese Market for Instant Noodles (2008): Percentage Breakdown of Value Sales for Master Kong, Hualong Group, Baixiang Food Group and Others (includes corresponding Graph/Chart)........103

Table 42: Master Kong's Major Product Markets (2007): Percentage Breakdown of Value Sales for Packet Noodles, Container Noodles, and Others (includes corresponding Graph/Chart)........103
1$350
   Competitive Climate in the Past........104
Table 43: Chinese Market for Instant Noodles (2004 & 2005): Percentage Market Share Breakdown for Tingyi, President, Hualong, and Others (includes corresponding Graph/Chart)........104
1$350
   Table 44: Chinese Market for Instant Noodles: Major Cities Ranked by Purchase Frequency of Master Kong, President, and Huafeng Brands (includes corresponding Graph/Chart)........1051$350
   The Focus Shifts to Rural Consumers........106
B. Market Analytics........106
Table 45: Chinese/Hong Kong Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........106

Table 46: Chinese/Hong Kong Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........106
1$350
  15b. INDONESIA........1079 $1950  
   A. Market Analysis........107
Outlook........107
Impact of Recession on the Market 107 Characteristic Traits of the Indonesian Market:
  A Fact File........107
1$100
   Market Structure........1081$100
   Indofood Today ........109
Table 47: Leading Manufacturers in Indonesian Instant Noodles Market (2008): Percentage Breakdown of Volume Sales for PT. Indofood Sukses Makmur, PT. Prakarsa Alam Segar, PT. Sentrafood Indonusa, PT. Artha Millenia Pangan Makmur and Others (includes corresponding Graph/Chart)........109
1$350
   Table 48: Production Capacity for Leading Players in the Instant Noodles Market in Indonesia for the Year 2009 (includes corresponding Graph/Chart)........1101$350
   Trends In a Capsule........111
Shrewd Advertising Perks Up Consumption........111
Establishment of Production Standards Boost Product Quality........111
Acceptable Ranges of Biological Agents in Instant Noodles........111
1$100
   Key Statistics........112
Table 49: Indonesian Instant Noodles Market (2010-2014): Annual Production Capacity in Thousand Tons (includes corresponding Graph/Chart)........112

Table 50: Indonesian Imports of Instant Noodles: Volume Breakdown in Thousand Tons for the Years 2004 through 2008 (includes corresponding Graph/Chart)........112
1$350
   Table 51: Indonesian Exports of Instant Noodles: Volume Breakdown in Thousand Tons for the Years 2004 through 2008 (includes corresponding Graph/Chart)........113
A Glance at Production Costs and Pricing Dynamics in the Past........113
Production Costs........113
1$350
   Table 52: Tracking Production Costs of Instant Noodles in Indonesia for the Years 2001 through 2008 (includes corresponding Graph/Chart)........114
Pricing Dynamics........114
Table 53: Indonesian Market for Instant Noodles: Percentage Share of Contribution of Ingredients to the Total Cost of the Product (includes corresponding Graph/Chart)........114
1$350
   B. Market Analytics........115
Table 54: Indonesian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........115

Table 55: Indonesian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........115
1$350
  15c. SOUTH KOREA........1163 $595  
   A. Market Analysis........116
Outlook........116
A Primer........116
Strategies Adopted to Keep Enthusiasm Sufficiently Kindled........116
1$100
   Competitive Scenario in the Past........117
Table 56: Instant Noodle Market in Korea (2004): Percentage Market Share Breakdown of Leading Players - Nong Shim, Samyang, Ottogi, and Yakult (includes corresponding Graph/Chart)........117
Top Selling Brands of Ramen in Korea for the Year 2006........117
Wheat Production in Korea – Historical Data........117
1$350
   B. Market Analytics........118
Table 57: South Korean Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........118

Table 58: South Korean Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........118
1$350
  15d. VIETNAM........1192 $950  
   A. Market Analysis........119
Outlook........119
A Primer........119
B. Market Analytics........119
Table 59: Vietnamese Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........119
1$350
   Table 60: Vietnamese Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........120
1$350
  15e. PHILIPPINES........121   
   Market Analysis........121
Table 61: Philippine Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........121

Table 62: Philippine Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........121
1$350
  15f. THAILAND........1224 $595  
   A. Market Analysis........122
Outlook........122
Instant Noodles Manufacturers Shift Focus to Exports and Value Added
  Products........122
Market Fact File........122
1$100
   Competitive Landscape: A Historical Glimpse........123
Table 63: Thai Market for Instant Noodles (2004): Percentage Market Share Breakdown of Leading Players - Thai President Foods, Thai Preserved Foods, and Others (includes corresponding Graph/Chart)........123
1$350
   Brands With the Highest Brand Recognition & Equity........124
Wheat Consumption in Thai Market........124
1$100
   B. Market Analytics........125
Table 64: Thai Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........125

Table 65: Thai Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........125
1$350
  15g. REST OF ASIA-PACIFIC........1266 $950  
   A. Market Analysis........126
Outlook........126
Overview of Select Markets........126
Australia........126
India........126
1$100
   Maggi: The Favorite Brand........127
Top Ramen: Another Popular Brand........127
Uttranchal: A Promising State ........127
Malaysia........127
Myanmar........127
1$100
   Nepal........128
Nepalese Manufacturers Focus on Exports........128
1$100
   The Rationale Underlying Imports of Cup Noodles........129
A Glance at Singapore’s Competitive Climate in 2004........129
Table 66: Instant Noodle Market in Singapore (2004): Percentage Market Share of Leading Brands - Maggi, Myojo, Nissin, and Others (includes corresponding Graph/Chart)........129
1$350
   Taiwan........130
Wheat Cultivation........130
1$100
   B. Market Analytics........131
Table 67: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........131

Table 68: Rest of Asia-Pacific Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........131
1$350
  16. MIDDLE EAST/AFRICA........1322 $395  
   A. Market Analysis........132
Outlook........132
Focus on Select Markets........132
Saudi Arabia........132
Israel........132
1$100
   B. Market Analytics........133
Table 69: Middle East/Africa Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........133

Table 70: Middle East/Africa Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........133
1$350
  17. LATIN AMERICA........1343 $595  
   A. Market Analysis........134
Outlook........134
Overview of Select Markets........134
Mexico........134
Brazil........134
1$100
   Argentina........135
Chile........135
B. Market Analytics........135
Table 71: Latin America Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2007 through 2015 (includes corresponding Graph/Chart)........135
1$350
   Table 72: Latin America Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 2000 through 2006 (includes corresponding Graph/Chart)........1361$350
COMPETITION 193$995
  
Total Companies Profiled: 179 (including Divisions/Subsidiaries - 194)

Region/Country                 Players


The United States                  27   
Canada                              2
Japan                               9
Europe                             28
     Germany                        2
     The United Kingdom            14
     Italy                          3
     Rest of Europe                 9
Asia-Pacific (Excluding Japan)    126
Middle-East                         1
Africa                              1
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