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  INSTANT NOODLES
A Global Strategic Business Report

This report analyzes the worldwide markets for Instant Noodles in Million Packs. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East/African Markets Independently. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 181 companies including many key and niche players worldwide such as Acecook Vietnam Co., Ltd, Ajinomoto Company Inc., Amoy Food Limited, Asia Food & Properties Ltd, Zhuhai Huafeng Food Industry Co., Ltd., Blue Dragon, CJ Corporation, Fukushima Foods Company Ltd, Hebei Hualong Food Group Co., Ltd, HJ Heinz Co Ltd, Kohlico Group, Mamee-Double Decker (M) Berhad, Myojo Foods Company (Singapore) Private Limited, Nong Shim Co Ltd, Nestlé India Ltd, New Dragon Asia Corp., Nissin Food Products Co., Ltd., PT Indofood Sukses Makmur TBK, PT Jakaranatama Food Industry, PT Sentrafood Indonusa, Samyang Foods Co., Ltd, Sco-Fro Foods Ltd, Tat Hui Foods Pte Ltd, Thai President Foods Public Company Limited, Tingyi (Cayman Islands) Holding Corp, Toyo Suisan Kaisha, Ltd, Universal Rodina Corporation, and UnI-61President Enterprises Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1589  PAGES:    353
PRICE:    $3950  DATE:       April 2008
COMPANIES:  181  MARKET DATA TABLES:   144
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  INSTANT NOODLES (Complete Report) Pages : 353   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability And Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   CAGR Disparities Between Historic & Current Data.....I-3
Quantitative Techniques & Analytics.....I-3
Product Definitions And Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY65$2250
  1. Industry Overview.....II-120 $1600  
   How Instant Noodles Revolutionized the Food Industry?.....II-1
The World Gets a Taste of Japan.....II-1
1$100
   The Humble Ramen Becomes A Haute Cuisine.....II-2
The Mix & Match Culture of the Squiggly Noodle.....II-2
1$100
   How & Why Instant Noodles Complement Modern Lifestyles.....II-3
Present Levels of Per Capita Consumption.....II-3
1$100
   Elementary Instant Noodle Statistics.....II-4
Table 1: Per Capita Consumption of Instant Noodles in Asia Pacific-Volume Breakdown by Select Countries for the Years 1995, 1997, 1999, and 2001 (includes corresponding Graph/Chart).....II-4
1$300
   Table 2: Per Capita Consumption of Instant Noodles in Asia Pacific: Unit Breakdown by Select Countries for the Years 2005 and 2006 (includes corresponding Graph/Chart).....II-5
Demographic Trends.....II-5
Purchasing Power Parity & Its Impact on Demand.....II-5
1$300
   Table 3: Average Spends on Instant Noodles As a Percentage of the Disposable Income in Select Countries for the Year 2005 – Brazil, China, India, Indonesia, Malaysia, Mexico, Russia, South Korea, and Thailand (includes corresponding Graph/Chart).....II-6
Intriguing Facts About Instant Ramen.....II-6
Factual Snippets.....II-6
1$300
   Who Says Instant Noodles is a Terrestrial Food Phenomenon.....II-7
Contributions to Society.....II-7
1$100
   Next to Salt, Instant Noodles is the Most Popular Vehicle for Food
  Fortification.....II-8
1$100
   IRMA: An Independent Non-Government Body for the Squiggly Noodle.....II-9
Flavors Are What Will Keep the Market Aflame in the Future.....II-9
1$100
   Flavors: An Indispensable, Delicious Theme for Instant Noodles.....II-10
Culantro (aka Eryngium).....II-10
Garlic (aka stinking rose).....II-10
Ginger.....II-10
Green Onion (aka welsh onion, spring onion, scallion).....II-10
Sesame Seeds & Oil.....II-10
Bonito.....II-10
Kansui.....II-10
Lecithin, Thickeners (Polysaccharides) & Tocopherol (Vitamin E).....II-10
1$100
   The Onus of Product Design is on Health & Nutrition.....II-11
Unraveling the Technology Behind Instant Noodling.....II-11
1$100
   Styrofoam Cups: A New Packaging Technology.....II-12
Noteworthy Trends In a Capsule.....II-12
Homing In On Convenience.....II-12
Packaged Nama Reflects the Undying Quest for An Ever Better Eating Experience.....II-12
1$100
   Larger Portions Spiral in Popularity.....II-13
Innovation Broadens the Market.....II-13
Instant Noodles Based on Jute Saluyot Hits the Aisle.....II-13
Packaging Innovation Gains in Importance.....II-13
1$100
   Robust Demand for Instant Noodles Fashions Wheat into a Profitable Crop.....II-14
Production Notes.....II-14
Table 4: World Production of Instant Noodles (2001): Breakdown by Select Countries - China, Japan, Indonesia, South Korea, Vietnam, Thailand, Taiwan, and Philippine (includes corresponding Graph/Chart).....II-14
1$300
   Europe: A Little Late to Join the Magic Ramen Fan Club.....II-15
What’s The Hitch?.....II-15
The Ramen War in Mexico.....II-15
1$100
   Korea .....II-16
Top Selling Brands of Ramen in Korea for the Year 2006.....II-16
Heavy Discounting Pinch Corporate Bottomlines in Indonesia.....II-16
1$100
   Industry Issues.....II-17
Revolutionizing Impact of Instant Ramen Alarms Keepers of Culinary Cultures.....II-17
Mexico: A Victim of Food Globalization.....II-17
Japan: A Victim of Its Own Popular Invention.....II-17
1$100
   Potential Health Issues Dog Instant Noodle Consumption.....II-18
Corporate Legends in Asia.....II-18
Nissin Foods (Japan).....II-18
1$100
   PT Indofood (Indonesia).....II-19
Nong Shim (Korea).....II-19
Samyang Foods Corporation (Korea).....II-19
Thai President Foods Public Company Limited (Thailand).....II-19
VIFON (Vietnam).....II-19
1$100
   Hualong Group (China).....II-20
1$100
  2. Instant Noodles: A Freeze Frame.....II-216 $700  
   A Quick Tour Through the Amazing Origin of Instant Noodles.....II-21
The Seven Spectacular Stages of Evolution.....II-21
1$100
   China & Japan Share the Legacy & Art of Noodle Making.....II-22
Nissin Foods: A Bold Inventor of this Revolutionary Food Concept.....II-22
1$100
   Product Pioneer - Nissin’s Stand On the Leadership Front.....II-23
Table 5: Nissin Food’s Market Share in Key Geographic Markets for the Year 2003 – Asia, North America, Latin America, Europe, and Global (includes corresponding Graph/Chart).....II-23
1$300
   Commercial Market for Instant Ramen in Japan: A Story.....II-24
Top Instant Ramen Brands in Japan for the Year 2006.....II-24
1$100
   How Instant Ramen Traversed the Mighty Oceans & Continents?.....II-25
Japan: The Largest Exporter of Instant Ramen in the Modern World.....II-25
1$100
   Table 6: Japanese Exports of Instant Ramen: Breakdown of Value Exports by Destination Countries for the Year 2004 - United States, Hong Kong, Taiwan, Singapore, Canada, and Others (includes corresponding Graph/Chart).....II-26

Table 7: Japanese Imports of Instant Ramen: Breakdown of Value Imports by Country for the Year 2004 - South Korea, Belgium, China, Thailand, Italy, and Others (includes corresponding Graph/Chart).....II-26
1$300
  3. Product Overview.....II-2715 $1300  
   Instant Noodles: A Definition.....II-27
Nutritional Value.....II-27
Nutritional Chart for A 100-Gram Pack of Instant Noodles.....II-27
1$100
   Table 8: Comparison of Fat Content in Instant Noodles & Other Food Dishes (includes corresponding Graph/Chart).....II-28
Regional Taste Profiles of Instant Noodles.....II-28
Ethnic Tastes of Consumers in Instant Noodle Market.....II-28
1$300
   Types of Noodles.....II-29
Noodles Based on Type of Wheat Used.....II-29
Noodle Types Based on Type of Wheat Used.....II-29
Noodles Based on Length & Width of Individual Noodle Strands.....II-29
Noodle Types Based on Width.....II-29
1$100
   Noodles Based on Processing.....II-30
Fresh Noodles.....II-30
Boiled Noodles.....II-30
Dried Noodles.....II-30
Steamed or Wet Noodles.....II-30
Noodles Based on Salt.....II-30
1$100
   A Peek into Categories of Noodles Based on Salt.....II-31
WSN Noodles.....II-31
Noodles Based on Packaging.....II-31
Pack Noodles.....II-31
Cup Noodles.....II-31
1$100
   Drawbacks of Cup Noodles.....II-32
Types of Asian Noodles.....II-32
Chinese Raw Noodles.....II-32
Chinese Wet Noodles.....II-32
Chuka-men.....II-32
Japanese Udon Noodles.....II-32
Instant Fried Noodles.....II-32
Malaysian Hokkien Noodles.....II-32
1$100
   Thailand Bamee.....II-33
An Insight into Flour Specifications for Various Noodles.....II-33
A Peek into Width and Thickness for Varied Noodle Types.....II-33
Noodle Evaluation.....II-33
Noodle Texture.....II-33
1$100
   Noodle Color.....II-34
Flour Ash: A Notorious Factor for Noodle Discoloration......II-34
Noodle Processing.....II-34
Ingredient Profile: What Goes Into Making Noodles?.....II-34
Noodle Blocks.....II-34
Noodle Broth/Sauce.....II-34
1$100
   Table 9: Percentage Composition of Various Ingredients in Instant Noodle Production (includes corresponding Graph/Chart).....II-35
Wheat: A Major Ingredient.....II-35
1$300
   Buckwheat, Mung Bean & Soy Flour Gain in Popularity.....II-36
A Peek Into the Manufacturing Process.....II-36
1$100
   The Importance of Each Process.....II-37
Mixing.....II-37
Dough Resting.....II-37
Dough Sheeting, Slitting & Waving.....II-37
Cooking Noodles.....II-37
1$100
   Disadvantages Trip the Traditional Frying Method.....II-38
Flowchart Depicting Flow of Events in Instant Noodle Manufacture.....II-38
1$100
   Brand Talk.....II-39
Nong-Shim’s Sin Ramen.....II-39
Nissin’s KIMCHI RAMEN.....II-39
CJ Co’s Retto Brand.....II-39
Zhejiang Haitong’s Kaiz Mate.....II-39
Technocom’s Sweet Instant Noodles.....II-39
ScoFro’s iExpress Instant Noodles.....II-39
1$100
   Request Foods’s Honey Sesame Chicken Noodles.....II-40
Chaudhory’s WAI WAI Brand.....II-40
Nestlé’s Maggi.....II-40
Chewy Supplies Rice Noodles.....II-40
Top Brands of Instant Noodles in the International Market.....II-40
1$100
   Popular Instant Noodle Brands in Select Countries.....II-41
Popular Noodle Varieties in Various Geographic Regions.....II-41
1$100
  4. Product Introductions/ Innovations.....II-426 $600  
   Toyo Suisan Unveils New Curry Noodle and Soy Sauce.....II-42
Toyo Suisan Releases New Chinese Noodles.....II-42
Toyo Suisan Introduces Japanese Soy Sauce and Noodles.....II-42
Toyo Suisan Unveils YAMITSUKI.....II-42
Toyo Suisan Unveils Wakayama Maru-Chan.....II-42
Toyo Suisan Introduces GEGEGE Maru-Chan.....II-42
New iKo-Lee’s Instant Noodles Hits the Aisle.....II-42
1$100
   Blue Dragon Unveils Two New Products.....II-43
Nestle India Offers Maggi Dal Atta Noodles.....II-43
Magic Foods Debuts Insta Magic.....II-43
Vikalpa Snack Launches ‘Just Noodles’.....II-43
Wai Wai Makes Way into Indian Realm.....II-43
Nissin Food Products Rolls Out Instant Noodles.....II-43
1$100
   Roz Siam Unveils Instant Noodles.....II-44
Jollof Noodles from The Emir of Kano.....II-44
Nissin Set to Sell Koumi Curry Udon.....II-44
Saha Pathanapibul Introduces Noodle-Based Snack.....II-44
RB Foods Rolls Out New Instant Noodles.....II-44
Korea Yakult Launches Cup Noodles and Frozen Instant Noodles.....II-44
1$100
   Hualong Food Debuts Hualongjituan Zhuzhechi.....II-45
Indofood Offers Mi Imlek Indomie.....II-45
Indo Nissin Introduces Instant Noodles for Kids.....II-45
New Mawai Thai Instant Noodles from Mawai.....II-45
Nissin Food Debuts Nissin Aoteman.....II-45
1$100
   Nong Shim Rolls Out SengSeng Kahlkooksu.....II-46
Suimin Foods Launches Flavor Instant Noodles.....II-46
Thien Huong’s New Vi Huong Instant Noodles.....II-46
Indo Nissin Foods Improves Instant Noodles.....II-46
Ajinomoto Unveils Ethnic Instant Noodle Variety.....II-46
1$100
   Tingyi’s Master Kong Enters Taiwan.....II-47
Ting Hsin Launches Chef Kang.....II-47
Yeo Hiap Seng Offers Cintan Instant Noodles.....II-47
Dingyi Rolls Out Fumangduo Seashell Instant Noodle.....II-47
Nissin Unveils New Instant Noodles.....II-47
1$100
  5. Recent Industry Activity.....II-486 $400  
   Thai President Foods Invests 100 million baht for Capacity Expansion.....II-48
Nissin Food Shifts to Tokyo.....II-48
Toyo Suisan to Invest Yen 10 billion for Instant Noodles Factory.....II-48
Jinmailang Collaborates with Chinese Agricultural University.....II-48
New Dragon Purchases Instant Noodle Production Site.....II-48
1$100
   Salim Group Acquires Share in Food Empire.....II-49
Acecook To Establish Instant Noodle Production Site.....II-49
CG Foods India To Set Up Manufacturing Centers.....II-49
Haldiram To Produce Instant Noodles.....II-49
Korea Yakult Set to Foray into Indian Aisle.....II-49
Ting Hsin Establishes Instant Noodle Restaurant in China.....II-49
1$100
   Ajinomoto Establishes New Site.....II-50
Wan Tahi To Inaugurate Instant Noodle Manufacturing Site.....II-50
EU Ban on Thai Instant Noodles.....II-50
UK Bans Nong Shim Instant Noodles.....II-50
Nong Shim Inaugurates Instant Noodle Operations in the US.....II-50
ICC International Purchases Goonk Gink.....II-50
1$100
   Mamee Increases Investments.....II-51
Nissin Initiates Promotional Campaign.....II-51
Nissin to Acquire Stake in Hebei Hualong.....II-51
Hualong Sets Up New Production Plant.....II-51
1$100
   Hebei Zhongwang Terminates Joint Venture with Tinghsin.....II-52
Wan Thai Starts Extensive Promotion of Yum Yum.....II-52
Nissin Terminates Deal with UnI-52President.....II-52
Vifon Acecook to Establish Manufacturing Facility.....II-52
Wei Chuan Sets Up Instant Noodle Production Sites.....II-52
LST to Set Up Instant Noodle Production Site.....II-52
1$100
   Myojo to Set Up State-of-Art Manufacturing Facility.....II-53
MIL and Indo Nissin Sign Distribution Pact.....II-53
Acecook Expands Instant Noodle Production.....II-53
1$100
  6. Focus on Select Market Players.....II-548 $600  
   Acecook Vietnam Co., Ltd (Vietnam).....II-54
Ajinomoto Company Inc. (Japan).....II-54
Amoy Food Limited (Hong Kong).....II-54
1$100
   Asia Food & Properties Ltd (Singapore).....II-55
Zhuhai Huafeng Food Industry (Group) Co., Ltd. (China).....II-55
Blue Dragon (UK).....II-55
Cj Corporation (Korea).....II-55
1$100
   Fukushima Foods Company Ltd (Japan).....II-56
Hebei Hualong Food Group Co., Ltd (China).....II-56
HJ Heinz Co Ltd (UK).....II-56
Kohlico Group (UK).....II-56
Mamee-Double Decker (M) Berhad (Malaysia).....II-56
1$100
   Myojo Foods Company (Singapore) Private Limited (Singapore).....II-57
Nong Shim Co Ltd (Korea).....II-57
Nestlé India Ltd (India).....II-57
1$100
   New Dragon Asia Corp. (China).....II-58
Nissin Food Products Co., Ltd. (Japan).....II-58
PT Indofood Sukses Makmur TBK (Indonesia).....II-58
1$100
   PT Jakaranatama Food Industry (Indonesia).....II-59
PT Sentrafood Indonusa (Indonesia).....II-59
Samyang Foods Co., Ltd (Korea).....II-59
Sco-Fro Foods Ltd (UK).....II-59
1$100
   Tat Hui Foods Pte Ltd (Singapore).....II-60
Thai President Foods Public Company Limited (Thailand).....II-60
Tingyi (Cayman Islands) Holding Corp (China).....II-60
1$100
   Toyo Suisan Kaisha, Ltd (Japan).....II-61
Universal Rodina Corporation (Philippines).....II-61
UnI-61President Enterprises Corp (Taiwan).....II-61
1$100
  7. Global Market Perspective.....II-62   
   Table 10: World Recent Past, Current & Future Analysis for Instant Noodles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/African Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-621$300
   Table 11: World Long Term Projections for Instant Noodles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/African Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-631$300
   Table 12: World Historic Review for Instant Noodles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/African Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-641$300
   Table 13: World 15-Year Perspective for Instant Noodles by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America, and Middle East/ Africa for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....II-651$300
III. MARKET104$1950
  1. The United States.....III-14 $375  
   A. Market Analysis.....III-1
Hectic Lifestyles Sustain Sales Off for Convenience Foods.....III-1
Flavor Profile.....III-1
Demographic Profile.....III-1
Player Profile.....III-1
1$75
   Table 14: US Market for Instant Noodles: Percentage Breakdown of Leading Foreign Brands for the Year 2003 (includes corresponding Graph/Chart).....III-2

Table 15: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Dollar Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended Oct 2006 (In US$ Million) (includes corresponding Graph/Chart).....III-2

Table 16: Leading Ramen Noodle Soup Brands in the United States: Breakdown of Unit Sales Through Supermarkets, Drugstores & Discount Stores for the Year Ended Oct 2006 (In Million Units) .....III-2
1$150
   Strategic Corporate Development.....III-3
B. Market Analytics.....III-3
Table 17: US Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-3
1$150
   Table 18: US Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-4

Table 19: US Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-4
1$150
  2. Canada.....III-52 $175  
   A. Market Analysis.....III-5
Outlook.....III-5
B. Market Analytics.....III-5
Table 20: Canadian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-5

Table 21: Canadian Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-5
1$150
   Table 22: Canadian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-6
1$150
  3. Japan.....III-711 $925  
   A. Market Analysis.....III-7
Japan: A Country That Stood At the Forefront of the Ramen Revolution.....III-7
A Primer.....III-7
Table 23: Japanese Market for Noodles (2005): Percentage Breakdown of Production Volumes for Cup-type Noodles, Packaged Noodles, and Nama (Fresh-type Noodles) (includes corresponding Graph/Chart).....III-7
1$150
   A Crowded Market.....III-8
Instant Noodles: A Lifestyle Trend in Japan.....III-8
1$75
   Table 24: Japanese Market for Instant Noodles (2000): Percentage Breakdown of Consumption by Demographic Clusters of Consumers - White-collar, Student, Housewife, Blue-collar, Self-employed, Part-time worker, Not employed, Managerial, Farmers, Professional, and Others (includes corresponding Graph/Chart).....III-9

Table 25: Japanese Market for Instant Noodles (2000): Percentage Breakdown of Consumption by Gender – Male & Female (includes corresponding Graph/Chart).....III-9
1$150
   Monthly Expenditures on Instant Noodles.....III-10
Table 26: Japanese Market for Noodles (2005): Breakdown of Monthly Household Purchases of Cup Noodles, Dried Japanese Noodles, Non-Dried Japanese Noodles (includes corresponding Graph/Chart).....III-10
Tracking Prices.....III-10
1$150
   Table 27: Japanese Market for Instant Noodles: Price Comparisons in Various Cities for Years 2005 and 2006 (includes corresponding Graph/Chart).....III-11
The Clash of the Titans.....III-11
Nissin & Toyo Suisan: A Competitive Review of the Two Battle Scarred
  Warhorses.....III-11
1$150
   Table 28: Japanese Market for Instant Noodles (2006): Percentage Breakdown of Market Share for Leading Players - Nissin Seifun Group, Toyo Suisan, Sanyo Foods, Myojo Foods, Acecook, and Others (includes corresponding Graph/Chart).....III-12
Flour Consumption in Japan Stands Tall.....III-12
Buckwheat Gaining Ground.....III-12
Product Launches.....III-12
2$300
   Strategic Corporate Developments.....III-141$75
   Key Players.....III-151$75
   B. Market Analytics.....III-16
Table 29: Japanese Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-16
1$150
   Table 30: Japanese Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-17

Table 31: Japanese Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-17
1$150
  4. Europe.....III-184 $375  
   A. Market Analysis.....III-18
Outlook.....III-18
A Primer.....III-18
Market Restraints.....III-18
Falling Prey to Controversies Over Health.....III-18
1$75
   Pasta Creates Obstacles.....III-19
B. Market Analytics.....III-19
Table 32: European Recent Past, Current & Future Analysis for Instant Noodles by Country/Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-19
1$150
   Table 33: European Long Term Projections for Instant Noodles by Country/Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-20

Table 34: European Historic Review for Instant Noodles by Country/Region - France, Germany, UK, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-20
1$150
   Table 35: European 15-Year Perspective for Instant Noodles by Country/Region – Percentage Breakdown of Unit Sales for France, Germany, UK, Russia, and Rest of Europe for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-21
1$150
  4a. France.....III-222 $175  
   A. Market Analysis.....III-22
Outlook.....III-22
B. Market Analytics.....III-22
Table 36: French Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-22

Table 37: French Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-22
1$150
   Table 38: French Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-23
1$150
  4b. Germany.....III-242 $175  
   A. Market Analysis.....III-24
Outlook.....III-24
B. Market Analytics.....III-24
Table 39: German Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-24
1$150
   Table 40: German Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-25

Table 41: German Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-25
1$150
  4c. The United Kingdom.....III-266 $475  
   A. Market Analysis.....III-26
Outlook.....III-26
Market Basics.....III-26
Table 42: The UK Noodle Market: Percentage Share Breakdown of Value Sales by Product Category - Main Noodles and Savoury Noodles for the Year Ended May 2007.....III-26
1$150
   Table 43: Top 5 Noodle Brands in the United Kingdom: Breakdown of Dollar Sales for Pot Noodle, Batchelors, Sharwood's, Amoy and Blue Dragon for the Year Ended Oct 2005 (In £ Million) (includes corresponding Graph/Chart).....III-27
Competitive Climate.....III-27
Unilever Ushers in the Pot Noodle Concept.....III-27
1$150
   Key Challenges.....III-28
Product Introductions.....III-28
Strategic Corporate Developments.....III-28
Key Players.....III-28
2$150
   B. Market Analytics.....III-30
Table 44: UK Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-30

Table 45: UK Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-30
1$150
   Table 46: UK Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-31
1$150
  4d. Russia.....III-322 $175  
   A. Market Analysis.....III-32
Outlook.....III-32
B. Market Analytics.....III-32
Table 47: Russia Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-32

Table 48: Russian Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-32
1$150
   Table 49: Russia Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-33
1$150
  4e. Rest of Europe.....III-343 $225  
   A. Market Analysis.....III-34
Outlook.....III-34
Focus on Select Markets.....III-34
Bulgaria.....III-34
Czech Republic.....III-34
Hungary.....III-34
Poland.....III-34
Slovakia.....III-34
1$75
   Product Introductions.....III-35
Strategic Corporate Developments.....III-35
B. Market Analytics.....III-35
Table 50: Rest of Europe Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-35
1$150
   Table 51: Rest of Europe Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-36

Table 52: Rest of Europe Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-36
1$150
  5. Asia – Pacific.....III-374 $425  
   A. Market Analysis.....III-37
A Market Primer.....III-37
Table 53: Instant Noodle Market in Asia-Pacific (2006): Percentage Breakdown of Consumption in Select Countries - China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia – Pacific (includes corresponding Graph/Chart).....III-37
Price Competition Becomes Acute.....III-37
1$150
   Per Capita Consumption: Then & Now.....III-38
Table 54: Instant Noodles Market in Asia-Pacific: Percentage Growth in Per Capita Consumption in Select Countries for the Years 1995-1998 Vs. 1999-2002 (includes corresponding Graph/Chart).....III-38

Table 55: Instant Noodle Market in Asia-Pacific (2003): A Sneak Peek into Annual Per Capita Consumption in Select Asian Countries (includes corresponding Graph/Chart).....III-38
1$150
   B. Market Analytics.....III-39
Table 56: Asia-Pacific Recent Past, Current & Future Analysis for Instant Noodles by Country/Region– China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39

Table 57: Asia-Pacific Long Term Projections for Instant Noodles by Country/Region– China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-39
1$150
   Table 58: Asia-Pacific Historic Review for Instant Noodles by Country/Region – China/Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-40

Table 59: Asia-Pacific 15-Year Perspective for Instant Noodles by Country/Region – Percentage Breakdown of Unit Sales for China/ Hong Kong, Indonesia, South Korea, Vietnam, Philippines, Thailand, and Rest of Asia Pacific for Years 1998, 2008, and 2012 (includes corresponding Graph/Chart).....III-40
1$150
  5a. China/Hongkong.....III-4112 $900  
   A. Market Analysis.....III-41
Outlook.....III-41
China: A Market Primer.....III-41
1$75
   Table 60: Growth of Per Capita Consumption of Instant Noodles in China for the Period 1995-1998 & 1999-2002.....III-42
A Market Fact File.....III-42
Trends In A Capsule.....III-42
Innovation Takes the Front Seat.....III-42
1$150
   Popular Flavors of the YearThe Drum Roll Begins.....III-43
Cup Noodles is Popular in Which Chinese Region?.....III-43
China: A Production Hub For Asian Players.....III-43
Survival In the Chinese Market Gets Tough.....III-43
1$75
   Table 61: Chinese Market for Bowl Type Instant Noodles (2004): Product Price Comparison for Master Kong, UnI-44President, and Ng Fung Hong (includes corresponding Graph/Chart).....III-44

Table 62: Chinese Market for Pack Type Instant Noodles (2004): Product Price Comparison for Master Kong, Hualong, and UnI-44President (includes corresponding Graph/Chart).....III-44
How Ingredient Prices Impact Bottom Lines?.....III-44
Table 63: Why & How Ingredient Price Hikes Impacts Price of Instant Noodles Per Pack.....III-44
The Clash of the Titans.....III-44
1$150
   Table 64: Chinese Market for Instant Noodles (2004 & 2005): Percentage Market Share Breakdown for Tingyi, President, Hualong, and Others (includes corresponding Graph/Chart).....III-451$150
   Table 65: Tingyi’s Major Product Markets for the Year 2002 (includes corresponding Graph/Chart).....III-46

Table 66: Chinese Market for Instant Noodles (2000 & 2001): Percentage Market Share of Major Brands - Master Kong, UnI-46President, Huafeng, and Others (includes corresponding Graph/Chart).....III-46
1$150
   Table 67: Chinese Market for Instant Noodles: Major Cities Ranked by Purchase Frequency of Master Kong, President, and Huafeng Brands (includes corresponding Graph/Chart).....III-47
The Focus Shifts to Rural Consumers.....III-47
1$150
   Table 68: Chinese Market for Instant Noodles: A Historical Review of Consumption by the Urban Population for the Years 1998 & 1999.....III-48
Product Introductions.....III-48
Strategic Corporate Developments.....III-48
2$150
   Key Players.....III-501$75
   B. Market Analytics.....III-51
Table 69: Chinese/ Hong Kong Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-51
1$150
   Table 70: China/Hong Kong Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-52

Table 71: Chinese/ Hong Kong Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-52
1$150
  5b. Indonesia.....III-5315 $1150  
   A. Market Analysis.....III-53
Outlook.....III-53
Characteristic Traits of the Indonesian Market: A Fact File.....III-53
1$75
   Market Structure.....III-54
Indofood Today......III-54
1$75
   Indofood Faces Tough Challenge from Wingsfood.....III-55
Table 72: Instant Noodle Market in Indonesia (2006): Percentage Share Breakdown of Volume Sales by Key Players - PT. Indofood Sukses Makmur, PT. Prakarsa Alam Segar, PT. Sentrafood Indonusa, PT. Pepami Indonesia and Others (includes corresponding Graph/Chart).....III-55

Table 73: A Peek Into Indofood’s Market Share for the Years 1997 through 2006 (includes corresponding Graph/Chart).....III-55
1$150
   Major Brands and Production Capacity for Leading Players in the Instant Noodles
  Market in Indonesia for the Year 2006.....III-56
Trends In a Capsule.....III-56
Shrewd Advertising Perks Up Consumption.....III-56
Establishment of Production Standards Boost Product Quality.....III-56
1$75
   Acceptable Ranges of Biological Agents in Instant Noodles.....III-57
Production Statistics.....III-57
Table 74: Indonesian Instant Noodles Market (2002, 2004 & 2006): Annual Production Capacity in Thousand Tons (includes corresponding Graph/Chart).....III-57
Production Costs Settle Down After a Period of Steady Rise.....III-57
1$150
   Table 75: Tracking Production Costs of Instant Noodles in Indonesia for the Years 2001 through 2008 (includes corresponding Graph/Chart).....III-58
Pricing Dynamics.....III-58
1$150
   Table 76: A Hypothetical Example Illustrating the Impact of Ingredient Prices Hikes on Noodle Prices (includes corresponding Graph/Chart).....III-59

Table 77: Tracking Instant Noodle Prices in Indonesia: Average Price Per Pack of Instant Noodles for Years 2000 through 1Q 2006 (includes corresponding Graph/Chart).....III-59

Table 78: Indonesian Market for Instant Noodles: Percentage Share of Contribution of Ingredients to the Total Cost of the Product (includes corresponding Graph/Chart).....III-59
1$150
   Export-Import Notes.....III-60
Table 79: Indonesian Exports & Imports of Instant Noodles: 2005 & 2006 (In US$ Thousands).....III-60
Historic Trends (1998-2002).....III-60
Imports.....III-60
1$150
   Table 80: Volume Imports of Instant Noodles Into Indonesia for the Years 1998 through 2002 (includes corresponding Graph/Chart).....III-61

Table 81: Value Imports of Instant Noodles Into Indonesia for the Years 1998 through 2002 (includes corresponding Graph/Chart).....III-61

Table 82: Volume Imports of Instant Noodles Into Indonesia (2002): Breakdown by Importing Country - China, Singapore, Hong Kong, Malaysia, Japan, and Others (includes corresponding Graph/Chart).....III-61

Table 83: Value Imports of Instant Noodles Into Indonesia (2002): Breakdown by Importing Country - China, Malaysia, Singapore, Japan, Hong Kong, and Others (includes corresponding Graph/Chart).....III-61
1$150
   Exports.....III-62
Volume Exports.....III-62
Table 84: Indonesian Exports of Instant Noodles: Volume Breakdown in Thousand Tons for the Years 1998 through 2002 (includes corresponding Graph/Chart).....III-62

Table 85: Indonesian Exports of Instant Noodles (2001): Volume Breakdown in Tons by Export Destination Country - Australia, Britain, Japan, Kuwait, Malaysia, Middle East, Philippines, Portugal, South Africa, Thailand, United Arab Emirates, and Others (includes corresponding Graph/Chart).....III-62
1$150
   Value Exports.....III-63
Table 86: Indonesian Exports of Instant Noodles: Value Breakdown in US$ Thousand for the Years 1998 through 2002 (includes corresponding Graph/Chart).....III-63

Table 87: Indonesian Exports of Instant Noodles by Country (2001): Value Breakdown in US$ Thousand for Australia, Britain, Japan, Kuwait, Malaysia, Middle East, Philippines, Portugal, South Africa, Thailand, United Arab Emirates, and Others (includes corresponding Graph/Chart).....III-63
1$150
   Per Capita Consumption.....III-64
Table 88: Per Capita Consumption of Instant Noodles in Indonesia (2002): Volume Breakdown in Packs for the Years 1998 through 2002 (includes corresponding Graph/Chart).....III-64

Table 89: Per Capita Consumption of Instant Noodles in Key Indonesian Cities (2002): Volume Breakdown in Packs for Jakarta, Kalimantan, Sulawesi, West Java, Sumatra, Central Java, and East Java (includes corresponding Graph/Chart).....III-64
Product Launches.....III-64
1$150
   Strategic Corporate Developments.....III-65
Key Players.....III-65
1$75
   B. Market Analytics.....III-66
Table 90: Indonesian Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-66

Table 91: Indonesian Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-66
1$150
   Table 92: Indonesian Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-67
1$150
  5c. South Korea.....III-686 $450  
   A. Market Analysis.....III-68
Outlook.....III-68
A Primer.....III-68
1$75
   Table 93: Retail Price Trend for Nong-Shim’s Shinramyun Brand of Instant Noodles for the Years 2001 through 2004 (includes corresponding Graph/Chart).....III-69

Table 94: Average Price Comparisons Between Fresh Noodles, and Instant Ramen (2003).....III-69

Table 95: South Korean Market for Instant Noodles (2003): Product Price Variances for Select Companies.....III-69
Strategies Adopted to Keep Enthusiasm Sufficiently Kindled.....III-69
1$150
   Nong Shim: A Goliath of a Player.....III-70
Table 96: Instant Noodle Market in Korea (2004): Percentage Market Share Breakdown of Leading Players - Nong Shim, Samyang, Ottogi, and Yakult (includes corresponding Graph/Chart).....III-70
Wheat Production in Korea.....III-70
Table 97: Korean Market for Wheat (2000): Percentage Consumption by Product Type - Noodles, Bread, Confectionary, and Others (includes corresponding Graph/Chart).....III-70
1$150
   Product Launches.....III-71
Key Players.....III-71
1$75
   B. Market Analytics.....III-72
Table 98: South Korean Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-72

Table 99: South Korean Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-72
1$150
   Table 100: South Korean Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-73
1$150
  5d. Vietnam.....III-744 $325  
   A. Market Analysis.....III-74
A Primer.....III-74
Product Launch.....III-74
Strategic Corporate Developments.....III-74
1$75
   Key Player.....III-751$75
   B. Market Analytics.....III-76
Table 101: Vietnamese Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-76

Table 102: Vietnamese Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-76
1$150
   Table 103: Vietnamese Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-77
1$150
  5e. Philippines.....III-782 $175  
   A. Market Analysis.....III-78
Outlook.....III-78
B. Market Analytics.....III-78
Table 104: Philippine Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-78

Table 105: Philippine Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-78
1$150
   Table 106: Philippine Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-79
1$150
  5f. Thailand.....III-807 $550  
   A. Market Analysis.....III-80
Outlook.....III-80
Market Fact File.....III-80
1$75
   Who’s Leading the Pack?.....III-81
Table 107: Thai Market for Instant Noodles (2004): Percentage Market Share Breakdown of Leading Players - Thai President Foods, Thai Preserved Foods, and Others (includes corresponding Graph/Chart).....III-81
Brands With the Highest Brand Recognition & Equity.....III-81
1$150
   Table 108: Thai Market for Instant Noodles (2001): Percentage Market Share of Leading Brands - MAMA, Wai Wai, Yum Yum, and Others (includes corresponding Graph/Chart).....III-82
Wheat Consumption in Thai Market.....III-82
Table 109: Thai Market for Wheat (2005): Percentage Breakdown of Wheat Consumption by Various End-Use Food Products (includes corresponding Graph/Chart).....III-82
Product Launches.....III-82
1$150
   Strategic Corporate Developments.....III-831$75
   Key Player.....III-841$75
   B. Market Analytics.....III-85
Table 110: Thai Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-85

Table 111: Thai Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-85
1$150
   Table 112: Thai Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-86
1$150
  5g. Rest of Asia – Pacific.....III-8712 $825  
   A. Market Analysis.....III-87
Outlook.....III-87
Overview of Select Markets.....III-87
Australia.....III-87
India.....III-87
Maggi: The Favorite Brand.....III-87
1$75
   Top Ramen: Second in the Pecking Order.....III-88
Uttaranchal: A Promising State.....III-88
Myanmar.....III-88
Nepal.....III-88
1$75
   Present ScenarioWhy The Focus on Exports?.....III-89
The Rationale Underlying Imports of Cup Noodles.....III-89
1$75
   Historic Market Statistics.....III-90
Table 113: Nepalese Market for Instant Noodles (2000): Annual Production Capacity of Leading Players/Brands in Thousand Packs (includes corresponding Graph/Chart).....III-90

Table 114: Historic Production of Instant Noodles in Nepal (1995–1999) (includes corresponding Graph/Chart).....III-90
1$150
   Singapore.....III-91
Table 115: Instant Noodle Market in Singapore (2004): Percentage Market Share of Leading Brands - Maggi, Myojo, Nissin, and Others (includes corresponding Graph/Chart).....III-91
Taiwan.....III-91
Wheat Cultivation.....III-91
1$150
   Product Launches.....III-921$75
   Strategic Corporate Developments.....III-931$75
   Key Players.....III-943$225
   B. Market Analytics.....III-97
Table 116: Rest of Asia – Pacific Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-97

Table 117: Rest of Asia-Pacific Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-97
1$150
   Table 118: Rest of Asia – Pacific Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-98
1$150
  6. Latin America.....III-993 $225  
   A. Market Analysis.....III-99
Outlook.....III-99
Overview of Select Markets.....III-99
Mexico.....III-99
Brazil.....III-99
1$75
   Argentina.....III-100
Chile.....III-100
B. Market Analytics.....III-100
Table 119: Latin American Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-100
1$150
   Table 120: Latin American Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-101

Table 121: Latin American Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-101
1$150
  7. Middle East/Africa.....III-1023 $450  
   A. Market Analysis.....III-102
Outlook.....III-102
Focus on Select Markets.....III-102
Saudi Arabia.....III-102
Israel.....III-102
Table 122: Noodles Market in Israel (2006): A Peek into Average Price Movements for the Months January through September (includes corresponding Graph/Chart).....III-102
1$150
   B. Market Analytics.....III-103
Table 123: Middle East/ African Recent Past, Current & Future Analysis for Instant Noodles with Annual Sales Figures in Million Packs for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-103

Table 124: Middle East/African Long Term Projections for Instant Noodles with Annual Sales Figures in Million Packs for Years 2011 through 2015(includes corresponding Graph/Chart).....III-103
1$150
   Table 125: Middle East/ African Historic Review for Instant Noodles with Annual Sales Figures in Million Packs for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-1041$150
IV. COMPETITIVE LANDSCAPE 166$995
  
Total Companies Profiled: 181 (including Divisions/Subsidiaries - 196)

Region/Country                 Players

The United States                 27
Canada                             2
Japan                              9
Europe                            27
     Germany                       2
     The United Kingdom           14
     Italy                         3
     Russia                        3
     Rest of Europe                5
Asia-Pacific (Excluding Japan)   128
Middle East                        2
Africa                             1
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