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  HOUSEHOLD CLEANING AGENTS
A Global Strategic Business Report

This report analyzes the worldwide markets for Household Cleaning Agents in Millions of US$. The major product segments analyzed are Surface Cleaners (All Purpose Liquid cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners, & Disinfectants), Specialty Cleaners, (Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners, & Oven Cleaners), and Bleaches (Liquid Bleach, & Dry Bleaches). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 231 companies including many key and niche players worldwide such as Clorox, Colgate-Palmolive Company, Church and Dwight Co., Inc., Henkel KGaA, The Dial Corporation, Kao Corporation, Procter and Gamble Company, Reckitt Benckiser Plc., S.C. Johnson & Son, Inc., Unilever, and Unilever UK Home and Personal Care. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2527  PAGES:    699
PRICE:    $4450  DATE:       March 2008
COMPANIES:  231  MARKET DATA TABLES:   290
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  HOUSEHOLD CLEANING AGENTS (Complete Report) Pages : 699   | $4450
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Surface Cleaners.....I-4
All Purpose.....I-4
Scouring Cleaners.....I-4
Disinfectants.....I-4
Specialty Cleaners.....I-4
Glass and Window Cleaners.....I-4
Toilet Bowl Cleaners.....I-4
  
   Bath Tub & Tile Cleaners.....I-5
Drain Pipe Cleaners.....I-5
Dishwashing Cleaners.....I-5
Oven Cleaners.....I-5
Bleaches.....I-5
  
II. EXECUTIVE SUMMARY136$2350
  1. Outlook.....II-12 $500  
   Europe – The Largest Market for Household Cleaning Agents.....II-11$100
   The US – A Major Market.....II-2
Asia-Pacific – The Fastest Growing Market.....II-2
Table 1: World Market For Household Cleaning Agents (2001-2010): Geographic Region/Country Ranked by Growth for Value Sales – Asia-Pacific, Latin America, US, Canada, Middle East, Europe and Japan (includes corresponding Graph/Chart).....II-2
Specialty Cleaners – The Largest Product Segment.....II-2
Surface Cleaners – A Leading Segment.....II-2
Bleaches – Market Prognosis.....II-2
1$400
  2. Market Forces.....II-39 $700  
   Wavering Brand Loyalty.....II-3
Increased Demand for Anti-Microbial Products.....II-3
Safety, Convenience, Performance Drive the Household Care Market.....II-3
1$100
   Convenience – Key Driving Factor.....II-4
Market Tuning Towards Environmental Friendly Cleaners.....II-4
Health & Hygiene Influence Purchase Decisions.....II-4
1$100
   Technological Advancements and Innovations Propel Growth.....II-5
The Advent of Fragrant Household Cleaners.....II-5
Wipes Industry Register Steady Growth.....II-5
1$100
   Wipes Gain Popularity in Mature Markets.....II-6
Household Wipes: Awaiting the Next Big Innovation.....II-6
1$100
   Specialty Cleaners: Designed for Specific Purposes.....II-7
The Surface Cleaners Market.....II-7
1$100
   All Purpose Cleaners are the Most Adaptable.....II-8
Bleaching Agents: A Market of Opportunities.....II-8
1$100
   Emerging Markets.....II-9
Developing Countries to Record Highest Growth Rates.....II-9
Niche Products to Sustain Growth.....II-9
The Shape of Future Innovations.....II-9
1$100
   New Products Gain Shelf Space.....II-10
Increasing Brand Presence.....II-10
Polymer Technology Offers Convenience to Consumers.....II-10
Sprays and Liquid Products Continue to Lead.....II-10
1$100
   Smart Designs Score High on Charts.....II-11
Private Labels Lag Behind Branded Products.....II-11
Oxy Cleaners to Witness Steady Growth.....II-11
1$100
  3. Competition.....II-121 $400  
   Consolidation is Prevalent.....II-12
Table 2: Leading Players in the Household Cleaning Market Worldwide for 2006 and 2007 (E): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever, Reckitt Benckiser, S.C. Johnson & Son, Henkel, Colgate-Palmolive, Clorox, Kao, Lion and Others (includes corresponding Graph/Chart).....II-12
1$400
  4. Product Overview.....II-1310 $700  
   Surface Cleaners.....II-13
All Purpose.....II-13
Features of All Purpose Cleaners.....II-13
Segmentation.....II-13
Liquids and Sprays.....II-13
1$100
   Powders.....II-14
Premoistened Towels.....II-14
Hazards in Using All Purpose Cleaners.....II-14
Factors Influencing Growth of All Purpose Cleaners.....II-14
Scouring Cleaners.....II-14
Features of Scouring Cleansers.....II-14
1$100
   Types of Scouring Cleansers.....II-15
Hazards in Using Scouring Cleansers.....II-15
Disinfectants.....II-15
Types of Disinfectants.....II-15
Hazards in Using Disinfectants.....II-15
Differences Between Antiseptics and Disinfectants.....II-15
Competitive Situation: Disinfectants.....II-15
1$100
   Trends.....II-16
Disinfectants Cleaners Gaining Ground.....II-16
Outlook.....II-16
Stagnant Growth in Mature Markets.....II-16
Value-Priced Products Preferred in Recession.....II-16
Number of Households Increased - Compelled by Single Homes.....II-16
Working Women Generate Impressive Demand.....II-16
Product Innovations Drive Market Growth.....II-16
Environmental Concern.....II-16
1$100
   Rigid Government Regulations.....II-17
Specialty Cleaners.....II-17
Factors Affecting Future Growth.....II-17
A Categorization.....II-17
Glass and Window Cleaners.....II-17
Types of Window & Glass Cleaners.....II-17
1$100
   Formulation.....II-18
Packaging.....II-18
Outlook.....II-18
Toilet Bowl Cleaners.....II-18
1$100
   Regulations for Toilet Bowl Cleaners.....II-19
Packaging and Labeling.....II-19
Trends.....II-19
Outlook.....II-19
1$100
   Bath Tub & Tile Cleaners.....II-20
A Categorization.....II-20
Growth Drivers.....II-20
Drain Pipe Cleaners.....II-20
Types of Drain Cleaners.....II-20
1$100
   Effectiveness: The Main Advantage.....II-21
Cost: The Expensive Factor.....II-21
Packaging: Carry and Store Convenience.....II-21
Tough and Hazardous Chemicals.....II-21
Factors Influencing Growth.....II-21
Dishwashing Cleaners.....II-21
Formulation.....II-21
1$100
   Oven Cleaners.....II-22
Types of Oven Cleaners.....II-22
Pros and Cons of Oven Cleaners.....II-22
Aerosol Cans: The Most Popular Pack.....II-22
Trends.....II-22
Bleaches.....II-22
1$100
  5. Demand for Environment Friendly Products.....II-231 $100  
   Green is ‘In’.....II-23
Surfactants: Aiding in the Process of Going Green.....II-23
Liquid Formulations Drive AE Demand.....II-23
Green Seal: The Environmental Labeling Company.....II-23
1$100
  6. Marketing of Household Cleaners.....II-241 $100  
   Dearth of New Brands.....II-24
Packaging: Battle Between Convenience and Concern for the Environment
  Continues.....II-24
Packaging for Cleaners.....II-24
Plastic Bottles: The Most Common Package.....II-24
Oven Cleaners Come in Cans.....II-24
1$100
  7. Promotional Activities.....II-252 $200  
   Some Promotional Tools.....II-25
Distribution.....II-25
Supermarkets: The Leading Channel.....II-25
Selling Through Discount Stores: A Tough Proposition.....II-25
1$100
   Niche Products Overcome the Problem.....II-26
Demographics: A Key Factor to Consider.....II-26
The Consumer Rules.....II-26
The Role of Working Women: Still Ambiguous.....II-26
1$100
  8. Product Innovations/Introductions.....II-2720 $1000  
   Lion to Introduce New Disinfectant Spray.....II-27
Reckitt Benckiser Introduces New Surface Cleaner.....II-27
Endust Launches Two New Dusting Products.....II-27
WorldWare Launches EATOILS™ BT200™ Degreaser.....II-27
Anscott Launches New All Natural Home Cleaning Products.....II-27
1$100
   Clean Control Launches Environmental Friendly Cleaning Products.....II-28
Alessi Launches WC KAYAK.....II-28
Marks & Spencer Launches 100% Natural Household Cleaning Products.....II-28
Reckitt Benckiser Launches New Sanitizer.....II-28
Unilever UK Launches Cif Oven Cleaner and Cif Stainless Steel Gel.....II-28
1$100
   Kao to Introduce Attackฎ All in.....II-29
SonicScrubbersฎ Launches New Cleaning Device.....II-29
WD-40 Releases New Cleaning Formulations.....II-29
1$100
   P&G Professional Unveils Dawn.....II-30
Reckitt Benckiser Introduces New Dishwashing Agent.....II-30
Kao Improves Family Kyukyutto with Citric Acid.....II-30
Lion Launches Liquid Laundry Detergent.....II-30
P&G Introduces Tide with Febreze.....II-30
1$100
   Clorox Launches New Clorox ฎ Anywhere Hard Surface™ Daily Sanitizing Spray.....II-31
Reckitt Benckiser Launches Finish Quantum.....II-31
Reckitt Benckiser Launches New Fabric Stain Remover.....II-31
New Glass & Surface Cleaner from Henkel.....II-31
PURE Bioscience Rolls Out Axen30.....II-31
Bio-Guard Bacterial Disinfectant™ From Bio-Launch.....II-31
1$100
   Clean 'n Fresh Orange range from Robert McBride.....II-32
Reckitt Benckiser Introduces Cling Clip-On Toilet Bowl Deodorizer & Cleaner.....II-32
S.C. Johnson & Son, Introduces Scrubbing Bubbles Toilet Bowl Cleaner.....II-32
Sara Lee Household & Body Care Introduces New Cleaner.....II-32
S.C. Johnson & Son Inc. Introduces Windex Multi-Surface Wipes.....II-32
Powder and Liquid Products Ltd. Introduces New Easy Lemon Fizz Active Toilet
  Tablets.....II-32
Reckitt Benckiser Introduces New Range of Cleaning Wipes.....II-32
1$100
   Sarantis ABEE Introduces Afroso Bloc Type Toilet Cleaner.....II-33
S.C. Johnson & Son Ltd, Introduces Toilet Duck Triple Action Toilet Cleaner.....II-33
Reckitt Benckiser Introduces New Range of Harpic Toilet Wipes.....II-33
Jeyes Limited Introduces Parozone 3 in 1 Toilet Bowl Rim Bleach.....II-33
Acuity Specialty Products Group Introduces New Toilet Bowl Cleaner.....II-33
S.C. Johnson & Son Introduces New Pledge Liquid Wood Floor Cleaner.....II-33
Henkel & Cie. AG Introduces Bref WC Toilet Cleaner.....II-33
1$100
   Lever Introduces New Range of Toilet Cleaner.....II-34
Reckitt Benckiser Introduces Harpic 2 in 1 Toilet Cleaner.....II-34
Procter & Gamble Introduces Mr. Clean Multi-Purpose Liquid Cleaner.....II-34
Clorox Introduces New Clorox Toilet Bowl Cleaner.....II-34
S.C. Johnson & Son Introduces New Range of Bowl Fresheners.....II-34
Reckitt Benckiser Introduces new Lysol Powerons Gel Toilet Bowl Cleaner.....II-34
Clorox Introduces a New Tilex Toilet Bowl Cleaner with Teflon.....II-34
1$100
   Henkel Introduces New Range of Toilet Cleaner.....II-35
Ambi-Pur Launches a New Toilet Cleaner.....II-35
Reckitt Benckiser Argentina S.A Introduces New Range of Toilet Bowl Cleaner.....II-35
Clorox Introduces a New Range of Floor Cleaner.....II-35
Rockline Industries Introduces Disinfecting Wipes.....II-35
Lever Faberge Launches the New All Purpose Cleaner.....II-35
1$100
   EnviroSystems Unveils New EcoTruฎ Disinfectant.....II-36
Iron Out Introduces Dishwasher Magic.....II-36
Three Different Harpic Active Liquids Launched.....II-36
Spic & Span Launches Everyday Powder Cleanser.....II-36
SC Johnson & Son Introduces Spray Cleaner and Remover Spray.....II-36
Seventh Generation Introduces Degreaser Spray.....II-36
1$100
   Henkel Wasch Launches Glass Cleaner.....II-37
Lever Faberge Launches Cif Mousse Vitres.....II-37
Bayeco Launches Finestrar.....II-37
Reckitt Benckiser Launches Active Power Spray.....II-37
Reckitt Benckiser offers Jet-Dry Dishwasher Cleaner, Lysol Liquid Cleaner.....II-37
Colgate-Palmolive Co. Launches La Croix Javel en Pastilles.....II-37
Lever Faberge Introduces New Multi Household Cleaner.....II-37
Nippon Lever Launches White Domesto Kitchen & Ofuroba Cleaner Cum Disinfectant.....II-37
Johnson & Johnson Introduces New Stain Remover Powder.....II-37
1$100
   Delta Pronatura Launches No-Drip Spray Gel.....II-38
Colgate-Palmolive Sa De CV Unveils New Cleaner.....II-38
Tybay Technologies Introduces Surface Wipes.....II-38
S.C Johnson Launches New Range of Spray Cleaners.....II-38
Reckitt Benckiser Introduced New Range of Wipes.....II-38
Nitomuzu Introduces House Cleaner.....II-38
Sunshine Makers Launches Cleaner Spray.....II-38
Werner & Mertz Launches New All Purpose Cleaner.....II-38
1$100
   Lion Unveils New Cleaner.....II-39
Beijing Baoruntong Introduces Sanitary Disinfectant Wipes.....II-39
Colgate-Palmolive Co. Introduces New Glass Cleaner.....II-39
USA Labs Offers New Bathroom Cleaner.....II-39
Durance En Provence Launches Multi-Purpose House Cleaner.....II-39
Beaumont Products Unveils Citrus Magic Bathroom Cleaner Spray.....II-39
Seventh Generation Offers Glass & Surface Cleaner, All Purpose Cleaner.....II-39
Colgate-Palmolive Introduces New Range of Cleaners.....II-39
1$100
   Unilever NV Offers Vim Oxy-Gel All Purpose Cleaner.....II-40
Citra-Solv LLC Launches Citra-Drain Build-Up Remover.....II-40
USA labs Offers New Multipurpose Cleaner.....II-40
Supreme Chemicals Offers New Range of Wipes.....II-40
Mapa Spontex Espana Launches New Antibacterial Cleaner.....II-40
Cristasol Offers New Window Cleaner.....II-40
Settsu Introduces New Cleanser.....II-40
Cortec Presents New Cleanser.....II-40
1$100
   Beaumont Products Presents Citrus Magic All Purpose Cleaner.....II-41
Clorox Introduces Formula 409 All Purpose Cleaner.....II-41
Lion Corporation Offers New Cleaner.....II-41
Magic Adds New Products to Goo Gone Range.....II-41
Asahi Launches New Cleaner.....II-41
Clorox Releases New Cleaner.....II-41
1$100
   Reckitt Offers Lysol Basin Tub & Tile Cleaner.....II-42
Earth Wing Introduces Mold Remover.....II-42
Minnesota Launches Five New Cleaning Products.....II-42
SCS Releases Planet All Purpose Cleaner Spray.....II-42
ST Chemical Offers New Cleaner.....II-42
Clorox Introduces X-14 Cleaner.....II-42
Colgate Launches Multi-Use Liquid Cleaner.....II-42
Caldrea Unveils New Cleaners.....II-42
1$100
   DHP Offers New Range of Wipes.....II-43
Agerul Releases New Grease Cleaner.....II-43
Lever Faberge Introduces New All Purpose Cleaner.....II-43
Johnson & Son Unveils Vanish-Fresh Flush.....II-43
Johnson & Son Introduces Fantastik All Purpose Cleaner Herbal Mist.....II-43
P&G and Unilever Jointly Launch “Tea Bag” Style Soap Powder.....II-43
Unilever Launches Domestos Oxygen-based Bleach Product.....II-43
Benckiser Releases Glass Plus Wipes Glass and Surface Cleaner.....II-43
1$100
   Changing Paradigms Launches Pampers Clean 'n Play.....II-44
ABCS LLC Rolls Out Spic and Span Scrubber Sponges.....II-44
Clorox Introduces Pino Luz Antibacterial Limpiador Liquido Concentrado.....II-44
Epic Launches Antiseptic Hand Soap and Glass Cleaner.....II-44
Wertz Launches Ultra Septic Life System Back-Up Prevention Drain Pipe Cleaner.....II-44
Calgon Carbon Introduces Purrfectly Fresh Pet & Household Odor Eliminator.....II-44
Reckitt Benckiser Launches Lysol Brand II Disinfectant Plus Fabric Refresher.....II-44
Empyrean Bioscience Releases Spray and Spray Pump based Disinfectants.....II-44
Dial Unveils Purex tablets.....II-44
Dial Launches an Antibacterial Foaming Hand Wash.....II-44
1$100
   Colgate-Palmolive Introduces Fab Sun Shower Fresh laundry detergent.....II-45
Benckiser Releases Lemon-Scented Electrasol Dual Action Automatic Dishwasher
  Detergent.....II-45
Reckitt Benckiser Introduces Lysol Foam Power Toilet Bowl Cleaner.....II-45
Reckitt Benckiser Launches Glassex Household Cleaner.....II-45
Lion Corp Launches Aroma No Hitotoki Tablets.....II-45
Dry Inc Rolls Out Dry Cleaner's Secret.....II-45
Reckitt Benckiser Launches Lysol Sanitizing Wipes Pre- Moistened Towelettes.....II-45
Meridian Health Releases Spectrum Antibacterial Mist.....II-45
1$100
   Colgate-Palmolive Launches Fab Rainforest.....II-46
Colgate-Palmolive Rolls Out Spring Blossom Scent Gel Machine Dishwasher
  Detergent.....II-46
1$100
  9. Recent Industry Activity.....II-478 $500  
   Vestar Capital to Take Over Huish Detergents.....II-47
3M Poland to Take Over Interchemall’s Production Operations.....II-47
Napier Environmental Technologies Acquires Perfectly Natural Solutions.....II-47
Oxiteno Takes Over Clariant Facility in Brazil.....II-47
1$100
   Caxton-Iseman Takes Over KCP Income Fund.....II-48
CPAC Merges with Buckingham Capital Partners.....II-48
3M Completes Take Over of Nylonge Corp.....II-48
Buhrmann Acquires Saxon Chemicals.....II-48
1670255 Ontario Acquires HMI Industries.....II-48
1$100
   Axa PE Acquires Guaber Household.....II-49
Church & Dwight Completes Acquisition of Orange Glo.....II-49
Alfred Kไrcher Acquires Castle Rock Industries.....II-49
Allied Capital to Acquire ChemPro.....II-49
1$100
   Punch Industries Merges with Spotless Group.....II-50
Colgate to Divest Household Bleach Operations in Canada and Latin America.....II-50
Johnson Partners with EPA.....II-50
Colgate-Palmolive Divests Select Laundry Detergent Brands.....II-50
1$100
   Maruishi Contemplates Collaboration with Hamari.....II-51
Altachem Bags Marketing Approval for Bionex Disinfectant.....II-51
Henkel Acquires Dial Corp......II-51
Great Lakes Acquires A&M Cleaning Products & Lime-O-Sol.....II-51
BioShield and AbTech Inks an Agreement.....II-51
1$100
   Church & Dwight Acquires USA Detergents.....II-52
WD-40 Acquires Global Household Brands.....II-52
Henkel Acquires a Majority Stake in Pemos.....II-52
Johnson Wax Acquires Diversey.....II-52
Henkel Acquires Colgate-Palmolive’s Mexican Based Heavy Duty Laundry Detergents
  Business.....II-52
The Hoover Company Enters in to Strategic Alliance with Reckitt Benckiser.....II-52
1$100
   DuPont and Veridien Enter into an Alliance.....II-53
Henkel and Dial Enter into a Joint Venture.....II-53
Blue Coral Calls Back Rain-X Glass Cleaner and Washer Fluid Packages.....II-53
Lonza Receives Approval from EPA to Offer Disinfectants.....II-53
SaniVex Receives EPA Approval for Sanithrax.....II-53
Johnson Acquires Butcher's.....II-53
1$100
   DuPont Acquires IDI.....II-54
Dial Acquires Business Units of Revlon, P&G and an Unnamed Party.....II-54
FMC Enters into Agreement with Bio-Cide International.....II-54
Clorox Enters into an Agreement with Bombril.....II-54
ABM Industries Inks an Agreement with Ecolab.....II-54
Dial Closes Powdered Detergent Plant.....II-54
Reckitt Calls Back 50,000 Easy-Off Oven Cleaner Cans.....II-54
1$100
  10. Focus on Select Key Players.....II-555 $500  
   Clorox (US).....II-55
Colgate-Palmolive Company (US).....II-55
1$100
   Church and Dwight Co., Inc. (US).....II-56
Henkel KGaA (Germany).....II-56
The Dial Corporation (US).....II-56
1$100
   Kao Corporation (Japan).....II-571$100
   Procter and Gamble Company (US).....II-58
Reckitt Benckiser Plc (UK).....II-58
S.C. Johnson & Son, Inc (US).....II-58
Unilever (UK).....II-58
1$100
   Unilever UK Home and Personal Care (UK).....II-59
1$100
  11. Global Market Perspective.....II-60   
   Table 3: World Recent Past, Current & Future Analysis for Household Cleaning Agents by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-601$400
   Table 4: World Long-Term Projections for Household Cleaning Agents by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-611$400
   Table 5: World Historic Review for Household Cleaning Agents by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-621$400
   Table 6: World 20-Year Perspective for Household Cleaning Agents by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-631$400
   Table 7: World Recent Past, Current & Future Analysis for Surface Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-641$400
   Table 8: World Long-Term Projections for Surface Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-651$400
   Table 9: World Recent Past, Current & Future Analysis for Surface Cleaners by Product Segment – All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-661$400
   Table 10: World Long-Term Projections for Surface Cleaners by Product Segment – All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-671$400
   Table 11: World Historic Review for Surface Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-681$400
   Table 12: World Historic Review for Surface Cleaners by Product Segment – All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-691$400
   Table 13: World 20-Year Perspective for Surface Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-701$400
   Table 14: World 20-Year Perspective for Surface Cleaners by Product Segment – Percentage Breakdown of Dollar Sales for All Purpose Liquid Cleaners, All Purpose Dry Cleaners, Liquid Scouring Cleaners, Dry Scouring Cleaners and Disinfectants for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-711$400
   Table 15: World Recent Past, Current & Future Analysis for All Purpose Liquid Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-721$400
   Table 16: World Long-Term Projections for All Purpose Liquid Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-731$400
   Table 17: World Historic Review for All Purpose Liquid Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-741$400
   Table 18: World 20-Year Perspective for All Purpose Liquid Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-751$400
   Table 19: World Recent Past, Current & Future Analysis for All Purpose Dry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-761$400
   Table 20: World Long-Term Projections for All Purpose Dry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-771$400
   Table 21: World Historic Review for All Purpose Dry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-781$400
   Table 22: World 20-Year Perspective for All Purpose Dry Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-791$400
   Table 23: World Recent Past, Current & Future Analysis for Liquid Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-801$400
   Table 24: World Long-Term Projections for Liquid Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-811$400
   Table 25: World Historic Review for Liquid Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-821$400
   Table 26: World 20-Year Perspective for Liquid Scouring Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-831$400
   Table 27: World Recent Past, Current & Future Analysis for Dry Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-841$400
   Table 28: World Long-Term Projections for Dry Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-851$400
   Table 29: World Historic Review for Dry Scouring Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-861$400
   Table 30: World 20-Year Perspective for Dry Scouring Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-871$400
   Table 31: World Recent Past, Current & Future Analysis for Disinfectants by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-881$400
   Table 32: World Long-Term Projections for Disinfectants by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-891$400
   Table 33: World Historic Review for Disinfectants by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-901$400
   Table 34: World 20-Year Perspective for Disinfectants by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-911$400
   Table 35: World Recent Past, Current & Future Analysis for Specialty Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-921$400
   Table 36: World Long-Term Projections for Specialty Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-931$400
   Table 37: World Recent Past, Current & Future Analysis for Specialty Cleaners by Product Segment – Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-941$400
   Table 38: World Long-Term Projections for Specialty Cleaners by Product Segment – Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-951$400
   Table 39: World Historic Review for Specialty Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-961$400
   Table 40: World Historic Review for Specialty Cleaners by Product Segment – Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-971$400
   Table 41: World 20-Year Perspective for Specialty Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-981$400
   Table 42: World 20-Year Perspective for Specialty Cleaners by Product Segment – Percentage Breakdown of Dollar Sales for Glass & Window Cleaners, Toilet Bowl Cleaners, Bath Tub & Tile Cleaners, Drain Pipe Cleaners, Dishwashing Cleaners and Oven Cleaners for 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-991$400
   Table 43: World Recent Past, Current & Future Analysis for Glass & Window Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1001$400
   Table 44: World Long-Term Projections for Glass & Window Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1011$400
   Table 45: World Historic Review for Glass & Window Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1021$400
   Table 46: World 20-Year Perspective for Glass & Window Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1031$400
   Table 47: World Recent Past, Current & Future Analysis for Toilet Bowl Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1041$400
   Table 48: World Long-Term Projections for Toilet Bowl Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1051$400
   Table 49: World Historic Review for Toilet Bowl Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1061$400
   Table 50: World 20-Year Perspective for Toilet Bowl Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1071$400
   Table 51: World Recent Past, Current & Future Analysis for Bath Tub & Tile Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1081$400
   Table 52: World Long-Term Projections for Bath Tub & Tile Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1091$400
   Table 53: World Historic Review for Bath Tub & Tile Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1101$400
   Table 54: World 20-Year Perspective for Bath Tub & Tile Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1111$400
   Table 55: World Recent Past, Current & Future Analysis for Drain Pipe Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1121$400
   Table 56: World Long-Term Projections for Drain Pipe Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1131$400
   Table 57: World Historic Review for Drain Pipe Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1141$400
   Table 58: World 20-Year Perspective for Drain Pipe Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1151$400
   Table 59: World Recent Past, Current & Future Analysis for Dishwashing Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1161$400
   Table 60: World Long-Term Projections for Dishwashing Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1171$400
   Table 61: World Historic Review for Dishwashing Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1181$400
   Table 62: World 20-Year Perspective for Dishwashing Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1191$400
   Table 63: World Recent Past, Current & Future Analysis for Oven Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1201$400
   Table 64: World Long-Term Projections for Oven Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1211$400
   Table 65: World Historic Review for Oven Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1221$400
   Table 66: World 20-Year Perspective for Oven Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1231$400
   Table 67: World Recent Past, Current & Future Analysis for Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1241$400
   Table 68: World Long-Term Projections for Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1251$400
   Table 69: World Recent Past, Current & Future Analysis for Bleaches by Product Segment – Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-126

Table 70: World Long-Term Projections for Bleaches by Product Segment – Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-126
1$400
   Table 71: World Historic Review for Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-127

Table 72: World Historic Review for Bleaches by Product Segment – Liquid Bleaches and Dry Bleaches Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-127
1$400
   Table 73: World 20-Year Perspective for Bleaches by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-128

Table 74: World 20-Year Perspective for Bleaches by Product Segment – Percentage Breakdown of Dollar Sales for Liquid Bleaches and Dry Bleaches for the Years 1991, 1997, 2007 and 2010.....II-128
1$400
   Table 75: World Recent Past, Current & Future Analysis for Liquid Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1291$400
   Table 76: World Long-Term Projections for Liquid Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1301$400
   Table 77: World Historic Review for Liquid Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1311$400
   Table 78: World 20-Year Perspective for Liquid Bleaches by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1321$400
   Table 79: World Recent Past, Current & Future Analysis for Dry Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1331$400
   Table 80: World Long-Term Projections for Dry Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1341$400
   Table 81: World Historic Review for Dry Bleaches by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America Independently Analyzed by Annual Sales in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....II-1351$400
   Table 82: World 20-Year Perspective for Dry Bleaches by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa and Latin America for the Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-1361$400
III. MARKET236$2150
  1. The United States.....III-143 $1675  
   A. Market Analysis.....III-1
Household Cleaning Products Market: Mature and Stable.....III-1
1$75
   Market Issues and Trends.....III-2
Convenience Driving the Household Cleaning Market.....III-2
1$75
   Spring - A Favorite Cleaning Season for Americans.....III-3
Changing Societal Trends Impact Market.....III-3
Eco-Friendly Cleaning Products Gain Ground.....III-3
1$75
   Innovation and Marketing Strategies Upstage Cleaning Sector.....III-4
Bucketless Mopping Rise in Popularity.....III-4
Demand For Environment-Friendly Disinfectants Continues to be High.....III-4
1$75
   Fragrance Household Products on Rise.....III-5
Wipes Market Post Strong Gains.....III-5
1$75
   Boom in Air Care Product Sales.....III-6
Premium Products: Promising Potential.....III-6
Health Becomes the Main Focus.....III-6
1$75
   Savvy Marketers Entice Hispanics and Asians.....III-7
Emerging Trends.....III-7
Anti Allergic Positioning.....III-7
Increased Interest in Green Products.....III-7
1$75
   Dishwashing Market in US - Gaining New Heights.....III-8
High Dishwasher Penetration.....III-8
Table 83: Household Penetration of Dishwashers in the US (2001-2005) (includes corresponding Graph/Chart).....III-8
1$250
   Table 84: US Market for Dishwashing Products for 2006 and 2007 (E): Percentage Breakdown of Leading Players by Sales for Procter & Gamble Co, Colgate-Palmolive Co, Unilever Home & Personal Care USA, Reckitt Benckiser Plc, Private Label and Others (includes corresponding Graph/Chart).....III-9
Surface & Specialty Cleaners Market.....III-9
Table 85: Leading Brands in the US All Purpose Cleaner/Disinfectant Market for 2007: Percentage Share Breakdown by Sales for Pine Sol, Lysol, Clorox Clean Up, Mr. Clean, Formula 409, Fabuloso, Fantastik, Murphy's Oil Soap, Lysol Lemon Breeze, Spic & Span, Private Label and Others (includes corresponding Graph/Chart).....III-9
1$250
   Table 86: Leading Players in the US Market for Toilet Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, Reckitt Benckiser, S.C. Johnson, Procter & Gamble, Private Label and Others (includes corresponding Graph/Chart).....III-10

Table 87: Leading Players in the US Market for Spray Disinfectants (2004 & 2005): Percentage Share Breakdown by Sales for Reckitt Benckiser, Clorox, Private Label and Others (includes corresponding Graph/Chart).....III-10
1$250
   Table 88: US Market for Abrasive Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox, Prestige Brands, Colgate Palmolive and Others (includes corresponding Graph/Chart).....III-11

Table 89: US Market for Household Cleaner Cloths (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for Clorox, Reckitt Benckiser, S.C. Johnson and Others (includes corresponding Graph/Chart).....III-11
1$250
   Table 90: Leading Players in the US Market for Abrasive Tub/Tile Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, Prestige Brands, Colgate Palmolive, Servaas Labs Inc and Others (includes corresponding Graph/Chart).....III-12

Table 91: Leading Players in the US Market for Non-Abrasive Tub/Tile Cleaners (2004 & 2005): Percentage Share Breakdown by Sales for Clorox, SC Johnson, Reckitt Benckiser, Church & Dwight, Prestige Brands and Others (includes corresponding Graph/Chart).....III-12
1$250
   Table 92: US Market for Glass Cleaners (2004 & 2005): Percentage Share Breakdown of Leading Players by Sales for SC Johnson, Private Label, Reckitt Benckiser, Clorox, Prestige Brands, Church