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  HOT BEVERAGES (COFFEE AND TEA)
A Global Strategic Business Report

This report analyzes the worldwide markets for Hot Beverages (Coffee and Tea) in Millions of US$ and Thousands of Tons. The specific product segments analyzed are Tea, and Coffee. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 307 companies including many key and niche players worldwide such as Hindustan Lever Limited, Kraft Foods, Nestle SA, Parry Agro Industries Ltd., Procter & Gamble Company, Sara Lee, Starbucks Coffee Co., Strauss-Elite Ltd., Tata Tea Limited, Tata Tetley Ltd, Maxingvest AG, Unilever, Hindustan Unilever Limited, and Van Houtte. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2216  PAGES:    700
PRICE:    $3950  DATE:       March 2008
COMPANIES:  307  MARKET DATA TABLES:   334
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  HOT BEVERAGES (COFFEE AND TEA) (Complete Report) Pages : 700   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Coffee.....I-3
  
   Tea.....I-4  
II. EXECUTIVE SUMMARY98$2250
  1. Current & Future Analysis.....II-12 $400  
   Analysis by Geographic Region.....II-1
Volume Sales.....II-1
Table 1: World Market for Hot Beverages (Coffee and Tea) (2001-2010): Geographic Regions Ranked by Volume Growth - US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East, and Latin America (includes corresponding Graph/Chart).....II-1
Value Sales.....II-1
1$300
   Analysis by Product Segment.....II-2
Volume Sales.....II-2
Table 2: World Market for Hot Beverages (Coffee and Tea) (2001-2010): Product Segments Ranked by Volume Growth – Coffee and Tea......II-2
Value Sales.....II-2
1$300
  2. Coffee Industry - An Overview.....II-310 $1200  
   Consumption & Production Pattern.....II-3
Coffee- Facts and Figures.....II-3
Table 3: Per Capita Consumption of Coffee in Select Countries.....II-3
2$400
   Table 4: Worldwide Coffee Consumption Pattern (2004): Percentage Breakdown By Location-In-Home (Soluble and Roast & Ground) and Out-of-Home (Soluble and Roast & Ground) (In Billion Cups) (includes corresponding Graph/Chart).....II-5
Production Scenario.....II-5
Table 5: World Coffee Production (2001-2007e): (in million 60-kg.Bags) (includes corresponding Graph/Chart).....II-5
1$300
   Table 6: World Coffee Production (2005-2006E): Percentage Share Breakdown by Major Producing Regions - Brazil, Vietnam, Colombia, Indonesia, Ethiopia, India, Peru, Mexico, Guatemala, Honduras, Côte d'Ivoire, Uganda, Costa Rica, Nicaragua and Others (includes corresponding Graph/Chart).....II-6

Table 7: World Coffee Production (2002-2005): Breakdown of Annual Production by Varieties- Robusta, Brazilian Naturals, Colombian Milds and Other Milds (In Thousand Bags) (includes corresponding Graph/Chart).....II-6
1$300
   Table 8: World Green Coffee Production (2003-2005): Major Producing Regions - South America, Asia, North America and Africa (In Thousands Bags) (includes corresponding Graph/Chart).....II-7
Coffee Exports.....II-7
Table 9: World Coffee Exports for the Years 2002-2007 (E) (In Thousand Bags) (includes corresponding Graph/Chart).....II-7

Table 10: World Coffee Exports Ranked by Variety- Robustas, Brazilian Naturals, Colombian Milds and Other Milds for the Years 2002-2005 (In Thousand Bags) (includes corresponding Graph/Chart).....II-7
1$300
   Table 11: World Coffee Exports Ranked by Variety- Robustas, Brazilian Naturals, Colombian Milds and Other Milds for the Years 2002-2005 (In US$ Million) (includes corresponding Graph/Chart).....II-8

Table 12: World Coffee Exports (2005 – 2007E): Percentage Share Breakdown by Major Exporting Regions - Brazil, Colombia, Vietnam, Indonesia, Mexico and Others (In Terms of Volume) (includes corresponding Graph/Chart).....II-8
1$300
   Coffee Imports.....II-9
Table 13: Worldwide Imports of Coffee Ranked by Region for the Years 2004-2006 (In 000 Bags).....II-9
1$300
   Regional Review.....II-10
The United States.....II-10
Current Market Scenario.....II-10
Brazil.....II-10
1$100
   Table 14: Percentage Share of Brazilian Coffee Production in World Coffee Market (2001-2004) by Specialty Types- Arabica and Robusta (in million bags) (includes corresponding Graph/Chart).....II-11
Japan.....II-11
The United Kingdom.....II-11
1$300
   China.....II-12
India.....II-12
Indonesia.....II-12
Vietnam.....II-12
1$100
  3. Tea Industry – An Overview.....II-139 $1000  
   Consumption & Production Pattern.....II-13
Table 15: Per Capita Consumption of Tea in Select Countries (includes corresponding Graph/Chart).....II-13
1$300
   Tea Production.....II-14
Table 16: World Tea Production (2004 ): Breakdown of Annual Capacity by Region- India, China, Sri Lanka, Kenya, Indonesia, Malawi, Uganda, Tanzania, Zimbabwe, Rwanda and Others (in tons) (includes corresponding Graph/Chart).....II-14

Table 17: World Tea Production (2004 E): Percentage Share Breakdown by Region- India, China, Sri Lanka, Kenya, Indonesia, Malawi, Uganda, Tanzania, Zimbabwe, Rwanda and Others (in tons) (includes corresponding Graph/Chart).....II-14
1$300
   Black Tea.....II-15
Table 18: World Production of Black Tea (2004 & 2010): Percentage Share Breakdown by Countries/Regions- Asia (India, Sri Lanka, Indonesia, China and Bangladesh);Africa (Kenya, Malawi, Uganda and Tanzania) and Others (In‘000 tones) (includes corresponding Graph/Chart).....II-15
Green Tea.....II-15
Table 19: World Production of Green Tea (2004 & 2010): Percentage Share Breakdown by Major Producing Countries -China, Japan,Viet Nam, Indonesia and Others(By Volume) (includes corresponding Graph/Chart).....II-15
1$300
   Tea Export Scenario.....II-16
Table 20: World Tea Exports for the Years 2002-2004 (In Thousand Tons) (includes corresponding Graph/Chart).....II-16

Table 21: World Tea Exports (2002-2004): Percentage Breakdown by Region (By Volume) (includes corresponding Graph/Chart).....II-16
1$300
   Black Tea.....II-17
Table 22: World Black Tea Exports (2004 & 2010): Percentage Share Breakdown by Exporting Countries-Asia (India, Sri Lanka, Indonesia, China and Bangladesh), Africa (Kenya, Malawi, Uganda and Tanzania) and Others (By Volume)Green Tea (includes corresponding Graph/Chart).....II-17
Green Tea.....II-17
Table 23: World Green Tea Exports (2004 & 2010): Percentage Share Breakdown by Major Exporting Countries -China, Viet Nam, Indonesia, Japan, and Others (By Volume) (includes corresponding Graph/Chart).....II-17
1$300
   Iced Tea Seeks to Become a Global Mainstream Soft Drink Product.....II-181$100
   Regional Review.....II-19
India.....II-19
Unique Indian Darjeeling Tea.....II-19
Global Competitiveness.....II-19
1$100
   The United States.....II-20
Consumption Patterns.....II-20
Market Segments.....II-20
Ready-To-Drink Tea.....II-20
Gourmet or Specialty Tea.....II-20
1$100
   Outlook.....II-21
The United Kingdom.....II-21
China.....II-21
Sri Lanka.....II-21
Kenya.....II-21
1$100
  4. Product Overview.....II-229 $600  
   Coffee – An Insight.....II-22
Health Benefits of Coffee – A Controversial Issue.....II-22
Coffee Consumption Reduces Risk of Hepatocellular Carcinoma.....II-22
1$100
   Organization and Structure.....II-23
Types of Coffees.....II-23
Regular Coffee.....II-23
Blended Coffee.....II-23
Instant Coffee.....II-23
1$100
   Decaffeinated Coffee.....II-24
Specialty Coffee.....II-24
Cultivation and Production.....II-24
1$100
   Coffee Producing Regions.....II-251$100
   Coffee Processing by Dry and Wet Methods.....II-26
Packaging.....II-26
Coffee and Espresso Equipment.....II-26
1$100
   Tea – An Insight into the Product.....II-27
History of Tea.....II-27
1$100
   Production and Manufacture of Tea.....II-28
Leaf Production.....II-28
Black Tea.....II-28
Green Tea.....II-28
1$100
   Oolong Tea.....II-29
Decaffeinated Tea.....II-29
Herbal Tea.....II-29
Tea Varieties in Leading Markets.....II-29
India.....II-29
Sri Lanka.....II-29
Africa.....II-29
China.....II-29
1$100
   Indonesia.....II-30
1$100
  5. Product Innovations/Introductions.....II-3115 $900  
   Wild Card Roasters Launches Retail Brand, Weaver’s Coffee and Tea™.....II-31
Steuben Foods Unveils Multiserve SafePaks™ for Whitney's Premium Iced Coffees and
  Teas.....II-31
MRDF Launches Coffee Brand, Wayanad.....II-31
C'watre International Launches C'tea.....II-31
1$100
   Suntory to Roll Out Premium Oolong Tea.....II-32
Kao to Introduce New Healthya Green Tea Mellow Flavor.....II-32
Bombilla & Gourd Launches Mate Tea.....II-32
Ketepa Introduces Flavored Tea.....II-32
Starbucks and PepsiCo Launches Bottled Coffee Drinks in China.....II-32
Uncommon Grounds Launches Five Coffee Blends for Chinese Coffee Market .....II-32
1$100
   Brooke Bond Introduces Brooke Bond 3 Roses Natural Care Tea.....II-33
Snapple Adds Hot Tea Flavors to "Good for You" Beverage Line.....II-33
Stash Tea Launches Green Tea Powders.....II-33
Co-op Introduces Fairtrade 99 Tea.....II-33
Red Rose Adds Two New Tea Products.....II-33
1$100
   Lipton Tea and Pepsi Jointly Launch New Lipton PureLeaf Tea.....II-34
Tata Tea Launches 'Tata Tea Life', a New Flavored Tea Product.....II-34
BioLife Adds Three New Teas to the Good Image Tea Line.....II-34
1$100
   S&D Coffee Introduces ‘Rainforest Select’.....II-35
7-Eleven Launches ‘Fusion Energy’.....II-35
Cooper Tea Company Introduces ‘BAZZA High-Energy Tea’.....II-35
Dunkin Donuts to Introduce New Iced Tea Product.....II-35
Meth Coffee Introduces Stronger Flavored Coffee.....II-35
Tahitian Noni Introduces New Tahitea ™ Noni Jasmine Green Tea.....II-35
1$100
   JavaPop Inc. Introduces Coffee Soda Nationally.....II-36
Sheetz Introduces New Flavored Iced Lattes.....II-36
Pepsi-Cola (Thai) to Introduces New Lipton Red Tea.....II-36
TC Pharmaceutical Industries Launches Puriku Fruit White Tea.....II-36
Starbucks Introduces Latest Coffee Drink.....II-36
Millstone® Announces New Coffee Line Up.....II-36
Green Mountain Coffee Roasters Offers Hot Cocoa K Cups.....II-36
1$100
   Green Mountain to Offer Rwanda-Karaba Bourbon Blend.....II-37
Caribou Coffee Plans to Introduce Organic and Fair Trade Products.....II-37
Tata Coffee Plans to Introduce its First Instant Coffee Brand in Russia.....II-37
Apeejay Proposes to Launch New Brands.....II-37
Suntory to Introduce Starbucks Coffee Products.....II-37
Jones Soda Co. to Introduce New Organic Teas.....II-37
1$100
   Universal Robina Corporation Introduces C2 in Vietnam.....II-38
Tea Companies of Sri Lanka Support U.N.'S Global Compact.....II-38
Tata Tea Introduces Four Alternate Varieties of Single Origin Orthodox Tea.....II-38
Snapple Launches Snapple White Tea.....II-38
Mighty Leaf Introduces Chocolate Truffle Teas.....II-38
Coca-Cola and Nestle Develops Green Tea Drink.....II-38
1$100
   TeaCenter Alliance Introduces GARDENTEc.....II-39
Cott Introduces Orient Emporium Tea Co. Line.....II-39
Signal Snowboards Introduces Signal Coffee.....II-39
Procter & Gamble Launches Gourmet Selections Premium Coffee Line.....II-39
Coca-Cola Malaysia Introduces ShiZen Green Tea.....II-39
S&D Coffee Introduces Buffalo & SpringTM Coffees of Distinction Range.....II-39
1$100
   Folgers Launches Simply Smooth Coffee.....II-40
Fresh and Honest Launches ‘Alive!’ Filter Coffee.....II-40
Nestle Introduces Instant Coffee Mix, Nestle 3in1.....II-40
Bigelow Launches White Tea with Tangerine.....II-40
Cross Atlantic Commodities Rolls Out Black WhiteCoffee.....II-40
Boncafe Unveils Three Premium Coffee Flavors.....II-40
1$100
   Gloria Jean’s Unveils Exclusive Rarities Coffees.....II-41
Lipton® to Launch Premium Lipton® Pyramid Tea Line.....II-41
Peet’s Coffee & Tea Launches Unique Ethiopian Super Natural Coffee.....II-41
RBG Unveils Proprietary Jazzman’s® Café Coffee Line.....II-41
Coca-Cola Launches Ready-to-Drink Gold Peak™ Iced Tea.....II-41
NESTEA® Launches New Products in Its RTD Iced Tea Portfolio.....II-41
1$100
   Starbucks Launches Rwanda Blue Bourbon Coffee.....II-42
Cinnabon Enters into Partnership with ByB Brands.....II-42
Bennigan’s Enters into Partnership with Starbucks™.....II-42
Caribou Coffee Unveils its New Obsidian Blend.....II-42
Rogers Family Introduces Cafe Jerusalem.....II-42
Javo Beverage Launches Ready-to-Dispense Iced Tea and Coffee Drinks Line.....II-42
1$100
   Green Mountain Adds New and Enhanced Flavors to Coffee Line.....II-43
Carrington Tea Introduces New Line of Signature White Teas.....II-43
7-Eleven Launches Kenyan AA Coffee.....II-43
Nescafe Coffee Company Rolls Out Two New Coffee Brands in Italy.....II-43
Tempest Tea Unveils a Range of Iced Teas.....II-43
1$100
   Bakers Unveils Impressa X7 and Elcor SRL Slush Machines.....II-44
Barista Espresso Introduces Barista In-House.....II-44
Nestea Introduces New NESTEA ICE™ in the US.....II-44
Taiyo Unveils Sunphenon EGCG Green Tea Extracts.....II-44
1$100
   Procter & Gamble Launches HomeCafe Coffee Product Range.....II-45
Clover’s Introduces New Products.....II-45
Honest Tea Introduces Organic Tea in Fully Recyclable Plastic Bottles.....II-45
Nestea Releases Nestea Ice Rush in Thailand.....II-45
1$100
  6. Recent Industry Activity.....II-4632 $1400  
   Tully’s Asian Subsidiary Enters Into a Joint Venture with AFCM.....II-46
Starbucks Plans to Open its First Coffeehouse in Czech Republic.....II-46
AmRest and Starbucks To Open Coffeehouses in Hungary.....II-46
Javo Becomes Beverage Partner of MedAssests.....II-46
1$100
   Tata Tea Enters Chinese Market.....II-47
Coca-Cola Plans to Invest in Honest Tea.....II-47
President Chain to Introduce TEAROOM Outlets in Taiwan.....II-47
Kirin Beverage to Set Up PET Bottled Tea Drink Factory in Shanghai.....II-47
Typhoo Tea to Launch Two Premium Brands in India.....II-47
CoffeeMasters to Sell Coffee in China.....II-47
1$100
   Ito En Plans to Build a Green Tea Facility in US.....II-48
Tata to Acquire UK-Based Liberty Tea.....II-48
CCI to Acquire a Dogadan.....II-48
Unilever and PepsiCo To Expand Market for Lipton.....II-48
Delta Blues signs Distribution Agreement with Global Specialty Foods.....II-48
Kraft Includes Starbucks’ Coffee Varieties in Tassimo.....II-48
1$100
   Government of Kerala Announces Closure of Organic Robust Coffee Estate.....II-49
Pacific Land Acquires Integrated Coffee Technologies.....II-49
Starbucks Plans To Open Coffee Outlets in Bulgaria and Portugal.....II-49
Rosinter and Whitbread to Open Costa Coffee Chain in Russia.....II-49
1$100
   Coffee Republic to Foray into Turkish Market.....II-50
Gloria Jean’s Coffees To Open Coffeehouses in India.....II-50
Coffeeheaven Plans to Open Coffee Chain In Ukraine.....II-50
Costa Coffee Opens its First Outlet In Mumbai.....II-50
Coffee Republic and McLeish Brothers Sign Scottish Franchising Agreement.....II-50
Pepsi To Sell Starbucks Beverages in India.....II-50
1$100
   Coffee Pacifica To Open its First Café in Shanghai .....II-51
Javo and Compass Group Modify Supply Agreement.....II-51
CCHBC Plans to Form Joint Venture with Coke And Illycafe.....II-51
Coffee Republic Signs Franchisee Agreement to Start Coffee Outlets in Middle
  East.....II-51
1$100
   Starbucks to Stage PNG Through Starbucks Limited Reserve.....II-52
Osem Trade and Landwer Sign Distribution Agreement.....II-52
Corner Bakery Café Restructures Its Outlets.....II-52
Timothy’s Coffees and Monogram Foods Signs Distribution Agreement.....II-52
1$100
   Blue Foods and Coffee Bean Sign Franchisee Agreement .....II-53
ARAMARK Acquires R&B.....II-53
Farmer Bros Completes Acquisition of Coffee Bean International.....II-53
Tetley Acquires Trademarks from Premium Foods.....II-53
Coca Cola Brasil Acquires Leao Junior.....II-53
Lavazza Acquires Barista.....II-53
1$100
   Ito En Acquires Stake in Foodx Globe.....II-54
Starbucks Enters into Agreement with Ethiopia.....II-54
Food Empire Acquires Naturant Systems.....II-54
Keurig Join Hands with Tully's Coffee.....II-54
Tata Tea Joins Hands with Zhejiang Tea of China for Market Expansion.....II-54
1$100
   Revolution Tea and S&D Coffee Sign Partnership Agreement.....II-55
Tata Coffee Establishes Freeze-Dried Coffee Factory.....II-55
Yeo Hiap Seng Acquires Super Coffeemix.....II-55
Mrs McDougall’s Roasting House Opens at Charlotte.....II-55
Illy Acquires Dammann Freres.....II-55
1$100
   Peet`s Opens Artisan Coffee Roasting Facility in California.....II-56
Coffee Holding and Entenmann's Sign Licensing Agreement.....II-56
Javo Signs Marketing Agreement with Drie Mollen.....II-56
Starbucks to Establish Joint Venture Companies with AmRest (RoE).....II-56
Procter & Gamble Signs Agreement with Dunkin’ Brands.....II-56
1$100
   Cooper Tea Partners with H3, Inc......II-57
Caribou Coffee Partners with Keurig for Single Cup Coffee.....II-57
ARAMARK Takes Over Caffe Pazzesco Coffee Service Operations.....II-57
Coca-Cola Acquires Fuze Beverage.....II-57
Starbucks Acquires 47 Diedrich Coffee and Coffee People Stores.....II-57
Tata Tea Acquires Additional Equity in Tata Coffee.....II-57
1$100
   AFCFSMC Inks Partnership Pact with KPCU.....II-58
NCDEX to Introduce 'Robusta Cherry AV' with FMC’s Consent.....II-58
Hutchison of China to Introduce Herbal Tea in Africa.....II-58
Kraft Foods Plans to Open a New Coffee Unit.....II-58
PDC Plans to Cultivate Coffee and Corn in Indonesia.....II-58
Starbucks to Set Up a New Roasting Unit in the US.....II-58
1$100
   Illycaffe and Great Wall to Form New Chinese Company.....II-59
Coca-Cola Plans to Acquire Snapple Iced Tea Brand.....II-59
Unilever Decides to Buy Environmentally Certified Tea.....II-59
Littlejohn Concludes Van Houtte Acquisition.....II-59
Manzaro to Set Up a Coffee Plant.....II-59
Tata and ZTIEC to Venture Together.....II-59
1$100
   May Manufactures Enhances Production Capacity.....II-60
HLL Renames as Hindustan Unilever Limited.....II-60
Super Coffeemix Debuted in Japan.....II-60
Aramark Completes Acquisition of Park Avenue Office Services.....II-60
Element H2O Takes Over Golden Moon.....II-60
1$100
   Tata Coffee Acquires EOC.....II-61
Tata Tea Great Britain Acquires Stake in Energy Brands.....II-61
Tata Tea Takes Over JEMCA.....II-61
Tetley Takes over 33% Share in Joekels.....II-61
CHS Enters into a Joint Venture with Mountain Mudd.....II-61
Mainland Holdings Acquires NCTS.....II-61
1$100
   Starbucks Acquires Majority Stake in Beijing Mei Da Coffee Company.....II-62
Blenz Coffee Takes Over Four Former Units of Seattle’s Best Coffee.....II-62
Pacific Land and Coffee Corporation Acquires Coscina Brothers Coffee.....II-62
Arabian Coffee Company Launches Caribou Coffee in Dubai.....II-62
Coffee Holding Enters into Joint Venture with Caruso’s Coffee.....II-62
1$100
   ARAMARK Takes Over Country Club Coffee’s Business of Office Coffee Services.....II-63
Starbucks Takes Over Coffee Partners Hawaii.....II-63
Green Mountain Coffee Roasters Acquires Keurig Incorporated.....II-63
Melitta Brazil Announces Acquisition of Café Bom Jesus.....II-63
Strauss-Elite Merges with Café Santa Clara.....II-63
1$100
   Coca-Cola Enters into an Agreement with AriZona.....II-64
B&D Foods Signs Open-Ended Contract with Neves Viana.....II-64
Doi Chang and Global Enterprise Form 50:50 JV Doi Chang International.....II-64
Caruso’s Coffee and Coffee Holding Co Enter into Partnership.....II-64
Javo Beverage Collaborates with 7-Eleven.....II-64
1$100
   Coca-Cola Signs Distribution Agreement with Hornell Brewing.....II-65
International Coffee Enters into an Agreement with Kroger.....II-65
Sara Lee Expands Capacity at Hungary.....II-65
Nestle Expands Capacity in Philippines.....II-65
Food Empire Establishes Instant Coffee Plant.....II-65
John Conti Coffee Acquires CJ & Associates Coffee.....II-65
1$100
   Juan Valdez Acquires Passero's Gourmet Coffee.....II-66
John Conti Acquires Sputniks.....II-66
John Conti Acquires William Food Service.....II-66
Tetley USA Acquires Good Earth Teas.....II-66
CCNA and Caribou Coffee Team up to Introduce New RTD Coffee.....II-66
CCD to Undertake Acquisitions in Continental Europe and the UK.....II-66
1$100
   Coffee Pacifica Plans Coffee Roasting Company Acquisition.....II-67
Olam to Acquire Kraft Foods’ Coffee Processing Unit.....II-67
Tata Tea to Acquire Moroccan Company.....II-67
Cooxupe Opens Another Coffee Outlet.....II-67
Kraft t Sells Maxwell House coffee unit.....II-67
TAC Beverage Plans to Enter 3 European Markets.....II-67
1$100
   Peaberry Coffee to Close 13 Outlets.....II-68
Sara Lee to Close Coffee Roasting Unit in Chicago.....II-68
Jay Shree Tea to Acquire Tea Plantations.....II-68
Paulig to Invest in Coffee Plant.....II-68
McLeod to Procure Major Share of Moran Tea.....II-68
Reliance Retail to Venture into Packet Tea Market.....II-68
1$100
   Uganda to Possess First Ever Instant Coffee Processing Unit.....II-69
Tata Coffee and Beeyu Overseas Enter into a Joint Venture.....II-69
Starbucks Enters into Brazilian Market.....II-69
Merger of Williamson Tea Assam and McLeod Russel.....II-69
McLeod Russel Acquires Doom Dooma Tea from HLL.....II-69
Tata Coffee Takes Over Six Estates.....II-69
1$100
   Apeejay Acquires Tea Brands from Premier Foods.....II-70
Javalution Signs Exclusive Selling and Distribution Agreement with OnTech.....II-70
Haco to Commence Coffee Manufacture in Malaysia.....II-70
Nestle Opens Coffee Unit in Russia.....II-70
Illycaffe Signs Distribution Agreement with Fresh & Honest Cafe Limited.....II-70
1$100
   Strauss Elite to Acquire Polish Coffee Brand MK Premium.....II-71
Wayne's Coffee Acquires Modesty Coffee.....II-71
Van Houtte Acquires Coffee Stores.....II-71
Conafex Disposes 50% Share Capital in CTC.....II-71
Nestle Food Services Establishes New Division.....II-71
Navis Acquires Dome Asian Coffee Chain.....II-71
1$100
   Svoboda Acquires Coffee Beans.....II-72
Coffeeheaven Acquires Coffee Nation Ltd.....II-72
Filterfresh Acquires Castle Enterprises.....II-72
Drie Mollen Acquires Merkur Kaffee.....II-72
Key Coffee Inc Agrees to Acquire Kyoei Corp.....II-72
1$100
   Espresso Specialists Enters into agreement with La Marzoccol......II-73
Franke Coffee Acquires Espresso Specialists Inc......II-73
Terai Tea Group Acquires Sayeedabad Tea Co. Ltd in India.....II-73
Taiyo Kagaku Acquires Wuxi Green Power BioProduct Ltd.....II-73
Vermont Pure Holdings Acquires Evans Quality Coffee Service.....II-73
1$100
   Segafredo Zanetti Group Acquires Sumisho Gourmet Coffee.....II-74
United Machine and Ichamati Investments Acquire Williamson Magor.....II-74
Coffee Connection Acquires Cafetex.....II-74
Jay Shree Tea to Acquire Singuli Tea Estate.....II-74
Misty Mountains Holdings Acquires Namunkula Plantations.....II-74
Quality Distribution Acquires White T Beverage.....II-74
1$100
   Hawaii Coffee Acquires Hawaiian Islands Tea.....II-75
Kerry Group Acquires Branded Beverage Companies II-75 Julius Meinl International
  Acquires Cramcaffe.....II-75
Coffee Pacifica to Acquire Ozark Mountain Coffee.....II-75
Coffee Exchange Inc Acquires Touchstone Resources Inc.....II-75
Gryphon Acquires Eight O’clock Coffee.....II-75
1$100
   Van Houtte Acquires Four Companies and Signs Two Joint Ventures.....II-76
Synesi Acquires Port City Coffee Roasters.....II-76
Coca-Cola Enters Ice Tea Production Market in Russia.....II-76
Misty Mountains and HVA Group Enter into Agreement.....II-76
1$100
   Coffee Unions Enters into an Agreement to Merge in Kenya.....II-77
Madisons Coffee Changes Name to Gourmet Holdings.....II-77
Coffee Shops Set to Expand With a Range of Additional Products.....II-77
Nestle Establishes New Russian Coffee Plant.....II-77
1$100
  7. Focus on Select Global Players.....II-785 $500  
   Kraft Foods (USA).....II-78
Nestle SA (Switzerland).....II-78
Parry Agro Industries Ltd. (India).....II-78
Procter & Gamble Company (USA).....II-78
1$100
   Sara Lee (USA).....II-79
Starbucks Coffee Co. (USA).....II-79
Strauss-Elite Ltd. (Israel).....II-79
1$100
   Tata Tea Limited (India).....II-80
Tata Tetley Ltd (India).....II-80
1$100
   Maxingvest AG (Germany).....II-81
Unilever (UK).....II-81
Hindustan Unilever Limited .....II-81
Van Houtte (Canada).....II-81
2$200
  8. Global Market Perspective.....II-83   
   a. Volume Analytics.....II-83
Table 24: World Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-83
1$300
   Table 25: World Long Term Projections for Hot Beverages (Coffee and Tea) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-84

Table 26: World Historic Review for Hot Beverages (Coffee and Tea) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-84
1$300
   Table 27: World 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-851$300
   Table 28: World Recent Past, Current and Future Analysis for Coffee by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-86

Table 29: World Long Term Projections for Coffee by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-86
1$300
   Table 30: World Historic Review for Coffee by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-87

Table 31: World 20-Year Perspective for Coffee by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-87
1$300
   Table 32: World Recent Past, Current and Future Analysis for Tea by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-88

Table 33: World Long term Projections for Tea by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-88
1$300
   Table 34: World Historic Review for Tea by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-89

Table 35: World 20-Year Perspective for Tea by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-89
1$300
   b. Dollar Analytics.....II-90
Table 36: World Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-90
1$300
   Table 37: World Long Term Projections for Hot Beverages (Coffee and Tea) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-91

Table 38: World Historic Review for Hot Beverages (Coffee and Tea) by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-91
1$300
   Table 39: World 20-Year Perspective for Hot Beverages (Coffee and Tea) by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-921$300
   By Product Segment.....II-93
Table 40: World Recent Past, Current and Future Analysis for Coffee by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-93
1$300
   Table 41: World Long Term Projections for Coffee by Geographic Region – US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-94

Table 42: World Historic Review for Coffee by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-94
1$300
   Table 43: World 20-Year Perspective for Coffee by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-951$300
   Table 44: World Recent Past, Current and Future Analysis for Tea by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-961$300
   Table 45: World Long Term Projections for Tea by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-97

Table 46: World Historic Review for Tea by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-97
1$300
   Table 47: World 20-Year Perspective for Tea by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Latin America and Rest of World Markets for Years 1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart).....II-981$300
III. MARKET195$1950
  1. The United States.....III-145 $1375  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
The US Coffee Industry – An Overview.....III-1
Key Statistics.....III-1
Table 48: Per Capita Consumption of Coffee By Product Segment-Regular, Soluble, Decaffeinated and Gourmet (includes corresponding Graph/Chart).....III-1
1$150
   Table 49: US Coffee Industry (2006*): Percentage Breakdown of Volume Sales by Segment-Regular Coffee, Cappuccino, Espresso & Latte, Iced, Frozen, Slushy Coffee, and Flavored Coffee (includes corresponding Graph/Chart).....III-2

Table 50: Percentage of Population Consuming Decaffeinated Coffee in the US (2001-2004) (includes corresponding Graph/Chart).....III-2
Gourmet Coffee: An Insight .....III-2
Traditional (True) Gourmet Coffee .....III-2
Premium Gourmet Coffee .....III-2
Flavored Gourmet Coffee .....III-2
1$150
   Decaffeinated Gourmet Coffee .....III-3
Ready-to-Drink Gourmet Coffee .....III-3
Factors Affecting the Gourmet Coffee Market .....III-3
1$75
   Visible Trends.....III-4
Tracking Consumption Pattern.....III-4
Table 51: Coffee Market in the US: Weekly Consumption Pattern by Age Group (2003-2005) (includes corresponding Graph/Chart).....III-4
1$150
   Table 52: Coffee Market in the US: Daily Coffee Consumption by Time and Age (2006) (% of Total Brewers) (includes corresponding Graph/Chart).....III-5
Flavor Dynamics.....III-5
1$150
   Competition from Hybrids .....III-6
Premium Coffee Gives Competition to Instant Coffee.....III-6
Organic Coffee - On the Demand Curve.....III-6
Specialty Coffee - A Principal Indulgent Luxury.....III-6
1$75
   Table 53: Specialty Coffee Market in the US (2006): Percentage Breakdown of Sales by Distribution Channels-Roasters/Retailers, Food, Drug, Mass Specialty Bean and Cafes/Other (includes corresponding Graph/Chart).....III-7

Table 54: Specialty Coffee Market in the US: Number of Specialty Coffee Units Operating for the Years 2001-2005 (includes corresponding Graph/Chart).....III-7
1$150
   Kona Coffee from the Hawaiian Islands.....III-8
Leading Coffee Brands.....III-8
Table 55: Leading Players in the US Coffee Market (2005-2006E): Percentage Breakdown of Dollar Sales for Procter & Gamble, Kraft Foods, Sara Lee, Private Label and Other (includes corresponding Graph/Chart).....III-8
1$150
   Table 56: US Market for Ground Coffee (2006): Percentage Breakdown of Value and Volume Sales by Major Brands – Folgers, Maxwell House, Starbucks, Folgers Coffee House, Maxwell House Master Blend, Chock Full O' Nuts, Millstone, Seattle's Best, Eight O'Clock, Yuban and Others (includes corresponding Graph/Chart).....III-9

Table 57: US Market for Ground Coffee (2006): Percentage Breakdown of Value and Volume Sales by Major Brands – Folgers, Maxwell House, Starbucks, Folgers Coffee House, Maxwell House Master Blend, Chock Full O' Nuts, Millstone, Seattle's Best, Eight O'Clock, Yuban and Others (includes corresponding Graph/Chart).....III-9
1$150
   Table 58: US Refrigerated Coffee Market (2005): Percentage Breakdown of Dollar Sales by Major Brands- Folgers Jakada, Arizona, Upstate Farms, Royal Kona, Starbucks, Havana, Mr. Brown and Others(includes corresponding Graph/Chart).....III-10
Leading Coffee Brands in the Recent Past.....III-10
Table 59: US Market for Cappuccino/Ready-to-Drink Coffee (2004): Percentage Share Breakdown of Sales by Major Brands-Frappuccino, Doubleshot, Kahlua, Starbucks, Wolfgang Puck, Havana, Royal Kona, Gaffe D Vita, Main St Café and Mr Brown (includes corresponding Graph/Chart).....III-10
1$150
   Table 60: US Instant Coffee Market (2004 & 2005): Percentage Breakdown by Leading Brands- Folgers, General Foods International, Taster's Choice Original Blend, Maxwell House, Private Label, and Others (includes corresponding Graph/Chart).....III-11

Table 61: US Market for Whole Coffee (2003 & 2004): Percentage Share Breakdown by Major Brands -Eight O’Clock, Starbucks, Folgers Select, Millstone, Private Label, and Other (includes corresponding Graph/Chart).....III-11
1$150
   Table 62: US Market for Ground Coffee (2004 & 2005): Percentage Share Breakdown by Leading Producers-Procter & Gamble, Kraft Foods Inc., Starbucks Coffee Co., Private Label, Sara Lee Corp. and Others (includes corresponding Graph/Chart).....III-12

Table 63: US Ground Decaffeinated Coffee Market (2004 & 2005): Percentage Share Breakdown by Major Brands- Folgers, Private Label, Maxwell House, Starbucks, Folgers Coffee Singles and Others (includes corresponding Graph/Chart).....III-12
1$150
   Tea Industry – An Overview.....III-13
Table 64: Tea Market in the US by Product Segment and Popular Brands: Percentage Share Breakdown of Sales by Ready-to-Drink, Regular, Specialty, Herbal and Instant Tea (2004).....III-13
1$150
   Special Tea Sales Power the US Tea Market.....III-14
Leading Tea Brands.....III-14
Table 65: US Market for Tea (2006*): Percentage Breakdown by Leading 10 Bag/Loose Tea Brands- Lipton Tea, Bigelow Tea, Private Label Tea, Celestial Seasonings Tea, Twinings Tea and Others (includes corresponding Graph/Chart).....III-14
1$150
   Table 66: US Market for Canned and Bottled Tea (2004): Percentage Share Breakdown of Value Sales by Major Brands - Arizona, Snapple, Diet Snapple, Lipton Brisk, Nestea Cool, Lipton Iced Tea, Private Label, Lipton, Ocean Spray Juice and Tea, Sobe and Others (includes corresponding Graph/Chart).....III-15

Table 67: US Market for Refrigerated Tea (2007): Percentage Share Breakdown of Value Sales by leading vendors-Turkey Hill Dairy, Donovan Coffee Co. Inc., Pom Wonderful, Private Label, WM Bolthouse Farms Inc., Coca Cola Co., Ferolito Vultaggio & Sons, Milois Tea Co. Inc., Wengert's Dairy, Galliker Dairy Co., and Other (includes corresponding Graph/Chart).....III-15
1$150
   Table 68: US Market for Refrigerated Tea (2006*): Percentage Share Breakdown of Value and Volume Sales by Major Brands- Turkey Hill, Private Label, Red Diamond, Nestea, Arizona, Milos, Clover Farms, Minute Maid, Swiss Premium, Galliker and Others (includes corresponding Graph/Chart).....III-16
Leading Tea Brands in Recent Past.....III-16
Table 69: Tea Market in the US (2005): Percentage Share Breakdown of Retail Sales by Leading Players and Brands - Lipton, Celestial Seasonings, Bigelow, Luzianne, Private Label, and Others (includes corresponding Graph/Chart).....III-16
1$150
   Table 70: US Market for Instant Tea (2004 & 2005): Percentage Share Breakdown of Sales by Leading Tea Brands - Lipton, Nestea, 4C, Country Time, Nestea Decaf, Tetley, Nestea Free, Private Label, and Others (includes corresponding Graph/Chart).....III-17
Market Leaders.....III-17
Table 71: US Coffee Market (2005): Percentage Breakdown of Value Sales by Product Segment- Ground, Instant, Whole bean, Ready-to-drink packaged coffee beverages, Specialty instant coffee mix, Pods and bags and Filter packs (includes corresponding Graph/Chart).....III-17
1$150
   Leading Distribution Channels.....III-18
Table 72: US Hot Beverages Market (2007 E): Percentage Share Breakdown of Volume Sales by Leading Distribution Channels - Supermarkets/ Hypermarkets Food Stores, Discounters, Vending and Others(includes corresponding Graph/Chart).....III-18
Export-Import Scenario.....III-18
1$150
   Table 73: US Coffee Exports (2004-2006) Ranked by Destination-Canada, Germany, Japan, Singapore, China (excluding Mongolia), South Korea, Mexico, Italy, United Kingdom, Hong Kong and Others (In US$ Thousands).....III-19

Table 74: US Tea Exports (2004-2006) Ranked by Destination- Canada, Japan, Italy, Mexico, Singapore, United Kingdom, China (excluding Mongolia), Brazil, South Korea, Thailand and Others (In US$ Thousands).....III-19
1$150
   Table 75: US Coffee Imports (2004-2006) Ranked by Country-Colombia, Brazil, Guatemala, Indonesia, Vietnam, Mexico, Germany, Costa Rica, Peru, Canada and Others (In US$ Thousands) (includes corresponding Graph/Chart).....III-201$150
   Table 76: US Tea Imports (2004-2006) Ranked by Country- China (excluding Mongolia), Germany, Argentina, India, United Kingdom, Sri Lanka, Japan, Canada, Indonesia, Kenya and Others (In US$ Thousands) (includes corresponding Graph/Chart).....III-21
Product Innovations/Introductions.....III-21
8$600
   Strategic Corporate Developments.....III-2911$375
   Focus on Select US Players.....III-402$150
   B. Market Analytics.....III-42
a. Volume Analytics.....III-42
Table 77: United States Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-42
1$150
   Table 78: United States Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-43

Table 79: United States Historic Review for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-43

Table 80: United States 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment – Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010.....III-43
1$150
   b. Dollar Analytics.....III-44
Table 81: United States Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-44

Table 82: United States Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-44
1$150
   Table 83: United States Historic Review for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-45

Table 84: United States 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment – Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010.....III-45
1$150
  2. Canada.....III-4610 $850  
   A. Market Analysis.....III-46
Current and Future Analysis.....III-46
On-Trade Outlets Propel Growth .....III-46
Green Tea Gains Popularity .....III-46
Leading Players.....III-46
Table 85: Canadian Hot Beverages Market (2007E): Percentage Share Breakdown of Value Sales (*) by Leading Players -Kraft Canada Inc, Nestlé Canada Inc, Unilever Canada Ltd, Sara Lee Corp of Canada, Tetley Tea Co, Hain Celestial Group Inc, Private Label, and Others (includes corresponding Graph/Chart).....III-46
1$150
   Leading Coffee Brands.....III-47
Table 86: Canadian Coffee Market (2005): Percentage Share Breakdown of Value Sales by Major Players - Maxwell House, Nabob, Nescafé,General Foods International, Melitta, Starbucks, Private Label, and Others (includes corresponding Graph/Chart).....III-47
Leading Tea Brands.....III-47
Table 87: Canadian Tea Market (2005): Percentage Share Breakdown of Retail Value Sales by Leading Companies -Tetley, Celestial Seasonings, Twinings, Red Rose, Salada, Lipton, Private Label, and Others (includes corresponding Graph/Chart).....III-47
1$150
   Leading Distribution Channels.....III-48
Table 88: Canadian Hot Beverages Market (2007 E): Percentage Share Breakdown of Retail Volume Sales by Distribution Channels - Supermarkets/ Hypermarkets, Other Food Stores, Discounters, Vending, and Others (includes corresponding Graph/Chart).....III-48

Table 89: Canadian Hot Tea Market (2006): Percentage Share Breakdown by Location of Consumption - Workplace, School, Hospital, FSR, QSR and Others (includes corresponding Graph/Chart).....III-48
1$150
   Import & Export Scenario.....III-49
Table 90: Canadian Coffee Exports (2004-2006) Ranked by Destination -United States, Australia, United Kingdom, Japan, Ireland, South Korea, Germany, New Zealand, United Arab Emirates, Czech Republic and Others (In US$ Thousands).....III-49

Table 91: Canadian Tea Exports (2004-2006) Ranked by Destination- United Kingdom, Japan, Ireland, United Arab Emirates, Singapore, China, Hong Kong, India, Australia, Sweden and Others (In US$ Thousands).....III-49
1$150
   Product Innovations/Introductions.....III-50
Strategic Corporate Developments.....III-50
1$75
   Focus on Canadian Player.....III-511$75
   B. Market Analytics.....III-52
a. Volume Analytics.....III-52
Table 92: Canadian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-52
1$150
   Table 93: Canadian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-53

Table 94: Canadian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-53

Table 95: Canadian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment – Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010.....III-53
1$150
   b. Dollar Analytics.....III-54
Table 96: Canadian Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-54

Table 97: Canadian Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-54
1$150
   Table 98: Canadian Historic Review for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-55

Table 99: Canadian 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment – Percentage Breakdown of Dollar Sales for Coffee and Tea Markets for 1991, 1997, 2007, and 2010.....III-55
1$150
  3. Japan.....III-569 $775  
   A. Market Analysis.....III-56
Current and Future Analysis.....III-56
Coffee Market – A Review.....III-56
Coffee Segment Gaining Ground Vis-à-vis Tea Market.....III-56
Rising Popularity of Fresh Ground Coffee.....III-56
1$75
   Tea Market.....III-57
Market Leaders.....III-57
Table 100: Japanese Hot Beverages Market (2007(E)): Percentage Share Breakdown of Retail Value Sales by Major Players - Nestlé Japan Ltd, AGF, UCC Ueshima Coffee Co Ltd, Ito En Ltd, Private Label, and Others (includes corresponding Graph/Chart).....III-57
Key Players Within Fresh Ground and Instant Coffee Markets.....III-57
1$150
   Leading Coffee Brands.....III-58
Table 101: Japanese Coffee Market (2005): Percentage Share Breakdown of Retail Value Sales by Leading Brands -Excella, Nescafé, UCC, President, Maxim, Blendy, Key, VP, Private Label, and Others (includes corresponding Graph/Chart).....III-58
Leading Tea Brands.....III-58
Table 102: Japanese Tea Market ( 2005): Percentage Share Breakdown of Retail Value Sales by Popular Brands - Ito En, House Foods, Nittoh, Sir Thomas Lipton, Lipton Yellow Label, Private Label, and Others (includes corresponding Graph/Chart).....III-58
1$150
   Leading Distribution Channels.....III-59
Table 103: Japanese Distribution Channels for Hot Beverages Market (2007 E): Percentage Share Breakdown of Volume Sales by Supermarkets/ Hypermarkets, Other Food Stores, Discounters, Vending, and Others (includes corresponding Graph/Chart).....III-59
Product Innovations/Introductions.....III-59
1$150
   Strategic Corporate Developments.....III-601$75
   B. Market Analytics.....III-61
a. Volume Analytics.....III-61
Table 104: Japanese Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-61
1$150
   Table 105: Japanese Long Term Projections for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 2011 through 2015(includes corresponding Graph/Chart).....III-62

Table 106: Japanese Historic Review for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in Thousand Tons for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-62

Table 107: Japanese 20-Year Perspective for Hot Beverages (Coffee and Tea) by Product Segment – Percentage Breakdown of Unit Sales for Coffee and Tea Markets for 1991, 1997, 2007 and 2010.....III-62
1$150
   b. Dollar Analytics.....III-63
Table 108: Japanese Recent Past, Current and Future Analysis for Hot Beverages (Coffee and Tea) by Product Segment – Coffee and Tea Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-6