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  HOME THEATERS
A US Market Report

This report analyzes the US market for Home Theaters in Units. Annual forecasts are provided for the period of 2000 through 2010. The report profiles 43 companies including many key and niche players such as Bose Corporation, D&M Holdings, Hitachi Ltd., Kenwood Corporation, Koninklijke Philips Electronics, LG Electronics Inc., Matsushita Electric Industrial Co Ltd, JVC, ONKYO, Pioneer Corporation, Samsung Electronics Co Ltd, Sanyo Electric Co Ltd, Sharp Corporation, Sony Corporation, Aiwa Co Ltd, and Yamaha Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1055  PAGES:    323
PRICE:    $3950  DATE:       February 2006
COMPANIES:  43  MARKET DATA TABLES:   79
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  HOME THEATERS (Complete Report) Pages : 323   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
II. A US MARKET REPORT45$3450
  1. Introduction.....II-12 $225  
   Home Audio Equipment: An Overview.....II-1
Table 1: World Market for Audio Products (2004-2006): Percentage Share Breakdown of Volume Sales by Leading Companies- Sony, Matsushita, Philips and Others (includes corresponding Graph/Chart)......II-1
1$150
   Table 2: North American Market for Home Audio Systems (2003-2006): Breakdown of Annual Sales Revenue (in US$ Million) (includes corresponding Graph/Chart).....II-2
1$150
  2. The HTiB Market.....II-37 $560  
   Market Highlights.....II-31$80
   HTiB Market: An Overview.....II-4
Outlook.....II-4
Market Analytics.....II-4
Table 3: US Recent Past, Current & Future Analysis for Home Theater-in-a-Box Market Independently Analyzed with Annual Sales in Thousand Units for the Years 2000 through 2010 (includes corresponding Graph/Chart).....II-4
Market Issues and Trends.....II-4
Plunging Prices of Digital TV.....II-4
Escalating DTV sales.....II-4
Demand for Wider DTVs.....II-4
1$150
   Projection TV Drives DTV Market.....II-5
Flat-Panel TV Attracts Larger Consumer Base.....II-5
In-Home Theatre Systems Erode Demand for Hi-Fi systems.....II-5
New Audio System for Home Theaters.....II-5
Competitive Landscape.....II-5
1$150
   Table 4: US Market for HTiB (2004-2006): Percentage Share Breakdown of Volume Sales by Major Players- Sony, Bose, RCA (Thomson), Kenwood, Panasonic and Others (includes corresponding Graph/Chart).....II-6

Table 5: Canadian Market for Consumer Electronics (2004 & 2005): Breakdown of Volume Sales by Category- DVD Players, Color TV, VCRs, HTiB Systems, Camcorders, Rear Projection TV, Combination TV and Flat Panel TV (LCD & Plasma) (in ‘000 Units) (includes corresponding Graph/Chart).....II-6
Displays Market.....II-6
1$150
   Table 6: Global TV Shipments (2003 & 2004): Breakdown of 27-Inches and Larger Units by Type - CRT TV, Front Projection, LCD TV, Plasma TV, RP – CRT and RP – Micro (In ‘000 Units).....II-7

Table 7: US Market for Home Display (2003 & 2004): Breakdown of Volume Shipments by Type - Analog Direct View, Digital Direct View, CRT RPTV, Plasma TV, Digital LCD TV (In Units) (includes corresponding Graph/Chart).....II-7
1$150
   Table 8: Consumer Preferences for Future TV Purchases (2004 E) .....II-8
Increasing Number of Households Prefer Home Theater Systems.....II-8
Table 9: Home Theater Penetration in the US (2001-2005) (includes corresponding Graph/Chart).....II-8
Convenience: A Major Factor.....II-8
1$150
   HTiB: Dominating the Digital Living Room.....II-9
Replacement of Old Products with New Ones Fuel Sales Growth.....II-9
Korean Electronics Giants to Focus on Home Theatre Market.....II-9
1$80
  3. Consumer Behavior.....II-102 $160  
   Buyer Behavior for Audio Systems.....II-10
Table 10: Home Theater Consumers by Age Group: (2005 E) (In %) (includes corresponding Graph/Chart).....II-10
Factors Influencing the HTiB Market.....II-10
Types of Home-Theater Consumers.....II-10
First-Time Buyers.....II-10
1$150
   DIY.....II-11
Old Component Owners.....II-11
1$80
  4. Market/Product Trends.....II-125 $340  
   Universal Players: An Extension of DVD Players.....II-12
Popular Models of Universal Players/HTiB Systems.....II-12
Decreasing Prices Increase Sales.....II-12
1$80
   Table 11: World HTiB Market (2002-2004): Percentage Breakdown of Volume Sales by Type of DVD Device (includes corresponding Graph/Chart).....II-13
Trend Towards Networked/ Converged Audio Products.....II-13
New Feature Packed Systems to Lead HTiB Market.....II-13
1$150
   HTiBs Move Towards Increased Simplicity.....II-14
DVD Recording Comes to HTiBs.....II-14
1$80
   Table 12: World DVD Recorder Unit Shipments: (2003-2006) (In thousand units) (includes corresponding Graph/Chart).....II-15
Newer Surround Sound Options Coming to the Fore.....II-15
Home Theatre Systems to go Wireless.....II-15
1$150
   Problem Facing Wireless Components.....II-16
1$80
  5. Product Overview.....II-179 $540  
   Home-Theater-In-A-Box: An Introduction.....II-17
Components of a Home-Theater-In-A-Box.....II-17
Audio/Video Source (DVD-Audio/Video player, SACD player, LD player, VCR).....II-17
1$80
   Table 13: US Market for DVD Players (2004-2006): Percentage Share Breakdown of Revenues by Distribution Channel –Discount Retailer, Mass Merchandiser, Specialty Store, Direct Sales and Independent Retailer (includes corresponding Graph/Chart).....II-18
DVD Formats.....II-18
DVD-5.....II-18
DVD-10.....II-18
DVD-9.....II-18
DVD-18.....II-18
1$150
   Table 14: World Home and Portable DVD -Audio Players Market (2003-2006) (Sales in ‘000 units) (includes corresponding Graph/Chart).....II-19
AV Receiver/Tuner/Amplifier.....II-19
Table 15: World Market for Home and Portable DVD-Audio Players: (2004-2006) (Units in ‘000) (includes corresponding Graph/Chart).....II-19
Surround Speaker System.....II-19
1$150
   Displays: A Major Component of Home Theaters.....II-20
An Overview of the Various Display Technologies.....II-20
CRTs (Cathode Ray Tube).....II-20
Rear Projection TVs.....II-20
1$80
   Plasma Panels.....II-21
LCD Screens.....II-21
LCD Projectors (Home Theater).....II-21
Audio/Video Receiver Acts as Control Center.....II-21
1$80
   Multiple Speakers Impart Rich, Room-Filling Sound.....II-22
Conversion of Old Entertainment Components into a Home-Theater.....II-22
Room Type and Size is not a Limiting Factor for Home Theater Sound.....II-22
HTiB Vs. Separates.....II-22
1$80
   An Overview of Surround Sound Technologies/Formats.....II-23
Dolby Pro Logic.....II-23
Dolby Pro Logic II.....II-23
1$80
   Dolby Pro Logic IIx.....II-24
Dolby Digital.....II-24
Dolby Digital EX.....II-24
DTS.....II-24
DTS NEO 6.....II-24
DTS-ES.....II-24
THX.....II-24
1$80
   THX Surround EX.....II-25
1$80
  6. Distribution Channels.....II-261 $80  
   Specialty Stores.....II-26
Department Stores, Discount Stores or Catalog Showrooms.....II-26
Manufacturers To Gain Direct Access To Consumers Through Internet
  Distribution.....II-26
Traditional Retailer Services Continue to Play Crucial Role.....II-26
1$80
  7. Select Information on Other Markets.....II-273 $325  
   Japan.....II-27
Western Europe.....II-27
Table 16: Home Theater Penetration in Western Europe:(2002-2005) (includes corresponding Graph/Chart).....II-27
Italian Home Theater Market.....II-27
Home Entertainment finds Favor in Households.....II-27
1$150
   Table 17: Penetration and Installed Base of DVD Players in Italy: (2003-2005) (In Thousand Units) (includes corresponding Graph/Chart).....II-28
Price Differentials in Italian Video Market – A Perspective in the Recent
  Past.....II-28
Table 18: Price Differentials of Various Video Sources in Italy: 2000-2002 (In Euros) – DVD Player, DVD Combination, DVD Recorder, VCR.....II-28

Table 19: Italian Market for Home Theater Products (2002-2004): Breakdown of Volume Sales by Type -DVD Players Only, DVD Combination (VHS+DVD,) DVD Recorders and Home Theatre Systems (In Thousands Units) (includes corresponding Graph/Chart).....II-28
1$150
   Asia Pacific.....II-29
Taiwan.....II-29
Home Theater Market in Taiwan.....II-29
Table 20: Home Theater Products Demand in Taiwan:(2003 & 2004) .....II-29
South Korea.....II-29
South Korean Home Theater Market.....II-29
1$150
  8. Product Innovations/Introductions.....II-308 $540  
   CY Signature Unveils a Range of High-End Home Theater Solutions.....II-30
AMX Corporation Launches Advanced Audio/Video Entertainment Systems.....II-30
Creative Technology to Introduce Home Theater Connect DTS-610.....II-30
Samsung Unveils HT-AS601 and HT-AS600 HTiB Systems.....II-30
1$80
   LG Electronics Introduces MyHomNet, a New Digital Home Theatre.....II-31
Matsushita Electric Unveils SC-HT03 2.1-channel system.....II-31
Denon Ltd Introduces 2.1-channel D-M51DVS.....II-31
Pioneer Corp Launches 5.1-channel HTZ-323DV System.....II-31
Hitachi Rolls Out Home-1, an Entry Level Projector for Home Theatre.....II-31
Epson Designs Epson Home 10, a Home Theater Projector.....II-31
Philips to Release a MX-6000i DVD home theater system and Streamium TV.....II-31
1$80
   Niro1.com to Unveil Niro System 400.....II-32
Matsushita Electric Introduces SC-HT03 2.1- Channel System.....II-32
Denon to Launch 2.1-Channel D-M51DVS.....II-32
Samsung to Expand HTiB Range.....II-32
Samsung India Launches Wireless Home Theater-in-a-Box.....II-32
1$80
   Samsung’s eXpandable Home Theater.....II-33
JVC Launches HTiB with DVD Recorder.....II-33
Product Innovations/Introductions in the Recent Past.....II-33
Sony Unveils the DVD Dream System Range.....II-33
Altec Lansing Unveils Powered Audio System.....II-33
1$80
   Onkyo Launches the Stress Buster.....II-34
Denon introduces the 2-Speaker, 5-Channel HTiB.....II-34
Samsung Introduces New ‘Advanced Home Theater’.....II-34
Philips Launches HTiB with DVD Recorder.....II-34
1$80
   Pioneer to Launch HTiBs with Universal Players.....II-35
Philips Develops Nexperia.....II-35
HTiBs with Multiple Functions.....II-35
Panasonic Enhances HTiB Lineup.....II-35
Pioneer to Unveil High-Performance AV Multi-Channel Amplifier.....II-35
1$80
   Sharp Launches Two New DVD Home Theater Systems in Japan.....II-36
Panasonic Launches HTiBs with DVD-Audio.....II-36
Yamaha to Launch DVD-Audio HTiBs.....II-36
Samsung Launches HTiB Systems.....II-36
1$80
   Motorola Launches the DCP501.....II-37
Tripath and APEX Launch Digital Amplifier based Home Theater System.....II-37
LG Introduces DVD Combi for Home Theater.....II-37
JBL Cinema ProPack 600 Launched.....II-37
1$80
  9. Recent Industry Activity.....II-382 $80  
   SLS International Takes Over Evenstar, Inc......II-38
Home Theater Store Acquires Sounds Like Music Inc.....II-38
Mitsubishi Develops New Technology for Home Theatres.....II-38
Duocom Starts Home Theatre Division.....II-38
1$80
   Industry Activity In The Recent Past.....II-39
Aiwa to Rejuvenate its Image in the US.....II-39
Marantz and DENON Merge to form D&M Holdings.....II-39
1$80
  10. Focus on Select Global Players.....II-406 $480  
   Bose Corp (US).....II-40
D&M Holdings (Japan).....II-40
Hitachi Ltd (Japan).....II-40
1$80
   Kenwood Corporation (Japan).....II-41
Koninklijke Philips Electronics NV (Netherlands).....II-41
1$80
   LG Electronics Inc (South Korea).....II-42
Matsushita Electric Industrial Co Ltd (Japan).....II-42
JVC (Japan).....II-42
1$80
   ONKYO Corp (Japan).....II-43
Pioneer Corporation (Japan).....II-43
Samsung Electronics Co Ltd (South Korea).....II-43
Sanyo Electric Co Ltd (Japan).....II-43
1$80
   Sharp Corp. (Japan).....II-44
Sony Corporation (Japan).....II-44
1$80
   Aiwa Co Ltd (Japan).....II-45
Yamaha Corporation (Japan).....II-45
1$80
III. COMPETITIVE LANDSCAPE267$995
  
Total Companies Profiled: 43 (including Divisions/Subsidiaries - 64)

Region/Country                 Players

The United States                  31
Japan                              16
Europe                              6
     France                         1
     Germany                        1
     Italy                          1
     Rest of Europe                 3
Asia-Pacific (Excluding Japan)     11
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Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

© Copyrights 2008, Global Industry Analysts, Inc., USA.