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GREETING CARDS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Greeting Cards in Million Units and US$ Million by the following occasions: Seasonal Cards (Christmas/New Year, Valentine's Day, & Others), Everyday Cards (Birthday, Anniversary, & Others), and Other Cards. However, the US and Canadian markets for Greeting Cards have been analyzed by the following additional segments - Seasonal Cards (Mother’s Day, Easter, Father’s Day), Everyday Cards (Get Well/Feel Better, Friendship/Encouragement, Sympathy), Other Cards. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2007 through 2015. A seven-year historic analysis is also provided for these markets. The report profiles 284 companies including many key and niche players such as American Greetings Corporation, Archies Limited, Avanti Press, Inc., ABC Cards, Budget Greeting Cards Ltd., Carlton Cards Ltd., Clinton Cards PLC, Current, Inc., Hallmark Cards Australia Limited, International Greetings PLC, ITC Packaging & Printing Business Division, John Sands, Papyrus, Simon Elvin Ltd., UNICEF, Vintage Cards and Creations Pvt. Ltd., and William Arthur. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-2784
Price : $4500
Companies : 284
Pages : 477
Date : October 2010
Market Data Tables : 172

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 TABLE OF CONTENTS

  GREETING CARDS (Complete Report) Pages : 477   | $4500
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......13 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2
Data Interpretation & Reporting Level.......2
  
   Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
  2. MARKET SNAPSHOTS........5   
   Market Snapshots........5
1$100
  3. OUTLOOK........63 $295  
   Futuristics: Evolving Trends........6
ATM - A Retailing Medium! - A Peek into What the Future Holds........6
1$100
   Worldwide Market Analysis........7
In Unit Terms........7
Analysis by Region........7
Analysis by Product Segment........7
In Value Terms........7
Analysis by Region........7
1$100
   Analysis by Product Segment........8
1$100
  4. INDUSTRY OVERVIEW........94 $295  
   “A Sketch of Industry Scenario”........9
A Holistic Scan of the Greeting Cards Market........9
1$100
   Terrorist Threats & the Menace of War: How Has it Enlivened the Practice of Sending
  Cards?........10
Demographics/Lifestyles & Cards: Drawing a Parallel........10
1$100
   Companies Fight to Remain Relevant Amidst Shifting Demographics........11
A Psychographic Profile of Customer Groups........11
Factors Boosting Sales........11
1$100
   Growth Drivers (On a Scale of 1-10)........12
1$100
  5. MARKET TRENDS........1310 $950  
   Impact of Global Recession on Greeting Cards Industry........13
Traditional Greetings Cards vs. Electronic Greetings Cards........13
1$100
   Handmade Cards- A Growing Trend........14
Sound Cards Creating Waves in Card Market........14
Demand for Corporate Greeting Cards on the Rise........14
Valentine Cards are a Passé, How About an ‘Anti-Valentine’?........14
1$100
   Hilarious Greeting Cards Put the Fun Back into Wishing........15
Greeting Cards Business in Wedding Season........15
Greeting Card Industry is Booming........15
1$100
   New Occasions Pep-up Usage Rates........16
Men Twice as Likely to be Enthralled by E-greeting Cards Than Women........16
Vendors Innovate to Stay Ahead........16
1$100
   Convenience: The Hidden Talisman for Every Successful Marketing Strategy........17
Steep Fall in Calendars Business........17
Emerging Technologies Muscle Growth........17
1$100
   Promotional Programs: A Euphemized Mechanism to Ensnare Customers........18
Heavy Non-Seasonal Discounts........18
High Voltage Promotional Campaigns........18
Environmentalism Has Manufacturers Rummaging Through Eco-friendly Options........18
1$100
   Recycled Paper Greeting Cards: The In Thing........19
Christmas Cards Go Green........19
Greeting Cards Get Hipper........19
Saying Thank You: The Newfound Buzz Word........19
1$100
   Workplace Greetings Attain Commonplace Stature........20
Increased Demand for Cards Among the Blind........20
1$100
   Sympathy Cards - Help Sail Through Difficult Times........21
Innovative Strategies - Order of the Day........21
Supermarkets - A New Haven........21
1$100
   Strategic Perspective........22
Online Greetings Sites Hit the Peak of Valentine Traffic........22
Licensing Agreements: Building Blocks for Improved Sales Turnover........22
1$100
  6. ELECTRONIC GREETING CARDS........23   
   Electronic Greeting Cards Complement the Virtual World........23
Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards?........23
E-greeting Cards Adopt Subscription based Business Model ........23
Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web........23
1$100
   E-greeting Cards Fire Swedish Imagination........24
SMS and Online Greetings Cards: Boon or Bane........24
1$100
  7. GREETING CARDS - FREEZE FRAME........255 $395  
   Expression Through Cards: An Undying Tradition Persevering Through Time........25
What Makes a Greeting Card a Valued & Thoughtful Gift?........25
History of Greeting Cards: A Peek Into Its Intriguing Origin I........25
1$100
   Popular Christmas Cards: Trick Cards........26
Types of Trick Cards........26
Legendary Artists: Documenting Creativity Through the Ages........26
John Calcott Horsley (1817-1903)........26
1$100
   Louis Prang (1824 -1909): Father of the American Christmas Card........27
Esther Allen Howland (1828-1904): An Emblematic Trendsetter Ensconced in Time........27
George C. Whitney (1842-1915): Renowned for Valentine Verses........27
Kate Greenaway (1846-1901): Pioneering Card Designer of the Victorian Era........27
1$100
   Ellen H. Clapsaddle (1865-1934): A Great Artist........28
Joyce C. Hall (1891-1982): Creator of Famous Hallmark Company........28
George Burkhardt: Propagator of Noble Causes........28
Greeting Cards in the 21st Century........28
Internet as a Medium to Celebrate & Socialize: A Boon to E-Greetings Cards........28
1$100
   The Fiasco of the Much Touted Online Valentine Messages........29
1$100
  8. OCCASIONS, CELEBRATIONS & HOLIDAYS: AN EVOLUTION SCAN........306 $495  
   Valentine’s Day Cards - Evolution Through Decades: 1920s-2000s........30
Facts about Valentine’s Day Cards........30
1$100
   Trends........311$100
   Father’s Day & Mother’s Day: A Tribute to Parenthood........32
Father’s Day........32
Trends........32
Mother’s Day........32
1$100
   Trends........33
Halloweens Day: A Spooky Homage to Immortality........33
Christmas/New Year: There’s Money in Festivities........33
Christmas........33
1$100
   New Year's Eve/Day........34
Chinese New Year........34
Easter, Three Kings Day & Thanksgiving Day: Milking Cash from Religious Events........34
Easter........34
Three Kings Day........34
1$100
   Thanksgiving........35
Passover........35
Weddings: A Season for Cash Registers to Chime with the Wedding Bells........35
Anniversaries: Celebrating Milestones in Camaraderie........35
Birthdays: The World’s Best-Loved Reason to Celebrate........35
1$100
  9. DISTRIBUTION CHANNELS........362 $395  
   Direct Retail Outlets........361$100
   Retail Greeting Card Sales Through Traditional Distribution Outlets........37
Table 1: US Greeting Cards Market (2005 & 2006): Percentage Breakdown of Value Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food, Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart)........37
Indirect Retail Outlet........37
Online/Virtual Retailing........37
1$350
  10. PRODUCT OVERVIEW........384 $395  
   Greeting Cards - A Definition........38
Types of Greeting Cards........38
Standard Greeting Cards........38
Photo Greeting Cards........38
Musical Greeting Cards........38
Electronic Greeting Cards........38
1$100
   Postcards........39
Business Greeting Cards........39
New Styles........39
Disposable Feature........39
Additional Features........39
1$100
   Prospects........40
C.A.R.D System: Endorsing the Tradition of Offering Business Cards........40
Advantages of the C.A.R.D. System........40
Applications of the Card System........40
1$100
   Kids’ Greeting Cards........41
UNICEF Greeting Cards........41
1$100
  11. COMPETITIVE CLIMATE........425 $395  
   Hallmark & AG: A Competitive Profile of the Two Battle Scarred Warhorses........421$100
   Who Wields the Leadership Scepter?........43
What Makes Hallmark a Hallmark in the Cards Arena?........43
1$100
   American Greeting’s Recipe for Online Success........44
Hallmark & AG: Insights Into Ploys & Strategies Adopted by the Antagonists........44
1$100
   The Tussle in the E-Greeting Arena........45
2$200
  12. PRODUCT INTRODUCTIONS/INNOVATIONS........4711 $950  
   Auromère Launches New Calendars and Flower Greeting Cards........47
Hallmark Cards Unveils Webcam Greetings........47
Hallmark Launches Small Gifts & Cards........47
Card Connection to Introduce Novel Greeting Card Designs........47
1$100
   Pandigital Launches Digital Photo Greeting Card Line........48
The Gallery Collection Expands Greeting Cards Suite........48
Mogreet and AG Interactive Launch Mobile Greeting Service........48
Cardstore.com Unveils Valentine's Day Kids Cards........48
1$100
   CardRaven Launches New Application for Greeting Cards........49
American Greetings and Target Introduce New Greeting Card........49
American Greetings Unveils Greeting Cards with CDs........49
Hallmark Launches New Range of Disney Greeting Cards........49
Cardstore.com Rolls Out New Card Range........49
1$100
   Hallmark.com Provides Customized Holiday Cards........50
American Greetings to Unveil Presidential & Vice Presidential Holiday Cards........50
Cardstore.com Introduces Mosaic Card Collection........50
Cardstore.com Rolls out Collection of New Year Cards........50
Animoto® Unveils Online Holiday Video Greeting Cards........50
1$100
   Forever Cards Introduces New Online Greeting Card Service........51
GiftCards.com Introduces Customized Greeting Cards........51
Zazzle Commences On-Demand Production System........51
Hallmark Business Expression Introduces New Collection of Business Greeting
  Cards........51
1$100
   Amazon.com Unveils Newer Styles of Greeting Card........52
O+D Collection Available on Cardstore.com........52
American Greetings Introduces Romantic Greetings........52
American Greetings Launches Humor Cards........52
Hallmark Launches New Christmas Collection........52
1$100
   Hallmark Launches Digital Greeting Cards........53
Hallmark Business Expressions Introduces Charity Collection........53
Hallmark Gold Crown® Outlets Offer Environment- Friendly Greeting Cards........53
Hallmark Cards Offers User- Made Cards........53
Hallmark Cards to Unveil Cards with Songs of Faith Hill........53
1$100
   Hallmark Cards Launches Recordable Greeting Cards with Music........54
Straight Talk In Launches New Birthday Card Range........54
PEPhoto and eSolutions Group Enter into Joint Venture........54
myPhotopipe.com and Portal Launch Program for Photo Greeting Cards........54
Hallmark Unveils Same-Sex Wedding Greeting Cards........54
123Greetings.com Rolls Out 123Greetings Cards for Orkut and Bebo.com Users........54
1$100
   123Greetings.com Launches Two Features on Facebook's Ecard Application........55
123Greetings Launches Countdown Widget for MySpace Users ........55
Hallmark Business Expressions Rolls Out Green Business Holiday Greeting Cards........55
Order of St. Nick Launches New Gothic Christmas Card Series........55
Order of St. Nick Launches ‘Atheist Christmas Cards'........55
1$100
   Holidays and Season's Greetings Cards Launches Greeting Cards with Kition
  Music........56
Photobox Rolls Out Online Greeting Cards for Sikh and Hindu Communities........56
PCMBPLUS Technologies Launches papam.in........56
Belltech Systems Unveils Greeting Card Designer 5.3.2........56
Order of St. Nick Launches Christmas Cards for Gays and Lesbians........56
1$100
   thestepcardcollection® Rolls Out Greeting Cards Specific to Stepfamilies........57
papam.in Unveils Handmade 3-D Greeting Cards........57
IndiaCardsGallery.com Launches Web Portal for Paper Greeting Cards........57
PhotoBox Rolls Out ‘Greetings by PhotoBox'........57
My Good Greetings Unveils Mygoodgreetings.com........57
Hallmark Rolls Out Mother's Day Greeting Cards........57
1$100
  13. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST-A PERSPECTIVE BUILDER......585 $395  
   Cellyspace Introduces Web-Based Mobile Greeting Card Creator........58
American Greetings’ eCard Division Releases Paper Photo Cards........58
IdeaEdge Introduces Online Greeting Cards And Gift Cards For American Idol
  Fans........58
Shutterfly Releases New Line of Holiday Cards........58
Gallery Collection Introduces Line of Business Thanksgiving Cards........58
1$100
   Hallmark Unveils New Line of Holiday Business Card........59
American Greetings Launches Mobile E-Card........59
Running Rhino Launches New Series of Cards........59
Hallmark Launches New Series of Cards........59
Artist and Yolande Letshou Launches New Fashion Merchandise........59
1$100
   Spectrum Launches SpinCard Greeting Cards........60
Digital Inbox Launches Online Video Greeting Cards........60
Here You Go Launches Free e-Cards........60
American Greetings Brings Back Holly Hobbie Character........60
American Greetings Introduces ‘Patchwork of Love’ Online Program........60
1$100
   ITC Releases ‘Expressions Regalia’ Collection of Cards........61
UNICEF Launches New Eid Al Fitr Cards........61
Clinton Cards Releases Gay Greeting Cards........61
Pointe Five Releases New Line of Greeting Cards for Inmates........61
Nihon Hallmark Introduces New Designs........61
1$100
   Noel Leeming and Bond & Bond Launches New Plastic Gift Cards........62
Kien Vang Exhibits Newly Released Greeting Cards........62
Realeyes3D Launches ‘Chinese New Year’ Edition of w-Greetings™........62
Traffix Officially Launches EZ-Greets™........62
Art Strings Releases Music Greeting Cards........62
Up With Paper Introduces New 3D Cards........62
1$100
  14. RECENT INDUSTRY ACTIVITY........635 $395  
   Charterhouse Capital Partners to Acquire Card Factory........63
NBC Universal Extends Partnership with Hallmark Cards........63
American Greetings and HDgreetings Collaborate to Introduce Animated and Personalized
  Valentine's Day Cards........63
Marks & Spencer Collaborates with PNI Digital Media........63
1$100
   Arroweye Solutions Takes Over CardintheBox........64
Papyrus Acquires American Greetings Retail Operations........64
myPhotopipe.com and Proven Direct Enter into Partnership........64
Smilebox Acquires Preclick........64
Marvel Entertainment and Hallmark Sign Licensing Agreement........64
1$100
   American Greetings to Acquire Recycled Paper Greetings........65
Arroweye Solutions Updates Gift and Greeting Card Program by Amazon.com........65
American Greetings Acquires PhotoWorks........65
Card Connection Partners with UK Greetings........65
1$100
   American Greetings Enters into Partnership with MGM Consumer Products........66
UK Greetings Purchases Card Connection........66
Marian Health Purchases Lawson Falle Publishing........66
Roscoe Establishes Rose Dust Cards........66
PhotoChannel Networks and Hallmark Cards Enter into Agreement........66
1$100
   Burger King and Andrew McMeel Publishing Sign Licensing Agreement........67
CR Gibson Purchases iota........67
ProfitPoint Purchases New Market Solutions........67
Paper House Group Purchases Greetings Card Unit of The Medici Society........67
Hallmark Cards Creates Official 2008 Presidential Holiday Card........67
1$100
  15. CORPORATE ACTIVITY IN RECENT PAST- A PERSPECTIVE BUILDER........688 $595  
   PhotoWorks Forms Partnership With Grandparents.Com........68
Coinstar Partners With Clinton Cards To Add Gift Card Program........68
American Greetings Enters Into A Deal With Muhammad Ali........68
Riverdale Publishing Receives £ 1 Million Towards Business Expansion Program........68
PhotoChannel To Support Costco USA........68
Nickelodeon Forms Licensing Agreement With Shutterfly........68
1$100
   American Greetings Enters Into Partnership With Comedy Central........69
American Greetings To Market Prepaid Products of Other Retailers........69
Gallery Collection to Use Agri-Based Inks........69
Archies Opens New Brand Store........69
American Greetings Properties Expands Relationship With Fox Home Entertainment........69
1$100
   American Greetings Announces Closure of Mississippi Unit........70
New Breed Logistics Receives Contract from Hallmark........70
Shutterfly Enhances Manufacturing Operations........70
Carlton Cards and Comedian Ellen DeGeneres Collaborate........70
Cartoon Network Joins Hands with Hallmark........70
1$100
   Riverdale Acquires UK Card Publishing........71
Alan Fort Acquires Greeting Card Group........71
Flying Brands Purchases Greeting Direct to Boost Product Portfolio........71
Marian Health Greeting Cards Takes over Renaissance Greeting Cards........71
1$100
   Designer Greetings Acquires Cardsmart Chain of Retail Stores........72
4Kids Entertainment Enters into Licensing Agreement with American Greetings........72
Ebony Magazine Ties up with American Greetings........72
Winn-Dixie Rewrites Contract with Hallmark Cards........72
Warner Bros. Extends Partnership with Hallmark Cards........72
1$100
   Factory Card & Party Outlet Enters into a Joint Alliance with Premier
  Greetings........73
BrandMuscle in a Contract with Hallmark........73
Touchpoint Upgrades Cardstore.com........73
Dicksons Gifts Acquires Lawson Falle Publishing........73
1$100
   UNICEF Collaborates with Hallmark........74
American Greetings Takes Over European Manufacturer of Gift-Wrappers........74
International Greetings Acquires Anker International........74
ITC Enters Into Agreement With SOS Children’s Village Of India........74
1$100
   Advent Acquires Stake in Herlitz........75
FCPO Entered into an Agreement with Paramount Cards........75
International Greetings Shifts Production Facility........75
BrandMuscle in a Contract with Hallmark........75
Touchpoint Upgrades Cardstore.com........75
1$100
  16. FOCUS ON SELECT PLAYERS........767 $595  
   American Greetings Corporation (US)........76
Archies Limited (India)........76
1$100
   Avanti Press Inc. (US)........77
ABC Cards (Australia)........77
Budget Greeting Cards Ltd (UK)........77
Carlton Cards Ltd. (UK)........77
1$100
   Clinton Cards Plc. (UK)........78
Current Inc. (US)........78
Card Connection Limited (UK)........78
1$100
   Child Rights and You (India)........79
Factory Card & Party Outlet Corp. (US)........79
Hallmark Cards, Inc. (US)........79
1$100
   Hallmark Cards Australia Limited (Australia)........80
International Greetings Plc (UK)........80
ITC Packaging & Printing Business Division (India)........80
1$100
   John Sands (Australia & New Zealand)........81
Papyrus (US)........81
Simon Elvin Ltd. (UK)........81
1$100
   UNICEF (US)........82
Vintage Cards and Creations Pvt. Ltd. (India)........82
William Arthur (US)........82
1$100
  17. GLOBAL MARKET PERSPECTIVE........83   
   Table 2: World Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........831$350
   Table 3: World Historic Review for Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........841$350
   Table 4: World 11-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........851$350
   Table 5: World Recent Past, Current & Future Analysis for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........861$350
   Table 6: World Recent Past, Current & Future Analysis for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........871$350
   Table 7: World Historic Review for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........881$350
   Table 8: World Historic Review for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........891$350
   Table 9: World 11-Year Perspective for Seasonal Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........901$350
   Table 10: World 11-Year Perspective for Seasonal Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Christmas/New Year, Valentine’s Day and Others Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........911$350
   Table 11: World Recent Past, Current & Future Analysis for Christmas/New Year Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........921$350
   Table 12: World Historic Review for Christmas/New Year Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) ,Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........931$350
   Table 13: World 11-Year Perspective for Christmas/New Year Greeting Cards by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........941$350
   Table 14: World Recent Past, Current & Future Analysis for Valentine’s Day Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........951$350
   Table 15: World Historic Review for Valentine’s Day Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan,) Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........961$350
   Table 16: World 11-Year Perspective for Valentine’s Day Greeting Cards by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........971$350
   Table 17: World Recent Past, Current & Future Analysis for Other Seasonal Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........981$350
   Table 18: World Historic Review for Other Seasonal Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........991$350
   Table 19: World 11-Year Perspective for Other Seasonal Cards by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1001$350
   Table 20: World Recent Past, Current & Future Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1011$350
   Table 21: World Recent Past, Current & Future Analysis for Everyday Greeting Cards by Occasion – Birthday, Anniversary, and Others Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1021$350
   Table 22: World Historic Review for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1031$350
   Table 23: World Historic Review for Everyday Greeting Cards by Occasion – Birthday, Anniversary, and Others Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1041$350
   Table 24: World 11-Year Perspective for Everyday Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1051$350
   Table 25: World 11-Year Perspective for Everyday Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Birthday, Anniversary, and Others Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1061$350
   Table 26: World Recent Past, Current & Future Analysis for Birthday Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1071$350
   Table 27: World Historic Review for Birthday Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1081$350
   Table 28: World 11-Year Perspective for Birthday Greeting Cards by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1091$350
   Table 29: World Recent Past, Current & Future Analysis for Anniversary Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1101$350
   Table 30: World Historic Review for Anniversary Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1111$350
   Table 31: World 11-Year Perspective for Anniversary Greeting Cards by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1121$350
   Table 32: World Recent Past, Current & Future Analysis for Other Everyday Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1131$350
   Table 33: World Historic Review for Other Everyday Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1141$350
   Table 34: World 11-Year Perspective for Other Everyday Cards by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1151$350
   Table 35: World Recent Past, Current & Future Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1161$350
   Table 36: World Historic Review for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1171$350
   Table 37: World 11-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1181$350
   Table 38: World Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1191$350
   Table 39: World Historic Review for Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1201$350
   Table 40: World 11-Year Perspective for Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1211$350
   Table 41: World Recent Past, Current & Future Analysis for Seasonal Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1221$350
   Table 42: World Recent Past, Current & Future Analysis for Seasonal Greeting Cards by Occasion – Christmas/New Year, Valentine’s Day and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1231$350
   Table 43: World Historic Review for Seasonal Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East &Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1241$350
   Table 44: World Historic Review for Seasonal Greeting Cards by Occasion – Christmas/New Year, Valentine’s Day and Others Markets Independently Analyzed With Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1251$350
   Table 45: World 11-Year Perspective for Seasonal Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1261$350
   Table 46: World 11-Year Perspective for Seasonal Greeting Cards by Occasion – Percentage Breakdown of Value Sales for Christmas/New Year, Valentine’s Day and Others Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1271$350
   Table 47: World Recent Past, Current & Future Analysis for Christmas/New Year Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1281$350
   Table 48: World Historic Review for Christmas/New Year Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1291$350
   Table 49: World 11-Year Perspective for Christmas/New Year Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1301$350
   Table 50: World Recent Past, Current & Future Analysis Valentine’s Day Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1311$350
   Table 51: World Historic Review for Valentine’s Day Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1321$350
   Table 52: World 11-Year Perspective for Valentine’s Day Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1331$350
   Table 53: World Recent Past, Current & Future Analysis for Other Seasonal Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1341$350
   Table 54: World Historic Review for Other Seasonal Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1351$350
   Table 55: World 11-Year Perspective for Other Seasonal Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1361$350
   Table 56: World Recent Past, Current & Future Analysis for Everyday Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1371$350
   Table 57: World Recent Past, Current & Future Analysis for Everyday Greeting Cards by Occasion – Birthday, Anniversary, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1381$350
   Table 58: World Recent Past, Current & Future Analysis for Everyday Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1391$350
   Table 59: World Historic Review for Everyday Greeting Cards by Occasion – Birthday, Anniversary, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1401$350
   Table 60: World 11-Year Perspective for Everyday Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1411$350
   Table 61: World 11-Year Perspective for Everyday Greeting Cards by Occasion – Percentage Breakdown of Value Sales for Birthday, Anniversary, and Others Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1421$350
   Table 62: World Recent Past, Current & Future Analysis for Birthday Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1431$350
   Table 63: World Historic Review for Birthday Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1441$350
   Table 64: World 11-Year Perspective for Birthday Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1451$350
   Table 65: World Recent Past, Current & Future Analysis for Anniversary Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1461$350
   Table 66: World Historic Review for Anniversary Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1471$350
   Table 67: World 11-Year Perspective for Anniversary Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1481$350
   Table 68: World Recent Past, Current & Future Analysis for Other Everyday Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1491$350
   Table 69: World Historic Review for Other Everyday Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1501$350
   Table 70: World 11-Year Perspective for Other Everyday Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1511$350
   Table 71: World Recent Past, Current & Future Analysis for Other Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1521$350
   Table 72: World Recent Past, Current & Future Analysis for Other Greeting Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1531$350
   Table 73: World 11-Year Perspective for Other Greeting Cards by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........154
1$350
  18. THE UNITED STATES........15519 $3450  
   A. Market Analysis........155
Market Overview........155
Demographics........155
Current & Future Analysis........155
In Unit Terms........155
1$100
   In Value Terms........156
Distribution Channels........156
Table 74: US Greeting Cards Market (2005 & 2006): Percentage Breakdown of Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food, Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart)........156
1$350
   A Peek into Niche Markets........157
Religious Cards........157
Inspirational Cards........157
1$100
   Major Trends........158
Tit-Bits........158
Greeting Cards Market Withstands Recession........158
1$100
   Innovation Spurs Growth in the US Greeting Card Market........159
E-Greetings Pickup in this Holiday Season........159
Table 75: Leading Players in the US Greeting Card and Other Publishing Market (2008 & 2009): Percentage Breakdown of Value Sales for Hallmark Cards Inc., American Greetings Corporation, MeadWestvaco Corporation, and Others (includes corresponding Graph/Chart)........159
1$350
   Table 76: US Market for E-Greeting Cards (2008): Percentage Share Breakdown of Adults Sending Online Greeting Cards by Generation (includes corresponding Graph/Chart)........160

Table 77: US Market for E-Greeting Cards (2005): Percentage Share Breakdown of Total Online Spends by Payment Model - Subscription and Single Purchases........160

Table 78: Greeting Cards Market in the US (2003): Percentage Share Breakdown of Consumers Preferring Paper based Cards, Electronic Cards, and Both (Paper + Electronic) (includes corresponding Graph/Chart)........160
1$350
   Listing of Top Sites for Sending E-Greeting Cards........161
Greeting Card Suppliers Look for Diversification........161
Sales of Cards for “Everyday Situations” Outstrip “Occasion-Specific
  Cards”........161
Holiday Greeting Cards go Online........161
Greeting Card Companies Cash-In On America’s Ethnic & Demographic
  Diversity........161
1$100
   Paper Cards: Continues to be the Most Popular Form of Greeting........162
Cards Mirror Ethnic Diversity........162
Cards for Younger Generation........162
1$100
   Cards for Pets - A Rising Concept........163
Emerging Cards........163
American Consumer - Keeping Retailers on their Toes........163
1$100
   Shift in Consumer Focus........164
Social Media- A Big Threat to the Greetings Card Market........164
Greeting Cards Find their Way to Customers........164
Leading Companies Co-operate with Drug Stores........164
1$100
   Women Dominate the Market........165
Table 79: Growth Rates of Women Card Purchasers: 2000-2008........165
Hispanics: America’s Fastest Growing Ethnic Group........165
Greeting Cards - A Lucrative Segment of Stationary & Social Expression
  Products........165
1$350
   Table 80: US Market for Social Expression (2005 & 2006): Percentage Breakdown of Volume Sales through Chain Drug Stores by Category - Greeting Cards; Gift-wrap, Ribbons, Bows; and Party Supplies (includes corresponding Graph/Chart)........166
Card Introductions - Reflections of Innovations and Changes........166
Distribution Concepts........166
Greeting Cards Acquiring More Shelf Space in Supermarkets........166
1$350
   Strategies Applied to Capture a Larger Customer Group........167
The Role of Card Costs........167
A Peek into Recent Past........167
1$100
   B. Market Analytics........168
Table 81: US Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........168
1$350
   Table 82: US Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1691$350
   Table 83: US 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1701$350
   Table 84: US Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1711$350
   Table 85: US Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1721$350
   Table 86: US 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........173
1$350
  19. CANADA........1747 $1950  
   A. Market Analysis........174
Current & Future Analysis........174
In Unit Terms........174
In Value Terms........174
Nominal Influence of eCards........174
1$100
   B. Market Analytics........175
Table 87: Canadian Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........175
1$350
   Table 88: Canadian Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1761$350
   Table 89: Canadian 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards)) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1771$350
   Table 90: Canadian Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy & Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1781$350
   Table 91: Canadian Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1791$350
   Table 92: Canadian 11-Year Perspective for Greeting Card by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........180
1$350
  20. JAPAN........1817 $1950  
   A. Market Analysis........181
Current & Future Analysis........181
In Unit Terms........181
In Value Terms........181
Market Trends........181
1$100
   B. Market Analytics........182
Table 93: Japanese Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........182
1$350
   Table 94: Japanese Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006(includes corresponding Graph/Chart)........1831$350
   Table 95: Japanese 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1841$350
   Table 96: Japanese Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1851$350
   Table 97: Japanese Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006(includes corresponding Graph/Chart)........1861$350
   Table 98: Japanese 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........187
1$350
  21. EUROPE........18813 $2950  
   A. Market Analysis........188
Current & Future Analysis........188
In Unit Terms........188
By Region........188
By Product Segment........188
In Value Terms........188
By Region........188
1$100
   By Product Segment........189
B. Market Analytics........189
Table 99: European Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........189
1$350
   Table 100: European Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........1901$350
   Table 101: European Historic Review for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1911$350
   Table 102: European Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........1921$350
   Table 103: European 11-Year Perspective for Greeting Cards by Geographic Region – Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1931$350
   Table 104: European 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1941$350
   Table 105: European Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1951$350
   Table 106: European Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........1961$350
   Table 107: European Historic Review for Greeting Cards by Geographic Region - France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1971$350
   Table 108: European Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........1981$350
   Table 109: European 11-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, UK, Italy, Spain, Russia, and Rest of European Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........1991$350
   Table 110: European 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........200
1$350
  21a. FRANCE........2017 $1950  
   A. Market Analysis........201
Current & Future Analysis........201
In Unit Terms........201
In Value Terms........201
1$100
   B. Market Analytics........202
Table 111: French Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........202
1$350
   Table 112: French Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2031$350
   Table 113: French 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2041$350
   Table 114: French Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2051$350
   Table 115: French Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2061$350
   Table 116: French 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........207
1$350
  21b. GERMANY........2087 $1995  
   A. Market Analysis........208
Current & Future Analysis........208
In Unit Terms........208
In Value Terms........208
Demographics........208
Table 117: Greeting Cards Market (2006): Percentage Breakdown of Value & Unit Sales by Gender - Women & Men........208
1$350
   Distribution Scenario........209
Table 118: German Greeting Cards Market (2006): Percentage Breakdown of unit Sales by Distribution Outlet - Stationary Stores, Supermarkets, Department Stores, Discounter, and Other Outlets (includes corresponding Graph/Chart)........209
B. Market Analytics........209
Table 119: German Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........209
1$350
   Table 120: German Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2101$350
   Table 121: German 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2111$350
   Table 122: German Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2121$350
   Table 123: German Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2131$350
   Table 124: German 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........214
1$350
  21c. ITALY........2157 $1950  
   A. Market Analysis........215
Current & Future Analysis........215
In Unit Terms........215
In Value Terms........215
1$100
   B. Market Analytics........216
Table 125: Italian Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........216
1$350
   Table 126: Italian Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2171$350
   Table 127: Italian 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2181$350
   Table 128: Italian Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2191$350
   Table 129: Italian Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2201$350
   Table 130: Italian 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005 2010 & 2015 (includes corresponding Graph/Chart)........221
1$350
  21d. THE UNITED KINGDOM........22211 $1995  
   A. Market Analysis........222
Current & Future Analysis........222
In Unit Terms........222
In Value Terms........222
Demographics and Social Factors........222
1$100
   Trade Scenario........223
Significant Market Trends........223
Greeting Cards Market: Overview........223
Impact of Recession........223
1$100
   2009- The Year of Acquisitions and Mergers........224
Traditional Card Sales Plunge in the Wake of E-Greetings........224
Launch Pad of the Commercial Brands........224
1$100
   Distribution Mode........225
The UK Greeting Cards Market: Opportunities & Threats........225
A Sneak Peek into Recent Past........225
Was Not An Easy Prey to the Slowdown........225
1$100
   Englishmen Not So Mawkish Over Romance........2261$100
   B. Market Analytics........227
Table 131: UK Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........227
1$350
   Table 132: UK Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2281$350
   Table 133: UK 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2291$350
   Table 134: UK Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2301$350
   Table 135: UK Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2311$350
   Table 136: UK 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........232
1$350
  21e. SPAIN........2337 $1950  
   A. Market Analysis........233
Current & Future Analysis........233
In Unit Terms........233
In Value Terms........233
1$100
   B. Market Analytics........234
Table 137: Spanish Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and the Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........234
1$350
   Table 138: Spanish Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2351$350
   Table 139: Spanish 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2361$350
   Table 140: Spanish Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2371$350
   Table 141: Spanish Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2381$350
   Table 142: Spanish 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........239
1$350
  21f. RUSSIA........2407 $1950  
   A. Market Analysis........240
Current & Future Analysis........240
In Unit Terms........240
In Value Terms........240
1$100
   B. Market Analytics........241
Table 143: Russian Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........241
1$350
   Table 144: Russian Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2421$350
   Table 145: Russian 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2431$350
   Table 146: Russian Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2441$350
   Table 147: Russian Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2451$350
   Table 148: Russian 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........246
1$350
  21g. REST OF EUROPE........2477 $1950  
   A. Market Analysis........247
Current & Future Analysis........247
In Unit Terms........247
In Value Terms........247
Christmas Card Still Popular in Dutch........247
1$100
   B. Market Analytics........248
Table 149: Rest of Europe Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........248
1$350
   Table 150: Rest of Europe Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2491$350
   Table 151: Rest of Europe 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2501$350
   Table 152: Rest of Europe Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2511$350
   Table 153: Rest of Europe Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2521$350
   Table 154: Rest of Europe 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........253
1$350
  22. ASIA-PACIFIC........25410 $1995  
   A. Market Analysis........254
Current & Future Analysis........254
In Unit Terms........254
In Value Terms........254
An Overview of Select Markets........254
Australia........254
1$100
   India........255
Recession Bothers Smaller Greeting Cards Makers........255
Indian Greeting Cards Industry: A Glance An Overview........255
1$100
   Demographics........256
Increasing Demand from Middle Class........256
Competitive Perspective........256
New Zealand........256
Singapore........256
Hong Kong........256
1$100
   Thailand........257
Glance at Thailand’s Greeting Card Market........257
1$100
   B. Market Analytics........258
Table 155: Asia-Pacific Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........258
1$350
   Table 156: Asia-Pacific Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2591$350
   Table 157: Asia-Pacific 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2601$350
   Table 158: Asia-Pacific Recent Past, Current & Future Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2611$350
   Table 159: Asia-Pacific Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2621$350
   Table 160: Asia-Pacific 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........263
1$350
  23. THE MIDDLE EAST & AFRICA........2647 $1950  
   A. Market Analysis........264
Current & Future Analysis........264
In Unit Terms........264
In Value Terms........264
1$100
   B. Market Analytics........265
Table 161: Middle East & African Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........265
1$350
   Table 162: Middle East & African Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2661$350
   Table 163: Middle East & African 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2671$350
   Table 164: Middle East & African Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2681$350
   Table 165: Middle East & African Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2691$350
   Table 166: Middle East & African 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2005, 2010 & 2015 (includes corresponding Graph/Chart)........270
1$350
  24. LATIN AMERICA........2717 $1450  
   A. Market Analysis........271
Current & Future Analysis........271
In Unit Terms........271
In Value Terms........271
1$100
   B. Market Analytics........272
Table 167: Latin American Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2007 through 2015 (includes corresponding Graph/Chart)........272
1$350
   Table 168: Latin American Historic Review for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2006 (includes corresponding Graph/Chart)........2731$350
   Table 169: Latin American 11-Year Perspective for Greeting Cards by Occasion – Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards); Everyday Cards (Birthday, Anniversary, and Other Everyday Cards); and Other Cards Markets Independently Analyzed for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........2741$350
   Table 170: Latin American Recent Past, Current & Future Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)........2751$350
   Table 171: Latin American Historic Review for Greeting Cards by Occasion - Seasonal Cards (Christmas/ New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)........2761$350
   Table 172: Latin American 11-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart)........2771$350
COMPETITION 180$995
  
Total Companies Profiled: 284 (including Divisions/Subsidiaries - 292)

Region/Country                 Players


The United States                174   
Canada                             8
Japan                              1
Europe                            82
     France                        3
     Germany                       6
     The United Kingdom           40
     Italy                         5
     Spain                         2
     Rest of Europe               26
Asia-Pacific (Excluding Japan)    24
Latin America                      1
Africa                             1
Middle East                        1
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