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  GREETING CARDS
A Global Strategic Business Report

This report analyzes the worldwide markets for Greeting Cards in Millions of Units. The major product segments analyzed are Seasonal Cards (Christmas/New Year, Valentine's Day, & Others), Everyday Cards (Birthday, Anniversary, & Others), and Other Cards. However, the US and Canadian markets for Greeting Cards have been analyzed by the following additional segments Seasonal Cards (Mother’s Day, Easter, Father’s Day), Everyday Cards (Get Well/Feel Better, Friendship/Encouragement, Sympathy), Other Cards. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual forecasts are provided for each region and product segment for the period of 2000 through 2015. The report profiles 284 companies including many key and niche players worldwide such as American Greetings Corporation, Archies Greetings and Gifts Ltd., Avanti Press, Inc., Carlton Cards Ltd., Clinton Cards PLC, Current, Inc., Factory Card & Party Outlet Corp., Hallmark Cards, Inc., International Greetings PLC, ITC Packaging & Printing Business Division, John Sands, Marcel Schurman, Simon Elvin Ltd., UNICEF, and Vintage Cards and Creations Pvt., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2784  PAGES:    449
PRICE:    $3950  DATE:       March 2008
COMPANIES:  284  MARKET DATA TABLES:   189
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  GREETING CARDS (Complete Report) Pages : 449   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS3$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3  
II. EXECUTIVE SUMMARY115$2150
  1. Market Snapshots.....II-11 $100  
   Market Snapshots.....II-1
1$100
  2. Outlook.....II-23 $300  
   Futuristics: Evolving Trends in 2006-2007 & Beyond.....II-2
ATM - A Retailing Medium! - A Peek into What the Future Holds.....II-2
1$100
   Worldwide Market Analysis.....II-3
Analysis by Region.....II-3
1$100
   Analysis by Product Segment.....II-4
Analysis by Occasion.....II-4
1$100
  3. Industry Overview.....II-53 $300  
   “A Sketch of Present Industry Scenario”.....II-5
A Holistic Scan of the Greeting Cards Market.....II-5
1$100
   Terrorist Threats & the Menace of War: How Has it Enlivened the Practice of Sending
  Cards?.....II-6
Demographics/Lifestyles & Cards: Drawing a Parallel.....II-6
1$100
   Companies Fight to Remain Relevant Amidst Shifting Demographics .....II-7
A Psychographic Profile of Customer Groups.....II-7
Factors Boosting Sales .....II-7
Growth Drivers (On a Scale of 1-10).....II-7
1$100
  4. Market Trends.....II-88 $800  
   Traditional Greetings Cards vs. Electronic Greetings Cards.....II-8
Valentine Cards are a Passe, How About an ‘Anti-Valentine’?.....II-8
Hilarious Greeting Cards Put the Fun Back into Wishing.....II-8
Greeting Cards Business in Wedding Season.....II-8
1$100
   Greeting Card Industry is Booming.....II-9
New Occasions Pep-up Usage Rates.....II-9
Men Twice as Likely to be Enthralled by E-greeting Cards Than Women.....II-9
1$100
   Vendors Innovate to Stay Ahead.....II-10
Convenience: The Hidden Talisman for Every Successful Marketing Strategy.....II-10
1$100
   Steep Fall in Calendars Business.....II-11
Emerging Technologies Muscle Growth.....II-11
Promotional Programs: A Euphemized Mechanism to Ensnare Customers.....II-11
Heavy Non-Seasonal Discounts.....II-11
1$100
   High Voltage Promotional Campaigns.....II-12
Environmentalism Has Manufacturers Rummaging Through Eco-friendly Options.....II-12
Recycled Paper Greeting Cards: The In Thing.....II-12
Christmas Cards Go Green.....II-12
Greeting Cards Get Hipper.....II-12
1$100
   Saying Thank You: The Newfound Buzz Word.....II-13
Workplace Greetings Attain Commonplace Stature.....II-13
Increased Demand for Cards Among the Blind.....II-13
1$100
   Sympathy Cards - Help Sail Through Difficult Times.....II-14
Innovative Strategies - Order of the Day.....II-14
Supermarkets - A New Haven.....II-14
1$100
   Strategic Perspective.....II-15
Online Greetings Sites Hit the Peak of Valentine Traffic.....II-15
Licensing Agreements: Building Blocks for Improved Sales Turnover.....II-15
1$100
  5. Electronic Greeting Cards.....II-162 $200  
   Electronic Greeting Cards Complement the Virtual World.....II-16
Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards?.....II-16
E-greeting Cards Adopt Subscription based Business Model .....II-16
Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web.....II-16
1$100
   E-greeting Cards Fire Swedish Imagination.....II-17
SMS and Online Greeting Cards: Boon or Bane.....II-17
1$100
  6. Greeting Cards - Freeze Frame.....II-184 $400  
   Expression Through Cards: An Undying Tradition Persevering Through Time.....II-18
What Makes a Greeting Card a Valued & Thoughtful Gift?.....II-18
History of Greeting Cards: A Peek Into Its Intriguing Origin I.....I-18
1$100
   Popular Christmas Cards: Trick Cards.....II-19
Types of Trick Cards.....II-19
Legendary Artists: Documenting Creativity Through the Ages.....II-19
John Calcott Horsley (1817-1903).....II-19
Louis Prang (1824-1909): Father of the American Christmas Card.....II-19
1$100
   Esther Allen Howland (1828-1904): An Emblematic Trendsetter Ensconced in Time.....II-20
George C. Whitney (1842-1915): Renowned for Valentine Verses.....II-20
Kate Greenaway (1846-1901): Pioneering Card Designer of the Victorian Era.....II-20
Ellen H. Clapsaddle (1865-1934): A Great Artist.....II-20
Joyce C. Hall (1891-1982): Creator of Famous Hallmark Company.....II-20
George Burkhardt: Propagator of Noble Causes.....II-20
1$100
   Greeting Cards in the 21st Century.....II-21
Internet as a Medium to Celebrate & Socialize: A Boon to E-Greetings Cards.....II-21
The Fiasco of the Much Touted Online Valentine Messages.....II-21
1$100
  7. Occasions, Celebrations & Holidays: An Evolution Scan.....II-226 $600  
   Valentine’s Day Cards - Evolution Through Decades: 1920s-2000s.....II-221$100
   Facts about Valentine’s Day Cards.....II-23
Present Trends.....II-23
1$100
   Father’s Day & Mother’s Day: A Tribute to Parenthood.....II-24
Father’s Day.....II-24
Trends.....II-24
Mother’s Day.....II-24
Trends.....II-24
1$100
   Halloweens Day: A Spooky Homage to Immortality.....II-25
Christmas/New Year: There’s Money in Festivities.....II-25
Christmas.....II-25
New Year's Eve/Day.....II-25
1$100
   Chinese New Year.....II-26
Easter, Three Kings Day & Thanksgiving Day: Milking Cash from Religious Events.....II-26
Easter .....II-26
Three Kings Day.....II-26
Thanksgiving.....II-26
Passover.....II-26
Weddings: A Season for Cash Registers to Chime with the Wedding Bells.....II-26
1$100
   Anniversaries: Celebrating Milestones in Camaraderie.....II-27
Birthdays: The World’s Best-Loved Reason to Celebrate.....II-27
1$100
  8. Distribution Channels.....II-282 $300  
   Direct Retail Outlets.....II-28
Retail Greeting Card Sales Through Traditional Distribution Outlets.....II-28
Table 1: US Greeting Cards Market (2005 & 2006): Percentage Breakdown of Value Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food, Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart).....II-28
1$300
   Indirect Retail Outlet.....II-29
Online/Virtual Retailing.....II-29
1$100
  9. Product Overview.....II-303 $300  
   Greeting Cards - A Definition.....II-30
Business Greeting Cards.....II-30
New Styles.....II-30
Disposable Feature.....II-30
Additional Features.....II-30
1$100
   Prospects.....II-31
C.A.R.D System: Endorsing the Tradition of Offering Business Cards.....II-31
Advantages of the C.A.R.D. System.....II-31
Applications of the Card System.....II-31
Kids’ Greeting Cards.....II-31
1$100
   UNICEF Greeting Cards.....II-32
1$100
  10. Competitive Climate.....II-334 $400  
   Hallmark & AG: A Competitive Profile of the Two Battle Scarred Warhorses.....II-331$100
   Who Wields the Leadership Scepter?.....II-34
What Makes Hallmark a Hallmark in the Cards Arena?.....II-34
1$100
   American Greetings’ Recipe for Online Success.....II-35
Hallmark & AG: Insights Into Ploys & Strategies Adopted by the Antagonists.....II-35
1$100
   The Tussle in the E-Greeting Arena .....II-36
1$100
  11. Product Innovations/Introductions.....II-375 $500  
   Cellyspace Introduces Web-Based Mobile Greeting Card Creator.....II-37
American Greetings’ eCard Division Releases Paper Photo Cards.....II-37
IdeaEdge Introduces Online Greeting Cards And Gift Cards For American Idol
  Fans.....II-37
Shutterfly Releases New Line of Holiday Cards.....II-37
Gallery Collection Introduces Line of Business Thanksgiving Cards.....II-37
Hallmark Unveils New Line of Holiday Business Card.....II-37
1$100
   American Greetings Launches Mobile E-Card.....II-38
Running Rhino Launches New Series of Cards.....II-38
Hallmark Launches New Series of Cards.....II-38
Artist and Yolande Letshou Launches New Fashion Merchandise.....II-38
Spectrum Launches SpinCard Greeting Cards.....II-38
Digital Inbox Launches Online Video Greeting Cards.....II-38
1$100
   Here You Go Launches Free e-Cards.....II-39
American Greetings Brings Back Holly Hobbie Character.....II-39
American Greetings Introduces ‘Patchwork of Love’ Online Program.....II-39
ITC Releases ‘Expressions Regalia’ Collection of Cards.....II-39
UNICEF Launches New Eid Al Fitr Cards.....II-39
1$100
   Clinton Cards Releases Gay Greeting Cards.....II-40
Pointe Five Releases New Line of Greeting Cards for Inmates.....II-40
Nihon Hallmark Introduces New Designs.....II-40
Noel Leeming and Bond & Bond Launches New Plastic Gift Cards.....II-40
Kien Vang Exhibits Newly Released Greeting Cards.....II-40
Realeyes3D Launches ‘Chinese New Year’ Edition of w-Greetings™.....II-40
Traffix Officially Launches EZ-Greets™.....II-40
1$100
   Art Strings Releases Music Greeting Cards.....II-41
Up With Paper Introduces New 3D Cards.....II-41
Prayas Introduces Greeting Cards for Diverse Occasions.....II-41
Cardthartic Introduces Passages Pet Condolences Cards.....II-41
Meditation Art Introduces Meditation Greeting Cards.....II-41
ITC Unveils New Christmas, New Year Greeting Cards.....II-41
Archies Introduces Paid E-card Services.....II-41
HelpAge India Unveils New Greeting Cards.....II-41
1$100
  12. Recent Industry Activity.....II-428 $800  
   PhotoWorks Forms Partnership With Grandparents.Com.....II-42
Coinstar Partners With Clinton Cards To Add Gift Card Program.....II-42
American Greetings Enters Into A Deal With Muhammad Ali.....II-42
American Greetings To Acquire PhotoWorks.....II-42
Riverdale Publishing Receives £ 1 Million Towards Business Expansion Program.....II-42
PhotoChannel To Support Costco USA.....II-42
1$100
   Nickelodeon Forms Licensing Agreement With Shutterfly.....II-43
American Greetings Enters Into Partnership With Comedy Central.....II-43
American Greetings To Market Prepaid Products of Other Retailers.....II-43
Gallery Collection to Use Agri-Based Inks.....II-43
Archies Opens New Brand Store.....II-43
American Greetings Properties Expands Relationship With Fox Home Entertainment.....II-43
1$100
   American Greetings Announces Closure of Mississippi Unit.....II-44
Archies To Launch 250 Stores By 2010.....II-44
New Breed Logistics Receives Contract from Hallmark.....II-44
Shutterfly Enhances Manufacturing Operations.....II-44
Carlton Cards and Comedian Ellen DeGeneres Collaborate.....II-44
Cartoon Network Joins Hands with Hallmark.....II-44
1$100
   Riverdale Acquires UK Card Publishing.....II-45
Alan Fort Acquires Greeting Card Group.....II-45
Flying Brands Purchases Greeting Direct to Boost Product Portfolio.....II-45
Marian Health Greeting Cards Takes over Renaissance Greeting Cards.....II-45
Designer Greetings Acquires Cardsmart Chain of Retail Stores.....II-45
1$100
   4Kids Entertainment Enters into Licensing Agreement with American Greetings.....II-46
Ebony Magazine Ties up with American Greetings.....II-46
Winn-Dixie Rewrites Contract with Hallmark Cards.....II-46
Warner Bros. Extends Partnership with Hallmark Cards.....II-46
Factory Card & Party Outlet Enters into a Joint Alliance with Premier
  Greetings.....II-46
1$100
   BrandMuscle in a Contract with Hallmark.....II-47
Touchpoint Upgrades Cardstore.com.....II-47
Dicksons Gifts Acquires Lawson Falle Publishing.....II-47
UNICEF Collaborates with Hallmark.....II-47
1$100
   American Greetings Takes Over European Manufacturer of Gift-Wrappers.....II-48
International Greetings Acquires Anker International.....II-48
ITC Enters Into Agreement With SOS Children’s Village Of India.....II-48
Advent Acquires Stake in Herlitz.....II-48
FCPO Entered into an Agreement with Paramount Cards.....II-48
International Greetings Shifts Production Facility.....II-48
BrandMuscle in a Contract with Hallmark.....II-48
1$100
   Touchpoint Upgrades Cardstore.com.....II-49
1$100
  13. Focus on Select Players.....II-505 $500  
   American Greetings Corporation (USA).....II-50
Archies Greetings and Gifts Ltd (India).....II-50
Avanti Press, Inc. (USA).....II-50
1$100
   Carlton Cards Ltd. (UK).....II-51
Clinton Cards PLC (UK).....II-51
Current Inc. (USA).....II-51
1$100
   Factory Card & Party Outlet Corp. (US).....II-52
Hallmark Cards, Inc. (USA).....II-52
International Greetings Plc (UK).....II-52
1$100
   ITC Packaging & Printing Business Division (India).....II-53
John Sands (Australia & New Zealand).....II-53
Marcel Schurman (USA).....II-53
1$100
   Simon Elvin Ltd. (UK).....II-54
UNICEF (US).....II-54
Vintage Cards and Creations Pvt. Ltd. (India).....II-54
1$100
  14. Global Market Perspective.....II-55   
   Table 2: World Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa And Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-551$300
   Table 3: World Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-561$300
   Table 4: World Long-term Projections for Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-571$300
   Table 5: World Long-term Projections for Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-581$300
   Table 6: World 10-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-59

Table 7: World 10-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-59
1$300
   Table 8: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-601$300
   Table 9: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-611$300
   Table 10: World Long-term Projections for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-621$300
   Table 11: World Long-term Projections for Seasonal Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-631$300
   Table 12: World 10-Year Perspective for Seasonal Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-64

Table 13: World 10-Year Perspective for Seasonal Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe,Asia- Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003,2007 & 2012 (includes corresponding Graph/Chart).....II-64
1$300
   Table 14: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-651$300
   Table 15: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-661$300
   Table 16: World Long-term Projections for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-671$300
   Table 17: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-681$300
   Table 18: World 10-Year Perspective for Everyday Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-69

Table 19: World 10-Year Perspective for Everyday Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-69
1$300
   Table 20: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-701$300
   Table 21: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-711$300
   Table 22: World Long-term Projections for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-721$300
   Table 23: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa & Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-731$300
   Table 24: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-74

Table 25: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-74
1$300
   Table 26: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-75

Table 27: World Recent Past, Current & Future Market Analysis for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-75
1$300
   Table 28: World Long-term Projections for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-76

Table 29: World Long-term Projections for Seasonal Greeting Cards by Occasion - Christmas/New Year, Valentine’s Day and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-76
1$300
   Table 30: World 10-Year Perspective for Seasonal Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for - Christmas/New Year, Valentine’s Day and Other Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-77

Table 31: World 10-Year Perspective for Seasonal Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Christmas/New Year, Valentine’s Day and Other Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-77
1$300
   Table 32: World Recent Past, Current & Future Market Analysis for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe,Asia- Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-781$300
   Table 33: World Recent Past, Current & Future Market Analysis for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-791$300
   Table 34: World Long-term Projections for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-801$300
   Table 35: World Long-term Projections for Christmas/New Year Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-811$300
   Table 36: World 10-Year Perspective for Christmas/New Year Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-82

Table 37: World 10-Year Perspective for Christmas/New Year Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-82
1$300
   Table 38: World Recent Past, Current & Future Market Analysis for Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-831$300
   Table 39: World Recent Past, Current & Future Market Analysis Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-841$300
   Table 40: World Long-term Projections for Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-851$300
   Table 41: World Long-term Projections Valentine’s Day Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-861$300
   Table 42: World 10-Year Perspective for Valentine’s Day Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-87

Table 43: World 10-Year Perspective for Valentine’s Day Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-87
1$300
   Table 44: World Recent Past, Current & Future Market Analysis for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-881$300
   Table 45: World Recent Past, Current & Future Market Analysis for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-891$300
   Table 46: World Long-term Projections for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-901$300
   Table 47: World Long-term Projections for Other Seasonal Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-911$300
   Table 48: World 10-Year Perspective for Other Seasonal Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-92

Table 49: World 10-Year Perspective for Other Seasonal Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-92
1$300
   Table 50: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-93

Table 51: World Recent Past, Current & Future Market Analysis for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-93
1$300
   Table 52: World Long-term Projections for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-94

Table 53: World Long-term Projections for Everyday Greeting Cards by Occasion - Birthday, Anniversary, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-94
1$300
   Table 54: World 10-Year Perspective for Everyday Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Birthday, Anniversary, and Other Markets for Years 2003, 2007 & 2015 (includes corresponding Graph/Chart).....II-95

Table 55: World 10-Year Perspective for Everyday Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Birthday, Anniversary, and Other Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-95
1$300
   Table 56: World Recent Past, Current & Future Market Analysis for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-961$300
   Table 57: World Recent Past, Current & Future Market Analysis for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-971$300
   Table 58: World Long-term Projections for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-981$300
   Table 59: World Long-term Projections for Anniversary Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-991$300
   Table 60: World 10-Year Perspective for Anniversary Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-100

Table 61: World 10-Year Perspective for Anniversary Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012.....II-100
1$300
   Table 62: World Recent Past, Current & Future Market Analysis for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1011$300
   Table 63: World Recent Past, Current & Future Market Analysis for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1021$300
   Table 64: World Long-term Projections for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1031$300
   Table 65: World Long-term Projections for Birthday Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1041$300
   Table 66: World 10-Year Perspective for Birthday Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-105

Table 67: World 10-Year Perspective for Birthday Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-105
1$300
   Table 68: World Recent Past, Current & Future Market Analysis for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales sFigures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1061$300
   Table 69: World Recent Past, Current & Future Market Analysis for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1071$300
   Table 70: World Long-term Projections for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1081$300
   Table 71: World Long-term Projections for Other Everyday Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1091$300
   Table 72: World 10-Year Perspective for Other Everyday Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-110

Table 73: World 10-Year Perspective for Other Everyday Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-110
1$300
   Table 74: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1111$300
   Table 75: World Recent Past, Current & Future Market Analysis for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-1121$300
   Table 76: World Long-term Projections for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1131$300
   Table 77: World Long-term Projections for Other Greeting Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1141$300
   Table 78: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-115

Table 79: World 10-Year Perspective for Other Greeting Cards by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-115
1$300
III. MARKET133$1950
  1. The United States.....III-126 $1425  
   A. Market Analysis.....III-1
Market Overview.....III-1
Demographics.....III-1
A Current & Future Analysis.....III-1
By Product Segment.....III-1
1$75
   By Occasion.....III-2
Distribution Channels.....III-2
Table 80: US Greeting Cards Market (2005 & 2006): Percentage Breakdown of Sales by Distribution Outlet - Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food, Discount Party Stores, Dollar Stores and Others (includes corresponding Graph/Chart).....III-2
1$150
   A Peek into Niche Markets.....III-3
Religious Cards.....III-3
Inspirational Cards.....III-3
1$75
   Major Trends.....III-4
E-Greetings Pickup in this Holiday Season.....III-4
Greeting Card Suppliers Look for Diversification.....III-4
Sales of Cards for “Everyday Situations” Outstrip “Occasion-Specific Cards”.....III-4
Greeting Card Companies Cash-In On America’s Ethnic & Demographic Diversity.....III-4
1$75
   Paper Cards: Continues to be the Most Popular Form of Greeting.....III-5
Cards Mirror Ethnic Diversity.....III-5
Cards for Younger Generation.....III-5
Emerging Cards.....III-5
American Consumer - Keeping Retailers on their Toes.....III-5
1$75
   Shift in Consumer Focus.....III-6
Greeting Cards Find their Way to Customers.....III-6
Leading Companies Co-operate with Drug Stores.....III-6
Women Dominate the Market.....III-6
Table 81: Growth Rates of Women Card Purchasers: 2000-2007.....III-6
1$150
   Hispanics: America’s Fastest Growing Ethnic Group.....III-7
Greeting Cards - A Lucrative Segment of Stationary & Social Expression
  Products.....III-7
Table 82: US Market for Social Expression (2005 & 2006): Percentage Breakdown of Volume Sales through Chain Drug Stores by Category - Greeting Cards; Gift-wrap, Ribbons, Bows; and Party Supplies (includes corresponding Graph/Chart).....III-7
1$150
   Card Introductions - Reflections of Innovations and Changes.....III-8
Distribution Concepts.....III-8
Greeting Cards Acquiring More Shelf Space in Supermarkets.....III-8
Strategies Applied to Capture a Larger CustomerGroup.....III-8
The Role of Card Costs.....III-8
1$75
   A Peek into Recent Past.....III-9
Product Innovations/Introductions.....III-9
4$150
   Recent Industry Activity.....III-135$175
   Key Players.....III-18
American Greetings Corporation.....III-18
1$75
   Avanti Press Inc......III-19
Current Inc......III-19
Factory Card & Party Outlet Corp......III-19
1$75
   Hallmark Cards, Inc......III-20
Marcel Schurman.....III-20
UNICEF.....III-20
1$75
   William Arthur.....III-21
B. Market Analytics.....III-21
Table 83: US Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-21
1$150
   Table 84: US Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion – Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards),Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-221$150
   Table 85: US Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-231$150
   Table 86: US Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-241$150
   Table 87: US 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-251$150
   Table 88: US 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-26
1$150
  2. Canada.....III-278 $825  
   A. Market Analysis.....III-27
A Current & Future Analysis.....III-27
By Product Segment.....III-27
By Occasion.....III-27
Nominal Influence of eCards.....III-27
1$75
   Strategic Corporate Developments.....III-281$75
   B. Market Analytics.....III-29
Table 89: Canadian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-29
1$150
   Table 90: Canadian Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy & Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-301$150
   Table 91: Canadian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-311$150
   Table 92: Canadian Long-term Projections for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-321$150
   Table 93: Canadian 10-Year Perspective for Greeting Cards by Occasion - Percentage Breakdown of Unit Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards)) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-331$150
   Table 94: Canadian 10-Year Perspective for Greeting Card by Occasion - Percentage Breakdown of Value Sales for Seasonal Cards (Christmas/New Year, Valentine’s Day, Mother’s Day, Easter, Father’s Day and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy and Other Everyday Cards) and Other Card Markets Independently Analyzed for 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-34
1$150
  3. Japan.....III-357 $750  
   A. Market Analysis.....III-35
A Current & Future Analysis.....III-35
By Product Segment.....III-35
By Occasion.....III-35
Market Trends.....III-35
1$75
   B. Market Analytics.....III-36
Table 95: Japanese Recent Past, Current & Future Market Analysis for Greeting Cards by Occasion - Seasonal Cards (Christmas/New Year, Valentine’s Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-36
1$150
   Table 96: Japanese Recent Past, Current & Future Market Analysi