Green Tea (MCP-6048) - Global Industry Analysts, Inc.

Research Abstract

This report analyzes the worldwide markets for Green Tea in Thousand Tons. The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period 2006 through 2015. The report profiles 154 companies including many key and niche players worldwide such as AMORE Pacific Corp., Associated British Foods LLC., Celestial Seasonings, DSM Nutritional Products, Ferolito, Vultaggio & Sons, Arizona Beverage Company, Finlays Beverages Ltd., Frontier Natural Products Co-Op., Hambleden Herbs, Honest Tea, Inc., ITO EN, Kirin Beverage Corp., Nestle S.A., Northern Tea Merchants Ltd., Numi Organic Tea, Oishi Group Plc. Oregon Chai Inc., PG Tips, Pukka Herbs Ltd. , Qi Teas (Herbal Health Ltd.), R Twinings & Co Ltd., Ringtons, St James's Teas, Suntory Holdings Limited, Taylors of Harrogate Ltd., Tetley GB Ltd., The Coca-Cola Company, The Kent Tea & Trading Company, The Republic Of Tea, The Stash Tea Company, Uncle Lee’s Tea, Inc., Uni-President Enterprises Corp., and Yogi Tea. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code :	MCP-6048
Price :	$3950
Companies :	154

Pages :	406
Date :	February 2010
Market Data Tables :	128

Complimentary Report Insights:

Request a Complimentary Copy of the Study’s Key Findings, Drivers, Trends, Program Sources, and Methodology.

GREEN TEA (Complete Report)

Pages : 406

$3950

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

$100

Study Reliability and Reporting Limitations.....I-1

Disclaimers.....I-2

Data Interpretation & Reporting Level.....I-2

Quantitative Techniques & Analytics.....I-3

Product Definitions and Scope of Study.....I-3

II. EXECUTIVE SUMMARY

$2250

1. INDUSTRY OVERVIEW.....II-1

$600

Growing Health Awareness Drives Green Tea Market.....II-1

Market Estimates and Forecasts.....II-1

Major Green Tea Producing Countries.....II-1

$100

Table 1: Global Green Tea Production by Major Countries (2006) - China, Japan, Indonesia, Vietnam, and Others (includes corresponding Graph/Chart).....II-2

Table 2: Global Green Tea Production by Major Countries (2006): Percentage Share Breakdown for China, Japan, Indonesia, Vietnam, and Others (includes corresponding Graph/Chart).....II-2

Exports and Imports.....II-2

$300

Table 3: Global Green Tea Exports by Major Countries (2006) in Thousand Tons: China, Vietnam, Indonesia, and Japan (includes corresponding Graph/Chart).....II-3

Green Tea Extract Market.....II-3

$300

2. GLOBAL TEA MARKET.....II-4

$300

Table 4: Global Tea Production by Region (2008): Production Volume in Million Tons for China, India, Kenya, Sri Lanka, Vietnam, and Others (includes corresponding Graph/Chart).....II-4

Table 5: Global Tea Production by Region (2008): Percentage Share Breakdown for China, India, Kenya, Sri Lanka, Vietnam, and Others (includes corresponding Graph/Chart).....II-4

$300

3. PRODUCT OVERVIEW.....II-5

$500

Green Tea – A Prelude.....II-5

Antioxidant Properties of Green Tea.....II-5

Vitamin and Mineral Content of Green Tea.....II-5

$100

Preparing Green Tea.....II-6

$100

Green Tea Benefits.....II-7

Research Studies.....II-7

$100

FDA’s Stand on Green Tea Benefits.....II-8

Green Tea- The Negative Side.....II-8

Caffeine Related Side Effects.....II-8

$100

Interactions of Green Tea with Other Medications.....II-9

$100

4. RECENT INDUSTRY ACTIVITY.....II-10

$200

Coke/Nestle Joint Venture to Add Disclosure to the Packaging of Enviga.....II-10

Suntory Forays into US Green Tea Market with Nestle.....II-10

Hapugastenne Plantations to Enter Into a Joint Venture.....II-10

Duncans to Reintroduce and Launch New Products.....II-10

Tata Tea to Expand Across China and Far-East.....II-10

$100

Tata Tea Inks Agreement with Zhejiang Tea Import & Export.....II-11

Coca-Cola to Acquire Dogadan Tea Company.....II-11

Tata Tea and Zhejiang Tea to Form a Joint Venture in China.....II-11

Tata Tea and ZOTD Forms Joint Venture.....II-11

Kirin Beverage and Osotspa Enters Into Joint Venture.....II-11

$100

5. PRODUCT LAUNCHES.....II-12

$500

Kemin to Introduce Blend of Green Tea and Rosemary Extracts.....II-12

Pepsi-Lipton Tea Partnership Introduces First Sparkling Green Tea.....II-12

Twinings Introduces Two New Green Tea Flavors.....II-12

$100

Blue California Introduces EGCG Green Tea Extract.....II-13

Eiro Research Launches Eiro Energy.....II-13

Sun Shower Launches New Line of Organic Super Blends.....II-13

Explorer's Bounty Tribal Tea Introduces New Varieties of Organic Teas.....II-13

$100

Nescafe Launches New Greenblend.....II-14

Taiyo Europe Unveils New Series of Highly Functional Green Tea Products.....II-14

PepsiCola Launches Lipton 9.....II-14

Honest Tea Launches New Brands.....II-14

$100

Frontier Introduces New Artisan Green Tea Varieties.....II-15

Bigelow Partners with AriZona Beverages.....II-15

Celsius Unveils Green Teas, Raspberry Acai and Peach Mango.....II-15

Xlear Unveils Flavored Gum.....II-15

CCA Industries Unveils Mega-T Plus.....II-15

$100

Fuze Beverage Unveils Flavored Black and Green Tea.....II-16

Celestial Seasonings® Unveils Tropical Grapefruit and Cranberry Pomegranate Green

Tea.....II-16

Sweet Leaf Tea Expands its RTD Portfolio.....II-16

Zhena's Gypsy Tea Launches Pink Superberry Tea.....II-16

Unilever Launches Lipton Fruit & Herbal Infusions Teas.....II-16

Tetley Introduces Unflavored Green Teas.....II-16

$100

Danisco Launches Green Tea Extracts.....II-17

Kirin Extends Ready-To-Drink Line.....II-17

Amson Foods Unveils Green Tea.....II-17

Stash Tea Unveils Green Tea Powders.....II-17

Beverage Partners Unveils Enviga.....II-17

$100

LG and Amore to Extend Share in Green Tea Market.....II-18

Coca-Cola Unveils ShiZen.....II-18

Hansen Beverage Unveils Green Tea Sodas.....II-18

Coca Cola Romania Unveils Nestea-Green Tea.....II-18

$100

6. FOCUS ON SELECT PLAYERS.....II-19

$500

AMORE Pacific Corp. (South Korea).....II-19

Associated British Foods LLC (UK).....II-19

Celestial Seasonings (UK).....II-19

DSM Nutritional Products (Europe).....II-19

Ferolito, Vultaggio & Sons (US).....II-19

$100

Arizona Beverage Company (USA).....II-20

Finlays Beverages Ltd. (UK).....II-20

Frontier Natural Products Co-Op. (USA).....II-20

Hambleden Herbs (UK).....II-20

Honest Tea, Inc. (USA).....II-20

$100

ITO EN (Japan).....II-21

Kirin Beverage Corp. (Japan).....II-21

Nestle S.A. (Switzerland).....II-21

Northern Tea Merchants Ltd (UK).....II-21

Numi Organic Tea (USA).....II-21

$100

Oishi Group Plc. (Thailand).....II-22

Oregon Chai Inc. (USA).....II-22

PG Tips (UK).....II-22

Pukka Herbs Ltd. (UK).....II-22

Qi Teas (Herbal Health Ltd.) (UK).....II-22

R Twinings & Co Ltd. (UK).....II-22

$100

Ringtons (UK).....II-23

St James’s Teas (UK).....II-23

Suntory Holdings Limited (Japan).....II-23

Taylors of Harrogate Ltd. (UK).....II-23

Tetley GB Ltd. (UK).....II-23

$100

The Coca-Cola Company (USA).....II-24

The Kent Tea & Trading Company (UK).....II-24

The Republic Of Tea (USA).....II-24

The Stash Tea Company (USA).....II-24

Uncle Lee’s Tea, Inc. (USA).....II-24

Uni-President Enterprises Corp. (Taiwan).....II-24

$100

Yogi Tea (UK).....II-25

$100

7. GLOBAL MARKET PERSPECTIVE.....II-26

Table 6: World Recent Past, Current & Future Analysis for Green Tea Market by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World - ndependently Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-26

$300

Table 7: World 10-year Perspective for Green Tea Market by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World for 2006, 2009, and 2015 (includes corresponding Graph/Chart).....II-27

$300

III. MARKET

$1950

1. The United States.....III-1

$1450

A. Market Analysis.....III-1

Growing Share of Green Tea in US.....III-1

Table 8: Tea Consumption in the US by Type (2007): Percentage Share Breakdown for Black Tea, Green Tea, and Others (includes corresponding Graph/Chart).....III-1

Exports.....III-1

$150

Table 9: US Green Tea Exports in US$ Million by Category (2007& 2008): Less Than 3 Kg Packs, and More Than 3 Kg.....III-2

Table 10: US Exports of Green Tea in Less than 3 Kg Packs by Destination Countries (2007 and 2008) in US$ Million: Canada, Japan, Mexico, United Kingdom, The Netherlands, Costa Rica, United Arab Emirates, Germany, Turkey, Vietnam, and Others.....III-2

$150

Table 11: US Exports of Green Tea in Less than 3 Kg Packs by Destination Countries (2007 and 2008): Percentage Share Breakdown of Value for Canada, Japan, Mexico, United Kingdom, The Netherlands, Costa Rica, United Arab Emirates, Germany, Turkey, Vietnam, and Others (includes corresponding Graph/Chart).....III-3

$150

Table 12: US Exports of Green Tea in More than 3 Kg Packs by Destination Countries (2007 and 2008) in US$ Thousands: Canada, Italy, Mexico, China, Australia, Taiwan, United Kingdom, Japan, Venezuela, France, and Others (includes corresponding Graph/Chart).....III-4

$150

Table 13: US Exports of Green Tea in More than 3 Kg Packs by Destination Countries (2007 and 2008): Percentage Share Breakdown of Value for Canada, Italy, Mexico, China, Australia, Taiwan, United Kingdom, Japan, Venezuela, France, and Others (includes corresponding Graph/Chart).....III-5

Imports.....III-5

Table 14: US Green Tea Imports in US$ Million by Category (2007 & 2008): Less Than 3 Kg, and More Than 3 Kg.....III-5

$150

Table 15: US Imports of Green Tea in Less than 3 Kg Packs by Countries of Origin (2007& 2008): Value in US$ thousand for Japan, China, Canada, Sri Lanka, Germany, Morocco, United Kingdom, Taiwan, South Korea, India, and Others (includes corresponding Graph/Chart).....III-6

$150

Table 16: US Imports of Green Tea in Less than 3 Kg Packs (2007& 2008): Percentage Value Imports Breakdown by Countries of Origin - Japan, China, Canada, Sri Lanka, Germany, Morocco, United Kingdom, Taiwan, South Korea, India, and Others (includes corresponding Graph/Chart).....III-7

$150

Table 17: US Imports of Green Tea in More than 3 Kg Packs by Countries of Origin (2007&2008): Value in US$ thousand for China, Germany, Japan, India, Taiwan, Brazil, Sri Lanka, Hong Kong, Thailand, United Kingdom, and Others (includes corresponding Graph/Chart).....III-8

$150

Table 18: US Imports of Green Tea in More than 3 Kg Packs by Countries of Origin (2007&2008): Percentage Share Breakdown for China, Germany, Japan, India, Taiwan, Brazil, Sri Lanka, Hong Kong, Thailand, United Kingdom, and Others (includes corresponding Graph/Chart).....III-9

A Glimpse into the US Tea Market.....III-9

Black Tea Looses Share to Other Specialty Teas.....III-9

$150

Table 19: US Tea Market Composition: A Comparison of 2010 with 1999 (includes corresponding Graph/Chart).....III-10

Strategic Corporate Development.....III-10

$150

Product Launches.....III-11

$75

Focus on Select Players.....III-12

$150

B. Market Analytics.....III-14

Table 20: US Recent Past, Current & Future Analysis for Green Tea Market - Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-14

$150

2. Canada.....III-15

$500

A. Market Analysis.....III-15

Imports.....III-15

Table 21: Canadian Imports of Green Tea (More than 3 Kg Packs) by Countries of Origin (2007 & 2008): Percentage Share Breakdown for China, US, Japan, India, Taiwan, Germany, Sri Lanka, Hong Kong, Ethiopia, Argentina, and Other (includes corresponding Graph/Chart)s.....III-15

$150

Exports.....III-16

Table 22: Canadian Exports of Green Tea (More than 3 Kg Packs) by Destination Countries (2007 & 2008) – Percentage Share Breakdown of Value for United States Germany, Hong Kong, United Arab Emirates, United Kingdom, France, Guyana, St.Pierre-Miquelon, Israel, Netherlands, and Others (includes corresponding Graph/Chart).....III-16

$150

Historical Trade Statistics.....III-17

Table 23: Canadian Tea Imports by Type: 2000-2006 (In Thousand Metric Tons) (includes corresponding Graph/Chart).....III-17

Table 24: Growing Share of Green Tea Imports in Canada (includes corresponding Graph/Chart).....III-17

$150

B. Market Analytics.....III-18

Table 25: Canadian Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-18

$150

3. Japan.....III-19

$775

A. Market Analysis.....III-19

Table 26: Green Tea Share in Total Japanese Tea Consumption (includes corresponding Graph/Chart).....III-19

$150

Table 27: Per Capita Consumption of Green Tea Vis-à-vis Oolong and Black Tea (in Grams or Liters) (includes corresponding Graph/Chart).....III-20

Leading Players.....III-20

Table 28: Leading Players in the Japanese Green Tea Market (2003-2007): Market Share Breakdown of Volume Sales for Ito En, Suntory, Coca Cola, Kirin Beverage, Asahi Beverage, and Others (includes corresponding Graph/Chart).....III-20

$150

Green Tea Production.....III-21

Table 29: Japanese Green Tea Production: 1995-2006 (includes corresponding Graph/Chart).....III-21

Green Tea Imports.....III-21

Table 30: Japanese Green Tea Imports in Tons by Category (2001-2005): Green Tea (In containers) and Green tea (In bulk) (includes corresponding Graph/Chart).....III-21

$150

Table 31: Japanese Green Tea Imports in US$ Million by Category (2001-2005): Green tea (In containers) and Green tea (In bulk) (includes corresponding Graph/Chart).....III-22

China Leads the Supply of Green Tea to Japan.....III-22

Table 32: Japanese Green Tea Imports by Countries of Origin (2001-2006): Imports in Metric Tons from China, Vietnam, Brazil, Taiwan, EU, Indonesia, and Others (includes corresponding Graph/Chart).....III-22

$150

Green Tea Exports.....III-23

Table 33: Japanese Green Tea Exports: 2001-2006 (includes corresponding Graph/Chart).....III-23

Green Tea Leads the Ready-to-Drink (RTD) Tea Sector.....III-23

Zhejian Province Registers Longjing Tea.....III-23

$150

Yunnan Offers Financial Support to Chinese Tea Market.....III-24

Strategic Corporate Developments.....III-24

Focus on Key Players.....III-24

$75

B. Market Analytics.....III-25

Table 34: Japanese Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-25

$150

4. Europe.....III-26

$400

A. Market Analysis.....III-26

Green Tea Extracts Market.....III-26

Beverages Top Green Tea Launches in Europe.....III-26

European Imports of Green Tea in the Recent Past.....III-26

Table 35: European Green Tea Imports in € million by Country (2006): France, Germany, UK, Belgium, Italy, The Netherlands, and Others (includes corresponding Graph/Chart).....III-26

$150

Key Player.....III-27

B. Market Analytics.....III-27

Table 36: European Recent Past, Current & Future Analysis for Green Tea Market by Geographic Region – France, Germany, Italy, UK, and Rest of Europe Independently Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-27

$150

Table 37: Europe 10-year Perspective for Green Tea Market by Geographic Region – France, Germany, Italy, UK, and Rest of Europe for 2006, 2009, and 2015 (includes corresponding Graph/Chart).....III-28

$150

4a. FRANCE.....III-29

$150

A. Market Analysis.....III-29

French Green Tea Imports in the Recent Past.....III-29

Table 38: French Green Tea Imports (2006) by Country of Origin: Percentage Share Breakdown of Value for China, Germany, United Kingdom, Belgium, Japan, Morocco, Sri Lanka, and Others (includes corresponding Graph/Chart).....III-29

B. Market Analytics.....III-29

Table 39: French Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-29

$150

4b. GERMANY.....III-30

$300

A. Market Analysis.....III-30

Table 40: Growing Share of Green Tea Vis-à-vis Black Tea in Germany: 2006 and 2007.....III-30

German Green Tea Imports in the Recent Past.....III-30

Table 41: Green Tea Imports in Germany (Value and Volume): 2006.....III-30

Table 42: German Green Tea Imports by Country of Origin (2006): Percentage Share Breakdown of Value for China, Austria, Vietnam, Indonesia, Japan, India, Sri Lanka, and Others (includes corresponding Graph/Chart).....III-30

$150

Tea Market Scenario.....III-31

Black Tea: The Favorite Flavor Among Germans.....III-31

Strategic Corporate Developments.....III-31

$75

B. Market Analytics.....III-32

Table 43: German Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-32

$150

4c. ITALY.....III-33

$250

A. Market Analysis.....III-33

Italian Green Tea Imports in the Recent Past.....III-33

Table 44: Green Tea Imports in Italy (Value and Volume): 2006.....III-33

Table 45: Italian Green Tea Imports by Country of Origin (2006): Percentage Share Breakdown of Value for United Kingdom, Germany, France, China, Sri Lanka, The Netherlands, Austria, Japan, India, Hong Kong, Switzerland, Indonesia, and Others (includes corresponding Graph/Chart).....III-33

$150

B. Market Analytics.....III-34

Table 46: Italian Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-34

$150

4d. THE UNITED KINGDOM.....III-35

$450

A. Market Analysis.....III-35

UK Green Tea Imports in the Recent Past.....III-35

Table 47: UK Green Tea Imports by Country of Origin (2006): Value (in € Million) and Percentage Share Breakdown of Value for China, Japan, USA, The Netherlands, Germany, Indonesia, India, Ireland, Kenya, Switzerland, Turkey, Taiwan, Brazil, Sri Lanka, Lithuania, Hong Kong, and Others (includes corresponding Graph/Chart).....III-35

$150

Product Launches.....III-36

Focus on Select Players.....III-36

$300

B. Market Analytics.....III-40

Table 48: UK Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-40

$150

4e. REST OF EUROPE.....III-41

$775

A. Market Analysis.....III-41

Focus on Select Markets.....III-41

Spain.....III-41

Spanish Green Tea Imports in the Recent Past.....III-41

Table 49: Spanish Green Tea Imports (2002-2006): Value (in Euro Million) and Volume (in thousand tons) (includes corresponding Graph/Chart).....III-41

$150

Table 50: Spain Green Tea Imports by Country of Origin (2006): Percentage Share Breakdown of Value for France, Germany, China, United Kingdom, Hungary, The Netherlands, Japan, Sri Lanka, and Others (includes corresponding Graph/Chart).....III-42

Russia.....III-42

Table 51: Russian Tea Market by Type (2006): Percentage Share Breakdown for Black Tea, Green Tea, Non Traditional Black Tea, Fruit Tea, and Others (includes corresponding Graph/Chart).....III-42

Belgium.....III-42

Table 52: Belgium Green Tea Imports in the Recent Past.....III-42

$150

Table 53: Belgium Green Tea Imports by Country of Origin (2006): Percentage Breakdown by Value for China, France, Netherlands, Germany, USA, UK, Japan, Israel, and Sri Lanka (includes corresponding Graph/Chart).....III-43

The Netherlands.....III-43

Table 54: The Netherlands Green Tea Imports in the Recent Past.....III-43

Table 55: The Netherlands Green Tea Imports by Country of Origin (2006): Percentage Breakdown by Value for Germany, China, India, Japan, Sri Lanka, Indonesia, Belgium, Vietnam, UAE, UK, and Others (includes corresponding Graph/Chart).....III-43

$150

Portugal.....III-44

Sweden.....III-44

Swedish Green Tea Imports in the Recent Past.....III-44

Table 56: Green Tea Imports (2002-2006): Breakdown of Volume (in 1000 tons) and Value (€ million) By Year (includes corresponding Graph/Chart).....III-44

$150

Table 57: Swedish Green Tea Imports by Country of Origin (2006): Percentage Breakdown by Value for United Kingdom, Germany, The Netherlands, France, Poland, UAE, Norway, Japan, China, India, Thailand, and Others (includes corresponding Graph/Chart).....III-45

Turkey.....III-45

Strategic Corporate Developments.....III-45

$150

Key Player.....III-46

B. Market Analytics.....III-46

Table 58: Rest of European Recent Past, Current & Future Analysis for Green Tea Market Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-46

$150

5. ASIA-PACIFIC.....III-47

$875

A. Market Analysis.....III-47

China – The Largest Green Tea Market Worldwide.....III-47

Table 59: Chinese Green Tea Consumption (In Thousand Tons): 2006-2015 (includes corresponding Graph/Chart).....III-47

Chinese Tea Market Experiences Growth.....III-47

$150

Table 60: Tea Market in China by Type (2008): Percentage Share Breakdown of Volume Sales for Green Tea, Jasmine Tea, Wu-Lung Tea, Black Tea, and Others (includes corresponding Graph/Chart).....III-48

Leading Green Tea Producer and Exporter Globally.....III-48

Exports.....III-48

Table 61: Chinese Green Tea Exports by Type (2008): Volume and Value for Green Tea (Less than 3Kgs) and Green Tea (More than 3 Kgs).....III-48

Table 62: Growing Share of Green Tea Exports as a Percentage of Total Tea Exports in China: 2006-2008 (includes corresponding Graph/Chart).....III-48

$150

Indonesia.....III-49

Table 63: Indonesia Green Tea Consumption: 2006-2015 (includes corresponding Graph/Chart).....III-49

Sri Lanka.....III-49

Table 64: Tea Production in Sri Lanka by Type (First Quarter 2009 Vs. 2009): Volume (in Million Kg) for Orthodox, CTC, and Green Tea (includes corresponding Graph/Chart).....III-49

$150

Australia.....III-50

Table 65: Flavored Green Tea Market in Australia (2006): Breakdown by Value for Herbal, Green, and Others (includes corresponding Graph/Chart).....III-50

Bangladesh.....III-50

Rise in Demand for Green Tea in Bangladesh.....III-50

India.....III-50

Planters to Rejuvenate Tea Production in India.....III-50

$150

Kangra Tea to be Patented.....III-51

Thailand.....III-51

Vietnam.....III-51

Bottled Green Tea Witnesses Increased Popularity in Vietnam.....III-51

Strategic Corporate Developments.....III-51

$75

Product Launches.....III-52

$75

Key Players.....III-53

$225

B. Market Analytics.....III-56

Table 66: Asia-Pacific Recent Past, Current & Future Analysis for Green Tea Market by Region - China, Indonesia, and Rest of Asia Pacific Markets Independently Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015.....III-56

Table 67: Asia-Pacific 10-year Perspective for Green Tea by Geographic Region – China, Indonesia, and Rest of Asia Pacific for 2006, 2009, and 2015 (includes corresponding Graph/Chart).....III-56

$150

6. REST OF THE WORLD.....III-57

$150

A. Market Analysis.....III-57

Africa.....III-57

Green Tea’s Popularity in Africa.....III-57

China and Africa: Trade Relations.....III-57

Strategic Corporate Developments.....III-57

$75

B. Market Analytics.....III-58

Table 68: Rest of World Recent Past, Current & Future Analysis for Green Tea Market Independently Analyzed in terms of Annual Sales Volume in Thousand Tons for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-58

$150

IV. COMPETITIVE LANDSCAPE

307

$995

Total Companies Profiled: 154 (including Divisions/Subsidiaries - 172)
Region/Country                 Players

The United States                 41
Japan                              7
Europe                            47 
     Germany                       4
     The United Kingdom           27 
     Spain                         1
     Rest of Europe               15 
Asia-Pacific (Excluding Japan)    74 
Middle-East                        3

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GREEN TEA - A GLOBAL STRATEGIC BUSINESS REPORT

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TABLE OF CONTENTS

GREEN TEA - A GLOBAL STRATEGIC BUSINESS REPORT