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FUNCTIONAL FOODS AND DRINKS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Functional Foods and Drinks in US$ Million by the following Product Segments: Cereals and Grains, Beverages, Dairy Products, Snacks, and Other Functional Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 320 companies including many key and niche players such as General Mills, Inc., Groupe Danone, Kellogg's Company, Nestlé S.A., PepsiCo, Inc., The Coca-Cola Company, The Unilever Group, and Yakult Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-1080
Price : $4950
Companies : 320
Pages : 818
Date : November, 2012
Market Data Tables : 233
Status: * New Report

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 TABLE OF CONTENTS

  FUNCTIONAL FOODS AND DRINKS (Complete Report) Pages : 818   | $4950
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS  
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Cereals and Grains.....I-4
Beverages.....I-4
Dairy Products.....I-4
Snacks.....I-4
Other Functional Foods.....I-4
  
II. EXECUTIVE SUMMARY111$2650
  1. INDUSTRY OVERVIEW.....II-16 $950  
   Functional Foods and Drinks: A Prelude.....II-11$100
   Current and Future Analysis.....II-2
Emerging Countries to Uncover True Potential.....II-2
1$100
   Shift in Consumption Pattern Drives Growth in Developing Countries.....II-3
Mature Markets: Down but Not Out.....II-3
Recession Tests Resilience of Functional Foods and Drinks Market.....II-3
1$100
   Trends Vary Across Different Functional Product Segments.....II-4 1$100
   Table 1: Number of New Product Launches in the Global Functional Foods and Drinks Market (2007-2011) (includes corresponding Graph/Chart).....II-5
Regional Preferences Affect Market.....II-5
Gut Health Products – Dominant in Japan and Europe.....II-5
Stumbling Blocks for Functional Foods and Drinks.....II-5
2$700
  2. OVERVIEW OF FUNCTIONAL FOODS & DRINKS SEGMENTS.....II-79 $1950  
   Functional Foods.....II-7
Cereals and Grains.....II-7
Breakfast Cereals.....II-7
Breads.....II-7
1$100
   Dairy Products.....II-8
Omega-3 in Troubled Waters.....II-8
Snacks.....II-8
1$100
   Bars.....II-9
Condiments and Complimentary Meal Items.....II-9
Functional Drinks.....II-9
1$100
   Table 2: Global Functional Drinks Market (2010): Percentage Share Breakdown of Consumption (Volume) by Segment - Sports Drinks, Enriched Beverages, Energy Drinks and Nutraceuticals (includes corresponding Graph/Chart).....II-10
Regional Overview.....II-10
1$350
   Table 3: World Market for Functional Drinks (2010): Percentage Share Breakdown of Volume Sales by Geographic Region (includes corresponding Graph/Chart).....II-11
Future Prospects.....II-11
Functional Drinks Move to Mainstream.....II-11
Competitive Landscape.....II-11
1$350
   Table 4: Leading Players in the Global Functional Drinks Market (2010): Percentage Share Breakdown of Value Sales by PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, and Others (includes corresponding Graph/Chart).....II-12
An Overview of Select Functional Drinks Segments.....II-12
Sports Drinks Market.....II-12
Table 5: World Market for Sports Drinks (2011): Percentage Share Breakdown of Value Sales by Geographic Region (includes corresponding Graph/Chart).....II-12
Sports Nutrition Drinks Enter Mainstream.....II-12
1$350
   Table 6: Global Sports Nutrition Drinks Market (2011): Percentage Breakdown of Retail Value Sales by Segment - Protein Powder, Protein Bars, Protein RTD, and Others (includes corresponding Graph/Chart).....II-13
Technical Developments: Putting the Sports Nutrition Sector in Overdrive.....II-13
Energy Drinks Market.....II-13
1$350
   Table 7: World Market for Energy Drinks (2010): Percentage Share Breakdown of Value Sales by Geographic Region (includes corresponding Graph/Chart).....II-14
Enhanced Drinks Market.....II-14
1$350
   Nutraceutical Drinks Market.....II-151$100
  3. MARKET DYNAMICS.....II-1612 $950  
   Aging Population – Potential for Growth.....II-16
Increasing Consumer Awareness Favors Market Growth.....II-16
Preventive Healthcare Pushing Demand for Functional Foods.....II-16
1$100
   Cardiac and Digestive Health Products Dominate Functional Foods Market.....II-17
Heart Health Growing on a Healthy Note.....II-17
Joint and Eye Health: Future Promising Areas.....II-17
Nutrition Science: An Evolutionary Proof.....II-17
1$100
   Targeted Nutrition – The Next Generation.....II-18
Product Developments: Potential for Growth.....II-18
‘New’ is the Buzzword.....II-18
1$100
   Research & Development: Important for Functional Foods Market.....II-19
Convenience: A Key Growth Driver.....II-19
Functional Foods: Targeting People with Stressful Lives.....II-19
1$100
   Rising Sales in Functional Snacks & Confectionery Segment.....II-20
Soy Foods & Beverages: A Boon.....II-20
Increasing Prominence of Soybean Functional Foods.....II-20
1$100
   Probiotics: Losing Sheen.....II-21
Complementary Affair – Probiotics and Dairy.....II-21
Mind/Mood Enhancing Products Gain Popularity.....II-21
1$100
   Functional Beverages for Children Register Significant Growth.....II-22
Hybrid Drinks – Combining Functional and Soft Drinks.....II-22
Energy Shots – The Latest Buzz in Energy Drinks.....II-22
1$100
   Recognition of Coffee as Functional Food.....II-23
PUFA – A Part of Regular Diet.....II-23
Vitamin Enriched Products: Boosting Market Growth.....II-23
Table 8: Global Market for Vitamins (2011): Percentage Share Breakdown of Value Sales by Vitamin Type - Vitamin E, Vitamin B-Group, Vitamin C, and Others (includes corresponding Graph/Chart).....II-23
Natural Vitamin E – A Cross-Sectional Exposition.....II-23
1$350
   Organic Functional Foods – Crossover of Organics and Functional Foods.....II-24
Growing Role of Functional Foods and Drinks in Weight Management.....II-24
1$100
   Functional Products & Cosmetic Care.....II-25
“Health through Diet” – A Healthy Notation in Demand.....II-25
Innovative Marketing Strategies Define Product Success.....II-25
Private Label – Aggressive Foray.....II-25
1$100
   Daily Dose Packaging System – Prominent Distributing Method.....II-26
Consolidation: Shaping the Market Landscape.....II-26
Merger & Acquisition Activity in the Functional Foods & Drinks Market
  (2008-2012).....II-26
1$100
   Functional Food Paradox & Consolidation: A Glance at the Past.....II-271$100
  4. ISSUES, CONCERNS AND OPPORTUNITIES.....II-283 $295  
   Regulation Issues.....II-28
Regulations to Further Tighten.....II-28
Are Functional Foods Really Needed?.....II-28
1$100
   Consumer Welfare Organizations Pin Down on Functional Foods – Some Condemn Others
  Commend.....II-29
Key Challenges to the Makers of Functional Foods.....II-29
1$100
   Issues in Probiotics Market.....II-301$100
  5. PRODUCT OVERVIEW.....II-3125 $1950  
   Definition of Functional Foods.....II-311$100
   Extraction of Functional Foods.....II-32
From Plant Sources.....II-32
1$100
   From Animal Sources.....II-331$100
   History of Functional Foods.....II-34
Consumer Expectations from Functional Foods.....II-34
1$100
   Dividing Catalyst for Functional Foods.....II-35
Nutraceutical.....II-35
Fortified Foods.....II-35
Medical Foods.....II-35
Dietary Supplements.....II-35
1$100
   Safety Matters.....II-36
Absence of Regulations Leads to Safety Concerns.....II-36
1$100
   Classification of Functional Foods.....II-37
Cereals and Grains.....II-37
1$100
   Breakfast Cereals.....II-38
Breads.....II-38
Dairy Products.....II-38
1$100
   Margarine and Spreads.....II-39
Yogurts.....II-39
Milk Products.....II-39
Other Dairy Products.....II-39
Beverages.....II-39
1$100
   Tracing the Emergence of New Age Alternative Drinks.....II-40
Classification of New Age Functional Drinks.....II-40
Sports Drinks.....II-40
1$100
   Energy Drinks.....II-41
Are Sports and Energy Drinks Synonymous?.....II-41
Enriched Drinks.....II-41
Nutraceutical Drinks.....II-41
1$100
   Dairy Drinks.....II-42
Fruit Drinks.....II-42
Herbal Drinks.....II-42
Nutrient Enhanced Tea.....II-42
Other Drinks.....II-42
1$100
   Snacks.....II-43
Bars.....II-43
Ingredient Profile for Meal Replacement Bars, High-Protein or Bodybuilding Bars and
  Weight Loss or Diet Bars.....II-43
1$100
   Energy Bars.....II-44
Ingredient Profile for Energy Bars.....II-44
Nutrition Bars.....II-44
Ingredient Profile for Nutrition Bars.....II-44
Candy and Gums.....II-44
1$100
   Other Confections.....II-45
Other Functional Foods.....II-45
Ingredient Classification.....II-45
Dietary Fiber.....II-45
1$100
   Fibersol-2.....II-46
List of Sources Rich in Dietary Fiber and their Potential Health Benefits.....II-46
Probiotics and Prebiotics.....II-46
List of Sources Rich in Probiotics and Prebiotics and their Potential Health
  Benefits.....II-46
Omega-3 Fatty Acids.....II-46
1$100
   List of Sources Rich in Omega-3 Fatty Acids and their Potential Health
  Benefits.....II-47
Proteins.....II-47
Soy Protein.....II-47
List of Sources Rich in Soy Protein and their Potential Health Benefits.....II-47
Whey Protein.....II-47
1$100
   List of Sources Rich in Whey Protein and their Potential Health Benefits.....II-48
Amino Acids.....II-48
List of Sources Rich in Amino Acids and their Potential Health Benefits.....II-48
Botanicals.....II-48
1$100
   List of Herbs, Spices, and Fruits and Vegetable Compounds and their Potential Health
  Benefits.....II-49
Vitamins and Minerals.....II-49
1$100
   List of Vitamins and Minerals and their Potential Health Benefits.....II-50
Other ingredients.....II-50
List of Antioxidants and their Potential Health Benefits.....II-50
Caffeine.....II-50
1$100
   Sugar.....II-51
Carbohydrates.....II-51
Trends Influencing Ingredient Market.....II-51
Ingredient Sector Flutters on Functional Foods Fad.....II-51
Probiotics Zoom Ahead.....II-51
Soy Foods – Boon to Women.....II-51
Lycopene Rich Tomatoes – A Natural Functional food.....II-51
PUFA, Phytosterols, Probiotics and Soy Products – Healthy Stuff.....II-51
1$100
   Functional Foods – Applications.....II-52
Heart Health.....II-52
Food Components and Heart Health Benefit(s).....II-52
1$100
   Cancer Prevention.....II-53
Gut Health.....II-53
Bone Health.....II-53
Immune Health.....II-53
1$100
   Oral/Dental Health.....II-54
Physical Performance Enhancers.....II-54
Mental Performance Enhancers.....II-54
1$100
   Other Areas of Application.....II-551$100
  6. REGULATORY ENVIRONMENT.....II-563 $295  
   What is a Health Claim?.....II-56
Few Authorized Health Claims.....II-56
FFDCA Classification of Foods.....II-56
1$100
   Classification of Foods by FDA.....II-572$200
  7. PRODUCT INNOVATIONS/INTRODUCTIONS.....II-5910 $595  
   Live Better Brands Launches Way Better Snacks Series.....II-59
Grassland Unveils Organic Butter.....II-59
Adams Foods to Launch MU Sticks.....II-59
Kellogg to Launch Nutri-Grain.....II-59
1$100
   Chellarams Rolls Out Real Butter Oil.....II-60
LANILAI® Unleashes New Range of Relaxation Drinks.....II-60
Jamba Juice Company Introduces Novel Fruit and Dairy Beverage.....II-60
1$100
   Bear Naked Launches Autumn Blend and Almond Crisp Energy Cereals.....II-61
Kashi Launches Kashi Indigo Morning and Kashi Simply Maize Organic Cereals.....II-61
1$100
   WILD Flavors Launches Exotic Energizer and Power Energy Drinks.....II-62
Mr. Pink Collections Rolls Out Mr. Pink™ Ginseng Drink in Hollywood.....II-62
Functional Foods Technology Launches PRE-POST WORKOUT BARZ.....II-62
1$100
   Isle of Man Creamery Unveils New Cheese Under the “Mature Cheese Light” Line.....II-63
Kellogg Launches New Product Ranges.....II-63
1$100
   Danone Introduces B’lue.....II-64
Inventure Foods Unveils Garden Select Vegetable Crisps.....II-64
1$100
   Britannia Launches TigerZor Badam and TigerZor Choco Drinks.....II-65
So-Vim Introduces New Original Super Food Concentrate, Soma Greens & Grains.....II-65
Navitas Naturals Introduces New Power Snacks Line.....II-65
Rainforest Beverages Launches Two New Flavors with Redesigned Packaging.....II-65
Bear Naked Launches New Cereals.....II-65
HYDRIVE Introduces Innovative Decaf Energy Drink.....II-65
1$100
   PepsiCo Partners TGB to Introduce Glucose Beverage.....II-66
NextFood Unveils a New Probiotic Beverage Range.....II-66
Frucor to Introduce Energy Drink in Spain.....II-66
1$100
   Perkey Jerkey to Launch New Snack.....II-67
Ganeden and Abunda Introduce Functional Chocolate Milk Mix.....II-67
Western Beverages Rolls Out Ginger Health Drink.....II-67
Kellogg Introduces Kellogg's FiberPlus™ Antioxidants Cereals.....II-67
1$100
   Kashi Company Launches Golean Crisp Cereals.....II-68
Sara Lee Introduces New Bread with DHA Omega-3.....II-68
Anlit Advanced Nutrition and Danisco Introduced Probiotic Yogurt Bears.....II-68
Verdure Sciences Launches POMELLA® FG for Functional Foods.....II-68
NGIL Launches Collagen Peptide.....II-68
Nestle Introduces Nestle BEAUTY Bar Drinks.....II-68
1$100
  8. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST – A HISTORIC PERSPECTIVE
  BUILDER.....II-69
2 $200  
   SoZo Global Launches New Functional Beverage.....II-69
Forbes Medi-Tech Unveils New Pineapple Juice.....II-69
Cooperativa Colanta to Roll Out Raisio’s Benecol Collection in Colombia.....II-69
Future Group to Introduce Ten to Fifteen Brands per Year.....II-69
KavaZen® Unveils Functional Drinks.....II-69
1$100
   Tipco Foods and Suntory Launches New Japanese Functional Drink.....II-70
Avatar Corporation Releases ProEssential Omega-3 Flax Functional Food
  Ingredients.....II-70
Kellogg’s Launches New Special K® Bars for Women.....II-70
Fiave Introduces New Yogurt Drink.....II-70
Valio Rolls Out New Functional Yoghurt Drink.....II-70
1$100
  9. RECENT INDUSTRY ACTIVITY.....II-7114 $950  
   Cott Acquires Suso’s Drinks Range.....II-71
Enerbrite Technologies Takes Over SBSI Nutraceuticals.....II-71
PepsiCo Forms Joint Venture with Theo Muller Group.....II-71
1$100
   Jel Sert Takes Over Solis Brands.....II-72
Minerva Dairy Joins Hands with Ilios Dairy to Introduce Greek Yogurt Butter.....II-72
Campbell Acquires Bolthouse.....II-72
1$100
   SanCor and Mead Johnson Nutrition Enter into a Joint Venture.....II-73
Kellogg Takes Over Pringles® Business of Procter & Gamble.....II-73
Beverage Partners Worldwide Forms JV with Nestle and Coca-Cola.....II-73
1$100
   B & G Foods Acquires Culver Specialty Brands of Unilever.....II-74
Attitude Drinks Enters into Distribution Partnership with JJ Taylor.....II-74
ICL to Take Over Cosmocel.....II-74
Frutarom to Take Over the Spice Arm of Rieber & Son.....II-74
1$100
   Tingyi Holding Enters into Strategic Agreement with PepsiCo.....II-75
Adina Enters into Distribution Agreement with DPSG.....II-75
Yogen Fruz Enters into Licensing Agreement with Jamba Juice.....II-75
Jamba Inks Licensing Agreement with Bare Fruit.....II-75
1$100
   Pulse, PBC Ink Exclusive Distribution Deal.....II-76
ChromaDex® Inks Deal with Organic Revolution Worldwide.....II-76
Skinny Nutritional Inks Distribution Agreement with Classic Distributing & Beverage
  Group.....II-76
1$100
   BeBevCo and Ki Sales Enter into Partnership.....II-77
Amrutanjan Group Takes Over Siva’s Soft Drink.....II-77
BioExx Collaborates with Century Foods.....II-77
1$100
   Cott Enters into Agreement with ChromaDex.....II-78
Nutrastar Enters into Distribution Agreement with Chinese Distributor.....II-78
GNC Enters into Exclusive Licensing Deal with Shadow Beverages.....II-78
Attitude Drinks Inks Beverage Distribution Deal with Lone Star.....II-78
1$100
   Lotte Chilsung to Merge with Lotte Liquor.....II-79
Nestle Acquires Majority Stake in Yinlu Foods.....II-79
Kirin Enters into Joint Venture with Soft Drinks Company China Resources.....II-79
PepsiCo Takes Over Majority Stake in Wimm-Bill-Dann Foods.....II-79
1$100
   Wimm-Bill-Dann Takes Over Moloko Isilkulya.....II-80
Iconic Brands to Acquire Specialty Beverage and Supplement.....II-80
Cott to Acquire Cliffstar.....II-80
The Coca-Cola Company Collaborates with Chromocell.....II-80
1$100
   Jamba Juice Enters into Licensing Agreement with Zola.....II-81
Nestle USA Partners with Jamba Juice.....II-81
Frontier Beverage Enters into Distribution Agreement with Canada Dry Bottling.....II-81
Provita Inks Distribution Agreement with BYB Brands.....II-81
1$100
   JBS and Jack Link's Beef Jerky Join Forces to Make Meat Snacks.....II-82
PepsiCo Collaborates with Senomyx.....II-82
Lotte Chulsung Acquires Stake in PCPPI.....II-82
1$100
   Coca Cola Takes Over Nidan Juices.....II-83
Atlantic Grupa Acquires Droga Kolinska.....II-83
Kraft Foods Takes Over Cadbury plc.....II-83
Medisun Pharmaceutical JSC Divests Stake to DHG.....II-83
BioGaia Inks Dealership Agreement with NIPPON ACCESS.....II-83
1$100
   Nestlé Forays into Clinical Nutritional Business through Acquisition of
  Vitaflo.....II-84
1$100
  10. CORPORATE ACTIVITY IN THE RECENT PAST – A HISTORIC PERSPECTIVE BUILDER.....II-855 $295  
   GlaxoSmithKline and Uni-President China Holdings Ink Agreement.....II-85
Bunge Acquires Margarine Business of Raisio.....II-85
Otsuka Pharmaceuticals to Take Over Nutrition & Santé.....II-85
Kyowa Hakko Food Specialties Merges with Kirin Food-Tech.....II-85
Himalya International to Establish Production Facility in India.....II-85
1$100
   Hangzhou Tianmushan to Acquire Xinfu Pharmaceutical Factory from Zhejiang
  Hangzhou.....II-86
BAIL to Foray into Functional Foods Business.....II-86
Ralcorp Holdings to Take Over Kraft Foods’ Post Cereals Business' Assets.....II-86
Kraft Foods to Sell Biscuits and Chocolate Brands to Comply with Regulatory
  Requirements.....II-86
Gourmetceuticals Collaborates with Curamedics Pharmaceuticals.....II-86
1$100
   Forbes Medi-Tech Sells Pharma Assets and Business Unit to Transition
  Therapeutics.....II-87
NBTY Takes Over Julian Graves.....II-87
Olympus Partners Buys Out Ann's House of Nuts.....II-87
Nutripure Beverages to Take Over XND Technologies.....II-87
Ospraie Management Takes Over ConAgra Trade Group.....II-87
1$100
   Kellogg Snaps Up United Bakers.....II-88
New Life Scientific Takes Over EBR Wellness Products.....II-88
WGL Entertainment Purchases Heathrow Enterprises.....II-88
PepsiCo and Strauss Group Establish Joint Venture In North America.....II-88
Coca-Cola and illycaffè Establish International Joint Venture.....II-88
Coca-Cola Agrees to Buy 40% Interest in Honest Tea.....II-88
1$100
   Pepsi to Acquire Three-Fourths Stake in JSC Lebedyansky.....II-89
Unilever to Take Over Inmarko’s Ice Cream Business in Russia.....II-89
Ruchi Soya Forms Technology Deal with NutriJoy of the US.....II-89
1$100
  11. FOCUS ON SELECT GLOBAL PLAYERS.....II-904 $395  
   General Mills, Inc. (USA).....II-90
Groupe Danone SA (France).....II-90
1$100
   Kellogg Company (USA).....II-91
Nestlé S.A. (Switzerland).....II-91
PepsiCo, Inc (USA).....II-91
1$100
   The Coca-Cola Company (USA).....II-92
The Unilever Group (UK/Netherlands).....II-92
Yakult Honsha Co., Ltd. (Japan).....II-92
2$200
  12. GLOBAL MARKET PERSPECTIVE.....II-94   
   Table 9: World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-941$350
   Table 10: World Historic Review for Functional Foods and Drinks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-951$350
   Table 11: World 15-Year Perspective for Functional Foods and Drinks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....II-961$350
   Table 12: World Recent Past, Current & Future Analysis for Functional Cereals and Grains by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-971$350
   Table 13: World Historic Review for Functional Cereals and Grains by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-981$350
   Table 14: World 15-Year Perspective for Functional Cereals and Grains by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....II-991$350
   Table 15: World Recent Past, Current & Future Analysis for Functional Dairy Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1001$350
   Table 16: World Historic Review for Functional Dairy Products by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1011$350
   Table 17: World 15-Year Perspective for Functional Dairy Products by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....II-1021$350
   Table 18: World Recent Past, Current & Future Analysis for Functional Beverages by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1031$350
   Table 19: World Historic Review for Functional Beverages by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1041$350
   Table 20: World 15-Year Perspective for Functional Beverages by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....II-1051$350
   Table 21: World Recent Past, Current & Future Analysis for Functional Snacks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1061$350
   Table 22: World Historic Review for Functional Snacks by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1071$350
   Table 23: World 15-Year Perspective for Functional Snacks by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....II-1081$350
   Table 24: World Recent Past, Current & Future Analysis for Other Functional Foods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-1091$350
   Table 25: World Historic Review for Other Functional Foods by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-1101$350
   Table 26: World 15-Year Perspective for Other Functional Foods by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....II-1111$350
III. MARKET133$2350
  1. THE UNITED STATES.....III-137 $1995  
   A. Market Analysis.....III-1
Outlook.....III-1
Market Overview.....III-1
1$75
   Recession Slows Down Demand for Functional Foods & Drinks Market.....III-2
Market Scenario Post Recession.....III-2
Fact File for the Functional Foods and Drinks Market.....III-2
1$75
   Factors Driving Growth.....III-3
Factors Restraining Growth.....III-3
1$75
   Functional Foods Market.....III-4
Profile of American Functional Food Consumers.....III-4
1$75
   Key Statistical Data.....III-5
Table 27: Leading Brands of Nutritional Snacks in the US (2012): Percentage Share Breakdown of Value Sales for Planters, Planters Nutrition, Snack Club, Frito-Lay, Private Label and Others (includes corresponding Graph/Chart).....III-5

Table 28: Leading Players in the US Nutritional Snacks Market (2012): Percentage Share Breakdown of Value Sales for Kraft Foods, Diamond Foods, Frito-Lay, Snak Club, Kar’s Nut, Private Label and Others (includes corresponding Graph/Chart).....III-5
Protein Ingredients Market.....III-5
1$200
   US Mineral Fortification Market.....III-6
Table 29: Mineral Fortification Market in the US (2010): Percentage Share Breakdown of Value Sales for Fortified Mineral Type - Calcium, Iron, and Magnesium (includes corresponding Graph/Chart).....III-6
Functional Drinks Market.....III-6
1$200
   Table 30: Functional Drinks Market in the US (2011): Percentage Share Breakdown of Consumption (Value) by Segment - Energy Drinks, Sports Drinks, and Nutraceuticals (includes corresponding Graph/Chart).....III-7

Table 31: Leading Players in the US Functional Drinks Market (2010): Percentage Share Breakdown of Value Sales for PepsiCo, Red Bull, Coca-Cola, and Others (includes corresponding Graph/Chart).....III-7

Table 32: Leading Fortified/Functional Drinks in the US (2010): Percentage Share Breakdown of Sales for Gatorade, Glaceau, Red Bull, Monster, Minute Maid, Tropicana and Others (includes corresponding Graph/Chart).....III-7
1$200
   Reaching the Mainstream.....III-8
Sports and Performance Beverages.....III-8
Fresh Fruit Juices and Herbal Drinks.....III-8
1$75
   Energy Drinks.....III-9
Table 33: Leading Energy Drink Brands in the US (2012): Percentage Share Breakdown of Value Sales for Red Bull, Monster Energy, Rockstar, NOS, Java Monster, Amp, Full Throttle and Others (includes corresponding Graph/Chart).....III-9
1$200
   Table 34: Leading Players in the Energy Drinks Market in the US (2011): Percentage Share Breakdown of Value Sales by Red Bull North America, Hansen Natural, Rockstar International, PepsiCo, North America Coffee Partnership, Coca-Cola Co., Private Label and Others (includes corresponding Graph/Chart).....III-10

Table 35: Leading Energy Shot Brands in the US (2012): Percentage Share Breakdown of Value Sales for 5 Hour Energy, Stacker2 6 Hour Power, Red Bull, 5 Hour Energy Extra Strength, Monster Hitman and Others (includes corresponding Graph/Chart).....III-10
Soy.....III-10
1$200
   Tea.....III-11
Enhanced Water.....III-11
Market Trends.....III-11
Baby Boomers – A Prime Target for Functional Food Makers.....III-11
Functional Foods for Children – Larger Scope.....III-11
1$75
   Functional Foods Affects Demand for Supplements.....III-12
Consumer Health Concerns – Major Target Areas.....III-12
Heart Health – A Major Area of Concern for Americans.....III-12
Anxiety and Stress Relieving Products Surge in Demand.....III-12
1$75
   Teens Taste for Functional Drinks – Gateway to New “Youth Market’.....III-13
Functional Food for Women – A Potential Niche.....III-13
Soya – New Protein Favorite for Americans.....III-13
Energy Bars – A Favorite of Outdoor Active Consumer.....III-13
1$75
   Moving to Mainstream – Energy Bars Energize Souls and Sales.....III-14
Good Times Ahead for Margarines.....III-14
Dairy Products Finally Find Appeal with Americans.....III-14
Busy Birds Do Brisk Business for Brews.....III-14
1$75
   Consumer Confusion Affects Sales at Drug Stores.....III-15
An Insight into How ‘Good for You’ Functional Foods Turned into ‘Bad for You’
  Foods.....III-15
Distribution Network.....III-15
1$75
   Regulatory Environment.....III-16
Food and Drug Administration (FDA).....III-16
Consumer Health Information for Better Nutrition Initiative (CHIBNI).....III-16
1$75
   Dietary Supplement Health and Education Act (DSHEA).....III-171$75
   Functional Foods and Dietary Supplements: Comparison of Regulations.....III-18
Federal Trade Commission (FTC).....III-18
Nutrition Labeling and Education Act (NLEA).....III-18
1$75
   FDA Modernization Act (FDAMA).....III-19
Federal Food, Drug and Cosmetic Act (FDCA).....III-19
1$75
   Generally Recognized As Safe (GRAS).....III-20
Product Launches.....III-20
6$450
   Strategic Corporate Developments.....III-267$525
   Key Players.....III-332$150
   B. Market Analytics.....III-35
Table 36: US Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-35
1$200
   Table 37: US Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-361$200
   Table 38: US 15-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-371$200
  2. CANADA.....III-389 $950  
   A. Market Analysis.....III-38
Outlook.....III-38
Market Overview.....III-38
1$75
   Research & Development.....III-39
Regulatory Environment.....III-39
Definition.....III-39
1$75
   Food and Drugs Act and Health Canada.....III-40
Natural Health Product Regulations.....III-40
Product Launch.....III-40
1$75
   Strategic Corporate Developments.....III-413$225
   B. Market Analytics.....III-44
Table 39: Canadian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-44
1$200
   Table 40: Canadian Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-451$200
   Table 41: Canadian 15-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-461$200
  3. JAPAN.....III-4712 $1450  
   A. Market Analysis.....III-47
Outlook.....III-47
An Advanced Functional Foods Market.....III-47
Impact of Economic Volatility on Functional Foods Market.....III-47
1$75
   Future Prospects.....III-481$75
   Health – Key Factor Influencing Market Dynamics.....III-49
Factors Influencing Growth.....III-49
1$75
   Key Statistics.....III-50
Table 42: Sports Nutrition Market in Japan (2011): Percentage Share Breakdown of Retail Sales by Segment - Protein Powder, Protein Bars, Protein Ready to Drink, and Others (includes corresponding Graph/Chart).....III-50
1$200
   Table 43: Leading Nutritional Products in Japan (2010): Percentage Share Breakdown of Value Sales by Brand - Amino Vital, Savas, DNS, Weider, Kentai and Others (includes corresponding Graph/Chart).....III-51

Table 44: Fortified Functional Foods Market in Japan (2010): Percentage Share Breakdown of Retail Sales by Functional Benefits - General Health and Well-being, Heart Health, Digestive Health, and Energy Boost (includes corresponding Graph/Chart).....III-51
Manufacturers Focus on Global Market.....III-51
European Products Find Favor in Japan.....III-51
1$200
   Functional Beverages Brim in Japan.....III-52
Table 45: Leading Players in the Japanese Functional Drinks Market (2010): Percentage Share Breakdown of Sales by Coca-Cola Co., Otsuka Pharmaceutical, Suntory and Others (includes corresponding Graph/Chart).....III-52
Nutraceuticals Enjoy Strong Growth.....III-52
1$200
   Functional Drinks – Under a Spate of Bother.....III-53
Elders – The Best Target for Japanese Food Makers.....III-53
Distribution Network.....III-53
1$75
   Table 46: Fortified Functional Foods by Distribution Channel in Japan (2011): Percentage Share Breakdown of Sales for Supermarkets/ Hypermarkets, Online Stores, Grocery Retailers, Forecourt Retailers, Convenience Stores, Home Shopping, Non-Grocery Stores, and Others (includes corresponding Graph/Chart).....III-54
Regulatory Environment.....III-54
Definition.....III-54
FOSHU (Foods For Specified Health Uses).....III-54
1$200
   Yakult Honsha Co., Ltd. – A Key Player.....III-551$75
   B. Market Analytics.....III-56
Table 47: Japanese Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-56
1$200
   Table 48: Japanese Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-571$200
   Table 49: Japanese 15-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-581$200
  4. EUROPE.....III-5911 $1450  
   A. Market Analysis.....III-59
Outlook.....III-59
Market Overview.....III-59
1$75
   Functional Drinks Market.....III-60 1$75
   Table 50: Functional Drinks Market in Western Europe (2010): Percentage Share Breakdown of Volume Sales by Product Segment - Enriched Drinks, Sports Drinks, Energy Drinks, and Nutraceuticals (includes corresponding Graph/Chart).....III-61
Eastern Europe: A Key Growth Region for Functional Dairy Drinks.....III-61
Market Trends.....III-61
Changing Demographics to Propel Market Growth.....III-61
Changing Attitudes to Help Sales Heave.....III-61
Dairy: The Dearest for Europeans.....III-61
1$200
   Yogurts – Driven by Innovation.....III-62
Market for Enzymes in Food Applications.....III-62
Protein Ingredient Market in Europe.....III-62
Sports Drinks Lack Sporting Appeal with Europeans.....III-62
1$75
   Heart Health – The New Functional Dairy Target.....III-63
Europeans Gain Flavor to Nutraceutical Drinks.....III-63
Regulatory Environment.....III-63
1$75
   B. Market Analytics.....III-64
Table 51: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Geographic Region - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-64
1$200
   Table 52: European Historic Review for Functional Foods and Drinks by Geographic Region - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-651$200
   Table 53: European Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-661$200
   Table 54: European Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-671$200
   Table 55: European 15-Year Perspective for Functional Foods and Drinks by Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-681$200
   Table 56: European 15-Year Perspective for Functional Foods and Drinks by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-691$200
  4a. FRANCE.....III-707 $950  
   A. Market Analysis.....III-70
Outlook.....III-70
Functional Foods Market.....III-70
Functional Drinks Market.....III-70
Table 57: Leading Players in the French Functional Drinks Market (2010): Percentage Share Breakdown of Value Sales for Group Danone, Nutrition and Sante, Luxlait Association Agricole and Others (includes corresponding Graph/Chart).....III-70
1$200
   Table 58: Leading Players in the French Energy Drinks Market (2010): Percentage Share Breakdown of Value Sales for Red Bull France SASU, Coca-Cola Enterprises, Karlsbräu France, Nutrition and Santé SAS, Distriborg France and Others (includes corresponding Graph/Chart).....III-71
Functional Confections Market in France.....III-71
Market Trends.....III-71
Risk of Diseases Fuels Functional Food Sales.....III-71
1$200
   French Favor Low Cholesterol.....III-72
High Incidence of ‘Bad’ Cholesterol Pumps Sales of Functional Fats.....III-72
Taste Tops Need for Nutrition and Health Hazards.....III-72
BSE Crisis and Misleading Claims Keep French Off the Functional Foods
  Shelves.....III-72
Most Desired Health Claims.....III-72
Groupe Danone SA – A Key Player.....III-72
2$150
   B. Market Analytics.....III-74
Table 59: French Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-74
1$200
   Table 60: French Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-751$200
   Table 61: French 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-761$200
  4b. GERMANY.....III-776 $950  
   A. Market Analysis.....III-77
Outlook.....III-77
Functional Foods and Drinks Market.....III-77
1$75
   Market Trends.....III-78
Functional Breads Receive Optimistic Response.....III-78
Dairy Dreams Come True in the German Market.....III-78
Functional Drinks – A Fragmented Market.....III-78
Table 62: Leading Players in the German Functional Drinks Market (2010): Percentage Share Breakdown of Value Sales for PepsiCo, Red Bull, Coca-Cola and Others (includes corresponding Graph/Chart).....III-78
1$200
   Health and Convenience - Not Enough for Germans.....III-791$75
   B. Market Analytics.....III-80
Table 63: German Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-80
1$200
   Table 64: German Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-811$200
   Table 65: German 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-821$200
  4c. ITALY.....III-834 $595  
   A. Market Analysis.....III-83
Overview.....III-83
Insipid Tasting Foods Receive Bad Response.....III-83
1$75
   B. Market Analytics.....III-84
Table 66: Italian Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-84
1$200
   Table 67: Italian Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-851$200
   Table 68: Italian 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-861$200
  4d. THE UNITED KINGDOM.....III-879 $950  
   A. Market Analysis.....III-87
Outlook.....III-87
Functional Foods and Drinks Market.....III-87
Table 69: Functional Foods and Drinks Market in the UK (2010): Percentage Share Breakdown of Retail Sales by Functional Benefits - General Health and Well-being, Digestive Health, Heart Health, Energy Boost, and Others (includes corresponding Graph/Chart).....III-87
1$200
   Growth Drivers.....III-88
Growth Restraints.....III-88
Market Trends.....III-88
Functional Confectionery – Riding on Growing Health Awareness.....III-88
Yogurts Pep Up Functional Food Market.....III-88
1$75
   Functional Food Consumers to Grow in Number.....III-89
Britons Beseech for Energy Boosters.....III-89
Table 70: Leading Energy Drinks in the UK (2010): Percentage Share Breakdown of Sales for Red Bull, Lucozade Energy, Relentless and Others (includes corresponding Graph/Chart).....III-89
Baby Boomers.....III-89
1$200
   Rising Health Concerns Make Consumers Clamor for Functional Foods.....III-90
Vegan Diet to Influence Functional Foods Sales.....III-90
Gut Health Gains Prominence.....III-90
Opportunities in the Unexplored Niche Products Market.....III-90
1$75
   Regulatory Environment.....III-91
Product Launches.....III-91
1$75
   Strategic Corporate Development.....III-921$75
   B. Market Analytics.....III-93
Table 71: UK Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-93
1$200
   Table 72: UK Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-941$200
   Table 73: UK 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-951$200
  4e. SPAIN.....III-965 $595  
   A. Market Analysis.....III-96
Outlook.....III-96
Functional Foods and Drinks Market - An Overview.....III-96
Table 74: Functional Foods and Drinks Market in Spain (2010): Percentage Share Breakdown of Retail Sales by Functional Benefits - General Health and Well-being, Digestive Health, Cholesterol Lowering, Energy Boost, Heart Health and Others (includes corresponding Graph/Chart).....III-96
1$200
   Initiatives by Regulatory Authorities.....III-97
Product Launch.....III-97
1$75
   B. Market Analytics.....III-98
Table 75: Spanish Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-98
1$200
   Table 76: Spanish Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-991$200
   Table 77: Spanish 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-1001$200
  4f. REST OF EUROPE.....III-1019 $950  
   A. Market Analysis.....III-101
Outlook.....III-101
Overview of Select Markets.....III-101
Austria.....III-101
Functional Foods and Drinks Market.....III-101
Functional Beverages – An Austrian Preference.....III-101
Distribution Network.....III-101
1$75
   Finland.....III-102
Functional Foods Market.....III-102
Regulatory Environment.....III-102
Russia.....III-102
Market Overview.....III-102
1$75
   Growing Popularity of Functional Confections & Snacks.....III-103
Product Launches.....III-103
2$150
   Strategic Corporate Developments.....III-1051$75
   Key Players.....III-1061$75
   B. Market Analytics.....III-107
Table 78: Rest of Europe Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-107
1$200
   Table 79: Rest of Europe Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1081$200
   Table 80: Rest of Europe 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-1091$200
  5. ASIA-PACIFIC.....III-11014 $1450  
   A. Market Analysis.....III-110
Outlook.....III-110
Market Overview.....III-110
Functional Foods Witness Substantial Growth.....III-110
Factors Dampening Market Prospects.....III-110
1$75
   Functional Foods for Brain Health Rise in Popularity.....III-111
Focus on Select Markets.....III-111
China.....III-111
1$75
   Functional Beverages Market - Bright Future on Cards.....III-112
Local Companies Struggle to Gain Foothold.....III-112
India.....III-112
Market Overview.....III-112
1$75
   Factors Driving Growth.....III-113
Factors Restraining Growth.....III-113
Probiotics Make Inroads into Functional Foods Market.....III-113
1$75
   Future Growth Prospects.....III-114
Korea.....III-114
Market Overview.....III-114
Growth Drivers.....III-114
1$75
   Competitive Scenario.....III-115
Distribution Channels.....III-115
Imports Gaining Importance.....III-115
Table 81: Functional Foods Market in Korea (2010): Percentage Share Breakdown of Imports Value by Country (includes corresponding Graph/Chart).....III-115
1$200
   Regulatory Environment.....III-116
Korea Food and Drug Administration (KFDA).....III-116
The Health Functional Food Act.....III-116
Thailand.....III-116
Functional Beverage Market.....III-116
Table 82: Leading Players in the Thai Energy Drinks Market (2010): Percentage Share Breakdown of Sales by Company (includes corresponding Graph/Chart).....III-116
Malaysia.....III-116
Functional Foods and Drinks Market.....III-116
1$200
   Growth Constraints.....III-117
Major Players.....III-117
Product Launches.....III-117
1$75
   Strategic Corporate Developments.....III-1183$225
   B. Market Analytics.....III-121
Table 83: Asia-Pacific Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-121
1$200
   Table 84: Asia-Pacific Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1221$200
   Table 85: Asia-Pacific 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-1231$200
  6. LATIN AMERICA.....III-1246 $595  
   A. Market Analysis.....III-124
Outlook.....III-124
Focus on Select Markets.....III-124
Brazil.....III-124
Market Overview.....III-124
Growth Drivers.....III-124
1$75
   Functional Dairy Products - Popular among Brazilians.....III-125
Consumption Varies across Demographics.....III-125
Distribution Channels.....III-125
Mexico.....III-125
1$75
   Strategic Corporate Developments.....III-1261$75
   B. Market Analytics.....III-127
Table 86: Latin American Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-127
1$200
   Table 87: Latin American Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1281$200
   Table 88: Latin American 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-1291$200
  7. REST OF WORLD.....III-1304 $595  
   A. Market Analysis.....III-130
Outlook.....III-130
Product Launch.....III-130
1$75
   B. Market Analytics.....III-131
Table 89: Rest of World Recent Past, Current & Future Analysis for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-131
1$200
   Table 90: Rest of World Historic Review for Functional Foods and Drinks by Product Segment - Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1321$200
   Table 91: Rest of World 15-Year Perspective for Functional Foods by Product Segment - Percentage Breakdown of Dollar Sales for Cereals and Grains, Dairy Products, Beverages, Snacks, and Other Functional Foods Markets for Years 2004, 2011, and 2018 (includes corresponding Graph/Chart).....III-1331$200
IV. COMPETITIVE LANDSCAPE 549$995
  
Total Companies Profiled: 320 (including Divisions/Subsidiaries - 352)

Region/Country                 Players


The United States                 152   
Canada                             10
Japan                              13
Europe                            119
     France                        12
     Germany                       10
     The United Kingdom            26
     Italy                          4
     Spain                          5
     Rest of Europe                62
Asia-Pacific (Excluding Japan)     52
Africa                              5
Middle East                         1
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