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  FISHING EQUIPMENT
A Global Strategic Business Report

This report analyzes the worldwide markets for Fishing Equipment in US$ Millions. The market for Fishing Equipment is analyzed by the following Product Segments: Rods, Reels & Poles, Lures, Flies & Baits, Fishing Lines, Hooks, and Others (Including nets, tackle boxes, tools/pliers, rigs, sinkers, bobbers, tippets, swivels & other fishing equipment). The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, and Latin America. Annual estimates and forecasts are provided for each region for the period 2006 through 2015. The report profiles 305 companies including many key and niche players worldwide such as Aarcom International, AFTCO Mfg. Co., Inc., Bass Pro Shops, Berkley, Buck's Bags, Inc., Cabela’s Inc., Castaic Soft Bait, Inc., Composite Developments (NZ) Ltd., Daiwa Corporation, Diamondback fly Rods, Eppinger Mfg. Co., Fenwick, Gamakatsu Co., Ltd., Gibbs/Nortac Fishing, Grandt Industries, Inc., Hagen's, Happysea (Suzhou) Company Ltd., Hedron, Inc., Jarden Corporation, Pure Fishing, Inc., K2, Inc., Penn Fishing Tackle Manufacturing Company, Jim Teeny, Inc., Lureflash International Ltd., O. Mustad & Son A.S., Pflueger Fishing Tackle, Rome Specialty Company, Inc., Rapala VMC Corporation, Storm Lures Corporation, Sea Masterenterprise Co., Ltd., Sensas SA, Shimano, Spirit River, Inc., Stren, Sufix Fishing, Tibor Reel Corporation, Tiemco Ltd., Uma International, Weihai Sunshine Fishing Tackle Co., Ltd., Yo-Zuri America, Inc., and Zebco. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1776  PAGES:    427
PRICE:    $3950  DATE:       April 2009
COMPANIES:  305  MARKET DATA TABLES:   76
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  FISHING EQUIPMENT (Complete Report) Pages : 427   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
Quantitative Techniques & Analytics.....I-2
  
   Product Definitions and Scope of Study.....I-3
Fishing Rods.....I-3
Fishing Reels.....I-3
  
   Fishing Lures.....I-4
Fishing Flies.....I-4
Fishing Bait.....I-4
Fishing Lines.....I-4
Fishing Hooks.....I-4
Fishing Nets.....I-4
Floats and Sinkers.....I-4
  
II. EXECUTIVE SUMMARY40$2250
  1. Industry Overview.....II-13 $300  
   Fishing Equipment Market – A Primer.....II-1
Current & Future Analysis.....II-1
Analysis by Region.....II-1
Analysis by Product Segment.....II-1
Manufacturers Develop New Equipment to Address Fishing Requirements.....II-1
1$100
   Brand Loyalty – Increasing Value of Premium Brands.....II-2
Strategic Acquisitions – A Key Trend.....II-2
Seasons Decide Fishing Tackle Demand.....II-2
Rapala VMC Corporation – A Dominant Player.....II-2
Historical Review of Fishing Equipment.....II-2
2$200
  2. Product Overview.....II-45 $500  
   Fishing Equipment.....II-4
Types of Fishing Equipment.....II-4
Fishing Rods.....II-4
Fly Fishing Rods.....II-4
Spin Casting Rods.....II-4
1$100
   Spinning Rods.....II-5
Ice Fishing Rods.....II-5
Ultra-Light Rods.....II-5
Surf Rods.....II-5
Standard Beachcasting.....II-5
Bass Rod.....II-5
Conventional Boat Rods.....II-5
Uptide Rods.....II-5
1$100
   Specialist Rods.....II-6
Fishing Reels.....II-6
Spin-Casting Reel.....II-6
Bait Casting Reel.....II-6
Fly Reel.....II-6
Spinning Reel.....II-6
Fishing Lures.....II-6
1$100
   Fishing Flies.....II-7
Fishing Bait.....II-7
Fishing Lines.....II-7
Fishing Hooks.....II-7
1$100
   Fishing Nets.....II-8
Floats and Sinkers.....II-8
Fishing Techniques.....II-8
Angling.....II-8
Trolling.....II-8
Long-Line Fishing.....II-8
Snagging.....II-8
1$100
  3. Product Introductions/Developments.....II-96 $600  
   Daiwa Introduces Steez™ 100SHA and 103SHA Baitcasters.....II-9
Daiwa Launches Steez™ SVF Fle-X-Lite™ Bass-Fishing Rods.....II-9
Daiwa Rolls Out TD Zillion™ Baitcasters.....II-9
1$100
   Daiwa Unveils TD Fuego®-A Spinning Reels.....II-10
Daiwa Introduces New TD Zillion™ Rods.....II-10
Daiwa Releases Team Daiwa® Interline Surf Rods.....II-10
1$100
   Daiwa Releases Coastal™ Inshore Spinning Reels.....II-11
Daiwa Launches New Mike Iaconelli Signature Rods.....II-11
Daiwa Adds New Rods to VIP® Specialty Line.....II-11
1$100
   Daiwa Launches New Tierra Cay™ Tackle Organizer Series.....II-12
Element 21 Golf Company Introduces Innovative Fishing Products.....II-12
DM Products and Banjo Buddies Develop New Improved Banjo Fishing Lure System.....II-12
PowerPro Introduces New EZ Spool Fishing Range.....II-12
1$100
   Redington Unveils New CPX™ Series Rods for Steelhead and Salmon Fishing.....II-13
Daiwa Launches New Rods for Offshore Jigging.....II-13
Daiwa Introduces New Dendoh™ Style Power Assist Tackle.....II-13
Slickfish Lure Unveils New Truly Weedless Lure.....II-13
1$100
   Daiwa Releases New Sealine® 400HW Reel.....II-14
Shimano Unveils New Levelwind System.....II-14
Rapala Releases New Titanium® Stretch Braid.....II-14
Rapala Introduces New Bleeding Lure Pattern Design.....II-14
1$100
  4. Recent Industry Activity.....II-155 $500  
   Rapala VMC Acquires Sufix Fishing Line Brand.....II-15
PRADCO Outdoor Brands Acquires Lindy Little Joe.....II-15
Nature Vision Takes Over Castaic Softbaits.....II-15
Vonin and RFG Sign Merger Agreement.....II-15
1$100
   Element 21 Signs Partnership Agreement with Dunkin Lewis.....II-16
Daiwa Vietnam Inaugurates Sports Equipment Factory.....II-16
Element 21 Golf Company Bags Contract from Farris Brothers.....II-16
Element 21 Golf Company Expands Distribution Network.....II-16
Gander Mountain Starts Sales of Element 21 Carrot Stix™ Rods.....II-16
1$100
   Jarden Corporation Acquires K2 Inc......II-17
Rapala VMC Group Takes Over Terminator Fishing Lures.....II-17
Jarden Corporation Takes Over Pure Fishing.....II-17
Shakespeare Fishing Tackle Acquires Penn Fishing.....II-17
1$100
   NY Investor Group Acquires Abel Automatics.....II-18
Rapala VMC Snaps Up Horizon Lures and Outdoor Innovations.....II-18
Rapala VMC and Shimano to Form Joint Venture.....II-18
Vinashin Trading Forms a Joint Venture with Viking Cordage Company.....II-18
1$100
   Rapala VMC Divests Minority Stake in Rapala Eurohold.....II-19
Lindenberg Acquires Gene Larew.....II-19
Innovative Textiles and Honeywell Extends Partnership.....II-19
NS Group Completes Acquisition of Fishing Tools Specialty.....II-19
Nature Vision Takes Over Vector Sportfishing.....II-19
1$100
  5. Focus on Select Players.....II-209 $600  
   Aarcom International (India).....II-20
AFTCO Mfg. Co., Inc. (US).....II-20
Bass Pro Shops (US).....II-20
Berkley (US).....II-20
Buck's Bags, Inc. (US).....II-20
1$100
   Cabela’s Inc. (US).....II-21
Castaic Soft Bait, Inc. (US).....II-21
Composite Developments (NZ) Ltd. (New Zealand).....II-21
Daiwa Corporation (US).....II-21
1$100
   Diamondback fly Rods (US).....II-22
Eppinger Mfg. Co. (US).....II-22
Fenwick (US).....II-22
Gamakatsu Co., Ltd. (Japan).....II-22
Gibbs/Nortac Fishing (Canada).....II-22
1$100
   Grandt Industries, Inc. (US).....II-23
Hagen's (US).....II-23
Happysea (Suzhou) Company Ltd. (China).....II-23
Hedron, Inc. (US).....II-23
Jarden Corporation (US).....II-23
1$100
   Pure Fishing, Inc. (US).....II-24
K2, Inc. (US).....II-24
Penn Fishing Tackle Manufacturing Company (US).....II-24
Jim Teeny, Inc. (US).....II-24
1$100
   Lureflash International Ltd. (UK).....II-25
O. Mustad & Son A.S. (Norway).....II-25
Pflueger Fishing Tackle (US).....II-25
Rome Specialty Company, Inc. (US).....II-25
Rapala VMC Corporation (Finland).....II-25
1$100
   Storm Lures Corporation (US).....II-26
Sea Masterenterprise Co., Ltd. (Taiwan).....II-26
Sensas SA (France).....II-26
Shimano (Japan).....II-26
1$100
   Spirit River, Inc. (US).....II-27
Stren (US).....II-27
Sufix Fishing (US).....II-27
Tibor Reel Corporation (US).....II-27
Tiemco Ltd. (Japan).....II-27
1$100
   Uma International (India).....II-28
Weihai Sunshine Fishing Tackle Co., Ltd. (China).....II-28
Yo-Zuri America, Inc. (US).....II-28
Zebco (US).....II-28
1$100
  6. Global Market Perspective.....II-29   
   Table 1: World Recent Past, Current & Future Analysis for Fishing Equipment by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-291$350
   Table 2: World 10-Year Perspective for Fishing Equipment by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-301$350
   Table 3: World Recent Past, Current & Future Analysis for Fishing Rods, Reels & Poles by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-311$350
   Table 4: World 10-Year Perspective for Fishing Rods, Reels & Poles by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-321$350
   Table 5: World Recent Past, Current & Future Analysis for Fishing Lures, Flies & Baits by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-331$350
   Table 6: World 10-Year Perspective for Fishing Lures, Flies & Baits by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-341$350
   Table 7: World Recent Past, Current & Future Analysis for Fishing Lines by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-351$350
   Table 8: World 10-Year Perspective for Fishing Lines by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-361$350
   Table 9: World Recent Past, Current & Future Analysis for Fishing Hooks by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-371$350
   Table 10: World 10-Year Perspective for Fishing Hooks by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-381$350
   Table 11: World Recent Past, Current & Future Analysis for Other Fishing Equipment by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-391$350
   Table 12: World 10-Year Perspective for Other Fishing Equipment by Geographic Region – Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....II-401$350
III. MARKET58$1950
  1. United States.....III-117 $875  
   A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Outdoor-Lifestyle Retailers Angle for Larger Share in a Stagnant Market.....III-1
Fishing Activities Decline.....III-1
1$75
   Demographic and Other Characteristics of Anglers.....III-2
Favorite Fish of Anglers.....III-2
US Expenditure on Fishing Equipment.....III-2
Table 13: US Fishing Equipment Market (2006): Percentage Breakdown of Expenditure by Fishing Type for Freshwater, Saltwater and Nonspecific (includes corresponding Graph/Chart).....III-2
Product Launches.....III-2
5$750
   Strategic Corporate Developments.....III-73$225
   Focus on Select Players.....III-10
AFTCO Mfg. Co., Inc......III-10
Bass Pro Shops.....III-10
Berkley.....III-10
Buck's Bags, Inc......III-10
Cabela’s Inc......III-10
1$75
   Castaic Soft Bait, Inc......III-11
Daiwa Corporation.....III-11
Diamondback fly Rods.....III-11
Eppinger Mfg. Co......III-11
1$75
   Fenwick.....III-12
Grandt Industries, Inc......III-12
Hagen's.....III-12
Hedron, Inc......III-12
Jarden Corporation.....III-12
1$75
   Pure Fishing, Inc......III-13
K2, Inc......III-13
Penn Fishing Tackle Manufacturing Company.....III-13
Jim Teeny, Inc......III-13
1$75
   Pflueger Fishing Tackle.....III-14
Rome Specialty Company, Inc......III-14
Spirit River, Inc......III-14
Storm Lures Corporation.....III-14
Stren.....III-14
Sufix Fishing.....III-14
1$75
   Tibor Reel Corporation.....III-15
Yo-Zuri America, Inc......III-15
Zebco.....III-15
1$75
   B. Market Analytics.....III-16
Table 14: US Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-16
1$200
   Table 15: US 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-17
1$200
  2. Canada.....III-183 $300  
   A. Market Analysis.....III-18
Current and Future Analysis.....III-18
Canadian Fishing Market.....III-18
Fishing Industry in British Columbia.....III-18
1$75
   Gibbs/Nortac Fishing – A Major Canadian Player.....III-19
B. Market Analytics.....III-19
Table 16: Canadian Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-19
1$200
   Table 17: Canadian 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-20
1$200
  3. Japan.....III-213 $325  
   A. Market Analysis.....III-21
Current and Future Analysis.....III-21
Product Launch.....III-21
Focus on Select Players.....III-21
Gamakatsu Co., Ltd......III-21
Shimano.....III-21
1$75
   Tiemco Ltd......III-22
B. Market Analytics.....III-22
Table 18: Japanese Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-22
1$200
   Table 19: Japanese 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-23
1$200
  4. Europe.....III-247 $975  
   A. Market Analysis.....III-24
Current and Future Analysis.....III-24
European Trade Suppliers of Fishing Equipment.....III-24
Table 20: European Fishing Equipment Market (2005): Top 5 Countries Ranked by Number of Trade Suppliers of Fishing Tackle (includes corresponding Graph/Chart).....III-24
1$200
   Specialist Retailers of Fishing Equipment in Europe.....III-25
Table 21: European Fishing Equipment Market (2005): Top 5 Countries Ranked by Number of Specialist Retailers of Fishing Tackle (includes corresponding Graph/Chart).....III-25
European Stockists of Fishing Equipment.....III-25
Table 22: European Fishing Equipment Market (2005): Top 10 Countries Ranked by Number of Outlets of Fishing Tackle (includes corresponding Graph/Chart).....III-25
1$200
   Anglers in Europe.....III-26
Table 23: European Fishing Statistics (2005): Top Ten Countries in Europe Ranked by Number of Anglers (in Millions) (includes corresponding Graph/Chart).....III-26
Strategic Corporate Development.....III-26
1$200
   B. Market Analytics.....III-27
Table 24: European Recent Past, Current & Future Analysis for Fishing Equipment by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-27
1$200
   Table 25: European 10-Year Perspective for Fishing Equipment by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-281$200
   Table 26: European Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-291$200
   Table 27: European 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-30
1$200
  4a. France.....III-313 $300  
   A. Market Analysis.....III-31
Current and Future Analysis.....III-31
Sensas SA – A Major French Player.....III-31
1$75
   B. Market Analytics.....III-32
Table 28: French Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-32
1$200
   Table 29: French 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-33
1$200
  4b. Germany.....III-342 $300  
   Market Analysis.....III-34
Table 30: German Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-34
1$200
   Table 31: German 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-35
1$75
  4c. Italy.....III-362 $300  
   Market Analysis.....III-36
Table 32: Italian Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-36
1$200
   Table 33: Italian 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-37
1$200
  4d. United Kingdom.....III-383 $350  
   A. Market Analysis.....III-38
Current and Future Analysis.....III-38
Lureflash International Ltd. – A Major Player in the UK.....III-38
1$75
   B. Market Analytics.....III-39
Table 34: UK Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-39
1$200
   Table 35: UK 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-40
1$200
  4e. Spain.....III-412 $300  
   Market Analysis.....III-41
Table 36: Spanish Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-41
1$200
   Table 37: Spanish 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-42
1$200
  4f. Russia.....III-433 $325  
   A. Market Analysis.....III-43
Current and Future Analysis.....III-43
Strategic Corporate Development.....III-43
1$75
   B. Market Analytics.....III-44
Table 38: Russian Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment– Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-44
1$200
   Table 39: Russian 10-Year Perspective for Fishing Equipment by Product Segment– Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-45
1$200
  4g. Rest of Europe.....III-465 $475  
   A. Market Analysis.....III-46
Current and Future Analysis.....III-46
Product Launches.....III-46
Strategic Corporate Developments.....III-46
2$150
   Focus on Select Players.....III-48
O. Mustad & Son A.S. (Norway).....III-48
Rapala VMC Corporation (Finland).....III-48
1$75
   B. Market Analytics.....III-49
Table 40: Rest of Europe Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-49
1$200
   Table 41: Rest of Europe 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-50
1$200
  5. Asia-Pacific.....III-515 $475  
   A. Market Analysis.....III-51
Current and Future Analysis.....III-51
Chinese Market for Fishing Equipment.....III-51
Chinese Manufacturers Focus on Product Development and Cost Reduction.....III-51
1$75
   Strategic Corporate Developments.....III-52
Focus on Select Players.....III-52
Aarcom International (India).....III-52
Composite Developments (NZ) Ltd. (New Zealand).....III-52
Happysea (Suzhou) Company Ltd. (China).....III-52
1$75
   Sea Masterenterprise Co., Ltd. (Taiwan).....III-53
Uma International (India).....III-53
Weihai Sunshine Fishing Tackle Co., Ltd......III-53
1$75
   B. Market Analytics.....III-54
Table 42: Asia Pacific Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-54
1$200
   Table 43: Asia Pacific 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-55
1$200
  6. Latin America.....III-563 $475  
   A. Market Analysis.....III-56
Current and Future Analysis.....III-56
Brazilian Fishing Equipment Market.....III-56
Fishing Equipment Imports in Argentina.....III-56
1$75
   B. Market Analytics.....III-57
Table 44: Latin American Recent Past, Current & Future Analysis for Fishing Equipment by Product Segment – Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-57
1$200
   Table 45: Latin American 10-Year Perspective for Fishing Equipment by Product Segment – Percentage Breakdown of Dollar Sales for Rods, Reels & Poles; Lures, Flies & Baits; Fishing Lines; Hooks and Other Fishing Equipment Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart).....III-581$200
IV. COMPETITIVE LANDSCAPE 314$995
  
Total Companies Profiled: 305 (including Divisions/Subsidiaries - 322)

Region/Country                 Players


The United States               79
Canada                           7
Japan                           10 
Europe                         110
     France                     18  
     Germany                     7 
     The United Kingdom         19 
     Italy                      15 
     Spain                       9
     Rest of Europe             42
Asia-Pacific (Excluding Japan) 113 
Latin America                    2 
Middle East                      1
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