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  FEMININE HYGIENE PRODUCTS
A Global Strategic Business Report

This report analyzes the worldwide markets for Feminine Hygiene Products in Millions of US$. The specific product segments analyzed are Sanitary Pads/Towels, Tampons, Pantyliners, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 134 companies including many key and niche players worldwide such as Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise (UK) Ltd., Playtex Products Inc., Procter & Gamble, Svenska Cellulosa Aktiebolaget, and Uni-Charm Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1134  PAGES:    425
PRICE:    $3950  DATE:       April 2008
COMPANIES:  134  MARKET DATA TABLES:   209
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  FEMININE HYGIENE PRODUCTS (Complete Report) Pages : 425   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Sanitary Pads/Towels.....I-3
Tampons.....I-3
  
   Pantyliners.....I-4
Other Feminine Hygiene Products.....I-4
  
II. EXECUTIVE SUMMARY63$2250
  1. Outlook.....II-13 $400  
   Evolving Trends.....II-1
Zooming in On Teens.....II-1
Feminine Hygiene Products Donning Healthcare- Related Roles.....II-1
Comfort Outperforms Price.....II-1
1$100
   Physically Active Schedules: A Preferred Lifestyle Choice.....II-2
Nonwovens: The Time Honored Material Continues its Reign.....II-2
Global Market to Chug Along at a Steady Pace.....II-2
1$100
   Table 1: Global Market for Feminine Hygiene Products (2001-2010): Geographic Regions Ranked by CAGR– Asia-Pacific, Europe, Latin America, Canada, Japan, Rest of World, and the United States (includes corresponding Graph/Chart).....II-3
Feminine Protection Products: A Glimpse into What the Future Has in Store.....II-3
1$350
  2. Industry Overview.....II-415 $1000  
   Macro: The Big Picture.....II-4
Changing Landscape of the Industry.....II-4
1$100
   Market Maturity.....II-5
The Competitive Setup.....II-5
1$100
   Table 2: Leading Players in the Worldwide Feminine Hygiene Products Market (2006): Market Share by Company – Procter & Gamble, Johnson & Johnson, Kimberley-Clark, SCA and Others (includes corresponding Graph/Chart).....II-6

Table 3: Leading Players in the World Sanitary Napkins Market (2006): Market Share by Company – Procter & Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao and Others (includes corresponding Graph/Chart).....II-6
1$350
   A Psychographic Profile of Customer Groups.....II-7
Consumer Education – A Core Issue.....II-7
Demographics and its Affect on Sanitary Protection Products.....II-7
1$100
   Statistical Snapshots: “Notes from All Over the Globe”.....II-8
Tracking Major Trends.....II-8
Women: No Longer A Captive Market.....II-8
1$100
   The Convenience Factor.....II-9
Product Innovations: Sprucing Up the Market.....II-9
Packaging: Thinking Out of the Box.....II-9
1$100
   Reusability: A Resurfacing Trend from the 50s & 60s.....II-10
Growth of Multi-Purpose Products.....II-10
1$100
   Advertising & Marketing Trends.....II-11
New Advertising Targets.....II-11
Brand Loyalty: Strong as Ever.....II-11
1$100
   Rise of the Internet World.....II-12
Private Labels: Gaining Favoritism?.....II-12
Innovation is the Name of the Game.....II-12
1$100
   Thin & Absorbent: The Need of Today’s Women.....II-13
Ultra-thin Products: The Latest in Vogue.....II-13
Self-Adhesive/Beltless Napkin: A Major Breakthrough.....II-13
1$100
   Amazing Insights into the Stain-Lock System.....II-14
Emergence of Scented Products.....II-14
The Natural Way to Hygiene: A Major Trend Catching Fire.....II-14
1$100
   Organic Tampons: An Answer to Cries Against Toxin Protection.....II-15
Feminine Sanitary Products Going Green.....II-15
Flushable & Biodegradable Napkins: An Eco-Friendly Solution to Hygiene.....II-15
1$100
   Women Experiencing a High in Feminine Hygiene with Foaming Gels.....II-16
New Fabric Technology: Mapping Development Through the Years.....II-16
1$100
   Leakage Prevention: A Major Value Added Breakthrough.....II-17
Effective Odor Control: Reducing Discomfiture.....II-17
Superabsorbent Fiber Technology: Making Life Easier.....II-17
DivaCup™, A Breakthrough from Conventional Tampons and Pads.....II-17
1$100
   Wyeth’s New Drug for Menstrual Suppression.....II-18
1$100
  3. Issues Confronting the Industry.....II-193 $300  
   The Irony of Toxic Products & their Sanitary Protection Claims.....II-19
Unraveling the Truth About Pads & Tampons.....II-19
TSS: Safety of Feminine Sanitary Products Questioned.....II-19
1$100
   Passing the Buck.....II-201$100
   Unsettling Statistics in the Past.....II-21
Napkins Vs Tampons - Competition Heats Up.....II-21
Tampon Applicators & their Impact on the Environment.....II-21
What the Manufacturers Have to Say?.....II-21
1$100
  4. Product Overview.....II-228 $600  
   Feminine Hygiene Products: A Definition.....II-22
Feminine Protection Category.....II-22
The Intimate Hygiene Category.....II-22
Sanitary Pads/Napkins.....II-22
An Evolution Scan.....II-22
1$100
   Design Aspects.....II-23
Major Product Types.....II-23
Belted and Self-Adhesive Napkins.....II-23
Maxipads.....II-23
1$100
   Minipads.....II-24
Panty Shields.....II-24
Ultrathin Napkins.....II-24
Curved Napkins.....II-24
Overnight and Longer Napkin Products.....II-24
Slips Napkins.....II-24
Developments in the Field of Disposable Sanitary Napkins.....II-24
1$100
   Tampons.....II-25
Definition.....II-25
1$100
   An Evolution Scan.....II-261$100
   Major Product Types.....II-27
Applicator Tampons.....II-27
Digital or Applicator-free Tampons.....II-27
Sanitary Towels.....II-27
Pantyliners.....II-27
1$100
   Definition.....II-28
Accessories in Female Hygiene.....II-28
Synthetic Polyester Absorbent Materials: A Technical Insight.....II-28
Variable Flow Management: A Cutting Edge Technology Advancement.....II-28
A Peek Into Organic Production Alternatives.....II-28
2$200
  5. Product Innovations/Introductions.....II-303 $300  
   Kimberly to Launch Internal Female Tampons in Brazil.....II-30
Playtex Launches Gentle Glide® Tampon.....II-30
Lil-lets to Launch New Tampon.....II-30
J&J China Launches Stayfree Sanitary Napkin.....II-30
Playtex Introduces Tampon for Sport Active Female.....II-30
P&G Launches Light-Scented Tampons and Panty Liners.....II-30
1$100
   Ecoprogress Unleashes Flushaway™ Products in K-Mart Stores.....II-31
Kao Corporation Introduced Laurier F Sanitary Napkin.....II-31
Uni-Charm Rolls Out Innovative Sofy Panty-Liner.....II-31
Unicharm Designs Pantyliner with Natural Air Cotton.....II-31
Bach Tuyet Offers Matur Brand of Sanitary Napkin.....II-31
W.I.P. and Lysac Introduce New Sanitary Napkins Line.....II-31
Celcot Introduces Cotonè® a New Sanitary Napkins Range.....II-31
1$100
   Procter & Gamble Introduces Sanitary Pad, Naturella in Argentina.....II-32
1$100
  6. Recent Industry Activity.....II-337 $500  
   Energizer Holdings Acquires Playtex Products.....II-33
SCA Acquires Stake in Nuqul.....II-33
Accantia Divests Lil-lets to Electra.....II-33
Unicharm Acquires Shiseido Sanpro Business.....II-33
Kimberly-Clark Set to Expand Operations in Turkey.....II-33
1$100
   Rostam Procures $20million Wal-Mart Contract.....II-34
Dr. Fresh Inc. Establishes Flushaway Division.....II-34
Uni-Charm to Acquire Gulf Hygiene Industries.....II-34
SCA Invest $5M to Revamp Sanitary Products.....II-34
Polar Pharma to Enter Indian market with Branded Sanitary Napkins.....II-34
Violeta Adds Production Capacity.....II-34
Kimberly-Clark to Establish R&D Facility in South Korea.....II-34
1$100
   Ecoprogress Inks Long-term Deal with Canadian Firm .....II-35
Ecoprogress Secures $US 40,000 Order from Dr. Fresh.....II-35
Ecoprogress Wins Order from South China.....II-35
Ecoprogress Delivers Flushaway™ Products in Australia.....II-35
Ecoprogress, Sookochoff Enter Into Broker Agreement.....II-35
Ecoprogress Enter Into Licensing Agreement with QuarTek.....II-35
LG, Unicharm Form New Company for Sanitary Products.....II-35
1$100
   Daio to Establish Chinese JV.....II-36
Synova Inks Distribution Agreement for Diagnostic Panty-Liners.....II-36
J&J Boosts Panty Liner Market in Thailand.....II-36
Kao Thai Factory to Operate as Production and Distribution Hub for Southeast
  Asia.....II-36
Ecoprogress Technologies to Offer Flushaway® Female Hygiene Products.....II-36
Ecoprogress Orders $1.8 M Worth Flushaway® Products.....II-36
1$100
   Ecoprogress Boosts Manufacturing Capacity in China.....II-37
Ecoprogress Obtains Re-Order for Latest Flushaway Product.....II-37
Ecoprogress Inks Agreement with Yuji.....II-37
Ecoprogress Delivers Flushaway™ Products for US Marines.....II-37
Ecoprogress Signs Six-year Contract with Dr. Fresh.....II-37
Envirostar Delivers Flushaway™ Products in South Africa.....II-37
1$100
   Ecoprogress Inks Broker Deal with Femefresh.....II-38
TZMO Establishes Hygiene Plant .....II-38
Tredegar Swells Female Hygiene Products Business.....II-38
SCA Acquires Complete Ownership in Mexican Hygiene Business.....II-38
Plastar Takes Over Tradegar’s Subsidiary.....II-38
1$100
   CES and Dr. Fresh Enter into an Agreement.....II-39
CES Enters into Two Agreements with HKC .....II-39
Hemas Acquires Fems Brand .....II-39
AXM Pharma Commences Sale of Whisper Range.....II-39
1$100
  7. Focus on Select Players.....II-404 $400  
   Johnson & Johnson (USA).....II-40
Kao Corporation (Japan).....II-40
Kimberly-Clark Corporation (USA).....II-40
1$100
   Lil-lets Group Limited (UK).....II-41
Natracare Bodywise (UK) Ltd. (UK).....II-41
Playtex Products Inc (USA).....II-41
1$100
   Procter & Gamble (USA).....II-42
Svenska Cellulosa Aktiebolaget (Sweden).....II-42
1$100
   Uni-Charm Corporation (Japan).....II-43
1$100
  8. Global Market Perspective.....II-44   
   Table 4: World Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-441$350
   Table 5: World Long-term Projections for Feminine Hygiene Products by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-451$350
   Table 6: World Historic Review for Feminine Hygiene Products by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-461$350
   Table 7: World 15-Year Perspective for Feminine Hygiene Products by Geographic Region/Country – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-471$350
   Table 8: World Recent Past, Current & Future Analysis for Sanitary Pads/Towels by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-481$350
   Table 9: World Long-term Projections for Sanitary Pads/Towels by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-491$350
   Table 10: World Historic Review for Sanitary Pads/Towels by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-501$350
   Table 11: World 15-Year Perspective for Sanitary Pads/Towels by Geographic Region/Country – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-511$350
   Table 12: World Recent Past, Current & Future Analysis for Tampons by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-521$350
   Table 13: World Long-term Projections for Tampons by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-531$350
   Table 14: World Historic Review for Tampons by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-541$350
   Table 15: World 15-Year Perspective for Tampons by Geographic Region/Country – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-551$350
   Table 16: World Recent Past, Current & Future Analysis for Panty Liners by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-561$350
   Table 17: World Long-term Projections for Panty Liners by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-571$350
   Table 18: World Historic Review for Panty Liners by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-581$350
   Table 19: World 15-Year Perspective for Panty Liners by Geographic Region/Country – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008, & 2012 (includes corresponding Graph/Chart).....II-591$350
   Table 20: World Recent Past, Current & Future Analysis for Other Feminine Hygiene Products by Geographic Region/ Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-601$350
   Table 21: World Long-term Projections for Other Feminine Hygiene Products by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-611$350
   Table 22: World Historic Review for Other Feminine Hygiene Products by Geographic Region/Country – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....II-621$350
   Table 23: World 15-Year Perspective for Other Feminine Hygiene Products by Geographic Region/Country – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-631$350
III. MARKET114$1950
  1. The United States.....III-122 $1675  
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Feminine Hygiene Market Faces the Brunt of Changing Dynamics.....III-1
Consumer Behavior and Related Dynamics.....III-1
Penetration.....III-1
1$75
   Purchasing Patterns.....III-2
Income Groups.....III-2
Ethnic Trends.....III-2
1$75
   Table 24: Consumer Buying Behavior for Sanitary Protection in the US By Retail Channels: 2004 (includes corresponding Graph/Chart).....III-3

Table 25: Consumer Buying Behavior for Tampons in the US By Retail Cha8znnels: 2004 (includes corresponding Graph/Chart).....III-3
1$200
   Table 26: Customer Purchasing Patterns for Sanitary Napkins/Liners in the US (2006) (includes corresponding Graph/Chart).....III-4

Table 27: Consumer Buying Behavior for Sanitary Napkins/Panty Liners in the US by Retail Channels: 2004.....III-4
Tampon s Market –A Review.....III-4
1$200
   Market Highlights.....III-5
Growth Drivers.....III-5
Tampons Cash in on the Outdoor Theme.....III-5
Loyal Base of Tampon Users.....III-5
Clothing Favors Tampon Usage.....III-5
Market Trends.....III-5
Convenience and Portability Emphasize Need for Innovative Packaging.....III-5
1$75
   Tampon Packaging – Innovations are the Norm.....III-6
The Tampons Segment: A Retrospective Overview.....III-6
TSS Scare Leads to Withdrawal of Super- Absorbent Tampons.....III-6
1$75
   FDA—Regulations Related to Tampons.....III-71$75
   Organic Tampons – A Solution?.....III-8
Tracking Market Share Trends.....III-8
Table 28: Leading Players in the US Feminine Hygiene Products Market (2005)): Market Share by Company – Procter & Gamble, Kimberly-Clark Johnson & Johnson, Playtex and Others (includes corresponding Graph/Chart).....III-8
1$200
   Table 29: Leading Brands in Sanitary Protection Market in US (2005): Percentage Breakdown by Value and Volume Sales for Always, Kotex, Stayfree, Carefree, Kotex Lightdays, Kotex Overnites, Always Alldays, Kotex Freedom, Stayfree Classic, Kotex Lightdays Longs, and Private Label (includes corresponding Graph/Chart).....III-9
Tampons Segment.....III-9
Table 30: Key Players in the US Tampons Market (2007E): Percentage Breakdown of Sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart).....III-9
1$200
   Table 31: Leading Brands in the US Tampons Market (2007E): Percentage Breakdown of Value and Volume Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Private Labels and Others (includes corresponding Graph/Chart).....III-101$200
   Table 32: Leading Tampon Brands in US Drugstores (2007E): Percentage Breakdown of Value Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax Fresh, Private label and Others (includes corresponding Graph/Chart).....III-11

Table 33: Leading Tampon Brands at US Drugstores (2007E): Percentage Breakdown of Unit Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax Fresh and Others (includes corresponding Graph/Chart).....III-11
1$200
   Sanitary Napkins/Panty Liners Segment.....III-12
Table 34: Leading Players in the US Sanitary Napkins/ Panty Liners Market (2007E): Percentage Breakdown of Value Sales for Procter & Gamble, Kimberly-Clark and Others (includes corresponding Graph/Chart).....III-12

Table 35: Leading Sanitary Napkin/Liner Brands in the US (2007E): Percentage Breakdown of Value and Unit Sales for Always, Stayfree, Kotex, Kotex Lightdays, Always Fresh, Carefree To Go, Carefree, Always Cleanweave, Always Dri Weave, Stayfree Dry Max, Private Labels and Others (includes corresponding Graph/Chart).....III-12
1$200
   Table 36: Leading Sanitary Napkin/Liners Brands in US Drugstores (2007E): Percentage Breakdown of Value Sales for Always, Stayfree, Kotex, Always Fresh, Kotex Lightdays, Carefree To Go, Carefree, Always Clean Weave, Always Dri Weave, Stayfree Dry Max, Private Labels and Others (includes corresponding Graph/Chart).....III-13
Sanitary Pads Segment.....III-13
Table 37: Leading Players in the US Sanitary Pads Market (2007E): Percentage Breakdown of Sales for Procter & Gamble, Johnson & Johnson, Kimberly-Clark and Others (includes corresponding Graph/Chart).....III-13
1$200
   Market Shares – A Peek into History.....III-14
Table 38: Leading Brands in the US Sanitary Pads Market (1998-2002): Market Share by Brand - Procter & Gamble (Always, Always Alldays); Kimberly- Clark (Kotex, Kotex Lightdays, Kotex Overnites); Johnson & Johnson (Stayfree, Carefree) and Private Label (includes corresponding Graph/Chart).....III-14
Opportunities for Drug and Other Retail Channels.....III-14
1$200
   Table 39: Leading Retail Outlets in the US Feminine Hygiene Products Market (2007E): Percentage Breakdown of Sales for Drug Stores, Discounters, Supermarkets and Others (includes corresponding Graph/Chart).....III-15

Table 40: Leading Retail Outlets in the US Sanitary Napkins/Liners Market (2007E): Percentage Breakdown of Sales for Drug Stores, Food/Drug Combination Stores, Chain Drug Stores, Supermarkets and Others (includes corresponding Graph/Chart).....III-15
Tampon Retailing Almost Identical to Napkins.....III-15
Table 41: Tampons Market by Distribution Channel (2007E): Percentage Breakdown of Sales for Super Markets, Drug Stores, Discount Stores, and Others (includes corresponding Graph/Chart).....III-15
1$200
   Role of Private Label Products.....III-16
Rising Popularity of Drugstores for Tampon Purchases.....III-16
Private Label Tampons – Gaining Strength.....III-16
1$75
   Table 42: Performance of Private Labels in Feminine Hygiene Products Market (2004): Percentage Breakdown of Value Sales for Sanitary Napkins/ Tampons, Sanitary Napkins/Liners and Tampon Holders (includes corresponding Graph/Chart).....III-17
Product Innovations/Introductions.....III-17
1$200
   Strategic Corporate Developments.....III-181$75
   Key Players.....III-19
Johnson & Johnson.....III-19
Kimberly-Clark Corporation.....III-19
1$75
   Playtex Products Inc.....III-20
Procter & Gamble.....III-20
1$75
   B. Market Analytics.....III-21
Table 43: US Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-21

Table 44: US Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-21
1$200
   Table 45: US Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-22

Table 46: US 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-22
1$200
  2. Canada.....III-235 $650  
   A. Market Analysis.....III-23
Current & Future Analysis.....III-23
Tracking Market Share Trends.....III-23
Table 47: Leading Players in the Canadian Feminine Hygiene Products Market (2007E): Percentage Share Breakdown of Sales for Procter & Gamble, Kimberly-Clark,Johnson & Johnson, Playtex and Others (includes corresponding Graph/Chart).....III-23

Table 48: Leading Brands in the Canadian Panty Liners Market (2005): Market Share by Brand – Kotex Lightdays, Always, Carefree and Others (includes corresponding Graph/Chart).....III-23
Strategic Corporate Developments.....III-23
1$200
   Consolidated Ecoprogress Technology, Inc. – A Key Player.....III-241$75
   B. Market Analytics.....III-25
Table 49: Canadian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-25
1$200
   Table 50: Canadian Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads / Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-26

Table 51: Canadian Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-26
1$200
   Table 52: Canadian 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-27
1$200
  3. Japan.....III-287 $825  
   A. Market Analysis.....III-28
Current & Future Analysis.....III-28
Market Overview.....III-28
Distribution/Supply Structure for Sanitary Protection Products in Japan.....III-28
Overseas Manufacturers.....III-28
Domestic Manufacturers.....III-28
1$75
   Tracking Market Share Trends.....III-29
Table 53: Leading Players in the Japanese Sanitary Napkins Market (2005): Percentage Share Breakdown by Shipments for Uni-Charm, Kao, P&G Far East, Daio Paper and Others (includes corresponding Graph/Chart).....III-29

Table 54: Leading Players in the Japanese Feminine Care Market (2005): Percentage Share Breakdown of Sales for of Unicharm,Kao, P&G, Daio Paper, Shiseido, and Others(includes corresponding Graph/Chart).....III-29

Table 55: Leading Exporters of Tampon, Napkin, and Napkin Liner to Japan (2004): Percentage Share of Korea, France, Germany, Philippines, and Others (includes corresponding Graph/Chart).....III-29
1$200
   Production Figures: Historic review.....III-30
Table 56: Tampon Production in Japan: 1995-2003 (includes corresponding Graph/Chart).....III-30

Table 57: Sanitary Napkin Production in Japan: 1995-2003 (includes corresponding Graph/Chart).....III-30
Product Innovations/Introductions.....III-30
1$200
   Strategic Corporate Developments.....III-31
Key Players.....III-31
Daio Paper Corporation.....III-31
Kao Corporation.....III-31
Uni-Charm Corporation.....III-31
1$75
   B. Market Analytics.....III-32
Table 58: Japanese Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-32
1$200
   Table 59: Japanese Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/ Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-33

Table 60: Japanese Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-33
1$200
   Table 61: Japanese 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-34
1$200
  4. Europe.....III-358 $975  
   A. Market Analysis.....III-35
Current & Future Analysis.....III-35
Feminine Hygiene Market in Europe.....III-35
Changing Demographics:.....III-35
Table 62: Women Population (15-49 years) in Western and Eastern Europe: 1995-2015 (In Million) (includes corresponding Graph/Chart).....III-35
1$200
   Table 63: European Market for Feminine Hygiene Products (2004): Percentage Share Breakdown in Value and Volume terms for Western and Eastern Europe.....III-36
Panty Liners.....III-36
Ultra-Thin Pads.....III-36
Tampons.....III-36
Scenario at the Retailers Level.....III-36
Droplet based Coding System for Sanitary Packs.....III-36
1$200
   Competitive Scenario.....III-37
Tracking Market Share Trends.....III-37
Table 64: Leading Players in the European Feminine Hygiene Products Market (2007E): Market Share by Company – Procter & Gamble, Johnson & Johnson, SCA, Ontex, Kimberly-Clark and Others (includes corresponding Graph/Chart).....III-37
Tampons Segment.....III-37
Table 65: Leading Players in the European Tampons Market (2005): Market Share by Company – Procter & Gamble, Johnson & Johnson, Kimberly-Clark and Private Label (includes corresponding Graph/Chart).....III-37
1$200
   Svenska Cellulosa Aktiebolaget SCA: A Key Player.....III-38
B. Market Analytics.....III-38
Table 66: European Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country – France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-38
1$200
   Table 67: European Long-term Projections for Feminine Hygiene Products by Geographic Region / Country – France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million Years 2011 through 2015 (includes corresponding Graph/Chart).....III-39

Table 68: European Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39
1$200
   Table 69: European Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/ Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-40

Table 70: European Historic Review for Feminine Hygiene Products by Geographic Region/Country – France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-40
1$200
   Table 71: European Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-41

Table 72: European 15-Year Perspective for Feminine Hygiene Products by Geographic Region/Country – Percentage Breakdown of Dollar Sales for France, Germany, The UK, Italy, Spain, Russia and Rest of Europe Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-41
1$200
   Table 73: European 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-42
1$200
  4a. France.....III-433 $450  
   A. Market Analysis.....III-43
Current & Future Analysis.....III-43
Tracking Market Share Trends.....III-43
Table 74: Leading Players in the French Sanitary Pads Market (2007E): Percentage Share Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart).....III-43

Table 75: Leading Players in the French Tampons Market (2007E): Percentage Share Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart).....III-43
1$200
   B. Market Analytics.....III-44
Table 76: French Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-44

Table 77: French Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-44
1$200
   Table 78: French Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-45

Table 79: French 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-45
1$200
  4b. Germany.....III-464 $625  
   A. Market Analysis.....III-46
Current & Future Analysis.....III-46
German Sanitary Protection Market – Highly Brand Intensive.....III-46
Tracking Market Share Trends.....III-46
Table 80: Leading Players in the German Market for Sanitary Napkins (2005): Percentage Breakdown of Sales for P&G, Johnson & Johnson,Kimberly Clark, Private Label & Others (includes corresponding Graph/Chart).....III-46

Table 81: Leading Players in the German Tampons Market (2005): Percentage Share Breakdown of Sales for Johnson & Johnson, Kimberly Clark, Private Label & Others (includes corresponding Graph/Chart).....III-46
1$200
   Table 82: Leading Brands in the German Pantyliners Market (2005): Market Share by Brands – Carefree, Alldays, Kotex Brevia and Others (includes corresponding Graph/Chart).....III-47
B. Market Analytics.....III-47
Table 83: German Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-47
1$200
   Table 84: German Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-48

Table 85: German Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-48
1$200
   Table 86: German 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-49
1$200
  4c. The United Kingdom.....III-505 $725  
   A. Market Analysis.....III-50
Current & Future Analysis.....III-50
Tracking Market Share Trends.....III-50
Procter & Gamble Leads the Race.....III-50
Table 87: Leading Players in the UK Sanitary Pads Market (2007E): Percentage Breakdown of Sales for P&G, Kimberly-Clark, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart).....III-50

Table 88: Leading players in the UK Tampons Market (2007E): Percentage Breakdown of Sales for P&G, Kimberly Clark, Private Label & Others (includes corresponding Graph/Chart).....III-50
1$200
   Table 89: Leading Retail Channels for Sanitary Protection in UK (2007E): Percentage Breakdown of Sales for Multiple Grocers, Department Stores, and Others (includes corresponding Graph/Chart).....III-51
Key Player s.....III-51
Lil-lets Group Limited.....III-51
Natracare Bodywise (UK) Ltd......III-51
Strategic Corporate Development.....III-51
1$200
   Product Innovations/Introductions.....III-52
B. Market Analytics.....III-52
Table 90: UK Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-52
1$200
   Table 91: UK Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-53

Table 92: UK Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-53
1$200
   Table 93: UK 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-54
1$200
  4d. Italy.....III-555 $625  
   A. Market Analysis.....III-55
Current & Future Analysis.....III-55
Competitive Landscape.....III-55
Tracking Market Share Trends.....III-55
Table 94: Leading Players in the Italian Sanitary Pads Market (2007E): Percentage Breakdown of Sales for Procter & Gamble, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart).....III-55

Table 95: Leading Players in the Italian Tampons Market (2007E): Percentage Breakdown of Sales for Procter & Gamble and Johnson & Johnson.....III-55
1$200
   Product Innovations/Introductions.....III-56
Strategic Corporate Developments.....III-56
1$75
   B. Market Analytics.....III-57
Table 96: Italian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-57
1$200
   Table 97: Italian Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-58

Table 98: Italian Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-58
1$200
   Table 99: Italian 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-59
1$200
  4e. Spain.....III-603 $425  
   A. Market Analysis.....III-60
Current & Future Analysis.....III-60
Tracking Market Share Trends.....III-60
Table 100: Leading Players in the Spanish Sanitary Pads Market (2007E): Percentage Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart).....III-60

Table 101: Leading Players in the Spanish Tampons Market (2007E): Percentage Breakdown of Sales for P&G, Johnson & Johnson, Private Label & Others (includes corresponding Graph/Chart).....III-60
1$200
   B. Market Analytics.....III-61
Table 102: Spanish Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-61

Table 103: Spanish Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-61
1$200
   Table 104: Spanish Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-62

Table 105: Spanish 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-62
1$200
  4f. Russia.....III-633 $425  
   Market Analysis.....III-63
Current & Future Analysis.....III-63
Table 106: Russian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-63
1$200
   Table 107: Russian Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-64

Table 108: Russian Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-64
1$200
   Table 109: Russian 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-65
1$200
  4g. Rest of Europe.....III-664 $450  
   A. Market Analysis.....III-66
Current & Future Analysis.....III-66
Hungary.....III-66
Key Player.....III-66
Ontex (Belgium).....III-66
Strategic Corporate Developments.....III-66
1$75
   B. Market Analytics.....III-67
Table 110: Rest of Europe Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-67
1$200
   Table 111: Rest of Europe Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-68

Table 112: Rest of Europe Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-68
1$200
   Table 113: Rest of Europe 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-69
1$200
  5. Asia-Pacific.....III-705 $675  
   A. Market Analysis.....III-70
Current & Future Analysis.....III-70
A Potential Growth Market.....III-70
B. Market Analytics.....III-70
Table 114: Asia-Pacific Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country – China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-70
1$200
   Table 115: Asia-Pacific Long-term Projections for Feminine Hygiene Products by Geographic Region Country – China and Rest Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million Years 2011 through 2015 (includes corresponding Graph/Chart).....III-71

Table 116: Asia-Pacific Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-71
1$200
   Table 117: Asia-Pacific Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-72

Table 118: Asia-Pacific Historic Review for Feminine Hygiene Products by Geographic Region/Country – China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-72
1$200
   Table 119: Asia-Pacific Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-73

Table 120: Asia-Pacific 15-Year Perspective for Feminine Hygiene Products by Geographic Region Country – Percentage Breakdown of Dollar Sales for China and Rest of Asia-Pacific Markets for Years 1998, 2008 & 2012.....III-73
1$200
   Table 121: Asia-Pacific 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-74
1$200
  5a. China.....III-7510 $825  
   A. Market Analysis.....III-75
Current & Future Analysis.....III-75
Market Overview.....III-75
Market Structure.....III-75
1$75
   The WTO Impact.....III-76
Market Concerns.....III-76
Market Characteristics.....III-76
1$75
   Distribution Scenario.....III-77
Table 122: Market for Female Hygiene Products in China By Distribution Channels (2007E): Percentage Breakdown by Value Sales for Department Stores, Chain Stores, Drugstores and Food Stores (In %) (includes corresponding Graph/Chart).....III-77
Product Categories.....III-77
Sanitary Towels.....III-77
1$200
   Table 123: Leading Players in the Chinese Sanitary Towels Market ( 2005): Percentage Breakdown of Sales for Hengan Group, Kimberly-Clark, P&G Company, Shanghai Kao Corporation and Others (includes corresponding Graph/Chart).....III-78
Tampons.....III-78
1$200
   Table 124: Leading Players in Chinese Tampons Market (2005): Percentage Share Breakdown for P&G (China) Company, Hengan Group, Kimberly-Clark (China) Investment Co., Ltd and Others (includes corresponding Graph/Chart).....III-79
Female Private Cleaning Lotions.....III-79
Table 125: Female Private Cleaning Lotions Market in China (2004&2005): Market Share of Leading Players- Enwei Group, Shenzhen Shierjie,Chongqing Qianliguang Medical Products Co., Ltd, Shenyang Yirenbao Biochemical Products Co., Ltd, Jinhan Xiaojie Products Co., Ltd, , and Others (includes corresponding Graph/Chart).....III-79
1$200
   Wet Tissue.....III-80
Imports and Exports Scenario.....III-80
Key Players.....III-80
Enwei Group.....III-80
Hengan International Group Company.....III-80
1$75
   Shanghai Welfare (Group) Co., Ltd.....III-81
Product Innovations/Introductions.....III-81
Strategic Corporate Developments.....III-81
2$150
   B. Market Analytics.....III-83
Table 126: Chinese Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-83

Table 127: Chinese Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-83
1$200
   Table 128: Chinese Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-84

Table 129: Chinese 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-84
1$200
  5b. Rest of Asia-Pacific.....III-8510 $1075  
   A. Market Analysis.....III-85
Current & Future Analysis.....III-85
Thailand.....III-85
Market Overview.....III-85
Sanitary & Household Paper Market.....III-85
1$75
   Table 130: Thailand Market for Sanitary Napkins (2004 & 2005): Market Shares of Leading Brands by Volume Sales for Laurier, Sofy, Modess, Whisper and Others (includes corresponding Graph/Chart).....III-86

Table 131: Thailand Market for Panty Liners (2005): Market Shares of Leading Brands by Value Sales for Carefree, Sofy, and Others (includes corresponding Graph/Chart).....III-86
India.....III-86
Market Overview.....III-86
1$200
   Sales of Sanitary Products Soar in India.....III-87
The Sanitary Napkin Scene.....III-87
Market Leaders.....III-87
Table 132: Indian Market for Sanitary Napkins (2004 & 2005): Market Shares of Leading Players by Value Sales for Johnson & Johnson, Procter & Gamble, Kimberly-Clark and Others (includes corresponding Graph/Chart).....III-87
1$200
   Battle of the Brands.....III-88
Tracking Market Share Trends.....III-88
Table 133: Leading Players in the Indian Feminine Hygiene Products Market (2003- 2005): Market Share by Company – Johnson & Johnson, Procter & Gamble and Others (includes corresponding Graph/Chart).....III-88
Australia.....III-88
Market Overview.....III-88
1$200
   Korea.....III-89
Market Overview.....III-89
Malaysia.....III-89
Market Overview.....III-89
Hong Kong.....III-89
Will Hong Kong Use Tampons?.....III-89
1$75
   Taiwan.....III-90
Table 134: Leading Players/Brands in the Taiwanese Sanitary Protection Products Market (2005): Percentage Breakdown of Sales for Taiwan Uni-Charm, Taiwan P & G, Taiwan Kao, Kang Na Hsiung and Others (includes corresponding Graph/Chart).....III-90
Key Players.....III-90
Kang Na Hsiung Co Ltd.....III-90
1$200
   Taiwan Procter & Gamble Co Ltd......III-91
Strategic Corporate Developments.....III-91
1$75
   B. Market Analytics.....III-92
Table 135: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-92
1$200
   Table 136: Rest of Asia-Pacific Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-93

Table 137: Rest of Asia-Pacific Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/ Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-93
1$200
   Table 138: Rest of Asia-Pacific 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-94
1$200
  6. Latin America.....III-955 $650  
   A. Market Analysis.....III-95
Current & Future Analysis.....III-95
Strategic Corporate Developments.....III-95
1$75
   B. Market Analytics.....III-96
Table 139: Latin American Recent Past, Current & Future Analysis for Feminine Hygiene Products by Geographic Region/Country – Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-96

Table 140: Latin American Long-term Projections for Feminine Hygiene Products by Geographic Region/ Country – Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million Years 2011 through 2015 (includes corresponding Graph/Chart).....III-96
1$200
   Table 141: Latin American Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-97

Table 142: Latin American Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-97
1$200
   Table 143: Latin American Historic Review for Feminine Hygiene Products by Geographic Region / Country – Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-98

Table 144: Latin American Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-98
1$200
   Table 145: Latin American 15-Year Perspective for Feminine Hygiene Products by Geographic Region/ Country – Percentage Breakdown of Dollar Sales for Brazil, Mexico, and Rest of Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-99

Table 146: Latin American 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-99
1$200
  6a. Brazil.....III-1004 $550  
   A. Market Analysis.....III-100
Current & Future Analysis.....III-100
Market Overview.....III-100
Tracking Market Share Trends.....III-100
Table 147: Leading Players in the Brazilian Market for Feminine Hygiene Products (2005): Percentage Breakdown of Volume Sales for Johnson & Johnson, Procter & Gamble, Kimberly-Clark and Others (includes corresponding Graph/Chart).....III-100
1$200
   Table 148: Leading Brands in the Brazilian Traditional Pads Market (2006): Percentage Breakdown of Value Sales for Intimus, Sempre Livre, Always and Others (includes corresponding Graph/Chart).....III-101

Table 149: Leading Brands in the Brazilian Internal Female Tampons Market (2006): Percentage Breakdown of Value Sales for OB, Tampax and Others (includes corresponding Graph/Chart).....III-101

Table 150: Leading Brands in the Brazilian Daily Protectors Market (2006): Percentage Breakdown of Value Sales for Carefree, Intimus and Others (includes corresponding Graph/Chart).....III-101
1$200
   B. Market Analytics.....III-102
Table 151: Brazilian Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-102

Table 152: Brazilian Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-102
1$200
   Table 153: Brazilian Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-103

Table 154: Brazilian 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-103
1$200
  6b. Mexico.....III-1043 $375  
   Market Analysis.....III-104
Current & Future Analysis.....III-104
Table 155: Mexican Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-104
1$200
   Table 156: Mexican Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-105

Table 157: Mexican Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Other Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-105
1$200
   Table 158: Mexican 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-106
1$200
  6c. Rest of Latin America.....III-1073 $325  
   A. Market Analysis.....III-107
Current & Future Analysis.....III-107
Strategic Corporate Developments.....III-107
1$75
   B. Market Analytics.....III-108
Table 159: Rest of Latin America Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-108

Table 160: Rest of Latin America Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-108
1$200
   Table 161: Rest of Latin Americ for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-109

Table 162: Rest of Latin America 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-109
1$200
  7. Rest of World.....III-1105 $750  
   A. Market Analysis.....III-110
Current & Future Analysis.....III-110
Israel.....III-110
Table 163: Leading Brands in the Panty Liners Market (2004): Percentage Breakdown by Value Sales for Alldays, Lily Intimate, Carefree and Others (includes corresponding Graph/Chart).....III-110
1$200
   Table 164: Leading Brands in the Israeli Tampons Market (2007E): Percentage Breakdown by Value Sales for O.B., Tampax, and Playtex (includes corresponding Graph/Chart).....III-111
Egypt.....III-111
Market Overview.....III-111
Nigerian Government Bans Sanitary Napkin Imports.....III-111
Lil-lets (SA) Pty – A Leader in South African Tampons Market.....III-111
Strategic Corporate Developments.....III-111
2$400
   B. Market Analytics.....III-113
Table 165: Rest of World Recent Past, Current & Future Analysis for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-113

Table 166: Rest of World Long-term Projections for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-113
1$200
   Table 167: Rest of World Historic Review for Feminine Hygiene Products by Product Segment – Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1991 through 2000 (includes corresponding Graph/Chart).....III-114

Table 168: Rest of World 15-Year Perspective for Feminine Hygiene Products by Product Segment – Percentage Breakdown of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and Others Markets for 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-114
1$200
IV. COMPETITIVE LANDSCAPE 227$995
  
Total Companies Profiled: 134 (including Divisions/Subsidiaries - 195)

Region/Country                 Players

The United States                 23
Canada                             3
Japan                              7
Europe                            94
     France                        7
     Germany                       7
     The United Kingdom            8
     Italy                        13
     Spain                         6
     Russia                        3
     Rest of Europe               50
Asia-Pacific (Excluding Japan)    45
Middle East                       18                    
Latin America                      2
Africa                             3
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