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  ENDOSCOPY SYSTEMS
A Global Strategic Business Report

This report analyzes the worldwide markets for Endoscopy Systems in US$ Million. The major product segments analyzed are Endoscopes, and Visualization Equipment. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2006 through 2015. A eleven-year historic analysis is also provided for these markets. The report profiles 155 companies including many key and niche players worldwide such as Boston Scientific Corporation, Conmed Corporation, Ethicon Endo-Surgery, Inc., Fujinon Corp., Given Imaging, Hoya Corporation, Karl Storz GmbH & Co. KG, Karl Storz Endoscopy-America, Inc., Karl Storz Endoscopy Japan K.K., Medtronic Neurologic Technologies, Olympus Corporation, Richard Wolf Medical Instruments Corporation, Smith & Nephew, Plc., and Stryker Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1500  PAGES:    538
PRICE:    $3950  DATE:       February 2009
COMPANIES:  155  MARKET DATA TABLES:   175
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  ENDOSCOPY SYSTEMS (Complete Report) Pages : 538   | $3950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Endoscopes.....I-3
Rigid Endoscope.....I-3
  
   Flexible Endoscopes.....I-4
Visualization Equipment.....I-4
  
II. EXECUTIVE SUMMARY64$2250
  1. Industry Analysis.....II-16 $400  
   Endoscopy Systems – Global Market Overview and Analysis.....II-1
Market Dynamics.....II-1
Driven by Minimally Invasive Endoscopy Surgery II-1 Use of Disposables On Rise.....II-1
Growing Market for GI Endoscopy.....II-1
1$100
   Review of Technologies Reshaping the Market.....II-2
Robotics in Endoscopy.....II-2
Growing Trend Toward Integrated Operating Room Suites.....II-2
1$100
   Confocal Microendoscopes.....II-3
Capsule Endoscopy.....II-3
1$100
   High Definition Endoscopy.....II-4
Endoscopic Ultrasound.....II-4
Auto Fluorescence Imaging.....II-4
1$100
   Narrow Band Imaging Technology.....II-5
Multi-Band Imaging.....II-5
NOTES – A New Dimension to Translumenal Endoscopy.....II-5
1$100
   Other Technology Advancements Over The Years.....II-6
Lymph Endoscopy.....II-6
Endoscopic Carpal Tunnel Release.....II-6
Endoscopic Metal Halide Technology.....II-6
1$100
  2. Competitive Scenario.....II-73 $700  
   Table 1: Leading Players in the Global Endoscopy Market (2008E): Percentage Breakdown of Value Sales for Olympus, Johnson & Johnson, Boston Scientific, Smith & Nephew, Karl Storz, Covidien, and Others (includes corresponding Graph/Chart).....II-7
Competitive Landscape: Leading Players in Endoscopy Systems Market.....II-7
1$300
   Endoscopes.....II-8
Rigid Endoscope.....II-8
Table 2: Leading Players in the Global Rigid Endoscope Market (2007): Percentage Breakdown of Value Sales for Karl Storz, Olympus, Smith & Nephew, Stryker, Richard Wolf, and Others (includes corresponding Graph/Chart).....II-8
Flexible Endoscopes.....II-8
Table 3: Leading Players in the Global Flexible Endoscopes Market (2008E): Percentage Breakdown of Value Sales for Olympus, Fujinon, and Pentax (includes corresponding Graph/Chart).....II-8
1$300
   Capsule Endoscopy.....II-9
Table 4: Leading Players in the Global Capsule Endoscopes Market (2008E): Percentage Breakdown of Value Sales for Given Imaging and Others.....II-9
Visualization Equipment.....II-9
1$300
  3. Product Overview.....II-1029 $1500  
   Minimally Invasive Surgery.....II-10
Benefits of MIS.....II-10
What is Endoscopy?.....II-10
Classification of Endoscopy Systems.....II-10
1$100
   What is Endoscope?.....II-11
Table 5: World Endoscopy Market (2008E): Percentage Breakdown of Value Sales by
  Application – Gastrointestinal, Arthroscopy, Laparoscopy, Urology, and Others (includes
    corresponding Graph/Chart).....II-11
Rigid Endoscopes.....II-11
1$300
   Flexible Endoscopes.....II-12
Rigid and Flexible Endoscopes: A Comparison.....II-12
Percutaneous Fiberscopes.....II-12
1$100
   Fiberoptic Instruments.....II-13
Video Endoscopes.....II-13
Video Endoscopes or Fiberoptics: Which One Offers a Better Solution.....II-13
Evolution of Endoscopes.....II-13
1$100
   Modern Endoscopes.....II-141$100
   Drawbacks of Endoscopic Surgery.....II-15
Types of Endoscopes.....II-15
Laparoscope.....II-15
1$100
   Types of Laparoscope.....II-16
Viewing Laparoscope.....II-16
Video Laparoscope.....II-16
1$100
   Diagnostic Laparoscope.....II-17
Operating Laparoscope.....II-17
Gastroscope.....II-17
Colonoscope & Sigmoidoscope.....II-17
1$100
   Choledochoscope.....II-181$100
   Duodenoscope.....II-19
Enteroscope.....II-19
Laryngoscope.....II-19
Bronchoscope.....II-19
1$100
   Flexible Bronchoscope.....II-20
Angioscope.....II-20
Arthroscope.....II-20
1$100
   Cystoscope.....II-21
Hysteroscope.....II-21
Resectoscope.....II-21
Fetoscope.....II-21
Endoscopic Equipment.....II-21
Visualization Equipment.....II-21
1$100
   Cameras & Monitors.....II-22
Light Sources.....II-22
White Light Endoscopy.....II-22
Recorders & Printers.....II-22
Suction and Irrigation Equipment.....II-22
Insufflators.....II-22
Endoscopic Accessories.....II-22
1$100
   Suction Traps.....II-23
Trocars and Cannulae.....II-23
Fluid Flushing Devices.....II-23
Tissue Sampling Devices.....II-23
Overtubes.....II-23
Major Areas of Endoscopy Application.....II-23
Gastrointestinal.....II-23
1$100
   Capsule Endoscopy.....II-24
Upper Intestinal Endoscopy.....II-24
Colonoscopy.....II-24
Duodenoscopy.....II-24
Cholangiopancreatography.....II-24
1$100
   Laparoscopic Appendectomy.....II-25
Bowel Laparoscopy.....II-25
1$100
   Laparoscopic Cholecystectomy / Gallstone Disease.....II-26
Diaphragmatic Injury.....II-26
Eosinophilic Gastroenteritis.....II-26
Malrotation.....II-26
Peritoneal Implants.....II-26
Rectal Prolapse.....II-26
1$100
   Rectal Tumor.....II-27
Renal Lithiasis.....II-27
Enteroscopy.....II-27
Intra-Operative Enteroscopy.....II-27
Push Enteroscopy.....II-27
Sonde Enteroscopy.....II-27
1$100
   Sigmoidoscopy.....II-28
Choledoscopy.....II-28
Esophagogastroduodenoscopy / Gastroscopy / Upper Endoscopy.....II-28
Small Bowel Radiograph.....II-28
Barium Follow Through Technique.....II-28
Enteroclysis.....II-28
Tagged Red Blood Cells.....II-28
Angiography.....II-28
Virtual Endoscopy.....II-28
1$100
   Arthroscopy.....II-29
Neuroendoscopy.....II-29
Urology.....II-29
Cystoscopy.....II-29
Surgical Process.....II-29
1$100
   Hernial Laparoscopy.....II-30
Ear, Nose and Throat (ENT).....II-30
Laryngoscopy.....II-30
Respiratory Tract.....II-30
Bronchoscopy.....II-30
1$100
   Thoracic Laparoscopy.....II-31
Blebectomy.....II-31
Intubation Endoscopes.....II-31
Otoscopy.....II-31
Sinoscopy.....II-31
Pharyngolaryngoscopy.....II-31
1$100
   Obstetric/Gynecology.....II-32
Fallopian & Ovarian Laparoscopy.....II-32
Endometriosis.....II-32
Tubal Ligation.....II-32
Vagina Creation.....II-32
Laparoscopic Myomectomies.....II-32
1$100
   Ovarian Cystectomy.....II-33
Female Infertility.....II-33
Female Sterilization.....II-33
Pelvic Inflammation.....II-33
1$100
   General Surgery Applications.....II-34
Laparoscopy Relieves Pain in CABG Surgery.....II-34
Laparoscopic Vagotomy for Ulcer Treatment.....II-34
Laparoscopic Splenectomy.....II-34
Splenic Aneurysms.....II-34
Treatment of Liver Disease.....II-34
Nephrectomy.....II-34
1$100
   Treatment of Polycystic Kidney Disease.....II-35
Asymptomatic Pheochromocytoma.....II-35
Aortoiliac Reconstruction.....II-35
Carpal Tunnel Syndrome.....II-35
Catheter Disconnections.....II-35
Catheter Malfunctioning.....II-35
Colorectal Cancer.....II-35
Cushing’s Disease.....II-35
Dialysis Catheter.....II-35
1$100
   Hirschsprung’s Disease.....II-36
Bypass Surgery.....II-36
Fetoscopy.....II-36
Bariatric Surgery.....II-36
Confocal Laser Endoscopy.....II-36
Interventional Pulmonology.....II-36
Endoscopic Approaches.....II-36
Anticoagulation.....II-36
1$100
   Nutritional Disorders.....II-37
Percutaneous Endoscopic Gastrotomy.....II-37
Percutaneous Endoscopic Gastrotomy Jejunostomy.....II-37
Direct Percutaneous Endoscopic Jejunostomy.....II-37
Processing and Storing of Endoscopes.....II-37
Storing.....II-37
1$100
   Cleaning.....II-38
1$100
  4. Product Innovations/Introductions.....II-397 $500  
   Olympus Medical to Introduce Concept Model Endoscopic System.....II-39
Fujinon Unveils Fully Digital Endoscope System.....II-39
Smith & Nephew Introduces New Hip Access Cannula.....II-39
Conmed Releases New Endoscopy Products.....II-39
1$100
   Smith & Nephew Endoscopy Unleashes Bioraptor™ 2.3 PK Suture Anchor.....II-40
Olympus Introduces Capsule Endoscope.....II-40
FDA Approves Video-Based Endoscopes by Vision-Sciences.....II-40
PENTAX Medical Launches Video Endoscopic System.....II-40
1$100
   Olympus Introduces Gastrointestinal Endoscopy System.....II-41
KARL STORZ Introduces Flexible Video Cystoscope.....II-41
Smith & Nephew Endoscopy Introduces High-Definition Surgical Camera System.....II-41
Smith & Nephew Endoscopy Introduces New CLEAR- TRAC? Disposable Cannulas.....II-41
Sonora Medical Systems Unleashes Unique Product for Endoscopy.....II-41
1$100
   Olympus Develops Latest Technology Multispectral Video Endoscope System.....II-42
Olympus Releases New Single Balloon Enteroscope System.....II-42
Olympus Launches Two Innovative Gastrointestinal Video-Scopes.....II-42
Solos Endoscopy Launches Solos Breast Endoscopy System.....II-42
CONMED Unveils New Product Lines.....II-42
1$100
   Hawthorn Medical Launches New HD Endoscopy System.....II-43
Smith & Nephew Launches New Surgical Image Management System.....II-43
Olympus Offers New EFP250 Flushing Pump.....II-43
KARL STORZ Introduces Video Podcasts of Surgeries.....II-43
OmniVision Unveils Smallest NTSC CameraChip.....II-43
1$100
   IntroMedic Launches Capsule Endoscope.....II-44
Boston Scientific Launches New EVH Solutions.....II-44
KARL STORZ Unveils AUTOCON® II 400 ESU and Bipolar Resectoscope.....II-44
Optiscan Imaging Launches Confocal Microscope.....II-44
Oridion Medical Introduces Microstream CO2 Smart BiteBloc.....II-44
1$100
   Fujinon Introduces Fully Digital Endoscope System.....II-45
Olympus Launches Capsule Endoscope in Europe.....II-45
Stryker Develops Three Software Suites for Navigation Systems.....II-45
Smith & Nephew Launches Autoclavable Camera.....II-45
Smith & Nephew Introduces Two Shoulder Repairing Products.....II-45
1$100
  5. Recent Industry Activity.....II-466 $400  
   Olympus Acquires Gyrus ACMI.....II-46
Fujifilm to Merge Fujinon’s Endoscopy Business.....II-46
McKesson Buys Rosebud Solutions.....II-46
Given Imaging to Sell Capsule Endoscopy Device in Japan.....II-46
1$100
   Pentax Merger with HOYA.....II-47
Smith & Nephew Endoscopy Divests Vascular Business.....II-47
Seattle Development Stage Company Purchases SafeStitch.....II-47
Cantel Medical Acquires Small Endoscope Leak- Detection Equipment Business.....II-47
Novadaq Takes Over Xillix.....II-47
Integrated Endoscopy Establishes Joint Venture in Europe.....II-47
1$100
   PuriCore and Minntech Sign Distribution Agreement.....II-48
Solos Inks an Agreement With Dynamic Surgical Inventions.....II-48
AMC Establishes New Endoscopy Center.....II-48
Solos Endoscopy and Tekno-Medical Ink Agreement.....II-48
KGMU Establishes Endoscopy Lab.....II-48
GI Societies and Olympus Form Partnership.....II-48
1$100
   Sopro and Comeg Merge Operations.....II-49
Stryker Acquires Sightline Technologies.....II-49
GENICON and Broadlane Ink an Agreement.....II-49
Solos Endoscopy Purchases Assets of Lifeline Biotechnologies.....II-49
KARL STORZ Inks Agreement With Global Care Quest .....II-49
Given Imaging Shifts Stock to Europe and the US.....II-49
1$100
   NeoGuide Obtains FDA Approval For Colonoscopy System.....II-50
ViaDux Healthcare is Now Solos Endoscopy.....II-50
Advanced Sterilization Obtains FDA Clearance.....II-50
STERIS Obtains FDA Approval For Reliance EPS.....II-50
Solos Endoscopy Files For FDA Clearance of OvaScope™ and MastaScope™.....II-50
ACMI Establishes GSS Business Unit.....II-50
1$100
   Xillix Technologies Receives Patent Numbers to Fluorescence Endoscopy Systems.....II-51
Boston Scientific Purchases Willy Rusch’s Endoscopic Stent Technologies.....II-51
PENTAX Markets Autofluorescence Endoscopy System Overseas.....II-51
1$100
  6. Focus on Select Global Players.....II-524 $400  
   Boston Scientific Corporation (USA).....II-52
Conmed Corporation (USA).....II-52
Ethicon Endo-Surgery, Inc. (USA).....II-52
Fujinon Corp. (Japan).....II-52
1$100
   Given Imaging (Israel).....II-53
Hoya Corporation (Japan).....II-53
Karl Storz GmbH & Co. KG (Germany).....II-53
Karl Storz Endoscopy-America, Inc. (USA).....II-53
Karl Storz Endoscopy Japan K.K. (Japan).....II-53
1$100
   Medtronic Neurologic Technologies (USA).....II-54
Olympus Corporation (Japan).....II-54
Richard Wolf Medical Instruments Corporation (Germany).....II-54
Smith & Nephew, Plc (UK).....II-54
1$100
   Stryker Corporation (USA).....II-55
1$100
  7. Global Market Perspective.....II-56   
   Table 6: Global Recent Past, Current & Future Analysis for Endoscopy Systems by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-561$300
   Table 7: Global Historic Review for Endoscopy Systems by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart.....II-571$300
   Table 8: Global 15-Year Perspective for Endoscopy Systems by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2009 and 2015 (includes corresponding Graph/Chart).....II-581$300
   Table 9: Global Recent Past, Current & Future Analysis for Endoscopes by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-591$300
   Table 10: Global Historic Review for Endoscopes by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-601$300
   Table 11: Global 15-Year Perspective for Endoscopes by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2009 and 2015 (includes corresponding Graph/Chart).....II-611$300
   Table 12: Global Recent Past, Current & Future Analysis for Visualization Equipment by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-621$300
   Table 13: Global Historic Review for Visualization Equipment by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....II-631$300
   Table 14: Global 15-Year Perspective for Visualization Equipment by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets for Years 2000, 2009 and 2015 (includes corresponding Graph/Chart).....II-641$300
III. MARKET56$1950
  1. The United States.....III-120 $1475  
   A. Market Analysis.....III-1
Current & Future Analysis.....III-1
Growing Demand for Minimally Invasive Surgeries.....III-1
Technology Advancements.....III-1
Endoscopy as Outpatient Surgery.....III-1
Product Bundling Increases Purchases.....III-1
1$75
   Increase in Sales for Digital Recording Systems.....III-2
GI Procedures Propel Endoscopy Market.....III-2
Table 15: US Recent Past, Current, and Future Analysis for Gastrointestinal Endoscopy Procedures with Volume in Thousands for the Years 2006 through 2010 (includes corresponding Graph/Chart).....III-2
1$150
   Capsule Endoscopy.....III-3
Table 16: US Recent Past, Current & Future Analysis for Capsule Endoscopy with Annual Sales Figures in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart).....III-3

Table 17: Reimbursement for Capsule Endoscopy (includes corresponding Graph/Chart).....III-3
1$150
   Laparascopic Procedures.....III-4
Table 18: US Recent Past, Current, and Future Analysis for Laparascopic Procedures with Volume in Thousand for the years 2006 through 2015 (includes corresponding Graph/Chart).....III-4
Reimbursement Solutions.....III-4
Table 19: Reimbursements for Select Endoscopy Procedures.....III-4
1$150
   Competitive Scenario.....III-5
Table 20: Leading Players in the US Endoscopy Systems Market (2008E): Percentage Share Breakdown of Sales for Olympus, Karl Storz, Pentax, Fujinon, and Others (includes corresponding Graph/Chart).....III-5
1$150
   Table 21: Leading Players in the US Gastrointestinal Endoscopy Market (2008E): Percentage Share Breakdown of Sales for Olympus, Pentax, and Others (includescorresponding Graph/Chart).....III-6

Table 22: Leading Players in the US Laprascopic Visualization Systems Market (2008E): Percentage Share Breakdown of Sales for Karl Storz, Stryker, Olympus, Smith & Nephew, and Others (includes corresponding Graph/Chart).....III-6

Table 23: Leading Players in the US Pulmonary Endoscopes Market (2008E): Percentage Share Breakdown of Sales for Olympus, Karl Storz, Pentax, Fujinon, and Others (includes corresponding Graph/Chart).....III-6

Table 24: Leading Players in the US Arthroscopes Market (2008E): Percentage Share Breakdown of Sales for Smith and Nephew, Stryker, Conmed, Arthrex, Depuy, and Others (includes corresponding Graph/Chart).....III-6
1$150
   Table 25: Leading Players in the US Urology Endoscopes Market (2008E): Percentage Share Breakdown of Sales for Olympus, Pentax, and Others (includes corresponding Graph/Chart).....III-7
Product Launches/Developments.....III-7
5$375
   Strategic Corporate Developments.....III-124$300
   Key Players.....III-162$150
   B. Market Analytics.....III-18
Table 26: US Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes & Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-18
1$150
   Table 27: US Recent Past, Current & Future Analysis for Endoscopes by Application Area– GI Endoscopes, Pulmonary Endoscopes, Urology Endoscopes, Gynaecology Endoscopes, Laparascopes, Arthroscopes, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-19

Table 28: US Historic Review for Endoscopy Systems by Product Segment – Endoscopes & Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-19
1$150
   Table 29: US 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-20

Table 30: US 15-Year Perspective for Endoscopes by Application Area – Percentage Breakdown of Dollar Sales for GI Endoscopes, Pulmonary Endoscopes, Urology Endoscopes, Gynaecology Endoscopes, Laparascopes, Arthroscopes, and Others for Years 2006, 2009 and 2015 (includes corresponding Graph/Chart).....III-20
1$150
  2. Canada.....III-213 $225  
   A. Market Analysis.....III-21
Current & Future Analysis.....III-21
Strategic Corporate Developments.....III-21
1$75
   B. Market Analytics.....III-22
Table 31: Canadian Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-22

Table 32: Canadian Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-22
1$150
   Table 33: Canadian 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-23
1$150
  3. Japan.....III-246 $575  
   A. Market Analysis.....III-24
Current & Future Analysis.....III-24
Market Overview.....III-24
Competitive Analysis.....III-24
Table 34: Endosurgery Market in Japan (2006): Percentage Breakdown of Value Sales for Olympus, Stryker, Karl Storz, Smith & Nephew, Richard Wolf, and Others (includes corresponding Graph/Chart).....III-24

Table 35: Leading Players in the Japanese Fiber Scope (Flexible Endoscopes) Market (2008E): Percentage Breakdown of Value Sales for Olympus, Fujinon, and Pentax (includes corresponding Graph/Chart).....III-24
1$150
   Table 36: Leading Players in the Japanese Videoscopes Market (2008E): Percentage Breakdown of Value Sales for Olympus, Fujinon, and Pentax (includes corresponding Graph/Chart).....III-25
Product Launches/Developments.....III-25
1$150
   Strategic Corporate Development.....III-26
Key Players.....III-26
2$150
   B. Market Analytics.....III-28
Table 37: Japanese Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-28

Table 38: Japanese Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-28
1$150
   Table 39: Japanese 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-29
1$150
  4. Europe.....III-306 $700  
   A. Market Analysis.....III-30
Current & Future Analysis.....III-30
Endoscopy: A Brief Overview.....III-30
Table 40: European Market for Endoscopes (2008): Percentage Breakdown of Value Sales by Segment – Gastrointestinal Endoscopes, Urology Endoscopes, Laparascopes, Gynaecology Endoscopes, Arthroscopes, Neuroendoscopes, and Pulmonary Endoscopes (includes corresponding Graph/Chart).....III-30
Factors Driving Growth.....III-30
1$150
   Competition.....III-31
Table 41: Leading Players in European Gastro- Intestinal Endoscopes Market (2008E): Percentage Breakdown of Sales for Karl Storz, Olympus, Pentax, and Others.....III-31

Table 42: Leading Players in European Urology Endoscopes Market (2008E): Percentage Breakdown of Sales for Karl Storz,Olympus, and Others (includes corresponding Graph/Chart).....III-31

Table 43: Leading Players in European Gynecology Endoscopes Market (2007E): Percentage Breakdown of Sales for Karl Storz, Olympus, Gyrus ACMI, and Others (includes corresponding Graph/Chart).....III-31
1$150
   Table 44: Leading Players in European Pulmonary Endoscopes Market (2008E): Percentage Breakdown of Sales for Karl Storz, Olympus, Pentax, Fujinon, and Others (includes corresponding Graph/Chart).....III-32

Table 45: Leading Players in European Arthroscopes Market (2008E): Percentage Breakdown of Sales for Smith & Nephew, Stryker, Conmed, and Others (includes corresponding Graph/Chart).....III-32

Table 46: Leading Players in European Laparascopes Market (2008E): Percentage Breakdown of Sales for Karl Storz, Olympus, Stryker and Others (includes corresponding Graph/Chart).....III-32
Product Launch.....III-32
1$150
   B. Market Analytics.....III-33
Table 47: European Recent Past, Current & Future Analysis for Endoscopy Systems by Region – France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-33

Table 48: European Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-33
1$150
   Table 49: European Historic Review for Endoscopy Systems by Region – France, Germany, UK, Italy, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-34

Table 50: European Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-34
1$150
   Table 51: European 15-Year Perspective for Endoscopy Systems by Geographic Region – France, Germany, UK, Italy, Spain and Rest of Europe Markets for Years 2000, 2009 and 2015 (includes corresponding Graph/Chart).....III-35

Table 52: European 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-35
1$150
  4a. France.....III-362 $200  
   A. Market Analysis.....III-36
Current & Future Analysis.....III-36
Market Overview.....III-36
Strategic Corporate Development.....III-36
B. Market Analytics.....III-36
Table 53: French Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-36
1$150
   Table 54: French Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005(includes corresponding Graph/Chart).....III-37

Table 55: French 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-37
1$150
  4b. Germany.....III-383 $225  
   A. Market Analysis.....III-38
Current & Future Analysis.....III-38
Key Players.....III-38
1$75
   B. Market Analytics.....III-39
Table 56: German Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-39

Table 57: German Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005(includes corresponding Graph/Chart).....III-39
1$150
   Table 58: German 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-40
1$150
  4c. The United Kingdom.....III-413 $225  
   A. Market Analysis.....III-41
Current & Future Analysis.....III-41
Product Launches/Developments.....III-41
Strategic Corporate Developments.....III-41
1$75
   Key Player.....III-42
B. Market Analytics.....III-42
Table 59: UK Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-42
1$150
   Table 60: UK Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005(includes corresponding Graph/Chart).....III-43

Table 61: UK 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-43
1$150
  4d. Italy.....III-442 $200  
   Market Analysis.....III-44
Table 62: Italian Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-44
1$150
   Table 63: Italian Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-45

Table 64: Italian 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-45
1$150
  4e. Spain.....III-462 $200  
   Market Analysis.....III-46
Current & Future Analysis.....III-46
Table 65: Spanish Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-46
1$150
   Table 66: Spanish Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-47

Table 67: Spanish 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-47
1$150
  4f. Rest of Europe.....III-482 $200  
   A. Market Analysis.....III-48
Current & Future Analysis.....III-48
Strategic Corporate Developments.....III-48
B. Market Analytics.....III-48
Table 68: Rest of Europe Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-48
1$150
   Table 69: Rest of Europe Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-49

Table 70: Rest of Europe 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-49
1$150
  5. Asia-Pacific.....III-503 $225  
   A. Market Analysis.....III-50
Current & Future Analysis.....III-50
India.....III-50
Penetration of New Technologies.....III-50
Strategic Corporate Developments.....III-50
1$75
   B. Market Analytics.....III-51
Table 71: Asia-Pacific Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-51
1$150
   Table 72: Asia-Pacific Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-52

Table 73: Asia-Pacific 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-52
1$150
  6. Latin America.....III-532 $200  
   A. Market Analysis.....III-53
Current & Future Analysis.....III-53
Market Overview.....III-53
B. Market Analytics.....III-53
Table 74: Latin America Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-53
1$150
   Table 75: Latin America Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-54

Table 76: Latin America 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-54
1$150
  7. Rest of World.....III-552 $300  
   Market Analysis.....III-55
Current & Future Analysis.....III-55
Table 77: Rest of World Recent Past, Current & Future Analysis for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart).....III-55
1$150
   Table 78: Rest of World Historic Review for Endoscopy Systems by Product Segment – Endoscopes and Visualization Equipment Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2005 (includes corresponding Graph/Chart).....III-56

Table 79: Rest of World 15-Year Perspective for Endoscopy Systems by Product Segment – Percentage Breakdown of Dollar Sales for Endoscopes and Visualization Equipment for Years 2000, 2009 and 2015.....III-56
1$150
IV. COMPETITIVE LANDSCAPE 399$995
  
Total Companies Profiled: 155 (including Divisions/Subsidiaries - 220)

Region/Country                 Players


The United States                91
Canada                           12
Japan                             9
Europe                           84 
     France                       3 
     Germany                     51
     The United Kingdom          17
     Italy                        2
     Spain                        2
     Rest of Europe               9
Asia-Pacific (Excluding Japan)   17
Latin America                     3
Middle East                       4
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