DEODORANTS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Deodorants in US$ Million by the following Product Segments: Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 130 companies including many key and niche players such as -

Beiersdorf AG, CavinKare Pvt. Ltd.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Elder Health Care Ltd.
Henkel AG & Co., KGaA


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Code : MCP-2529
Price : $4950
Companies : 130
Pages : 542
Date : February 2013
Market Data Tables : 188

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 TABLE OF CONTENTS


 
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Stick & Solid Deodorants.....I-3
  
   Spray Deodorants.....I-4
Aerosol Sprays.....I-4
Non-Aerosol Sprays.....I-4
Squeeze-Bottle Sprays.....I-4
Roll-On Deodorants.....I-4
Other Deodorants.....I-4
  
   World Deodorants Market at a Glance.....II-1
The Global Deodorants Market Landscape.....II-1
1$100
   Current and Future Analysis.....II-2
Analysis by Product Segment.....II-2
1$100
   Global Deodorants Market – A Regional Perspective.....II-3
Growth Drivers.....II-3
1$100
   The Emerging Middle Class in Developing Countries to Fuel Deodorants Market.....II-4
The Impact of the Euro Zone Crisis on the Deodorants Market.....II-4
Changing Consumer Behaviour.....II-4
Manufacturers Rely on Product Innovations for Value Growth.....II-4
1$100
   Recent Innovations in Deodorants.....II-5
Trends and Issues.....II-5
Advanced Markets Witness Maturity.....II-5
Technologically Advanced Products - Bails out Market Maturity.....II-5
Deodorants Inch towards Beauty Products.....II-5
1$100
   Increasing Emphasis on Format Innovations and Packaging.....II-6
Increase in Male Grooming Spurs Growth in Deodorant Sales.....II-6
Green is the Trend- Increasing Preference for Natural, Organic, and Mineral
  Products.....II-6
1$100
   Manufacturers Target Ageing Population.....II-7
Crystal Deodorants Find Favor.....II-7
Multi-Functionality – A New Wave.....II-7
1$100
   High-Performance Deodorants Experience Increased Demand.....II-8
Younger Populace -The Energizer for Deodorants.....II-8
Deodorants Move Away from Unisex Brands.....II-8
1$100
   Issues and Concerns.....II-9
Harmful Effects of Deodorants on the Body - A Concern.....II-9
Negative Effect on Environment.....II-9
Aerosol Deodorants - Not the Greenest Way.....II-9
1$100
   Deodorants/Antiperspirants: Image Builders.....II-10
Competitive Scenario.....II-10
Table 1: Global Deodorants Market by Leading Players (2012): Percentage Market Share Breakdown of Dollar Sales for Unilever, Procter and Gamble, Beiersdorf, and Others (includes corresponding Graph/Chart).....II-10
1$350
   Leading Players & Brands in the Global Deodorants Market.....II-11
Deodorants - A Consumer Oriented Market.....II-11
Table 2: Percentage Share Breakdown of Consumer Preferences for a Deodorant Purchase (includes corresponding Graph/Chart).....II-11
1$350
   Usage Patterns.....II-12
Table 3: Usage Pattern of Deodorant Formats Among Men & Women (In Percentage) (includes corresponding Graph/Chart).....II-12
1$350
   Deodorants: An Indispensable Aspect of Life.....II-13
Common Ingredients in Deodorants.....II-13
A Brief on Triclosan – A Major Ingredient.....II-13
Triclosan Benefits.....II-13
Health Hazards Associated with Triclosan.....II-13
1$100
   Antiperspirants.....II-14
Antiperspirants Vs. Deodorants.....II-14
Constituents of Deodorants.....II-14
Ingredients of Antiperspirants.....II-14
Side Effects.....II-14
Combination of Deodorants and Antiperspirants.....II-14
1$100
   Categorization of Deodorants/Antiperspirants.....II-15
Spray Deodorants.....II-15
Aerosol Sprays.....II-15
Non - Aerosol Sprays.....II-15
Squeeze - Bottle Sprays.....II-15
Sticks and Solids.....II-15
1$100
   Roll-Ons.....II-16
Other Types of Formulations.....II-16
Deodorant Creams.....II-16
Deodorant Wipes.....II-16
Deodorant Gels.....II-16
1$100
   Advertising: Clinches the Deal.....II-17
Product Promotion is Vital.....II-17
1$100
   Deodorants amid Controversies!!.....II-18
Packaging Enhances the Appearance.....II-18
1$100
   Supermarkets.....II-19
Independent and Chain Drug Stores.....II-19
Mass-Merchandisers.....II-19
1$100
   Lux Launches Lux Body Sprays.....II-20
Tom's of Maine Launches Men's Deodorant Range.....II-20
Crystal Introduces ROCK Deodorant for Men.....II-20
CavinKare Introduces Rejuve and Hypnotty Fragrance.....II-20
1$100
   Vanesa Launches Vanesa and Denver Brands.....II-21
Dove Introduces Invisible Dry Anti-White Marks Deodorant Line.....II-21
Marico to Introduce Zatak Deodorant Brand in Rural India.....II-21
Unilever Launches Axe Anarchy Body Spray for Females.....II-21
Denver Launches Metal and Deep Fragrances.....II-21
1$100
   Vanesa Launches RO* DEO Deodorants Body Spray for Men.....II-22
G.B. Proudfoot's Introduces For Pits' Sake Deodorant.....II-22
CREED Unveils New Aventus Range of Body Products.....II-22
TCCD International Launches New Improved GEODEO® Natural Deodorant Plus.....II-22
Hindustan Unilever to Extend Lux Brand to into Deodorant Segment.....II-22
1$100
   Unilever Introduces Dove Clear Tone Antiperspirant/Deodorant.....II-23
Lafes Launches New Natural and Organic Deodorant Stick Unscented.....II-23
Arbonne International Launches New Health and Wellness Product Line.....II-23
Adidas Launches New Deodorant Stick.....II-23
1$100
   Tom's of Maine Introduces New Antiperspirant.....II-24
Promens Introduces Inverted Roll-On Deodorant Inveo.....II-24
Lion Unveils Ban Deodorant Roll-On.....II-24
Verdan Presents New Natural Deodorant Spray Formula for Private Labels.....II-24
1$100
   Elder Health Care Unveils Plans to Launch Personal Care Collection in
  Srilanka.....II-25
Elder Health Care Launches New Octane Deodorants.....II-25
Unilever Commences New High-Tech Deodorant Plant in Mexico.....II-25
Molton Brown Rolls Out New Re-Charge Black Pepper Antiperspirant Stick.....II-25
1$100
   Agape & Zoe Naturals™ Launches Natural Stick Deodorant.....II-26
TCCD International Unveils GeoDeo.....II-26
Hindustan Unilever Introduces Sure Men Anti-Perspirant Range.....II-26
Unilever Introduces Dove Beauty Finish Deodorant.....II-26
1$100
   Avanço Introduces Avanço Mob Body Deodorants.....II-27
Avanço Reintroduces Deodorant Range with New Fragrances and Formulations.....II-27
Coster Launches Innovative Spray Cap.....II-27
CavinKare Launches Hi 5 Deodorant Body Sprays in India.....II-27
1$100
   Vanesa Launches DENVER Body Spray Deodorants.....II-28
Verdan Granted Patent for MineralProtect.....II-28
Coster Unveils Special Actuator for Garnier Deo Mineral Deodorant.....II-28
1$100
   Verdan Introduces Natural Potassium Alum Powder.....II-29
Zodhita Health Solutions Launches ZUSKA Line of Personal Care Products.....II-29
Sure® Introduces Two New Ranges of Antiperspirant and Deodorants.....II-29
Naturally Fresh Deodorant Crystal Launches Mini Roll-On Deodorant.....II-29
1$100
   Nivea Introduces Nivea for Men Cool Kick Deodorant for Men.....II-30
Reebok Unveils Sporty Deodorants for Men and Women.....II-30
Future Group Forays into Grooming Category.....II-30
Colgate-Palmolive Introduces Antiperspirant Deodorants.....II-30
CavinKare Introduces Hi 5 Deodorants.....II-30
Nivea Introduces ‘Pearl & Beauty' Deodorant.....II-30
1$100
   Nike Introduces Perfumes and Deodorants.....II-31
L’Oréal Introduces New Garnier Deodorants Range.....II-31
Sure® Introduces New Deodorants and Antiperspirants.....II-31
Santoor Launches Deodorant Line.....II-31
Colgate-Palmolive Launches Speed Stick and Lady Speed Stick Stainguard.....II-31
1$100
   Lion Corporation Introduces New Line of Deodorants.....II-32
Gillette Unveils New Line of Innovative Grooming Solutions.....II-32
Old Spice Introduces New Collection of Body Deodorant Sprays.....II-32
Symrise Introduces New Deodorant with SymDeo B125 Ingredient.....II-32
Unilever Introduces Dove Men + Care in Italy.....II-32
1$100
   Tom's of Maine Launches New Deodorant.....II-33
Elder Health Care and VLCC Personal Care Launch Fuel for Men Deodorant Body
  Spray.....II-33
Nivea Rolls Out Silver Protect Deodorant.....II-33
Kao Corporation to Improve and Reintroduce Bioré® Series for Men.....II-33
Lion Corporation to Release Enhanced Kaori to Deodorant no Soflan.....II-33
1$100
   CavinKare Enters Deodorant Segment for Men.....II-34
Unilever to Introduce Unique Deodorant.....II-34
Lynx Launches New Lynx Bullet Deodorant.....II-34
Unilever Introduces Cream Deodorant.....II-34
AVON Introduces PROVibe Spray.....II-34
Premier Brands of America Launches New Deodorants for Men.....II-34
Godrej Consumer Products Unveiled Cinthol Deodorant Spray.....II-34
1$100
   NIVEA Launches New Energy Fresh Deodorant.....II-35
Porsche Design Unveils New Fragrance Line.....II-35
Sure For Women Introduces Skin Care Anti-perspirant Range.....II-35
Sure for Women Introduces Unique Design for Smoother Roll on.....II-35
L'Oreal to Ink Deal with Airness to Introduce Deodorants and Fragrances.....II-35
Menezes Cosmetics India Introduces Insignia.....II-35
1$100
   Colgate-Palmolive to Capitalize on New Launches.....II-36
Klima Introduces New Deodorant.....II-36
Tom's of Maine Launches Sensitive Care Deodorant.....II-36
1$100
   Angelini Acquires Infasil.....II-37
Marico Acquires Paras Personal Care Product Assets from Reckitt Benckiser.....II-37
Verdan and DKSH Enter into Partnership to Distribute Kalunite® Potassium Alum.....II-37
1$100
   Unilever Unveils New Deodorant Manufacturing Facility.....II-38
Colgate-Palmolive Acquires Sanex Personal Care Brand.....II-38
1$100
   Henkel Divests Majority Interest in Henkel India to Jyothy Laboratories.....II-391$100
   European Commission Clears Unilever's Proposed Take Over of Sara Lee Business.....II-40
Verdan Introduces New Multilingual Website for Crystal Deodorant Products.....II-40
Helen of Troy Acquires Pert Plus and Sure Brands.....II-40
1$100
   Unilever Snaps Up Personal Care and European Laundry Business of Sara Lee.....II-41
Procter & Gamble Acquires Zirh Male Grooming Brand.....II-41
Wipro Acquires Yardley.....II-41
CavinKare Forges an Alliance with Coty.....II-41
KCM Brands Takes Over Tussy Antiperspirants and Deodorants.....II-41
1$100
   Alberto Culver Acquires Noxzema.....II-42
GenTek Divests Reheis to Summit Research Labs.....II-42
1$100
   Beiersdorf AG (Germany).....II-43
CavinKare Pvt. Ltd. (India).....II-43
1$100
   Church & Dwight Co., Inc. (US).....II-44
Colgate-Palmolive Company (US).....II-44
1$100
   Elder Health Care Ltd. (India).....II-45
Henkel AG & Co., KGaA (Germany).....II-45
1$100
   HYPERMARCAS S.A. (Brazil).....II-461$100
   Lion Corporation (Japan).....II-47
Procter & Gamble Company (US).....II-47
1$100
   Revlon Inc. (US).....II-481$100
   Tom's of Maine, Inc, (US).....II-49
Unilever N.V. (The Netherlands).....II-49
1$100
   Hindustan Unilever Limited (India).....II-50
The Unilever Group (US).....II-50
1$100
   Verdan Sàrl. (Switzerland).....II-511$100
   Table 4: World Recent Past, Current and Future Analysis for Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-521$350
   Table 5: World Historic Review for Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-531$350
   Table 6: World 15-Year Perspective for Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....II-541$350
   By Product Segment.....II-55
Table 7: World Recent Past, Current and Future Analysis for Stick & Solid Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-55
1$350
   Table 8: World Historic Review for Stick & Solid Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-561$350
   Table 9: World 15-Year Perspective for Stick & Solid Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....II-571$350
   Table 10: World Recent Past, Current and Future Analysis for Spray Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-581$350
   Table 11: World Historic Review for Spray Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-591$350
   Table 12: World 15-Year Perspective for Spray Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....II-601$350
   Table 13: World Recent Past, Current and Future Analysis for Roll-On Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-611$350
   Table 14: World Historic Review for Roll-On Deodorants by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-621$350
   Table 15: World 15-Year Perspective for Roll-On Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....II-631$350
   Table 16: World Recent Past, Current and Future Analysis for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....II-641$350
   Table 17: World Historic Review for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the Middle East, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....II-651$350
   Table 18: World 15-Year Perspective for Other Deodorants (Creams, Gels and Wipes) by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, Latin America and Rest of World Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....II-661$350
   A. Market Analysis.....III-1
Overview.....III-1
Table 19: The US Deodorants Market by Format (2012): Percentage Breakdown of Value Sales for Solid & Stick, Spray, Roll-on Deodorants, and Other format Deodorants (includes corresponding Graph/Chart).....III-1
Current and Future Analysis.....III-1
1$200
   Trends and Issues.....III-2
Demographics – Key to Marketing Strategies.....III-2
Table 20: The US Deodorants Market by Gender (2011): Percentage Share Breakdown of Value Sales for Women’s, Men's, and Unisex Deodorants (includes corresponding Graph/Chart).....III-2
1$200
   Targeting Young Male Consumers.....III-3
Teenage Consumers - Growing Importance.....III-3
Unique Preference Pattern and Loyalty among Teenage Consumers.....III-3
Value Addition -The Key to Success in Matured Markets.....III-3
1$75
   Health-Conscious Consumers - A Niche Market.....III-4
Manufacturer Brands on the Rise.....III-4
Natural Ingredients Emerge as Favorites.....III-4
1$75
   Increasing Focus on Women and Teenagers in Marketing Campaigns.....III-5
Competitive Analysis.....III-5
1$75
   Table 21: The US Deodorants Market by Leading Players (2011): Percentage Breakdown of Dollar Sales for Procter and Gamble, Unilever, Colgate Palmolive, Dial Corp, Revlon, Church and Dwight, and Others (includes corresponding Graph/Chart).....III-6
Leading Deodorant Brands.....III-6
1$200
   Table 22: The US Deodorants Market by Leading Brands (2011): Percentage Breakdown of Dollar Sales for Degree, Old Spice High Endurance, Secret, Old Spice Red Zone, Secret Clinical Strength, Dove, Mennen Speed Stick, Ban, Axe Dry, and Others (includes corresponding Graph/Chart).....III-7
Distribution Channels.....III-7
1$200
   Table 23: US Deodorants Market (2011): Percentage Breakdown of Value and Volume Sales by Distribution Channel for Supermarkets, Drugstores and Others (includes corresponding Graph/Chart).....III-8
Product Introductions.....III-8
3$600
   Focus on Select Key Players.....III-114$300
   B. Market Analytics.....III-15
Table 24: The US Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-15
1$200
   Table 25: The US Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-161$200
   Table 26: The US 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-171$200
   A. Market Analysis.....III-18
Overview.....III-18
Current and Future Analysis.....III-18
1$75
   B. Market Analytics.....III-19
Table 27: Canadian Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-19
1$200
   Table 28: Canadian Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-201$200
   Table 29: Canadian 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-211$200
   A. Market Analysis.....III-22
Deodorants Market – An Overview.....III-22
Current and Future Analysis.....III-22
Spray Deodorants Market Witnesses Foray of New Players.....III-22
Product Launch.....III-22
1$75
   Lion Corporation – A Key Player.....III-231$75
   B. Market Analytics.....III-24
Table 30: Japanese Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels & Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-24
1$200
   Table 31: Japanese Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-251$200
   Table 32: Japanese 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-261$200
   A. Market Analysis.....III-27
Deodorants Market Composition - A Brief Analysis.....III-27
Spray Deodorants.....III-27
Stick and Solid Deodorants.....III-27
1$75
   Roll-On Deodorants.....III-28
Table 33: European Deodorants Market (2011): Population Using Deodorants (%) and Frequency of Deodorant Usage per Week (includes corresponding Graph/Chart).....III-28
1$200
   Western European Deodorant Market Landscape.....III-29
East European Deodorants Market Landscape.....III-29
Growth Drivers.....III-29
Market Trends.....III-29
1$75
   Increasing Product Innovations Drive Growth.....III-30
Deodorant Manufacturers Turn ‘Cosmetic’.....III-30
Skin & Fabric Care – New Focus Areas for Manufacturers.....III-30
Natural Ingredients and Minerals Find Favor over Synthetic.....III-30
1$75
   Competitive Scenario in Western Europe.....III-31
Players in the deodorants Market.....III-31
Brands.....III-31
Table 34: Western European Deodorants Market by Leading Players (2011): Percentage Breakdown of Value Sales for Unilever, Beiersdorf, Colgate-Palmolive, L’Oreal, Henkel, Procter & Gamble, and Others (includes corresponding Graph/Chart).....III-31
1$200
   Table 35: Western European Deodorant Market by Leading Brands (2011): Percentage Breakdown of Value Sales for Nivea, Rexona, Axe/Lynx/Ego, Dove, Sanex, Fa, Palmolive, and Other Brands (includes corresponding Graph/Chart).....III-32
Competitive Scenario in Eastern Europe.....III-32
Brands.....III-32
1$200
   Table 36: Eastern European Deodorant Market by Leading Players (2011): Percentage Breakdown of Value Sales for Major Players (includes corresponding Graph/Chart).....III-33

Table 37: East European Deodorant Market by Leading Brands (2011): Percentage Breakdown of Value Sales for Select Brands (includes corresponding Graph/Chart).....III-33
1$200
   Strategic Corporate Development.....III-341$75
   B. Market Analytics.....III-35
Table 38: European Recent Past, Current and Future Analysis for Deodorants by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-35
1$200
   Table 39: European Historic Review for Deodorants by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-361$200
   Table 40: European Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-371$200
   Table 41: European Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-381$200
   Table 42: European 15-Year Perspective for Deodorants by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-391$200
   Table 43: European 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-401$200
   A. Market Analysis.....III-41
Overview.....III-41
Current and Future Analysis.....III-41
Table 44: French Market for Deodorants & Body Spray (2012): Percentage Share by Gender (Women and Men) based on Value Sales (includes corresponding Graph/Chart).....III-41
1$200
   Table 45: French Market for Deodorants (2012): Percentage Breakdown of Usage among Young Women by Category - Spray, Stick, Roll-on, and Cream (includes corresponding Graph/Chart).....III-42
B. Market Analytics.....III-42
Table 46: French Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-42
1$200
   Table 47: French Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-431$200
   Table 48: French 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-441$200
   A. Market Analysis.....III-45
Market Overview.....III-45
Current and Future Analysis.....III-45
Distribution Channels.....III-45
Table 49: German Deodorants Market by Distribution Channel (2012): Percentage Share Breakdown of Sales for Drugstores, Supermarkets and Others (includes corresponding Graph/Chart).....III-45
1$200
   Focus on select key players.....III-462$150
   B. Market Analytics.....III-48
Table 50: German Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-48
1$200
   Table 51: German Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-491$200
   Table 52: German 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-501$200
   A. Market Analysis.....III-51
Current and Future Analysis.....III-51
Table 53: Italian Deodorants Market by Segment (2012): Percentage Share Breakdown for Neutral, Men's, Perfumed, and Others (includes corresponding Graph/Chart).....III-51
Strategic Corporate Development.....III-51
1$200
   Product Launches.....III-521$75
   B. Market Analytics.....III-53
Table 54: Italian Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-53
1$200
   Table 55: Italian Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-541$200
   Table 56: Italian 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-551$200
   A. Market Analysis.....III-56
Overview.....III-56
Current and Future Analysis.....III-56
Competitive Scenario- A Snapshot.....III-56
1$75
   Table 57: The UK Deodorants Market by Leading Players (2011): Percentage Share Breakdown of Value Sales for Unilever, Colgate-Palmolive, Henkel, Beiersdorf, Coty, Procter & Gamble, and Others (includes corresponding Graph/Chart).....III-57
User Demographics.....III-57
Table 58: The UK Deodorants Market by Gender (2012): Percentage Share Breakdown of Deodorant Products for Female, Male, and Unisex (includes corresponding Graph/Chart).....III-57

Table 59: The UK Spray Deodorants Market by Type (2012): Percentage Share Breakdown of Value Sales for Women's, Men's, and Unisex Deodorants (includes corresponding Graph/Chart).....III-57
1$200
   Market Trends.....III-58
Moving Away from Unisex Products.....III-58
Focus on Value-Added Products.....III-58
Table 60: The UK Deodorants Market by Format (2012): Percentage Share Breakdown of Value Sales for Aerosol, Roll-on, Cream, Stick & Solid, and Other Deodorant formats (includes corresponding Graph/Chart).....III-58
1$200
   Table 61: The UK Deodorant Launches Trend by Type (2010-2012): Percentage Share Breakdown of Product Launches for Spray, Roll-on, Stick and other deodorant formats (includes corresponding Graph/Chart).....III-591$200
   B. Market Analytics.....III-60
Table 62: The UK Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-60
1$200
   Table 63: The UK Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-611$200
   Table 64: The UK 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-621$200
   A. Market Analysis.....III-63
Overview.....III-63
Current and Future Analysis.....III-63
Competitive Analysis.....III-63
1$75
   Table 65: Leading Brands in the Spanish Deodorant Market (2011): Percentage Breakdown of Dollar Sales for Axe, Rexona, Nivea, Dove, and Others (includes corresponding Graph/Chart).....III-64
B. Market Analytics.....III-64
Table 66: Spanish Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-64
1$200
   Table 67: Spanish Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-651$200
   Table 68: Spanish 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-661$200
   A. Market Analysis.....III-67
Deodorants Market in Russia – An Overview.....III-67
Table 69: Russian Deodorants Market by Type (2012): Percentage Share Breakdown for Sprays, Roll-ons, Sticks and Other formats of Deodorants (includes corresponding Graph/Chart).....III-67
1$200
   Current and Future Analysis.....III-68
Growth Factors.....III-68
Trends.....III-68
Local Manufacturers Counter Dominance of Foreign Products.....III-68
Young Consumers – A Key Target Group.....III-68
1$75
   Men’s Deodorant Sales Gather Pace.....III-69
Competitive Scenario.....III-69
1$75
   Table 70: Russian Deodorant Market by Leading Players (2011): Percentage Market Share Breakdown for Unilever, Procter & Gamble, Henkel, Colgate-Palmolive, Beiersdorf and Others (includes corresponding Graph/Chart).....III-70

Table 71: Russian Deodorants Market by Leading Brands (2011): Percentage Breakdown of Value Sales for Rexona, Fa, Nivea, Gillette, Secret and Others (includes corresponding Graph/Chart).....III-70
Deodorant Demographics.....III-70
Table 72: Daily Usage of Deodorants in Russia: Percentage Breakdown of Usage by Gender - Men and Women (includes corresponding Graph/Chart).....III-70
1$200
   B. Market Analytics.....III-71
Table 73: Russian Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-71
1$200
   Table 74: Russian Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-721$200
   Table 75: Russian 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-731$200
   A. Market Analysis.....III-74
Current and Future Analysis.....III-74
Focus on Select Countries.....III-74
Hungary.....III-74
Turkey.....III-74
Strategic Corporate Developments.....III-74
1$75
   Product launches.....III-752$150
   Focus on select key players.....III-772$150
   B. Market Analytics.....III-79
Table 76: Rest of Europe Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-79
1$200
   Table 77: Rest of Europe Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-801$200
   Table 78: Rest of Europe 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-811$200
   A. Market Analysis.....III-82
Overview.....III-82
Focus on Select Countries.....III-82
Australia.....III-82
Competitive scenario.....III-82
1$75
   Market Dynamics.....III-83
Table 79: Australian Deodorants Market by Category (2011): Percentage Breakdown of Volume Sales for Aerosols, Roll-ons, Body Spays, Solid Stick, and Pump Sprays (includes corresponding Graph/Chart).....III-83

Table 80: Australian Men's Deodorants Market by Leading Brands (2011): Percentage Share Breakdown for Rexona, Lynx, Nivea, and Others (includes corresponding Graph/Chart).....III-83

Table 81: Australian Women's Deodorants Market by Leading Brands (2011): Percentage Share Breakdown for Rexona, Dove, and Others (includes corresponding Graph/Chart).....III-83
1$200
   Table 82: Australian Cosmetics and Toiletries Media Spending by Category: 2011 (includes corresponding Graph/Chart).....III-841$200
   Table 83: Australian Cosmetics and Toiletries Media Spending by Major Players: 2011 (includes corresponding Graph/Chart).....III-85

Table 84: Australian Deodorant Market by Distribution Channel (2011): Percentage Share Breakdown for Supermarket/ Hypermarket, Drug Stores, Discount stores, and Other Channels (includes corresponding Graph/Chart).....III-85
1$200
   China.....III-86
Overview.....III-86
Issues and Concerns.....III-86
Competitive Landscape.....III-86
1$75
   Table 85: Chinese Deodorants Market by Leading Players (2011): Percentage Market Share Breakdown for Unilever, Avon, Henkel, Rohto Pharmaceutical, Beiersdorf, and Others (includes corresponding Graph/Chart).....III-87
India.....III-87
Market Overview and Outlook.....III-87
The Indian Deodorants Market - A Few Key Facts.....III-87
1$200
   Growth Drivers.....III-88
Competitive Scenario.....III-88
Pakistan.....III-88
1$75
   South Korea.....III-89
Product Launches.....III-89
2$150
   Strategic Corporate Developments.....III-911$75
   Focus on Select Key Players.....III-922$150
   B. Market Analytics.....III-94
Table 86: Asia-Pacific Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-94
1$200
   Table 87: Asia-Pacific Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-951$200
   Table 88: Asia-Pacific 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-961$200
   A. Market Analysis.....III-97
Current and Future Analysis.....III-97
Focus on Select Countries.....III-97
Saudi Arabia.....III-97
Competitive Scenario.....III-97
United Arab Emirates.....III-97
An Overview.....III-97
1$75
   Affordability and Performance - Crucial Factors Deciding Popularity.....III-98
Competitive Landscape.....III-98
1$75
   B. Market Analytics.....III-99
Table 89: The Middle East Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-99
1$200
   Table 90: The Middle East Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1001$200
   Table 91: The Middle East 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-1011$200
   A. Market Analysis.....III-102
Overview.....III-102
Focus on Select Countries.....III-102
Brazil.....III-102
Overview.....III-102
1$75
   The Deodorants Market of Brazil - A Glance.....III-103
Growth Drivers.....III-103
Competitive Landscape.....III-103
1$75
   Table 92: Brazilian Deodorant Market by Format (2011): Percentage Market Share Breakdown for Aerosol, Roll-on, Pumps, Creams, Sticks and Others (includes corresponding Graph/Chart).....III-104
Mexico.....III-104
Overview.....III-104
Strategic Corporate Development.....III-104
1$200
   Product Launch.....III-105
HYPERMARCAS S.A. – A Key Player.....III-105
1$75
   B. Market Analytics.....III-106
Table 93: Latin American Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-106
1$200
   Table 94: Latin American Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1071$200
   Table 95: Latin American 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-1081$200
   A. Market Analysis.....III-109
Current and Future Analysis.....III-109
A Regional Perspective.....III-109
Nigeria.....III-109
Overview.....III-109
1$75
   B. Market Analytics.....III-110
Table 96: Rest of World Recent Past, Current & Future Analysis for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart).....III-110
1$200
   Table 97: Rest of World Historic Review for Deodorants by Product Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart).....III-1111$200
   Table 98: Rest of World 15-Year Perspective for Deodorants by Product Segment - Percentage Breakdown of Dollar Sales for Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels, and Wipes) Markets for Years 2004, 2012 and 2018 (includes corresponding Graph/Chart).....III-1121$200
  
Total Companies Profiled: 130 (including Divisions/Subsidiaries - 180)

Region/Country Players

The United States 31 Canada 4 Japan 3 Europe # France 13 Germany 14 The United Kingdom 16 Italy 12 Spain 2 Rest of Europe 37 Asia-Pacific (Excluding Japan) 34 Latin America 4 Middle-East 9 Africa 1
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