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DEBIT CARDS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for number of Debit Cards in use (million units). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2015. A six-year historic analysis is also provided for these markets. The report profiles 171 companies including many key and niche players. Major debit card issuers profiled in the report include Bank of America Corporation, Barclays Bank Plc, China Merchants Bank Co., Ltd, Citigroup, Inc., Citibank Inc., Crédit Agricole S.A, Deutsche Bank AG, HSBC Bank plc, ICICI Bank ltd., ING Group N.V., JCB Co., Ltd., JPMorgan Chase & Co., Laser Card Services Ltd., Lloyds Banking Group PLC, The Royal Bank of Scotland Group Plc, S2 Card Services Ltd., State Bank of India, Wells Fargo & Company, and Wachovia Corporation. EFT Networks/Card Processing Companies also discussed in the report include Atos Worldline SA, First Data Corporation, STAR® Networks, Inc., Fidelity National Information Services, Inc., MasterCard Incorporated, NYCE Payments Network, LLC, PULSE EFT Association, Inc., SIA-SSB S.p.A., Visa, Inc., and Visa U.S.A., Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-1699
Price : $4950
Companies : 171
Pages : 516
Date : October 2010
Market Data Tables : 80

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 TABLE OF CONTENTS

  DEBIT CARDS (Complete Report) Pages : 516   | $4950
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......14 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2  
   Data Interpretation & Reporting Level.......3
Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
Debit Card.......3
Prepaid Debit Cards.......3
  
   Online or PIN Debit Cards.......4
Offline or Signature Debit Cards.......4
  
  2. INDUSTRY OVERVIEW........53 $295  
   Payment Cards Industry - An Overview........5
Impact of Recession of Payment Cards Market........5
1$100
   Technological Innovations Drive Card Transactions........6
Cards Replace Cash and Paper Transactions........6
Debit Cards - A Convenient Cash-Less Payment System........6
Growth Drivers........6
1$100
   Market Restraints........7
Current and Future Analysis........7
1$100
  3. MARKET DYNAMICS........83 $295  
   Small Value Transactions to Drive Growth in Debit Cards Arena........8
Debit Card – A Tool for Controlling Expenditure........8
Asia-Pacific Drives Global Debit Card Use........8
Growing Use of Cards for Payment of Recurring Bills........8
Card Companies Focus on Select Consumer Segments........8
1$100
   Card Associations Intensify Campaign for Prepaid Cards........9
Fraud Facilitates Development of New Technologies........9
Debit Card Use Rises During Holiday Season........9
1$100
   Technology to Overcome Inadequacies in Infrastructure........10
Non-Banking Agencies to Counter the Dominance of Associations ........10
Debit Cards for New Mobile Payment System........10
1$100
  4. MAJOR ISSUES INFLUENCING DEBIT CARDS MARKET........113 $295  
   Interchange Fee – A Contentious issue........11
Visa and MasterCard Face Legal Implications........11
Security – A Key Concern for Issuing Banks........11
SEPA Set to Restructure Debit Cards Payment System in EU........11
1$100
   Absence of Debit Interchange Programs Affects European Income Levels........12
Alternative Online Payment Modes – A Threat to Debit Cards ........12
Merchant Resistance Obstructs Debit Card Adoption........12
1$100
   Rising Fraud in PIN Debit Transactions Worries Consumers........13
Expensive Overdraft Fees Raises Concern........13
1$100
  5. PRODUCT OVERVIEW........149 $595  
   Debit Cards – A Conceptual Definition........14
Debit Cards in Force Across the World........14
1$100
   Debit Card – A Commodity Product........15
Debit Card Penetration & Activation........15
Authorization Hold – Saving Retailers from Risk........15
1$100
   Electronic Funds Transfer Point of Sale (EFTPOS)........16
Transaction Processing in Debit Cards........16
1$100
   Process Flow for Online Debit Transactions........171$100
   Process Flow in Signature Debit Transactions........181$100
   Electronic Funds Transfer Networks (EFT) Networks........19
Visa & MasterCard – Principal Global Debit Brands........19
Reward Programs Gain Popularity........19
1$100
   Prepaid Bank Debit Cards........20
Prepaid or Stored Value Card........20
Common Applications of Prepaid Debit Cards........20
Transfer of Funds........20
1$100
   Retail Debit Cards........21
Payroll Debit Cards........21
Health Debit Cards........21
Prepaid Cards - Challenges & Opportunities........21
1$100
   Advantages of Debit Cards........22
Disadvantages of Debit Cards........22
1$100
  6. TYPES OF DEBIT CARDS........233 $295  
   Online or PIN Debit Cards........23
Offline or Signature Debit Cards........23
PIN Vs Signature Debit Transaction Fee........23
1$100
   “Credit” and “Debit” Purchases........24
PIN Faces Competition from Contactless and Signature-Less Debit Transactions........24
1$100
   Debit Cards for Telephone, Mail and Internet Transactions........25
Debit Cards As Stored Value Cards........25
1$100
  7. CREDIT CARD VS DEBIT CARD........262 $75  
   Comparative Review of Debit and Credit Card Functions........26
Processing Fee for Debit and Credit Cards........26
1$100
   Interchange Fee........27
1$100
  8. DEBIT CARD FRAUD........285 $595  
   Fraud - An Inevitable Consequence of Rapid Growth........28
Dealing with Advancing Card Fraud Tactics........28
1$100
   Major Tools Employed by Card Issuers for Fighting Debit Card Fraud........29
Basic Fraud Prevention Tools for Debit Cards........29
1$100
   Additional Fraud Prevention Technologies/Tools........30
Rising Card Fraud Losses – A Major Concern for Card Issuers........30
1$100
   Consumer Apathy Hampers Implementation of Card Fraud Measures........31
Financial & Infrastructure Constraints Plague Card Fraud Control
  Implementation........31
Debit Card Fraud Losses........31
Card Fraud Losses in North America........31
Card Fraud Losses in Europe........31
1$100
   Table 1: Global Debit Card Fraud Losses (2008): Percentage Breakdown of Fraud Loss Value by Region/Country for North America, Latin America, Europe, Middle East & Africa, and Asia-Pacific (includes corresponding Graph/Chart)........32
1$350
  9. RECENT INDUSTRY ACTIVITY........334 $395  
   CPI Card Group Acquires Certain Assets of Premier Card Solutions........33
STAR® Network and SunTrust Ink Exclusive Agreement........33
SIB Inks Strategic Agreement with MasterCard........33
Alaska Options® Inks Marketing Agreement with Total System Services........33
1$100
   SBI Enters into Joint Venture with Visa and Elavon........34
DPT Enters into Partnership with PXT Payments........34
Veritec Signs Marketing Agreement with PreVay........34
1$100
   Wells Fargo Merges with Wachovia........35
EBRD Purchases Interest in Millikart........35
RBS WorldPay to Process Debit Cards of National Payment Card........35
Veritec and Cities in Touch in Memorandum of Agreement........35
1$100
   Veritec and Security First Bank Ink License and Maintenance Agreement........36
ICICI Bank and Visa Sign Agreement........36
Urban Trust Bank Signs Multi-Year Agreement with Visa........36
Tempo Forms Strategic Alliance with First Bank & Trust........36
1$100
  10. CORPORATE ACTIVITY IN THE RECENT PAST – A PERSPECTIVE BUILDER........3719 $1450  
   MasterCard Europe and Europay France to Merge........37
Visa and Yalamanchili Enter into Joint Venture........37
Intuit Takes Over Electronic Clearing House........37
NetSpend to Merge with Skylight Financial........37
1$100
   RapidAdvance Purchases Merchant Cash Express........38
Neovia Financial Takes Over IDT Financial Services Holdings........38
M2 Global Takes Over iKobo........38
1$100
   Pacific Financial Solutions Merges with EZ CARD & KIOSK........39
State Bank of India to Merge with State Bank of Saurashtra........39
Evolution Benefits to Buy Assets of Motivano's SmartFlex Business........39
3PEA International Takes Over Wow Technologies........39
1$100
   Rechargeplus Global and eCommLink Enter into Alliance........40
Harris and NYCE Payments Renew Contract........40
eCommLink Enters into Partnership with Monitise Americas........40
1$100
   Visa Signs Regional Agreements with HSBC........41
Oasis Online Technologies and SVC Sign Revenue Sharing Agreement........41
Club Vivanet and Expert Financial Systems Sign Processing Services Agreement........41
1$100
   Evolutions Benefits to License Patented Technology to Humana........42
NetSpend Corporation Signs Agreement with QC Financial........42
IBC Bank Signs Agreement with Visa........42
First Data Inks Multi-Year Contract with Wells Fargo Bank........42
First Data and Unicard Sign Agreement........42
1$100
   First Data and Cadooz Ink Agreement........43
Metavante Adds Integrated Health Savings Account Solutions........43
Marshall & Ilsey Bank Chooses NYCE Payments Network........43
1$100
   FNDS3000 Signs Agreement with Australis Financial Services........44
National City and Visa Renew Brand Agreement........44
BB&T Renews Partnership Agreement with Visa........44
U.S. Bank and Visa Renew Partnership Agreement........44
JP Morgan Chase Purchases Washington Mutual’s Banking Operations........44
Washington Mutual Signs Agreement with Cardtronics........44
1$100
   Corporation Bank Teams Up with J.P. Morgan Chase........45
Société Générale, Royal Bank of Scotland, HDFC and United Overseas Bank Join
  Forces........45
JPMorgan Receives Task Order from U.S. Department of Commerce........45
1$100
   Deutsche Bank to Extend Cash Management Product Array........46
NASA Selects JPMorgan Chase........46
U.S. DOT Chooses JPMorgan Chase for Travel Card Program........46
YES Bank to Collaborate with J.P. Morgan........46
Heartland Payment Systems Takes Over Chockstone........46
1$100
   M2 Global Signs Agreement with FirstPay........47
Sentinel Financial Group Enters into Partnership with Evolution Benefits........47
China UnionPay Data Services Signs Agreement with Citi China........47
PaySpot Inks Agreement with Futura Card Services........47
1$100
   Heartland Payment Systems Acquires Network Services Business of Alliance Data........48
Metavante Acquires Nomad Payments........48
Fortress Financial Takes Over Moneyworx........48
Hertford to Deliver CrewCard Debit Cards........48
Net Spend and Capital One in Strategic Partnership........48
1$100
   InComm and nFinanSe in Distribution Agreement........49
Serverside and PayJr Develop Program to Issue Customized Visa Debit Cards........49
Capital One and NetSpend Team Up for Reloadable Prepaid Debit Card........49
1$100
   Interac Certifies Gemalto for Supply of EMV Compliant Debit Cards........50
Citibank and East Asia Bank Seek Approval for Selling Debit Cards in China........50
German Sparda Chooses MasterCard’s Maestro Debit Plan........50
1$100
   CCSI and Bone Thugs-N-Harmony Enter into Agreement........51
3PEA Forays into Prepaid Debit Cards Arena........51
eCommLink Partners with First Bank & Trust........51
Five Banks to Introduce Visa V Pay Chip-and-PIN-only Debit Cards in Italy........51
1$100
   Tempo Payments Inks Agreement With Fiserv EFT........52
No Borders Pens Pact with Corregidora Global Group to Distribute Debit Cards........52
First Data Renews Agreement with LaSalle Bank & Golden 1 Credit Union........52
1$100
   Atos Origin Acquires Banksys........53
Card Express Enters into Agreement with Eight Pemco Technologies Customers........53
Alpine Bank Acquires Saylent Technologies Inc’s Y-Debit Solution........53
GTREX Capital Partners with XpressDebit for its Debit Card Program........53
1$100
   PayAllNow Selects Altair as a Preferred Debit Card Issuer for European Payroll
  Market........54
SHPS, First Data & UMB Bank Team Up to Offer Debit Card........54
Global Financial Exchange Sets Up New Company with MGT........54
1$100
   Fifth Third Expands Service Offerings by Acquiring CMC........55
LIC Partners with UTI to Provide Annuity Debit Cards........55
Soooogood Financial Services Inks Agreement to Distribute Stored Value Debit
  Card........55
1$100
  11. PRODUCT INTRODUCTIONS/INNOVATIONS........567 $595  
   Ghana International Bank Unveils MasterCard Debit Card........56
UBL Ameen Introduces Visa Debit Card........56
PXT Introduces Smart Debit Card........56
SBI Unveils Platinum Debit Card........56
1$100
   SoundBite Introduces Debit Card Overdraft Opt-In Solution........57
Barclays to Introduce Contactless Debit Cards........57
Hang Seng Bank Unveils RMB Debit Cards........57
nFinanSe Introduces Reloadable Prepaid Debit Card........57
1$100
   Citibank and X5 Retail to Unveil Co-Branded Credit and Debit Card........58
nFinanSe to Launch Visa Prepaid Debit Card........58
Winn-Dixie and NetSpend Launches Prepaid Visa® Debit Card in New Orleans........58
Tempo Payments Launches Web-Based Platform........58
MasterCard Unveils Money Manager........58
1$100
   CMFIL to Introduce Prepaid Debit Cards in India........59
Meezan Bank Unveils Visa Debit Card........59
RCBC Introduces MyWallet MRT Card........59
Federal Bank Unveils Visa Debit Cards in Kochi........59
BoM Introduces Mahabank Insta International Visa Debit Card........59
1$100
   BMI Bank Launches Chip-Enabled Visa Debit Card........60
Alinma Bank Introduces Visa Infinite Debit Card........60
Springbok Services to Launch Prepaid Debit Payroll Cards........60
Veritec Launches Mobile Debit Card Security Tool........60
Grupo Financiero Banamex Launches Platinum MasterCard Debit Card........60
1$100
   JPMorgan Chase Introduces Chase Identity Protection Service........61
Bank of East Asia Introduces China UnionPay Debit Card........61
KeyBank Introduces MasterCard World Debit Contactless Card........61
Discover Financial Services Launch Reloadable Prepaid Debit Card........61
Taiwan's Chunghwa Post to Introduce Visa Debit Card Service........61
1$100
   NetSpend and Winn-Dixie Launch Prepaid Reloadable Debit Card........62
First Internet Bank Launches Visa Contactless Debit Card........62
Doha Bank Unveils Visa Debit Platinum Card........62
1$100
  12. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST – A PERSPECTIVE BUILDER........6315 $950  
   Standard Chartered Bank Rolls Out Platinum Debit Card........63
HSBC Bank Unveils Debit Cards in China........63
Ecobank Nigeria Rolls Out Multi-Currency Debit Card........63
1$100
   Bank of America Rolls Out Visa Debit Card........64
Bank Freedom Rolls Out Prepaid Debit Card........64
Malayan Banking Launches Maybankard Visa Debit Card........64
J.P. Morgan Introduces Workers Compensation Card........64
1$100
   Nedbank Unveils Npay........65
SBI Introduces Debit Cards in Canada........65
Washington Mutual Introduces WaMu® Debit MasterCard® with PayPass™........65
J.P. Morgan Introduces New Corporate Gold and Platinum Cards........65
Bankverein Werther and First Data to Introduce Prepaid Card........65
1$100
   Citibank Introduces Citibank Visa Debit Card........66
Citibank Unveils Citibank Debit & ATM Cards........66
Citibank Unveils Renminbi Debit Card........66
1$100
   Citibank Launches Emirates-Citibank Debit Card........67
Bank of Taiwan and Cosmos Bank Introduce Visa Debit Cards........67
Paychex Unveils Paychex FSA Debit Card........67
Citibank Unveils Co-Branded Debit Card........67
1$100
   IDBI Rolls Out New International Debit MasterCard........68
Citibank and SMRT Introduce New Debit Card........68
Tempo & QuikTrip to Introduce Debit Card with Fuel Discount Feature........68
Neteller Releases New Debit Cards in Asia and Europe........68
1$100
   Guardian Launches Benny Prepaid MasterCard Debit Card........69
Murphy Oil to Introduce New Debit Cards........69
Sanlam Introduces Sanlam Liquid Debit Card........69
1$100
   Halifax Launches First Visa Debit Card in Ireland........70
Indian Bank Introduces International Debit Card........70
Capital One to Launch New Debit Card........70
1$100
   Barclays to Introduce Carbon Neutral Debit Card in the UK........71
MasterCard & Upromise Unveil New Rewards Program........71
MasterCard Offers Zero Liability Protection Program to US Small Business Cards........71
MasterCard Introduces Counter-Fraud Solution for PIN Debit Transactions........71
1$100
   Axis Bank Introduces International Debit Card for Small & Medium Enterprises........72
SBI to Introduce ATM-Cum-Debit Card Cash Back Scheme in Select Cities........72
OPM Launches Debit Card for Procuring Healthcare Products on Trial Basis........72
EDP Launches Elvis Presley Prepaid Visa® Card........72
Chase Introduces Visa-Branded ‘Blink’ Debit Cards........72
1$100
   HDFC Launches Exclusive Debit Card for Women........73
Discover Financial Unveils New Discover® Signature Debit Card........73
Binghamton Introduces Giant EXTRA Plus Debit Card for its Customers........73
1$100
   VIB Unveils New VIB Values Debit Card........74
IBQ Rolls Out Debit Card for Middle East & North African Markets........74
Bulgaria FIB Introduces Visa Electron Debit Card for Online Transactions........74
UniCredit Romania Unveils Visa Business Electron Debit Card........74
U.S. Bank & Cabela’s Roll Out Debit Card with Rewards Program........74
1$100
   TalkSport Introduces Pre-Pay Debit Card to Enter Financial Services Market........75
Metavante Integrates BenSoft’s RepayMe Solution into its Healthcare Debit Card........75
Debitman Receives Patent for New Retailer Debit Card Network Payment System........75
1$100
   Dashen Introduces First Visa Electron Debit Card in Ethiopia........76
ANZ Introduces ANZ Everyday Visa Debit Card........76
RCBC Unveils Debit Card for Overseas Filipino Workers........76
DTB Forays into Card Business by Launching Open Visa Debit Card........76
Citibank Introduces Student Debit Scholarship Card Across Poland........76
1$100
   NBB Rolls Out New MasterCard Debit Card Across Bahrain........77
QCSI Incorporates MyHealthBank Software into Benefits Debit Card........77
Visa Collaborates with Insurance Companies to Offer Debit Card........77
PNB and MasterCard Introduce PNB MasterCard Debit Card........77
Banamex Introduces New Toluca Co-Branded Debit Card........77
1$100
  13. FOCUS ON SELECT PLAYERS........7810 $950  
   Debit Card Issuers........78
Bank of America Corporation (US)........78
Barclays Bank Plc (UK)........78
China Merchants Bank Co., Ltd (China)........78
1$100
   Citigroup, Inc. (US)........79
Citibank, Inc. (US)........79
Crédit Agricole S.A (France)........79
1$100
   Deutsche Bank AG (Germany)........80
HSBC Bank plc (UK)........80
ICICI Bank ltd (India)........80
ING Group N.V. (The Netherlands)........80
1$100
   JCB Co., Ltd. (Japan)........81
JPMorgan Chase & Co. (US)........81
1$100
   Laser Card Services Ltd. (Ireland)........82
Lloyds Banking Group PLC (UK)........82
The Royal Bank of Scotland Group Plc (UK)........82
S2 Card Services Ltd. (UK)........82
1$100
   State Bank of India (India)........83
Wells Fargo & Company (US)........83
Wachovia Corporation (US)........83
1$100
   EFT Networks/Card Processing Companies........84
Atos Worldline SA (France)........84
First Data Corporation (US)........84
STAR® Networks, Inc.........84
Fidelity National Information Services, Inc. (US)........84
1$100
   MasterCard Incorporated (US)........85
NYCE Payments Network, LLC (US)........85
1$100
   PULSE EFT Association, Inc. (US)........86
SIA-SSB S.p.A. (Italy)........86
Visa, Inc. (US)........86
1$100
   Visa U.S.A., Inc. (US)........87
1$100
  14. GLOBAL MARKET PERSPECTIVE........88   
   Table 2: World Recent Past, Current & Future Analysis for Debit Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........881$350
   Table 3: World Historic Review for Debit Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........891$350
   Table 4: World 11-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........90
1$350
  15. THE UNITED STATES........9127 $3450  
   A. Market Analysis........91
Outlook........91
Debit Cards Market........91
A Preview........91
1$100
   Debit Card Use: Unaffected by Economic Downturn........921$100
   Debit Cards Market in 2009 - At a Glance........93
Reg E to Affect Issuers’ Overdraft and Interchange Income........93
1$100
   Rising Threat of Fraud........94
Preference for Cash Transactions Affects Card Usage........94
Recession Favors Visa & MasterCard........94
Factors Driving Growth of Debit Cards........94
Rewards & Prepaid Cards........94
1$100
   Routine & Low-Value Transactions........95
Debit Card Transactions Witness Rapid Growth........95
Table 5: Payment Cards Market in the US (2009): Percentage Share Breakdown of Transaction Value for Credit Cards, and Debit and Prepaid Cards........95
1$350
   Card Associations in the US........961$100
   Visa & MasterCard – An Intense Battle........97
Online Vs Offline Debit Cards........97
Offline: The Dominant Debit Card Program........97
1$100
   Table 6: Leading Networks in the US Signature Debit Market (2007): Percentage Share Breakdown of Transaction Volume for Visa and MasterCard........98

Table 7: Leading Issuers of Signature Debit Cards in the US (2007): Percentage Share Breakdown of Transaction Value for Bank of America, Wells Fargo, JP Morgan Chase, Wachovia, Washington Mutual, U.S. Bank, Regions Bank, Fifth Third, USAA Savings, and Others (includes corresponding Graph/Chart)........98
1$350
   PIN Debit – Faster Growing Debit Program........99
Leaders in the PIN Debit Market........99
1$100
   Table 8: Leading Players in the US PIN Debit Market (2008): Percentage Share Breakdown of Purchase and Cash Transactions for Visa, Star, Pulse, NYCE, Accel, and Others (includes corresponding Graph/Chart)........100

Table 9: Leading Issuers of PIN Debit Cards in the US (2007): Percentage Share Breakdown of Transaction Value for Bank of America, Wells Fargo, Washington Mutual, Wachovia, JP Morgan Chase, Regions Bank, U.S. Bank, SunTrust, Citigroup, and Others (includes corresponding Graph/Chart)........100
Comparative Analysis of Cost Per Transaction........100
1$350
   Table 10: Cost Per Transaction for PIN Debit, Signature Debit, and Credit Transactions in the US........101

Table 11: Network Pricing for Retail Transactions Using PIN Debit Cards........101
Trends in Signature & PIN Debit Card Segments........101
1$350
   Trends & Developments........102
Debit Cards – Replacing Cash Payments........102
Card Networks & Issuers Target Young Consumers........102
Women Debit Card Users on the Rise........102
1$100
   Teen Prepaid Cards Growing Popular........103
Credit Unions Benefit from Growing Debit Card Usage........103
Government Agencies Slow to Adopt Debit Cards for Disbursements........103
Card Issuers Capitalize on ‘Back-to-School’ Spending Period........103
1$100
   Debit Cards in Natural Emergencies........104
Visa Provides E-Payment Facility in Theatres........104
Surging Use of MasterCard’s PayPass Debit & Credit Cards........104
Debit Cards Erode Credit Cards Revenues........104
Rising Debt from Credit Cards Drives Use of Debit Cards........104
1$100
   Major Challenges & Issues........105
Interchange Fee - A Major Challenge for Card Associations........105
Lack of Consensus on Revenues Hampers Revenue Generation........105
Multiplicity of Cards – A Major Obstacle for Consumers........105
Demographic Challenges Hurdle Rapid Adoption........105
‘Bucket Spending’ Limits Card Usage to Small-Value Transactions........105
1$100
   Security – A Key Concern for Issuing Banks........106
Debit Card Usage at Stores........106
Reward Programs for Debit Cards........106
1$100
   Prepaid Debit Cards Gaining Popularity........107
Growth Opportunity Lures Card Networks........107
Prepaid Finds Use in Payments & Remittances........107
1$100
   Restrictions on Interchange Fees – A Major Hurdle........108
Open Loop Prepaid Market – Growth Opportunities & Roadblocks........108
Rising Debit Card Fraud – A Key Concern for Card Participants........108
1$100
   Table 12: US Payments Industry (2009): Percentage Breakdown of Fraud Loss by Payment Type for Credit Card, Check, Signature Debit, PIN Debit and ACH (includes corresponding Graph/Chart)........1091$350
   Contactless Technology Offer Enormous Growth Potential........110
Growing Penetration of Debit Cards Among Small Businesses........110
Rising Use of Debit Cards for Micro-Payments........110
1$100
   Debit Cards for Healthcare Benefits Plan Administration........111
Growing Demand for Debit Cards in Healthcare Benefits Administration
  Programs........111
Smart Medical Debit Cards Facilitate Faster Claim Settlements........111
1$100
   Debit Cards Facilitate Faster and Secure Child Support Payments........112
Prepaid Debit Cards – Ideal for Benefits Payments........112
Payroll Debit Cards for Banked and Un-banked Employees........112
1$100
   Card Companies Focus on Minority Communities........113
Debit Cards Used for Payment of Unemployment Benefits........113
1$100
   Prepaid Debit Cards Market in the US........114
B. Market Analytics........114
Table 13: US Recent Past, Current & Future Analysis for Debit Cards by Product Segment – Signature (Offline) and PIN (Online) Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........114
1$350
   Table 14: US Historic Review for Debit Cards by Product Segment – Signature (Offline) and PIN (Online) Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........115

Table 15: US 11-Year Perspective for Debit Cards by Product Segment – Percentage Breakdown by Cards in Use for Signature (Offline) and PIN (Online) Markets for Years 2005, 2010 & 2015........115
1$350
   Table 16: US Recent Past, Current & Future Analysis for Debit Card by Product Segment – Signature (Offline) and PIN (Online) Markets Independently Analyzed with Transaction Volume in Billion for Years 2009 through 2015 (includes corresponding Graph/Chart)........1161$350
   Table 17: US Historic Review for Debit Card by Product Segment – Signature (Offline) and PIN (Online) Markets Independently Analyzed with Transaction Volume in Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)........117

Table 18: US 11-Year Perspective for Debit Cards by Product Segment – Percentage Breakdown by Transaction Volume for Signature (Offline) and PIN (Online) Markets for Years 2005, 2010 & 2015........117
1$350
  16. CANADA........1183 $395  
   A. Market Analysis........118
Outlook........118
Payment Cards Market - An Overview........118
A Chronology of Select Technological Developments in Canada’s Financial
  Industry........118
1$100
   IDP – Canada’s National Debit Scheme........119
Tech-Savvy Consumers Facilitate Growth in Electronic Payments Segment........119
Canada Promotes Use of Chip-Enabled Cards........119
Consumers Prefer PIN Debit Transactions........119
1$100
   B. Market Analytics........120
Table 19: Canada Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........120

Table 20: Canada Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........120
1$350
  17. JAPAN........1213 $395  
   A. Market Analysis........121
Outlook........121
Payments Cards in Japan – An Overview........121
A Historical Perspective........121
1$100
   Debit Cards System in Japan........122
Card Associations in Japan........122
Online Processing Dominates Debit Card Processing Scenario ........122
1$100
   B. Market Analytics........123
Table 21: Japanese Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........123

Table 22: Japanese Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........123
1$350
  18. EUROPE........1246 $950  
   A. Market Analysis........124
Outlook........124
Banking Facilities in Europe........124
Central and Eastern Europe (CEE) Region........124
1$100
   Cards Replace Cash and Paper Transactions........125
Payments Cards Address Needs of Un-Banked Population........125
Focus on Prepaid Cards........125
1$100
   Single Euro Payments Area (SEPA) Takes Shape in Europe........126
Rationale Behind SEPA........126
What is SEPA?........126
Major Highlights of SEPA........126
1$100
   B. Market Analytics........127
Table 23: European Recent Past, Current and Future Analysis for Debit Cards by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Number of Cards in Use in Million Years 2009 through 2015 (includes corresponding Graph/Chart)........127
1$350
   Table 24: European Historic Review for Debit Cards by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Number of Cards in Use in Million Years 2003 through 2008 (includes corresponding Graph/Chart)........1281$350
   Table 25: European 11-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........129
1$350
  18a. FRANCE........1302 $395  
   A. Market Analysis........130
Outlook........130
Payment Cards Market in France – An Overview........130
Debit Cards in France........130
Carte Bleue – The National Debit Card Scheme........130
1$100
   B. Market Analytics........131
Table 26: French Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........131

Table 27: French Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........131
1$350
  18b. GERMANY........1322 $395  
   A. Market Analysis........132
Outlook........132
An Overview of the German Payment Cards Market........132
1$100
   B. Market Analytics........133
Table 28: German Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........133

Table 29: German Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........133
1$350
  18c. ITALY........1342 $595  
   A. Market Analysis........134
Outlook........134
Payment Cards Market – An Insight........134
Table 30: Italian Payment Cards Market (2008): Percentage Breakdown of Transaction Volume for Credit and Debit Cards........134
Payment Network........134
MasterCard Vs Visa........134
1$350
   B. Market Analytics........135
Table 31: Italian Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........135

Table 32: Italian Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........135
1$350
  18d. UNITED KINGDOM........1367 $1450  
   A. Market Analysis........136
Outlook........136
Impact of Recession........136
Payments Market – An Overview........136
1$100
   At a Glance........137
Table 33: Payment Cards Market in the UK (2006- 2009): Percentage Share Breakdown of Purchase Value for Credit Cards, Charge Cards, and Debit Cards (includes corresponding Graph/Chart)........137
1$350
   Table 34: Frequency of Payment Card Used (2009): Breakdown for Credit Card, Charge Card, and Debit Card (includes corresponding Graph/Chart)........138
Debit Cards Outshine Credit Cards........138
1$350
   Table 35: Debit Card Schemes in the UK (2006-2009): Percentage Share Breakdown of Transaction Value for Visa, Electron, Maestro, and Others (includes corresponding Graph/Chart)........139
Card Associations in the UK........139
1$350
   Chip & PIN Technology Lowers Card Fraud Losses........140
Growing Demand for Prepaid Cards........140
Open-Loop Prepaid Cards Market........140
1$100
   UK Introduces Contactless Cards for Low-Value Transactions........1411$100
   B. Market Analytics........142
Table 36: UK Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........142

Table 37: UK Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........142
1$350
  18e. SPAIN........1432 $395  
   A. Market Analysis........143
Outlook........143
Overview of Spanish Payment Cards Market........143
1$100
   B. Market Analytics........144
Table 38: Spanish Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........144

Table 39: Spanish Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........144
1$350
  18f. RUSSIA........1452 $395  
   A. Market Analysis........145
Outlook........145
Debit Card Usage Grows........145
1$100
   B. Market Analytics........146
Table 40: Russian Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........146

Table 41: Russian Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........146
1$350
  18g. REST OF EUROPE........1475 $595  
   A. Market Analysis........147
Outlook........147
Payment Cards Set for Rapid Growth in Central Europe........147
Select Regional Markets – An Overview........147
Belgium........147
Mobile Phones As Debit Cards........147
1$100
   Finland........148
Greece........148
Ireland........148
Overview........148
Laser – The National Debit Card Scheme........148
1$100
   Declining Share of Check-Based Payments........149
Portugal........149
The Netherlands........149
1$100
   Turkey........150
An Insight into Turkish Payment Cards Market........150
Credit Cards Hold Sway in Turkish Payments Market........150
Advanced Infrastructure Facilities to Drive Cards Market........150
1$100
   B. Market Analytics........151
Table 42: Rest of Europe Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........151

Table 43: Rest of Europe Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........151
1$350
  19. ASIA-PACIFIC........1523 $950  
   A. Market Analysis........152
Outlook........152
B. Market Analytics........152
Table 44: Asia-Pacific Recent Past, Current and Future Analysis for Debit Cards by Geographic Region – Australia, China, India, Singapore and Rest of Asia-Pacific Markets Independently Analyzed with Annual Number of Cards in Use in Million Years 2009 through 2015 (includes corresponding Graph/Chart)........152
1$350
   Table 45: Asia-Pacific Historic Review for Debit Cards by Geographic Region – Australia, China, India, Singapore and Rest of Asia-Pacific Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........1531$350
   Table 46: Asia-Pacific 11-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for Australia, China, India, Singapore and Rest of Asia-Pacific Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........154
1$350
  19a. AUSTRALIA........1554 $595  
   A. Market Analysis........155
Outlook........155
Overview........155
EMV Compliance & Technological Advancements Hold Key to Growth........155
RBA Introduces New Regulations for Payment Cards Industry........155
Debit Cards in Australia........155
1$100
   Recession Fosters Debit Card Use........156
Table 47: Payment Modes in Australia (2008): Percentage Share Breakdown of Transaction Value for Credit Cards, Debit Cards, and Cash and Checks (includes corresponding Graph/Chart)........156
1$350
   Interchange Fee in Australia........157
RBA Proposes Reforms to ATM Fees........157
Debit Card Fraud in Australia........157
1$100
   B. Market Analytics........158
Table 48: Australian Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........158

Table 49: Australian Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........158
1$350
  19b. CHINA........1593 $950  
   A. Market Analysis........159
Outlook........159
China’s Bankcard Industry – An Overview........159
Table 50: Bankcards Industry in China (2008): Percentage Share Breakdown of Cards Issued by Payment Card for Debit and Credit Cards........159
Rise in Personal Accounts Facilitate Debit Card Use ........159
1$350
   Government Promotes Use of Bankcards........160
Additional Services Ensure Continuous Growth for Debit Cards........160
B. Market Analytics........160
Table 51: Chinese Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........160
1$350
   Table 52: Chinese Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........161
1$350
  19c. INDIA........1629 $1950  
   A. Market Analysis........162
Outlook........162
Financial Cards Industry in India........162
1$100
   Table 53: Payments Card Industry in India (2007- 2009): Percentage Share Breakdown of Number of Cards in Circulation for Debit Cards and Credit Cards (includes corresponding Graph/Chart)........163

Table 54: Payments Card Industry in India (2008- 2009): Percentage Share Breakdown of Transaction Value for Debit Cards and Credit Cards........163
Debit Cards – A Dominant Presence........163
1$350
   Recession Fails to Dent Growth Prospects........164 1$100
   Table 55: Average Annual Debit Card Spending at Merchant POS Terminals (2006-2009) (includes corresponding Graph/Chart)........165
Issues & Trends........165
Credit Cards – Preferred for High-Value Purchases........165
Prepaid & Premium Cards – Potential for Higher Debit Card Utilization........165
Increased Adoption of Electronic Systems Boosts Demand for Debit Cards........165
1$350
   Low Utilization Rates at POS Terminals........166
Overcoming Infrastructure Challenges........166
Table 56: Density of ATMs in Select Countries (includes corresponding Graph/Chart)........166
1$350
   Focus Shifts to Smaller Towns & Cities........167
Visa Initiates ADP Program for Developing Infrastructure in Smaller Cities........167
SBI Promotes Debit Card Usage in Small Cities........167
MasterCard & Visa Offer Differentiated Products........167
Card Use for Routine Payments Grows........167
Banks Promote Card Usage for Modernization of Banking Operations........167
1$100
   Visa Provides Zero Liability Protection Program for Debit Cardholders........168
SBI Dominates Debit Card Issuance Scenario........168
Table 57: Leading Players in the Indian Debit Cards Market (2008-09): Percentage Share Breakdown of Cards Issued for State Bank of India, ICICI Bank, Axis Bank, HDFC, PNB, Canara Bank, Andhra Bank, BOB, and Others (includes corresponding Graph/Chart)........168
1$350
   Table 58: Leading Indian Banks by Number of ATM Outlets (2009): Percentage Share Breakdown for SBI, ICICI, Axis, HDFC, PNB, Canara Bank, UBI, and Others (includes corresponding Graph/Chart)........169

Table 59: Leading Indian Banks by Number of Merchant POS Terminals (2009): Percentage Share Breakdown for ICICI, Axis, HDFC, HSBC, Citibank, BOB, and Others (includes corresponding Graph/Chart)........169
1$350
   B. Market Analytics........170
Table 60: Indian Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........170

Table 61: Indian Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........170
1$350
  19d. SINGAPORE........1712 $395  
   A. Market Analysis........171
Outlook........171
An Insight into Singapore’s Cards Market........171
1$100
   B. Market Analytics........172
Table 62: Singaporean Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........172

Table 63: Singaporean Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........172
1$350
  19e. REST OF ASIA-PACIFIC........1734 $495  
   A. Market Analysis........173
Outlook........173
Select Regional Markets – An Overview........173
Malaysia........173
Recession Fosters Debit Card Use........173
EMV Compliance Fosters Debit Card Growth........173
1$100
   Major Card Issuers in Malaysia........174
South Korea........174
The Philippines........174
Growing Popularity of Debit Cards........174
1$100
   Debit Cards for Payroll & Benefit Remittance Applications........175
Thailand........175
Vietnam........175
1$100
   B. Market Analytics........176
Table 64: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........176

Table 65: Rest of Asia-Pacific Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........176
1$350
  20. LATIN AMERICA........1776 $950  
   A. Market Analysis........177
Outlook........177
Payments Industry in Latin America – An Introduction........177
Low Penetration of Banking Services – A Major Obstacle........177
1$100
   Impact of Inter-Country Differences........178
Debit Cards Market in Latin America........178
The Beginning........178
Banks & Governments Promote Debit Card Usage........178
Low Consumer Savings Imply Lesser POS Transactions........178
1$100
   Debit Card Issuers Face the Heat from Credit Cards........179
Visa’s Card Transactions Grow Rapidly in Latin America........179
Electronic Payment Systems Infrastructure in Latin America........179
Clearing House........179
Card Networks........179
1$100
   B. Market Analytics........180
Table 66: Latin America Recent Past, Current and Future Analysis for Debit Cards by Geographic Region – Brazil, Argentina, Mexico, Rest of Latin America Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........180
1$350
   Table 67: Latin America Historic Review for Debit Cards by Geographic Region – Brazil, Argentina, Mexico, Rest of Latin America Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........1811$350
   Table 68: Latin America 11-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for Brazil, Argentina, Mexico, Rest of Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)........182
1$350
  20a. ARGENTINA........1832 $395  
   A. Market Analysis........183
Outlook........183
Debit Cards Market – An Insight........183
1$100
   B. Market Analytics........184
Table 69: Argentinean Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........184

Table 70: Argentinean Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........184
1$350
  20b. BRAZIL........1853 $950  
   A. Market Analysis........185
Outlook........185
Rising Popularity of Plastic Payments........185
Table 71: Payment Cards Market in Brazil (2008): Percentage Share Breakdown of Number of Cards for Credit Cards, Debit Cards, and Private Label Cards (includes corresponding Graph/Chart)........185
1$350
   Table 72: Payment Cards Market in Brazil (2008 & 2009): Percentage Share Breakdown of Turnover for Credit Cards and Debit Cards........186
Debit Cards: Driving Payments Market........186
B. Market Analytics........186
Table 73: Brazilian Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........186
1$350
   Table 74: Brazilian Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........187
1$350
  20c. MEXICO........1883 $595  
   A. Market Analysis........188
Outlook........188
An Introduction to Mexican Payments System........188
Debit Cards Market in Mexico........188
A Preview........188
1$100
   Debit Cards – Low Utilization Rates Offers Growth Prospects........189
Banks Collaborate with Government Agencies to Promote Card Use........189
B. Market Analytics........189
Table 75: Mexican Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........189
1$350
   Table 76: Mexican Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........190
1$350
  20d. REST OF LATIN AMERICA........1912 $395  
   A. Market Analysis........191
Outlook........191
A Brief Overview of Select Regional Markets........191
Chile........191
Colombia........191
Peru........191
Venezuela........191
1$100
   B. Market Analytics........192
Table 77: Rest of Latin America Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........192

Table 78: Rest of Latin America Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........192
1$350
  21. REST OF WORLD........1934 $595  
   A. Market Analysis........193
Outlook........193
Select Regional Markets – An Overview........193
South Africa........193
Debit Cards – Driving Force for Financial Cards Market........193
Un-banked Population – Potential for Growth........193
1$100
   Fighting Card Fraud with EMV Compliance........194
Kenya........194
Inadequate Telecom Infrastructure – A Major Obstacle for Debit Card Usage........194
Nigeria........194
1$100
   Rise in Debit Card-Based Online Payments Across the Middle East ........195
B. Market Analytics........195
Table 79: Rest of World Recent Past, Current & Future Analysis for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2009 through 2015 (includes corresponding Graph/Chart)........195
1$350
   Table 80: Rest of World Historic Review for Debit Cards Market Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2008 (includes corresponding Graph/Chart)........1961$350
COMPETITION 302$995
  
Total Companies Profiled: 171 (including Divisions/Subsidiaries - 194)

Region/Country                 Players


The United States                 86    
Canada                             4
Japan                              1
Europe                            31 
     France                        2
     Germany                       4
     The United Kingdom           11 
     Italy                         1
     Rest of Europe               13 
Asia-Pacific (Excluding Japan)    56 
Latin America                      3
Africa                             6
Middle-East                        6
Caribbean                          1
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