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  DEBIT CARDS
A Global Strategic Business Report

This report analyzes the worldwide markets for Debit Cards in million units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual forecasts are provided for each region for the period 2003 through 2012. The report profiles 175 companies including many key and niche players worldwide such as Bank of America Corporation, Barclays Plc, China Merchants Bank Co., Ltd, Citigroup, Inc., Citibank Inc., Crédit Agricole S.A, Deutsche Bank AG, Direct Response Financial Services, Inc., HSBC Holdings Plc, ING Group N.V., JPMorgan Chase & Co., Laser Card Services Ltd., Lloyds TSB Group Plc, The Royal Bank of Scotland Group Plc, S2 Card Services Ltd/Solo, State Bank of India, Wachovia Corporation, Washington Mutual, Inc., Wells Fargo & Company, SA Banksys NV, First Data Corporation, STAR® Networks, Inc., Metavante Corporation, MasterCard Worldwide, PULSE EFT Association, Inc., SSB SPA, and Visa U.S.A., Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-1699  PAGES:    570
PRICE:    $4950  DATE:       March 2008
COMPANIES:  175  MARKET DATA TABLES:   109
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  DEBIT CARDS (Complete Report) Pages : 570   | $4950
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS4$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Debit Card.....I-3
Prepaid Debit Cards.....I-3
Online or PIN Debit Cards.....I-3
  
   Offline or Signature Debit Cards.....I-4  
II. EXECUTIVE SUMMARY64$2650
  1. Industry Overview.....II-12 $400  
   Payment Cards Industry - An Overview.....II-1
Table 1: Global Financial Cards Industry (2005): Percentage Breakdown of Leading Countries by Number of Cards (includes corresponding Graph/Chart).....II-1
Technological Innovations Drive Card Transactions.....II-1
1$300
   Cards Replace Cash and Paper Transactions .....II-2
Debit Cards - A Convenient Cash-Less Payment System.....II-2
Current and Future Analysis.....II-2
Asia-Pacific – Riding on Chinese Debit Card Success.....II-2
1$100
  2. Market Dynamics.....II-33 $300  
   Small Value Transactions to Drive Growth in Debit Cards Arena.....II-3
Intensifying Consolidation in European Card Processing Sector .....II-3
Asia-Pacific Drives Global Debit Card Use.....II-3
Growing Use of Cards for Payment of Recurring Bills.....II-3
Card Companies Focus on Select Consumer Segments .....II-3
1$100
   Card Associations Intensify Campaign for Prepaid Cards.....II-4
Fraud Facilitates Development of New Technologies.....II-4
Contactless Technology to Fight Fraudulent Transactions.....II-4
Debit Cards Use Rises During Holiday Season.....II-4
1$100
   Technology to Overcome Inadequacies in Infrastructure.....II-5
Non-Banking Agencies to Counter the Dominance of Associations .....II-5
Debit Cards for New Mobile Payment System.....II-5
1$100
  3. Major Issues Influencing Debit Cards Market.....II-63 $300  
   Interchange Fee – A Contentious issue.....II-6
Visa and MasterCard Face Legal Implications.....II-6
Security – A Key Concern for Issuing Banks.....II-6
SEPA Set to Restructure Debit Cards Payment System in EU.....II-6
1$100
   Absence of Debit Interchange Programs Affects European Income Levels.....II-7
Alternative Online Payment Modes – A Threat to Debit Cards .....II-7
ACH System – A Major Challenge Facing Debit Cards Industry.....II-7
Merchant Resistance Obstructs Debit Card Adoption .....II-7
1$100
   Rising Fraud in PIN Debit Transactions Worries Consumers.....II-8
Expensive Overdraft Fees Raises Concern.....II-8
1$100
  4. Product Overview.....II-99 $600  
   Debit Cards – A Conceptual Definition.....II-9
Debit Cards in Force Across the World.....II-9
1$100
   Debit Card – A Commodity Product.....II-10
Debit Card Penetration & Activation.....II-10
Authorization Hold – Saving Retailers from Risk.....II-10
1$100
   Electronic Funds Transfer Point of Sale (EFTPOS).....II-11
Transaction Processing in Debit Cards.....II-11
1$100
   Process Flow for Online Debit Transactions.....II-121$100
   Process Flow in Signature Debit Transactions.....II-13
Electronic Funds Transfer Networks (EFT) Networks.....II-13
1$100
   Visa & MasterCard – Principal Global Debit Brands.....II-14
Reward Programs Gain Popularity .....II-14
1$100
   Prepaid Bank Debit Cards.....II-15
Prepaid or Stored Value Card.....II-15
Common Applications of Prepaid Debit Cards.....II-15
Transfer of Funds.....II-15
Retail Debit Cards.....II-15
1$100
   Payroll Debit Cards.....II-16
Health Debit Cards.....II-16
Prepaid Cards - Challenges & Opportunities.....II-16
Advantages of Debit Cards.....II-16
1$100
   Disadvantages of Debit Cards.....II-17
Growth Drivers.....II-17
Market Restraints.....II-17
1$100
  5. Types of Debit Cards.....II-183 $300  
   Online or PIN Debit Cards.....II-18
Offline or Signature Debit Cards.....II-18
PIN Vs Signature Debit Transaction Fee.....II-18
1$100
   “Credit” and “Debit” Purchases.....II-19
PIN Faces Competition from Contactless and Signature-Less Debit Transactions.....II-19
1$100
   Debit Cards for Telephone, Mail and Internet Transactions.....II-20
Debit Cards As Stored Value Cards.....II-20
1$100
  6. Credit Card Vs Debit Card.....II-212 $400  
   Comparative Review of Debit and Credit Card Functions.....II-21
Processing Fee for Debit and Credit Cards.....II-21
Interchange Fee.....II-21
1$100
   Interchange Fee for Signature Debit Cards and Credit Cards.....II-22
Table 2: Fee Structure for Credit Card and Signature Debit Card Transactions (Purchase Price US$100) in the US.....II-22
Interchange Fee for PIN-Based Debit Transactions.....II-22
Table 3: Fee Structure for PIN (Online) Debit Card Transactions (Purchase Price US$100) in the US.....II-22
1$300
  7. Debit Card Fraud.....II-235 $550  
   Fraud - An Inevitable Consequence of Rapid Growth.....II-23
Dealing with Advancing Card Fraud Tactics.....II-23
1$100
   Major Tools Employed by Card Issuers for Fighting Debit Card Fraud.....II-24
Basic Fraud Prevention Tools for Debit Cards.....II-24
Additional Fraud Prevention Technologies/Tools.....II-24
1$100
   Rising Card Fraud Losses – A Major Concern for Card Issuers.....II-25
Consumer Apathy Hampers Implementation of Card Fraud Measures.....II-25
1$100
   Financial & Infrastructure Constraints Plague Card Fraud Control
  Implementation.....II-26
Debit Card Fraud Losses.....II-26
Card Fraud Losses in North America.....II-26
Card Fraud Losses in Europe.....II-26
1$100
   Table 4: Global Debit Card Fraud Losses (2004-2008P): Percentage Breakdown of Fraud Loss Value by Region/Country for North America, Latin America, Europe, Middle East & Africa, and Asia-Pacific (includes corresponding Graph/Chart).....II-27
1$300
  8. Recent Industry Activity.....II-2811 $800  
   Metavante Acquires Nomad Payments.....II-28
Fortress Financial Takes Over Moneyworx.....II-28
Hertford to Deliver CrewCard Debit Cards.....II-28
Net Spend and Capital One in Strategic Partnership.....II-28
1$100
   InComm and nFinanSe in Distribution Agreement.....II-29
Serverside and PayJr Develop Program to Issue II-29 Customized Visa Debit
  Cards.....II-29
Capital One and NetSpend Team Up for Reloadable Prepaid Debit Card.....II-29
Interac Certifies Gemalto for Supply of EMV Compliant Debit Cards.....II-29
Citibank and East Asia Bank Seek Approval for Selling Debit Cards in China.....II-29
1$100
   German Sparda Chooses MasterCard’s Maestro Debit Plan.....II-30
CCSI and Bone Thugs-N-Harmony Enter into Agreement.....II-30
3PEA Forays into Prepaid Debit Cards Arena.....II-30
1$100
   eCommLink Partners with First Bank & Trust.....II-31
Five Banks to Introduce Visa V Pay Chip-and-PIN-only Debit Cards in Italy.....II-31
Tempo Payments Inks Agreement With Fiserv EFT.....II-31
No Borders Pens Pact with Corregidora Global Group to Distribute Debit Cards.....II-31
1$100
   First Data Renews Agreement with LaSalle Bank & Golden 1 Credit Union.....II-32
Atos Origin Acquires Banksys.....II-32
Card Express Enters into Agreement with Eight Pemco Technologies Customers.....II-32
1$100
   Alpine Bank Acquires Saylent Technologies Inc’s Y-Debit Solution.....II-33
GTREX Capital Partners with XpressDebit for its Debit Card Program.....II-33
PayAllNow Selects Altair as a Preferred Debit Card Issuer for European Payroll
  Market.....II-33
SHPS, First Data & UMB Bank Team Up to Offer Debit Card.....II-33
1$100
   Global Financial Exchange Sets Up New Company with MGT.....II-34
Fifth Third Expands Service Offerings by Acquiring CMC.....II-34
LIC Partners with UTI to Provide Annuity Debit Cards.....II-34
Soooogood Financial Services Inks Agreement to Distribute Stored Value Debit
  Card.....II-34
1$100
   DRFS to Deliver Debit Cards to Poder de Compra.....II-35
Xinhua Finance Collaborates with FreeStar.....II-35
Visa Protects Indian Debit Cardholders through Zero Liability Program.....II-35
1$100
   eCard to Team Up with Polish Banks for Enabling Debit-Based Online
  Transactions.....II-36
CNB Inks Agreement with No Borders to Issue and Process Prepaid Debit Cards.....II-36
Morgan Beaumont Partners with MPS for New Prepaid ATM/Debit Card Program.....II-36
Citibank and MTV in Partnership to Introduce New MasterCard Debit Card.....II-36
Global Vision Partners with BGG to Market Debit Cards Across EMEA.....II-36
1$100
   BPCL and SBI Form Partnership for Debit Cards.....II-37
Viking Capital Group Acquires Secure Cash™ Card Program.....II-37
No Borders and Equity One Set Up a Joint Venture.....II-37
Global Links and Alliance Card Enter into an Agreement.....II-37
1$100
   Global Vision Signs Agreement to Introduce Debit Card.....II-38
Oceanic Bank Collaborates with Interswitch to Upgrade its Debit Card.....II-38
1$100
  9. Product Introductions/Innovations.....II-3915 $900  
   Paychex Unveils Paychex FSA Debit Card.....II-39
Citibank Unveils Co-Branded Debit Card.....II-39
IDBI Rolls Out New International Debit MasterCard.....II-39
Citibank and SMRT Introduce New Debit Card.....II-39
1$100
   Tempo & QuikTrip to Introduce Debit Card with Fuel II-40 Discount Feature.....II-40
Neteller Releases New Debit Cards in Asia and Europe.....II-40
Guardian Launches Benny Prepaid MasterCard Debit Card.....II-40
Murphy Oil to Introduce New Debit Cards.....II-40
1$100
   Sanlam Introduces Sanlam Liquid Debit Card.....II-41
Halifax Launches First Visa Debit Card in Ireland.....II-41
Indian Bank Introduces International Debit Card.....II-41
1$100
   Capital One to Launch New Debit Card.....II-42
Barclays to Introduce Carbon Neutral Debit Card in the UK.....II-42
MasterCard & Upromise Unveil New Rewards Program.....II-42
MasterCard Offers Zero Liability Protection Program to US Small Business Cards.....II-42
1$100
   MasterCard Introduces Counter-Fraud Solution for PIN Debit Transactions.....II-43
UTI Bank/Axis Bank Introduces International Debit Card for Small & Medium
  Enterprises.....II-43
SBI to Introduce ATM-Cum-Debit Card Cash Back Scheme in Select Cities.....II-43
OPM Launches Debit Card for Procuring Healthcare Products on Trial Basis.....II-43
EDP Launches Elvis Presley Prepaid Visa® Card.....II-43
1$100
   Chase Introduces Visa-Branded ‘Blink’ Debit Cards.....II-44
HDFC Launches Exclusive Debit Card for Women.....II-44
Discover Financial Unveils New Discover® Signature Debit Card.....II-44
Binghamton Introduces Giant EXTRA Plus Debit Card for its Customers.....II-44
1$100
   VIB Unveils New VIB Values Debit Card.....II-45
IBQ Rolls Out Debit Card for Middle East & North African Markets.....II-45
Bulgaria FIB Introduces Visa Electron Debit Card for Online Transactions.....II-45
UniCredit Romania Unveils Visa Business Electron Debit Card.....II-45
1$100
   U.S. Bank & Cabela’s Roll Out Debit Card with Rewards Program.....II-46
TalkSport Introduces Pre-Pay Debit Card to Enter Financial Services Market.....II-46
Metavante Integrates BenSoft’s RepayMe Solution into its Healthcare Debit Card.....II-46
Debitman Receives Patent for New Retailer Debit Card Network Payment System.....II-46
1$100
   Dashen Introduces First Visa Electron Debit Card in Ethiopia.....II-47
ANZ Introduces ANZ Everyday Visa Debit Card.....II-47
RCBC Unveils Debit Card for Overseas Filipino Workers.....II-47
DTB Forays into Card Business by Launching Open Visa Debit Card.....II-47
Citibank Introduces Student Debit Scholarship Card Across Poland.....II-47
1$100
   NBB Rolls Out New MasterCard Debit Card Across Bahrain.....II-48
QCSI Incorporates MyHealthBank Software into Benefits Debit Card.....II-48
Visa Collaborates with Insurance Companies to Offer Debit Card.....II-48
PNB and MasterCard Introduce PNB MasterCard Debit Card.....II-48
Banamex Introduces New Toluca Co-Branded Debit Card.....II-48
1$100
   Amscot Introduces MasterCard Prepaid Debit Card.....II-49
HDFC Bank Introduces International Gold Debit Card for Indian Customers.....II-49
InstaDial Introduces New US Dollar MultiCard Debit Visa® Card.....II-49
Wachovia Rolls Out Direct Pay Prepaid Debit Card.....II-49
Cash Now Launches New Electronic Debit Card.....II-49
1$100
   RMF Rolls Out ATM-Cum-Debit Card for its Mutual Fund Investors.....II-50
Affinity Card Systems Launches Ethos Prepaid Debit Card.....II-50
MasterCard & BankWest to Introduce a New Debit Card.....II-50
IOB Teams Up with VISA to Launch Instacash Debit Card.....II-50
Marcatel Unveils Debit Card for Hispanic Community in the US.....II-50
Barclays Bank Introduces New Visa Electronic Debit Card for Kenyan Customers.....II-50
1$100
   BRD-Groupe Introduces BRD-ISIC Debit Card for Student Community.....II-51
KeyBank Unveils MasterCard PayPass Debit Card.....II-51
Kotak Mahindra Bank Rolls Out Prepaid Fixed Denomination Card.....II-51
HBL Offers Visa-Enabled Value Debit Card.....II-51
Debit Cash Card Introduces New Debit Card Program.....II-51
MasterCard Europe Introduces Cash2Go Maestro Debit Card in the UK.....II-51
1$100
   Yes Bank Launches International Gold & Silver Debit Cards in India.....II-52
Allow Card of America Rolls Out New Debit Card for Young Customers.....II-52
USA Paycard Launches Prepaid Debit Card for Un-Banked Employees.....II-52
AmigoMoney Introduces Visa Debit Card for Hispanic Community.....II-52
Wachovia Introduces Dinero Directo Remittance Debit Card.....II-52
1$100
   Delta Hotels Rolls Out Gift Card Program for Clients.....II-53
Bradesco Launches CDC Bradesco Visa Electron Debit Card.....II-53
Corp Bank Introduces All-in-One Farmers’ Debit Card.....II-53
National Bank of Pakistan Unveils E-Banking Debit Card.....II-53
IndusInd Bank to Introduce Women’s Debit Card.....II-53
Banco de la Nacion to Launch Debit Card.....II-53
1$100
  10. Focus on Select Players.....II-549 $600  
   Debit Card Issuers.....II-54
Bank of America Corporation (US).....II-54
Barclays Plc (UK).....II-54
China Merchants Bank Co., Ltd (China).....II-54
1$100
   Citigroup, Inc. (US).....II-55
Citibank, Inc. (US).....II-55
Crédit Agricole S.A (France).....II-55
Deutsche Bank AG (Germany).....II-55
1$100
   Direct Response Financial Services, Inc. (US).....II-56
HSBC Holdings Plc (UK).....II-56
ING Group N.V. (The Netherlands).....II-56
1$100
   JPMorgan Chase & Co. (US).....II-57
Laser Card Services Ltd. (Ireland).....II-57
Lloyds TSB Group Plc (UK).....II-57
The Royal Bank of Scotland Group Plc (UK).....II-57
1$100
   S2 Card Services Ltd./Solo (UK).....II-58
State Bank of India (India).....II-58
Wachovia Corporation (US).....II-58
Washington Mutual, Inc. (US).....II-58
1$100
   Wells Fargo & Company (US).....II-59
EFT Networks/Card Processing Companies.....II-59
SA Banksys NV (Belgium).....II-59
First Data Corporation (US).....II-59
STAR® Networks, Inc......II-59
1$100
   Metavante Corporation (US).....II-60
MasterCard Worldwide (US).....II-60
PULSE EFT Association, Inc. (US).....II-60
1$100
   SSB SPA (Italy).....II-61
Visa U.S.A., Inc. (US).....II-61
2$200
  11. Global Market Perspective.....II-63   
   Table 5: World Recent Past, Current & Future Analysis for Debit Cards by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....II-631$300
   Table 6: World 10-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....II-641$300
III. MARKET143$2350
  1. The United States.....III-149 $1975  
   A. Market Analysis.....III-1
Payment Cards Industry in the US - An Overview.....III-1
Current and Future Analysis.....III-1
Debit Cards Market.....III-1
A Preview.....III-1
1$75
   An Introduction.....III-2
Factors Driving Growth of Debit Cards in the US.....III-2
Rewards & Prepaid Cards.....III-2
1$75
   Routine & Low-Value Transactions.....III-3
Major Trends.....III-3
Debit Card Transactions Witness Rapid Growth.....III-3
PIN and Dual Feature Debit Cards to Witness Rapid Growth .....III-3
1$75
   Card Associations in the US.....III-4 1$75
   Table 7: US Debit Cards Industry (2005-2006): Leading PIN-Debit Networks by Market Share (%) of Transaction Volume for Interlink (Visa), Star, Pulse, NYCE and Others (includes corresponding Graph/Chart).....III-5
Interchange Fees.....III-5
Competition Intensifies Between Debit Card Schemes.....III-5
1$150
   Table 8: US Interchange Fee for Debit Transactions for Scheme-Based and PIN-Based Systems (1994-2004) (includes corresponding Graph/Chart).....III-6
MasterCard and Visa Settlement Lowers Interchange Rates.....III-6
Associations Lower Interchange Fee for Small Ticket Transactions.....III-6
Visa Lowers Interchange Fees.....III-6
1$150
   Visa’s Small Ticket Strategy Succeeds.....III-7
MasterCard’s Small Ticket Debit Programs.....III-7
Programs from American Express.....III-7
Online Vs Offline Debit Cards.....III-7
1$75
   Table 9: Leading Offline Debit Card Issuers in the US by Number of Cards (In Million) (2004-2005) (includes corresponding Graph/Chart).....III-8
PIN Transactions to Grow at the Expense of Offline Segment .....III-8
1$150
   Trends in Signature & PIN Debit Card Segments.....III-9
Debit Card Vs Other Payment Methods.....III-9
Credit Faces Challenge from Debit Cards Market.....III-9
1$75
   Saturation in Credit Cards Segment Boosts Debit Cards Market.....III-10
Table 10: Market Share of Debit Cards and Credit Cards in the US (2004-2008) (includes corresponding Graph/Chart).....III-10
PIN & Signature Usage at POS Exceeds Credit Cards.....III-10
Use of Cash and Checks Drops.....III-10
1$150
   Checks Dominate Bill Payments Arena.....III-11
Debit Cards – Replacing Cash Payments.....III-11
Debit Card Spending Exceeds Credit Card Spending.....III-11
Table 11: Consumer Preference for Payment System by Age Group for ATM/Debit Card, Credit Card and Checks (2005) (includes corresponding Graph/Chart).....III-11
1$150
   Banks Undertake Innovative Initiatives to Promote Card Usage.....III-12
Debit Cards Erode Credit Cards Revenues.....III-12
Rising Debt from Credit Cards Drives Use of Debit Cards.....III-12
Leading Debit Card Players Enter Credit Cards Arena.....III-12
Challenges Facing US Debit Cards Market.....III-12
Interchange Fee - A Major Challenge for Card Associations.....III-12
1$75
   Lack of Consensus on Revenues Hampers Revenue Generation.....III-13
Multiplicity of Cards – A Major Obstacle for Consumers.....III-13
Demographic Challenges Hurdle Rapid Adoption.....III-13
‘Bucket Spending’ Limits Card Usage to Small-Value Transactions.....III-13
Major Issues Affecting US Debit Cards Market.....III-13
Impact of Consolidation in Banking Sector on Debit Cards Market.....III-13
1$75
   Security – A Key Concern for Issuing Banks.....III-14
Trends & Developments.....III-14
Declining Use of ATMs.....III-14
Women Debit Card Users on the Rise.....III-14
Teen Prepaid Cards Growing Popular.....III-14
Credit Unions Benefit from Growing Debit Card Usage.....III-14
1$75
   Government Agencies Slow to Adopt Debit Cards for Disbursements.....III-15
California DMV Adopts ATM/Debit Cards for Accelerating Service Provision.....III-15
Card Issuers Capitalize on ‘Back-to-School’ Spending Period.....III-15
Card Issuers Re-Evaluate Limit on Daily PIN Debit Transactions.....III-15
Debit Cards in Natural Emergencies.....III-15
1$75
   Visa Provides E-Payment Facility in Theatres.....III-16
Surging Use of MasterCard’s PayPass Debit & Credit Cards.....III-16
Debit Card Usage at Stores.....III-16
Table 12: In-Store Payments in the US (2001-2005): Percentage Breakdown of Payment Type for Cash, Debit Card, Credit Card, Check and Others (includes corresponding Graph/Chart).....III-16
1$150
   Online Purchases.....III-17
Reward Programs for Debit Cards.....III-17
1$75
   Rising Debit Card Fraud – A Key Concern Area for Card Participants.....III-18
Debit Card Fraud – An Expanding Menace.....III-18
1$75
   Debit Card Fraud Loss.....III-19
Table 13: US Payments Industry (2005 & 2009p): Percentage Breakdown of Fraud Loss by Payment Type for Credit Card, Check, Signature Debit, PIN Debit and ACH (includes corresponding Graph/Chart).....III-19

Table 14: US Debit Card Issuers (2006-2008): Percentage Breakdown of IT Spending Value by Activity for Transaction Processing, Risk Management, Card & Account management, Acquisition/Marketing, Customer Servicing and Other Back Office (includes corresponding Graph/Chart).....III-19
1$150
   Legal Implications for Debit Card Fraud.....III-20
New Federal Legislation on Fraud Disclosure.....III-20
Visa Implements ADCR for Expediting Fraud Loss Reimbursement .....III-20
Security Codes – Internal Security Mechanism.....III-20
1$75
   Future of Smart Cards in the US.....III-21
Contactless Technology Offer Enormous Growth Potential.....III-21
Banks Allow Controversial Overdraw Facility for Debit Card Transactions.....III-21
Overdraft Fees – Burning Hole in the Customers’ Pocket.....III-21
1$75
   Overdraft Transactions Under the Scanner.....III-22
Debit Cards for Healthcare Benefits Plan Administration.....III-22
Growing Demand for Debit Cards in Healthcare Benefits Administration
  Programs.....III-22
1$75
   Prepaid FSA Debit Cards to Grow Further.....III-23
IRS Issues New Regulations for Debit Cards.....III-23
1$75
   Smart Medical Debit Cards Facilitate Faster Claim Settlements.....III-24
Cards Dominate Holiday Spending Payments.....III-24
1$75
   Table 15: Payment Methods During Holiday Season in the US (2005-2006): Percentage Breakdown for Debit/Check Cards, Credit Cards, Cash and Checks (includes corresponding Graph/Chart).....III-25
Growing Penetration of Debit Cards Among Small Businesses.....III-25
1$150
   Visa Products for Small Business Owners.....III-26
Rising Use of Debit Cards for Micro-Payments.....III-26
Growing Use of Debit Cards for Low-Value Transactions .....III-26
Debit Cards Facilitate Faster and Secure Child Support Payments.....III-26
1$75
   Prepaid Debit Cards – Ideal for Benefits Payments.....III-27
Popularity of Payroll Debit Cards Rises Among Banked and Un-banked
  Employees.....III-27
New Regulations Place Unauthorized Usage Liability on Card Issuers &
  Employers.....III-27
1$75
   Growing Use of Cards for Payment of Recurring Bills.....III-28
Card Companies Focus on Minority Communities.....III-28
1$75
   Hispanic Consumers – Growth Opportunity for Card Companies.....III-29
Debit Cards Used for Payment of Unemployment Benefits.....III-29
Prepaid Debit Cards Market in the US.....III-29
1$75
   Proposed Government Initiatives Offer Growth Opportunities...III-30
Globalization – Key to Growth of Prepaid Debit Cards..III-30
Strategic Corporate Developments..III-30
6$300
   Product Introductions.....III-367$325
   Focus on Select Players.....III-43
Card Issuing Companies.....III-43
Bank of America Corporation.....III-43
Citigroup, Inc......III-43
Citibank, Inc.....III-43
1$75
   Direct Response Financial Services, Inc......III-44
JPMorgan Chase & Co......III-44
Wachovia Corporation.....III-44
1$75
   Washington Mutual, Inc......III-45
Wells Fargo & Company.....III-45
EFT Networks/Card Processing Companies.....III-45
First Data Corporation.....III-45
STAR® Networks, Inc......III-45
1$75
   Metavante Corporation.....III-46
MasterCard Worldwide.....III-46
PULSE EFT Association, Inc......III-46
1$75
   Visa U.S.A., Inc......III-471$75
   B. Market Analytics.....III-48
Table 16: US Recent Past, Current & Future Analysis for Debit Cards by Product Segment – Signature (Offline) and PIN (Online) Markets Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-48

Table 17: US 10-Year Perspective for Debit Cards by Product Segment – Percentage Breakdown by Cards in Use for Signature (Offline) and PIN (Online) Markets for Years 2003, 2007 & 2012.....III-48
1$150
   Table 18: US Recent Past, Current & Future Analysis for Debit Card Transaction Volume (in Billion) by Product Segment – Signature (Offline) and PIN (Online) Markets Independently Analyzed for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-49

Table 19: US 10-Year Perspective for Debit Cards by Product Segment – Percentage Breakdown by Transaction Volume for Signature (Offline) and PIN (Online) Markets for Years 2003, 2007 & 2012.....III-49
1$150
  2. Canada.....III-505 $375  
   A. Market Analysis.....III-50
Current and Future Analysis.....III-50
Canada Payment Cards Market - An Overview.....III-50
IDP – Canada’s National Debit Scheme.....III-50
1$75
   Table 20: Global Debit Card Usage (2004): Debit Card Transactions Per Inhabitant by Country for Canada, Sweden, The Netherlands and the US (2004) (includes corresponding Graph/Chart).....III-51
Tech-Savvy Consumers Facilitate Growth in Electronic Payments Segment.....III-51
A Chronology of Select Technological Developments in Canada’s Financial
  Industry.....III-51
1$150
   Major Developments & Trends.....III-52
Debit Card Use Spirals During Holiday Season.....III-52
Card Companies Undertake Trials for EMV Compliance .....III-52
Canada Promotes Use of Chip-Enabled Cards.....III-52
Growing Use of Debit Cards for $25-$100 Value Transactions .....III-52
Consumers Prefer PIN Debit Transactions.....III-52
1$75
   Canada Introduces New Voluntary Code for Debit Card Transactions.....III-53
Rising Debit Card Fraud at Canadian Retail Gas Stations .....III-53
Strategic Corporate Developments.....III-53
Product Introductions.....III-53
1$75
   B. Market Analytics.....III-54
Table 21: Canada Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-54
1$150
  3. Japan.....III-553 $225  
   A. Market Analysis.....III-55
Current and Future Analysis.....III-55
Payments Cards in Japan – An Overview.....III-55
Japanese Debit Cards Market – A Historical Perspective.....III-55
1$75
   Debit Cards System in Japan.....III-56
Card Associations in Japan.....III-56
Online Processing Dominates Debit Card Processing Scenario .....III-56
Debit Cards Find Use in High Value Transactions.....III-56
JCB – A Major Card Industry Player.....III-56
1$75
   B. Market Analytics.....III-57
Table 22: Japanese Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-57
1$150
  4. Europe.....III-589 $675  
   A. Market Analysis.....III-58
Current and Future Analysis.....III-58
Banking Facilities in Europe.....III-58
Central and Eastern Europe (CEE) Region.....III-58
Cards Replace Cash and Paper Transactions.....III-58
1$75
   Payments Cards Address Needs of Un-Banked Population.....III-59
Focus on Prepaid Cards.....III-59
Single Euro Payments Area (SEPA) Takes Shape in Europe.....III-59
Rationale Behind SEPA.....III-59
1$75
   European Banking Sector Proposes Pan-European Debit Card Scheme.....III-60
What is SEPA?.....III-60
EAPS Initiates Process of SEPA Compliance for European Debit Cards.....III-60
1$75
   Major Highlights of SEPA.....III-61
Current & Post-SEPA Scenario in EU Nations.....III-61
1$75
   Banks Fear MasterCard’s Dominance.....III-62
MasterCard Defers Introduction of New Interchange Rates for Europe.....III-62
MasterCard’s New Interchange Fees for Europe.....III-62
1$75
   European Prepaid Cards Market on the Rise.....III-63
Table 23: European Prepaid Cards Market (2006): Percentage Breakdown of Spending by Type of Prepaid Card (includes corresponding Graph/Chart).....III-63
1$150
   Table 24: Spending Per Prepaid Card (€) and Number of Prepaid Cards Per 1000 People in Europe (includes corresponding Graph/Chart).....III-64
Strategic Corporate Developments.....III-64
1$150
   B. Market Analytics.....III-65
Table 25: European Recent Past, Current and Future Analysis for Debit Cards by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Number of Cards in Use in Million Years 2003 through 2012 (includes corresponding Graph/Chart).....III-65
1$150
   Table 26: European 10-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-66
1$150
  4a. France.....III-672 $150  
   A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Payment Cards Market in France – An Overview.....III-67
French Payment Cards Market Continues to Rise.....III-67
Debit Cards in France.....III-67
Carte Bleue – The National Debit Card Scheme.....III-67
1$75
   Crédit Agricole S.A (France) – A Key Player.....III-68
B. Market Analytics.....III-68
Table 27: French Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-68
1$150
  4b. Germany.....III-692 $150  
   A. Market Analysis.....III-69
Current and Future Analysis.....III-69
An Overview of the German Payment Cards Market.....III-69
Germany Leads Europe in Card Transactions.....III-69
Visa Seeks to Break Maestro’s Stronghold on European Debit Cards Market.....III-69
Strategic Corporate Developments.....III-69
1$75
   Deutsche Bank AG – A Leading Player.....III-70
B. Market Analytics.....III-70
Table 28: German Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-70
1$150
  4c. Italy.....III-713 $300  
   A. Market Analysis.....III-71
Current and Future Analysis.....III-71
Italian Payment Cards Market – An Insight.....III-71
Table 29: Italian Payment Cards Market (2003-2007E): Percentage Breakdown of Transaction Volume for Credit and Debit Cards (includes corresponding Graph/Chart).....III-71
Major Card Issuers in Italy.....III-71
1$150
   Card Statistics At a Glance.....III-72
Payment Network.....III-72
MasterCard Vs Visa.....III-72
Impact of SEPA on Italian Debit Cards Market.....III-72
1$75
   Strategic Corporate Developments.....III-73
B. Market Analytics.....III-73
Table 30: Italian Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-73
1$150
  4d. United Kingdom.....III-7411 $925  
   A. Market Analysis.....III-74
Current and Future Analysis.....III-74
Payment Cards Market in the UK - An Overview.....III-74
Debit Card Vs Credit Cards.....III-74
1$75
   Debit Cards Drive Growth in the Payment Cards Arena.....III-75
Table 31: UK Payment Cards Market (2004-2006): Percentage Breakdown of Transaction Volume by Type of Card for Debit Cards and Credit, Store and Charge Cards (includes corresponding Graph/Chart).....III-75
Debit Cards Outshine Credit Cards.....III-75
Debit Cards Score Over Credit Cards.....III-75
1$150
   Key Card Statistics for 2005.....III-76
Card Associations in the UK.....III-76
Table 32: Visa Payments Cards in the UK (2005): Percentage Breakdown of Number of Cards and Spending on Card for Debit and Credit Cards.....III-76
1$150
   Chip & PIN Technology Lowers Card Fraud Losses.....III-77
Table 33: Payment Cards Market in the UK (2005): Percentage Breakdown of Fraud Losses for UK-Issued Cards by Type of Fraud (includes corresponding Graph/Chart).....III-77
UK Payments Industry – A Review.....III-77
Waning Popularity of Cheques.....III-77
1$150
   Table 34: UK Payments Industry (2000-2005): Number of ATMs Installed (in Thousands) by ATM Deployer (includes corresponding Graph/Chart).....III-78

Table 35: UK Payments Industry (1998-2005): Percentage Breakdown of Transaction Volume by Payment Method for Cash Payments, Non-Cash Payments and Others (includes corresponding Graph/Chart).....III-78
1$150
   Table 36: UK Payment Cards Industry (1998-2003): Percentage Breakdown of Transaction Volume by Payment Method for Debit Cards, Credit and Charge Cards and Store Cards (includes corresponding Graph/Chart).....III-79
Debit Card Spending Continues to Rise.....III-79
Table 37: UK Payments Industry (2005): Consumer Spending (in £ Billion) at Retail Outlets by Payment Method for Debit Cards, Cash and Others (includes corresponding Graph/Chart).....III-79
1$150
   Growing Demand for Prepaid Cards.....III-80
Use of Cards for Charitable Donations.....III-80
Card Statistics for 2006 Christmas Season.....III-80
UK to Introduce Contactless Cards for Low-Value Transactions.....III-80
1$75
   Strategic Corporate Developments.....III-811$75
   Product Introductions.....III-821$75
   Focus on Select Players.....III-83
Barclays Plc.....III-83
HSBC Holdings Plc.....III-83
Lloyds TSB Group Plc.....III-83
The Royal Bank of Scotland Group Plc.....III-83
1$75
   S2 Card Services Ltd./Solo.....III-84
B. Market Analytics.....III-84
Table 38: UK Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-84
1$150
  4e. Spain.....III-853 $300  
   A. Market Analysis.....III-85
Current and Future Analysis.....III-85
Overview of Spanish Payment Cards Market.....III-85
Debit Cards Market in 2005.....III-85
Visa – The Leading Card Brand in Spain.....III-85
1$75
   Table 39: Spanish Payment Cards Market (2005): Percentage Breakdown of Number of Visa Cards for Credit Card, Debit Card and Commercial Card (includes corresponding Graph/Chart).....III-86
Interchange Reduction Compels Banks to Restructure Card Programs.....III-86
1$150
   B. Market Analytics.....III-87
Table 40: Spanish Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-87
1$150
  4f. Russia.....III-882 $150  
   A. Market Analysis.....III-88
Current and Future Analysis.....III-88
Payment Cards Industry – Growth Despite Inadequate Banking Services.....III-88
Debit Card Usage Grows.....III-88
1$75
   B. Market Analytics.....III-89
Table 41: Russian Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-89
1$150
  4g. Rest of Europe.....III-908 $450  
   A. Market Analysis.....III-90
Current and Future Analysis.....III-90
Absence of Interchange Lowers Income Levels in North Europe.....III-90
Select Regional Markets – An Overview.....III-90
Belgium.....III-90
Mobile Phones As Debit Cards.....III-90
1$75
   Finland.....III-91
Ireland.....III-91
Overview.....III-91
1$75
   Laser – The National Debit Card Scheme.....III-92
Declining Share of Cheque-Based Payments.....III-92
Portugal.....III-92
1$75
   Visa Card Usage Grows in Portugal.....III-93
The Netherlands.....III-93
Turkey.....III-93
An Insight into Turkish Payment Cards Market.....III-93
Credit Cards Hold Sway in Turkish Payments Market.....III-93
1$75
   Advanced Infrastructure Facilities to Drive Cards Market.....III-94
Strategic Corporate Developments.....III-94
Product Introductions.....III-94
2$150
   Focus on Select Players.....III-96
ING Group N.V. (The Netherlands).....III-96
Laser Card Services Ltd. (Ireland).....III-96
SA Banksys NV (Belgium).....III-96
1$75
   SSB SPA (Italy).....III-97
B. Market Analytics.....III-97
Table 42: Rest of Europe Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-97
1$150
  5. Asia-Pacific.....III-982 $150  
   A. Market Analysis.....III-98
Current and Future Analysis.....III-98
Asian Markets Drive Global Debit Card Adoption.....III-98
Asia Pacific – Major Contributor to Growth in Visa Debit and Prepaid
  Programs.....III-98
Pakistan & Bangladesh Driving Growth for Visa Debit Cards.....III-98
1$75
   B. Market Analytics.....III-99
Table 43: Asia-Pacific Recent Past, Current and Future Analysis for Debit Cards by Geographic Region – Australia, China, India, Singapore and Rest of Asia-Pacific Markets Independently Analyzed with Annual Number of Cards in Use in Million Years 2003 through 2012 (includes corresponding Graph/Chart).....III-99

Table 44: Asia-Pacific 10-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for Australia, China, India, Singapore and Rest of Asia-Pacific Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-99
1$150
  5a. Australia.....III-1004 $400  
   A. Market Analysis.....III-100
Current and Future Analysis.....III-100
Overview.....III-100
RBA Introduces New Regulations for Payment Cards Industry.....III-100
EMV Compliance & Technological Advancements Hold Key to Growth.....III-100
Debit Cards in Australia.....III-100
1$75
   Interchange Fee in Australia.....III-101
RBA Implements New Standards for Debit Cards.....III-101
Debit Card Fraud in Australia.....III-101
Table 45: Debit Card Fraud in Australia (2006): Number of Frauds (In Thousands) and Value (In $ Million).....III-101
1$150
   Table 46: Debit Card Fraud in Australia (2006): Number (In Thousands) and Value (In $ Million) by Type of Fraud for Lost/Stolen, Counterfeit/Skimming, Never Received and Others (includes corresponding Graph/Chart).....III-102
Product Introductions.....III-102
1$150
   B. Market Analytics.....III-103
Table 47: Australian Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-103
1$150
  5b. China.....III-1044 $300  
   A. Market Analysis.....III-104
Current and Future Analysis.....III-104
China’s Bankcard Industry – An Overview.....III-104
Bankcard Industry in China Witnesses Continuous Growth.....III-104
Table 48: Bankcards Industry in China (2000-2005): Percentage Breakdown of Cards Issued by Payment Card for Debit and Credit Cards (includes corresponding Graph/Chart).....III-104
1$150
   Rise in Personal Accounts Facilitate Debit Card Use .....III-105
Credit Cards in Nascent Stage.....III-105
Government Promotes Use of Bankcards.....III-105
China Proposes New Bankcard Regulations.....III-105
1$75
   Major Trends.....III-106
China’s Central Bank Reduces Service Charges for Migrant Workers.....III-106
SARS Crisis Aids Growth in Card Utilization.....III-106
Additional Services Ensure Continuous Growth for Debit Cards.....III-106
Strategic Corporate Developments.....III-106
1$75
   China Merchants Bank Co., Ltd – A Major Player.....III-107
B. Market Analytics.....III-107
Table 49: Chinese Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-107
1$150
  5c. India.....III-10810 $675  
   A. Market Analysis.....III-108
Current and Future Analysis.....III-108
Financial Cards Industry in India.....III-108
Table 50: Payment Cards Industry in India (2004-2005): Percentage Breakdown of Transaction Volume and Value for Debit Cards and Credit Cards (includes corresponding Graph/Chart).....III-108
1$150
   Debit Cards – A Dominant Presence.....III-109
Credit Cards to Drive Future Growth.....III-109
SBI Dominates Debit Card Issuance Scenario.....III-109
1$75
   Table 51: Debit Cards Market in India (2004-2006E): Percentage Breakdown of Leading Card Issuers by Number of Cards for SBI, ICICI, HDFC, UTI, Citibank and Others (includes corresponding Graph/Chart).....III-110

Table 52: Debit Cards Market in India (2005): Market Share (%) of Leading Banks by Transaction Volume for State Bank of India, ICICI, HDFC, UTI, Canara Bank, Citibank and Others (includes corresponding Graph/Chart).....III-110
Debit Cards Market – Enormous Opportunities for Card Issuers.....III-110
1$150
   Issues & Trends.....III-111
Intensifying Competitive Environment.....III-111
Prepaid & Premium Cards – Potential for Higher Debit Card Utilization.....III-111
Increased Adoption of Electronic Systems Boosts Demand for Debit Cards.....III-111
Low Utilization Rates at POS Terminals.....III-111
1$75
   Overcoming Infrastructure Challenges.....III-112
Focus Shifts to Smaller Towns & Cities.....III-112
Visa Initiates ADP Program for Developing Infrastructure in Smaller
  Cities.....III-112
SBI Promotes Debit Card Usage in Small Cities.....III-112
Indian Postal Department Proposes Debit Cards for MIS Accountholders.....III-112
1$75
   MasterCard & Visa Offer Differentiated Products.....III-113
Card Use for Routine Payments Grows.....III-113
Banks Promote Card Usage for Modernization of Banking Operations.....III-113
ICICI Bank Promotes Debit Cards to Save Planet.....III-113
Visa Provides Zero Liability Protection Program for Debit Cardholders.....III-113
1$75
   Strategic Corporate Developments.....III-114
Product Introductions.....III-114
3$225
   B. Market Analytics.....III-117
Table 53: Indian Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-117
1$150
  5d. Singapore.....III-1182 $150  
   A. Market Analysis.....III-118
Current and Future Analysis.....III-118
An Insight into Singapore’s Cards Market.....III-118
Visa – The Dominant Card Brand.....III-118
Product Introduction.....III-118
1$75
   B. Market Analytics.....III-119
Table 54: Singaporean Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-119
1$150
  5e. Rest of Asia-Pacific.....III-1204 $250  
   A. Market Analysis.....III-120
Current and Future Analysis.....III-120
Select Regional Markets – An Overview.....III-120
Malaysia.....III-120
EMV Compliance Fosters Debit Card Growth.....III-120
Major Card Issuers in Malaysia.....III-120
1$75
   The Philippines.....III-121
Growing Popularity of Debit Cards.....III-121
Debit Cards for Payroll & Benefit Remittance Applications.....III-121
Thailand.....III-121
1$75
   Product Introductions.....III-1221$75
   B. Market Analytics.....III-123
Table 55: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-123
1$150
  6. Latin America.....III-1245 $375  
   A. Market Analysis.....III-124
Current and Future Analysis.....III-124
Payments Industry in Latin America – An Introduction.....III-124
Electronic Payment Systems Infrastructure in Latin America.....III-124
Clearing House.....III-124
Card Networks.....III-124
1$75
   An Overview of the Plastic Cards Market.....III-125
Low Penetration of Banking Services – A Major Obstacle.....III-125
Impact of Inter-Country Differences.....III-125
1$75
   Debit Cards Market in Latin America.....III-126
The Beginning.....III-126
Banks & Governments Promote Debit Card Usage.....III-126
Low Consumer Savings Imply Lesser POS Transactions.....III-126
Debit Card Issuers Face the Heat from Credit Cards.....III-126
1$75
   Visa’s Card Transactions Grow Rapidly in Latin America.....III-127
B. Market Analytics.....III-127
Table 56: Latin America Recent Past, Current and Future Analysis for Debit Cards by Geographic Region – Brazil, Argentina, Mexico, Rest of Latin America Markets Independently Analyzed with Annual Number of Cards in Use in Million Years 2003 through 2012 (includes corresponding Graph/Chart).....III-127
1$150
   Table 57: Latin America 10-Year Perspective for Debit Cards by Geographic Region – Percentage Breakdown by Cards in Use for Brazil, Argentina, Mexico, Rest of Latin America Markets for Years 2003, 2007 & 2012 (includes corresponding Graph/Chart).....III-128
1$150
  6a. Argentina.....III-1292 $150  
   A. Market Analysis.....III-129
Current and Future Analysis.....III-129
Debit Cards Market in Argentina.....III-129
BCRA Rule for Payroll Payments Facilitates Growth .....III-129
Economic Compulsions Drive Card Use.....III-129
1$75
   B. Market Analytics.....III-130
Table 58: Argentinean Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-130
1$150
  6b. Brazil.....III-1313 $375  
   A. Market Analysis.....III-131
Current and Future Analysis.....III-131
Overview.....III-131
Table 59: Payment Cards Market in Brazil (2000-2005): Percentage Breakdown of Number of Payment Cards for Credit Cards, Debit Cards and Store Cards (includes corresponding Graph/Chart).....III-131
1$150
   Table 60: Payment Cards Market in Brazil (2000-2005): Percentage Breakdown of Number of Card Transactions for Credit Cards, Debit Cards and Store Cards (includes corresponding Graph/Chart).....III-132

Table 61: Payment Cards Market in Brazil (2000-2005): Percentage Breakdown of Value of Card Transactions for Credit Cards, Debit Cards and Store Cards (includes corresponding Graph/Chart).....III-132
1$150
   Product Introductions.....III-133
B. Market Analytics.....III-133
Table 62: Brazilian Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-133
1$150
  6c. Mexico.....III-1343 $225  
   A. Market Analysis.....III-134
Current and Future Analysis.....III-134
An Introduction to Mexican Payments System.....III-134
Debit Cards Market in Mexico.....III-134
A Preview.....III-134
1$75
   Debit Cards – Low Utilization Rates Offers Growth Prospects.....III-135
Banks Collaborate with Government Agencies to Promote Card Use.....III-135
Product Introductions.....III-135
1$75
   B. Market Analytics.....III-136
Table 63: Mexican Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-136
1$150
  6d. Rest of Latin America.....III-1372 $150  
   A. Market Analysis.....III-137
Current and Future Analysis.....III-137
A Brief Overview of Select Regional Markets.....III-137
Chile.....III-137
Colombia.....III-137
Peru.....III-137
Visa Debit Card Utilization Rates on the Rise.....III-137
Venezuela.....III-137
Card Growth Hampered by Inadequate EPC Clearance System.....III-137
1$75
   Product Introduction.....III-138
B. Market Analytics.....III-138
Table 64: Rest of Latin America Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-138
1$150
  7. Rest of World.....III-1395 $350  
   A. Market Analysis.....III-139
Current and Future Analysis.....III-139
Select Regional Markets – An Overview.....III-139
South Africa.....III-139
Resurgent Economic and Political Scenario Boosts Consumer Confidence .....III-139
Debit Cards – Driving Force for Financial Cards Market.....III-139
1$75
   Large Un-banked Population – Potential for Debit Cards Market Growth.....III-140
Fighting Card Fraud with EMV Compliance.....III-140
Kenya.....III-140
Inadequate Telecom Infrastructure – A Major Obstacle for Debit Card
  Usage.....III-140
Visa – The Sole Provider of Debit Cards.....III-140
1$75
   Rise in Debit Card-Based Online Payments Across the Middle East .....III-141
Growing Demand for Debit Cards Across Egypt .....III-141
Strategic Corporate Developments.....III-141
1$75
   Product Introductions.....III-1421$75
   B. Market Analytics.....III-143
Table 65: Rest of World Recent Past, Current & Future Analysis for Debit Cards Market Independently Analyzed with Annual Number of Cards in Use in Million for Years 2003 through 2012 (includes corresponding Graph/Chart).....III-143
1$150
IV. COMPETITIVE LANDSCAPE 344$995
  
Total Companies Profiled: 175 (including Divisions/Subsidiaries - 195 )

Region/Country                 Players

The United States                86
Canada                            4 
Japan                             1 
Europe                           36
     France                       2 
     Germany                      4
     The United Kingdom          11
     Italy                        1
     Rest of Europe              18
Asia-Pacific (Excluding Japan)   52
Middle East                       6
Latin America                     4
Africa                            6
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