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  CONSUMER BATTERIES
A Global Strategic Business Report

This report analyzes the worldwide markets for Consumer Batteries in US$ Million by the following product groups/segments: Primary Batteries (Zinc Carbon, & Alkaline), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period of 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 167 companies including many key and niche players such as Battery Technologies Inc., BYD Company Ltd., Duracell, Electrochem Automation Inc., Energizer Holdings, Inc., Energy Company, FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., LG Chem Co., Ltd., Samsung SDI Co. Ltd., Sanyo Electric Company Ltd., Sanyo Energy (USA) Corp., Sony Corp., Spectrum Brands, Inc., VARTA Consumer Batteries GmbH & Co. KGaA, TCL Hyperpower Batteries Inc., Toshiba America Electronic Components, Inc., Tronic Technology Global Ltd., TWD Technology Co., Ltd., Ultralife Batteries Inc., and Valence Technology, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2736  PAGES:    716
PRICE:    $4450  DATE:       June 2010
COMPANIES:  167  MARKET DATA TABLES:   182
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  CONSUMER BATTERIES (Complete Report) Pages : 716   | $4450
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
   Primary Batteries.....I-4
Zinc-Carbon.....I-4
Alkaline Batteries.....I-4
Secondary Batteries.....I-4
Nickel-Cadmium Batteries.....I-4
  
   Nickel-Metal Hydride Batteries.....I-5
Lithium Ion Batteries.....I-5
Specialty and Other Batteries.....I-5
  
II. EXECUTIVE SUMMARY145$2350
  1. INDUSTRY OVERVIEW.....II-17 $550  
   Prospects Worldwide.....II-1
The Regional Prospects.....II-1
The Segmental Prospects.....II-1
1$100
   Shelf-Lives & Costs Spark off Intra- and Inter- Segment Competition.....II-2
Fuel Cells Projected to Remain Dormant.....II-2
Current and Future Analysis.....II-2
Regional Perspective.....II-2
US – The Single Largest Consumer Battery Market.....II-2
1$100
   Asia-Pacific – Outgrowing the Consumer Battery Market.....II-3
Japan – Leading the Rechargeable Thrust.....II-3
Asian Giants Dominate the Global Lithium-ion Battery Market.....II-3
Product Segment Perspective.....II-3
1$100
   Current Zinc Carbon Markets are Potential Alkaline Markets.....II-4
Rechargeable Surge – Buttressed by High-Tech/ High-Drain Categories........II-4
NiCad Set to Decline.....II-4
1$100
   NiMH has a Cost Advantage.....II-5
Lithium-Ion Sets a Blistering Pace.....II-5
Lithium-ion – Growth Drivers and Restrains.....II-5
1$100
   “AA” – Largest Selling Batteries by Type........II-6
Zinc Batteries: Continue to Hold Sway in Asian Countries?.....II-6
Rechargeable Battery Research Attracts More and More Funds.....II-6
2$200
  2. A SEGMENTAL PERSPECTIVE.....II-817 $1750  
   Primary Batteries.....II-8
Zinc-carbon: Slow-growth or No-growth Segment of the Global Batteries Market.....II-8
Alkaline – Best Alternative for Zinc-Carbon........II-8
Longer Life – Key Alkaline Advantage........II-8
1$100
   Global Market for Alkaline Batteries........II-9
Global Alkaline Battery Market-Concentrated at the Top........II-9
Spectrum Brands – Also into Specialty Batteries........II-9
Low Consumer Awareness Regarding Alkaline Cost/Benefits........II-9
1$100
   Competitive Landscape of the Alkaline Battery Segment.....II-10
Higher Prices of Alkaline Batteries.....II-10
A Mature US Market for Alkaline Batteries........II-10
More Powerful Alkalines.....II-10
Trends Adversely Impacting Major Player Profitability.....II-10
1$100
   European Market for Alkaline Batteries: Untapped Opportunities........II-11
Emerging Trends Adversely Impacting Profitability.....II-11
1$100
   Zinc-Carbon – Surprising Resilience.....II-12
Persistence of Zinc-Carbon – Factors Sustaining the Market.....II-12
Price of Zinc-Carbon Batteries........II-12
Strength of Local Players........II-12
Zinc Air.....II-12
1$100
   Secondary Batteries.....II-13
Most Active Segment in Terms of New Technologies.....II-13
Evolution of the Market for Rechargeables.....II-13
Battery Chemistries Responding to Demands from OEMs.....II-13
1$100
   Enter Li-Ion.....II-14
Bright Prospects for Better Battery Technologies.....II-14
Advantage Li-Ion.....II-14
Lithium-Ion - Set to Grow.....II-14
1$100
   Table 1: World Consumer Lithium Ion Batteries Market (2007-2010): Annual Demand by Electronic Application in Million Units for Mobile Phones, Notebook PCs, Digital Cameras, and Others (includes corresponding Graph/Chart).....II-15

Table 2: World Consumer Lithium-ion Batteries Market (2007-2015): Annual Demand by Electronic Application in US$ Million for Mobile Phones, Notebook PCs and Others (includes corresponding Graph/Chart).....II-15
1$350
   Li-Ion - Most Preferred for Laptops.....II-16
Mobile Phones and Laptops – The Li-ion Drivers.....II-16
Adequate Capacity to Meet Future Requirements.....II-16
Other Uses.....II-16
1$100
   High Powered Lithium - Fastest Growing Category.....II-17
Technology – Yet to be Improved........II-17
World Lithium Power Heavyweights.....II-17
1$100
   Table 3: World Li-ion Battery Production Capacity: Breakup of Volume Production Capacity in Million Cells by Company - Sanyo Electric, Samsung SDI, Sony Corp., LG Chemical, BYD Battery, and Panasonic (Previously Matsushita) (includes corresponding Graph/Chart).....II-18
Japanese Companies Dominate the Li-Ion Market.....II-18
Table 4: World Consumer Lithium-ion Battery Market (2007): Percentage Share Breakdown of Value Sales by Leading Player - Sanyo Electric, Sony, Samsung SDI, LG Chemical, Panasonic, BYD Battery and Others (includes corresponding Graph/Chart).....II-18
1$350
   Table 5: World Lithium-ion Battery Market (2008): Percentage Share Breakdown by Value Sales by Leading Player – Sanyo, Samsung SDI, Sony, LG Chemical, Matsushita and Others (includes corresponding Graph/Chart).....II-19
Sony – A Leader in the Lithium-Ion Battery Market........II-19
Sony’s Competence in Li-Ion........II-19
Experience with Magnetic Tape Technology........II-19
A Case of Lithium Vs Lithium........II-19
1$350
   New Entries.....II-20
Lithium Polymer.....II-20
Japanese Manufacturers Develop Polymer Batteries.....II-20
Lithium Vs. Nickel Cell Technologies.....II-20
1$100
   A Comparison table of Consumer Batteries by Type, Voltage Levels, Application and
  Benefits – Primary Batteries, Button Cells and Secondary Batteries.....II-21
1$100
   Li-Polymer – Enabling Change........II-22
Major Developments in Li Polymer Market.....II-22
The Battery, The Device – A Qualitative Model........II-22
1$100
   ‘Device’ as a Driver of ‘Battery’........II-23
‘Battery’ as a Driver of ‘Device’........II-23
Nickel Metal Hydride and Nickel Cadmium – A Comparison.....II-23
1$100
   Leading Technologies.....II-24
Mobile Phone Battery Market.....II-24
1$100
  3. TRENDS AND ISSUES.....II-258 $850  
   The Quest for Longer Life Batteries.....II-25
Lithium-ion Barges into Heavy-duty Segment.....II-25
Japan Losing Ground to other Asian Countries.....II-25
1$100
   Emergence of Alternatives to Lithium-ion.....II-26
Color-Coding – An Innovative Marketing Approach.....II-26
Switch on to Mercury-Free Batteries.....II-26
1$100
   Li-Ion: Slowly Replacing Ni Metal Batteries.....II-27
Lithium-ion Battery Features Win Appeal.....II-27
Redundancy of Nickel Cadmium.....II-27
Lithium Rechargeables Prices to Decline.....II-27
1$100
   Technological Innovation Spurs Industry Growth.....II-28
Surge in Lithium Battery Supply for Portable Applications.....II-28
Optimistic Future for Handset Battery.....II-28
Advances in Digital Camera Technology Reflects Battery Sales.....II-28
1$100
   Consolidation and Competition: Driving the Industry.....II-29
Dominance of Large Scale Manufacturers Restricts Growth of Small Scale
  Manufacturers.....II-29
Proliferation of Small Scale Battery Manufacturers in Asia Creates Price
  Pressure.....II-29
1$100
   Newer Battery Chemistries Decelerate Demand for Existing Chemistries.....II-30
New Generation Smart Power Batteries Gaining the Momentum.....II-30
Majors Committing Substantial Resources.....II-30
Proliferating Launches Targeting Specific End-Use Devices.....II-30
1$100
   Nickel Metal Hydride and Lithium-ion to Stimulate Battery Materials Demand.....II-31
Table 6: World Battery Material Demand (2012F): Percentage Share Breakdown by Region – North America, Western Europe, Asia-Pacific and Others (includes corresponding Graph/Chart).....II-31
1$350
   Nickel-Metal Hydride to Replace Nickel Cadmium.....II-32
EU Environmental Council to Partially Ban Cadmium in Batteries.....II-32
1$100
  4. PRODUCT OVERVIEW.....II-3323 $2050  
   Battery - Device Maker’s Need.....II-33
Evolution of Battery.....II-33
1$100
   Major Applications in Conjunction with Historical Developments.....II-34
Types of Batteries.....II-34
Acid and Alkaline Batteries.....II-34
1$100
   Wet and Dry Batteries.....II-35
Applications.....II-35
1$100
   Button Cell Batteries.....II-36
Battery Categories According to Applications.....II-36
Vehicular Batteries.....II-36
Lead-Acid Batteries.....II-36
1$100
   Silver Batteries.....II-37
Thermal Batteries.....II-37
Magnesium Batteries.....II-37
Mercury Batteries.....II-37
Sealed and Flooded Batteries.....II-37
1$100
   Deep-Cycle Batteries.....II-38
Consumer Batteries (Primary & Secondary).....II-38
1$100
   Table 7: Different Sizes of Consumer Batteries.....II-39
Zinc-Carbon (Zn-C).....II-39
Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries).....II-39
Rechargeable Alkaline Batteries.....II-39
1$350
   Nickel-Cadmium (Ni-Cd).....II-40
Nickel-Metal Hydride (Ni-MH).....II-40
1$100
   Features.....II-41
Applications.....II-41
Nickel-Zinc (Ni-Z).....II-41
1$100
   Lithium and Lithium Ion.....II-42
Properties.....II-42
1$100
   Applications.....II-43
Competition.....II-43
Merits.....II-43
1$100
   Demerits.....II-44
History.....II-44
Lithium Vs Alkaline Batteries.....II-44
Specialty Batteries.....II-44
1$100
   Metal-Air Cells.....II-45
Silver Oxide.....II-45
Mercury Oxide.....II-45
1$100
   General Purpose/Heavy Duty.....II-46
Sodium Sulfur Batteries.....II-46
Sodium Nickel Chloride Batteries.....II-46
Zinc Bromine Batteries.....II-46
Secondary Batteries.....II-46
1$100
   Terms Associated with Secondary Batteries.....II-47
Energy Density.....II-47
Discharge Rate.....II-47
Memory Effect.....II-47
Cycle Life.....II-47
Types of Secondary Batteries.....II-47
Nickel-Cadmium.....II-47
1$100
   History.....II-48
Drawbacks.....II-48
Nickel-Metal Hydride.....II-48
1$100
   Nickel Metal Hydride Vs Nickel Cadmium.....II-491$100
   Lead Acid.....II-50
Lithium-Ion.....II-50
Lithium-Polymer.....II-50
1$100
   Table 8: Secondary Batteries - Characteristics (includes corresponding Graph/Chart).....II-51
Zinc Air Battery.....II-51
Sealed Lead Acid Battery.....II-51
Flat Plate Battery.....II-51
Storage Batteries.....II-51
1$350
   Table 9: Consumer Batteries Ranked by Power Density - Lithium, Nickel Metal Hydride, Nickel Cadmium, Zinc Air, Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc Bromine (includes corresponding Graph/Chart).....II-52
Waste from Secondary Batteries.....II-52
1$350
   Table 10: Toxic Content in Secondary Batteries.....II-53
Initiatives.....II-53
1$350
   Ni-Cd and Ni-MH Batteries Market – What Next?.....II-54
Li-Ion and Li-Ion Polymer are Here, Nickel Beware.....II-54
What is Expected From Secondary Batteries?.....II-54
More Run Time, Less Energy Drain.....II-54
Higher Capacity for Lesser Price.....II-54
1$100
   Elimination of Memory Effect.....II-55
Increased Stand-by or Talk Time.....II-55
Miniature Battery and Cell Packs.....II-55
What is ‘Memory Effect’?.....II-55
Self-Discharge Rates for Storage Batteries.....II-55
1$100
  5. RAW MATERIALS - AN OVERVIEW.....II-5614 $1000  
   Nickel.....II-56
Nickel at a Glance.....II-56
Application Areas.....II-56
3$300
   Nickel Metal Hydride Cells.....II-59
Advantages of Nickel-Metal Hydride Cells.....II-59
1$100
   Cadmium.....II-60
Physical Properties.....II-60
1$100
   Key Applications.....II-61
Nickel-Cadmium Batteries.....II-61
Cadmium Pigments.....II-61
Cadmium Coatings.....II-61
Cadmium Stabilizers.....II-61
Alloys and Other Uses.....II-61
1$100
   Toxicity Issues.....II-62
How Does Cadmium Get Into the Body?.....II-62
How Does Cadmium Affect Health?.....II-62
Table 11: Sources of Human Exposure to Cadmium: Percentage of Exposure by Source - Phosphate Fertilizers, Fossil Fuel Combustion, Iron and Steel, Natural, Non- Ferrous, Cement, Cadmium Applications, and Incineration (includes corresponding Graph/Chart).....II-62
Cadmium Exposure: Effects on Human Health.....II-62
Metal Fume Fever.....II-62
1$350
   Acute Respiratory Effects.....II-63
Gastrointestinal Effects.....II-63
Chronic Respiratory Effects.....II-63
Chronic Obstructive Lung Disease (Emphysema and Chronic Bronchitis).....II-63
Pulmonary Fibrosis.....II-63
Olfactory Impairment.....II-63
1$100
   Kidney Effects.....II-64
Tubular Proteinuria.....II-64
Glomerular Dysfunction.....II-64
Chronic Renal Failure.....II-64
Kidney Stones.....II-64
Skeletal Effects.....II-64
Osteomalacia.....II-64
1$100
   Osteoporosis.....II-65
Cancer.....II-65
Pulmonary Cancer.....II-65
Prostatic Cancer.....II-65
Other Cancers.....II-65
Other Effects.....II-65
Lithium.....II-65
1$100
   Product Profile.....II-661$100
   Lithium at a Glance.....II-67
Lithium: End-Use Markets.....II-67
3$300
  6. DISTRIBUTION DYNAMICS.....II-707 $550  
   Effective Distribution Network - Key to Market Penetration.....II-70
Profile of the US Consumer.....II-70
Households With Children Emerge as the Largest Customer Group.....II-70
Consumer Profile Favors Mass Market Retailers.....II-70
Point-of-Sale (POS) Promotion - Vital to Attract Consumers........II-70
Helping the Consumer Along.....II-70
1$100
   Factors Impacting Battery Purchase.....II-71
Suppliers Support Retailers’ Promotion Efforts.....II-71
Holiday Season Drives Battery Sales.....II-71
Decisive Shift from Zinc to High Performance Alkaline Batteries.....II-71
US Witnesses a Shift in Distribution.....II-71
Discount Stores Have More Room.....II-71
1$100
   Drug Chains.....II-72
Innovative Battery Positioning by Retailers.....II-72
Batteries - Obviously an Impulse Purchase Item.....II-72
Batteries Offer Increased Profitability to Drug Retailers.....II-72
Batteries Shifted from Convenience Category to Routine or Destination
  Category.....II-72
Shift in Drug Chain Sales.....II-72
Drug Stores Seek to Adopt New Methods to Sell More Batteries.....II-72
1$100
   Regular Promotions - Key to Increase in Sales.....II-73
Batteries for High-Drain Devices Need Special Attention.....II-73
Attracting Consumers With Displays........II-73
New Ways Required to Facilitate Battery Purchase........II-73
Alkaline Launch Stirs-up the Market........II-73
1$100
   Rechargeables Have a Bright Future........II-74
New Batteries Power Sales Growth........II-74
Health and Photo Present a Robust Picture for Drug Chains........II-74
1$100
   Supermarkets.....II-75
Batteries - An Important Product Segment for all Merchandising Outlets........II-75
Batteries are Ideal for Supermarkets........II-75
Supermarkets Seek to Reverse the Trend in Non-food Sales........II-75
Consumer Behavior Confuses Suppliers........II-75
1$100
   Variety is Not Necessarily Desirable in Case of Batteries........II-76
Seasonal Sales Spell Success for Supermarkets........II-76
Recent Studies In the Consumer Battery Market - A Review.....II-76
Discount Stores - Inspiring Incremental Impulse Sales........II-76
Multiple Selling Points are Important........II-76
1$100
  7. REGULATORY ENVIRONMENT.....II-772 $200  
   New EU Battery Directive.....II-77
New Standards for Laptop Batteries.....II-77
1$100
   Patents - Pointing to a Healthy Battery Market.....II-78
Patent Applications - Reflectors of Technological Maturity........II-78
Modern Patent Activity - Pointing to a Sustained Period of Growth........II-78
Impressive Increase in Battery Patents Issued to US Companies........II-78
Replacement Sales-Drive Overall Battery Market Growth........II-78
1$100
  8. ENVIRONMENTAL CONCERNS.....II-793 $300  
   Waste Management Initiatives.....II-791$100
   Time Lag.....II-80
Recoverable Metals.....II-80
Recoverable Metals from Various Types of Batteries – Steel, Zinc and Ferromanganese
  Cadmium, Nickel, Lead, Silver and Mercury.....II-80
Challenges Ahead.....II-80
2$200
  9. TECHNOLOGICAL DEVELOPMENTS/ BREAKTHROUGHS.....II-824 $400  
   Canadian Researchers Use Carbon Electrodes to Create High Performance Lithium Sulfur
  Batteries.....II-82
KIST Develops High Performance Rechargeable Batteries Using Nanotechnology
  (Korea).....II-82
Engineers Develop Lithium Batteries Rechargeable in Seconds.....II-82
1$100
   QuantumSphere Develops New Battery Technology.....II-83
Portable Fuel Cell Batteries.....II-83
1$100
   Less Thick Li-Ion Polymer Batteries.....II-84
Aluminum-Air Batteries Expected to Gain Popularity.....II-84
Fuel Cell Technology.....II-84
New Batteries from Duracell.....II-84
1$100
   Dual Purpose Deep-cycle Automotive Battery.....II-85
1$100
  10. PRODUCT INNOVATIONS/INTRODUCTIONS.....II-869 $700  
   Sanyo Electric Launches eneloop lite Rechargeable Battery.....II-86
Power-cell Battery Products Unveils Zeus Alkaline Batteries.....II-86
Sony Introduces Rechargeable Lithium Ion Battery.....II-86
1$100
   Pure Energy Introduces New Rechargeable Alkaline Battery Range.....II-87
SANYO Electric Unveils ‘eneloop music booster’.....II-87
Shenzhen Launches NiMH Battery.....II-87
Hitachi Maxell Announces Development of Leak-Proof Alkaline Batteries.....II-87
1$100
   Maxell Introduces New Consumer Battery Product Line.....II-88
Apogee Power Launches Next Generation Lithium Batteries.....II-88
Energizer Unveils Energizer® Zinc Air Prismatic Battery.....II-88
Sanyo Electric to Introduce Two Product Sets and an ‘eneloop tones' Pack.....II-88
1$100
   Sony Develops Mercury-Free Alkaline-Battery.....II-89
Pure Energy to Launch Rechargeable Alkaline-Cordless Batteries.....II-89
TeknoCreations Launches New Battery Packs.....II-89
Fuji Batteries Introduces Eco-Friendly EnviroMAX Consumer Batteries.....II-89
Nikon Rolls Out Ni-MH Batteries.....II-89
1$100
   Ritz Introduces Quantaray Super Z Rechargeable Battery.....II-90
RFI Launches EMAX Primary-Ultra-Alkaline Batteries.....II-90
Ultralife Corp Launches New Lithium-ion Rechargeable Batteries.....II-90
Panasonic Battery India Unveils Alkaline Batteries for Indian Market.....II-90
1$100
   Energizer to Launch AAAA Alkaline Battery.....II-91
Matsushita Develops Longest Lasting Alkaline Battery, EVOLTA.....II-91
Nippo Batteries Launches New Generation Power Batteries.....II-91
Micro Power Launches IEEE 1725 Complaint Battery Pack.....II-91
Duracell Upgrades Duracell Plus and Duracell Ultra.....II-91
1$100
   Panasonic Launches Evolta Batteries.....II-92
Sanyo Unveils New 'eneloop' Batteries.....II-92
Eveready Rolls Out Three New Batteries in India.....II-92
Sanyo Electric Introduces Emergency Power Supply Unit.....II-92
Varta Microbattery Introduces PoLiFlex Super-Slim Lithium Polymer Batteries.....II-92
1$100
   Panasonic to Introduce Thinner, High-Performance Methanol Fuel-Cell Battery.....II-93
Duracell Unveils New Pre-Charged Rechargeable Batteries.....II-93
Hitachi Maxell Reveals New High-Power Rechargeable Battery.....II-93
Rayovac Debuts New HYBRID™ Rechargeable Batteries.....II-93
1$100
   Blue Raven Launches Extended Battery for PSP Gaming System.....II-94
Philips Introduces Battery Products in China.....II-94
Boston-Power Introduces a New Line of Sonata Batteries.....II-94
Panasonic Introduces INFINIUM Rechargeable Battery.....II-94
Capstone Industries Unveils New Silicone Battery Technology.....II-94
1$100
  11. RECENT INDUSTRY ACTIVITY.....II-9511 $850  
   China TMK Completes Reverse Merger with Leading Asia Pacific.....II-95
SANYO North America Selects ToCAD America as Distributor of Consumer Batteries.....II-95
Sanyo Electric to Set-Up New Technical Facility for Li-ion Batteries.....II-95
1$100
   Panasonic Acquires Sanyo Electric.....II-96
Eveready to Acquire Majority Stake in UNIROSS.....II-96
GP Batteries Forges Alliance with Boston-Power.....II-96
STMicroelectronics Enters into Agreement with Front-Edge.....II-96
1$100
   Energizer Battery to Partner with TennRich/XPAL Power.....II-97
Varta to Supply Consumer Batteries to Greenham Stores.....II-97
Boston-Power to Increase Production Capacity for Rechargeable Batteries.....II-97
1$100
   Sanyo to Divest Part of Battery Operations to FDK.....II-98
Panasonic to Close Manganese Battery Plant.....II-98
Matsushita to Absorb Battery Subsidiary.....II-98
Lifco Announces Acquisition of CFX Battery.....II-98
1$100
   Electronics Controls Completes Preco Electronics Acquisition.....II-99
Porous Acquires Lithium's Battery Testing Unit.....II-99
Electro Energy Receives First Order for 18650BX Lithium Batteries.....II-99
Sony to Increase Production of Lithium-ion Batteries.....II-99
Boston-Power Partners with HP for Green Batteries.....II-99
1$100
   Hong Kong Highpower Technology Constructs New Lithium-Ion Battery Production
  Lines.....II-100
Energizer Holdings Inks Trademark Licensing Agreement With Audiovox.....II-100
Ultralife to Set Up Battery Assembly and Sales JV in India.....II-100
Ultralife Inks Technology Partnership with Mississippi State University.....II-100
1$100
   Boston Power to Boost Laptop Battery Output-Partners with GP Batteries.....II-101
Matsushita and Toshiba to Restructure Battery Business.....II-101
E-One Moli Energy to Bolster Lithium-Ion Battery Production.....II-101
Ultralife Batteries Acquires Stationary Power Services.....II-101
1$100
   Ultralife Batteries Acquires Reserve Power Systems.....II-102
French Uniross SA Acquires Multiplier Industries.....II-102
Micro Power Acquires SelfCHARGE.....II-102
Ultralife Batteries Acquires Innovative Solutions Consulting.....II-102
Audiovox Acquires Thomson's Consumer Electronics Audio Video Operations.....II-102
1$100
   Scud Group Acquires Chaolitong Technology.....II-103
Audiovox Acquires Battery Firm Technuity.....II-103
Pure Energy Visions Acquires Rights of Perfectly Natural Solutions Brand.....II-103
Bolloré Takes Over Avestor.....II-103
Inverness Capital Partners Takes Over ElectriTek AVT.....II-103
Valence Technology Inks Licensing Agreement with Tianjin Lishen Battery.....II-103
1$100
   Varta Divests Microbattery GmbH.....II-104
Sanyo Electric to Increase Lithium-ion Battery Production.....II-104
Matsushita Battery to Set Up New Lithium Ion Battery Plant.....II-104
1$100
   Sony to Set Up Lithium Ion Battery Facility in Singapore.....II-105
1$100
  12. FOCUS ON SELECT GLOBAL PLAYERS.....II-1068 $600  
   Battery Technologies Inc. (USA).....II-106
BYD Company Ltd. (China).....II-106
Duracell (USA).....II-106
1$100
   Electrochem Automation Inc. (USA).....II-107
Energizer Holdings, Inc. (USA).....II-107
Energy Company (Japan).....II-107
1$100
   FDK Corporation (Japan).....II-108
GP Batteries International Limited (Singapore).....II-108
1$100
   Hitachi Maxell Ltd. (Japan).....II-109
LG Chem Co., Ltd. (Korea).....II-109
Samsung SDI Co. Ltd. (Korea).....II-109
Sanyo Electric Company Ltd. (Japan).....II-109
1$100
   Sanyo Energy (USA) Corp......II-110
Sony Corp. (Japan).....II-110
1$100
   Spectrum Brands, Inc. (USA).....II-111
VARTA Consumer Batteries GmbH & Co. KGaA (Germany).....II-111
TCL Hyperpower Batteries Inc. (China).....II-111
Toshiba America Electronic Components, Inc. (USA).....II-111
1$100
   Tronic Technology Global Ltd. (Hong Kong).....II-112
TWD Technology Co., Ltd. (China).....II-112
Ultralife Batteries Inc. (USA).....II-112
1$100
   Valence Technology, Inc. (USA).....II-113
1$100
  13. GLOBAL MARKET PERSPECTIVE.....II-114   
   Table 12: World Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1141$350
   Table 13: World Historic Review for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1151$350
   Table 14: World 13-Year Perspective for Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1161$350
   Table 15: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1171$350
   Table 16: World Historic Review for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1181$350
   Table 17: World 13-Year Perspective for Primary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1191$350
   Table 18: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1201$350
   Table 19: World Historic Review for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-121

Table 20: World 13-Year Perspective for Primary Consumer Batteries by Product Segment – Percentage Breakdown of Dollar Sales for Zinc Carbon and Alkaline Batteries Markets for Years 2003, 2009 & 2015.....II-121
1$350
   Table 21: World Recent Past, Current & Future Analysis for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1221$350
   Table 22: World Historic Review for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1231$350
   Table 23: World 13-Year Perspective for Zinc Carbon Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1241$350
   Table 24: World Recent Past, Current & Future Analysis for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1251$350
   Table 25: World Historic Review for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1261$350
   Table 26: World 13-Year Perspective for Alkaline Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1271$350
   Table 27: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1281$350
   Table 28: World Historic Review for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East andLatin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1291$350
   Table 29: World 13-Year Perspective for Secondary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1301$350
   Table 30: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Product Segment – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1311$350
   Table 31: World Historic Market Analysis for Secondary Consumer Batteries by Product Segment – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1321$350
   Table 32: World 13-Year Perspective for Secondary Consumer Batteries by Product Segment – Percentage Breakdown of Dollar Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1331$350
   Table 33: World Recent Past, Current & Future Analysis for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1341$350
   Table 34: World Historic Review for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1351$350
   Table 35: World 13-Year Perspective for Nickel Cadmium Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1361$350
   Table 36: World Recent Past, Current & Future Analysis for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1371$350
   Table 37: World Historic Review for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1381$350
   Table 38: World 13-Year Perspective for Nickel Metal Hydride Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1391$350
   Table 39: World Recent Past, Current & Future Analysis for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1401$350
   Table 40: World Historic Review for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1411$350
   Table 41: World 13-Year Perspective for Lithium Ion Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1421$350
   Table 42: World Recent Past, Current & Future Analysis for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....II-1431$350
   Table 43: World Historic Review for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....II-1441$350
   Table 44: World 13-Year Perspective for Other Secondary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....II-1451$350
III. MARKET93$2150
  1. THE UNITED STATES.....III-123 $1775  
   A. Market Analysis.....III-1
Snippets.....III-1
Current & Future Analysis.....III-1
US Battery Market – An Overview.....III-1
1$75
   Table 45: Leading Battery Brands in the US (2009*): Percentage Share Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Private Label and Others (includes corresponding Graph/Chart).....III-2

Table 46: Leading Battery Brands in the US (2007): Percentage Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac Max, Energizer e2 Rechargeable and Others (includes corresponding Graph/Chart).....III-2
1$200
   Table 47: Leading Battery Brands in the US (2007): Percentage Breakdown of Volume Sales by Brand - Duracell Coppertop, Energizer Max, Rayovac Max, Duracell Ultra Digital, Energizer e2 Titanium and Others (includes corresponding Graph/Chart).....III-3
Primary and Secondary Consumer Batteries Analysis.....III-3
Alkaline Batteries – The Primary Batteries Stronghold.....III-3
1$200
   Table 48: Leading Alkaline Battery Brands in the US (2007-2009): Percentage Breakdown of Volume Sales by Brand – Energizer, Duracell, Spectrum, Private Label and Others (includes corresponding Graph/Chart).....III-4
Industry Structure.....III-4
1$200
   Japanese Batteries - Dominating the Secondary Battery Market.....III-5
Concentrated Industry Structure Precluding Major Industry Adjustments.....III-5
Pricing Trends.....III-5
Drug Stores - An Important Retail Outlet for Consumer Batteries.....III-5
Novel Point-of-Sale (POS) Displays.....III-5
1$75
   Battery Makers Focus on Advanced Battery Technologies.....III-6
Industry Marked by Continuous Upgradations.....III-6
Ongoing Information-Intensive Economy - Favoring Battery Producers.....III-6
Innovations Drive Market Expansion.....III-6
1$75
   Large Replacement Market - Insulating Players from Business Cycles.....III-7
Salutary Impact of Advanced Technologies.....III-7
Mature and Competitive Market, Depressed Prices.....III-7
Primary Batteries - A Review.....III-7
1$75
   Secondary Batteries - An Insight.....III-8
The Burgeoning Lithium-Ion Market in the US.....III-8
Ni-MH for Price Sensitive Markets, Ni-Cad for Power Tools........III-8
1$75
   Ni-MH - Striving for Parity with Li-ion.........III-9
Product Launches.....III-9
4$300
   Strategic Corporate Developments.....III-135$375
   Select Major Players.....III-18
Battery Technologies Inc......III-18
Duracell.....III-18
Electrochem Automation Inc......III-18
1$75
   Energizer Holdings, Inc......III-19
Sanyo Energy (USA) Corp......III-19
Spectrum Brands, Inc......III-19
1$75
   Toshiba America Electronic Components, Inc......III-20
Ultralife Batteries Inc......III-20
Valence Technology, Inc......III-20
1$75
   B. Market Analytics.....III-21
Table 49: US Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-21
1$200
   Table 50: US Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-221$200
   Table 51: US 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-23
1$200
  2. CANADA.....III-245 $725  
   A. Market Analysis.....III-24
Current & Future Analysis.....III-24
Table 52: Canadian Consumer Batteries Market (2007): Breakdown of Volume Sales in Million Units by Battery Type - Primary Batteries (Alkaline and Zinc Carbon) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, and Lithium-ion and Lithium Polymer) (includes corresponding Graph/Chart).....III-24
1$200
   Product Launches.....III-25
Strategic Corporate Developments.....III-25
1$75
   B. Market Analytics.....III-26
Table 53: Canadian Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-26
1$200
   Table 54: Canadian Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-271$200
   Table 55: Canadian 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride , Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-28
1$200
  3. JAPAN.....III-2912 $950  
   A. Market Analysis.....III-29
Current & Future Analysis.....III-29
Japan Losing Ground to other Asian Countries.....III-29
Product Launches.....III-29
4$300
   Strategic Corporate Developments.....III-332$150
   Select Players.....III-35
FDK Corp......III-35
1$75
   SANYO GS Soft Energy Co., Ltd......III-36
Hitachi Maxell Ltd......III-36
Energy Company.....III-36
Sanyo Electric Company Ltd......III-36
1$75
   Sony Corp......III-371$75
   B. Market Analytics.....III-38
Table 56: Japanese Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-38
1$200
   Table 57: Japanese Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-391$200
   Table 58: Japanese 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon ,and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-40
1$200
  4. EUROPE.....III-4110 $1275  
   A. Market Analysis.....III-41
Current & Future Analysis.....III-41
Competitive Landscape.....III-41
Table 59: European Market for Alkaline Batteries (2007 & 2008): Percentage Breakup of Value Sales by Leading Player – P&G (Duracell), Energizer, Spectrum Brands, Private Label and Others (includes corresponding Graph/Chart).....III-41
1$200
   Table 60: European Market for Alkaline Batteries (2007) - Percentage Breakup of Volume Sales by Leading Player – P&G (Duracell), Energizer, Spectrum Brands, Private Label and Others (includes corresponding Graph/Chart).....III-42
Legal Environment in Europe.....III-42
New EU Battery Directive.....III-42
1$200
   Government Initiatives.....III-43
Future Trends.....III-43
1$75
   European Portable Battery Association (EPBA).....III-44
National Battery Association in Eastern Europe.....III-44
1$75
   B. Market Analytics.....III-45
Table 61: European Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-45
1$200
   Table 62: European Historic Review for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-461$200
   Table 63: European 13-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-471$200
   Table 64: European Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-481$200
   Table 65: European Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-491$200
   Table 66: European 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-50
1$200
  4a. FRANCE.....III-514 $600  
   A. Market Analysis.....III-51
Current & Future Analysis.....III-51
Strategic Corporate Developments.....III-51
1$75
   B. Market Analytics.....III-52
Table 67: French Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-52
1$200
   Table 68: French Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-531$200
   Table 69: French 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-54
1$200
  4b. GERMANY.....III-555 $625  
   A. Market Analysis.....III-55
Current & Future Analysis.....III-55
Regulations Targeting Mercury.....III-55
1$75
   Strategic Corporate Development.....III-56
VARTA Consumer Batteries GmbH & Co. KGaA – A Major Player.....III-56
1$75
   B. Market Analytics.....III-57
Table 70: German Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-57
1$200
   Table 71: German Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-581$200
   Table 72: German 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-59
1$200
  4c. ITALY.....III-603 $525  
   A. Market Analysis.....III-60
Current & Future Analysis.....III-60
B. Market Analytics.....III-60
Table 73: Italian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-60
1$200
   Table 74: Italian Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-611$200
   Table 75: Italian 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-62
1$200
  4d. THE UNITED KINGDOM.....III-635 $600  
   A. Market Analysis.....III-63
Rechargeable Batteries: Slated to Grow.....III-63
New Generation Mercury Free Batteries.....III-63
Low Recycling Rates for Batteries.....III-63
Current & Future Analysis.....III-63
Environmental Issues & Initiatives.....III-63
1$75
   Waste Management.....III-64
Product Launches.....III-64
1$75
   Strategic Corporate Development.....III-65
B. Market Analytics.....III-65
Table 76: UK Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-65
1$200
   Table 77: UK Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-661$200
   Table 78: UK 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-67
1$200
  4e. REST OF EUROPE.....III-683 $500  
   A. Market Analysis.....III-68
Current & Future Analysis.....III-68
B. Market Analytics.....III-68
Table 79: Rest of Europe Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-68
1$200
   Table 80: Rest of Europe Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-691$200
   Table 81: Rest of Europe 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-70
1$200
  5. ASIA-PACIFIC.....III-7115 $1225  
   A. Market Analysis.....III-71
Strong Demand for Li-Ion and Li Polymer Batteries.....III-71
Current & Future Analysis.....III-71
China: A Globally Leading Battery Supplier.....III-71
1$75
   China: The Hub for Consumer Battery Manufacturing.....III-72
The Focus of Chinese Battery Industry.....III-72
1$75
   China: The New Lithium Power Leader.....III-73
The Largest Producer & Consumer of Li-ion Batteries.....III-73
1$75
   Lithium-ion Enjoys Competitive Edge.....III-74
China: A Mobile Phone Battery Hub.....III-74
1$75
   South Korea: Primary Battery Market Overview.....III-75
Table 82: Primary Battery Market in South Korea (2008): Percentage Share Breakup of Value Sales by Battery Type – Alkaline, Zinc-Carbon/Zinc- Chloride, Lithium, and Others (includes corresponding Graph/Chart).....III-75
South Korea: New Safety Ruling for Lithium Batteries.....III-75
1$200
   Product Launches.....III-761$75
   Strategic Corporate Developments.....III-772$150
   Select Players.....III-79
BYD Company Ltd. (China).....III-79
Eveready Industries India Limited (India).....III-79
1$75
   GEEP Batteries (India) Private Ltd. (India).....III-80
GP Batteries International Limited (Singapore).....III-80
LG Chem Co., Ltd. (Korea).....III-80
1$75
   Nippo Batteries Co. Ltd. (India).....III-81
Samsung SDI Co. Ltd. (Korea).....III-81
TCL Hyperpower Batteries Inc. (China).....III-81
Tronic Technology Global Ltd. (Hong Kong).....III-81
1$75
   TWD Technology Co., Ltd. (China).....III-821$75
   B. Market Analytics.....III-83
Table 83: Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-83
1$200
   Table 84: Asia-Pacific Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-841$200
   Table 85: Asia-Pacific 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-85
1$200
  6. THE MIDDL0E EAST.....III-863 $500  
   A. Market Analysis.....III-86
Current & Future Analysis.....III-86
B. Market Analytics.....III-86
Table 86: Middle East Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart).....III-86
1$200
   Table 87: Middle East Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-871$200
   Table 88: Middle East 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-88
1$200
  7. LATIN AMERICA.....III-895 $875  
   A. Market Analysis.....III-89
Current & Future Analysis.....III-89
Brazil - Alkaline Batteries Market.....III-89
Table 89: Brazilian Market for Alkaline Batteries (2007 & 2008): Percentage Share Breakdown of Market Share by Company - Spectrum Brands, Matsushita, P&G (Duracell), Energizer and Others (includes corresponding Graph/Chart).....III-89
1$200
   Mexico - Alkaline Batteries Market.....III-90
Table 90: Mexican Market for Alkaline Batteries (2007 & 2008): Percentage Breakup of Market Share by Company - P&G (Duracell), Energizer, Spectrum Brands, Matsushita and Others (includes corresponding Graph/Chart).....III-90
1$200
   B. Market Analytics.....III-91
Table 91: Latin American Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2007 through 2015 (includes corresponding Graph/Chart).....III-91
1$200
   Table 92: Latin American Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart).....III-921$200
   Table 93: Latin American 13-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2009 & 2015 (includes corresponding Graph/Chart).....III-931$200
IV. COMPETITIVE LANDSCAPE 456$995
  
Total Companies Profiled: 167 (including Divisions/Subsidiaries - 221)

Region/Country                 Players


The United States                 42   
Canada                             5
Japan                             12 
Europe                            60
     France                        5
     Germany                      10
     The United Kingdom           24
     Italy                         3
     Spain                         1
     Rest of Europe               17
Asia-Pacific (Excluding Japan)    94
Latin America                      1
Middle-East                        5
Africa                             2
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