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CONSUMER BATTERIES - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Consumer Batteries in US$ Million by the following product groups/segments: Primary Batteries (Zinc Carbon, & Alkaline), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Specialty & Other Batteries). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period of 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 134 companies including many key and niche players such as Battery Technologies Inc., BYD Company Ltd., Duracell, Electrochem Automation Inc., Energizer Holdings, Inc., FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., LG Chem Co., Ltd., Panasonic Corporation, Energy Company, Sanyo Electric Company Ltd., Sanyo Energy (USA) Corp, Samsung SDI Co. Ltd., Sony Corp., Spectrum Brands, Inc., VARTA Consumer Batteries GmbH & Co. KGaA, TCL Hyperpower Batteries Inc., Toshiba America Electronic Components, Inc., Tronic Technology Global Ltd., Jiangmen TWD Technology Co., Ltd., Ultralife Batteries Inc., and Valence Technology, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code : MCP-2736
Price : $4800
Companies : 134
Pages : 661
Date : August 2011
Market Data Tables : 227
Status: * New Report

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 TABLE OF CONTENTS

  CONSUMER BATTERIES (Complete Report) Pages : 661   | $4800
 
  1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS.......15 $295  
   Study Reliability and Reporting Limitations.......1  
   Disclaimers.......2
Data Interpretation & Reporting Level.......2
  
   Quantitative Techniques & Analytics.......3
Product Definitions and Scope of Study.......3
  
   Primary Batteries.......4
Zinc-Carbon.......4
Alkaline Batteries.......4
Secondary Batteries.......4
Nickel-Cadmium Batteries.......4
Nickel-Metal Hydride Batteries.......4
Lithium Ion Batteries.......4
  
   Specialty and Other Batteries.......5  
  2. INDUSTRY OVERVIEW.......69 $950  
   Prospects Worldwide.......6
The Regional Prospects.......6
The Segmental Prospects.......6
Shelf-Lives & Costs Spark off Intra- and Inter- Segment Competition.......6
1$100
   Fuel Cells Projected to Remain Dormant.......7
Current and Future Analysis.......7
Regional Perspective.......7
US – The Single Largest Consumer Battery Market.......7
Asia-Pacific – Outgrowing the Consumer Battery Market.......7
1$100
   Japan – Leading the Rechargeable Thrust.......8
Asian Giants Dominate the Global Lithium-ion Battery Market.......8
Product Segment Perspective.......8
1$100
   Current Zinc Carbon Markets are Potential Alkaline Markets.......9
Rechargeable Surge – Buttressed by High-Tech/ High-Drain Categories..........9
NiCad Set to Decline.......9
1$100
   NiMH has a Cost Advantage.......10
Lithium-Ion Sets a Blistering Pace.......10
Lithium-ion – Growth Drivers and Restrains.......10
1$100
   “AA” – Largest Selling Batteries by Type..........11
Zinc Batteries: Continue to Hold Sway in the Asian Countries?.......11
Rechargeable Battery Research Attracts More and More Funds.......11
1$100
   Raw Material Dynamics in Li-Ion Batteries.......121$100
   Exports & Imports.......13
Table 1: Leading Exporting Countries of Primary Batteries and Cells Worldwide: 2006-2009 (includes corresponding Graph/Chart).......13
1$350
   Table 2: Leading Importing Countries of Primary Batteries and Cells Worldwide: 2006-2009 (includes corresponding Graph/Chart).......141$350
  3. A SEGMENTAL PERSPECTIVE.......1517 $2450  
   Primary Batteries.......15
Zinc-carbon: Slow-growth or No-growth Segment of the Global Batteries Market.......15
Alkaline – Best Alternative for Zinc-Carbon..........15
Longer Life – Key Alkaline Advantage..........15
Global Market for Alkaline Batteries.......15
1$100
   Global Alkaline Battery Market- Concentrated at the Top.......16
Spectrum Brands – Also into Specialty Batteries.......16
Low Consumer Awareness Regarding Alkaline Cost/Benefits..........16
Competitive Landscape of the Alkaline Battery Segment.......16
Higher Prices of Alkaline Batteries.......16
1$100
   A Mature US Market for Alkaline Batteries..........17
More Powerful Alkalines.......17
Trends Adversely Impacting Major Player Profitability.......17
1$100
   European Market for Alkaline Batteries: Untapped Opportunities..........18
Emerging Trends Adversely Impacting Profitability.......18
Zinc-Carbon – Surprising Resilience.......18
1$100
   Persistence of Zinc-Carbon – Factors Sustaining the Market.......19
Price of Zinc-Carbon Batteries..........19
Strength of Local Players..........19
Zinc Air.......19
Secondary Batteries.......19
Most Active Segment in Terms of New Technologies.......19
1$100
   Table 3: Global Recent Past, Current & Future Analysis for Secondary Consumer Batteries with Annual Sales Figures in Million Units for Years 2009 through 2017 (includes corresponding Graph/Chart).......20
Evolution of the Market for Rechargeables.......20
1$350
   Battery Chemistries Responding to Demands from OEMs.......21
NiMH – A Mature Technology, Yet Strong in Consumer Applications.......21
Enter Li-Ion.......21
1$100
   Bright Prospects for Better Battery Technologies.......22
Advantage Li-Ion.......22
Lithium-Ion - Set to Grow.......22
1$100
   Table 4: World Consumer Lithium-ion Batteries Market (2009-2017): Annual Demand by Electronic Application in US$ Million for Mobile Phones, Notebook PCs, and Others (includes corresponding Graph/Chart).......23
Li-Ion - Most Preferred for Laptops.......23
Mobile Phones and Laptops – The Li-ion Drivers.......23
1$350
   Adequate Capacity to Meet Future Requirements.......24
Other Uses.......24
High Powered Lithium - Fastest Growing Category.......24
Technology – Yet to be Improved..........24
World Lithium Power Heavyweights.......24
1$100
   Table 5: World Li-ion Battery Production Capacity (2007-2010): Breakup of Volume Production Capacity in Million Cells by Company – Sanyo Electric, Samsung SDI, Sony Corp., LG Chemical, BYD Battery, and Panasonic (includes corresponding Graph/Chart).......25
Japanese Companies Dominate the Li-Ion Market.......25
1$350
   Table 6: Leading Players in the Global Lithium-ion Battery Market (2009): Market Share Breakdown (in %) of Value Sales for Panasonic/Sanyo, Sony, Samsung SDI, LG Chemical, BYD Company, and Others (includes corresponding Graph/Chart).......26

Table 7: Leading Players in the World Consumer Lithium-ion Battery Market (2009): Percentage Breakdown of Value Sales for Panasonic/Sanyo, Samsung SDI, Sony, BYD Company, LG Chemical, BAK and Others (includes corresponding Graph/Chart).......26
Experience with Magnetic Tape Technology........26
1$350
   A Case of Lithium Vs. Lithium.......27
New Entries.......27
Lithium Polymer.......27
Japanese Manufacturers Develop Polymer Batteries.......27
Lithium Vs. Nickel Cell Technologies.......27
1$100
   A Comparison table of Consumer Batteries by Type, Voltage Levels, Application and
  Benefits – Primary Batteries, Button Cells and Secondary Batteries.......28
1$100
   Li-Polymer – Enabling Change..........29
Major Developments in Li Polymer Market.......29
The Battery, The Device – A Qualitative Model..........29
1$100
   ‘Device’ as a Driver of ‘Battery’..........30
‘Battery’ as a Driver of ‘Device’..........30
Nickel Metal Hydride and Nickel Cadmium – A Comparison.......30
1$100
   Leading Technologies.......31
Environmental Effect of Batteries.......31
1$100
  4. TRENDS AND ISSUES.......328 $595  
   The Quest for Longer Life Batteries.......32
Lithium-ion Barges into Heavy-duty Segment.......32
Japan Losing Ground to other Asian Countries.......32
1$100
   Emergence of Alternatives to Lithium-ion.......33
Color-Coding – An Innovative Marketing Approach.......33
Switch on to Mercury-Free Batteries.......33
1$100
   Li-Ion: Slowly Replacing Ni Metal Batteries.......34
Lithium-ion Battery Features Win Appeal.......34
Redundancy of Nickel Cadmium.......34
Lithium Rechargeables Prices to Decline.......34
1$100
   Technological Innovation Spurs Industry Growth.......35
Surge in Lithium Battery Supply for Portable Applications.......35
Optimistic Future for Handset Battery.......35
Advances in Digital Camera Technology Reflects Battery Sales.......35
1$100
   Consolidation and Competition: Driving the Industry.......36
Dominance of Large Scale Manufacturers Restricts Growth of Small Scale
  Manufacturers.......36
Proliferation of Small Scale Battery Manufacturers in Asia Creates Price
  Pressure.......36
1$100
   Newer Battery Chemistries Decelerate Demand for Existing Chemistries.......37
New Generation Smart Power Batteries Gaining the Momentum.......37
Majors Committing Substantial Resources.......37
Proliferating Launches Targeting Specific End-Use Devices.......37
1$100
   Nickel Metal Hydride and Lithium-ion to Stimulate Battery Materials Demand.......38
Table 8: World Battery Material Demand (2012F): Percentage Share Breakdown by Region – North America, Western Europe, Asia-Pacific and Others (includes corresponding Graph/Chart).......38
1$350
   Nickel-Metal Hydride to Replace Nickel Cadmium.......39
EU Environmental Council to Partially Ban Cadmium in Batteries.......39
1$100
  5. PRODUCT OVERVIEW.......4024 $2450  
   Battery - Device Maker’s Need.......40
Evolution of Battery.......40
1$100
   Major Applications in Conjunction with Historical Developments.......41
Types of Batteries.......41
Acid and Alkaline Batteries.......41
1$100
   Wet and Dry Batteries.......42
Applications.......42
1$100
   Button Cell Batteries.......43
Battery Categories According to Applications.......43
Vehicular Batteries.......43
Lead-Acid Batteries.......43
1$100
   Silver Batteries.......44
Thermal Batteries.......44
Magnesium Batteries.......44
Mercury Batteries.......44
Sealed and Flooded Batteries.......44
Deep-Cycle Batteries.......44
1$100
   Consumer Batteries (Primary & Secondary).......45
Table 9: Different Sizes of Consumer Batteries.......45
1$350
   Zinc-Carbon (Zn-C).......46
Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries).......46
Rechargeable Alkaline Batteries.......46
Nickel-Cadmium (Ni-Cd).......46
1$100
   Nickel-Metal Hydride (Ni-MH).......47
Features.......47
1$100
   Applications.......48
Nickel-Zinc (Ni-Z).......48
Lithium and Lithium Ion.......48
1$100
   Properties.......491$100
   Applications.......50
Competition.......50
Merits.......50
1$100
   Demerits.......51
History.......51
Lithium Vs. Alkaline Batteries.......51
Specialty Batteries.......51
1$100
   Metal-Air Cells.......52
Silver Oxide.......52
Mercury Oxide.......52
1$100
   General Purpose/Heavy Duty.......53
Sodium Sulfur Batteries.......53
Sodium Nickel Chloride Batteries.......53
Zinc Bromine Batteries.......53
Secondary Batteries.......53
Terms Associated with Secondary Batteries.......53
Energy Density.......53
1$100
   Discharge Rate.......54
Memory Effect.......54
Cycle Life.......54
Types of Secondary Batteries.......54
Nickel-Cadmium.......54
History.......54
1$100
   Drawbacks.......55
Nickel-Metal Hydride.......55
1$100
   Nickel Metal Hydride Vs Nickel Cadmium.......561$100
   Lead Acid.......57
Lithium-Ion.......57
Lithium-Polymer.......57
1$100
   Table 10: Secondary Batteries - Characteristics (includes corresponding Graph/Chart).......58
Zinc Air Battery.......58
Sealed Lead Acid Battery.......58
Flat Plate Battery.......58
Storage Batteries.......58
1$350
   Table 11: Consumer Batteries Ranked by Power Density - Lithium, Nickel Metal Hydride, Nickel Cadmium, Zinc Air, Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc Bromine (includes corresponding Graph/Chart).......59
Waste from Secondary Batteries.......59
1$350
   Table 12: Toxic Content in Secondary Batteries.......60
Initiatives.......60
1$350
   Ni-Cd and Ni-MH Batteries Market – What Next?.......61
Li-Ion and Li-Ion Polymer are Here, Nickel Beware.......61
What is Expected From Secondary Batteries?.......61
More Run Time, Less Energy Drain.......61
1$100
   Higher Capacity for Lesser Price.......62
Elimination of Memory Effect.......62
Increased Stand-by or Talk Time.......62
Miniature Battery and Cell Packs.......62
What is ‘Memory Effect’?.......62
1$100
   Self-Discharge Rates for Storage Batteries.......631$100
  6. RAW MATERIALS - AN OVERVIEW.......6414 $950  
   Nickel.......64
Nickel at a Glance.......64
Application Areas.......64
3$300
   Nickel Metal Hydride Cells.......67
Advantages of Nickel-Metal Hydride Cells.......67
1$100
   Cadmium.......68
Physical Properties.......68
Key Applications.......68
Nickel-Cadmium Batteries.......68
1$100
   Cadmium Pigments.......69
Cadmium Coatings.......69
Cadmium Stabilizers.......69
Alloys and Other Uses.......69
Toxicity Issues.......69
How Does Cadmium Get Into the Body?.......69
1$100
   How Does Cadmium Affect Health?.......70
Table 13: Sources of Human Exposure to Cadmium: Percentage of Exposure by Source – Phosphate Fertilizers, Fossil Fuel Combustion, Iron and Steel, Natural, Non- Ferrous, Cement, Cadmium Applications, and Incineration (includes corresponding Graph/Chart).......70
Cadmium Exposure: Effects on Human Health.......70
Metal Fume Fever.......70
1$350
   Acute Respiratory Effects.......71
Gastrointestinal Effects.......71
Chronic Respiratory Effects.......71
Chronic Obstructive Lung Disease (Emphysema and Chronic Bronchitis).......71
Pulmonary Fibrosis.......71
Olfactory Impairment.......71
1$100
   Kidney Effects.......72
Tubular Proteinuria.......72
Glomerular Dysfunction.......72
Chronic Renal Failure.......72
Kidney Stones.......72
Skeletal Effects.......72
Osteomalacia.......72
1$100
   Osteoporosis.......73
Cancer.......73
Pulmonary Cancer.......73
Prostatic Cancer.......73
Other Cancers.......73
Other Effects.......73
Lithium.......73
1$100
   Product Profile.......741$100
   Lithium at a Glance.......75
Lithium: End-Use Markets.......75
3$300
  7. DISTRIBUTION DYNAMICS.......787 $595  
   Effective Distribution Network - Key to Market Penetration.......78
Profile of the US Consumer.......78
Households With Children Emerge as the Largest Customer Group.......78
Consumer Profile Favors Mass Market Retailers.......78
Point-of-Sale (POS) Promotion - Vital to Attract Consumers.......78
Helping the Consumer Along.......78
1$100
   Factors Impacting Battery Purchase.......79
Suppliers Support Retailers’ Promotion Efforts.......79
Holiday Season Drives Battery Sales.......79
Decisive Shift from Zinc to High Performance Alkaline Batteries.......79
US Witnesses a Shift in Distribution.......79
Discount Stores Have More Room.......79
1$100
   Drug Chains.......80
Innovative Battery Positioning by Retailers.......80
Batteries - Obviously an Impulse Purchase Item.......80
Batteries Offer Increased Profitability to Drug Retailers.......80
Batteries Shifted from Convenience Category to Routine or Destination Category Shift
  in Drug Chain Sales.......80
Drug Stores Seek to Adopt New Methods to Sell More Batteries.......80
1$100
   Regular Promotions - Key to Increase in Sales.......81
Batteries for High-Drain Devices Need Special Attention.......81
Attracting Consumers With Displays.......81
New Ways Required to Facilitate Battery Purchase.......81
Alkaline Launch Stirs-up the Market.......81
1$100
   Rechargeables Have a Bright Future.......82
New Batteries Power Sales Growth.......82
Health and Photo Present a Robust Picture for Drug Chains.......82
1$100
   Supermarkets.......83
Batteries - An Important Product Segment for all Merchandising Outlets.......83
Batteries are Ideal for Supermarkets.......83
Supermarkets Seek to Reverse the Trend in Non-food Sales.......83
Consumer Behavior Confuses Suppliers.......83
1$100
   Variety is Not Necessarily Desirable in Case of Batteries.......84
Seasonal Sales Spell Success for Supermarkets.......84
Recent Studies In the Consumer Battery Market - A Review.......84
Discount Stores - Inspiring Incremental Impulse Sales.......84
Multiple Selling Points are Important.......84
1$100
  8. REGULATORY ENVIRONMENT.......85   
   New EU Battery Directive.......85
New Standards for Laptop Batteries.......85
1$100
   Patents - Pointing to a Healthy Battery Market.......86
Patent Applications - Reflectors of Technological Maturity..........86
Modern Patent Activity - Pointing to a Sustained Period of Growth..........86
Impressive Increase in Battery Patents Issued to US Companies..........86
Replacement Sales-Drive Overall Battery Market Growth..........86
1$100
  9. ENVIRONMENTAL CONCERNS.......873 $295  
   Waste Management Initiatives.......871$100
   Time Lag.......88
Recoverable Metals.......88
Recoverable Metals from Various Types of Batteries – Steel, Zinc and Ferromanganese
  Cadmium, Nickel, Lead, Silver and Mercury.......88
Challenges Ahead.......88
2$200
  10. TECHNOLOGICAL DEVELOPMENTS/ BREAKTHROUGHS.......904 $295  
   Canadian Researchers Use Carbon Electrodes to Create High Performance Lithium Sulfur
  Batteries.......90
KIST Develops High Performance Rechargeable Batteries Using Nanotechnology
  (Korea).......90
Engineers Develop Lithium Batteries Rechargeable in Seconds.......90
1$100
   QuantumSphere Develops New Battery Technology.......91
Portable Fuel Cell Batteries.......91
1$100
   Less Thick Li-Ion Polymer Batteries.......92
Aluminum-Air Batteries Expected to Gain Popularity.......92
Fuel Cell Technology.......92
New Batteries from Duracell.......92
1$100
   Dual Purpose Deep-cycle Automotive Battery.......931$100
  11. PRODUCT INNOVATIONS/INTRODUCTIONS.......9411 $950  
   Renata Batteries Develops Mercury-Free Button Cells.......94
Lenovo Launches Advanced Battery Technology.......94
Contour Energy Introduces 2 New Coin-Type Lithium Battery Products.......94
Duracell Launches Duracell myGrid USB Charger.......94
1$100
   Sanyo Electric Launches eneloop lite Rechargeable Battery.......95
CNano Introduces New Nanotube-Based Conductive Paste for Li Batteries.......95
Sony to Launch Mercury-Free Mini Alkaline Battery Products.......95
Power-cell Battery Products Unveils Zeus Alkaline Batteries.......95
1$100
   Sony Introduces Rechargeable Lithium Ion Battery.......96
Pure Energy Introduces New Rechargeable Alkaline Battery Range.......96
SANYO Electric Unveils ‘eneloop music booster’.......96
1$100
   Shenzhen Launches NiMH Battery.......97
Hitachi Maxell Announces Development of Leak-Proof Alkaline Batteries.......97
Maxell Introduces New Consumer Battery Product Line.......97
Apogee Power Launches Next Generation Lithium Batteries.......97
1$100
   Energizer Unveils Energizer® Zinc Air Prismatic Battery.......98
Sanyo Electric to Introduce Two Product Sets and an ‘eneloop tones' Pack.......98
Sony Develops Mercury-Free Alkaline-Battery.......98
Pure Energy to Launch Rechargeable Alkaline-Cordless Batteries.......98
1$100
   TeknoCreations Launches New Battery Packs.......99
Fuji Batteries Introduces Eco-Friendly EnviroMAX Consumer Batteries.......99
Nikon Rolls Out Ni-MH Batteries.......99
Ritz Introduces Quantaray Super Z Rechargeable Battery.......99
RFI Launches EMAX Primary-Ultra-Alkaline Batteries.......99
1$100
   Ultralife Corp Launches New Lithium-ion Rechargeable Batteries.......100
Panasonic Battery India Unveils Alkaline Batteries for Indian Market.......100
Energizer to Launch AAAA Alkaline Battery.......100
Matsushita Develops Longest Lasting Alkaline Battery, EVOLTA.......100
1$100
   Nippo Batteries Launches New Generation Power Batteries.......101
Micro Power Launches IEEE 1725 Complaint Battery Pack.......101
Duracell Upgrades Duracell Plus and Duracell Ultra.......101
Panasonic Launches Evolta Batteries.......101
Sanyo Unveils New 'eneloop' Batteries.......101
Eveready Rolls Out Three New Batteries in India.......101
1$100
   Sanyo Electric Introduces Emergency Power Supply Unit.......102
Varta Microbattery Introduces PoLiFlex Super-Slim Lithium Polymer Batteries.......102
Panasonic to Introduce Thinner, High-Performance Methanol Fuel-Cell Battery.......102
Duracell Unveils New Pre-Charged Rechargeable Batteries.......102
1$100
   Hitachi Maxell Reveals New High-Power Rechargeable Battery.......103
Rayovac Debuts New HYBRID™ Rechargeable Batteries.......103
Blue Raven Launches Extended Battery for PSP Gaming System.......103
Philips Introduces Battery Products in China.......103
Boston-Power Introduces a New Line of Sonata Batteries.......103
1$100
   Panasonic Introduces INFINIUM Rechargeable Battery.......104
Capstone Industries Unveils New Silicone Battery Technology.......104
1$100
  12. RECENT INDUSTRY ACTIVITY.......10514 $950  
   Universal Power Group Acquires Progressive Technologies.......105
Panasonic to Construct Lithium-Ion Battery Facility.......105
iGo Signs Pact with PureEnergy Solutions.......105
1$100
   Bureau Veritas Expands Capacity for Battery Testing in the US.......106
Novolyte Technologies Inks Joint Venture Deal with Foosung.......106
1$100
   Energizer Receives Endorsements from OEMs for Energizer® Ultimate Lithium
  Batteries.......107
China TMK Completes Reverse Merger with Leading Asia Pacific.......107
CentraCan Selects Sysco Guest Supply for Distribution of Alkaline Batteries.......107
1$100
   SANYO North America Selects ToCAD America as Distributor of Consumer
  Batteries.......108
Neah Power to Take Over CyVolt.......108
Sanyo Electric to Set-Up New Technical Facility for Li-ion Batteries.......108
Panasonic Acquires Sanyo Electric.......108
1$100
   TonenGeneral and Toray to Create Global JV for Battery Separator Film.......109
Eveready to Acquire Majority Stake in UNIROSS.......109
GP Batteries Forges Alliance with Boston-Power.......109
1$100
   STMicroelectronics Enters into Agreement with Front-Edge.......110
Energizer Battery to Partner with TennRich/XPAL Power.......110
Varta to Supply Consumer Batteries to Greenham Stores.......110
1$100
   Boston-Power to Increase Production Capacity for Rechargeable Batteries.......111
Sanyo to Divest Part of Battery Operations to FDK.......111
Panasonic to Close Manganese Battery Plant.......111
Matsushita to Absorb Battery Subsidiary.......111
1$100
   Lifco Announces Acquisition of CFX Battery.......112
Electronics Controls Completes Preco Electronics Acquisition.......112
Porous Acquires Lithium's Battery Testing Unit.......112
Electro Energy Receives First Order for 18650BX Lithium Batteries.......112
Sony to Increase Production of Lithium-ion Batteries.......112
1$100
   Boston-Power Partners with HP for Green Batteries.......113
Hong Kong Highpower Technology Constructs New Lithium-Ion Battery Production
  Lines.......113
Energizer Holdings Inks Trademark Licensing Agreement With Audiovox.......113
Ultralife to Set Up Battery Assembly and Sales JV in India.......113
1$100
   Ultralife Inks Technology Partnership with Mississippi State University.......114
Boston Power to Boost Laptop Battery Output-Partners with GP Batteries.......114
Matsushita and Toshiba to Restructure Battery Business.......114
E-One Moli Energy to Bolster Lithium-Ion Battery Production.......114
1$100
   Ultralife Batteries Acquires Stationary Power Services.......115
Ultralife Batteries Acquires Reserve Power Systems.......115
French Uniross SA Acquires Multiplier Industries.......115
Micro Power Acquires SelfCHARGE.......115
Ultralife Batteries Acquires Innovative Solutions Consulting.......115
Audiovox Acquires Thomson's Consumer Electronics Audio Video Operations.......115
1$100
   Scud Group Acquires Chaolitong Technology.......116
Audiovox Acquires Battery Firm Technuity.......116
Pure Energy Visions Acquires Rights of Perfectly Natural Solutions Brand.......116
Bolloré Takes Over Avestor.......116
Inverness Capital Partners Takes Over ElectriTek AVT.......116
1$100
   Valence Technology Inks Licensing Agreement with Tianjin Lishen Battery.......117
Varta Divests Microbattery GmbH.......117
Sanyo Electric to Increase Lithium-ion Battery Production.......117
Matsushita Battery to Set Up New Lithium Ion Battery Plant.......117
1$100
   Sony to Set Up Lithium Ion Battery Facility in Singapore.......1181$100
  13. FOCUS ON SELECT GLOBAL PLAYERS.......1199 $595  
   Battery Technologies Inc. (USA).......119
BYD Company Ltd. (China).......119
Duracell (USA).......119
1$100
   Electrochem Automation Inc. (USA).......120
Energizer Holdings, Inc. (USA).......120
1$100
   FDK Corporation (Japan).......121
GP Batteries International Limited (Singapore).......121
Hitachi Maxell Ltd. (Japan).......121
LG Chem Co., Ltd. (Korea).......121
1$100
   Panasonic Corporation (Japan).......122
Energy Company (Japan).......122
1$100
   Sanyo Electric Company Ltd. (Japan).......123
Sanyo Energy (USA) Corp........123
1$100
   Samsung SDI Co. Ltd. (Korea).......124
Sony Corp. (Japan).......124
Spectrum Brands, Inc. (USA).......124
1$100
   VARTA Consumer Batteries GmbH & Co. KGaA (Germany).......125
TCL Hyperpower Batteries Inc. (China).......125
Toshiba America Electronic Components, Inc. (USA).......125
1$100
   Tronic Technology Global Ltd. (Hong Kong).......126
Jiangmen TWD Technology Co., Ltd. (China).......126
Ultralife Batteries, Inc. (USA).......126
1$100
   Valence Technology, Inc. (USA).......1271$100
  14. GLOBAL MARKET PERSPECTIVE.......128   
   Table 14: World Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1281$350
   Table 15: World Historic Review for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1291$350
   Table 16: World 15-Year Perspective for Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1301$350
   Table 17: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1311$350
   Table 18: World Historic Review for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1321$350
   Table 19: World 15-Year Perspective for Primary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1331$350
   Table 20: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1341$350
   Table 21: World Historic Review for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......135

Table 22: World 15-Year Perspective for Primary Consumer Batteries by Product Segment – Percentage Breakdown of Dollar Sales for Zinc Carbon and Alkaline Batteries Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......135
1$350
   Table 23: World Recent Past, Current & Future Analysis for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1361$350
   Table 24: World Historic Review for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1371$350
   Table 25: World 15-Year Perspective for Zinc Carbon Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1381$350
   Table 26: World Recent Past, Current & Future Analysis for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1391$350
   Table 27: World Historic Review for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1401$350
   Table 28: World 15-Year Perspective for Alkaline Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1411$350
   Table 29: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1421$350
   Table 30: World Historic Review for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1431$350
   Table 31: World 15-Year Perspective for Secondary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1441$350
   Table 32: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Product Segment – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1451$350
   Table 33: World Historic Market Analysis for Secondary Consumer Batteries by Product Segment – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1461$350
   Table 34: World 15-Year Perspective for Secondary Consumer Batteries by Product Segment – Percentage Breakdown of Dollar Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1471$350
   Table 35: World Recent Past, Current & Future Analysis for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1481$350
   Table 36: World Historic Review for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1491$350
   Table 37: World 15-Year Perspective for Nickel Cadmium Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1501$350
   Table 38: World Recent Past, Current & Future Analysis for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1511$350
   Table 39: World Historic Review for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1521$350
   Table 40: World 15-Year Perspective for Nickel Metal Hydride Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1531$350
   Table 41: World Recent Past, Current & Future Analysis for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1541$350
   Table 42: World Historic Review for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1551$350
   Table 43: World 15-Year Perspective for Lithium Ion Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1561$350
   Table 44: World Recent Past, Current & Future Analysis for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......1571$350
   Table 45: World Historic Review for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1581$350
   Table 46: World 15-Year Perspective for Other Secondary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1591$350
  15. THE UNITED STATES.......16031 $3950  
   A. Market Analysis.......160
Snippets.......160
Current & Future Analysis.......160
Recession Drives Consumers Towards Cheaper Batteries.......160
US Battery Market – An Overview.......160
1$100
   Primary and Secondary Consumer Batteries Analysis.......1611$100
   Alkaline Batteries – The Primary Batteries Stronghold.......162
Table 47: Leading Alkaline Battery Brands in the US (2010): Percentage Breakdown of Volume Sales by Brand – Energizer, Duracell, Spectrum, Private Label and Others (includes corresponding Graph/Chart).......162
Industry Structure.......162
Japanese Batteries - Dominating the Secondary Battery Market.......162
1$350
   Concentrated Industry Structure Precluding Major Industry Adjustments.......163
Pricing Trends.......163
Drug Stores - An Important Retail Outlet for Consumer Batteries.......163
Novel Point-of-Sale (POS) Displays.......163
Battery Makers Focus on Advanced Battery Technologies.......163
1$100
   Industry Marked by Continuous Upgradations.......164
Ongoing Information-Intensive Economy - Favoring Battery Producers.......164
Innovations Drive Market Expansion.......164
Large Replacement Market - Insulating Players from Business Cycles.......164
1$100
   Salutary Impact of Advanced Technologies.......165
Mature and Competitive Market, Depressed Prices.......165
Primary Batteries - A Review.......165
Secondary Batteries - An Insight.......165
1$100
   The Burgeoning Lithium-Ion Market in the US.......166
Ni-MH for Price Sensitive Markets, Ni-Cad for Power Tools..........166
1$100
   Ni-MH - Striving for Parity with Li-ion...........167
Competition Intensifies in the Disposable Batteries Market.......167
Table 48: Leading Battery Brands in the US (2010): Percentage Share Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Private Label and Others (includes corresponding Graph/Chart).......167
1$350
   Table 49: Leading Battery Brands in the US (2010): Percentage Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac Max, Energizer e2 Rechargeable and Others (includes corresponding Graph/Chart).......168

Table 50: Leading Battery Brands in the US (2010): Percentage Breakdown of Volume Sales by Brand - Duracell Coppertop, Energizer Max, Rayovac Max, Duracell Ultra Digital, Energizer e2 Titanium and Others (includes corresponding Graph/Chart).......168
1$350
   Exports & Imports Statistics.......169
Table 51: US Exports of Lithium Primary Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Mexico, Switzerland, Canada, UK, Ireland, Germany, Singapore, Japan, Belgium, China and Others (includes corresponding Graph/Chart).......169

Table 52: US Imports of Lithium Primary Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for Japan, China, Israel, South Korea, France, Canada, Indonesia, UK, Germany, Taiwan and Others (includes orresponding Graph/Chart).......169
1$350
   Table 53: US Exports of Manganese Dioxide-based Primary Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Canada, Mexico, Belgium, Singapore, Hong Kong, China, Switzerland, Argentina, Australia, Brazil and Others (includes corresponding Graph/Chart).......170

Table 54: US Imports of Manganese Dioxide-based Primary Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for China, Indonesia, Malaysia, Germany, Thailand, Belgium, Japan, UK, South Africa, South Korea and Others (includes corresponding Graph/Chart).......170
1$350
   Table 55: US Exports of Zinc Air Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Canada, UK, Belgium, Mexico, Malaysia, Australia, Argentina, Israel, Thailand, Taiwan and Others (includes corresponding Graph/Chart).......171

Table 56: US Imports of Zinc Air Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for Germany, UK, China, Japan, South Korea, Macau, Indonesia, Spain and Others (includes corresponding Graph/Chart).......171
1$350
   Table 57: US Exports of Silver Oxide Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Belgium, Canada, Mexico, Singapore, Brazil, South Korea and Others (includes corresponding Graph/Chart).......172

Table 58: US Imports of Silver Oxide Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for Japan, Switzerland, Germany, China, Hong Kong, Taiwan and Others (includes corresponding Graph/Chart).......172
1$350
   Table 59: US Exports of Mercuric Oxide Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Dominican Republic Mexico, Singapore, Panama, Nigeria, El Salvador, Belize, China, Argentina, Israel and Others (includes corresponding Graph/Chart).......173

Table 60: US Imports of Mercuric Oxide Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for China, Japan, Panama, South Korea, Mexico, Hong Kong and Others (includes corresponding Graph/Chart).......173
1$350
   Product Launches.......1744$400
   Strategic Corporate Developments.......1787$550
   Select Major Players.......185
Battery Technologies Inc........185
Duracell.......185
Electrochem Automation Inc........185
Energizer Holdings, Inc........185
1$100
   Sanyo Energy (USA) Corp........186
Spectrum Brands, Inc........186
1$100
   Toshiba America Electronic Components, Inc........187
Ultralife Batteries Inc........187
Valence Technology, Inc........187
1$100
   B. Market Analytics.......188
Table 61: US Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......188
1$350
   Table 62: US Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1891$350
   Table 63: US 15-Year Perspective for Consumer Batteries y Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1901$350
  16. CANADA.......1919 $2450  
   A. Market Analysis.......191
Current & Future Analysis.......191
Exports & Imports.......191
Table 64: Canadian Exports of Lithium Primary Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for US, Australia, Mexico, Russia, Japan, Panama, China, UK, Germany, UAE and Others (includes corresponding Graph/Chart).......191
1$350
   Table 65: Canadian Imports of Lithium Primary Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for US, China, Israel, Japan, France, South Korea, UK, Germany, Taiwan, Indonesia and Others (includes corresponding Graph/Chart).......192

Table 66: Canadian Exports of Manganese Dioxide- Based Primary Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for US, Indonesia, Cuba, Australia, UK and Others (includes corresponding Graph/Chart).......192
1$350
   Table 67: Canadian Imports of Manganese Dioxide- Based Primary Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for US, China, Thailand, Indonesia, UK, Belgium and Others (includes corresponding Graph/Chart).......193

Table 68: Canadian Exports of Silver Oxide Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Italy, US, Latvia, Austria, Germany, Mexico and Others (includes corresponding Graph/Chart).......193
1$350
   Table 69: Canadian Imports of Silver Oxide Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for Switzerland, US, Japan, China, Germany, UK and Others (includes corresponding Graph/Chart).......194

Table 70: Canadian Exports of Zinc Air Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Cuba, US, Brazil, Mexico and Others (includes corresponding Graph/Chart).......194
1$350
   Table 71: Canadian Imports of Zinc Air Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for US, Germany, China, UK, South Korea, Switzerland, Australia and Others (includes corresponding Graph/Chart).......195

Table 72: Canadian Exports of Mercuric Oxide Batteries and Cells by Country of Destination (2009 & 2010): Value Exports in US$ Thousand for Russia, China, Panama, Cuba, Saudi Arabia and Others (includes corresponding Graph/Chart).......195

Table 73: Canadian Imports of Mercuric Oxide Batteries and Cells by Country of Origin (2009 & 2010): Value Imports in US$ Thousand for China, US, France and Others (includes corresponding Graph/Chart).......195
1$350
   Product Launches.......196
Strategic Corporate Developments.......196
1$100
   B. Market Analytics.......197
Table 74: Canadian Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......197
1$350
   Table 75: Canadian Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......1981$350
   Table 76: Canadian 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride , Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......1991$350
  17. JAPAN.......20017 $2950  
   A. Market Analysis.......200
Current & Future Analysis.......200
Japan Losing Ground to other Asian Countries.......200
1$100
   Exports & Imports.......201
Primary Batteries.......201
Table 77: Japanese Primary Battery Exports by Type (2006-2010): Volume Exports for Lithium Batteries, Silver Oxide Batteries, Alkaline Batteries, Zinc Carbon Batteries and Other Batteries in Million Units (includes corresponding Graph/Chart).......201

Table 78: Japanese Primary Battery Exports by Type (2006-2010): Value Exports for Lithium Batteries, Silver Oxide Batteries, Alkaline Batteries, Zinc Carbon Batteries and Other Batteries in US$ Million (includes corresponding Graph/Chart).......201
1$350
   Table 79: Japanese Primary Battery Imports by Type (2006-2010): Volume Imports for Alkaline Batteries, Zinc Carbon Batteries, Lithium Batteries, Silver Oxide Batteries and Other Batteries in Million Units (includes corresponding Graph/Chart).......202

Table 80: Japanese Primary Battery Imports by Type (2006-2010): Value Imports for Alkaline Batteries, Zinc Carbon Batteries, Lithium Batteries, Silver Oxide Batteries and Other Batteries in US$ Million (includes corresponding Graph/Chart).......202
1$350
   Secondary Batteries.......203
Table 81: Japanese Secondary Battery Exports by Type (2006-2010): Volume Exports for Lithium-ion Batteries, Nickel cadmium Batteries, Nickel metal-hydride Batteries and Other Batteries in Million Units (includes corresponding Graph/Chart).......203

Table 82: Japanese Secondary Battery Exports by Type (2006-2010): Value Exports for Lithium-ion Batteries, Nickel Metal-Hydride Batteries, Nickel Cadmium Batteries, Lead-Acid Batteries and Other Batteries in US$ Million (includes corresponding Graph/Chart).......203
1$350
   Table 83: Japanese Secondary Battery Imports by Type (2006-2010): Volume Imports for Lead-Acid Batteries, Nickel Cadmium Batteries and Other Batteries in Million Units (includes corresponding Graph/Chart).......204

Table 84: Japanese Secondary Battery Imports by Type (2006-2010): Value Imports for Lead-Acid Batteries, Nickel Cadmium Batteries, Nickel Iron Batteries and Other Batteries in US$ Million (includes corresponding Graph/Chart).......204
1$350
   Product Launches.......2053$300
   Strategic Corporate Developments.......2083$300
   Select Players.......211
FDK Corp........211
SANYO GS Soft Energy Co., Ltd........211
Hitachi Maxell Ltd........211
Panasonic Corporation.......211
1$100
   Energy Company.......2121$100
   Sanyo Electric Company Ltd........213
Sony Corp........213
1$100
   B. Market Analytics.......214
Table 85: Japanese Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......214
1$350
   Table 86: Japanese Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2151$350
   Table 87: Japanese 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon ,and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2161$350
  18. EUROPE.......21711 $2950  
   A. Market Analysis.......217
Current & Future Analysis.......217
Evolving Battery Technology in Europe.......217
More Power, Lesser Weight – The Evolution in Primary Batteries.......217
1$100
   Table 88: Primary Battery Sales in Europe by Weight (1998-2007) (includes corresponding Graph/Chart).......218
Mercury-Free Button Cells Likely in the Future.......218
Competitive Landscape.......218
1$350
   Table 89: European Market for Alkaline Batteries (2010): Percentage Breakup of Value Sales by Leading Player – P&G (Duracell), Energizer, Spectrum Brands, Private Label and Others (includes corresponding Graph/Chart).......219

Table 90: European Market for Alkaline Batteries (2009) - Percentage Breakup of Volume Sales by Leading Player – P&G (Duracell), Energizer, Spectrum Brands,Private Label and Others (includes corresponding Graph/Chart).......219
Legal Environment in Europe.......219
New EU Battery Directive.......219
1$350
   Government Initiatives.......220
Future Trends.......220
1$100
   European Portable Battery Association (EPBA).......2211$100
   National Battery Association in Eastern Europe.......222
B. Market Analytics.......222
Table 91: European Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......222
1$350
   Table 92: European Historic Review for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008(includes corresponding Graph/Chart).......2231$350
   Table 93: European 15-Year Perspective for Consumer Batteries by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2241$350
   Table 94: European Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......2251$350
   Table 95: European Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2261$350
   Table 96: European 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2271$350
  18a. FRANCE.......2284 $950  
   A. Market Analysis.......228
Current & Future Analysis.......228
Strategic Corporate Developments.......228
1$100
   B. Market Analytics.......229
Table 97: French Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......229
1$350
   Table 98: French Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2301$350
   Table 99: French 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2311$350
  18b. GERMANY.......2325 $950  
   A. Market Analysis.......232
Current & Future Analysis.......232
Regulations Targeting Mercury.......232
1$100
   Strategic Corporate Development.......233
VARTA Consumer Batteries GmbH & Co. KgaA – A Major Player.......233
1$100
   B. Market Analytics.......234
Table 100: German Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......234
1$350
   Table 101: German Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2351$350
   Table 102: German 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2361$350
  18c. ITALY.......2373 $950  
   A. Market Analysis.......237
Current & Future Analysis.......237
B. Market Analytics.......237
Table 103: Italian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......237
1$350
   Table 104: Italian Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2381$350
   Table 105: Italian 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2391$350
  18d. THE UNITED KINGDOM.......2408 $1950  
   A. Market Analysis.......240
Current & Future Analysis.......240
Bright Future Ahead for Portable Batteries.......240
1$100
   Popularity of Primary Cells Soar Amid Recession.......241
Rechargeables Gain Momentum, Lack of Awareness Remains a Bottleneck.......241
New Generation Mercury Free Batteries.......241
1$100
   Low Recycling Rates for Batteries.......242
Environmental Issues & Initiatives.......242
Waste Management.......242
Duracell’s Promotional Efforts See Outstanding Returns in Supermarkets.......242
1$100
   Table 106: Sales of Non-Rechargeable Batteries in the UK by Brand (2009 and 2010): Sales at Grocery Stores in US$ Million for Duracell, Energizer, Eveready, Panasonic, Varta and Sony (includes corresponding Graph/Chart).......2431$350
   Table 107: Sales of Rechargeable Batteries in the UK by Brand (2009 and 2010): Sales at Grocery Stores in US$ Million for Energizer and Duracell.......244
Product Launches.......244
Strategic Corporate Development.......244
1$350
   B. Market Analytics.......245
Table 108: UK Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......245
1$350
   Table 109: UK Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2461$350
   Table 110: UK 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2471$350
  18e. REST OF EUROPE.......2483 $950  
   A. Market Analysis.......248
Current & Future Analysis.......248
B. Market Analytics.......248
Table 111: Rest of Europe Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......248
1$350
   Table 112: Rest of Europe Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2491$350
   Table 113: Rest of Europe 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2501$350
  19. ASIA-PACIFIC.......25119 $2950  
   A. Market Analysis.......251
Strong Demand for Li-Ion and Li Polymer Batteries.......251
Current & Future Analysis.......251
China: A Globally Leading Battery Supplier.......251
1$100
   China: The Hub for Consumer Battery Manufacturing.......252
The Focus of Chinese Battery Industry.......252
1$100
   China: The New Lithium Power Leader.......253
The Largest Producer & Consumer of Li-ion Batteries.......253
1$100
   Lithium-ion Enjoys Competitive Edge.......254
Production and Exports of Lithium Batteries Soar, Li-Polymer Gains Ground.......254
1$100
   Table 114: Chinese Li-ion Battery Production (2004-2008) (includes corresponding Graph/Chart).......255

Table 115: Chinese Lithium Battery Exports by Region (2008): Percentage Breakdown of Value Exports for European Union, Asia-Pacific, North America and Rest of World (includes corresponding Graph/Chart).......255
Ni-MH Batteries to Witness Steady Growth.......255
1$350
   Major Players in Chinese Ni-MH Battery Market and their Products.......256
China: A Mobile Phone Battery Hub.......256
Brighter Days Ahead for Battery Industry in China.......256
1$100
   South Korea: Primary Battery Market Overview.......257
Table 116: Primary Battery Market in South Korea (2010): Percentage Share Breakup of Value Sales by Battery Type – Alkaline, Zinc-Carbon/Zinc-Chloride, Lithium, and Others (includes corresponding Graph/Chart).......257
South Korea: New Safety Ruling for Lithium Batteries.......257
1$350
   Batteries Demand in India Set to Surge.......258
Indian Dry Cell Battery Market to Emerge from Shackles of Price Rises.......258
Zinc-Carbon Batteries Dominate the Indian Dry Battery Market.......258
1$100
   Price Rises Deluge Popularity of “D” Battery Variants.......259
Table 117: Indian Dry Battery Market by Category (2007-08 to 2009-10): Percentage Breakdown of Volume Demand for AA, D, AAA and C Categories (includes corresponding Graph/Chart).......259
1$350
   Product Launches.......2601$100
   Strategic Corporate Developments.......2612$200
   Select Players.......263
BYD Company Ltd. (China).......263
1$100
   Eveready Industries India Limited (India).......264
GEEP Batteries (India) Private Ltd. (India).......264
GP Batteries International Limited (Singapore).......264
LG Chem Co., Ltd. (Korea).......264
1$100
   Nippo Batteries Co. Ltd. (India).......265
Samsung SDI Co. Ltd. (Korea).......265
TCL Hyperpower Batteries Inc. (China).......265
Tronic Technology Global Ltd. (Hong Kong).......265
1$100
   Jiangmen TWD Technology Co., Ltd. (China).......2661$100
   B. Market Analytics.......267
Table 118: Asia-Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......267
1$350
   Table 119: Asia-Pacific Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2681$350
   Table 120: Asia-Pacific 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2691$350
  20. THE MIDDLE EAST.......2703 $950  
   A. Market Analysis.......270
Current & Future Analysis.......270
B. Market Analytics.......270
Table 121: Middle East Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart).......270
1$350
   Table 122: Middle East Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2711$350
   Table 123: Middle East 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2721$350
  21. LATIN AMERICA.......2734 $950  
   A. Market Analysis.......273
Current & Future Analysis.......273
Brazil - Alkaline Batteries Market.......273
Table 124: Brazilian Market for Alkaline Batteries (2010): Percentage Share Breakdown of Market Share by Company - Spectrum Brands, Matsushita, P&G (Duracell), Energizer and Others (includes corresponding Graph/Chart).......273
Mexico - Alkaline Batteries Market.......273
1$350
   Table 125: Mexican Market for Alkaline Batteries (2010): Percentage Breakup of Market Share by Company - P&G (Duracell), Energizer, Spectrum Brands, Matsushita and Others (includes corresponding Graph/Chart).......274
B. Market Analytics.......274
Table 126: Latin American Recent Past, Current & Future Analysis for Consumer Batteries by Product/ Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2009 through 2017 (includes corresponding Graph/Chart).......274
1$350
   Table 127: Latin American Historic Review for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart).......2751$350
   Table 128: Latin American 15-Year Perspective for Consumer Batteries by Product/Group Segment - Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 2003, 2010 & 2017 (includes corresponding Graph/Chart).......2761$350
COMPETITION 366$995
  
Total Companies Profiled: 134 (including Divisions/Subsidiaries - 186)

Region/Country                 Players


The United States                 38  
Canada                             5
Japan                             11
Europe                            47
     France                        3
     Germany                      10
     The United Kingdom           19
     Italy                         2
     Spain                         1
     Rest of Europe               12
Asia-Pacific (Excluding Japan)    82
Latin America                      1
Africa                             2
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