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  CONSUMER BATTERIES
A Global Strategic Business Report

This report analyzes the worldwide markets for Consumer Batteries in Millions of US$. The major product segments analyzed are Primary Batteries (Zinc Carbon, & Alkaline), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2010. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 175 companies including many key and niche players worldwide such as Battery Technologies Inc., BYD Company Ltd., Duracell, Electrochem Automation Inc., Energizer Holdings, Inc., FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., Matsushita Battery Industrial Company Ltd., Saft Groupe S.A., Sanyo Electric Company Ltd., Sanyo Energy (USA) Corp., Sony Corp., Spectrum Brands, Inc., VARTA Consumer Batteries GmbH & Co. KGaA, TCL Hyperpower Batteries Inc., Toshiba America Electronic Components, Inc., Tronic Technology Global Ltd., TWD Technology Co., Ltd., Ultralife Batteries Inc., and Valence Technology, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

CODE:    MCP-2736  PAGES:    608
PRICE:    $4450  DATE:       April 2008
COMPANIES:  175  MARKET DATA TABLES:   191
Due to the proprietary nature, our previews are offered only to manufacturers, top-tier management consultants, investment banks, and investment research groups.

 TABLE OF CONTENTS  
  CONSUMER BATTERIES (Complete Report) Pages : 608   | $4450
I......INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS5$100
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope 0f Study.....I-3
  
   Zinc-Carbon.....I-4
Alkaline Batteries.....I-4
Nickel-Cadmium Batteries.....I-4
Nickel-Metal Hydride Batteries.....I-4
  
   Lithium Ion Batteries.....I-5
Specialty And Other Batteries.....I-5
  
II. EXECUTIVE SUMMARY136$2350
  1. Industry Overview.....II-14 $400  
   Prospects Worldwide.....II-1
Shelf-Lives & Costs Spark off Intra- and Inter- Segment Competition.....II-1
Fuel Cells Projected to Remain Dormant.....II-1
Current & Future Analysis.....II-1
Regional Perspective.....II-1
US - The Single Largest Consumer Battery Market........II-1
1$100
   Asia-Pacific – Outgrowing the Growing Consumer Battery Market........II-2
Japan - Leading the Rechargeable Thrust.........II-2
Asian Giants Dominate the Global Lithium-ion Battery Market.....II-2
1$100
   Product Segment Perspective.....II-3
Current Zinc Carbon Markets are Potential Alkaline Markets........II-3
Rechargeable Surge - Buttressed by High-Tech/High- Drain Categories........II-3
NiCad Set to Decline........II-3
NiMH has a Cost Advantage........II-3
1$100
   Lithium-Ion Sets a Blistering Pace........II-4
“AA” - Largest Selling Batteries by Type........II-4
Zinc Batteries: Continue to Hold Sway in Asian Countries?.....II-4
1$100
  2. Competitive Landscape.....II-53 $800  
   Japanese Players Dominate the Rechargeable Lithium Batteries Market.....II-5
Table 1: Leading Players in the Worldwide Rechargeable Lithium Batteries Market (2004 & 2005): Percentage Breakdown by Revenues for SANYO Electric Co., Ltd, Sony Corporation, Matsushita Battery Industrial Co., Ltd./Panasonic, and Others (includes corresponding Graph/Chart).....II-5
1$350
   SANYO Takes the #1 Place in Nickel Metal Hydride Batteries.....II-6
Table 2: Leading Players in the Worldwide Nickel-Metal Hydride Batteries Market (2005 &2006): Percentage Breakdown by Revenues for SANYO Electric Co., Ltd, Byd Battery Co., Ltd.,Matsushita Battery Industrial Co., Ltd./Panasonic, GP Batteries Intl. Ltd., SAFT SA, and Others (includes corresponding Graph/Chart).....II-6
1$350
   Private Labels Dominate Zinc Carbon Batteries Market.....II-7
Table 3: Global Zinc Carbon Batteries Market (2003 & 2004): Percentage Breakdown of Sales by Leading Players – Energizer Holding Inc, Rayovac Corporation, Matsushita, Private Label and Others (includes corresponding Graph/Chart).....II-7
1$350
  3. A Segmental Perspective.....II-813 $1000  
   Primary Batteries.....II-8
Zinc-carbon: Declining Segment of the Global Batteries Market........II-8
Alkaline - Best Alternative for Zinc-Carbon........II-8
Longer Life - Key Alkaline Advantage.....II-8
Global Market for Alkaline Batteries.....II-8
1$100
   Global Alkaline Battery Market-Concentrated at the Top........II-9
Table 4: Global Alkaline Batteries Market (2003–2004): Percentage Breakdown of Sales by Leading Players – Gillette Company (Duracell and Duracell Ultra), Energizer Holding Inc (Energizer, Energizer E2 and Energizer Gold), Rayovac Corporation (Rayovac Brand), Matsushita (Panasonic), and Private Label (includes corresponding Graph/Chart).....II-9
Spectrum Brands - Also into Specialty Batteries.....II-9
1$350
   Low Consumer Awareness Regarding Alkaline Cost/Benefits........II-10
Competitive Landscape of the Alkaline Battery Segment.....II-10
Higher Prices of Alkaline Batteries........II-10
A Mature US Market for Alkaline Batteries.....II-10
1$100
   More Powerful Alkalines.....II-11
Trends Adversely Impacting Major Player Profitability........II-11
European Market for Alkaline Batteries: Untapped Opportunities........II-11
1$100
   Emerging Trends Adversely Impacting Profitability.....II-12
Zinc-Carbon - Surprising Resilience........II-12
Persistence of Zinc-Carbon - Factors Sustaining the Market.....II-12
Price of Zinc-Carbon Batteries........II-12
1$100
   Strength of Local Players........II-13
Zinc Air.....II-13
Secondary Batteries.....II-13
Most Active Segment in Terms of New Technologies.....II-13
Evolution of the Market for Rechargeables........II-13
Battery Chemistries Responding to Demands from OEMs........II-13
1$100
   Enter Li-Ion........II-14
Bright Prospects for Better Battery Technologies.....II-14
Advantage Li-Ion.....II-14
Lithium-Ion - Set to Grow.....II-14
1$100
   Li-Ion - Most Preferred for Laptops.....II-15
Adequate Capacity to Meet Future Requirements.....II-15
Other Uses.....II-15
High Powered Lithium - Fastest Growing Category.....II-15
Technology - Yet to be Improved........II-15
Japanese Companies Dominate the Li-Ion Market.....II-15
1$100
   Sony - Leader in the Lithium-Ion Battery Market.....II-16
Sony’s Competence in Li-Ion........II-16
Experience with Magnetic Tape Technology.....II-16
A Case of Lithium Vs Lithium........II-16
New Entries.....II-16
Lithium Polymer .....II-16
1$100
   Japanese Manufacturers Develop Polymer Batteries.....II-17
Lithium Vs Nickel Cell Technologies.....II-17
A Comparison table of Consumer Batteries by Type, Voltage Levels, Application and
  Benefits - Primary Batteries, Button Cells and Secondary
    Batteries.....II-17
1$100
   Li-Polymer - Enabling Change........II-18
Major Developments in Li Polymer Market.....II-18
1$100
   The Battery, the Device - A Qualitative Model........II-19
‘Device’ as a Driver of ‘Battery’........II-19
‘Battery’ as a Driver of ‘Device’........II-19
1$100
   Nickel Metal Hydride and Nickel Cadmium - A Comparison.....II-20
Leading Technologies.....II-20
Mobile Phone Battery Market.....II-20
1$100
  4. Trends and Issues.....II-216 $400  
   The Quest for Longer Life Batteries.....II-21
Lithium-ion Barges into Heavy-duty Segment.....II-21
Japan Losing Ground to other Asian Countries.....II-21
1$100
   Emergence of Alternatives to Lithium-ion.....II-22
Color-Coding – An Innovative Marketing Approach.....II-22
Switch on to Mercury-Free Batteries.....II-22
Li-Ion: Slowly Replacing Ni Metal Batteries.....II-22
1$100
   Redundancy of Nickel Cadmium.....II-23
Lithium Rechargeables Prices to Decline.....II-23
Technological Innovation Spurs Industry Growth.....II-23
Surge in Lithium Battery Supply for Portable Applications.....II-23
1$100
   Optimistic Future for Handset Battery.....II-24
Advances in Digital Camera Technology Reflects Battery Sales.....II-24
Consolidation and Competition: Driving the Industry.....II-24
Dominance of Large Scale Manufacturers Restricts Growth of Small Scale
  Manufacturers.....II-24
1$100
   Proliferation of Small Scale Battery Manufacturers in Asia Creates Price
  Pressure.....II-25
Newer Battery Chemistries Decelerate Demand for Existing Chemistries.....II-25
New Generation Smart Power Batteries Gaining the Momentum.....II-25
Majors Committing Substantial Resources........II-25
Proliferating Launches Targeting Specific End-Use Devices........II-25
1$100
   Nickel-Metal Hydride to Replace Nickel Cadmium.....II-26
EU Environmental Council to Partially Ban Cadmium in Batteries.....II-26
1$100
  5. Product Overview.....II-2722 $1800  
   Battery - Device Maker’s Need.....II-27
Evolution of Batteries.....II-27
1$100
   Major Applications in Conjunction with Historical Developments.....II-28
Types of Batteries.....II-28
Acid and Alkaline Batteries.....II-28
1$100
   Wet and Dry Batteries.....II-29
Applications.....II-29
Button Cell Batteries.....II-29
1$100
   Battery Categories According to Applications.....II-30
Vehicular Batteries.....II-30
Lead-Acid Batteries.....II-30
Silver Batteries.....II-30
Thermal Batteries.....II-30
1$100
   Magnesium Batteries.....II-31
Mercury Batteries.....II-31
Sealed and Flooded Batteries.....II-31
Deep-Cycle Batteries.....II-31
1$100
   Consumer Batteries (Primary & Secondary).....II-32
Table 5: Different Sizes of Consumer Batteries.....II-32
Zinc-Carbon (Zn-C).....II-32
1$350
   Zinc-Manganese-Dioxide Alkaline Cells (Alkaline Batteries).....II-33
Rechargeable Alkaline Batteries.....II-33
Nickel-Cadmium (Ni-Cd).....II-33
1$100
   Nickel-Metal Hydride (Ni-MH).....II-34
Features.....II-34
Applications.....II-34
1$100
   Nickel-Zinc (Ni-Z).....II-35
Lithium and Lithium Ion.....II-35
Properties.....II-35
1$100
   Applications.....II-36
Table 6: World Market for Secondary Consumer Lithium Batteries (2004-2006): Percentage Breakup of End-use Applications by Volume sales for Laptops & PDAs, Mobile Phones, and Other Mobile Electronic Devices (includes corresponding Graph/Chart).....II-36
1$350
   Table 7: World Market for Secondary Consumer Lithium Batteries (2004-2006): Percentage Breakup of End-use Applications by Value sales for Laptops & PDAs, Mobile Phones, and Other Mobile Electronic Devices (includes corresponding Graph/Chart).....II-37
Competition.....II-37
Merits.....II-37
1$350
   Demerits.....II-38
History.....II-38
Lithium Vs Alkaline Batteries.....II-38
Specialty Batteries.....II-38
1$100
   Metal-Air Cells.....II-39
Silver Oxide.....II-39
Mercury Oxide.....II-39
General Purpose/Heavy Duty.....II-39
Sodium-Sulphur Batteries.....II-39
1$100
   Sodium Nickel Chloride Batteries.....II-40
Zinc Bromine Batteries.....II-40
Secondary Batteries.....II-40
Terms Associated with Secondary Batteries.....II-40
Energy Density.....II-40
Discharge Rate.....II-40
Memory Effect.....II-40
1$100
   Cycle Life.....II-41
Types of Secondary Batteries.....II-41
Nickel-Cadmium.....II-41
History.....II-41
Drawbacks.....II-41
1$100
   Nickel-Metal Hydride.....II-42
Nickel Metal Hydride Vs Nickel Cadmium.....II-42
1$100
   Lead Acid.....II-43
Lithium-Ion.....II-43
1$100
   Lithium-Polymer.....II-44
Table 8: Secondary Batteries - Characteristics (includes corresponding Graph/Chart).....II-44
Zinc Air Battery.....II-44
Sealed Lead Acid Battery.....II-44
Flat Plate Battery.....II-44
Storage Batteries.....II-44
1$350
   Table 9: Consumer Batteries Ranked by Power Density- Lithium, Nickel Metal Hydride Nickel Cadmium, Zinc Air, Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc Bromine (includes corresponding Graph/Chart).....II-45
Waste from Secondary Batteries.....II-45
1$350
   Table 10: Toxic Content in Secondary Batteries.....II-46
Initiatives.....II-46
Ni-Cd and Ni-MH Batteries Market – What Next?.....II-46
1$350
   Li-Ion and Li-Ion Polymer are Here, Nickel Beware.....II-47
What is Expected From Secondary Batteries?.....II-47
More Run Time, Less Energy Drainage.....II-47
Higher Capacity for Lesser Price.....II-47
Elimination of Memory Effect.....II-47
Increased Stand-by or Talk Time.....II-47
1$100
   Miniature Battery and Cell Packs.....II-48
What is ‘Memory Effect’?.....II-48
Self-Discharge Rates for Storage Batteries.....II-48
1$100
  6. Raw Materials - An Overview.....II-4913 $900  
   Nickel.....II-49
Application Areas.....II-49
3$300
   Nickel Metal Hydride Cells.....II-52
Advantages of Nickel-Metal Hydride Cells.....II-52
Cadmium.....II-52
1$100
   Physical Properties.....II-53
Key Applications.....II-53
Nickel-Cadmium Batteries.....II-53
Cadmium Pigments.....II-53
1$100
   Cadmium Coatings.....II-54
Cadmium Stabilizers.....II-54
Alloys and Other Uses.....II-54
Toxicity Issues.....II-54
How Does Cadmium Get Into the Body?.....II-54
How Does Cadmium Affect Health?.....II-54
1$100
   Table 11: Sources of Human Exposure to Cadmium: Percentage of Exposure by Source - Phosphate Fertilizers, Fossil Fuel Combustion, Iron and Steel, Natural, Non- Ferrous, Cement, Cadmium Applications, and Incineration (includes corresponding Graph/Chart).....II-55
Cadmium Exposure: Effects on Human Health.....II-55
Metal Fume Fever.....II-55
Acute Respiratory Effects.....II-55
Gastrointestinal Effects.....II-55
1$350
   Chronic Respiratory Effects.....II-56
Chronic Obstructive Lung Disease (Emphysema and Chronic Bronchitis).....II-56
Pulmonary Fibrosis.....II-56
Olfactory Impairment.....II-56
Kidney Effects.....II-56
Tubular Proteinuria.....II-56
Glomerular Dysfunction.....II-56
Chronic Renal Failure.....II-56
1$100
   Kidney Stones.....II-57
Skeletal Effects.....II-57
Osteomalacia.....II-57
Osteoporosis.....II-57
Cancer.....II-57
Pulmonary Cancer.....II-57
Prostatic Cancer.....II-57
Other Cancers.....II-57
Other Effects.....II-57
1$100
   Lithium.....II-58
Product Profile.....II-58
1$100
   Lithium at a Glance.....II-59
Lithium: End-Use Markets.....II-59
3$300
  7. Distribution Dynamics.....II-627 $500  
   Effective Distribution Network - Key to Market Penetration........II-62
Profile of the US Consumer.....II-62
Households With Children Emerge as the Largest Customer Group........II-62
Consumer Profile Favors Mass Market Retailers........II-62
Point-of-Sale (POS) Promotion - Vital to Attract Consumers........II-62
Helping the Consumer Along........II-62
1$100
   Factors Impacting Battery Purchase........II-63
Suppliers Support Retailers’ Promotion Efforts........II-63
Holiday Season Drives Battery Sales ........II-63
Decisive Shift from Zinc to High Performance Alkaline Batteries........II-63
US Witnesses a Shift in Distribution........II-63
Discount Stores Have More Room........II-63
Drug Chains.....II-63
Innovative Battery Positioning by Retailers........II-63
1$100
   Batteries - Obviously an Impulse Purchase Item........II-64
Batteries Offer Increased Profitability to Drug Retailers.....II-64
Batteries Shifted from Convenience Category to Routine or Destination
  Category........II-64
Shift in Drug Chain Sales........II-64
Drug Stores Seek to Adopt New Methods to Sell More Batteries.....II-64
Regular Promotions - Key to Increase in Sales.....II-64
1$100
   Batteries for High-Drain Devices Need Special Attention........II-65
Attracting Consumers With Displays........II-65
New Ways Required to Facilitate Battery Purchase........II-65
Alkaline Launch Stir up the Market........II-65
Rechargeables Have a Bright Future........II-65
1$100
   New Batteries Power Sales Growth........II-66
Health and Photo Present a Robust Picture for Drug Chains........II-66
Supermarkets.....II-66
Batteries - An Important Product Segment for all Merchandising Outlets........II-66
Batteries are Ideal for Supermarkets........II-66
1$100
   Supermarkets Seek to Reverse the Trend in Non-food Sales........II-67
Consumer Behavior Confuses Suppliers........II-67
Variety is Not Necessarily Desirable in Case of Batteries........II-67
Seasonal Sales Spell Success for Supermarkets........II-67
1$100
   Recent Studies In the Consumer Battery Market - A Review.....II-68
Discount Stores - Inspiring Incremental Impulse Sales.....II-68
Multiple Selling Points are Important........II-68
1$100
  8. Regulatory Environment.....II-692 $200  
   New EU Battery Directive.....II-69
New Standards for Laptop Batteries.....II-69
1$100
   Patents - Pointing to a Healthy Battery Market.....II-70
Patent Applications - Reflectors of Technological Maturity........II-70
Modern Patent Activity - Pointing to a Sustained Period of Growth........II-70
Impressive Increase in Battery Patents Issued to US Companies........II-70
Replacement Sales-Driving Overall Battery Market Growth........II-70
1$100
  9. Environmental Concerns.....II-713 $300  
   Waste Management Initiatives.....II-71
Time Lag.....II-71
1$100
   Recoverable Metals.....II-72
Recoverable Metals from Various Types of Batteries – Steel, Zinc and Ferromanganese
  Cadmium, Nickel, Lead, Silver and Mercury.....II-72
Challenges Ahead.....II-72
2$200
  10. Technological Breakthroughs.....II-742 $200  
   Portable Fuel Cell Batteries.....II-74
Less Thick Li-Ion Polymer Batteries.....II-74
Aluminum-Air Batteries Expected to Gain Popularity.....II-74
Fuel Cell Technology.....II-74
1$100
   New Batteries from Duracell.....II-75
Dual Purpose Deep-cycle Automotive Battery.....II-75
1$100
  11. Product Innovations/Introductions.....II-764 $400  
   Duracell Unveils New Pre-Charged Rechargeable Batteries.....II-76
Hitachi Maxell Reveals New High-Power Rechargeable Battery.....II-76
Rayovac Debuts New HYBRID™ Rechargeable Batteries.....II-76
Blue Raven Launches Extended Battery for PSP Gaming System.....II-76
Philips Introduces Battery Products in China.....II-76
1$100
   Boston-Power Introduces a New Line of Sonata Batteries.....II-77
Panasonic Introduces INFINIUM Rechargeable Battery.....II-77
Capstone Industries Unveils New Silicone Battery Technology.....II-77
Uniross Unveils Hybrio Line of Rechargeable Batteries.....II-77
Pure Energy to Introduce Rechargeable Alkaline Batteries in India.....II-77
ZAP Introduces iZAP Line of Batteries.....II-77
1$100
   Duracell Launches PowerPix for Digital Cameras.....II-78
Sanyo Unveils New Battery Series.....II-78
Sony Launches New Lithium Batteries.....II-78
SANYO Launches Nickel Metal Hydride Batteries.....II-78
Eveready Rolls Out Rechargeable Batteries.....II-78
VLNC Launches Lithium Ion Batteries.....II-78
1$100
   New Oxyride Batteries From Panasonic.....II-79
1$100
  12. Recent Industry Activity.....II-8010 $700  
   Energizer Holdings Inks Trademark Licensing Agreement With Audiovox.....II-80
Ultralife to Set Up a Battery Assembly and Sales JV in India.....II-80
Ultralife Inks Technology Partnership with Mississippi State University.....II-80
Boston Power to Boost Laptop Battery Output-Partners with GP Batteries.....II-80
1$100
   Matsushita and Toshiba to Restructure Battery Business.....II-81
E-One Moli Energy to Bolster Lithium-Ion Battery Production.....II-81
Ultralife Batteries Acquires Stationary Power Services.....II-81
Ultralife Batteries Acquires Reserve Power Systems.....II-81
French Uniross SA Acquires Multiplier Industries.....II-81
Micro Power Acquires SelfCHARGE.....II-81
1$100
   Ultralife Batteries Acquires Innovative Solutions Consulting.....II-82
Audiovox Acquires Thomson's Consumer Electronics Audio Video Operations.....II-82
Scud Group Acquires Chaolitong Technology.....II-82
Audiovox Acquires Battery Firm Technuity.....II-82
Pure Energy Visions Acquires Rights of Perfectly Natural Solutions Brand.....II-82
1$100
   Valence Technology Inks Licensing Agreement with Tianjin Lishen Battery.....II-83
Varta Divests Microbattery GmbH.....II-83
Sanyo Electric to Increase Lithium-ion Battery Production.....II-83
Matsushita Battery to Set Up New Lithium Ion Battery Plant.....II-83
1$100
   Sony to Set Up Lithium Ion Battery Facility in Singapore.....II-84
Saft Bags Contract to Supply Lithium-ion Batteries to Atral.....II-84
TMK Licenses NiMH Battery Technology from Ovonic Battery Company.....II-84
China BAK Commences Automated Production Line for Lithium-ion Batteries.....II-84
1$100
   L&K Battery Licenses NiMH Battery Technology from Ovonic Battery Company.....II-85
Zinc Matrix Receives US$7 Million for Pilot Production of Silver-Zinc
  Batteries.....II-85
China BAK Battery Signs Supply Contract with Lenovo.....II-85
Nikon Recalls EN-EL3 Model Rechargeable Lithium-ion Battery Packs.....II-85
CHENG UEI Acquires Majority Stake in Neosonic Energy Technology.....II-85
1$100
   Procter & Gamble Acquires Gillette.....II-86
Htiachi-Maxell Establishes Representative Office in India.....II-86
Eveready Acquires BPL Soft Energy Systems .....II-86
Matsushita and Intel in Strategic Alliance for Developing Laptop Batteries.....II-86
LG Chem Bags Laptop Battery Supply Contract from HP.....II-86
Ovonic Battery Company and BYD Expand Battery Technology Agreement.....II-86
1$100
   PowerGenix Selects Shenzhen Grepow as New Manufacturing Partner.....II-87
Power Technology Selects Ultralife for Rechargeable Batteries.....II-87
Ultralife Bags 5 Year US Defense Contract.....II-87
Tadiran Batteries Initiates Pressure Gauge Batteries Production.....II-87
OKME Commences Thin-Film Rechargeable Battery Production.....II-87
1$100
   Nokia Introduces Identification Program.....II-88
KDDI, Toshiba and Hitachi Exhibits Prototype Mobile Phones Powered with Fuel
  Cells.....II-88
Rayovac and Sanyo to Focus on I-C3 Technology.....II-88
Rayovac Takes Over Microlite Brand.....II-88
Yuasa and JSB Merge to Form GS Yuasa.....II-88
1$100
   Rayovac Acquires 85% of Ningo Baowang China Battery Company.....II-89
Toho Zinc Ventures with GS Yuasa.....II-89
Ultralife Receives Supply Contract for Lithium Cells.....II-89
Ultralife in Contract with CECOM.....II-89
Texaco Renames as COBASYS.....II-89
1$100
  13. Focus on Select Global Players.....II-907 $500  
   Battery Technologies Inc. (USA).....II-90
BYD Company Ltd. (China).....II-90
Duracell (USA).....II-90
1$100
   Electrochem Automation Inc. (USA).....II-91
Energizer Holdings, Inc. (USA).....II-91
FDK Corporation (Japan).....II-91
1$100
   GP Batteries International Limited (Singapore).....II-92
Hitachi Maxell Ltd. (Japan).....II-92
Matsushita Battery Industrial Company Ltd. (Japan).....II-92
1$100
   Saft Groupe S.A. (France).....II-93
Sanyo Electric Company Ltd. (Japan).....II-93
Sanyo Energy (USA) Corp......II-93
Sony Corp. (Japan).....II-93
1$100
   Spectrum Brands, Inc. (USA).....II-94
VARTA Consumer Batteries GmbH & Co. KGaA (Germany).....II-94
TCL Hyperpower Batteries Inc. (China).....II-94
1$100
   Toshiba America Electronic Components, Inc. (US).....II-95
Tronic Technology Global Ltd. (Hong Kong).....II-95
TWD Technology Co., Ltd. (China).....II-95
Ultralife Batteries Inc. (USA).....II-95
1$100
   Valence Technology, Inc. (USA).....II-96
1$100
  14. Global Market Perspective.....II-97   
   Table 12: World Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-971$350
   Table 13: World Long-term Projections for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-981$350
   Table 14: World Historic Review for Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-991$350
   Table 15: World 15-Year Perspective for Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1001$350
   Table 16: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1011$350
   Table 17: World Long-term Projections for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1021$350
   Table 18: World Historic Review for Primary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1031$350
   Table 19: World 15-Year Perspective for Primary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1041$350
   Table 20: World Recent Past, Current & Future Analysis for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-105

Table 21: World Long-term Projections for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-105
1$350
   Table 22: World Historic Review for Primary Consumer Batteries by Product Segment – Zinc Carbon and Alkaline Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-106

Table 23: World 15-Year Perspective for Primary Consumer Batteries by Product Segment – Percentage Breakdown of Dollar Sales for Zinc Carbon and Alkaline Batteries Markets for Years 1998, 2008 & 2012.....II-106
1$350
   Table 24: World Recent Past, Current & Future Analysis for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1071$350
   Table 25: World Long-term Projections for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1081$350
   Table 26: World Historic Review for Zinc Carbon Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1091$350
   Table 27: World 15-Year Perspective for Zinc Carbon Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1101$350
   Table 28: World Recent Past, Current & Future Analysis for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1111$350
   Table 29: World Long-term Projections for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1121$350
   Table 30: World Historic Review for Alkaline Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1131$350
   Table 31: World 15-Year Perspective for Alkaline Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1141$350
   Table 32: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1151$350
   Table 33: World Long-term Projections for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1161$350
   Table 34: World Historic Review for Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1171$350
   Table 35: World 15-Year Perspective for Secondary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1181$350
   Table 36: World Recent Past, Current & Future Analysis for Secondary Consumer Batteries by Product Segments – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-119

Table 37: World Long-term Projections for Secondary Consumer Batteries by Product Segment – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-119
1$350
   Table 38: World Historic Market Analysis for Secondary Consumer Batteries by Product Segment – Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-120

Table 39: World 15-Year Perspective for Secondary Consumer Batteries by Product Segment – Percentage Breakdown of Dollar Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Secondary Consumer Batteries Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-120
1$350
   Table 40: World Recent Past, Current & Future Analysis for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1211$350
   Table 41: World Long-term Projections for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1221$350
   Table 42: World Historic Review for Nickel Cadmium Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1231$350
   Table 43: World 15-Year Perspective for Nickel Cadmium Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1241$350
   Table 44: World Recent Past, Current & Future Analysis for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1251$350
   Table 45: World Long-term Projections for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1261$350
   Table 46: World Historic Review for Nickel Metal Hydride Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1271$350
   Table 47: World 15-Year Perspective for Nickel Metal Hydride Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1281$350
   Table 48: World Recent Past, Current & Future Analysis for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1291$350
   Table 49: World Long-term Projections for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1301$350
   Table 50: World Historic Review for Lithium Ion Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1311$350
   Table 51: World 15-Year Perspective for Lithium Ion Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1321$350
   Table 52: World Recent Past, Current & Future Analysis for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....II-1331$350
   Table 53: World Long-term Projections for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-1341$350
   Table 54: World Historic Review for Other Secondary Consumer Batteries by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....II-1351$350
   Table 55: World 15-Year Perspective for Other Secondary Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....II-1361$350
III. MARKET92$2150
  1. The United States.....III-121 $1475  
   A. Market Analysis.....III-1
Snippets.....III-1
Current & Future Analysis.....III-1
US Battery Market – An Overview.....III-1
1$75
   Table 56: Leading Battery Brands in the US (2007): Percentage Breakdown of Value Sales by Brand - Duracell Coppertop, Energizer Max, Duracell Ultra Digital, Rayovac Max, Energizer e2 Rechargeable and Others (includes corresponding Graph/Chart).....III-2

Table 57: Leading Battery Brands in the US (2007): Percentage Breakdown of Volume Sales by Brand - Duracell Coppertop, Energizer Max, Rayovac Max, Duracell Ultra Digital, Energizer e2 Titanium and Others (includes corresponding Graph/Chart).....III-2
1$200
   Primary Consumer Batteries – Analysis by Sales Volume.....III-3
Table 58: US Recent Past and Current Analysis for Primary Consumer Batteries by Product Segment – Alkaline and Zinc Carbon Battery Markets Independently Analyzed with Annual Sales Figures in Million Units for Years 2001 through 2005 (includes corresponding Graph/Chart) .....III-3
Industry Structure.....III-3
1$200
   Japanese Batteries - Dominating the Secondary Battery Market .....III-4
Concentrated Industry Structure Precluding Major Industry Adjustments .....III-4
Pricing Trends.....III-4
Drug Stores - An Important Retail Outlet for Consumer Batteries.....III-4
Novel Point-of-Sale (POS) Displays.....III-4
Battery Makers Focus on Advanced Battery Technologies.....III-4
1$75
   Industry Marked by Continuous Upgradations.....III-5
Ongoing Information-Intensive Economy - Favoring Battery Producers.....III-5
Innovations Driving Market Expansion.....III-5
Large Replacement Market - Insulating Players from Business Cycles.....III-5
1$75
   Salutary Impact of Advanced Technologies.....III-6
Mature and Competitive Market, Depressed Prices.....III-6
Primary Batteries – A Review.....III-6
1$75
   Table 59: Leading Alkaline Battery Vendors in the US (2003-2005) - Percentage Breakdown of Value Sales by Vendor: Duracell, Energizer, Rayovac, Panasonic, and Others (includes corresponding Graph/Chart).....III-7
Secondary Batteries – An Insight.....III-7
1$200
   The Burgeoning Lithium-Ion Market in the US.....III-8
Ni-MH for Price Sensitive Markets, Ni-Cad for Powertools.....III-8
Ni-MH - Striving for Parity with Li-ion.....III-8
Product Launches.....III-8
2$150
   Strategic Corporate Developments.....III-105$375
   Select Major Players.....III-15
Battery Technologies Inc......III-15
Duracell.........III-15
Electrochem Automation Inc.........III-15
1$75
   Energizer Holdings, Inc.........III-16
Sanyo Energy (USA) Corp.........III-16
Spectrum Brands, Inc......III-16
1$75
   Toshiba America Electronic Components, Inc......III-17
Ultralife Batteries Inc......III-17
Valence Technology, Inc......III-17
1$75
   B. Market Analytics.....III-18
Table 60: US Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-18
1$200
   Table 61: US Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-191$200
   Table 62: US Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-201$200
   Table 63: US 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-21
1$200
  2. Canada.....III-225 $650  
   A. Market Analysis.....III-22
Current & Future Analysis.....III-22
Strategic Corporate Development.....III-22
Pure Energy Visions: Numero Uno.....III-22
1$75
   B. Market Analytics.....III-23
Table 64: Canadian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-23
1$200
   Table 65: Canadian Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-241$200
   Table 66: Canadian Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-251$200
   Table 67: Canadian 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-26
1$200
  3. Japan.....III-2710 $875  
   A. Market Analysis.....III-27
Current & Future Analysis.....III-27
Table 68: Leading Lithium Ion Battery Makers in Japan (2003 & 2004) - Percentage Breakdown of Volume Production by Company: Sanyo Electric Co., Sony Corp., Matsushita Battery Industrial Co., GS-Melcotec Co., and Others (includes corresponding Graph/Chart).....III-27
Battery Manufacturers Increase Production Capacity to Address Spiraling
  Demand.....III-27
1$200
   Japan Losing Ground to other Asian Countries.....III-28
Product Launches.....III-28
1$75
   Strategic Corporate Developments.....III-292$150
   Select Players.....III-31
FDK Corporation.....III-31
SANYO GS Soft Energy Co., Ltd......III-31
1$75
   Hitachi Maxell Ltd......III-32
Matsushita Battery Industrial Company Ltd......III-32
Sanyo Electric Company Ltd......III-32
1$75
   Sony Corp......III-33
B. Market Analytics.....III-33
Table 69: Japanese Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-33
1$200
   Table 70: Japanese Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-341$200
   Table 71: Japanese Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-351$200
   Table 72: Japanese 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-36
1$200
  4. Europe.....III-3710 $1125  
   A. Market Analysis.....III-37
Current & Future Analysis.....III-37
Competitive Landscape.....III-37
Table 73: European Market for Primary Batteries (2005 & 2006): Percentage Breakup of Value Sales for Duracell, Spectrum Brands, Energizer, and Others (includes corresponding Graph/Chart).....III-37
1$200
   Legal Environment in Europe.....III-38
New EU Battery Directive.....III-38
Government Initiatives.....III-38
1$75
   Future Trends.....III-39
European Portable Battery Association (EPBA).....III-39
1$75
   National Battery Association in Eastern Europe.....III-40
B. Market Analytics.....III-40
Table 74: European Recent Past, Current & Future Analysis for Consumer Batteries by Geographic Region – France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-40
1$200
   Table 75: European Long-term Projections for Consumer Batteries by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-411$200
   Table 76: European Historic Review for Consumer Batteries by Geographic Region – France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-42

Table 77: European 15-Year Perspective for Consumer Batteries by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-42
1$200
   Table 78: European Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-431$200
   Table 79: European Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-441$200
   Table 80: European Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-451$200
   Table 81: European 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-46
1$200
  4a. France.....III-475 $625  
   A. Market Analysis.....III-47
Current & Future Analysis.....III-47
Strategic Corporate Developments.....III-47
Saft Groupe S.A. – A Major Player.....III-47
1$75
   B. Market Analytics.....III-48
Table 82: French Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-48
1$200
   Table 83: French Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-491$200
   Table 84: French Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-501$200
   Table 85: French 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-51
1$200
  4b. Germany.....III-526 $675  
   A. Market Analysis.....III-52
Current & Future Analysis.....III-52
Regulations Targeting Mercury.....III-52
1$75
   Strategic Corporate Development.....III-53
VARTA Consumer Batteries GmbH & Co. KgaA – A Major Player.....III-53
1$75
   B. Market Analytics.....III-54
Table 86: German Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-54
1$200
   Table 87: German Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-551$200
   Table 88: German Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-561$200
   Table 89: German 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-57
1$200
  4c. Italy.....III-584 $575  
   Market Analysis.....III-58
Current & Future Analysis.....III-58
Table 90: Italian Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-58
1$200
   Table 91: Italian Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-591$200
   Table 92: Italian Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-601$200
   Table 93: Italian 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-61
1$200
  4d. The United Kingdom.....III-625 $625  
   A. Market Analysis.....III-62
Re-Chargeable Batteries: Slated to Grow.....III-62
New Generation Mercury Free Batteries.....III-62
Low Recycling Rates for Batteries.....III-62
Current & Future Analysis.....III-62
Environmental Issues & Initiatives.....III-62
1$75
   Waste Management.....III-63
B. Market Analytics.....III-63
Table 94: UK Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-63
1$200
   Table 95: UK Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-641$200
   Table 96: UK Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-651$200
   Table 97: UK 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-66
1$200
  4e. Rest of Europe.....III-674 $550  
   Market Analysis.....III-67
Current & Future Analysis.....III-67
Table 98: Rest of Europe Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-67
1$200
   Table 99: Rest of Europe Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-681$200
   Table 100: Rest of Europe Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-691$200
   Table 101: Rest of Europe 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-70
1$200
  5. Asia-Pacific.....III-7112 $975  
   A. Market Analysis.....III-71
Strong Demand for Li-Ion and Li Polymer Batteries.....III-71
Current & Future Analysis.....III-71
China: The Hub for Consumer Battery Manufacturing.....III-71
1$75
   China – The Largest Producer & Consumer of Li-ion Batteries.....III-72
India: Leading Manufacturers.....III-72
Table 102: Leading Battery Makers in India (2003 & 2004) – Percentage Production Breakdown by Company: Eveready, Indo National, Lakhanpal National, Geep, and Others (includes corresponding Graph/Chart).....III-72
1$200
   Korea: Manufacturers Target 25% Share in the Global Market.....III-73
Strategic Corporate Developments.....III-73
3$225
   Product Launches.....III-76
Select Players.....III-76
BYD Company Ltd. (China).....III-76
1$75
   Eveready Industries India Limited (India).....III-77
GEEP Batteries (India) Private Ltd. (India).....III-77
GP Batteries International Limited (Singapore).....III-77
Nippo Batteries Co. Ltd. (India).....III-77
TCL Hyperpower Batteries Inc. (China).....III-77
1$75
   Tronic Technology Global Ltd. (Hong Kong).....III-78
TWD Technology Co., Ltd. (China).....III-78
1$75
   B. Market Analytics.....III-79
Table 103: Asia–Pacific Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-79
1$200
   Table 104: Asia-Pacific Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-801$200
   Table 105: Asia–Pacific Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-811$200
   Table 106: Asia–Pacific 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-82
1$200
  6. The Middle East.....III-835 $575  
   A. Market Analysis.....III-83
Current & Future Analysis.....III-83
Strategic Corporate Developments.....III-83
1$75
   B. Market Analytics.....III-84
Table 107: Middle East Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-84
1$200
   Table 108: Middle East Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-851$200
   Table 109: Middle East Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-861$200
   Table 110: Middle East 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart).....III-87
1$200
  7. Latin America.....III-885 $1000  
   A. Market Analysis.....III-88
Current & Future Analysis.....III-88
Competitive Landscape.....III-88
Table 111: Latin American Market for Primary Batteries (2005 & 2006): Percentage Breakup of Value and Volume Sales for Spectrum Brands, Duracell, and Others (includes corresponding Graph/Chart).....III-88
1$200
   B. Market Analytics.....III-89
Table 112: Latin America Recent Past, Current & Future Analysis for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart).....III-89
1$200
   Table 113: Latin America Long-term Projections for Consumer Batteries by Product/Group Segments - Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-901$200
   Table 114: Latin America Historic Review for Consumer Batteries by Product/Group Segments – Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 1995 through 2000 (includes corresponding Graph/Chart).....III-911$200
   Table 115: Latin America 15-Year Perspective for Consumer Batteries by Product/Group Segment – Percentage Breakdown of Dollar Sales for Primary Batteries (Zinc Carbon, and Alkaline) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Others) Markets for Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) .....III-921$200
IV. COMPETITIVE LANDSCAPE 357$995
  
Total Companies Profiled: 175 (including Divisions/Subsidiaries - 233)

Region/Country                 Players

The United States                 35
Canada                             5
Japan                              8
Europe                            73 
     France                        7
     Germany                       9
     The United Kingdom           31
     Italy                         4
     Spain                         1
     Russia                        1
     Rest of Europe               20  
Asia-Pacific (Excluding Japan)   104 
Middle East                        5
Latin America                      1
Africa                             2
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