Breakfast Cereals (MCP-2206) - Global Industry Analysts, Inc.

Research Abstract

This report analyzes the worldwide markets for Breakfast Cereals in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 83 companies including many key and niche players worldwide such as General Mills, Inc., Kellogg’s, Kraft Foods, Inc., Pepsico, Inc., and Nestle SA. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Code :	MCP-2206
Price :	$3950
Companies :	83

Pages :	226
Date :	March 2008
Market Data Tables :	76

Complimentary Copy of Study Findings:

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BREAKFAST CEREALS (Complete Report)

Pages : 226

$3950

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

$100

Study Reliability and Reporting Limitations.....I-1

Disclaimers.....I-2

Data Interpretation & Reporting Level.....I-2

Quantitative Techniques & Analytics.....I-3

Product Definitions and Scope of Study.....I-3

II. EXECUTIVE SUMMARY

$2150

1. Market Overview.....II-1

$500

Current & Future Analysis.....II-1

Saturated North America Slowing Down Global Growth Rate.....II-1

Breakfast - The Most Important Meal of the Day.....II-1

A Glance at Volume Consumption.....II-1

$100

Table 1: Global Per Capita Consumption of Breakfast Cereals (2005) (includes corresponding Graph/Chart).....II-2

A Peek at Market Majors.....II-2

$300

Table 2: Leading Manufacturers in the Global Market for Breakfast Cereals (2004 & 2005) – Percentage Breakdown of Value Sales for Kellogg’s, General Mills, Kraft (Post), Quaker (PepsiCo) Cereal Partners Worldwide/Nestle, Private Labels and Others (includes corresponding Graph/Chart).....II-3

$300

2. Major Trends/Factors.....II-4

$200

Cereal Snack Market – A Primer.....II-4

Health Concerns Drive Demand for Cereal Snacks.....II-4

Cereal Bars Gain Demand.....II-4

Manufacturers Focus on Product Promotions.....II-4

$100

Manufacturers Target Specific Groups - Children or Adult.....II-5

Factors contributing to growth in consumer demand for Breakfast foods.....II-5

Growing Demand for Whole Grain and Sugar Less Cereals.....II-5

$100

3. Product Overview.....II-6

$300

Breakfast Cereals -A Historical Perspective.....II-6

Breakfast Cereal Market.....II-6

$100

Breakfast Snacks.....II-7

Breakfast Cereals by Type.....II-7

Cold Cereals.....II-7

Hot Cereals.....II-7

Advantages of Whole-Grain Breakfast Cereals.....II-7

$100

Excessive Levels of Sugar and Fat in Breakfast Cereals Raises Concern.....II-8

$100

4. Major Breakfast Cereal Markets Worldwide.....II-9

$300

The United States.....II-9

Canada.....II-9

Japan.....II-9

Europe.....II-9

$100

Italy.....II-10

Ireland.....II-10

Spain .....II-10

Asia-Pacific.....II-10

China .....II-10

Australia.....II-10

India .....II-10

Taiwan.....II-10

The Middle East.....II-10

$100

Latin America.....II-11

Chile .....II-11

Mexico.....II-11

$100

5. Product Launches/Innovations.....II-12

$900

Kellogg Introduces Multi-Grain Corn Flakes.....II-12

Nestle Introduces Oat Cheerios.....II-12

Mornflake Introduces New Breakfast Cereal.....II-12

Quaker Introduces New Granolas and Muesli Cereals.....II-12

Kashi Launches Kashi Granola.....II-12

$100

Nature’s Path Unveils Organic Hot Oatmeal.....II-13

Kellogg Introduces New Breakfast Cereals.....II-13

Nature’s Path Introduces Fiber-rich SmartBran.....II-13

Weetabix Launches New Wholegrain Cereal.....II-13

Bagrry’s Introduces Hi-Fiber Oats.....II-13

Mornflake Launches New Oat Brands.....II-13

$100

The Cereal Bowl Launches Strawberry Cheesecake Oatmeal.....II-14

Kellogg Adds to Cereal Bars Line.....II-14

Kellogg Introduces Special K Chocolatey Diet Cereal.....II-14

Kellogg’s Launches Organic Breakfast Cereals.....II-14

Bagrry’s India Introduces Germinated Wheat Bran.....II-14

$100

Kellogg Canada Launches All-Bran Guardian Cereal.....II-15

General Mills Expands Cheerios® Cereal Line with Fruity Cheerios®.....II-15

Weetabix Adds Oatibix Oat Cereal to the Portfolio.....II-15

Kellogg’s Unveils All-Bran Crunchy Oatbakes.....II-15

Kellogg’s Launches Cholesterol Reducing Optivita Breakfast Cereal.....II-15

$100

Kellogg’s Launches Just Right Muesli Breakfast Cereal.....II-16

Kellogg Canada Launches All-Bran Honey Nut Flavor Breakfast Cereal.....II-16

The Cereal Bowl Adds Freeze N’ Flakes to Beyond the Bowl Treats Line.....II-16

General Mills and Disney to Launch Ready-to-Eat Breakfast Cereals.....II-16

General Mills Unveils French Toast Crunch.....II-16

HiPP Launches New Breakfast Cereal.....II-16

$100

AGEF Introduces New Flavors of Cereals and Crackers.....II-17

Kellogg’s Introduces Wholegrain Cereal Range.....II-17

Brain Twist Unveils Cereal Beverage.....II-17

Kellogg’s Launches Low-Salt Corn Flakes.....II-17

Godrej Introduces Sofit Breakfast Cereals.....II-17

General Mills Reformulates Cereals.....II-17

$100

FriToLay Unveils Quaker Oats.....II-18

Pagariya Introduces White Oats Breakfast Cereal.....II-18

Kellogg’s Launches ‘Komplete Oven Baked Muesli’.....II-18

Quaker Foods Launches New Creamy Wheat Cereal.....II-18

Kellogg's Rolls Out Reduced Sugar Breakfast Cereals.....II-18

Kellogg's Slashes Salt in Breakfast Cereals.....II-18

General Mills Embarks on Whole Grain.....II-18

Kellogg Canada Introduces New Cereals.....II-18

$100

Kellogg Slashes Salt in Cereals.....II-19

McVitie’s Launches a New Breakfast Product Named a.m.....II-19

AVK Introduces 'Mix Cheese Ball'.....II-19

Kellogg's launches New Product Series.....II-19

Capespan Launches a Range of Ready-to-Eat Breakfast Cereals.....II-19

Kashi Company Launches Kashi® Heart to Heart™.....II-19

Nestle Launches a New Breakfast Cereal.....II-19

Raisio Group Introduces New Breakfast Cereals Under Brand Name Nalle.....II-19

$100

Kellogg’s Offers New Breakfast Cereals Along with Fox.....II-20

Hienz Introduces Two New Varieties in its Nature's Goodness NutraLoops Cereal

Line.....II-20

$100

6. Recent Industry Activity.....II-21

$400

Altria Group Spins-Off Kraft Foods.....II-21

Susquehanna International Acquires U.S. Mills.....II-21

Ralcorp Acquires Bloomfield Bakers.....II-21

B&G Foods Acquires Kraft Foods’ Brands.....II-21

Ralcorp to Acquire Post Cereals Line from Kraft.....II-21

Nidan Juices to Venture into Baby Foods.....II-21

$100

General Mills and Curves Partner to Offer Weight Management Brand.....II-22

OEP Holding Acquires Koninklijke Wessanen.....II-22

Healthy Food Takes Over Van’s International.....II-22

Ralcorp Acquires Parco.....II-22

Nestle Plans a Joint Venture in Russia.....II-22

$100

Sunset Brands Acquires U.S. Mills.....II-23

Avesthagen Acquires Good Earth Foods.....II-23

Bokomo Foods Completes Acquisition of UK Cereals Ltd.....II-23

Denmark Government Bans Kellogg's Fortified Breakfast Cereals.....II-23

Exel Becomes Service Provider of Cereal Partners Worldwide.....II-23

$100

General Mills Displays Sugary Cereals as Healthy Children Breakfast.....II-24

Nordgetreide Establishes Plant at Saarbrucken.....II-24

Hicks, Muse, Tate & Furst Acquire Weetabix.....II-24

Nestle Enters into an Agreement with General Mills.....II-24

Cereal Partners Enters Into an Agreement with Treasure Planet.....II-24

General Mills, Inc. Acquires The Pillsbury Company from Diageo plc......II-24

PepsiCo Acquires The Quaker Oats Company.....II-24

Kellogg Acquires Keebler Foods Company.....II-24

Philip Morris Acquires Nabisco Holdings.....II-24

$100

7. Focus on Select Players.....II-25

$200

General Mills Inc. (US).....II-25

Kellogg’s (US).....II-25

Kraft Foods Inc. (US).....II-25

$100

Pepsico Inc. (US).....II-26

Nestlé S.A. (Switzerland).....II-26

$100

8. Global Market Perspective.....II-27

Table 3: World Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....II-27

$300

Table 4: World Long-term Projections for Breakfast Cereals by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Latin American Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....II-28

$300

Table 5: World 10-Year Perspective for Breakfast Cereals by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....II-29

$300

III. MARKET

$1950

1. The United States.....III-1

$725

A. Market Analysis.....III-1

A Saturated Cereal Market.....III-1

Market for Granola Bars Registers Strong Growth.....III-1

$75

Declining Population in Children and Teenage Group.....III-2

Adults Abandoning Breakfast: Another Serious Issue.....III-2

Technological and Government Initiatives.....III-2

Competition – Players & Brands.....III-2

$75

Table 6: US Breakfast Cereals Market (2006): Sales of Ready-to-Eat Cereal by Leading Brands (In US$ Million) (includes corresponding Graph/Chart).....III-3

Table 7: Leading Players in the US Breakfast Cereals Market (2003 & 2004): Percentage Breakdown of Volume Sales for Kellogg's, General Mills, Post (Kraft Foods), Quaker Oats (PepsiCo), Malt-O-Meal and Private Labels (includes corresponding Graph/Chart).....III-3

$150

Leading Cereal Brands in the US by Producer for the Year 2004.....III-4

Table 8: Leading Cereal Brands in the US: Percentage Breakdown of Dollar Sales for the Year 2005 (includes corresponding Graph/Chart).....III-4

$150

Product Launches.....III-5

$150

Strategic Corporate Developments.....III-9

$100

Focus on Select Players.....III-11

$100

B. Market Analytics.....III-13

Table 9: US Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-13

Table 10: US Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-13

$150

2. Canada.....III-14

$200

A. Market Analysis.....III-14

Huge Potential for US Food Products.....III-14

Product Launches.....III-14

$75

Kellogg Canada – A Major Player.....III-15

$75

B. Market Analytics.....III-16

Table 11: Canadian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-16

Table 12: Canadian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-16

$150

3. Japan.....III-17

$200

Market Analysis.....III-17

Table 13: Japanese Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-17

$150

Table 14: Japanese Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-18

$150

4. Europe.....III-19

$375

A. Market Analysis.....III-19

Product Launches.....III-19

$75

B. Market Analytics.....III-20

Table 15: European Recent Past, Current & Future Analysis for Breakfast Cereals by Geographic Region – France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-20

$150

Table 16: European Long-term Projections for Breakfast Cereals by Geographic Region – France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-21

$150

Table 17: European 10-Year Perspective for Breakfast Cereals by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart).....III-22

$150

4a. France.....III-23

$150

A. Market Analysis.....III-23

Healthcare Drives French Cereals: Chocolate Cereals Lead the Way.....III-23

Market Situation.....III-23

$75

B. Market Analytics.....III-24

Table 18: French Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-24

Table 19: French Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-24

$150

4b. Germany.....III-25

$150

A. Market Analysis.....III-25

Market Highlights.....III-25

Strategic Corporate Development.....III-25

$75

B. Market Analytics.....III-26

Table 20: German Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-26

Table 21: German Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-26

$150

4c. Italy.....III-27

$175

A. Market Analysis.....III-27

Emerging Trends.....III-27

B. Market Analytics.....III-27

Table 22: Italian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-27

$150

Table 23: Italian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-28

$150

4d. The United Kingdom.....III-29

$375

A. Market Analysis.....III-29

Market Scenario.....III-29

Breakfast Cereals Market on the Rise.....III-29

Oats make a Comeback in the UK.....III-29

$75

A Consolidated Market.....III-30

Outlook.....III-30

$75

Historic Data.....III-31

Table 24: UK Top 10 Breakfast Cereal Brands for 2003-2004 (In Pound Sterling (includes corresponding Graph/Chart)).....III-31

Product Launches.....III-31

$150

Strategic Corporate Development.....III-32

$75

B. Market Analytics.....III-33

Table 25: UK Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-33

Table 26: UK Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-33

$150

4e. Spain.....III-34

$175

Market Analysis.....III-34

Table 27: Spanish Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-34

$150

Table 28: Spanish Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-35

$150

4f. Russia.....III-36

$150

A. Market Analysis.....III-36

Strategic Corporate Developments.....III-36

$75

B. Market Analytics.....III-37

Table 29: Russian Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-37

Table 30: Russian Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-37

$150

4g. Rest of Europe.....III-38

$350

A. Market Analysis.....III-38

Eastern and Central Europe.....III-38

Poland.....III-38

Denmark.....III-38

Czech Republic.....III-38

Belgium.....III-38

Hungary.....III-38

$75

Ireland.....III-39

Bulgaria.....III-39

Breakfast Cereal, the Fastest Growing Bakery Product in Bulgaria.....III-39

Promotional Drives to Boost Sales.....III-39

Muesli Registers Highest Growth among Cereals Future Prospects for Breakfast

Cereals.....III-39

$75

Product Launch.....III-40

Strategic Corporate Developments.....III-40

Nestlé (Switzerland) – A Major Player.....III-40

$75

B. Market Analytics.....III-41

Table 31: Rest of Europe Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-41

$150

Table 32: Rest of Europe Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-42

$150

5. Asia-Pacific.....III-43

$425

A. Market Analysis.....III-43

Leading Hot Cereal Brands with Specific Flavors in Asia-Pacific.....III-43

China.....III-43

Changing Scenario of Chinese Food Habits.....III-43

China - The Emerging Consumer Society.....III-43

India.....III-43

$75

Australia.....III-44

Table 33: Australian Market for Breakfast Cereals (2004): Percentage Breakdown of Value Sales for Leading Brands (includes corresponding Graph/Chart).....III-44

Product Launches.....III-44

$300

Strategic Corporate Development.....III-46

$75

B. Market Analytics.....III-47

Table 34: Asia-Pacific Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-47

Table 35: Asia-Pacific Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-47

$150

6. The Middle East.....III-48

$150

Market Analysis.....III-48

Table 36: Middle East Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-48

Table 37: Middle East Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015.....III-48

$150

7. Latin America.....III-49

$525

A. Market Analysis.....III-49

Market Situation.....III-49

Bright Prospects for Breakfast Cereals in Latin America.....III-49

Breakfast Cereals for Children on a Growing Spree .....III-49

$75

Breakfast Cereals Addressing Health Concerns.....III-50

Sales at Convenience Stores and Supermarkets witnessing an Upward Trend.....III-50

Key Markets.....III-50

Chile.....III-50

Mexico.....III-50

$75

Ecuador.....III-51

Ecuador Offers Tremendous Potential for American Cereals.....III-51

Consumption Trends.....III-51

Labeling and Packaging Trends.....III-51

$75

Venezuela.....III-52

Export-Import Scenario in Recent Past.....III-52

Table 38: Venezuelan Market for Breakfast Cereals for 2000 through 2002 (includes corresponding Graph/Chart).....III-52

Strategic Developments.....III-52

$150

B. Market Analytics.....III-53

Table 39: Latin American Recent Past, Current & Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart).....III-53

Table 40: Latin American Long-term Projections for Breakfast Cereals Market with Annual Sales in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-53

$150

IV. COMPETITIVE LANDSCAPE

133

$995

Total Companies Profiled: 83 (including Divisions/Subsidiaries - 112 )
Region/Country                 Players
The United States                  31
Canada                              1
Europe                             58
     France                         4
     Germany                        4
     The United Kingdom            20
     Italy                          3
     Spain                          1
     Rest of Europe                26
Asia-Pacific (Excluding Japan)     20
Africa                              2

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BREAKFAST CEREALS - A GLOBAL STRATEGIC BUSINESS REPORT

Research Abstract

Complimentary Copy of Study Findings:

TABLE OF CONTENTS

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Research Abstract

Complimentary Copy of Study Findings:

TABLE OF CONTENTS

BREAKFAST CEREALS - A GLOBAL STRATEGIC BUSINESS REPORT