Welcome : Guest
  • Only Report Titles
  • Titles & Keywords

AD INSERTION SERVERS - A GLOBAL STRATEGIC BUSINESS REPORT   

Research Abstract

This report analyzes the worldwide markets for Ad Insertion Servers in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 57 companies including many key and niche players such as Alcatel-Lucent SA,Anevia S.A.S, ARRIS Group, Inc., Beijing Topreal Technologies Co., LTD., Castis Co., Ltd., Cisco Systems, Inc., Concurrent Computers Corporation, Edgeware AB, Harmonic, Inc., Harris Corporation, Limelight Networks, Inc., mDialog Corp., Motorola Mobility Holdings, Inc., NDS Limited, RGB Networks, SeaChange International, Telefonaktiebolaget L. M. Ericsson, and This Technology, LLC. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Code : MCP-7666
Price : $4200
Companies : 57
Pages : 519
Date : July 2012
Market Data Tables : 96

Complimentary Market Brief:


Request a Complimentary Copy of the Report Insights, Key Findings, Drivers, Trends, Program Sources, and Methodology.
Salutation:
First Name:
Last Name:
Email ID: (Domain Specific Email Required)
Company:
NOTE: Generic Email IDs such as AOL, Hotmail, Yahoo, Gmail, MSN etc. cannot be used

 TABLE OF CONTENTS

  AD INSERTION SERVERS (Complete Report) Pages : 519   | $4200
 
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS  
   Study Reliability and Reporting Limitations.....I-1  
   Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2
  
   Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
  
II. EXECUTIVE SUMMARY59$2250
  1. INDUSTRY OVERVIEW.....II-17 $595  
   A Quick Primer.....II-11$100
   Impact of Recession.....II-2
Economy on the Recovery Mode.....II-2
Segment Review.....II-2
Cable Ad Insertion Server Market.....II-2
1$100
   Telecom Ad Insertion Server Market.....II-31$100
   Broadcast Ad Insertion Server Market.....II-4
Competitive Landscape.....II-4
Noteworthy Trends & Issues.....II-4
Rising Demand for Dynamic Video Services: Opportunities for Advertisers.....II-4
2$200
   Shift towards All Digital Networks Offers Growth Prospects.....II-6
Localization in Digital Ad Insertion Gains Ground.....II-6
Addressability: A Key Focus Area in Ad Insertion.....II-6
1$100
   Standards Facilitate Digital Ad Insertion.....II-71$100
  2. ADVERTISING: AN ESSENTIAL MARKETING ACTIVITY.....II-812 $1450  
   A Prelude.....II-8
Digitization Bodes Well for Advertising Industry.....II-8
1$100
   Digital Advertising Finds Favor among Traditional TV Networks.....II-9
Digitization Efforts Underway .....II-9
Advanced Advertising: High Growth Prospects.....II-9
1$100
   Personalized Advertising.....II-10
Content-Based Advertising.....II-10
1$100
   Telescoping Advertising.....II-11
Television Advertising: Steady Growth Prospects.....II-11
Table 1: World Advertising Expenditure by Region (2011): Percentage Share Breakdown for North America, Europe, Asia-Pacific, Latin America, and Rest of World (includes corresponding Graph/Chart).....II-11
1$350
   Table 2: World Advertising Expenditure by Medium (2011): Percentage Share Breakdown for Television, Newspapers, Internet, Magazines, Radio, and Others (includes corresponding Graph/Chart).....II-12
Advanced Television Advertising: Enabling Consumer Targeting.....II-12
1$350
   High Potential for Local Ad Insertion.....II-13
Internet: Posing Stiff Challenge to Television.....II-13
Addressable Advertising: The Focus Area.....II-13
1$100
   Addressable Advertising: Distribution Methods.....II-14
Online Advertising.....II-14
1$100
   Video-on-Demand (VoD).....II-15
Subscription TV.....II-15
Advertising for Broadcasters.....II-15
1$100
   Personalized TV.....II-16
IPTV Advertising Market.....II-16
1$100
   Advantages of IPTV.....II-17
Advertising Options for IPTV Providers.....II-17
1$100
   Linear Ad Insertion.....II-18
Interactive Advertising.....II-18
1$100
   Video-on-Demand Advertising.....II-19
Multi-Platform Ad Campaigns.....II-19
Ad Insertion System in IPTV Network.....II-19
IPTV Advertising: An Opportunity for Telecom Operators.....II-19
1$100
  3. AD SERVING: THE CORE OF MARKETING INITIATIVES.....II-203 $295  
   A Primer.....II-20
Ad Servers Market: New Strategies Shape Dynamics.....II-20
1$100
   Digitization Mandates Foster Sales of Ad Servers.....II-21
Ad Serving Market Moves towards Integrated Platforms.....II-21
Technology Vendors Focus on Ad Serving Solutions for Alternate Media Channels.....II-21
1$100
   Leading Digital Ad Serving Solutions.....II-221$100
  4. PRODUCT OVERVIEW.....II-237 $595  
   What is Ad Serving?.....II-23
Introduction to Ad Server.....II-23
Ad Serving: How Does it Work?.....II-23
1$100
   Types of Ad Servers.....II-24
Common and Advanced Functions of Ad Servers.....II-24
1$100
   Methods of Ad Serving.....II-25
Ad Insertion Server.....II-25
1$100
   Major Ad Insertion Techniques – An Overview.....II-26
Play Listing Technique.....II-26
In-Stream Advertising.....II-26
Ad-Splicing Technique.....II-26
1$100
   Server-Side Ad-Splicing Technique.....II-27
Ad Insertion Technology.....II-27
1$100
   Digital Program Insertion – Enabling Seamless Ad Insertion.....II-281$100
   Ad Insertion in Cable Broadcast Networks.....II-291$100
  5. PRODUCT INNOVATIONS/INTRODUCTIONS.....II-309 $595  
   ADTECH Unveils ADTECH Mobile SDK.....II-30
Adobe Launches Primetime Platform.....II-30
Panache Unveils Digital Video Insertion Technology for HTTP Live Streaming
  Standard.....II-30
1$100
   mDialog Offers In-Stream Real-Time Video Ad Support for Roku Streaming Media
  Player.....II-31
This Technology Launches SpotLink™ Software.....II-31
1$100
   OpenX Introduces New Version of OpenX Enterprise in New Version.....II-32
This Technology Launches SpotLink Data Boundary Manager and SpotLink Ad Decision
  Service Router.....II-32
1$100
   EVS Launches Epsio.Air.....II-33
Limelight Networks Introduces Limelight REACH Interactive.....II-33
Panache Unveils New Technology for Digital Video Ad Insertion.....II-33
1$100
   Google Launches DoubleClick for Publishers.....II-34
Triton Digital Unveils Targeted Ad Injector Technology.....II-34
1$100
   mDialog Introduces Upgraded Version of Real-Time In-Stream Ad Insertion
  Solution.....II-35
Break Media Introduces Apex Ad server.....II-35
Atex Introduces Ad server Integration Advertising Module.....II-35
1$100
   Limelight Networks Rolls Out Limelight ADS for Open AdStream®.....II-36
Vdopia Rolls Out iVdopia Mobile Advertising Platform and Network.....II-36
Vdopia Introduces VLIVE Online Live Streaming Ad Insertion Platform.....II-36
1$100
   RGB Upgrades Broadcast Network Processor with Enhanced Ad Insertion Capability.....II-371$100
   tyBit Introduces tyBit Ad server.....II-381$100
  6. RECENT INDUSTRY ACTIVITY.....II-3912 $950  
   OpenX Technologies Takes Over LiftDNA Supply-Side Platform.....II-39
Roger Communications Deploys BlackArrow Advanced Advertising System.....II-39
1$100
   Adobe Systems Acquires Auditude.....II-40
Arris Networks Takes Over BigBand Networks.....II-40
Google Takes Over Motorola Mobility.....II-40
24/7 Real Media Takes Over Panache®.....II-40
1$100
   NBCUniversal Teams Up with Comcast for Dynamic Ad Insertion.....II-41
Mocean Mobile Inks Multi-Year Agreement with Poynt.....II-41
1$100
   Integri Entertainment Selects ADTECH for Playwire.....II-42
Triton Digital Media Takes Over StreamTheWorld.....II-42
1$100
   Limelight Networks Acquires EyeWonder.....II-43
Google Acquires Episodic.....II-43
Tektronix Takes Over Mixed Signals.....II-43
1$100
   RGB Networks Takes Over RipCode.....II-44
The Rubicon Project Takes Over Fox Audience Network.....II-44
1$100
   Inlet Technologies Partners with Vertigo, Omneon and mDialog.....II-45
Auditude Forges Technology Partnership with Inlet Technologies.....II-45
1$100
   Atex Partners with BLOOM Digital Platforms.....II-46
Cyber Communications Partners with OpenX Technologies.....II-46
1$100
   Orange Partners with OpenX for Orange Ad Market.....II-471$100
   Smart AdServer Inks Contracts with Reed, Wolter and Nextradio.....II-48
Smart AdServer Inks Contracts with Netinfo, Myads and McCann.....II-48
Anima Publisher Selects Advertising Delivery Tool of Smart AdServer.....II-48
Limelight Networks Acquires Kiptronic.....II-48
1$100
   RGB Networks and SeaChange Ink Reseller Agreement.....II-49
ZEDO and eXelate in Partnership for Behavioral Targeting Data.....II-49
1$100
   Edgeware and Avtrex Partner to Offer Trick Play and Ad-Insertion
  Functionalities.....II-50
1$100
  7. FOCUS ON SELECT PLAYERS.....II-517 $595  
   Alcatel-Lucent SA (France).....II-51
Anevia S.A.S (France).....II-51
1$100
   ARRIS Group, Inc. (US).....II-52
Beijing Topreal Technologies Co., LTD (China).....II-52
Castis Co., Ltd. (South Korea).....II-52
1$100
   Cisco Systems, Inc. (US).....II-53
Concurrent Computers Corporation (US).....II-53
1$100
   Edgeware AB (Sweden).....II-54
Harmonic, Inc. (US).....II-54
Harris Corporation (US).....II-54
1$100
   Limelight Networks, Inc. (US).....II-55
mDialog Corp. (US).....II-55
Motorola Mobility Holdings, Inc. (US).....II-55
1$100
   NDS Limited (UK).....II-56
RGB Networks (US).....II-56
1$100
   SeaChange International (US).....II-57
Telefonaktiebolaget L. M. Ericsson (Sweden).....II-57
This Technology, LLC (US).....II-57
1$100
  8. GLOBAL MARKET PERSPECTIVE.....II-58   
   Table 3: World Recent Past, Current and Future Analysis for Ad Insertion Servers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....II-581$350
   Table 4: World 10-Year Perspective for Ad Insertion Servers by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for the Years 2009, 2012, and 2018 (includes corresponding Graph/Chart).....II-591$350
III. MARKET38$1950
  1. THE UNITED STATES.....III-120 $950  
   A. Market Analysis.....III-1
Overview.....III-1
Product Innovations/Introductions.....III-1
7$525
   Strategic Corporate Developments.....III-87$525
   Key Players.....III-155$375
   B. Market Analytics.....III-20
Table 5: The US Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....III-20
1$200
  2. CANADA.....III-213 $295  
   A. Market Analysis.....III-21
Outlook.....III-21
Strategic Corporate Developments.....III-21
2$150
   B. Market Analytics.....III-23
Table 6: Canadian Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....III-23
1$200
  3. JAPAN.....III-243 $295  
   A. Market Analysis.....III-24
Outlook.....III-24
Promising Prospects for Ad Servers Market.....III-24
Mobile Ad Market: An Overview.....III-24
Strategic Corporate Development.....III-24
2$150
   B. Market Analytics.....III-26
Table 7: Japanese Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....III-26
1$200
  4. EUROPE.....III-278 $595  
   A. Market Analysis.....III-27
Outlook.....III-27
Product Innovations/Introductions.....III-27
1$75
   Strategic Corporate Developments.....III-282$150
   Key Players.....III-303$225
   B. Market Analytics.....III-33
Table 8: European Recent Past, Current and Future Analysis for Ad Insertion Servers by Geographic Region – France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....III-33
1$200
   Table 9: European 10-Year Perspective for Ad Insertion Servers by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, and Rest of Europe Markets for the Years 2009, 2012, and 2018 (includes corresponding Graph/Chart).....III-341$200
  5. ASIA-PACIFIC.....III-353 $295  
   A. Market Analysis.....III-35
Outlook.....III-35
A Major Advertising Market.....III-35
Product Innovations/Introductions.....III-35
1$75
   Key Players.....III-361$75
   B. Market Analytics.....III-37
Table 10: Asia-Pacific Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....III-37
1$200
  6. REST OF WORLD.....III-382 $200  
   Market Analysis.....III-38
Table 11: Rest of World Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart).....III-38
1$200
IV. COMPETITIVE LANDSCAPE 410$995
  
Total Companies Profiled: 57 (including Divisions/Subsidiaries - 59)

Region/Country                 Players

The United States                 31   
Canada                             2
Europe                            17
     France                        4
     Germany                       1
     The United Kingdom            4
     Rest of Europe                8
Asia-Pacific (Excluding Japan)     8
Latin America                      1
Click here to request a full table of contents and more details on this project.		  
 
 

© Global Industry Analysts, Inc., USA. All Rights Reserved.
Visa Master American Verisign